# ACTITO Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about ACTITO Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/155349/ACTITO --- # ACTITO Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) ACTITO ## What is ACTITO? At Actito, our DNA is to help you, the marketing teams, meet today's challenges - and anticipate tomorrows, by harnessing the full potential of AI. In concrete terms, Actito is a customer engagement platform that enables you to easily orchestrate personalised omnichannel experiences, efficiently, reactively and autonomously - because as we know, depending on IT teams is not always easy, as they always have a lot to do. Our platform also evolves with you: simple to learn at the outset, and increasingly powerful as your needs develop. Actito isn't just a tool, it's also experts and partners who are there to support you every step of the way to help you get the most out of the platform. In fact, our objective is simple: to make your marketing a real lever for growth, with impact, fluidity and performance. More than 300 brands have already put their trust in us, so why shouldn't you? ## What is ACTITO used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 37 user reviews Reviews sentiment Positive 92% Neutral 8% Negative 0% Starting price €500 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ACTITO?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.actito.com/en&name=ACTITO) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ACTITO 4.3 (37) VS. [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price €500 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (37) Ease Of Use 3.8 (53) Value For Money 4.1 (32) Value For Money 3.8 (35) Customer Service 4.4 (36) Customer Service 3.9 (52) ## ACTITO alternatives [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (6,223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.4 (10)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 80% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Template Management 3.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Create, save, and re-purpose templates for emails, forms, etc. A/B Testing 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Analytics 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Contact Management 3.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Conversion Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Customer Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. ACTITO 51 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Display advertising and marketing messages to users based on their browsing history and preferences Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize contracts and forms to collect specific information Import, collect, and capture data from multiple sources Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Create and send email blasts/campaigns Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Create landing pages or online forms designed to capture new leads and prospects Score a lead on their quality or likelihood to buy based on certain behaviors Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Create many versions of emails, forms, or actions and gauge which is most effective A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Manage campaigns and track engagement for marketing efforts across social media channels Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies Get Advice We can help you find the software with the features you need. Features 4.1 (37) 4.1 Based on 37 reviews ## Pricing Value for money 4.1 (32) Free Trial Basic €500.00 Per User,Per Month Value for money 4.1 (32) 4.1 Based on 32 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (36) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (36) 4.4 Based on 36 reviews ## User reviews Overall rating 4.3 Based on 37 reviews Filter by rating 5(13) 4(21) 3(3) 2(0) 1(0) Mentioned topic Sorted by most recent BV Baptiste V. Chargé de communication Hospitality ### "Très bon logiciel et très intuitif " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 24, 2022 Pros Facilité d'utilisation - clartée des informations - rapiditié de réponse du service client Cons Pouvoir modifier une campagne mail directement sans l'envoyer dans les brouillons Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 28, 2022 Bonjour Baptiste, Merci pour vos retours très positifs. Je n'ai malheureusement pas compris le point de mettre à jour une campagne depuis les brouillons ? Si vous souhaitez mettre à jour un envoi lié à un scénario nous y travaillons. Aussi non je ne vois aucune restriction qui vous empêche de mettre à jour une campagne, Je reste à votre disposition et désolé de ne pas avoir compris. Belle après midi, Jonathan AD Andrea D. Consultante CRM Marketing and Advertising ### "Retours sur l'utilisation d'Actito" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 23, 2022 Pros Actito est une plateforme intuitive, sa prise en main est rapide. La création et la gestion des campagnes newsletters au quotidien est simple & optimisée. La mise en place de scénarios automatisés est intuitif, les blocs proposés sont variés et permettent une multitude de choix possibles. Grâce à Actito, nous pouvons sans cesse réinventer nos parcours et cycles de vie clients. Les équipes sont disponibles et à l'écoute : avec les nombreuses releases, nous voyons que nos retours sont pris en compte et que l'outil est continuellement optimisé. J'apprécie également la facilité de personnalisation de nos campagnes : de profils, de produits, de conditions d'affichages. Cons L'interface n'est pas responsive. Certains modules manques de flexibilité comme l'outil Template & l'outil formulaire. Ils permettent tout de même une utilisation rapide. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 28, 2022 Bonjour Andrea, Le genre de retour qui nous pousse à continuer à vouloir nous améliorer. Cette simple phrase "Les équipes sont disponibles et à l'écoute : avec les nombreuses releases, nous voyons que nos retours sont pris en compte et que l'outil est continuellement optimisé." nous donne de l'énergie pour les années à venir et on ne s'arrêtera pas de travailler en ce sens. Du coup MERCI de continuer à nous nourrir pour qu'on puisse améliorer Actito tous les jours un peu plus. Pour la partie responsive de l'interface, nous sommes sur une réflexion de vous donner accès à une application. Et pour les formulaires on a évidemment ceci https://developers.actito.com/api-reference/forms-v4 mais je t'invite aussi à regarder https://tally.so/ avec Zapier c'est très puissant et flexible sur le coup. Je reste à disposition et te souhaite une belle après-midi, Jonathan Benjamin L. Responsable Emailing - SEO Marketing and Advertising ### "Favoriser le marketing one to one" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 February 23, 2022 Pros Actito nous a permis d'optimiser le marketing one to one et de diminuer les campagnes de mass. La mise en place d'un cycle de vie client avec des ​ campagnes d’automation ont permis d'augmenter la fidélisation client et d'augmenter le chiffre d'affaires de nos clients. Cons L'interface Actito manque peut-être d'ergonomie et n'est pas responsive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 28, 2022 Salut Benjamin, Merci pour ton retour et de mettre en avant le one-to-one comme un levier de croissance pour les marques. On essaie de faire évoluer Actito au quotidien avec quatre releases par an, mais j'admets que suivre les très bons retours que nos utilisateurs nous font n'est pas simple. Continue à nous nourrir pour que nous puissions encore faire évoluer notre plateforme. Belle après-midi, Jonathan LM Lucile M. Chef de projet crm digital Retail ### "Très simple d'utilisation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 23, 2022 Il me permet de mettre en place mes campagnes d'emails Pros Il y a un très bon support et une bonne documentation la prise en main est facilitée et dès qu'on a un souci ils sont réactifs. Cons Le manque de personnalisation dans le contenu des emails Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 28, 2022 Bonjour Lucile, Et mille fois car tu es une des premières à mettre en avant la documentation d'Actito (https://cdn.actito.be/fe/actito-documentation-client/campaign/fr/La\_documentation\_ACTITO.html) en plus de nos superhéros. Par contre je suis surpris sur le point de la personnalisation car dans l'éditeur d'Actito tu dois pouvoir exploiter la totalité de ton modèle de données (https://cdn.actito.be/fe/actito-documentation-client/campaign/fr/Personnaliser\_une\_campagne\_E-mail.html). Du Bonjoour Monsieur X, jusqu'à a acheté le produit Y et même conditionner l'affichage de bloc ... Du coup,je me dis que j'ai dû rater quelque chose ? N'hésite pas à nous contacter. Belle semaine, Jonathan ED Eric d. Senior Consultant Marketing and Advertising ### "Une solution locale parfaitement adaptée à nos besoins" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 13, 2022 Très satisfait Pros Simplicité d'utilisation Automatisation de scénarios et de la production des Newsletters Interface Web bien conçue Cons En standard encore trop centré sur l'adresse email Reasons for choosing ACTITO La solution était existante dans l'entreprise avant mon arrivée. Aucune raison d'en changer ! D'autant que c'est une solution Européenne. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 28, 2022 Bonjour Eric, C'est super de lire que la touche locale est un plus pour vous. On défend beaucoup ce positionnement d'acteur Europeen qui met la protection de la donnée ainsi que le service au cur de son offre. Il est vrai que nous avons énormément de modèles de données orientés adresse e-mail. Néanmoins j'ai aussi connaissance de pas mal de modèles basés sur d'autres clés comme une carte de fidélité, un ID CRM, etc. Il serait intéressant pour moi de connaître vos cas d'usage. Je reste à votre disposition et vous souhaite une belle après-midi. Jonathan AK Anissa K. Directrice Marketing & CRM Hospitality ### "Équipe fiable et solution efficace " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 24, 2021 Pros La solution est agile et permet de remplir des objectifs de e-marketing et de CRM pour des entreprises de petite ou moyenne taille. Cons Les évolutions ou problèmes techniques très spécifiques peuvent prendre du temps à être intégrés. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 28, 2022 Bonjour Anissa, On adore lire le mot agile. C'est une caractéristique forte du produit Actito mais aussi de notre organisation. Également ravi de lire que cela répond à vos attentes. Pour les mises à niveau technique même si on essaie d'être le plus agile possible, adapter la solution peut prendre parfois plusieurs semaines. Mais nous tentons de toujours faire les meilleurs choix. Encore merci pour votre retour et bonne après-midi, Jonathan LS Luis S. CRM Banking ### "Simple marketing automation software" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 November 23, 2021 Pros Customer support and UI is very strong. Scenarios design to build. Relational model on actito is a high plus. Cons When designing the scenarios your minimum wait time is 60 minutes that is way too long for a "real time marketing" when you can wait 60 minutes for a decision. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Deliverability, Scenarios and a better way to design marketing automation with relational data model. Alternatives considered [Selligent](https://www.capterra.com/p/164255/Selligent/) Reasons for choosing ACTITO Price Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 28, 2022 Hello Luis, Happy to read you seemed to appreciate of software. I'm personally also a big fan of the scenario app. Could you share an example of a real-time interaction you would like to leverage? Depending on the channel or the approach I'm convinced we should be able to help you. If you take email everything is triggered in real-time you can for example easily trigger something on an opening or a hard bounce. If you want to fire a scenario you can also do this through this https://developers.actito.com/api-reference/scenarios-v5 I hope this gives you some ideas and feel free to reach out. Kind regards, Jonatan GF Giulianna F. Marketing Coordinator Market Research ### "A great platform for e-mail marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 23, 2021 Pros One of the best features of Actito is the great possibility they give us to personalize the emails marketing. In the last platform we used in our company we had such a limit amount of possibilities that our e-mail started looking like the same. Not in Actito. We are able to really personalize our e-mails accordingly to our public. Also, another key feature for me is the availability of the support team, which really helped the set up of the platform and in our daily tasks. Cons The platform is not so easy to set up and comprehend in the first time, so you need to really explore their support page and team to understand some stuff. The difficulty is bigger in the setup of the databases. I do think that some aspects could be made easier, they seem a little too difficulty with no purpose. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was very expensive, the design options in the email were very limited and we had no support from their team. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 28, 2022 Hi Giulianna, What an amazing review thanks very much for that. It's great to read that you manage to get a lot of value from our platform and that personalization is a key element for you. I did get your point on onboarding and we will release something new soon with Bryan. If you want to have early access to it, do reach out to me. Concerning the data part, this is for sure a "tricky" part we tried to make it easy and accessible but I could understand we have still work to do. Don't hesitate to share your ideas about how we could optimize the complexity and experience. Happy to have a chat with you, I wish you an amazing afternoon, Kind regards, Jonathan Chris V. Expert Management Consulting ### "Goed, maar niet altijd intuïtief" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 November 22, 2021 Pros Alles zit er in wat je nodig hebt, alleen vergt het behoorlijk wat opleiding Cons Zoekfunctie is niet goed (1 letter fout typen en je vindt een contact niet terug) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 28, 2022 Dag Chris, Ten eerste super bedankt om dit met ons te delen. Ik zou jullie aanraden om zeker eens de verschillende video te bekijken (https://fast.wistia.net/embed/channel/gib6th2jeb). Zeker jouw onboarding en training sessie met jou CSM afstemmen. En met Bryan werken we aan een meer zelf onboarding, zou u daar meer willen weten aarzel niet om het te vragen. Wat de zoekfunctie normaal hoeft u slecht een deel te tippen nu als er een spelling fout weet ik niet wat u zou verwachten? Ik blijf te beschikking, Fijnen namiddag, Jonathan JN Jennifer N. Chargée de marketing Professional Training & Coaching ### "Avis Actito" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 November 22, 2021 Pros Il est facile d'usage notamment quand on débute dans l'emailing marketing. Cons Les possibilités de mise en page sont parfois limitées (interlignage, inter lettrage). Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 28, 2022 Bonjour Jennifer, Merci pour votre retour. Ravi de lire qu'Actito est abordable et vous accompagne dans la mise en place de l'e-mail marketing. Pour ce qui est de la mise en forme, on a pas mal travaillé sur l'éditeur e-mail. Néanmoins s'il y a encore de manquements n'hésitez pas à me faire signe. Belle journée, Jonathan [View all Reviews](https://www.capterra.com/p/155349/ACTITO/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)