--- title: "ACTITO Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about ACTITO Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/155349/ACTITO/" page_type: "product" language: "en" publication_date: "2026-09-30" --- # ACTITO Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 30, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) ACTITO ## What is ACTITO? At Actito, our DNA is to help you, the marketing teams, meet today's challenges - and anticipate tomorrows, by harnessing the full potential of AI. In concrete terms, Actito is a customer engagement platform that enables you to easily orchestrate personalised omnichannel experiences, efficiently, reactively and autonomously - because as we know, depending on IT teams is not always easy, as they always have a lot to do. Our platform also evolves with you: simple to learn at the outset, and increasingly powerful as your needs develop. Actito isn't just a tool, it's also experts and partners who are there to support you every step of the way to help you get the most out of the platform. In fact, our objective is simple: to make your marketing a real lever for growth, with impact, fluidity and performance. More than 300 brands have already put their trust in us, so why shouldn't you? ## What is ACTITO used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Personalization](https://www.capterra.com/personalization-software/) Top alternative Featured Overall rating Based on 37 user reviews Reviews sentiment Positive 92% Neutral 8% Negative 0% Starting price €500 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ACTITO?[Manage this product listing](https://www.g2.com/products/actito/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ACTITO 4.3 (37) VS. [4.3 (719)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price €500 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (37) Ease Of Use 3.8 (53) Value For Money 4.1 (32) Value For Money 3.9 (35) Customer Service 4.4 (36) Customer Service 3.9 (52) ## ACTITO alternatives [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [5.0 (76)](https://www.capterra.com/p/156125/Phonexa/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Bloomreach](https://www.capterra.com/p/173203/Bloomreach/) [4.8 (56)](https://www.capterra.com/p/173203/Bloomreach/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/173203/Bloomreach/) ## FAQs about ACTITO Overview ### Which roles and teams benefit most from ACTITO? ACTITO is most used by marketing, digital marketing, and email marketing teams managing campaigns, audience segmentation, and customer communications. CRM managers and CRM leaders use it to coordinate lifecycle programs and customer data, while marketing operations, support, and data specialists track campaign performance and maintain connected customer journeys. Answer based on 37 reviews Overview ### What company size and specific industries is ACTITO built for? ACTITO is designed for mid-sized to large B2C and B2B companies, including organizations in consumer goods, retail, media, automotive, and food and beverage. It fits businesses that manage customer communication and marketing across these sectors. Features and Usability ### What are the key features of ACTITO? ACTITO includes marketing automation, campaign management, and campaign segmentation for planning and targeting outreach. It also offers email marketing, SMS marketing, and multi-channel marketing, plus A/B testing, multivariate testing, and campaign analytics. Additional features include GDPR compliance, multi-language support, CRM, contact management, and website visitor tracking. Getting Started and Support ### What training and onboarding options does ACTITO offer? ACTITO provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled training topics, documentation offers written reference material, and videos provide self-paced viewing. Answer based on 2 reviews Getting Started and Support ### What customer support options does ACTITO offer? ACTITO provides email/help desk, a knowledge base, phone support, and chat. Users describe the support team as available, reactive, professional, and solution-oriented, with help that is useful during setup and day-to-day tasks. Answer based on 3 reviews Features and Usability ### Is ACTITO easy to use for email marketing? ACTITO makes everyday email campaigns, targeting, and automation accessible for marketing teams after initial setup. Users often find the interface intuitive for creating newsletters and scenarios without HTML skills. However, database configuration, advanced segmentation, and complex data models can require training, exploration, or support before teams work independently. Answer based on 12 reviews Features and Usability ### How user-friendly is the ACTITO interface? ACTITO provides a generally intuitive web interface for campaign creation, targeting, administration, and quick reporting. Marketing teams value template editing and routine publishing workflows, especially after becoming familiar with the modules. Some users find the feature-rich screens hard to interpret at first, while segment navigation, reporting depth, responsiveness, and template flexibility need improvement. Answer based on 11 reviews ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) ACTITO supports **Email Campaign Management** and **Contact Management**, giving marketing teams the tools to create campaigns and organize audience data in one place. However, it does not offer **Campaign Scheduling**. Instead, it provides **List Management** (**37%**), which can help teams group and maintain contacts more effectively. Together, these features help businesses run targeted email outreach, keep customer records organized, and improve campaign execution. Contact Management 3.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Template Management 3.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Create, save, and re-purpose templates for emails, forms, etc. A/B Testing 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Analytics 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Conversion Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Customer Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. ACTITO 52 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Forms: Customize contracts and forms to collect specific information - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Marketing: Create and send email blasts/campaigns - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies --- Get Advice We can help you find the software with the features you need. Features 4.1 (37) 4.1 Based on 37 reviews ## Pricing Value for money 4.1 (32) Free Trial Basic €500.00 Per User,Per Month Value for money 4.1 (32) 4.1 Based on 32 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (36) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (36) 4.4 Based on 36 reviews ## User reviews Overall rating 4.3 Based on 37 reviews Filter by rating Counts reflect reviews available in this feed. 5(13) 4(21) 3(3) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Olivier D. Co-founder Used the software for: 3-5 years ### "Powerful and easy to use software - I’m a big fan" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 November 21, 2018 Database management is a central element of my business. Actito allows me to accurately segment the profiles in my DB and make sure I push the right content to the right person. I use automated scenarios a lot. This feature has made my life so much easier ! It’s quite straight forward to configure and when you’re done, you just have to watch the software working for you. We can trigger the automatic sending of an email based on a large number of criteria so you will always find a scenario that matches your needs Pros I’ve been using Actito for 4 years. This software is a powerful and easy to use tool, which is quite rare - I’m a big fan Something I particularly like about Actito is how actively they are developing it. I receive regular updates and new features. Cons I would like to have more features in the email builder editor. But since they develop new features regularly, I guess I just have to be patient ;-) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GV Giulianna V. Marketing Coordinator Used the software for: Less than 1 year ### "A great platform for e-mail marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 24, 2021 Pros One of the best features of Actito is the great possibility they give us to personalize the emails marketing. In the last platform we used in our company we had such a limit amount of possibilities that our e-mail started looking like the same. Not in Actito. We are able to really personalize our e-mails accordingly to our public. Also, another key feature for me is the availability of the support team, which really helped the set up of the platform and in our daily tasks. Cons The platform is not so easy to set up and comprehend in the first time, so you need to really explore their support page and team to understand some stuff. The difficulty is bigger in the setup of the databases. I do think that some aspects could be made easier, they seem a little too difficulty with no purpose. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Digital Marketing Strategy Used the software for: 1-3 years ### "Easy-to-use solution and 5 stars customer service" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 6, 2021 Pros Actito is an easy-to-use and affordable automation platform. I really appreciate the customer service : very reactive, professional and solution-oriented. Cons It could be more intuitive. Also, it's a bit basic (not a lot of advanced features and no AI integration). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Luis S. CRM Used the software for: Less than 1 year ### "Simple marketing automation software" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 November 24, 2021 Pros Customer support and UI is very strong. Scenarios design to build. Relational model on actito is a high plus. Cons When designing the scenarios your minimum wait time is 60 minutes that is way too long for a "real time marketing" when you can wait 60 minutes for a decision. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FV Fanny V. E-Mail Marketing specialist Used the software for: 3-5 years ### "Perfect tool for small and medium business" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 2, 2021 ACTITO allows us to send mass mailing, triggered, scenarized and transactional email. It is also a powerfull tool with large connection plugs such as API, webservices, webhook and RSS feeds. Pros What I like about ACTITO is the fact that's it's easy to use, powerfull and has a large pannel of features Cons Reporting could be more developed and adapted in function of each users Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JI James I. Digital and data marketing manager Used the software for: Less than 1 year ### "Super simple yet powerful marketing automation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 4, 2021 We are a small marketing team. Actito is helping us do our job more efficiently by automating our key marketing scenarios and sales funnels. Pros The custom data model gives you a huge amount of flexibility to personnalize and automate your marketing scenarios. The tool is very simple to use and the customer support team is there to help whenever you need. Cons The e-mail templates are a bit too simple and don't provide a huge amount of flexibility but they work very well. The reports could also be improved. Finally, a more powerful lead scoring module would be an excellent addition. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Richard H. Marketing Manager Used the software for: 1-3 years ### "Fast, easy and reliable with good metrics and reporting." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 November 24, 2021 This system allows us to mass market to our customer subscription base quickly , efficiently and affordably. In time the automation will improve on our systems once our new websites are fully functional. Pros I like the quick, intuitive user interface and admin modules. The delivery speed for large campaigns and the quick reporting functions offer a fast easy insight to results. Cons The templates platform is very limited, with limited HTML knowledge getting stuck with no control over image sizes, padding set ups etc means that design options are limited. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Xavier L. Freelance Marketing (digital) / Innovation / Interim management Used the software for: 1-3 years ### "Great tool suite" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 November 27, 2018 We are automated all our communication process. From prospects to ambassadors, all our contacts get complex multi-channels communication which is fully piloted from the ACTITO platform. Pros \- It is API based. It gives us endless possibilities to build required processes. - The scenario automation features are powerful to adapt to our complex business processes. - Low spam exposure - Self service approach makes us very agile with the way we can use the solution Cons \- Changing data structure is not possible in self-service, only manually, which can impact agility in a startup like us - More complex data model were not possible till now (linked tables,...), seem to become possible now with some new features. So great news ! - No possibility of calculation based on several fields (in financial world this could help a great deal) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Business Owner Used the software for: 3-5 years ### "All in one agile Marketing Automation Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 23, 2018 I use Actito for several of my customers and it's always a good experience. I always suggest Actito in my short list for Marketing Automation. Pros \- API based application. Gives the opportunity to create data flows with external partners easily - Create and follow up the segmentation of database - Agile - Strong experience in deliverability - Continuously updated with new features - Support Team shares their experience - Creation of forms Cons \- Contact Scoring would be a nice to have Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Digital Marketing Used the software for: Less than 1 year ### "Intuitive tool for editors & great support team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 28, 2021 Pros Once set-up it is easy and very intuitive for our international editors to create and publish their e-mailing campaigns. We like the easy way to create targeting, the time to set-up campaigns is very fast and to adapt templates without the need of html knowledge is great. And we highly appreciate the always prompt and competent support of the Actito team in case of any challenges or troubles. Thanks for that! Cons We would like to see more flexibility within the editor and improved options to download individual performance reports. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/155349/ACTITO/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.