--- title: "Braze Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Braze the right Email Marketing solution for you? Explore 168 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/155423/Appboy/reviews/" page_type: "reviews" language: "en" --- Braze 4.7 (168) [View alternatives](https://www.capterra.com/p/155423/Appboy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 20th, 2026 # Reviews of Braze Ease of use 4.5 Customer Service 4.5 ## Pros and Cons in Reviews CN Courtney N Customer Service RepresentativeRetail, 51 - 200 employeesUsed the software for: 1-2 years. “The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over time.“ September 12, 2025 CN Courtney N Customer Service RepresentativeRetail, 51 - 200 employeesUsed the software for: 1-2 years. “Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have strict internal standards, things can get messy.“ September 12, 2025 Noga M VP, MarketingFinancial Services, 11 - 50 employeesUsed the software for: 6-12 months. “Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people.“ August 8, 2025 EC Elizabeth C CRM LeadTransportation/Trucking/Railroad, 51 - 200 employeesUsed the software for: More than 2 years. “some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic in the content block also a bit messed up“ February 25, 2025 AR Angela R Lifecycle MarketingFood & Beverages, 51 - 200 employeesUsed the software for: 1-2 years. “Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple.“ September 15, 2025 RM Raghava M Business AnalystInformation Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can hinder campaign flexibility and user experience.“ July 22, 2025 Chaitanya L Marketing Automation SpecialistResearch, 5,001 - 10,000 employeesUsed the software for: 6-12 months. “The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger.“ June 2, 2025 CN Courtney N Customer Service RepresentativeRetail, 51 - 200 employeesUsed the software for: 1-2 years. “Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious.“ September 12, 2025 ## Showing most helpful reviews Showing 1-25 of 168 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Noga M. VP, Marketing Financial Services Used the software for: 6-12 months ### "Great marketing automation tool " August 8, 2025 5.0 Very happy with it. Pretty easy to use and to integrate. A complete solution for all marketing automation needs. Pros Holistic marketing automation. Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people. Very easy to use. Cons Overall the initial package price is reasonable and you only pay for MAUs and not for all users in the account, but adding more emails is pricey. Switched from [Customer.io](https://www.capterra.com/p/174023/Customer-io/) The pricing structure made more since for us as a growing company Review Source KL Katelyn L. CRM Lead Information Technology and Services Used the software for: 2+ years ### "Flexible CRM Platform that Scales with Growth" September 5, 2025 5.0 Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. Pros Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. Cons The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. Alternatives considered [CleverTap](https://www.capterra.com/p/155737/CleverTap/)[Iterable](https://www.capterra.com/p/143902/Iterable/) Reason for choosing Braze We chose Braze because it offered the best balance between scalability, flexibility, and ease of integration. Compared to other solutions, Braze’s cross-channel orchestration and real-time segmentation allowed us to deliver personalized campaigns at scale without relying heavily on engineering support. Review Source AR Angela R. Lifecycle Marketing Food & Beverages Used the software for: 1-2 years ### "Works for Complex Subscription Programs" September 15, 2025 3.0 Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff. Pros Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple. Cons I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences Switched from [Iterable](https://www.capterra.com/p/143902/Iterable/) Cost and service with the custom integration for our ecom platform was needed Review Source VR Verified Reviewer Sr. Product Delivery Food & Beverages Used the software for: 6-12 months ### "A great messaging platform for maturing companies!" August 25, 2025 5.0 8/10 - It's such a big step up in messaging platforms and innovative in automated technology. It really does minimize the time needed for your run of the mill journey or drip campaigns and when you are ready to level up your messaging it also has everything you need. Pros I love how much automated functionality and personalization is available through out the different messaging capabilities. There is a significant time commitment when setting up new automation but in the long run it saves time. They also have very flexible in platform permission settings which avoids any accidental messaging from testers and dev. Cons Due to all the functionality there is a bit of a learning curve that can feel overwhelming if you have a lean team. The other double edge sword is the support process. You can enter a ticket like most systems but the level of detail they require from the team can feel like overkill when you are trying to solve an issue quickly. I call this a double edge sword because they are incredibly helpful it can just take a lot time to duplicate the issue to send all the info required. Alternatives considered [Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)[SAP Concur](https://www.capterra.com/p/380/Concur-Expense/) Reason for choosing Braze Braze had better and clearer pricing structure and did not require our marketing team to learn SQL. Switched from [PAR Punchh](https://www.capterra.com/p/195594/Punchh/) Out grew their messaging capabilities and didn't allow for as much personalization. Review Source AH Arman H. Senior Marketing Automation Executive Retail Used the software for: 2+ years ### "Keep it up Braze! Excited to see what the future holds" June 20, 2025 5.0 I’ve used Braze daily across a wide range of campaign and lifecycle use cases, and having achieved 12 certifications, I’d say I know the platform inside out. Overall, it’s a powerful and flexible tool for cross-channel engagement, especially when it comes to real-time triggers, personalised messaging, and orchestrating complex user journeys.” “I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic. It empowers non-technical teams to move quickly while still giving room for advanced use cases through Liquid, Connected Content, and Currents integrations. That said, I’ve also seen where Braze hits limitations—reporting depth, testing capabilities, and scaling complex logic across campaigns can be areas of friction. You often have to lean on external tooling to go beyond tactical execution and into strategic insight. Still, for teams with strong lifecycle and CRM maturity, and especially if your data setup is clean, Braze is one of the best platforms out there to drive meaningful, data-driven customer engagement. Pros I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input. Braze’s real-time event triggering is super valuable. Being able to act instantly on user behavior (like cart abandonment or a milestone hit) is key for performance Cons You often need to supplement Braze analytics with Looker, Tableau, or something else if you want real strategic insight. Switched from [Oracle Responsys](https://www.capterra.com/p/227045/Oracle-Responsys/) Contract ended so we decided to switch and join braze Review Source JL Johnna L. Marketing Automation Manager Media Production Used the software for: 1-2 years ### "A robust platform with room for development" May 23, 2025 4.0 Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their toolbox. The team at Braze is responsive and knowledgeable. There is something left to be desired regarding the speed at which feature requests are reviewed and implemented, but overall I love using Braze. Pros The ability to personalize journeys and messaging using Liquid and other tools is a great benefit. The retargeting options range from the simple basics to very granular, which is great when you need to automate a highly-personalized experience. Cons Feature requests and "on-the-roadmap" items take a long time to be developed. Some of these items are just nice to have but some can become actual road blocks to drafting the intended user experience. Switched from [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/) I'm not sure why the decision makers made the switch, but I can speak from experience that Adobe Campaign felt outdated and limited compared to what Braze can do across all channels. Review Source RA Robert A. Digital Marketing And Loyalty Specialist Food & Beverages Used the software for: 1-2 years ### "Braze - The CRM Booster You Need" May 30, 2025 5.0 Pros There are a few things that come to mind. Braze is extremely flexible, we can create very simple customer journeys or very complex ones. The number of partner integrations they have. This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking. Lastly, how committed Braze is to developing new tools for us to use. Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts. Cons There aren't any big cons with Braze in my experience. If I had to say something I would pick some small things such as not being able to include a seed list on pushes and not being able to call in nested properties for custom events when creating basic segments. Switched from [Iterable](https://www.capterra.com/p/143902/Iterable/) Lacked integrations with other tech partners. Review Source ET Erika T. Senior Product Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Very satisfied with Braze :) " May 5, 2025 5.0 Braze has been a fantastic platform for our messaging needs. It’s intuitive & easy to use – building segments & sending messages feels seamless. Exporting key metrics like deliverability, engagement, & conversion data is straightforward, which makes performance tracking simple. The ability to use Liquid for personalization has helped us create more tailored experiences, & the email template builder is both robust & flexible. Their support team stands out as well – always fast, thorough, & genuinely helpful. Pros Intuitive platform (sending messages & building segments); easy to export data; Liquid allows for personalized content; email template builder is robust & flexible; support team is excellent – thorough, fast, & helpful Cons No native Salesforce integration – this would be useful, but we've made due without it by setting up customer events Alternatives considered [Iterable](https://www.capterra.com/p/143902/Iterable/) Reason for choosing Braze Braze offered a more competitive price & has the features that were most important to us Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) SFMC is incredibly expensive & lack table stakes features which required us to hire a SFMC developer. The platform was not intuitive – you can do the same thing in multiple places, but it isn't clear what the benefit/ difference is; the UI is outdated; there were bugs/ idiosyncrasies you'd never find unless you worked with a contractor or opened a support ticket; support wasn't able to help users; contact storage was horrible Review Source AD Akshada D. email marketing Ranching Used the software for: Less than 6 months ### "A Powerful and User-Friendly Tool for Campaign Management" June 6, 2025 5.0 My overall experience with Braze was good. It’s easy to use, helps create personalized campaigns, and works well with other tools. Just a few features need some technical support. Pros I liked Braze because it’s easy to use and helps create personalized campaigns quickly. The Canvas feature is great for planning user journeys, and it works well with other tools. Cons Sometimes Braze can be slow with large campaigns, and a few features are a bit complex to set up without technical help Switched from [SAP BusinessObjects Business Intelligence](https://www.capterra.com/p/92075/SAP-BusinessObjects/) We switched to Braze to get better personalization, easier multi-channel campaign management, and more detailed analytics to improve our marketing results. Review Source VR Verified Reviewer Marketing Automation Specialist Research Used the software for: 6-12 months ### "A powerful tool with few trade-offs" June 2, 2025 4.0 Pros the interface is user friendly. Setting up campaigns and analyzing performance after deployment is easy. The advance segmentation capabilities has significantly helped in our targeting efforts. The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger. The multichannel support and real time data which helps in better customer retention. Cons I wish Braze had a separate, dedicated section for email creation and management. Currently, the email needs to be created and managed in the campaign or canvas directly where sometimes it becomes difficult to manage incase of complex journeys where multiple peoples are working on the same canvas. There should have been SQL segmentation option, where the segmentation is complex and isn't possible through the drag and drop/ standard segmentation. Switched from [SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/) the product was going to sunset and didn't had modern functionalities Review Source NP Nachiket P. Senior Marketing Manager Publishing Used the software for: Less than 6 months ### "Streamlining Customer Engagement with Braze" July 18, 2025 4.0 Overall, Braze has been a powerful tool for improving our customer engagement. Once we got the hang of it, it became a core part of our marketing strategy. Pros Braze makes it super easy to create personalized, multi-channel campaigns. The Canvas Flow feature is a standout, it’s visual, intuitive, and saves tons of time. Cons The learning curve was a bit steep at first, especially with advanced features. Some integrations also required more setup than expected. Switched from [SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/) We switched from SAP Marketing Cloud to Braze because we needed a more agile and user-friendly platform. Braze offered better real-time engagement capabilities, easier campaign setup, and more flexibility for our marketing team to experiment and iterate quickly without heavy reliance on IT. Review Source MO Maggie O. CRM and Email Marketing Specialist Airlines/Aviation Used the software for: 1-2 years ### "Everyday I Find Something New to Love" November 15, 2024 5.0 Overall, a very positive experience. It's a huge upgrade to what we were using before and it's vastly improved my day to day at work Pros Ease of use, UX design, new features constantly being introduced Cons The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time Switched from [Oracle Marketing](https://www.capterra.com/p/140450/Oracle-Marketing-Cloud/) The features were too limiting and our company is in a high growth period. We needed a product that could keep up Review Source RC Robert C. Manager, Martech Engineering Retail Used the software for: 6-12 months ### "Blaze with Braze " October 21, 2023 4.0 Pros Campaign and template is the most important feature. It allow anyone with basic skill to create and maintain campaign. The data integration is another feature which allow seamless migration of data to Braze Cons The current email template management requires more improvement when it comes to switching between html and drag and drop mode. Since we work on this on a daily basis, this is the least like but at the same time most beneficial one as described previously. Reason for choosing Braze Not involve in that phase of the project Switched from [Cheetah Digital](https://www.capterra.com/p/248471/Cheetah-Messaging/) Contract expired. Needed more feature out of the box. Review Source SK Sara K. Marketing Operations Manager Mental Health Care Used the software for: 2+ years ### "Braze Review" May 19, 2025 5.0 Pros I love Braze's features and ability to be user friendly. As a Braze user of 3-4 years, I have successfully been able to complete all the trainings that have been helpful. Anytime I have a question, there's documentation that answers it. If not, there is always support available. I love the AI/intelligent features available. I haven't been able to dig into the AI tools completely, but have been using intelligent channel and timing religiously. Cons Although I use Braze for a lot of the features, there are still some things that I prefer would be reviewed/updated. For example, after launching a canvas, it is hard to update a few things: conversion events, action paths, experiment paths, etc. I also would like the opportunity to learn 1:1 about some of the new features that Braze launches, like the new report builder. Review Source CS Carlo S. Head of Digital Transformation Telecommunications Used the software for: 2+ years ### "Braze: A tool with great potential to leverage the value of yor data" February 21, 2025 5.0 Good but not easy if we want to do things worldclass Pros I like Braze´s great potential to integrate multiple data sources to leverage the power of our data streams and data models, which allows to convert them into meaninful smart marketing campaigns, to deliver the right message/nbo/nba at the right time or event, and with a meaninful feedback cycle to craft better customers journeys across all our business units. Cons The current integration with our own digital ID is still subpar, this makes it difficult to track which customer profile braze is using on our campaigns, as one customer can have multiple profiles, the support from braze engineers on this regard could be better. Review Source CH Cassandra H. Educator Success E-Learning Used the software for: Less than 6 months ### "Helping teams work together!" June 6, 2025 5.0 It's been great to use Braze across our teams to build segments, target, and filter based on our desired outcomes. Pros I love how easy it is to manage users across various segments of the company. I can work with marketing, data, and various other teams to house information and build segments. Cons It takes a little bit of "learning" on how to navigate around and what each part of Braze does. Clicking around helps. Review Source MC Michael C. Digital Content Manager Broadcast Media Used the software for: 2+ years ### "Braze is great software for digital professionals looking to schedule content in advance" April 11, 2025 5.0 Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office. Working at a television station, Braze is a great piece of software because it helps me plan news alerts days ahead of time. Pros Braze allows me to schedule push alerts when I am not in the office, particularly on weekends. Cons It is not as easy as I would like to be able to cancel or change scheduled alerts on mobile devices. Review Source HJ Holly J. Senior Lifecycle Marketing Manager Hospital & Health Care Used the software for: Less than 6 months ### "The best tool for the job" June 20, 2025 5.0 I was brand new to my role and to Braze and was able to use the learning resources to quickly become the expert in my org. I love the data visibility and how we can use it to inform outreach strategy. Pros The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches Cons Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times. Review Source HS Hugo S. Digital Performance and Data Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Extremely capable and customizable platform." April 4, 2025 5.0 Very positive. I haven't had the chance to interact with all the features and options, but what I've seen so far has thoroughly impressed me. Pros The amount of customization and messaging options, it truly exceeds expectations, I knew Braze was the leading platform, but now I know why. Cons The pricing model can be a bit restrictive at time, so there are instances where consessions have to be made about data collection. Review Source LH Lauren H. Senior CRM Manager Financial Services Used the software for: 2+ years ### "Easy to use " February 7, 2025 4.0 I've worked with Braze for a few years now and as far as CRM tools go, it is very easy to use to build campaigns, automations and segments. Pros The UI - it is straight forward to use and to build automations. Cons The support documentation - they're not detailed enough. Review Source TF Tom F. Customer Marketing Specialist Gambling & Casinos Used the software for: 6-12 months ### "Tom Fleming Braze Review" February 21, 2025 5.0 Overall I'm happy with Braze as a CRM platform. It is easy to use and user-friendly. Pros Braze is incredibly user-friendly and easy to navigate. Segmenting is simple and easy, and user journeys are mapped out well. Cons Sometimes UI features such as exit icons don't work, and require waiting to let it reset. Review Source MO Marta O. CRM Manager Marketing and Advertising Used the software for: 2+ years ### "100% recommend - favorite CRM platform" January 3, 2025 5.0 I've been using Braze for almost 3 years now and I loved how much they developed the product either listening to customer's feedback and updating it with current technologies like AI. Pros its intuitive interface and how easy it is to use different channels on just one platform Cons What I like the least is that sometimes things you can do are limited and need to find workarounds or get in touch with customer support to help achieve what you have in mind. Review Source VR Verified Reviewer Lifecycle Specialist E-Learning Used the software for: 1-2 years ### "With Braze you just get it done!" November 25, 2024 5.0 Overall the experience with Braze is very positive. Pros Campaign execution is fast and reliable - it's not a platform that you have to relearn every couple of months. Cons Took a little bit of time to get accustomed to the platform. Review Source ES Eudoria S. Lifecycle marketing executive Information Technology and Services Used the software for: Less than 6 months ### "My experience with Braze" January 26, 2025 5.0 Pros I love hope user friendly and easy it is to implement personalisation to all our comms Cons Sometimes it’s a bit annoying that I need to save my progress first before seeing the total calculated audience count Review Source Martin M. Project Manager Information Technology and Services Used the software for: 1-2 years ### "Braze For Super Email Marketing Experience" November 18, 2023 5.0 Ever since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging, that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece. Pros Ever since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece. Cons One thing I don't like about Braze is that it doesn't have an auto-save feature. Our team creates more than 20 emails each week, and mistakes can happen. An auto-save feature would be really helpful because it would save our work in case something unexpected happens, like a browser issue. It could save us a lot of time if our work doesn't get lost. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.