# Braze Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Braze the right Email Marketing solution for you? Explore 168 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/155423/Appboy/reviews --- Braze 4.7 (168) [View alternatives](https://www.capterra.com/p/155423/Appboy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Braze Ease of use 4.5 Customer Service 4.5 ## Pros and Cons in Reviews Chaitanya L Marketing Automation SpecialistResearch, 5,001 - 10,000 employeesUsed the software for: 6-12 months. “The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger.“ June 2, 2025 RM Raghava M Business AnalystInformation Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can hinder campaign flexibility and user experience.“ July 22, 2025 CN Courtney N Customer Service RepresentativeRetail, 51 - 200 employeesUsed the software for: 1-2 years. “The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over time.“ September 12, 2025 CN Courtney N Customer Service RepresentativeRetail, 51 - 200 employeesUsed the software for: 1-2 years. “Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have strict internal standards, things can get messy.“ September 12, 2025 AB Alex B Digital Marketing Automation SpecialistAirlines/Aviation, 10,001+ employeesUsed the software for: Less than 6 months. “The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at effectively working through different canvases at a time.“ May 21, 2025 AB Alex B Digital Marketing Automation SpecialistAirlines/Aviation, 10,001+ employeesUsed the software for: Less than 6 months. “I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save' it does not in fact save and you lose your work“ May 21, 2025 Noga M VP, MarketingFinancial Services, 11 - 50 employeesUsed the software for: 6-12 months. “Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people.“ August 8, 2025 EC Elizabeth C CRM LeadTransportation/Trucking/Railroad, 51 - 200 employeesUsed the software for: More than 2 years. “some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic in the content block also a bit messed up“ February 25, 2025 ## Showing most helpful reviews Showing 1-25 of 168 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Noga M. VP, Marketing Financial Services Used the software for: 6-12 months ### "Great marketing automation tool " August 8, 2025 5.0 Very happy with it. Pretty easy to use and to integrate. A complete solution for all marketing automation needs. Pros Holistic marketing automation. Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people. Very easy to use. Cons Overall the initial package price is reasonable and you only pay for MAUs and not for all users in the account, but adding more emails is pricey. Switched from [Customer.io](https://www.capterra.com/p/174023/Customer-io/) The pricing structure made more since for us as a growing company Review Source KL Katelyn L. CRM Lead Information Technology and Services Used the software for: 2+ years ### "Flexible CRM Platform that Scales with Growth" September 5, 2025 5.0 Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. Pros Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. Cons The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. Alternatives considered [CleverTap](https://www.capterra.com/p/155737/CleverTap/)[Iterable](https://www.capterra.com/p/143902/Iterable/) Reason for choosing Braze We chose Braze because it offered the best balance between scalability, flexibility, and ease of integration. Compared to other solutions, Braze’s cross-channel orchestration and real-time segmentation allowed us to deliver personalized campaigns at scale without relying heavily on engineering support. Review Source AR Angela R. Lifecycle Marketing Food & Beverages Used the software for: 1-2 years ### "Works for Complex Subscription Programs" September 15, 2025 3.0 Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff. Pros Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple. Cons I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences Switched from [Iterable](https://www.capterra.com/p/143902/Iterable/) Cost and service with the custom integration for our ecom platform was needed Review Source VR Verified Reviewer Sr. Product Delivery Food & Beverages Used the software for: 6-12 months ### "A great messaging platform for maturing companies!" August 25, 2025 5.0 8/10 - It's such a big step up in messaging platforms and innovative in automated technology. It really does minimize the time needed for your run of the mill journey or drip campaigns and when you are ready to level up your messaging it also has everything you need. Pros I love how much automated functionality and personalization is available through out the different messaging capabilities. There is a significant time commitment when setting up new automation but in the long run it saves time. They also have very flexible in platform permission settings which avoids any accidental messaging from testers and dev. Cons Due to all the functionality there is a bit of a learning curve that can feel overwhelming if you have a lean team. The other double edge sword is the support process. You can enter a ticket like most systems but the level of detail they require from the team can feel like overkill when you are trying to solve an issue quickly. I call this a double edge sword because they are incredibly helpful it can just take a lot time to duplicate the issue to send all the info required. Alternatives considered [Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)[SAP Concur](https://www.capterra.com/p/380/Concur-Expense/) Reason for choosing Braze Braze had better and clearer pricing structure and did not require our marketing team to learn SQL. Switched from [PAR Punchh](https://www.capterra.com/p/195594/Punchh/) Out grew their messaging capabilities and didn't allow for as much personalization. Review Source AH Arman H. Senior Marketing Automation Executive Retail Used the software for: 2+ years ### "Keep it up Braze! Excited to see what the future holds" June 20, 2025 5.0 I’ve used Braze daily across a wide range of campaign and lifecycle use cases, and having achieved 12 certifications, I’d say I know the platform inside out. Overall, it’s a powerful and flexible tool for cross-channel engagement, especially when it comes to real-time triggers, personalised messaging, and orchestrating complex user journeys.” “I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic. It empowers non-technical teams to move quickly while still giving room for advanced use cases through Liquid, Connected Content, and Currents integrations. That said, I’ve also seen where Braze hits limitations—reporting depth, testing capabilities, and scaling complex logic across campaigns can be areas of friction. You often have to lean on external tooling to go beyond tactical execution and into strategic insight. Still, for teams with strong lifecycle and CRM maturity, and especially if your data setup is clean, Braze is one of the best platforms out there to drive meaningful, data-driven customer engagement. Pros I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input. Braze’s real-time event triggering is super valuable. Being able to act instantly on user behavior (like cart abandonment or a milestone hit) is key for performance Cons You often need to supplement Braze analytics with Looker, Tableau, or something else if you want real strategic insight. Switched from [Oracle Responsys](https://www.capterra.com/p/227045/Oracle-Responsys/) Contract ended so we decided to switch and join braze Review Source KK Kevin K. Sales Manager Marketing and Advertising Used the software for: 1-2 years ### "Braze Email User" June 10, 2025 4.0 We use it daily to manage our email contacts and send many types of emails for our local business and ourselves. Pros The system is easy to login and even a beginner can get thru the processes and come out with a good product. Cons The reporting on the results could be more customer focused. there are no visuals to show the advertiser, just the stats. Review Source LČ Luka Č. Customer Support Manager Consumer Services Used the software for: 2+ years ### "Braze review" July 23, 2025 4.0 Braze is a powerful tool for multi-channel marketing. There’s a bit of a learning curve, but it delivers great value once you get the hang of it. Pros I like Braze’s ability to deliver personalized marketing communication across multiple channels, helping us engage customers at the right time with the right message. Cons The user interface isn’t the most intuitive, especially for new users. Certain features require a bit of a learning curve and could be more streamlined. Switched from [Intercom](https://www.capterra.com/p/134347/Intercom/) We did not get enough value from the previous product. Review Source MK Meg K. CRM Marketing Manager Food & Beverages Used the software for: 1-2 years ### "I love Braze" August 20, 2025 5.0 Great! The staff are great, product is amazing, and its great to be using a platform that is so innovative. Pros Its innovative, and future thinking. Braze really has the ability to level up our marketing and keep us ahead of the rest. Cons Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects. Switched from [Adestra](https://www.capterra.com/p/223872/Adestra/) Adestra was not fit for purpose- it was very manual. Review Source RG Ritesh G. Channel Specialist - Email Publishing Used the software for: Less than 6 months ### "Simplify your marketing campaigns with Braze" July 9, 2025 4.0 Its a very good tool, less complex for basic campaigns, quite user friendly. Loved it to do some basic email campaigns Pros Segmentation paths. The way in which we can segment the audience. Cross - Channel campaigns, the way we can automate the campaigns in cross 0-channel platforms Cons Bit somewhat complicated when working across multi channel campaigns. Sometimes it becomes difficult to analyse the audience behaviour especially when it comes to cross channel campaigns Switched from [SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/) The entire company switch in from SAP, thus I had to as well Review Source CK Chaitali K. Manager - Email Marketing Operations Publishing Used the software for: Less than 6 months ### "Powerful Cross-Channel Engagement Platform with Great Flexibility" June 13, 2025 5.0 Overall, my experience with Braze has been highly positive. It’s a robust and versatile customer engagement platform that empowers marketing and CRM teams to deliver personalized, timely, and cross-channel messaging at scale. Pros Braze is its strong combination of flexibility and user-centric design. braze’s real-time data streaming and event-based triggers make it easy to act on user behavior instantly, which is crucial for timely, relevant messaging. The integration capabilities with other tools in the ecosystem (e.g., CDPs, analytics platforms, cloud storage) are also seamless and extensive. Cons reporting could be more flexible- while standard performance metrics are available, creating custom dashboards or exporting certain types of insights sometimes requires workarounds or external tooling Switched from [SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/) Due to the limitation of that application.... Review Source BB Belén B. Sr. CRM Manager Retail Used the software for: 2+ years ### "Top CRM tool in the market" December 27, 2024 5.0 Pros I think it's a very flexible tool that allows teams of all sizes and tech capabilities to send communications to their userbase. You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks. Allows a high level of personalization, with programatic set up. Cons I think the tool has improved a lot in the last two years, specially when it comes to the Journeys (canvas) and its possibilities, which was the biggest con in the past for me. Alternatives considered [CleverTap](https://www.capterra.com/p/155737/CleverTap/)[Iterable](https://www.capterra.com/p/143902/Iterable/) Reason for choosing Braze More flexible product and ease of use is the best out of the options. Review Source LS Lauren S. Director, Engagement Strategy E-Learning Used the software for: Less than 6 months ### "Great Transition to Braze" June 23, 2025 4.0 The Braze team was very hands on with getting our team up and running. We have saved so much time on email deployments since moving over from our old ESP. Pros We were able to set up our platform and Braze to share data easily, allowing for seamless automation. Cons I wish there was a way to look at campaign performance at a glance more easily with a simple report tab that displays all deployments and there email stats. Switched from [Campaigner](https://www.capterra.com/p/266291/Campaigner/) We were not able to make our platform and campaigner pass data making every send manual. Review Source LH Lucien H. VP of GTM Information Technology and Services Used the software for: 2+ years ### "Braze is best in class mobile marketing automation" May 15, 2024 5.0 Braze was an absolutely crucial tool for our business as we scaled from 100 k users up to well over 1 million. We know have every single website/app connected to Braze and are utilising automation at every step. Pros Braze marketing automation capability is quite literally best in class. Previously, we used Leanplum and we found it hard to use and not intuitive. Braze marketing automation building for lifecycle is incredibly easy to build, duplicate, split test and deploy. We've used Braze for over 5 years and couldn't imagine using anything else. Braze lifecycle has powered our consumer app and the company has continued to innovate releasing new products. Cons Braze analytics/reporting is surprisingly basic given how good the rest of the tool is. Switched from [Leanplum](https://www.capterra.com/p/155165/Leanplum/) Leanplum seems to do almost too much without specialising. Braze was best in class in automation and canvas building. Review Source MF Miguel F. Email Marketing Specialist Retail Used the software for: 6-12 months ### "Braze for Email Marketing" October 12, 2023 5.0 My overall experience with Braze has been great. In less than a year that we have been using the platform, we have witnessed our feedback be implemented and have seen constant improvements to the platform. This speaks to how well Braze listens to user feedback, and in turn results in a great user experience. The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely. Pros Braze's ease of use is by far the best feature of the platform. Having a team of multiple users, some of which have never used an email marketing platform before, it was vital to introduce a platform that was easy to pick up. Braze provides us with a very intuitive, user-friendly platform that we quickly found ourselves to be comfortable with. Cons What I like least about Braze is the lack of an auto-save feature. Our team builds out over 20 emails a week, and errors are expected. This can be minimized with an auto-save feature that allows our work to be saved in case of any unexpected browser failures, for example. It would save users plenty of time in case of any loss of work. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Switched from [Marigold Grow](https://www.capterra.com/p/267732/Cheetah-Experiences/) We were looking for a platform that allowed our team increased customization, easier access to analytics, and not having to rely on coding experts to deploy our emails. The drag-and-drop system has been a dream come true for our team. Review Source SK Sara K. Marketing Operations Manager Mental Health Care Used the software for: 2+ years ### "Braze Review" May 19, 2025 5.0 Pros I love Braze's features and ability to be user friendly. As a Braze user of 3-4 years, I have successfully been able to complete all the trainings that have been helpful. Anytime I have a question, there's documentation that answers it. If not, there is always support available. I love the AI/intelligent features available. I haven't been able to dig into the AI tools completely, but have been using intelligent channel and timing religiously. Cons Although I use Braze for a lot of the features, there are still some things that I prefer would be reviewed/updated. For example, after launching a canvas, it is hard to update a few things: conversion events, action paths, experiment paths, etc. I also would like the opportunity to learn 1:1 about some of the new features that Braze launches, like the new report builder. Review Source KM Kara M. Customer Success Associate Retail Used the software for: 2+ years ### "Obsessed with Braze! " August 29, 2025 5.0 I've been using Braze for 3 years now and I love it so much! It is so user friendly and one of my favorite systems. Pros I love how clean and sleek braze is! The interface is great for anyone learning how to use these type of systems. Cons The only thing I would change about Braze is the delay in e-mail verification code! Sometimes I have ended up waiting hours. Review Source EC Elizabeth C. CRM Lead Transportation/Trucking/Railroad Used the software for: 2+ years ### "I'm a happy Braze user!" February 25, 2025 5.0 overall, i like using braze as it has all the advance feature we need to excel in CRM works and especially kudos to their customer service team! they're so knowledgeable and always able to solve my problems and questions Pros the advance feature, the easy-to-use UI, the fast response customer service is top notch! Cons some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic in the content block also a bit messed up Review Source AS Anirudh S. CRM Production Associate E-Learning Used the software for: 6-12 months ### "Good CRM software for someone in marketing" July 11, 2025 4.0 Pros easy of use and very intuitive UI makes it easy for any one to learn the platform and use it. having a marketing tool that enables that is beneficial. Cons maybe would like a few more solutions to dynamic emails that may help me achieve a few things that are currently a bit manual Review Source LH Lauren H. Senior CRM Manager Financial Services Used the software for: 2+ years ### "Easy to use " February 7, 2025 4.0 I've worked with Braze for a few years now and as far as CRM tools go, it is very easy to use to build campaigns, automations and segments. Pros The UI - it is straight forward to use and to build automations. Cons The support documentation - they're not detailed enough. Review Source RM Raghava M. Business Analyst Information Services Used the software for: 1-2 years ### "Braze review" July 22, 2025 4.0 My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain limitations like the content card size cap can be frustrating. Still, it's a reliable tool for marketing automation. Pros Braze's segmentation capabilities and liquid logic implementation are powerful and intuitive, allowing for highly personalized and dynamic messaging workflows that improve user engagement. Cons The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can hinder campaign flexibility and user experience. Review Source SM Sarah M. Head of Loyalty and Engagement Insurance Used the software for: Less than 6 months ### "Limited experience but looking forward to using all features" July 19, 2025 4.0 Limited experience to date but looking forward to using push and content cards. I love the click to enter functionality for promotions and look forward to more analytics. Pros Drag and drop functionality and the canvas setup. Reporting seems great. Click tracking has allowed us to run click to enter promos easily. Cons Some teething issues with drag and drop modules eg. no holding. Some issues with importing data points that are quite basic to us (navigating email as identifier). Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Not my decision but I believe for features. Review Source FA Fairus A. Senior Executive Telecommunications Used the software for: 6-12 months ### "A great platform for App comms" January 31, 2025 5.0 The experience has been very pleasant and most of the comms edited were done breezily. Pros Editing comms information on the fly and user-friendly features in uploading images. Cons Extracting reports and searching for the right canvas for the results Review Source KG Kristy G. Customer Service Agent Entertainment Used the software for: Less than 6 months ### "It's Great" May 7, 2025 5.0 Pros The usability is very easy and straightforward. The UX design is very appealing, unlike many others. Cons I don't dislike anything. Except maybe a little less purple everywhere? It's extremely bright and I prefer a "dark mode" type of interface. Review Source MH Mike H. Producer Media Production Used the software for: 1-2 years ### "Braze performs as needed for our team" December 13, 2024 5.0 Positive experience, focused mostly on sending phone alerts to our clients. Pros Easy to use platform, reliable for our needs. Cons Process could still be made a little more straightforward with default options. Review Source MF Marina F. Graphic Designer Apparel & Fashion Used the software for: 6-12 months ### "Braze helps me be organized!" February 14, 2025 5.0 Pros A lot of options to keep campaigns on track. Cons As a designer, sometimes I get lost, but my PM is always there to guide me. Review Source Similar Products Featured ## Related categories [Push Notifications](https://www.capterra.com/push-notifications-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.