--- title: "Braze Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Braze Software - reviews, pricing plans, popular comparisons to other Push Notifications products and more." source_url: "https://www.capterra.com/p/155423/Appboy/" page_type: "product" language: "en" --- # Braze Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Braze ## What is Braze? Braze is a leading customer engagement platform that helps brands create meaningful connections with customers through personalised messaging across channels, including push notifications. With the Braze platform's robust features, user-friendly interface, and advanced segmenting and targeting capabilities, marketers can tailor push notifications based on customer preferences and deliver the kind of relevant experiences that boost engagement and retention. Join top brands like Delivery Hero, NASCAR, and REA Group and enhance your push notification strategy with Braze today! ## What is Braze used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 168 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 1% ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - Customer Engagement / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Braze?[Manage this product listing](https://www.g2.com/products/braze/claim_requests/new?auto=true) Rating Breakdown 4.7 +− Features4.6 Value for Money4.4 Ease of Use4.5 Customer Service4.5 Rating Breakdown 4.7 Features4.6 Value for Money4.4 Ease of Use4.5 Customer Service4.5 ## Braze Reviewers Verdict Updated September 2026 AI summary - Braze is a fit for CRM, lifecycle, and marketing teams managing cross-channel customer engagement and personalized campaigns. - Users appreciate its strong team collaboration, helpful support, intuitive interface, and flexible, real-time messaging automation. - It helps teams centralize communications, segment audiences, and deliver timely, relevant messages across email, SMS, push, and in-app channels. - Buyers report negative points such as the lack of auto-save, limits in reporting, higher pricing, and some segmentation and template editor constraints. - Braze suits organizations prioritizing campaign automation and messaging agility, but teams needing deep analytics or budget-friendly options may want to weigh alternatives. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Braze 4.7 (168) VS. [4.3 (2,949)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price Contact vendor Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (168) Ease Of Use 4.3 (3,507) Value For Money 4.4 (149) Value For Money 4.1 (3,084) Customer Service 4.5 (157) Customer Service 4.2 (3,083) ## Braze alternatives Highest Rated [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/155423/Appboy/alternatives/) ## FAQs about Braze Overview ### What problems does Braze solve? Braze solves slow, manual customer outreach and fragmented messaging by centralizing email, push, SMS, in-app, and web campaigns in one platform. It helps marketing, CRM, and lifecycle teams trigger personalized journeys from real-time behavior, segment audiences precisely, reduce campaign setup time, and track engagement, retention, and conversion performance more clearly. Answer based on 140 reviews Overview ### Which roles and teams benefit most from Braze? Braze is most used by CRM, lifecycle, and marketing teams that manage customer engagement across email, mobile, and cross-channel campaigns. CRM leads and data-focused managers use it for segmentation, personalization, and retention workflows, while developers, analysts, and operations teams support integrations, automation, implementation, and performance tracking. Answer based on 167 reviews Overview ### What company size and industries is Braze built for? Braze serves B2C businesses of all sizes, led by small businesses at 45%, with Financial Services the top reviewer industry at 9%. It also has strong use among enterprises at 32% and midsize companies at 23%, especially across Information Technology and Services at 8% and Entertainment at 5%. Answer based on 168 reviews Features and Usability ### What are the key features of Braze? Braze includes core features for marketing campaigns such as multi-channel messaging across email, push notifications, SMS, in-app messages, and web notifications. Key differentiators include Canvas for customer journey mapping, real-time event-triggered automation, audience segmentation, personalization with dynamic content, and A/B testing with campaign analytics. Answer based on 95 reviews Integrations ### Which third-party tools and platforms does Braze integrate with? Braze integrates with over 30 third-party tools, including Amplitude, Looker, Slack, Tableau, BigQuery, Adobe Analytics, Branch, and Salesforce Sales Cloud. Reviewer mentions also highlight Stripo.email, Segment, and Survicate, while the catalog adds platforms such as Google Ads, AppsFlyer, Databricks, and Facebook Business Suite. Answer based on 28 reviews Getting Started and Support ### How easy is it to onboard and train a team on Braze? Braze offers in-person training, live online sessions, webinars, videos, and documentation. Reviewers say campaign specialists and marketers can learn core tasks quickly, especially A/B testing and execution after setup. Admins, engineers, and nontechnical teams usually need more time for integrations, data structures, advanced features, and the sometimes hard-to-navigate learning portal. Answer based on 14 reviews Getting Started and Support ### What customer support options does Braze offer, and how do users rate the experience? Braze provides email/help desk, FAQ/forum, a knowledge base, and 24/7 live rep support. Users often describe support as responsive, knowledgeable, and helpful during onboarding, troubleshooting, and training. Some reviewers mention slower replies at times, reliance on documentation for certain issues, and occasional difficulty resolving more complex blockers. Answer based on 32 reviews Features and Usability ### How easy is Braze to learn and use? Braze feels easy to use for most marketing teams, with an intuitive interface, clear layouts, and straightforward campaign setup. New users often get comfortable quickly, especially with documentation and tutorials, though first-time marketers may face a learning curve around canvases, events, and more complex workflows. Answer based on 52 reviews Features and Usability ### What features does Braze offer for marketing teams? Braze offers a broad set of marketing automation features for personalization, segmentation, journey building, and cross-channel messaging. Marketing teams value tools like Liquid, triggered campaigns, testing, reporting, and integrations, though some advanced functions need technical support and a few editing or customization limits can slow complex work. Answer based on 45 reviews ## Who uses Braze? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs ## Features AI summary Based on 20,574 Push Notifications reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Braze supports all three of the features reviewers rate most important: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and manage campaigns, plan sends at the right time, and keep customer lists organized, allowing teams to run more targeted email marketing and improve campaign execution. Contact Management 4.2 (9) 88.89% of 9 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Lead Capture 3.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Reporting/Analytics 4.0 (63) 71.43% of 63 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data A/B Testing 4.6 (51) 88.24% of 51 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Multi-Channel Marketing 4.7 (41) 87.80% of 41 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Campaign Management 4.8 (39) 76.92% of 39 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Braze 260 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Abandoned Cart Saver: Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Account Based Marketing: Provide personalized marketing content - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad Optimization: Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. - Adaptive Content: Use AI to dynamically adapt content for each visitor using behavioral, contextual, and customer data - Adaptive Learning: Intuitive interface and user-friendly design which seamlessly integrate with existing workflows - Advanced Data Filtering: Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. - AI: Uses AI algorithms and models to predict future cash flow trends and outcomes, based on historical data and patterns - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - AI Copy Generation: Generates channel-specific marketing content using AI models - AI SMS: Uses AI to automate audience targeting, SMS message personalization, and performance optimization. - AI Text Generation: Allows users to generate text based on a text prompt. - AI Writing Assistant: Generates and edits text using machine learning - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Analytics: Tools for the systematic analysis of various types of data or statistics - API: Application programming interface that allows for integration with other systems/databases - API Integration: Connect to databases, web services, or APIs for robust data integration - App Notifications: Set-up notifications and alerts for mobile apps. - Application Attribution: Attributes app installs to the marketing campaigns and media sources that drove it. - Audience Insights: Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors - Audience Segmentation: Uses AI to dentify and build audience segments using customer attributes, behaviors, and engagement data. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Authentication: Verify the identity of users/devices to enable secure access - Automated Alerts: Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. - Automated Alerts and Tasks: Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. - Automated Email Responses: Set up automated nurturing emails based on events, online activities, and lead scores - Automated Replies: Provides automated WhatsApp message replies to recipients - Automated Responses: Automatic reply functionality for incoming messages - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Automatic Replies: Provides automatic text message replies to recipients - Automatic URL Shortening: Provides automatic URL shortening to use less characters via text - Automation: Automates manual tasks such as visitor arrival and departure notifications, guest badge printing and contact information autofilling. - Autonomous Task Execution: Completes tasks independently without constant human intervention - Autoresponders: Create and automatically send premade copy in response to customer messages - Basic Reporting: Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. - Behavior Analytics: Track and analyze user behavior within a system or network - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Behavioral Triggering: Initiates campaigns based on real-time user actions - Brand Guidelines: Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines - Branded Templates: Provide customizable, reusable templates to ensure consistent branding across campaigns. - Breadth of Partner Applications: To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. - Build: Allow users to create their own email templates - Building and Personalizing Emails: Create and design emails with an editor; manage templates; personalize dynamically - Bulk SMS: Provides templates for mass mobile messaging campaigns - Bulk WhatsApp Messaging: Enables users to send mass WhatsApp marketing campaigns - Calendaring: Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. - Campaign Analysis: Measures impact and effectiveness of mobile marketing campaigns. - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Chat/Messaging: Communicate using direct chat or messages within the system - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Competitor Monitoring: Track activity of your competitors - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Consent Management: Manage user consent requests and documents - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Ideas: Assists in the ideation process for creating new content, including themes, content types, titles and more - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Marketing: Publish and distribute content to targeted audiences - Conversational Campaign Setup: Enables campaign creation using natural language prompts - Conversational Messaging: Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty - Conversational RCS: Provide two-way messaging, allowing customers to reply and engage in real-time conversations. - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Coupons and Promotions: Sends out coupons and promotions to reward and entice mobile device users. - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - CRM & CDP Integration: Connects with CRM & customer data platforms for unified data access - Cross-Channel Orchestration: Coordinates messaging across email, SMS, & other channels - Cross-system Integration: Works across multiple software systems or databases - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Customize: Enable users to customize the design of the org chart. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboards: An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization's Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance. - Data Import & Export Tools: Ability to input, modify, and extract data from the application in bulk through a structured file. - Data Import/Export: Import and export data to and from software applications - Data Quality Management: Data quality consists of deduplication, cleansing, and appending your marketing database. - Decision Making: Makes informed choices based on available data and objectives - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Dynamic Content Optimization: Refines content continuously based on engagement signals - Dynamic Segmentation: Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). - Email Campaigns: Provides tools such as budgeting and calendaring to orchestrate and execute an email campaign. - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Encryption: Convert data into a code for security - End-to-End Campaign Execution: Builds & launches campaigns without manual workflow configuration - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event & Data Ingestion: Ingests behavioral & transactional data for real-time decisioning - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Marketing and Advertising: Used by marketers and advertisers - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Geofencing: Virtual perimeter for a real-world geographic area - Geotargeting: Geographic location of visitors determines behavior of the software - Goal-Based Campaign Planning: Translates marketing goals into structured campaign strategies automatically - Grammar Check: Check text for proper grammar usage - HTML: Use drag-and-drop HTML editing to create email templates - Integrations: Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) - Integrations - Mobile Marketing: Integrates advertising/campaigns into mobile applications, games, and mobile browsers. - Interaction Tracking: Track interaction history by documenting conversations for contacts - Interactive Messages: Offer interactive text, buttons or suggested replies for customers to enagage with. - Internationalization: Extend compensation configurations around the globe using flexible location profiles, multiple language options, and automatic currency conversion tools within the system. - Issues: Allow for users to identify potential issues that would stop their emails from sending - Journey Mapping: Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. - Journey Optimization: Automates the testing and optimization of customer-facing messaging and campaigns. - Journey Reporting: Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). - Keyword Tracking: Track and monitor a specific set of keywords - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring and Grading: Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. - Link Shortening: Shorten long links into custom or branded links - List Management: Manage contacts across multiple mailing lists - Live Chat: Ability to chat online in real time - Manage Email Deliverability: Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Marketing Lead Database: A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. - Marketing Management: Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - MMS: Sending/receiving messages with multimedia content like images, audio, or video over a cellular network - MMS Marketing: Sends out multimedia via text messages, such as coupons, pictures, and audio - Mobile Access: Access software remotely via mobile devices - Mobile Alerts: Notifications via mobile devices - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Mobile Optimized: Support mobile-optimized emails, online forms, and landing pages. - Mobile Responsive: Creates mobile responsive pages for optimized viewing on mobile devices. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multi-step Planning: Ability to break down and plan multi-step processes - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Natural Language Interaction: Allows users to give natural-language instructions for browser-based tasks. - Natural Language Processing: Process and analyze human language in text or audio form - Notification Editor: An editor that enables users to edit all aspects of notifications. - Notification Scheduling: Schedule when notifications are sent - Omnichannel Outreach: Support outbound and inbound sales processes autonomously while ensuring high-quality lead engagement - Open Rate Tracking: Track the number of open emails, messages, and texts for any campaign - Optimization: Offers the ability to enhance listings with menus, photos, videos, or other rich data - Performance and Reliability: Payment gateway is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the gateway to respond to an action they took. System scales with load. - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Personalized Content Creation: Tailors messaging dynamically to individual user attributes - Personalized Discounts: Calculates and presents customized discounts. - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - Pre-Made: Offer pre-made email templates - Predictive Analytics: Predict future data based on historical data sets - Predictive Audience Segmentation: Creates audience segments using machine learning predictions - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Predictive Recommendations: Uses AI to recommend products, content, offers, or experiences based on customer behavior, preferences, and historical interactions. - Proactive Assistance: Uses webpage, tab, browsing session, or selected text context to generate responses and suggestions - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Program Management: Process of managing several related projects or business activities to achieve organizational goals - Promotional Messages: Able to deploy promotional or other pop-up messages based on user actions. - Promotional RCS: Provide promotional campaigns with direct website or app actions embedded in messages. - Proofing: Offer email proofing capabilities - Proximity Marketing: Collects geo-location data on mobile users to customize relevant campaigns. - Push Notifications: Trigger clickable pop-up messages - Read Receipts: Ability to see if recipient has viewed/opened the message - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Campaign Adaptation: Adjusts campaign execution dynamically based on engagement & performance data - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Recommendation Engine: Suggests relevant metrics, joins, or insights based on context and historical usage patterns - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting: Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - Retarget: Retarget your messages based on previous user engagement. - Revenue Analytics: Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. - Rich Media: Provide rich media such as videos, images, carousels, cards, branded templates, etc. - Rich Notifications: Enhance messages with images, emojis, animated gifs, or videos - ROI Analytics: Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Sandbox / Test Environments: Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Search Marketing: Track visibility and traffic from search engines - Search Tracking and Optimization: Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. - Segmentation: Group leads or contacts based on their specific characteristics - Send-Time Optimization: Determines optimal message delivery times per user - Sending Outbound Emails: Supports the ability to send outbound email campaigns to external recipients. - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Shareable Link: Ability to share email templates via a link to collect feedback on the created emails easily - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - SMS Fallback: Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers. - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - SMS Notifications: Set-up SMS-based notifications and alerts for mobile devices. - Social Campaigns: Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Advertising: Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Social Sharing: Allows businesses to share their videos on social media. - Subscriber Management: Add or remove subscribers from mailing lists - Survey Builder: Create and manage surveys - Survey/Poll Management: Create and administer polls and surveys - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Text and Themes: Allow users to edit text and themes on email templates - Text Editing: Edit text as needed - Text Scheduler: Provides the ability to schedule single or bulk text messages to recipients on a specific date and time - Text-to-Win: Messaging system designed for contests and sweepstakes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Tone Selection: Choose the desired tone for content to be generated - Transactional Messages: Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications - Transactional RCS: Supports transactional alerts such as reminders, confirmations, or notifications. - Transactional SMS: Allows users to establish automated workflows and triggers to deliver transactional text messages - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Trends Reporting: Ability to measure product usage by feature, campaign performance by source, and other trending metrics. - Triggered Emails: Emails triggered by customer activity or behavior. - Triggered Messages: Messages triggered by customer activity or behavior. - Triggered Notifications: Provides the ability to automate notifications based on user behavior - User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users. - Verified Sender: Provide a verified, branded sender profile. - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visual Workflow Management: Create, design, and visually represent processes within the software - Web Analytics: Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. - Web Notifications: Set-up notifications and alerts for web browsers and apps. - Website Analytics: Track and analyze information regarding website visitors - Website Personalization: Customize website features - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - WhatsApp Commerce: Allow customers to browse, discover, research, purchase, and complete payment in real-time - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Capability: Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.6 (168) 4.6 Based on 168 reviews ## Pricing Value for money 4.4 (149) ### Starting price Free trial available Value for money 4.4 (149) 4.4 Based on 149 reviews ## Integrations [ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Google Cloud Storage](https://www.capterra.com/p/253631/Google-Cloud-Storage/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Drupal](https://www.capterra.com/p/119594/Drupal/)[ Domo](https://www.capterra.com/p/119119/Domo/)[ Looker](https://www.capterra.com/p/169053/Looker/)[ Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[ Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (157) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (157) 4.5 Based on 157 reviews ## User reviews Overall rating 4.7 Based on 168 reviews Filter by rating 5(122) 4(42) 3(3) 2(1) 1(0) Mentioned topic Sorted by most recent EW Emily W. Marketing Manager Health, Wellness and Fitness ### "Great product! Easy to use. " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 19, 2026 Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. Pros Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. Cons The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. Alternatives considered [Iterable](https://www.capterra.com/p/143902/Iterable/) Reasons for choosing Braze The UI and sales experience was better. More expensive, but seemed easier to use and for a team of one, that was important to me! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SP Sachin P. Consumer Retention Consumer Services ### "Braze is a great CRM tool that make life mostly easier " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 16, 2025 Overall, having Braze as part of the tech stack where I work has been a net positive. The layout is intuitive, easy to use and well defined. Braze documentation on their website is pretty detailed and helpful, and their dedicated solutions consultants are quite helpful. Overall a useful CRM tool, with good UI/UX and overall good experience, with a few key areas for small improvement Pros Braze does a lot of lifting in terms of trying to have features available to make email automation and triggered emails easier. Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well. Cons There are a few features that, in my opinion, are critical for ease of use and needed everyday for Braze power users that I find would be hugely helpful, but aren't available. Being able to bulk select and drag components around the canvas, or bulk delete, or especially bulk edit would be huge but aren't features that are available. In the essence of fairness, one of the key features that I wanted for a long time, was implemented recently. Being able to select a push notification and have the copy be both iOS/Android inclusive, instead of having separate textboxes for each, was a huge win and timesaver. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AR Angela R. Lifecycle Marketing Food & Beverages ### "Works for Complex Subscription Programs" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 6/10 September 15, 2025 Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff. Pros Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple. Cons I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences Switched from [Iterable](https://www.capterra.com/p/143902/Iterable/) Cost and service with the custom integration for our ecom platform was needed Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CN Courtney N. Customer Service Representative Retail ### "Braze: The Brain Behind Our Customer Journeys" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 12, 2025 Overall, Braze gave us the tools to move faster, target smarter, and communicate more effectively with our users. Once we were fully up and running, it became a core part of our customer engagement stack. I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale. Pros The combination of real‑time / event‑driven capabilities + strong segmentation + cross‑channel messaging — when set up well, you can treat customers very contextually: responding to actions, in the right channel, with relevant content. The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over time. Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping users adopt best practices. Cons Implementation requires technical/data/engineering resources; for non‑technical teams, some of the advanced features (events, integrations, dynamic content, liquid templating) can have a learning curve. Pricing can be high, especially as you scale (more monthly active users, more features/channels). For smaller companies or those with simpler needs, it might be more than is necessary. The UI/complexity increases when your campaigns/journeys are complex. Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious. Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have strict internal standards, things can get messy. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KT Kali T. CRM Marketing Manager Consumer Goods ### "Powerful AND User Friendly! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 September 11, 2025 I have really enjoyed learning to use Braze. I am still newer to the platform so I am excited to unlock all of its potential capabilities in the future. Pros It is more powerful than some other email marketing platforms while still being user friendly. It offers the opportunity for many different messaging types and platform connections. Best of all, it keeps basic data segmenting simple while still allowing for more advanced SQL querying where needed. Cons My biggest complaint so far is not being able to access HTML code in templated emails. You only have the option of ALL HTML or no access to the code to make edits and test. Most other email platforms allow for this access. I also wish there was a bit more documentation or that it was easier to find when looking to solve a current problem. Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Braze was more affordable and easier to use. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MA Marianna A. Customer Success associate Apparel & Fashion ### "Easy of use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 5, 2025 Ive been using braze for 4 years and ive enjoyed the platform. We do have limitations as CS associates but whats accessible is clear and easy to find and manange Pros The convenience of finding all customer information in an organized and clear way. The information is divided into segments that allows each team to find what they need in a very precise way. Cons Even though its a plus, I still feel there are too many segments that could possibly be merged together just to make things easier to access and read. When we need to look up something are plenty of steps to take befoe we can get to that information Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KL Katelyn L. CRM Lead Information Technology and Services ### "Flexible CRM Platform that Scales with Growth" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 5, 2025 Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. Pros Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. Cons The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. Alternatives considered [CleverTap](https://www.capterra.com/p/155737/CleverTap/) [Iterable](https://www.capterra.com/p/143902/Iterable/) Reasons for choosing Braze We chose Braze because it offered the best balance between scalability, flexibility, and ease of integration. Compared to other solutions, Braze’s cross-channel orchestration and real-time segmentation allowed us to deliver personalized campaigns at scale without relying heavily on engineering support. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CA Conner A. CRM Marketing Manager Consumer Electronics ### "Great CRM tool for large businesses" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 September 2, 2025 Over all a great platform and once you learn all the ins and outs there are so many possibilities to reach your customers. Pros Braze is a great CRM that can be tailored to all your CRM needs and all in one place - email, sms, push, in-app messages, etc. Support is also great and very helpful Cons There is a steep learning curve that makes getting use to it difficult. Also, the initial integration can be tricky and if it's not done right then it can lead to a lot of other problems later on. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. LS Lily S. Customer success associate Apparel & Fashion ### "Braze rules " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 29, 2025 I enjoy using braze. This is my first time using it this year and have found it super user friendly and easy to learn/ grow with. Pros User friendly Has all the information I need Easy to search for customers information (codes, engagement and rewards) Cons The customer events section. I feel like it can be a little easier to understand. The engagement tab is a little overwhelming as well. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KM Kara M. Customer Success Associate Retail ### "Obsessed with Braze! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 29, 2025 I've been using Braze for 3 years now and I love it so much! It is so user friendly and one of my favorite systems. Pros I love how clean and sleek braze is! The interface is great for anyone learning how to use these type of systems. Cons The only thing I would change about Braze is the delay in e-mail verification code! Sometimes I have ended up waiting hours. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. 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