# Page 2 | Braze Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Braze the right Email Marketing solution for you? Explore 168 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/155423/Appboy/reviews

---

Braze

4.7 (168)

[View alternatives](https://www.capterra.com/p/155423/Appboy/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 2 - Reviews of Braze

## Showing most helpful reviews

Showing 26-50 of 168 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SP

Sachin P.  
Consumer Retention  
Consumer Services  
Used the software for: 2+ years

### "Braze is a great CRM tool that make life mostly easier "

October 16, 2025

4.0

Overall, having Braze as part of the tech stack where I work has been a net positive. The layout is intuitive, easy to use and well defined. Braze documentation on their website is pretty detailed and helpful, and their dedicated solutions consultants are quite helpful. Overall a useful CRM tool, with good UI/UX and overall good experience, with a few key areas for small improvement

Pros

Braze does a lot of lifting in terms of trying to have features available to make email automation and triggered emails easier. Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well.

Cons

There are a few features that, in my opinion, are critical for ease of use and needed everyday for Braze power users that I find would be hugely helpful, but aren't available. Being able to bulk select and drag components around the canvas, or bulk delete, or especially bulk edit would be huge but aren't features that are available. In the essence of fairness, one of the key features that I wanted for a long time, was implemented recently. Being able to select a push notification and have the copy be both iOS/Android inclusive, instead of having separate textboxes for each, was a huge win and timesaver.

Review Source

KT

Kali T.  
CRM Marketing Manager  
Consumer Goods  
Used the software for: 6-12 months

### "Powerful AND User Friendly! "

September 11, 2025

5.0

I have really enjoyed learning to use Braze. I am still newer to the platform so I am excited to unlock all of its potential capabilities in the future.

Pros

It is more powerful than some other email marketing platforms while still being user friendly. It offers the opportunity for many different messaging types and platform connections. Best of all, it keeps basic data segmenting simple while still allowing for more advanced SQL querying where needed.

Cons

My biggest complaint so far is not being able to access HTML code in templated emails. You only have the option of ALL HTML or no access to the code to make edits and test. Most other email platforms allow for this access. I also wish there was a bit more documentation or that it was easier to find when looking to solve a current problem.

Switched from

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Braze was more affordable and easier to use.

Review Source

CN

Courtney N.  
Customer Service Representative  
Retail  
Used the software for: 1-2 years

### "Braze: The Brain Behind Our Customer Journeys"

September 12, 2025

5.0

Overall, Braze gave us the tools to move faster, target smarter, and communicate more effectively with our users. Once we were fully up and running, it became a core part of our customer engagement stack. I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale.

Pros

The combination of real‑time / event‑driven capabilities + strong segmentation + cross‑channel messaging — when set up well, you can treat customers very contextually: responding to actions, in the right channel, with relevant content. The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over time. Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping users adopt best practices.

Cons

Implementation requires technical/data/engineering resources; for non‑technical teams, some of the advanced features (events, integrations, dynamic content, liquid templating) can have a learning curve. Pricing can be high, especially as you scale (more monthly active users, more features/channels). For smaller companies or those with simpler needs, it might be more than is necessary. The UI/complexity increases when your campaigns/journeys are complex. Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious. Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have strict internal standards, things can get messy.

Review Source

ET

Erika T.  
Senior Product Manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Very satisfied with Braze :) "

May 5, 2025

5.0

Braze has been a fantastic platform for our messaging needs. It’s intuitive & easy to use – building segments & sending messages feels seamless. Exporting key metrics like deliverability, engagement, & conversion data is straightforward, which makes performance tracking simple. The ability to use Liquid for personalization has helped us create more tailored experiences, & the email template builder is both robust & flexible. Their support team stands out as well – always fast, thorough, & genuinely helpful.

Pros

Intuitive platform (sending messages & building segments); easy to export data; Liquid allows for personalized content; email template builder is robust & flexible; support team is excellent – thorough, fast, & helpful

Cons

No native Salesforce integration – this would be useful, but we've made due without it by setting up customer events

Alternatives considered

[Iterable](https://www.capterra.com/p/143902/Iterable/)

Reason for choosing Braze

Braze offered a more competitive price & has the features that were most important to us

Switched from

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

SFMC is incredibly expensive & lack table stakes features which required us to hire a SFMC developer. The platform was not intuitive – you can do the same thing in multiple places, but it isn't clear what the benefit/ difference is; the UI is outdated; there were bugs/ idiosyncrasies you'd never find unless you worked with a contractor or opened a support ticket; support wasn't able to help users; contact storage was horrible

Review Source

CA

Conner A.  
CRM Marketing Manager  
Consumer Electronics  
Used the software for: 2+ years

### "Great CRM tool for large businesses"

September 2, 2025

4.0

Over all a great platform and once you learn all the ins and outs there are so many possibilities to reach your customers.

Pros

Braze is a great CRM that can be tailored to all your CRM needs and all in one place - email, sms, push, in-app messages, etc. Support is also great and very helpful

Cons

There is a steep learning curve that makes getting use to it difficult. Also, the initial integration can be tricky and if it's not done right then it can lead to a lot of other problems later on.

Review Source

SK

Sara K.  
Marketing Operations Manager  
Mental Health Care  
Used the software for: 2+ years

### "Braze Review"

May 19, 2025

5.0

Pros

I love Braze's features and ability to be user friendly. As a Braze user of 3-4 years, I have successfully been able to complete all the trainings that have been helpful. Anytime I have a question, there's documentation that answers it. If not, there is always support available. I love the AI/intelligent features available. I haven't been able to dig into the AI tools completely, but have been using intelligent channel and timing religiously.

Cons

Although I use Braze for a lot of the features, there are still some things that I prefer would be reviewed/updated. For example, after launching a canvas, it is hard to update a few things: conversion events, action paths, experiment paths, etc. I also would like the opportunity to learn 1:1 about some of the new features that Braze launches, like the new report builder.

Review Source

MA

Marianna A.  
Customer Success associate  
Apparel & Fashion  
Used the software for: 2+ years

### "Easy of use"

September 5, 2025

5.0

Ive been using braze for 4 years and ive enjoyed the platform. We do have limitations as CS associates but whats accessible is clear and easy to find and manange

Pros

The convenience of finding all customer information in an organized and clear way. The information is divided into segments that allows each team to find what they need in a very precise way.

Cons

Even though its a plus, I still feel there are too many segments that could possibly be merged together just to make things easier to access and read. When we need to look up something are plenty of steps to take befoe we can get to that information

Review Source

LČ

Luka Č.  
Customer Support Manager  
Consumer Services  
Used the software for: 2+ years

### "Braze review"

July 23, 2025

4.0

Braze is a powerful tool for multi-channel marketing. There’s a bit of a learning curve, but it delivers great value once you get the hang of it.

Pros

I like Braze’s ability to deliver personalized marketing communication across multiple channels, helping us engage customers at the right time with the right message.

Cons

The user interface isn’t the most intuitive, especially for new users. Certain features require a bit of a learning curve and could be more streamlined.

Switched from

[Intercom](https://www.capterra.com/p/134347/Intercom/)

We did not get enough value from the previous product.

Review Source

MK

Meg K.  
CRM Marketing Manager  
Food & Beverages  
Used the software for: 1-2 years

### "I love Braze"

August 20, 2025

5.0

Great! The staff are great, product is amazing, and its great to be using a platform that is so innovative.

Pros

Its innovative, and future thinking. Braze really has the ability to level up our marketing and keep us ahead of the rest.

Cons

Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects.

Switched from

[Adestra](https://www.capterra.com/p/223872/Adestra/)

Adestra was not fit for purpose- it was very manual.

Review Source

KM

Kara M.  
Customer Success Associate  
Retail  
Used the software for: 2+ years

### "Obsessed with Braze! "

August 29, 2025

5.0

I've been using Braze for 3 years now and I love it so much! It is so user friendly and one of my favorite systems.

Pros

I love how clean and sleek braze is! The interface is great for anyone learning how to use these type of systems.

Cons

The only thing I would change about Braze is the delay in e-mail verification code! Sometimes I have ended up waiting hours.

Review Source

PB

Prabir B.  
Marketing Technology Associate Manager  
Publishing  
Used the software for: 6-12 months

### "The best comprehensive CEP for modern marketing need"

June 6, 2025

5.0

Overall experience is very good, especially the AI features which make a lot of work easy and full fill the modern marketing automation need.

Pros

The UI I like the most, and the possibility of integrating different app to Braze trough lots of native connectors.

Cons

Although filter-based Segment creation easy, but I miss SQL based Segmentation which provide more flexibility.

Switched from

[SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/)[Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Sun set of the product, and most of the feature are old.

Review Source

AB

Alex B.  
Digital Marketing Automation Specialist  
Airlines/Aviation  
Used the software for: Less than 6 months

### "Abrazing! This platform makes things a breeze"

May 21, 2025

4.0

Braze has been great to switch to and learning the platform has been pleasurable, it's great to see things on the product road map being implemented and the customer success support is top tier.

Pros

Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building. The liquid is clean and efficient, and AI liquid assistant is helpful. The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality. The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at effectively working through different canvases at a time.

Cons

The learning platform is great however it is hard to navigate and understand what modules are available/make up which courses. I would like to see improvement on the structure of the learning portal as the content itself is great. I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save' it does not in fact save and you lose your work

Switched from

[Oracle Responsys](https://www.capterra.com/p/227045/Oracle-Responsys/)

Increase of functionality, ability to create multi channel and customer focused campaigns

Review Source

BN

Beryl N.  
Sr. Director of Lifecycle  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "This seasoned user can't like without Braze"

June 3, 2025

5.0

I've been using Braze for over a decade. I've also had forays into Klaviyo, Customer.io and others. Braze is always the platform I gravitate back to. Everyone else wishes they were more like Braze.

Pros

The ability to handle complex use cases. The ability to handle virtually anything. If a Marketer can dream it, Braze can make possible. The capabilities are endless.

Cons

Wish I could search for individual customers by first and last name. I have to go into Shopify to look up customers emails to be able to find their profiles in Braze.

Review Source

RG

Ritesh G.  
Channel Specialist - Email  
Publishing  
Used the software for: Less than 6 months

### "Simplify your marketing campaigns with Braze"

July 9, 2025

4.0

Its a very good tool, less complex for basic campaigns, quite user friendly. Loved it to do some basic email campaigns

Pros

Segmentation paths. The way in which we can segment the audience. Cross - Channel campaigns, the way we can automate the campaigns in cross 0-channel platforms

Cons

Bit somewhat complicated when working across multi channel campaigns. Sometimes it becomes difficult to analyse the audience behaviour especially when it comes to cross channel campaigns

Switched from

[SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/)

The entire company switch in from SAP, thus I had to as well

Review Source

CK

Chaitali K.  
Manager - Email Marketing Operations  
Publishing  
Used the software for: Less than 6 months

### "Powerful Cross-Channel Engagement Platform with Great Flexibility"

June 13, 2025

5.0

Overall, my experience with Braze has been highly positive. It’s a robust and versatile customer engagement platform that empowers marketing and CRM teams to deliver personalized, timely, and cross-channel messaging at scale.

Pros

Braze is its strong combination of flexibility and user-centric design. braze’s real-time data streaming and event-based triggers make it easy to act on user behavior instantly, which is crucial for timely, relevant messaging. The integration capabilities with other tools in the ecosystem (e.g., CDPs, analytics platforms, cloud storage) are also seamless and extensive.

Cons

reporting could be more flexible- while standard performance metrics are available, creating custom dashboards or exporting certain types of insights sometimes requires workarounds or external tooling

Switched from

[SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/)

Due to the limitation of that application....

Review Source

DE

Daniel E.  
Group Loyalty Manager  
Hospitality  
Used the software for: 6-12 months

### "Your One-stop Omni-shop."

March 3, 2025

5.0

Braze fits our business needs perfectly, helping grow alongside us and accomodate our varying needs. We can get simple use cases live quickly, as well as plan out large complex journeys. Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate.

Pros

Braze is a perfect blend of out-of-the-box functionality with complete customisability.

Cons

The new drag-and-drop editor for In-App-Messages could be better for customising rendering on different viewports and easily excluding content based on device.

Alternatives considered

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/)

Reason for choosing Braze

More flexibility, better scalability, faster innovation and new features.

Switched from

[Cendyn CRM](https://www.capterra.com/p/237930/Cendyn-CRM/)

Cendyn was extremely slow, email only, very poor.

Review Source

TW

Tyson W.  
Digital Marketing Executive  
Entertainment  
Used the software for: 6-12 months

### "Braze | Six-month user"

March 1, 2025

4.0

So far, so good. It's only been six months and I'm looking forward to new features rolling out and seeing how I can implement them into my marketing campaigns.

Pros

The ability of automation and segmentation compared to their competitors.

Cons

I find it hard to delegate work to more junior colleagues as the interface is a bit more advanced than some people are used to.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Braze

Braze has greater segmentation options while Mailchimp limits customers.

Switched from

[Audience Republic](https://www.capterra.com/p/178338/audience-republic/)

They promised the world and delivered very little – Braze is much more transparent on the features they offer, and are much more cost effective.

Review Source

jL

jon L.  
Lifecycle Marketing Manager  
Education Management  
Used the software for: 2+ years

### "Best lifecycle marketing tool so far"

April 24, 2025

5.0

Braze has been an excellent tool for our team to deliver creative, sometimes complex campaigns quickly and easily. I have worked in other platforms in the past, but would not move away from Braze moving forward.

Pros

I like how I can set up multi-step, multi-channel lifecycle campaigns in one canvas quickly and easily.

Cons

While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime.

Review Source

MC

Michael C.  
Digital Content Manager  
Broadcast Media  
Used the software for: 2+ years

### "Braze is great software for digital professionals looking to schedule content in advance"

April 11, 2025

5.0

Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office. Working at a television station, Braze is a great piece of software because it helps me plan news alerts days ahead of time.

Pros

Braze allows me to schedule push alerts when I am not in the office, particularly on weekends.

Cons

It is not as easy as I would like to be able to cancel or change scheduled alerts on mobile devices.

Review Source

LS

Lindsey S.  
Director of Marketing Operations  
Insurance  
Used the software for: 2+ years

### "Works well for SMS, push, email & in-apps"

January 24, 2025

5.0

We've been with braze for a few years now, and it's met all of our needs.

Pros

The dynamic fields work well for our purposes, and I appreciate that I get full support for SMS, push, email & in-apps.

Cons

There are a few things missing, like a check box to avoid sending on holidays or weekends, that would be nice.

Switched from

[OneSignal](https://www.capterra.com/p/163452/OneSignal/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Needed more robust capabilities and a single place to aggregate.

Review Source

VR

Verified Reviewer  
Innovation Manager  
Media Production  
Used the software for: Less than 6 months

### "Braze canvas journey platform with the flavor of AI"

August 7, 2025

5.0

Overall, its a good experience, but when we are jumping in the canvas journey, it's really impactful and best with the all marketing teams

Pros

Braze is the best MarTech platform, its really a great and valued product when its used in cross cross-functional platform

Cons

Need to have a unique ID for every canvas in Braze, with unique ID's we are getting a good bird-eye view of our landscape

Switched from

[SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/)

because of poor service from the SAP AG.

Review Source

VR

Verified Reviewer  
RESPONSABLE SERVICE CLIENT  
Textiles  
Used the software for: 6-12 months

### "Service client en un clic"

December 23, 2024

5.0

On utilise Braze dans la commerce électronique, Il fournit un traitement des données en temps réel, nous permettant d’envoyer des messages opportuns et pertinents aux utilisateurs en fonction du comportement immédiat, comme l’abandon de panier ou les déclencheurs d’activité.

Pros

Dans la commerce electrinque, il Recible les utilisateurs, envoie des offres personnalisées et des rappels d’abandon de panier.

Cons

les couleurs de l'interface, j'aurai aimé descouleurs plus attractives.

Review Source

BB

Belén B.  
Sr. CRM Manager  
Retail  
Used the software for: 2+ years

### "Top CRM tool in the market"

December 27, 2024

5.0

Pros

I think it's a very flexible tool that allows teams of all sizes and tech capabilities to send communications to their userbase. You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks. Allows a high level of personalization, with programatic set up.

Cons

I think the tool has improved a lot in the last two years, specially when it comes to the Journeys (canvas) and its possibilities, which was the biggest con in the past for me.

Alternatives considered

[CleverTap](https://www.capterra.com/p/155737/CleverTap/)[Iterable](https://www.capterra.com/p/143902/Iterable/)

Reason for choosing Braze

More flexible product and ease of use is the best out of the options.

Review Source

HW

Harshal W.  
Marketing manager  
Publishing  
Used the software for: Less than 6 months

### "User Friendly interface"

June 26, 2025

5.0

It has been good. it looks to be a simple user friendly tool packed with features for customer focus and centricity. It is a good tool for email marketing and multichannel campaigns. Canvas is a nice tool within Braze. very latest and modern platform that can improve marketing performance.

Pros

Customer journey using canvas. unified customer view. Content Cards for in-app messaging and the ability to personalize these cards

Cons

still very much exploring so not sure about all features. However, one con is- it is a bit difficult to learn for someone who has not worked on any such platform before. also, the courses offered are a bit costly for India marketers. learning is difficult

Switched from

[SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/)

Company did it since SMC was discontinuing and wanted a modern system for modern marketing and customer engagement

Review Source

HS

Hugo S.  
Digital Performance and Data Analyst  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Extremely capable and customizable platform."

April 4, 2025

5.0

Very positive. I haven't had the chance to interact with all the features and options, but what I've seen so far has thoroughly impressed me.

Pros

The amount of customization and messaging options, it truly exceeds expectations, I knew Braze was the leading platform, but now I know why.

Cons

The pricing model can be a bit restrictive at time, so there are instances where consessions have to be made about data collection.

Review Source

Similar Products

Featured