# Page 3 | Braze Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Braze the right Email Marketing solution for you? Explore 168 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/155423/Appboy/reviews --- Braze 4.7 (168) [View alternatives](https://www.capterra.com/p/155423/Appboy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Braze ## Showing most helpful reviews Showing 51-75 of 168 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AS Anirudh S. CRM Production Associate E-Learning Used the software for: 6-12 months ### "Good CRM software for someone in marketing" July 11, 2025 4.0 Pros easy of use and very intuitive UI makes it easy for any one to learn the platform and use it. having a marketing tool that enables that is beneficial. Cons maybe would like a few more solutions to dynamic emails that may help me achieve a few things that are currently a bit manual Review Source AM Antonio M. Líder de proyecto Financial Services Used the software for: 1-2 years ### "Excelente herramienta " July 23, 2025 5.0 Realizamos encuestas de satisfacción, campañas de marketing y promociones que nos acercan más a los clientes Pros Gran variedad de opciones para mostrarte a los clientes y poder interactuar con ellos a través de encuestas de satisfacción. Cons Hasta ahora no encuentro algo que me disguste, todo lo que he necesitado para el negocio lo he podido realizar Review Source LS Lauren S. Director, Engagement Strategy E-Learning Used the software for: Less than 6 months ### "Great Transition to Braze" June 23, 2025 4.0 The Braze team was very hands on with getting our team up and running. We have saved so much time on email deployments since moving over from our old ESP. Pros We were able to set up our platform and Braze to share data easily, allowing for seamless automation. Cons I wish there was a way to look at campaign performance at a glance more easily with a simple report tab that displays all deployments and there email stats. Switched from [Campaigner](https://www.capterra.com/p/266291/Campaigner/) We were not able to make our platform and campaigner pass data making every send manual. Review Source DK Demian K. AE Outsourcing/Offshoring Used the software for: 1-2 years ### "Braze feedback" July 9, 2025 5.0 I love Braze. Is the ideal CEP that helps my team to grow. It had a very positive impact on my team's evolution and engagement with the campaigns. Pros I like how easy it is to use and the high-value features the solution provides to marketing teams. The continuous upcoming features the Braze team provides are amazing Cons I do not have comments on this aspect. Braze is the perfect tool for marketing teams. If I have to mention something, it is that I would like the tool to have more integrations. Review Source LS Lily S. Customer success associate Apparel & Fashion Used the software for: 6-12 months ### "Braze rules " August 29, 2025 5.0 I enjoy using braze. This is my first time using it this year and have found it super user friendly and easy to learn/ grow with. Pros User friendly Has all the information I need Easy to search for customers information (codes, engagement and rewards) Cons The customer events section. I feel like it can be a little easier to understand. The engagement tab is a little overwhelming as well. Review Source LH Lauren H. Senior CRM Manager Financial Services Used the software for: 2+ years ### "Easy to use " February 7, 2025 4.0 I've worked with Braze for a few years now and as far as CRM tools go, it is very easy to use to build campaigns, automations and segments. Pros The UI - it is straight forward to use and to build automations. Cons The support documentation - they're not detailed enough. Review Source VR Verified Reviewer Email Marketing Operation Publishing Used the software for: Less than 6 months ### "Review for Braze Platform" June 6, 2025 5.0 Braze is very easy to use and has been very handy for me to manage marketing campaigns. It is a very useful CRM and messaging platform. Pros Braze is easy to use, in that we can create complex customer journeys with personalized experiences across multiple channels. Braze offers helpful support channels and educational materials Cons data export tables difficult to handle, auto-save feature. New drag-and-drop box for emails could be better for easily excluding content based on device. Check box option to avoid sending on holidays or weekends Review Source MO Marta O. CRM Manager Marketing and Advertising Used the software for: 2+ years ### "100% recommend - favorite CRM platform" January 3, 2025 5.0 I've been using Braze for almost 3 years now and I loved how much they developed the product either listening to customer's feedback and updating it with current technologies like AI. Pros its intuitive interface and how easy it is to use different channels on just one platform Cons What I like the least is that sometimes things you can do are limited and need to find workarounds or get in touch with customer support to help achieve what you have in mind. Review Source WM Wesley M. Growth Marketing Financial Services Used the software for: 6-12 months ### "Avaliando a Braze" March 6, 2025 5.0 É muito bom, pois nos ajudou muito nas automatizações, antes nosso sistema era muito defasado Pros A facilidade na criação de canvas e as integrações Cons Ainda não consegui identificar algo realmente significativo Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) A troca foi feita por questões contratuais Review Source RM Raghava M. Business Analyst Information Services Used the software for: 1-2 years ### "Braze review" July 22, 2025 4.0 My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain limitations like the content card size cap can be frustrating. Still, it's a reliable tool for marketing automation. Pros Braze's segmentation capabilities and liquid logic implementation are powerful and intuitive, allowing for highly personalized and dynamic messaging workflows that improve user engagement. Cons The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can hinder campaign flexibility and user experience. Review Source SM Sarah M. Head of Loyalty and Engagement Insurance Used the software for: Less than 6 months ### "Limited experience but looking forward to using all features" July 19, 2025 4.0 Limited experience to date but looking forward to using push and content cards. I love the click to enter functionality for promotions and look forward to more analytics. Pros Drag and drop functionality and the canvas setup. Reporting seems great. Click tracking has allowed us to run click to enter promos easily. Cons Some teething issues with drag and drop modules eg. no holding. Some issues with importing data points that are quite basic to us (navigating email as identifier). Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Not my decision but I believe for features. Review Source KT Kerry T. CRM Data Director Entertainment Used the software for: Less than 6 months ### "Initial Review" March 13, 2025 4.0 Pros Braze has a lot of flexibility in their UI to do custom features in campaigns and canvases. This helps when you have a large organization and local markets who have their own style, look, and feel. Cons The technical integration is hard if you have a complex ecosystem. A lot of open questions. Switched from [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Still in POC - not switched yet - need omnichannel tool Review Source CG César G. Especialista de Growth Financial Services Used the software for: 6-12 months ### "Avaliação da Braze" March 11, 2025 5.0 Pros Achei bem intuitiva e dinamica a plataforma. Cons Acho que poderia ser mais fácil fazer os Canvas. Formato de visualização não é tão bom. Review Source FA Fairus A. Senior Executive Telecommunications Used the software for: 6-12 months ### "A great platform for App comms" January 31, 2025 5.0 The experience has been very pleasant and most of the comms edited were done breezily. Pros Editing comms information on the fly and user-friendly features in uploading images. Cons Extracting reports and searching for the right canvas for the results Review Source MO Maggie O. CRM and Email Marketing Specialist Airlines/Aviation Used the software for: 1-2 years ### "Everyday I Find Something New to Love" November 15, 2024 5.0 Overall, a very positive experience. It's a huge upgrade to what we were using before and it's vastly improved my day to day at work Pros Ease of use, UX design, new features constantly being introduced Cons The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time Switched from [Oracle Marketing](https://www.capterra.com/p/140450/Oracle-Marketing-Cloud/) The features were too limiting and our company is in a high growth period. We needed a product that could keep up Review Source VR Verified Reviewer Email Marketing Publishing Used the software for: Less than 6 months ### "Braze: A Comprehensive Customer Engagement Platform Review" June 6, 2025 5.0 Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities Pros Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys Cons Common issue raised about Braze is the lack of an auto-save feature. This can be particularly frustrating when creating multiple marketing campaigns Review Source VR Verified Reviewer Marketing Manager Research Used the software for: Less than 6 months ### "Great platform for Medium to Big Brand Marketing" May 20, 2025 5.0 My experience was very good. I passed the certification and learned a lot of new things which I was unaware of. Thanks to Braze's easy to navigate features. Pros Incredible features like the canvas, real time segmentation, cross channel support, etc. The platform is very easy to understand and use. The tutorials are great way to learn. Cons A bit costly and high certification fees. There should be a free plan to know how it works for startups. Review Source KL Kirra L. Marketing Director Entertainment Used the software for: Less than 6 months ### "Great platform, would recommend " February 28, 2025 4.0 Great customer success team and easy to use, cutting edge technology Pros Easy to navigate, tech at the forefront of customer engagement, convenient multi-channel platform, great customer support team Cons Reporting capabilities, particularly for canvases. It's also quite costly. Review Source ES Eudoria S. Lifecycle marketing executive Information Technology and Services Used the software for: Less than 6 months ### "My experience with Braze" January 26, 2025 5.0 Pros I love hope user friendly and easy it is to implement personalisation to all our comms Cons Sometimes it’s a bit annoying that I need to save my progress first before seeing the total calculated audience count Review Source KO Kate O. Writer Broadcast Media Used the software for: Less than 6 months ### "Great program!" November 29, 2024 5.0 So far, it has been a great experience once I got used to the system. I understood it fairly quick with some help from co-workers and now I use it efficiently and effectively. Pros I like the ability to monitor my online campaigns and alerts sent out. It's nice to be able to see what worked and what didn't. Cons I found Braze a little difficult to use at first and I didn't totally understand it. Review Source ND Nydia D. Business To Consumer Marketing Food & Beverages Used the software for: Less than 6 months ### "Braze Review CRM" March 7, 2025 5.0 Pros Really easy to use and facilitates reviewing Cons sometimes confusing when there are a lot of publications Review Source Martin M. Project Manager Information Technology and Services Used the software for: 1-2 years ### "Braze For Super Email Marketing Experience" November 18, 2023 5.0 Ever since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging, that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece. Pros Ever since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece. Cons One thing I don't like about Braze is that it doesn't have an auto-save feature. Our team creates more than 20 emails each week, and mistakes can happen. An auto-save feature would be really helpful because it would save our work in case something unexpected happens, like a browser issue. It could save us a lot of time if our work doesn't get lost. Review Source SE Sally E. Director of Marketing Telecommunications Used the software for: Less than 6 months ### "Powerful, data enabled multi channel platform" August 29, 2023 5.0 We are using CRM to retain customers on our wireless service using email and SMS messaging. WE personalize communications based on profile attributes, lifecycle stage, and behaviors to maximize LTV. We're just getting started on the platform but it has just about all the important features I was expecting and then some. Pros Built in AB testing features; easy drag and drop template building with interchangeable content blocks; versatile segment builders; native integrations with data clouds; Journey builder does everything I need; reporting checks the box. Native SDK makes tracking user interactions across touch points (web, app) very easy to implement and maintain. Dynamic content syntax is quite intuitive and user-friendly for non-coders. Cons The cost is something we will need to keep an eye on; I can definitely see how tracking a lot of engagement events in a growing customer base is going to spike costs and possibly exceed our contract. Onboarding happens with a third party vendor, who is not as proactive, knowledgable or committed to our success as they could be. (Had a better experience with onboarding at Iterable both times.) This is Also, when we got started, the ability to clone templates and content blocks between projects was not available but they just launched that new feature. I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable preview, the preview tool that's built in doesn't always show everyone and sometimes it doesn't show anyone at all due to the way it seems to sample from the list. Reason for choosing Braze I've been a happy Iterable user for years now, but when I recently joined a new high-growth company, I evaluated them vs Braze and chose Braze mostly because I was curious about it, and because of the more robust out-of-the-box AB testing features and the template builder. It's just me running CRM so I needed the platform to do heavy lifting with drag and drop template design that looks first-class, easy data integration and without any analytics support. I was also curious about Braze and so far, it measures up to Iterable and does a few things better. Overall, I'd consider them comparable and Iterable might be a better choice for cost reasons for some organizations, if you plan to track boat loads of user interactions in app and on your web site to feed back to your CRM. In our case, the interactions we plan to track are pretty moderate so I felt safe taking the plunge, but we'll see how it pans out as the user base grows and tracking use cases grow with it. OVerall you won't go wrong with either one though, and even with native cloud data integrations, you'll still need support from Data Engineering either way. Review Source Emma B. Senior Director Product Marketing Hospital & Health Care Used the software for: 1-2 years ### " Braze is totally cool" August 21, 2023 5.0 Since using Braze, we've been able to automate our customer communications across a wide variety of previously unavailable channels. We were unable to provide our users with the kind of experience they deserve before introducing Braze's real-time data trigger and personalization of messaging. Pros When compared to similar products and businesses, Braze stands head and shoulders above the rest. Braze has a more robust collection of features and capabilities, and it is always being refined and updated. In addition to providing you with a powerful business tool, the organization provides you with a lot of information on how to utilize it effectively. We were able to get up to speed fast thanks to the assistance of their onboarding staff, and their customer service is excellent. Cons It would be great if you could create campaigns in a test environment and have them sent straight to production. Similarly, I'd prefer an option in which clicking "done" saved an email as a draft without requiring a second click thereafter. Since there is an extra step involved, our designers often fail to save their work. Switched from [Emarsys](https://www.capterra.com/p/250553/Emarsys/)[Bloomreach](https://www.capterra.com/p/173203/Bloomreach/) It's easy to go around Braze because of its various features. It's rarely often that you'll need to switch tools, and when you do, it tends to decrease your productivity. Moreover, I enjoy labeling all the assets, since this improves the overall overview. This eliminates the need for file directories and the time spent looking for a certain file. Review Source RC Robert C. Manager, Martech Engineering Retail Used the software for: 6-12 months ### "Blaze with Braze " October 21, 2023 4.0 Pros Campaign and template is the most important feature. It allow anyone with basic skill to create and maintain campaign. The data integration is another feature which allow seamless migration of data to Braze Cons The current email template management requires more improvement when it comes to switching between html and drag and drop mode. Since we work on this on a daily basis, this is the least like but at the same time most beneficial one as described previously. Reason for choosing Braze Not involve in that phase of the project Switched from [Cheetah Digital](https://www.capterra.com/p/248471/Cheetah-Messaging/) Contract expired. Needed more feature out of the box. Review Source Similar Products Featured