# Braze Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Braze Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/155423/Braze --- # Braze Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Braze ## What is Braze? Braze is a leading customer engagement platform that empowers brands to create meaningful connections through personalised email marketing. With features like real-time data integration, dynamic content personalisation, and automated journey orchestration, Braze enables marketers to deliver relevant messages at the right time and craft targeted campaigns that drive higher engagement and conversion rates. Join top brands like Canva, Grubhub, and Lumos Labs and elevate your email marketing strategy with Braze today! ## What is Braze used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/) Overall rating Based on 168 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 1% Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Braze?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.braze.com/&name=Braze) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Braze 4.7 (168) VS. [4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price Contact vendor Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (168) Ease Of Use 4.6 (3,394) Value For Money 4.4 (149) Value For Money 4.5 (2,975) Customer Service 4.5 (157) Customer Service 4.5 (2,976) ## Braze alternatives [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Highest Rated [4.8 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [View all alternatives](https://www.capterra.com/p/155423/Appboy/alternatives/) ## Who uses Braze? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Reporting/Analytics 4.0 (63) 71.43% of 63 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Mobile Optimization 4.5 (53) 58.49% of 53 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users A/B Testing 4.6 (51) 88.24% of 51 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Multi-Channel Marketing 4.7 (41) 87.80% of 41 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Campaign Management 4.8 (39) 76.92% of 39 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Segmentation 4.8 (34) 70.59% of 34 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics Braze 52 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Set-up notifications and alerts for mobile apps. Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Manage various distribution channels, build relations with channel partners, and track their performance Manage and track all internal and external communication conducted via calls, email, text, or chat Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Initiate interactions with customers by proactively starting conversations or providing informational content Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Set up automated email sequences to streamline outreach and engage leads/contacts Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Geographic location of visitors determines behavior of the software Add, edit, and manipulate HTML code directly Create landing pages or online forms designed to capture new leads and prospects Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Communicate using messages within the system Optimize content to ensure it is easily accessible for mobile users Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Adjust communications based on previous interactions or personal preferences Preview materials before finalizing projects Trigger clickable pop-up messages Analyze and gain insights into data in real-time Receive data and information in real time View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Group leads or contacts based on their specific characteristics Set-up SMS-based notifications and alerts for mobile devices. Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Set-up notifications and alerts for web browsers and apps. What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.6 (168) 4.6 Based on 168 reviews ## Pricing Value for money 4.4 (149) ### Starting price Contact vendor for pricing Free trial available Value for money 4.4 (149) 4.4 Based on 149 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (157) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (157) 4.5 Based on 157 reviews ## User reviews Overall rating 4.7 Based on 168 reviews Filter by rating 5(122) 4(42) 3(3) 2(1) 1(0) Mentioned topic Sorted by most recent EW Emily W. Marketing Manager Health, Wellness and Fitness ### "Great product! Easy to use. " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 19, 2026 Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. Pros Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. Cons The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. Alternatives considered [Iterable](https://www.capterra.com/p/143902/Iterable/) Reasons for choosing Braze The UI and sales experience was better. More expensive, but seemed easier to use and for a team of one, that was important to me! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SP Sachin P. Consumer Retention Consumer Services ### "Braze is a great CRM tool that make life mostly easier " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 16, 2025 Overall, having Braze as part of the tech stack where I work has been a net positive. The layout is intuitive, easy to use and well defined. Braze documentation on their website is pretty detailed and helpful, and their dedicated solutions consultants are quite helpful. Overall a useful CRM tool, with good UI/UX and overall good experience, with a few key areas for small improvement Pros Braze does a lot of lifting in terms of trying to have features available to make email automation and triggered emails easier. Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well. Cons There are a few features that, in my opinion, are critical for ease of use and needed everyday for Braze power users that I find would be hugely helpful, but aren't available. Being able to bulk select and drag components around the canvas, or bulk delete, or especially bulk edit would be huge but aren't features that are available. In the essence of fairness, one of the key features that I wanted for a long time, was implemented recently. Being able to select a push notification and have the copy be both iOS/Android inclusive, instead of having separate textboxes for each, was a huge win and timesaver. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR Angela R. Lifecycle Marketing Food & Beverages ### "Works for Complex Subscription Programs" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 6/10 September 15, 2025 Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff. Pros Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple. Cons I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences Switched from [Iterable](https://www.capterra.com/p/143902/Iterable/) Cost and service with the custom integration for our ecom platform was needed Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CN Courtney N. Customer Service Representative Retail ### "Braze: The Brain Behind Our Customer Journeys" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 12, 2025 Overall, Braze gave us the tools to move faster, target smarter, and communicate more effectively with our users. Once we were fully up and running, it became a core part of our customer engagement stack. I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale. Pros The combination of real‑time / event‑driven capabilities + strong segmentation + cross‑channel messaging — when set up well, you can treat customers very contextually: responding to actions, in the right channel, with relevant content. The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over time. Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping users adopt best practices. Cons Implementation requires technical/data/engineering resources; for non‑technical teams, some of the advanced features (events, integrations, dynamic content, liquid templating) can have a learning curve. Pricing can be high, especially as you scale (more monthly active users, more features/channels). For smaller companies or those with simpler needs, it might be more than is necessary. The UI/complexity increases when your campaigns/journeys are complex. Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious. Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have strict internal standards, things can get messy. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KT Kali T. CRM Marketing Manager Consumer Goods ### "Powerful AND User Friendly! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 September 11, 2025 I have really enjoyed learning to use Braze. I am still newer to the platform so I am excited to unlock all of its potential capabilities in the future. Pros It is more powerful than some other email marketing platforms while still being user friendly. It offers the opportunity for many different messaging types and platform connections. Best of all, it keeps basic data segmenting simple while still allowing for more advanced SQL querying where needed. Cons My biggest complaint so far is not being able to access HTML code in templated emails. You only have the option of ALL HTML or no access to the code to make edits and test. Most other email platforms allow for this access. I also wish there was a bit more documentation or that it was easier to find when looking to solve a current problem. Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Braze was more affordable and easier to use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MA Marianna A. Customer Success associate Apparel & Fashion ### "Easy of use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 5, 2025 Ive been using braze for 4 years and ive enjoyed the platform. We do have limitations as CS associates but whats accessible is clear and easy to find and manange Pros The convenience of finding all customer information in an organized and clear way. The information is divided into segments that allows each team to find what they need in a very precise way. Cons Even though its a plus, I still feel there are too many segments that could possibly be merged together just to make things easier to access and read. When we need to look up something are plenty of steps to take befoe we can get to that information Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KL Katelyn L. CRM Lead Information Technology and Services ### "Flexible CRM Platform that Scales with Growth" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 5, 2025 Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. Pros Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. Cons The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. Alternatives considered [CleverTap](https://www.capterra.com/p/155737/CleverTap/) [Iterable](https://www.capterra.com/p/143902/Iterable/) Reasons for choosing Braze We chose Braze because it offered the best balance between scalability, flexibility, and ease of integration. Compared to other solutions, Braze’s cross-channel orchestration and real-time segmentation allowed us to deliver personalized campaigns at scale without relying heavily on engineering support. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CA Conner A. CRM Marketing Manager Consumer Electronics ### "Great CRM tool for large businesses" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 September 2, 2025 Over all a great platform and once you learn all the ins and outs there are so many possibilities to reach your customers. Pros Braze is a great CRM that can be tailored to all your CRM needs and all in one place - email, sms, push, in-app messages, etc. Support is also great and very helpful Cons There is a steep learning curve that makes getting use to it difficult. Also, the initial integration can be tricky and if it's not done right then it can lead to a lot of other problems later on. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LS Lily S. Customer success associate Apparel & Fashion ### "Braze rules " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 29, 2025 I enjoy using braze. This is my first time using it this year and have found it super user friendly and easy to learn/ grow with. Pros User friendly Has all the information I need Easy to search for customers information (codes, engagement and rewards) Cons The customer events section. I feel like it can be a little easier to understand. The engagement tab is a little overwhelming as well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KM Kara M. Customer Success Associate Retail ### "Obsessed with Braze! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 29, 2025 I've been using Braze for 3 years now and I love it so much! It is so user friendly and one of my favorite systems. Pros I love how clean and sleek braze is! The interface is great for anyone learning how to use these type of systems. Cons The only thing I would change about Braze is the delay in e-mail verification code! Sometimes I have ended up waiting hours. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/155423/Appboy/reviews/) Popular comparisons [Brevo vs Braze](https://www.capterra.com/compare/132996-155423/brevo-vs-Appboy)[Gmail vs Braze](https://www.capterra.com/compare/155423-202338/Appboy-vs-Gmail)[Mailchimp vs Braze](https://www.capterra.com/compare/110228-155423/MailChimp-vs-Appboy)[ActiveCampaign vs Braze](https://www.capterra.com/compare/79367-155423/ActiveCampaign-vs-Appboy)[MailerLite vs Braze](https://www.capterra.com/compare/136603-155423/MailerLite-vs-Appboy)[Constant Contact vs Braze](https://www.capterra.com/compare/31898-155423/Constant-Contact-vs-Appboy)[EmailOctopus vs Braze](https://www.capterra.com/compare/147415-155423/EmailOctopus-vs-Appboy)[Systeme.io vs Braze](https://www.capterra.com/compare/155423-198994/Appboy-vs-Systeme) [HubSpot Marketing Hub vs Braze](https://www.capterra.com/compare/155423-171840/Appboy-vs-HubSpot-Marketing)[Success.ai vs Braze](https://www.capterra.com/compare/155423-10013316/Appboy-vs-Success-ai)[EngageBay CRM vs Braze](https://www.capterra.com/compare/155423-178819/Appboy-vs-EngageBay-Marketing)[Emma by Marigold vs Braze](https://www.capterra.com/compare/75428-155423/Emma-vs-Appboy)[Campaign Monitor by Marigold vs Braze](https://www.capterra.com/compare/76928-155423/Campaign-Monitor-vs-Appboy)[Marketo Engage vs Braze](https://www.capterra.com/compare/75130-155423/Marketo-Lead-Management-vs-Appboy)[Zoho Campaigns vs Braze](https://www.capterra.com/compare/155423-253223/Appboy-vs-Zoho-Campaigns)[Salesforce Marketing Cloud vs Braze](https://www.capterra.com/compare/155423-248536/Appboy-vs-Salesforce-Marketing-Cloud)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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