--- title: "Adguard Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Adguard Software - reviews, pricing plans, popular comparisons to other AntiVirus products and more." source_url: "https://www.capterra.com/p/155595/Adguard/" page_type: "product" language: "en" --- # Adguard Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Adguard ## What is Adguard? Network security solution designed to help businesses of all sizes eliminate intrusive advertisements and protect devices from malware attacks. Adguard enables teams to remove banners, pop-ups, and video promotions, block fraudulent and phishing websites, and secure data from the multitude of trackers and activity analyzers. It allows administrators to hide empty spaces left post ad blocking and speed up page loading process. The platform also restricts children from accessing adult content. ## What is Adguard used for? [Network Security](https://www.capterra.com/network-security-software/)[AntiVirus](https://www.capterra.com/anti-virus-software/) Top alternative Featured Overall rating Based on 56 user reviews Reviews sentiment Positive 96% Neutral 4% Negative 0% Starting price $2.49 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Adguard?[Manage this product listing](https://www.g2.com/products/adguard/claim_requests/new?auto=true) ## Adguard Overview Updated September 2026 AI summary Adguard provides network security for businesses of all sizes, offering features such as firewalls, threat response, VPN, access controls, and secure login. It is deployed across Android, Mac, Windows, iPad, and iPhone, helping organizations control web access, block ads and trackers, and protect against phishing while supporting flexible exception management and browser extension integration. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Adguard 4.6 (56) VS. [4.5 (246)](https://www.capterra.com/p/172277/ManageEngine-Firewall-Analyzer/reviews/) Starting Price $2.49 Flat Rate, Per Month Starting Price $395 Other, One Time Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (56) Ease Of Use 4.5 (4,462) Value For Money 4.6 (43) Value For Money 4.6 (3,353) Customer Service 4.3 (39) Customer Service 4.6 (3,035) ## Adguard alternatives [4.5 (95)](https://www.capterra.com/p/172324/NetFlow-Analyzer/reviews/) Starting price $245.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.5 (294)](https://www.capterra.com/p/172274/Network-Configuration-Manager/reviews/) Starting price $238.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Norton AntiVirus](https://www.capterra.com/p/648/Norton-Security/) [4.4 (4,462)](https://www.capterra.com/p/648/Norton-Security/reviews/) Starting price $59.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/648/Norton-Security/) Highest Rated [NordVPN](https://www.capterra.com/p/166743/NordVPN/) [4.6 (1,395)](https://www.capterra.com/p/166743/NordVPN/reviews/) Starting price $11.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/166743/NordVPN/) [View all alternatives](https://www.capterra.com/p/155595/Adguard/alternatives/) ## FAQs about Adguard Overview ### Which roles and teams benefit most from Adguard? Adguard is most used by IT professionals, engineers, and operations leaders who need stronger browsing security, ad blocking, and control over web traffic. Business owners, executives, and customer-facing teams benefit from fewer distractions and safer online work, while educators, analysts, and creative roles use it to streamline research and daily browsing. Answer based on 55 reviews Overview ### What company size and industries is Adguard built for? Adguard is built mainly for small businesses and frequent internet users, with 81% of reviewers from small companies and Computer Software leading at 12%. It also serves midsize firms at 10% and enterprises at 8%, with notable use in Computer & Network Security and E-Learning at 6% each, primarily for network security. Answer based on 56 reviews Features and Usability ### What are the key features of Adguard? Adguard includes core privacy and security features like website blocking, access controls, secure login protection, and VPN. Reviewers most often discuss its ad blocker for pop-ups and video ads, browser extension support, tracker and phishing protection, parental controls, and custom filter lists for exceptions and site-specific blocking. Answer based on 47 reviews Pricing ### How much does it cost and what fees or limitations are included? Adguard starts at $2.49/month for the Personal plan, billed annually, excluding VAT, with a free trial and lifetime purchase option. The Family plan costs 5.49/month for up to 9 devices. Reviewers call it affordable and cheap, though some say annual pricing feels expensive and the trial is too short. Answer based on 17 reviews Integrations ### Is the Adguard browser extension any good? Adguard gives browser users a simple way to block ads, trackers, and some harmful content without much configuration. Many individuals and small teams like the quick setup, temporary disable option, and custom element blocking, but some find browser support limiting and say the extension offers fewer features than the desktop app. Answer based on 13 reviews Getting Started and Support ### What training and onboarding options does Adguard offer? Adguard provides documentation to support team onboarding and ongoing reference. Documentation offers written guidance for setup, configuration, and feature review, allowing users to consult materials as needed while getting started with the product. Getting Started and Support ### What customer support options does Adguard offer? Adguard provides 24/7 live rep support. Users who mention support describe customer service as helpful and easy to work with, while some say they have not used it much. That suggests support is available around the clock, with generally positive but limited firsthand feedback. Answer based on 2 reviews Security ### How does Adguard handle data security and access control? Adguard protects users by blocking trackers, intercepting outgoing web requests, filtering individual file requests, and letting users block unwanted websites; some reviewers also use its parental controls. Reviewers say it adds a strong privacy layer, but some report overblocking, broken secure logins or site functions, and limited whitelisting flexibility. Answer based on 13 reviews Features and Usability ### How well does Adguard block ads and pop-ups? Adguard blocks most ads, pop-ups, banners, and many video ads across browsers and devices with little setup. Many users like the cleaner pages, faster loading, and custom exceptions, while some mention occasional blank spaces, site breakage, weaker mobile Safari blocking, and higher battery use with DNS filtering. Answer based on 47 reviews ## Features AI summary Based on 3,200 AntiVirus reviews Capterra data shows that buyers of Network Security software rank the following features as their top priorities: - **Firewalls** (**59%** of reviewers rated this feature as critical) - **Threat Response** (**52%**) - **Intrusion Detection System** (**47%**) Adguard includes **Firewalls** and **Threat Response**, covering two of the most important capabilities buyers look for in Network Security software. While the system lacks **Intrusion Detection System**, it does offer **VPN** (**55%**) as an alternative feature that reviewers also rate highly. Together, these features help businesses protect network traffic, respond to security issues faster, and give teams more control over secure access and online activity. Firewalls 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Monitor and control network/web traffic based on predetermined rules, protecting against unauthorized access and threats Threat Response 4.4 (11) 72.73% of 11 reviewers that rated this feature as important or highly important Identifying, analyzing, and mitigating security issues and taking appropriate action to protect systems and data from potential harm VPN 3.8 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Extend virtual private network over public networks to enable protected information exchange Activity Monitoring 4.5 (11) 54.55% of 11 reviewers that rated this feature as important or highly important Track and report on everything that happens within the system or network Access Controls/Permissions 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Define levels of authorization for access to specific files or systems Secure Login At least a username and password is required to access the system Adguard 6 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Monitoring: Track and report on everything that happens within the system or network - Firewalls: Monitor and control network/web traffic based on predetermined rules, protecting against unauthorized access and threats - Secure Login: At least a username and password is required to access the system - Threat Response: Identifying, analyzing, and mitigating security issues and taking appropriate action to protect systems and data from potential harm - VPN: Extend virtual private network over public networks to enable protected information exchange --- Features 4.6 (56) 4.6 Based on 56 reviews ## Pricing Value for money 4.6 (43) Free Trial [View pricing plan details](https://www.capterra.com/p/155595/Adguard/pricing/) Personal $2.49 Flat Rate,Per Month It includes: - Protect All Your Devices - Surf the Web Safely - Up to Any 3 Devices Family $5.49 Flat Rate,Per Month It includes: - Protect All Your Devices - Surf the Web Safely - Up to Any 9 Devices Value for money 4.6 (43) 4.6 Based on 43 reviews ## Support, customer service and training options Customer Service 4.3 (39) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (39) 4.3 Based on 39 reviews ## User reviews Overall rating 4.6 Based on 56 reviews Filter by rating 5(34) 4(20) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Engineer Food & Beverages ### "Good ad blocking tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 January 31, 2025 Pros Adguard is a powerful ad blocking tool that can work for a lot of kind of devices Cons Annual subscription is too expensive per month Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NV Nico V. Owner Entertainment ### "Time- and Life- and Data saver. " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 February 17, 2024 Very satisfying to klick and get what you expected !! Pros AdGuard works hassle free right from installation. Cons AdGuard stop working on PC - probably my tampering with it. Uninstall & reinstall rectified problem! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM Amos M. Junior developer Computer Software ### "Adguard: the real guard" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 September 19, 2023 Pros This app provides you with a seamless web browsing experience by effectively blocking intrusive ads and harmful content. It's a highly efficient tool designed to enhance your overall online navigation by keeping those pesky and frustrating ads at bay Cons In the case of pop-up quashing, this particular tool falls a little short. It's like trying to catch all the Pokémon with just one Poké Ball - not quite up to the task. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ME Maria E. gerente Building Materials ### "um dos software mais uteis que eu usei" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 July 29, 2023 muito boa e um software que foi muito util para min pois assisto muitas coisas e os comercias ficam irritando muito Pros praticidade em 1 lugar outra coisa que e muito importante e que ele não tem muitos bugs e não laga o seu computador Cons não e algo que eu n tenha gostado mais sim algo que eu não usei muito que e o fato do atendimento ao cliente Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SR Shaikat R. CEO Marketing and Advertising ### "Best Ad-Blocker Tool on the Market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 17, 2023 Fantastic ad-blocker tool. Pros I used to use many free ad blockers for Chrome, but I finally upgraded to Adguard, and I am glad that I did. I bought this tool as a lifetime deal and am enjoying the benefits. This tool works like a charm for all platforms Mac, Windows, Android, and iOS. You can disable specific elements on a webpage, and it will remember your filters on your next visit, which is very handy. This is an essential tool for all internet geeks, and I highly recommend it. Cons No complaints about Adguard. It works great. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MF Markus F. Einfacher Angestellter Automotive ### "Toller Werbeblocker!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 14, 2023 Der Gesamtendruck von Adguard ist sehr gut. Die Software schränkt wie ich finde den Surfspaß im Web nicht ein, funktioniert absolut zuverlässig und macht genau das was sie soll Pros Adguard ist für mich eine der besten Anwendungen wenn es darum geht Werbung im Web zu blockieren. So ist es mir mit dieser Software beispielsweise möglich YouTube Videos komplett werbefrei anzuschauen. Außerdem ist in der Kostenpflichtigen Version möglich unerwünschte Webseiten ganz einfach und zuverlässig zu Sperren. Eine Software die so so zuverlässig jegliche Art von nerviger und unerwünschter Werbung blockiert findet man wirklich selten. Auch der eingebaute Tracking Schutz funktioniert sehr gut. Cons Es gibt leider hin und wieder mal eine Webseite wo der Adblocker Werbung durchlässt. Das ist aber die extreme Ausnahme! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EG Emmanouil G. Translator Translation and Localization ### "Really light and does its job" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 June 28, 2022 Great experience, as I use it on all my computers and wouldn't consider changing it. Pros It does exactly what it should do, as it removes efficiently all annoying ads from every website. Cons Stating that AdGuard has any drawbacks would be nitpicking, as it's an easy to use and free alternative which delivers on its promise. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Designer and Marketer Marketing and Advertising ### "An easy way to get rid of annoying ads" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 20, 2022 The tool is great for blocking annoying ads in your browser and apps. It is also helpful for protecting your personal information if you want to browse safely. Pros Adguard has a very user-friendly interface that makes it easy to use and helps to block all types of ads. It works in any browser or app and blocks pop-ups, banners, video ads, and more. Cons The good thing about AdGuard is that it works there is nothing to dislike it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ali L. Server Administrator Information Technology and Services ### "Adguard is a ads blocker " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 June 1, 2022 It's a very good ad blocker, i like to use to use to clean up the pages i browser on my computer form all annoying ads. Pros I have been using adguard as a plugin in my browser and it's magical it cleans up the pages from all the pop up and unnecessary annoying ads that slows down the loading of pages and just keeps following you in every page you browse. Cons It's not open source so it's a little shady because you can't know if it's report home or what it may be sending, Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Director Computer & Network Security ### "The best adblocker in the market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 10, 2022 Pros I think Adguard is still the best adblocker in the market with custom filters. Cons I wish they have the dns server near my location for speed translation of ip. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/155595/Adguard/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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