--- title: "CleverTap Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about CleverTap Software - reviews, pricing plans, popular comparisons to other Push Notifications products and more." source_url: "https://www.capterra.com/p/155737/CleverTap/" page_type: "product" language: "en" --- # CleverTap Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 11, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) CleverTap ## What is CleverTap? CleverTap's push notifications allow you to reach users that are currently not in your app. These messages attract user attention and get them back into your app using personalized, interactive and media-rich push notifications. Drive better engagement, conversions, and retention with CleverTap! Over 10,000 brands, including Gojek, Dominos, and Mercedes-Benz.io trust us to help them retain their users. ## What is CleverTap used for? [Push Notifications](https://www.capterra.com/push-notifications-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 59 user reviews Reviews sentiment Positive 92% Neutral 7% Negative 2% Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## CleverTap alternatives Highest Rated [4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/) Starting price $100.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (273)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.3 (6,996)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/155737/CleverTap/alternatives/) ## FAQs about CleverTap Overview ### What problems does CleverTap solve? CleverTap solves poor campaign targeting, fragmented customer data, and slow manual marketing workflows by combining real-time user analytics, segmentation, and multichannel campaign execution in one platform. Marketing teams, product managers, growth teams, and mobile app teams use it to personalize outreach, improve retention, optimize journeys, and send high-volume notifications reliably. Answer based on 31 reviews Overview ### Which roles and teams benefit most from CleverTap? CleverTap is most used by marketing teams, product managers, and growth leaders who need to segment audiences, automate campaigns, and improve customer retention. Analysts and data teams use it to track behavior and measure performance, while founders and executives rely on insights to guide engagement strategy and lifecycle decisions. Answer based on 58 reviews Overview ### What company size and industries is CleverTap built for? CleverTap is built for B2C brands, with the strongest fit among small businesses at 43% of reviewers and Financial Services at 12%. It also serves enterprise companies at 30% and midsize businesses at 27%, with strong representation in Information Technology and Services and Internet, each at 11%. Answer based on 59 reviews Features and Usability ### What are the key features of CleverTap? CleverTap includes Core features for campaign management, push notifications, customer segmentation, real-time analytics, and user journey mapping. Differentiator features include event-triggered actions, funnel analysis, and multichannel messaging across email, SMS, in-app, and web notifications, supporting targeted engagement, retention tracking, and campaign optimization from one platform. Answer based on 31 reviews Integrations ### Which third-party tools and platforms does CleverTap integrate with? CleverTap connects natively to SendGrid, Twilio, Google Ads, Gmail, Shopify, WooCommerce, Adobe Commerce, Adjust, and Branch. These integrations cover email, SMS and WhatsApp messaging, advertising, ecommerce, attribution, and analytics workflows. Answer based on 11 reviews Getting Started and Support ### What training and onboarding options does CleverTap offer? CleverTap provides in-person training, live online sessions, webinars, and documentation to help teams get started. In-person and live online formats support guided instruction, webinars offer broader training sessions, and documentation gives written reference material for self-paced review and feature lookup. Answer based on 6 reviews Getting Started and Support ### What customer support options does CleverTap offer, and how do users rate the experience? CleverTap offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representatives, and chat. Users often describe support as helpful and responsive, with timely answers and calls during setup. Some reviewers, however, report slow responses, outdated documentation, and occasional gaps in technical understanding that can prolong issue resolution. Answer based on 17 reviews Features and Usability ### How well does CleverTap handle team reporting? CleverTap gives teams useful engagement reports and campaign insights for day-to-day decisions. Marketing, product, and CRM teams value the filtering, tracking, and analytics views, especially for testing ideas without engineering help. Some users find reports hard to locate or interpret, and a few reporting features feel limited by package level. Answer based on 14 reviews Features and Usability ### Is CleverTap easy to use? CleverTap offers an interface that many teams find intuitive for campaigns, funnels, templates, and customer journey work. Marketing teams and smaller businesses often like the clear setup flow and visual tools. Some users still mention a learning curve, confusing labels, slow dashboard performance, and a few workflow issues such as draft saving. Answer based on 13 reviews ## Features AI summary Based on 639 Push Notifications reviews Capterra data shows that buyers of push notifications software rank the following features as their top priorities: - **Campaign Management** (**33%** of reviewers rated this feature as critical) - **Engagement Tracking** (**36%**) - **API** (**47%**) CleverTap supports all three of the features reviewers value most: **Campaign Management**, **Engagement Tracking**, and **API**. Together, these capabilities help businesses plan and run targeted notification campaigns, monitor how users respond across touchpoints, and connect the platform with other systems, allowing teams to improve message timing, refine outreach, and manage customer communication more effectively. Campaign Management 4.6 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Engagement Tracking 4.0 (12) 75.00% of 12 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Event Triggered Actions 5.0 (1) 200.00% of 1 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events A/B Testing 3.3 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Mobile Alerts 4.6 (18) 50.00% of 18 reviewers that rated this feature as important or highly important Notifications via mobile devices Reporting & Statistics 4.1 (16) 62.50% of 16 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns CleverTap 81 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - App Notifications: Set-up notifications and alerts for mobile apps. - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Churn Management: Identify customers at risk of migration and activate strategies to retain them - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Geotargeting: Geographic location of visitors determines behavior of the software - In-App Events Tracking: Track user activities and events within an application. - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Mobile Alerts: Notifications via mobile devices - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Data Sources: Allows users to manage data from a number of sources - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Notification Scheduling: Schedule when notifications are sent - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Push Notifications: Trigger clickable pop-up messages - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Retention Tracking: Measures the retention rate and satisfaction of customers. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - SMS Messaging: Send messages via SMS - SMS Notifications: Set-up SMS-based notifications and alerts for mobile devices. - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Web Notifications: Set-up notifications and alerts for web browsers and apps. - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.5 (59) 4.5 Based on 59 reviews ## Pricing Value for money 4.1 (49) Value for money 4.1 (49) 4.1 Based on 49 reviews ## Integrations [ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ SendGrid](https://www.capterra.com/p/204113/SendGrid/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (54) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (54) 4.4 Based on 54 reviews ## User reviews Overall rating 4.4 Based on 59 reviews Filter by rating 5(33) 4(21) 3(4) 2(0) 1(1) Mentioned topic Sorted by most recent AN Anonymous User Tech Lead Computer Software ### "Best Customer Engagement Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 12, 2026 Best Customer Engagement platfrom for product. handling notification, marketing campaign handling , Native Display handling Pros \- I loved segmentation section in clevertap - I used for mobile applications, integration with BE. & mobile is too easy - Promoting using inapp notification & push notification is quite easy - Text Messaging chat - Marketing campaign handling - User Behaviour Analysis Cons \- I loved everything in clevertap, i am the user from last 5 years , clevertap helps me alot in custom behaviour analysis Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Alex T. User Acquisition Analyst Computer Games ### "Very happy switching over to CleverTap" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2026 I use CleverTap for data analysis, engaging with our customers, and improving our product experience. Pros CleverTap has so much functionality, I especially like the ease of use of journeys where you can set up automated systems for engaging with your customers. Cons I don't have anything negative to say about CleverTap, they have been much better than the previous solution we were using. Switched from [Swrve](https://www.capterra.com/p/149080/Swrve/) After a demo of CleverTap it was clear that it had way more functionality and ease of use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MG Moran G. Mobile Marketing Lead Consumer Services ### "A perfect guarantee to enhance engagement and customer loyalty" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 11, 2024 CleverTap has contributed greatly to making a positive transformation in our marketing campaigns, enabling us to maintain the momentum of engagement with customers and enhance their loyalty continuously. Pros CleverTap I love all its features, its analytics to track user behavior in real time are more than amazing, it always produces visualizations that help gain customer loyalty. I love CleverTap's ready-made templates that always make starting campaigns smoother. I like the ease of setting up custom advertising messages and integrating them with push notifications, which contributes significantly to achieving precise and double targeting. Cons CleverTap's simplicity of the interface and the smoothness of all the setup steps makes the small negatives disappear. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SA Sara A. Social Media Manager Food & Beverages ### "It enables us to find the right path to deliver campaigns to customers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 26, 2024 With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we create with it are designed and sent in line with the correct communication channels used by the targeted customers. Pros CleverTap is considered the best campaign design tool because of its easy-to-edit templates that make it quick to formulate and launch targeted campaigns across different communication channels. I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently. CleverTap provides the visualization tools needed to manage customer relationship continuity, as the retargeting function within a specific time frame contributes to enabling us to get customers’ attention, and capture important data full of details that we need. Cons No negatives, but I like the enhancement of CleverTap’s ability to direct across social media and capture more data. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KO Kim O. Owner Apparel & Fashion ### "THIS COMPANY SCAMED ME" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 5, 2024 This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people. Pros I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this. Cons I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer \[sensitive content hidden\] should be held responsible as well as the customer service girl \[sensitive content hidden\]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Anirban S. Senior Manager - Marketing Education Management ### "The perfect communications platform for all our marketing needs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 8, 2024 With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns. Pros The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports. Cons The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SP Shreyas P. Manager Analytics Internet ### "Clevertap is a Good Omni Channel Marketing Tool ! " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 16, 2023 Pros The response from the Clevertap team is excellent. The tool itself is extremely intuitive with loads of above par features and options. The interface is very easy to use and helps in setting up a campaigns Cons The campaign reports are marked in CSV format via email. They should have a mobile app as well we more interactive Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User QA Manager Financial Services ### "One stop solution for all marketing needs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 15, 2022 Pros Good software helps in sending SMS Push Email and customer based messages to customers based on the set campaigns Cons The UI is bit complex and it is hard to located the required reports sometime Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AB Akshata B. Mobile application developer Information Technology and Services ### "Great tool for tracking user activity and real-time user database" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 August 26, 2022 Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great. Pros User tracking, campaign management, notifications,user activity tracking, Cons 1.Fcm token of some user are missing. 2. Not supported for web applications. Alternatives considered [Firebase](https://www.capterra.com/p/160941/Firebase/) Reasons for choosing CleverTap It's provide greater features as compared to firebase Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Team Lead Marketing and Advertising ### "Good All In One Marketing Automation Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 10, 2022 Pros CleverTap is really good Engaging and Retaining Users with Smart Marketing Automation. A very good alternative to the big ones in the sector. Cons Its analytical part is good, but I think it should be broader. Switched from [Blueshift by BlueConic](https://www.capterra.com/p/180176/BlueShift/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/155737/CleverTap/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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