# CleverTap Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about CleverTap Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more.

Source: https://www.capterra.com/p/155737/CleverTap/pricing

---

# 

 CleverTap Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

CleverTap

## What is CleverTap?

CleverTap is the modern, integrated, Retention Cloud that empowers digital consumer brands increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified, deep data layer, AI/ML powered insights & automation. Powered by TesseractDB (TM), the world’s first purpose-built database for user engagement & retention, CleverTap delivers incredible performance, and lightning-fast processing.

## What is CleverTap used for?

[Push Notifications](https://www.capterra.com/push-notifications-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)

Overall rating

Based on 59 user reviews

Reviews sentiment

Positive

92%

Neutral

7%

Negative

2%

Starting price

Free trial  
available

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## CleverTap alternatives

Highest Rated

[4.5 (1,131)](https://www.capterra.com/p/134347/Intercom/reviews/)

Starting price

$39.00

Per User, Per Month

[4.4 (245)](https://www.capterra.com/p/145848/Ez-Texting/reviews/)

Starting price

$25.00

Per User, Per Month

[4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

[4.5 (54)](https://www.capterra.com/p/151231/Xtremepush/reviews/)

Starting price

$250.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/155737/CleverTap/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Mobile Alerts

4.6 (18)

50.00% of 18 reviewers that rated this feature as important or highly important

Notifications via mobile devices

Reporting & Statistics

4.1 (16)

62.50% of 16 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Alerts/Notifications

3.9 (15)

40.00% of 15 reviewers that rated this feature as important or highly important

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Engagement Tracking

4.0 (12)

75.00% of 12 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

Marketing Automation

4.5 (11)

63.64% of 11 reviewers that rated this feature as important or highly important

Automate workflows and trigger campaigns based on customer actions

Customer Database

3.6 (10)

70.00% of 10 reviewers that rated this feature as important or highly important

A collection of customer information such as contact details, demographics, previous interactions, etc.

CleverTap 79 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Set-up notifications and alerts for mobile apps.

Automatically create schedules based on business needs or employee availability and qualifications

Track visitors'/audience's responses across web pages and other optimized content

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Track the performance of marketing campaigns across multiple channels.

Manage various distribution channels, build relations with channel partners, and track their performance

Identify customers at risk of migration and activate strategies to retain them

Analytics that breaks the data in a data set into related groups/categories.

Manage and track all internal and external communication conducted via calls, email, text, or chat

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A report showing what actions customers perform

A collection of customer information such as contact details, demographics, previous interactions, etc.

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Access previous interactions or concerns to maintain customer relationships

Visualize and analyze customer experience across all touchpoints and channels

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Method of analysis that visualizes the series of events that lead towards a defined goal.

Geographic location of visitors determines behavior of the software

Track user activities and events within an application.

Create landing pages or online forms designed to capture new leads and prospects

Engage with a lead throughout the sales process by actively providing information

Automate workflows and trigger campaigns based on customer actions

Access software remotely via mobile devices

Notifications via mobile devices

Manage multiple campaigns in one system

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Allows users to manage data from a number of sources

Create many versions of emails, forms, or actions and gauge which is most effective

Schedule when notifications are sent

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Predict future data based on historical data sets

Trigger clickable pop-up messages

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Measures the retention rate and satisfaction of customers.

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Group leads or contacts based on their specific characteristics

Send messages via SMS

Set-up SMS-based notifications and alerts for mobile devices.

Manage campaigns and track engagement for marketing efforts across social media channels

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Set-up notifications and alerts for web browsers and apps.

Track and analyze information regarding website visitors

Monitor activity of individuals who visit your website using cookies

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.5 (59)

4.5

Based on 59 reviews

## Pricing

Value for money

4.1 (49)

### Starting price

Free trial  
available

Value for money

4.1 (49)

4.1

Based on 49 reviews

## Integrations

[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[

SendGrid](https://www.capterra.com/p/204113/SendGrid/)[

Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[

Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (54)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (54)

4.4

Based on 54 reviews

## User reviews

Overall rating

4.4

Based on 59 reviews

Filter by rating

5(33)

4(21)

3(4)

2(0)

1(1)

Mentioned topic

Sorted by most recent

AU

Anonymous User

Tech Lead

Computer Software

### "Best Customer Engagement Platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 12, 2026

Best Customer Engagement platfrom for product. handling notification, marketing campaign handling , Native Display handling

Pros

\- I loved segmentation section in clevertap - I used for mobile applications, integration with BE. & mobile is too easy - Promoting using inapp notification & push notification is quite easy - Text Messaging chat - Marketing campaign handling - User Behaviour Analysis

Cons

\- I loved everything in clevertap, i am the user from last 5 years , clevertap helps me alot in custom behaviour analysis

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AT

Alex T.

User Acquisition Analyst

Computer Games

### "Very happy switching over to CleverTap"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 5, 2026

I use CleverTap for data analysis, engaging with our customers, and improving our product experience.

Pros

CleverTap has so much functionality, I especially like the ease of use of journeys where you can set up automated systems for engaging with your customers.

Cons

I don't have anything negative to say about CleverTap, they have been much better than the previous solution we were using.

Switched from

[Swrve](https://www.capterra.com/p/149080/Swrve/)

After a demo of CleverTap it was clear that it had way more functionality and ease of use.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MG

Moran G.

Mobile Marketing Lead

Consumer Services

### "A perfect guarantee to enhance engagement and customer loyalty"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 11, 2024

CleverTap has contributed greatly to making a positive transformation in our marketing campaigns, enabling us to maintain the momentum of engagement with customers and enhance their loyalty continuously.

Pros

CleverTap I love all its features, its analytics to track user behavior in real time are more than amazing, it always produces visualizations that help gain customer loyalty. I love CleverTap's ready-made templates that always make starting campaigns smoother. I like the ease of setting up custom advertising messages and integrating them with push notifications, which contributes significantly to achieving precise and double targeting.

Cons

CleverTap's simplicity of the interface and the smoothness of all the setup steps makes the small negatives disappear.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SA

Sara A.

Social Media Manager

Food & Beverages

### "It enables us to find the right path to deliver campaigns to customers"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 26, 2024

With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we create with it are designed and sent in line with the correct communication channels used by the targeted customers.

Pros

CleverTap is considered the best campaign design tool because of its easy-to-edit templates that make it quick to formulate and launch targeted campaigns across different communication channels. I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently. CleverTap provides the visualization tools needed to manage customer relationship continuity, as the retargeting function within a specific time frame contributes to enabling us to get customers’ attention, and capture important data full of details that we need.

Cons

No negatives, but I like the enhancement of CleverTap’s ability to direct across social media and capture more data.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KO

Kim O.

Owner

Apparel & Fashion

### "THIS COMPANY SCAMED ME"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

May 5, 2024

This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people.

Pros

I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this.

Cons

I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer \[sensitive content hidden\] should be held responsible as well as the customer service girl \[sensitive content hidden\]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Anirban S.

Senior Manager - Marketing

Education Management

### "The perfect communications platform for all our marketing needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

January 8, 2024

With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.

Pros

The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.

Cons

The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SP

Shreyas P.

Manager Analytics

Internet

### "Clevertap is a Good Omni Channel Marketing Tool ! "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

October 16, 2023

Pros

The response from the Clevertap team is excellent. The tool itself is extremely intuitive with loads of above par features and options. The interface is very easy to use and helps in setting up a campaigns

Cons

The campaign reports are marked in CSV format via email. They should have a mobile app as well we more interactive

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

QA Manager

Financial Services

### "One stop solution for all marketing needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 15, 2022

Pros

Good software helps in sending SMS Push Email and customer based messages to customers based on the set campaigns

Cons

The UI is bit complex and it is hard to located the required reports sometime

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AB

Akshata B.

Mobile application developer

Information Technology and Services

### "Great tool for tracking user activity and real-time user database"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

August 26, 2022

Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

Pros

User tracking, campaign management, notifications,user activity tracking,

Cons

1.Fcm token of some user are missing. 2. Not supported for web applications.

Alternatives considered

[Firebase](https://www.capterra.com/p/160941/Firebase/)

Reasons for choosing CleverTap

It's provide greater features as compared to firebase

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Team Lead

Marketing and Advertising

### "Good All In One Marketing Automation Platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 10, 2022

Pros

CleverTap is really good Engaging and Retaining Users with Smart Marketing Automation. A very good alternative to the big ones in the sector.

Cons

Its analytical part is good, but I think it should be broader.

Switched from

[Blueshift](https://www.capterra.com/p/180176/BlueShift/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/155737/CleverTap/reviews/)

Popular comparisons

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[Salesforce Marketing Cloud vs CleverTap](https://www.capterra.com/compare/155737-248536/CleverTap-vs-Salesforce-Marketing-Cloud) 

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