# Page 2 | CleverTap Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is CleverTap the right Campaign Management solution for you? Explore 59 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/155737/CleverTap/reviews --- CleverTap 4.4 (59) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of CleverTap ## Showing most helpful reviews Showing 26-50 of 59 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Shakti S. Product and Usage Analytics Entertainment Used the software for: 2+ years ### "Power Infra and Realtime Engagement" September 11, 2017 5.0 Pros I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases. Cons Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources. Review Source VR Verified Reviewer Software Engineer 2 Information Technology and Services Used the software for: 2+ years ### "Terrific product: Analytics 👉 Re-iterate 👉 Deliver 🔁 " July 28, 2022 4.0 Pros A goto tool for measuring/performing the day to day statistics/analysis for Dev, PMs, Engg Leaders to plan/re-iterate the next set of items to done gracefully. Impact could be easily visualised from the very first day itself. Moreover, campaign management/optimization is fairly good, enabling better targeting, leading the better conversion. Cons Though it serves the purpose pretty well, documentation could be enhanced, beta Doc UI is good initiative. Expecting things to be more fast and furious 😅 (being greedy). Review Source Nitya K. Email Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "CleverTap- Best in class Retention and Engagement automation tool " June 8, 2022 4.0 Pros In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience. CleverTap help us to identify the point where Users are abandoned. It help us to analyze this and create user journey to get them back on our platform. Cons The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure. Review Source VR Verified Reviewer Vice President - Growth Internet Used the software for: 2+ years ### "A powerful and comprehensive platform for user engagement" October 8, 2018 5.0 Pros Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price. Cons It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool. Review Source VR Verified Reviewer Campaign Associate Health, Wellness and Fitness Used the software for: 1-2 years ### "In-App marketing sorted with CleverTap" August 5, 2022 5.0 Pros The best part is the bundle of features and personalization experience when it comes to push notifications. Cons To dislike is that the few features are missing like editing of text in bold aur different scripts and styles Review Source LG Lee G. Digital Marketing Manager Financial Services Used the software for: 1-2 years ### "CleverTap Review" July 28, 2022 5.0 I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn. Pros The customer support and customer managers that are assigned are top notch! The ticketing system within the platform is extremely valuable when I need a question answered in a timely manner. Cons The user guides can sometimes be very difficult to follow. I am a huge component of live action help. I need to see the software being used in real time to understand all of the features of CleverTap. Review Source SG Shitij G. Data Engineer Consumer Goods Used the software for: 2+ years ### "Clevertap review" August 2, 2022 4.0 Pros Mobilee analytics is pretty good. They support parquet format and campaign management is also easy. Engagement is super helpful Cons UI is not intuitive. API is limited. Documentation is very outdated. Very few integrations. No real time export of data Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Review Source VR Verified Reviewer QA Manager Financial Services Used the software for: 6-12 months ### "One stop solution for all marketing needs" November 15, 2022 5.0 Pros Good software helps in sending SMS Push Email and customer based messages to customers based on the set campaigns Cons The UI is bit complex and it is hard to located the required reports sometime Review Source SK Sunl K. SDE III Information Technology and Services Used the software for: 2+ years ### "Very easy to integrate and use" August 2, 2022 4.0 Pros Push notification campaigns and their targeting Cons Pricing is slightly on the higher side when scale of events is very huge. Switched from [Firebase](https://www.capterra.com/p/160941/Firebase/) Ease of use. Review Source NR Nikhil R. developer Computer Software Used the software for: 6-12 months ### "To successfully get the most effective and productive Business Intelligence Software for your work." January 14, 2018 3.0 The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand, you should be equipped to make an informed buying decision that you won't regret.Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns. Pros Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails. Cons The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation. Review Source SB Sagar B. Sr. Executive Content Writer Supermarkets Used the software for: 2+ years ### "Excellent Solution for E-Marketing " August 8, 2022 4.0 Pros Easy to use and making work easier. Customer support is also very good. Cons If we want to send single push notification on several times, we need to schedule it manually. Single click option is not available for the same. Review Source Krsna G. Business Development & Customer Success Manager Financial Services Used the software for: 2+ years ### "El corazón de cualquier App =)" April 12, 2022 5.0 Nos gusta porque podemos entender donde se nos esta quedando parado cada usuario y nos ayuda para realizar el onboarding correcto Pros Clevertap te ayuda a entender a tu usuario B2B, puedes ver que esta pasando en tu app! Cons Que los funnels solamente pueden darte accesso a 8 etapas Reason for choosing CleverTap porque es una plataforma donde tambien puedes crear journeys tener data y generar campañas de onboarding Review Source AA Amit A. Product Manager Consumer Goods Used the software for: 1-2 years ### "Awesome product with value for money!" February 4, 2022 5.0 The overall experience has been good. I would rate 8/10 with multiple scopes of improvements. Pros Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement. Cons User logs via CleverTap events are not present much like Mixapanel. A bit costlier as compared to other players in the same market. UI can be made much more intuitive. Reason for choosing CleverTap One of the oldest players in the market; hence more reliable and trustworthy when comes to data. Review Source VR Verified Reviewer Team Lead Marketing and Advertising Used the software for: Less than 6 months ### "Good All In One Marketing Automation Platform" August 10, 2022 5.0 Pros CleverTap is really good Engaging and Retaining Users with Smart Marketing Automation. A very good alternative to the big ones in the sector. Cons Its analytical part is good, but I think it should be broader. Review Source Manish V. D. AGM - Marketing (CRM) Entertainment Used the software for: 2+ years ### "Real Time Magic" June 28, 2017 4.0 Pros Gets the data real time. Ideal for marketers to use the tool because of it's incredibly simple UI. Easy to analyze data on the GO. Up to date with best web & mobile targeting inventories Cons Responsiveness to 3rd party API structures and calls. User profile speed of updation has been solved now Review Source Marla B. Head Of Operations Consumer Goods Used the software for: 1-2 years ### "Simple, easy & actually useful analytics" August 19, 2017 5.0 Pros So user friendly my kids could probably figure it out! We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle. Their team is amazing too. We often have big ideas and big asks, but they don't even balk, they listen and they react! Review Source SS Sadgi S. Business Analyst Information Services Used the software for: 1-2 years ### "Good product" July 29, 2022 4.0 Pros I liked that campaign segmentation and analytics becomes easy to execute using Clevertap. Cons Sometimes the platform is super slow and does not load at all out of working hours. Review Source VR Verified Reviewer Used the software for: 6-12 months ### "Complete and accessible tracking & analytics solution. Fantastic customer support." September 19, 2017 4.0 Pros Overall the product is well designed, easy to understand and works well. The technical documentation is thorough. The pricing is reasonable. The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist. Cons Although apps can do much within the free package, some fairly basic features do require payment, such as being able to get the list of users who performed a specific action. Not having access to such features within the free package has made testing and reporting more difficult. Review Source MM Madhawan M. Product manager Aviation & Aerospace Used the software for: 2+ years ### "Great " August 5, 2022 4.0 Pros Easy integration and customer support. Lot of tools Cons Tech specs csn be improved and documentation csn be bettee Review Source AD Avinash D. Product Analyst Health, Wellness and Fitness Used the software for: 1-2 years ### "All in one solution for an App Based Startup " July 28, 2022 3.0 Pros 1\. Versatility of Features - there are a lot of things which can be done from a single platform - right from measuring success of a feature to launching a campaign Cons 1\. Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard. 2. Dashboard is not customisable Review Source TG Todd G. CTO/Founder Financial Services Used the software for: 2+ years ### "Good Value" August 2, 2022 5.0 Pros CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong. Cons It's got a bit of a learning curve. Sometimes the web dashboard it a bit slow and clunky. Alternatives considered [Leanplum](https://www.capterra.com/p/155165/Leanplum/)[Airship](https://www.capterra.com/p/163460/Web-Notify/)[OneSignal](https://www.capterra.com/p/163452/OneSignal/)[Iterable](https://www.capterra.com/p/143902/Iterable/) Review Source AS Anant S. Assistant Product Manager Media Production Used the software for: 6-12 months ### "Product Review" July 28, 2022 4.0 Pros Customer Engagement and targetted notifications are 2 very powerful uses of this service. Notifications based on different user journeys is very useful for different apps. Cons Clevertap Api for its use cases should be more exhaustive so that most of the things can be automated and jobs can be set without manual efforts Review Source Aman P. Product & Growth Lead E-Learning Used the software for: 2+ years ### "Simplifies marketing communication across user journey!" July 21, 2021 4.0 Pros 1\. User action based communication campaigns 2. Audience connections with FB & Google ad accounts 3. User journey funnels Cons High investment on initial setup (though it's just a one time effort) Review Source SS Sulaiman S. VP DIgital Marketing Entertainment Used the software for: Less than 6 months ### "Out of its expensive subscription,Clevertap is a must-have tool" July 29, 2022 4.0 I can't say more for now because I still in the learning phase Pros \-Customize the features the way you want it -Learn the customer journey Cons \-Very expensive -Their online trainers are from India, but no offense, their dialects are hard to understand Reason for choosing CleverTap Better features Review Source DB Dasser B. Software Engineer Computer Software Used the software for: Less than 6 months ### "A great software especially for tracking user activity, and taking decisions based on statistics." June 4, 2022 5.0 It's a great experience, a lot of times CleverTap tracking was a great reference in taking critical decisions. Pros It's easy to integrate, has a clean and user-friendly dashboard and tons of other features that are really useful. Cons The website sometimes is laggy and does not respond especially when multitasking while looking into user activity. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.