# Magnolia Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Magnolia Software - reviews, pricing plans, popular comparisons to other Content Management products and more.

Source: https://www.capterra.com/p/155763/Magnolia

---

# 

 Magnolia Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Magnolia

## What is Magnolia?

Magnolia is web content management software for organizations that want to manage all their content in one place and serve it to any device, channel, or screen. Built-in connectors for eCommerce, CRM, marketing automation, analytics, and site optimization tools make Magnolia your central hub for all things digital experience.

## What is Magnolia used for?

[Content Management](https://www.capterra.com/content-management-software/)[Headless CMS](https://www.capterra.com/headless-cms-platform-software/)[Java CMS](https://www.capterra.com/java-cms-software/)

Top alternative

Featured

Overall rating

Based on 23 user reviews

Reviews sentiment

Positive

96%

Neutral

4%

Negative

0%

Starting price

$6000

Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Magnolia?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.magnolia-cms.com&name=Magnolia)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Magnolia

4.7 (23)

VS.

[4.3 (144)](https://www.capterra.com/p/142300/Adobe-Experience-Manager/reviews/)

Starting Price

$6000

Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (23)

Ease Of Use

3.9 (142)

Value For Money

4.7 (22)

Value For Money

3.9 (109)

Customer Service

4.6 (22)

Customer Service

4.1 (109)

## Magnolia alternatives

[4.5 (52)](https://www.capterra.com/p/168433/Kontent/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.4 (48)](https://www.capterra.com/p/88191/Agility-CMS/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[dotCMS](https://www.capterra.com/p/139924/dotCMS/)

[4.2 (39)](https://www.capterra.com/p/139924/dotCMS/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/139924/dotCMS/)

Highest Rated

[Bloomreach](https://www.capterra.com/p/173203/Bloomreach/)

[4.8 (56)](https://www.capterra.com/p/173203/Bloomreach/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/173203/Bloomreach/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Access Controls/Permissions

5.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Define levels of authorization for access to specific files or systems

Archiving & Retention

5.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Collaboration Tools

5.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Provides a channel for team members to share media files, communicate, and work together

Document Classification

5.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Assign categories, labels, tags, or attributes to documents for organization, search and storage

Full Text Search

5.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Search for specific words or phrases within a document or database

Version Control

5.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Track revisions and updates made to files and navigate between different versions

Magnolia 75 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Tools for the systematic analysis of various types of data or statistics

Application programming interface that allows for integration with other systems/databases

Manage the process of evaluating documents or requests submitted for approval

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Manage assets throughout their lifecycle to optimize profit

Supports audio files

A record of all activities within the system, including user access, changes made, etc.

The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Organize and group data or items based on various criteria

Provides a channel for team members to share media files, communicate, and work together

Configure existing workflows to meet your organization's needs

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Facilitates online authoring and publishing of the content

Add customized logos and colors to align with company branding

Customize contracts and forms to collect specific information

Pre-designed layouts that can be customized to match preferences and requirements

Separate front and back end platforms to make coding changes without affecting user experience

Manage digital assets

Assign categories, labels, tags, or attributes to documents for organization, search and storage

Store, manage, and track all electronic documents in a centralized location

Review and analyze existing information across documents

Store and organize documents in a centralized system

Assemble applications and processes by dragging over and arranging pre-built components

Digital forms that are shared and accessed online

Tracks metrics that provide insight into how a user interacts with any interface or product

Create, save, and store files

Find & retrieve relevant data or documents

For the intention to be used by developers

For the intention to be used by marketing teams

Store, manage and track all forms in a centralized location

Search for specific words or phrases within a document or database

Use AI to generate content in the form of text, images, videos, etc.

Edit, touch up, and convert images for publishing

Compile and organize data into specific metrics

Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info.

Allow the audience to interact or engage with the content

Runs stored procedures and queries in Java programming language

Collect and maintain structured information that describes data or content

Access software remotely via mobile devices

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

Preview materials before finalizing projects

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Input different types of content and edit text formats, fonts, font sizes, and colors

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Plan availability and assign specific time slots for tasks and resources

Search and filter data across systems to locate required information by entering keywords or certain criteria

Securely stores data to prevent data loss or breaches

Optimize and manage the search engine optimization efforts for a website or digital content

Allow users to access multiple services after entering their login credentials once

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, manage and track all task activities and progression

Create, save, and re-purpose templates for emails, forms, etc.

Edit text as needed

Addition of necessary external data, applications, tools, or features

Set up connections to third-party platforms to improve business processes

Extra layer of security that requires not only a password and username but also something specific to that user

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Track revisions and updates made to files and navigate between different versions

Supports various video file formats

Program to edit text files that renders the content in accordance with embedded markup code such as HTML

Web form that allows users to enter data that is sent and processed for different reasons

Track and analyze information regarding website visitors

Built-in website builder or integration with third-party site

Create, design and manage workflows for repetitive tasks

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.7 (23)

4.7

Based on 23 reviews

## Pricing

Value for money

4.7 (22)

Free Trial

Free Version

DX Cloud

$6,000

Per Month

DX Core

$3,500

Per Month

Value for money

4.7 (22)

4.7

Based on 22 reviews

## Integrations

[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

IntelliJ IDEA](https://www.capterra.com/p/136010/IntelliJ-IDEA/)[

Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)[

Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[

Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[

Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.6 (22)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (22)

4.6

Based on 22 reviews

## User reviews

Overall rating

4.7

Based on 23 reviews

Filter by rating

5(17)

4(5)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MS

Matteo S.

Ecommerce Specialist

Apparel & Fashion

### "Tool di CMS affidabile."

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

July 7, 2023

Esperienza positiva sicuramente, ma con qualche ma, soprattutto nella riorganizzazione dei contenuti.

Pros

Mi piace molto l'interfaccia, che all'inizio può sembrare dispersiva e difficile da capire, ma che poi diventa facilmente fruibile. E' facile poter caricare le immagini e contenuti multimediali nella sezione "Media" ed è facilissimo poter cambiare il merchandising del proprio ecommerce nella sezione "Pages".Inoltre, si integra bene con altri strumenti come Hybris, il che lo rende un software affidabile e conosciuto.

Cons

Non ho apprezzato il fatto che durante l'aggiornamento del catalogo del proprio sito, per trascinare un contenuto dal basso verso le prime righe, ci si impiega troppo tempo. Allo stesso modo si può trascinare solo un contenuto alla volta e se si hanno tanti prodotti da aggiornare, il tutto può diventare macchinoso e lento.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LV

Le Vin C.

Director, Head of Marketing & Communications

Information Technology and Services

### "Few issues over the years"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

July 23, 2021

Pros

As someone who had used other CMS before, Magnolia is very easy to grasp and use. over the past 6 years, there have been almost no occasions where we needed the helpline - we always solved the problems internally.

Cons

Our website is coded such that use beyond standard settings requires a developer to create new templates or adjust settings.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Julien M.

Marketing Manager

Computer Software

### "Fluide, facile et efficace - parfait pour un Website Content Manager"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 1, 2021

Pros

Le logiciel offre de nombreuses fonctionnalités et est très intuitif. Pour créer de nouvelles pages, de nouveaux components et les éditer ensuite, tout est très facile (aussi facile qu'avec des programmes de type Elementor) et user-friendly, tout en apportant plus de possibilités qu'avec les programmes plus "basiques". Il est possible d'intégrer des programmes externes très facilement pour faire communiquer le CMS avec les autres softwares que l'on utilise déjà (CRM, eShop, etc.) J'ai été sur Magnolia 2 ans, quasi quotidiennement en tant qu'utilisateur.

Cons

Seule la version Enterprise offre l'ensemble des features, donc pas fait pour les plus petites PMEs avec un budget Digital limité, cependant une version Community est disponible.

Reasons for choosing Magnolia

Facilité d'utilisation, user-friendliness, leur expérience en "CMS" et la possibilité de plugger des programmes additionnels pour avoir une 'fully integrated Digital Experience Platform".

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RB

Ricardo B.

Senior Content Manager

Internet

### "Magnolia CMS provides a great digital experience"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 15, 2021

Magnolia CRM was a great complement on our current content management infrstructure. Thanks to its highly modular structure we could implement it with ease.

Pros

Magnolia has an extremely modular structure that enabled it to be integrated to our current business management infrastructure. Magnolia helps us to deliver our central content any end user distribution channel.

Cons

Magnolia is really an extemely huge CRM that requires a considerable amount of time and efford to have an expertise on all features of the platform.

Switched from

[SmartTouch ECM](https://www.capterra.com/p/129382/Ascend-ECM/)

Magnolia CRM was a better option in terms of ease of integration to our existing business management infrastructure.

Alternatives considered

[SmartTouch ECM](https://www.capterra.com/p/129382/Ascend-ECM/)

Reasons for choosing Magnolia

Magnolia CRM had more modular structure and this was the key point that effected our decision.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MT

May T.

Delivery Director

Information Technology and Services

### "One of the most flexible WCM platforms out there!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 16, 2020

Pros

From end users onboarding to platform enablement, Magnolia is proven to be one of the front runner. Our team loves the extensibility of the platform. Definitely one of the most well rounded WCM out there from features to pricing.

Cons

Desired features: More robust translation workflow / connector, A/B/N Testing (in roadmap already)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TD

Tom D.

Client Director

Computer Software

### "Powerful and easy to use DXP"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 14, 2020

Pros

Very easy to use from an admin perspective. Non-technical resources can easily pick up admin functionality. Built in workflows are very impressive. Perfect enterprise DXP that both marketing and IT will love to use.

Cons

At this point I have no negative issues with Magnolia. Very happy with platform.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JA

Joaquin A.

Software engineer

Information Technology and Services

### "Clean and high performance open source CMS"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 14, 2020

I met Magnolia because I was required for a company to evaluate it. I started from the commercial website of Magnolia and it was enough to create the POC and deploy the product in a few time.

Pros

From the point of view of a software engineer what I like more is the architecture and design of the product - it is simple and brilliant - and also the cleanliness of the code and the usage of design principles and recommendations for Java developing. The above pros allows Magnolia to be robust, reliable and at the same time dynamic and flexible because it is really easy to customize and adapt the product to the requirements of the installation. As standard java product it is really easy to deploy it in any IT infrastructure: cloud, cluster of dockers, on premise etc. Another feature I like is headless that allows you to integrate Magnolia with other services to consume and expose contents from/to other services or systems. As a user, Magnolia is simple to use and easy to learn - it remembers me the "Kiss" principle - and full of features that helps content editors.

Cons

The community of Magnolia is active but It is small, there is a lot of help and docs from official community but non-official or partners are not so involved.

Alternatives considered

[Liferay DXP](https://www.capterra.com/p/196561/Liferay-DXP/)

Reasons for choosing Magnolia

Main reason was that it is Open source and easy to customize. The usage of java as programming language was also important. The modular design of magnolia allowed to integrate Magnolia better inside the infrastructure. Headless skills. Magnolia had better performance than alternative products.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

NP

Nathan P.

Front End Developer

Marketing and Advertising

### "Simple Yet Powerful"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

June 9, 2020

It's an exceptional platform to swiftly build out templates that offer a wide range of flexibility to the content managers and endusers alike.

Pros

Wonderful CMS to develop on. Ease of development lets me focus on empowering content managers to deliver amazing end results.

Cons

Admin can feel a bit clunky at times. Especially in version 6 and later.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SJ

Stanley J.

Technology Lead

Information Technology and Services

### "Magnolia - Our Next Generation Content Management System"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

June 9, 2020

Pros

Ability to combine content management, digital marketing and ecommerce onto a single platform was a really good feature. The Visual SPA editor , was really user friendly for non-technical content authors, who had got back their ability to author digital experiences in the new era of web development tools and frameworks. Evolution of the product to evolve itself into a headless platform that can be hosted both on premise and on cloud made it easy to be placed on the new DXL (Digital Experience Layer) platform that we are building for one of our clients. Upgrades to latest editions 6.X were also seamless without any major hurdles. Modular architecture made it easy for us to build a new ecommerce connector at fast pace. Light module based development was a real boon , when it came to setting up feature teams comprising of FrontEnd and Java based BackEnd developers.

Cons

We would like the product to become for more cloud friendly and looking forward to see support for GraphQL based apis .

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LW

Leigh W.

Managing Director

Internet

### "Why Magnolia"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

June 8, 2020

Running an Agency Magnolia stands out because of the ease of use, empowerment and speed of development, 3 things which are important in ensuring client deliveries and retaining customers.

Pros

When evaluating CMS's it is important to consider the end user needs, the people that will be using it on a day to day basis. Whilst having all of the Enterprise features Magnolia wins on ease of use, logically laid out the user interface empowers content editors, and authors to get on with telling stories and day to day marketing/merchandising of the website whether Ecommerce or B2B. Add to ease of use features like campaign management and personalisation along with open integration and tools then the platform becomes very powerful.

Cons

Like most Enterprise CMS platforms there is a lot of functionality under the bonnet and it requires expertise to ensure that the approach taken for a particular part of a site development is the right one, but once selected provides a firm foundation to build upon.

Alternatives considered

[Content Hub](https://www.capterra.com/p/183936/Content-Management-Hub/)

Reasons for choosing Magnolia

ease of use, speed of implementation, openness

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/202228/Magnolia/reviews/)

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