--- title: "AYTM Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about AYTM Software - reviews, pricing plans, popular comparisons to other Survey products and more." source_url: "https://www.capterra.com/p/155820/Market-Research-Software/" page_type: "product" language: "en" --- # AYTM Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) AYTM ## What is AYTM? aytm’s full-integrated agile consumer insights platform lets you connect with verified audiences, run and analyze automated research tests, and tap into consumer voice earlier and more often. It includes: A predictive sample engine to find and segment audiences with ultimate precision from a pool of over 100 million global respondents A survey authoring tool that puts teams on the same page to design, edit, and collaborate on simple and sophisticated studies An insights dashboard that delivers real-time results—allowing you to explore and analyze in the platform, as well as easily share your findings with stakeholders But aytm is more than just a tech provider—we’re also a strategic partner that offers flexible, consultative services, thought partnership, and tech enablement for research initiatives at any stage and on any scale. So whether you’re looking to pilot new initiatives or develop programmatic research that unlocks new skills—we’re prepared to walk the path with you. ## What is AYTM used for? [Market Research](https://www.capterra.com/market-research-software/)[Survey](https://www.capterra.com/survey-software/) Top alternative Featured Overall rating Based on 4 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for AYTM?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://aytm.com/&name=AYTM) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### AYTM 4.8 (4) VS. [4.8 (525)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (4) Ease Of Use 4.9 (525) Value For Money 4.8 (4) Value For Money 4.8 (464) Customer Service 4.5 (4) Customer Service 4.7 (453) ## AYTM alternatives [4.6 (2,325)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (453)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Make Opinion](https://www.capterra.com/p/10006801/Make-Opinion/) [4.8 (65)](https://www.capterra.com/p/10006801/Make-Opinion/reviews/) Starting price $1.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10006801/Make-Opinion/) [Typeform](https://www.capterra.com/p/137289/Typeform/) [4.7 (974)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/137289/Typeform/) ## FAQs about AYTM Overview ### What company size and specific industries is AYTM built for? AYTM is designed for both large enterprises and startups, including Fortune 100 companies, agencies, and investment firms. It also serves organizations in entertainment, retail, automotive, telecom, and consumer brands, making it a fit for a broad range of commercial sectors and company sizes. Features and Usability ### What are the key features of AYTM? AYTM offers survey builder tools with drag & drop design, customizable templates, customizable questions, question library, skip logic, question branching, and question piping. It also includes multi-channel distribution, mobile survey support, panel management, response quotas, real-time analytics, benchmarking, data analysis tools, and visual analytics. Getting Started and Support ### What training and onboarding options does AYTM offer? AYTM provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided setup, webinars cover scheduled instruction, documentation offers written reference material, and videos provide self-paced viewing for feature learning and review. Getting Started and Support ### What customer support options does AYTM offer? AYTM provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Support details are presented through these channels, giving users multiple ways to seek help and find answers. ## Features AI summary Based on 10,572 Survey reviews Capterra data shows that buyers of survey software rank the following features as their top priorities: - **Customizable Questions** (**54%** of reviewers rated this feature as critical) - **Survey Builder** (**53%**) - **Reporting/Analytics** (**45%**) AYTM supports all three features reviewers value most: **Customizable Questions**, **Survey Builder**, and **Reporting/Analytics**. Together, these capabilities help businesses create tailored surveys, build and launch them efficiently, and review results clearly, allowing teams to collect more relevant feedback and make better-informed decisions. API Application programming interface that allows for integration with other systems/databases Benchmarking Compare key metrics for the business against prominent players in the industry Customer Segmentation Process of dividing customers into groups based on common characteristics Customizable Branding Add customized logos and colors to align with company branding Customizable Questions Tailored or customizable questions for more targeted and relevant data collection Customizable Reports Alter the layout and content of reports AYTM 34 features ### All Features - API: Application programming interface that allows for integration with other systems/databases - Benchmarking: Compare key metrics for the business against prominent players in the industry - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Mobile Survey: Distribute a survey via mobile devices - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Language: Manage and support multiple languages - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Panel Management: Conduct and manage panel discussions for the purpose of market research - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Randomization: Randomize the displayed order of questions and answer options - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Quotas: Limit the number of participants with certain characteristics you want to complete the survey - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Skip Logic: Skip over or route respondents to different questions based on their previous answers - Statistical Analysis: Apply statistical/mathematical models to sets of data - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Survey Sample Management: Manage sample of audience for conducting market research surveys - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.5 (4) 4.5 Based on 4 reviews ## Pricing Value for money 4.8 (4) ### Starting price Free trial available Value for money 4.8 (4) 4.8 Based on 4 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (4) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (4) 4.5 Based on 4 reviews ## User reviews Overall rating 4.8 Based on 4 reviews Filter by rating 5(3) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Francisco B. retail sales Information Technology and Services ### "organize your data in one place-" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 23, 2019 I like to use it because I can get updated information, send surveys to a select group of people and be able to export that data to analyze them later and make transcendent decisions for the company, it has a very simple interface and its customer service team is very well prepared Pros It is an excellent resource that I have been using for a while in my work. I love it because it allows me to be able to send surveys to my clients and to know their opinion first hand and to know their comments and suggestions, it is very easy to use and practical for anyone. Cons I really do not find anything negative, it is a good application, worthy of being shared and recommended to other people and companies that wish to implement it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JH Julian H. Senior Account Director Marketing and Advertising ### "Best Tool for Quick, Accurate Research" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 July 17, 2019 Pros 1) How easy it is to use the dashboard and survey building tools 2) The AYTM staff are always around to answer questions, turnaround targeting capabilities quickly, and they clearly love their customers 3) The dashboard creates reports that can go directly to clients; very little re-formatting needed Cons Since the platform is DIY, AYTM staff don't review the survey parameters in detail before a survey is launched. So make sure you check your settings before you launch the survey. If you don't, and the survey targets the wrong demographic, it's too late to change anything or get your money back. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TM Tiffany M. Chief Mingle Officer Events Services ### "AYTM makes market research easy and actionable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 17, 2019 Using Market Research Software has helped us make better business decisions in a rapidly changing event industry. Typical full-service research firms were too expensive for us to use and the time it took to get access to the data made the information no longer relevant. Pros Our company uses AYTM in self-service mode. We send out customer surveys post events to track insights & trends in our industry. The speed in which we can field our surveys and gain access to actionable data helps us in making better business decisions for our target customers. Cons I don't have any negative comments regarding the AYTM team or the platform. The client services team is extremely helpful when I get stumped and need support with the software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MM Matt M. Research Strategist ### "Great value and instant estimates for an easy to use platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 September 15, 2017 Pros It is great that you can get instant estimates for your panel surveys by using their dashboard. The costs are very reasonable and the software has all the options you could want. My preferred tool. Cons Still up and coming, so perhaps not as many panel options or software customization options as other providers. Still great. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.