# Zoho CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zoho CRM the right CRM solution for you? Explore 6971 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/155928/Keap/reviews --- Zoho CRM 4.3 (6971) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 6th, 2026 # Reviews of Zoho CRM Ease of use 4.2 Customer Service 4.1 ## Pros and Cons in Reviews Ben W Project AnalystLogistics and Supply Chain, 51 - 200 employeesUsed the software for: 1-2 years. “Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team.“ March 4, 2026 Joseph T CEOProfessional Training & Coaching, 11 - 50 employeesUsed the software for: 6-12 months. “During that time, Zoho repeatedly threatened service suspension despite being unable to provide a functioning invoice or payment method. When a usable invoice and payment link were finally provided late on a Friday afternoon, Zoho suspended our services less than 48 hours later for “non-payment,” without prior notice that immediate payment was required and without allowing any reasonable payment window (e.g., net 7).“ February 11, 2026 Harshul S Senior. Technical Support Specialist for Network OperationsInformation Technology and Services, 10,001+ employeesUsed the software for: More than 2 years. “It helps me keep track of leads, follow‑ups and tasks without losing things in emails. Once everything is set up properly it runs smooth and fits into my daily workflow.“ April 15, 2026 Kritik K CeoComputer & Network Security, 51 - 200 employeesUsed the software for: 1-2 years. “Zoho CRM's biggest drawbacks are its steep learning curve due to a cluttered interface and inconsistent customer support response times for non-premium users.“ February 23, 2026 Ben W Project AnalystLogistics and Supply Chain, 51 - 200 employeesUsed the software for: 1-2 years. “Zoho CRM is a solid product with a helpful support team and a strong product roadmap, Zoho CRM is a strong choice for any small business looking to manage their sales activity.“ March 4, 2026 Willem G Commercial managerHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 6-12 months. “I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm“ January 21, 2026 AS Alan S IT Project ManagerComputer Games, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “It’s highly customizable — you can easily customize modules, fields, layouts, workflows, and dashboards to match business processes.“ September 3, 2025 AS AJ S CIO - Chief Information OfficerE-Learning, 11 - 50 employeesUsed the software for: More than 2 years. “Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a particular business case.“ October 14, 2025 ## Showing most helpful reviews Showing 1-25 of 6971 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ron F. Owner Financial Services Used the software for: 2+ years ### "One of the best CRMs out there" July 30, 2025 5.0 I had used Zoho in the past, and so it was a very easy decision with my newest venture. It fits my needs perfectly and does an incredible job of helping me manage my business and sell. Pros The amount of functionality retained in the mobile app is amazing. It is by far the most useful mobile app out of the many CRMs I have tried. Also the product is extremely customizable - I find it to be a perfect fit for my business and my sales process. Cons There weren't many things I didn't like about Zoho. There is a substantial learning curve, due to the depth of customization and features available. Alternatives considered [Capsule](https://www.capterra.com/p/124041/Capsule/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing Zoho CRM The mobile app was important for me, and Zoho vastly outperforms the others Review Source VR Verified Reviewer Product manager Automotive Used the software for: 1-2 years ### "Good CRM, better with the whole Zoho Suite" October 28, 2025 4.0 More than 2 years using it as main CRM, for managing accounts in Spain, Portugal and Italy. Connected with the rest of the Zoho ecosystem, specially with Projects, Sprints, Books and Analytics. Pros CRM management with plenty of features, customizations and all you can expect from a modern CRM. It's biggest advantage? If you use the whole Zoho Suite, everything is connected and you can improve your company A LOT. Among that, it's a good CRM. Cons As all Zoho apps, configuration it's a little bit complicated, permissions are sometimes ultra complex to understand, and some adjustments need to be done by the OWNER of the installation, which is only ONE account and can do some administrative things. Another con is definitely support, which honestly it's not the best. Switched from [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Zoho Suite was implanted in the company (and also price). Review Source MS Mallory S. Clinical Operations Manager Hospital & Health Care Used the software for: 2+ years ### "Great platform for contact information organization" March 17, 2026 4.0 I use Zoho's CRM to locate client information to either help with decision making processes or in order to reach out to our clients or communicate within our team. Pros I like the various features within to help keep the team organized and easily locate our client's information. I also like the customization to help our company organize our client's important details better. Cons I do not always love the lay out, sometimes it is not super intuitive, especially if you are not in it on a daily basis. Review Source AS AJ S. CIO - Chief Information Officer E-Learning Used the software for: 2+ years ### "Save your money, not your time." October 14, 2025 3.0 70/100. Why? This overall user experience is from an Indian business perspective where the business requires A LOT of in-CRM customisation in order to derive value from the CRM. The business is a leader in the India's education research and digital distribution space and has a team of 30 people working on the system. This includes Sales, Support, Operations, Accounts and Admin. Zoho CRM was the clear alternative to Salesforce in our specific business case because it offered a cost-friendly alternative, and a supposedly easy on-boarding and critical business metrics tracking process. We used it initially only for the Sales Team, then gradually, over 3 years, rolled it out for the Sales Support team as well as the Accounts Team to get a 360 degree view of the business. The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin. It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking to customise the system to your specific business needs - all the best. It's going to take a really long time depending on your specific use case. An overview : Zoho has all the modules that SalesForce has...at 1/3rd the cost. Great. : It does 90% of the CRM job really well. And then collapses completely when it comes to business critical details that will actually deliver a bang for your buck. : you need a Zoho partner and about 2 years of development work if you want to really customise the solution for your particular line of business : it's out of the box for a very small spectrum of businesses : if you're moving from Tally to Zoho Books, you are looking at a one year development cycle - not counting the hours you'll spend trying to convince the Accounts Team to use the system. It's not an easy sell to the Accounts Team or integration process from a Tally to Zoho Books viewpoint. : the AI element is present but totally useless and gives zero insight into business critical elements. So, from a future-proofing standpoint, you'll save a lot of money vis-a-vis a Salesforce type of CRM, but invest a lot of time in customisations, development and in-house training to get critical business insights from the system. That's why - 70/100. Zoho now needs to up the ante - and fast. It's bare bones from an AI perspective and just about usable from a small business perspective. Everything else - be prepared for a hard slog. Pros Value for Money, Easy to start, Easy to Navigate, Easy to set up business metrics, Low learning curve for experienced CRM users, Good API services Cons : Terrible mobile experience, no value add to the business : Terrible AI - does absolutely nothing in terms of added business value, : Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a particular business case. : Zoho Support promises a lot, delivers next to nothing. : Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective. Alternatives considered [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Zoho CRM costs and ease of use for our particular business case Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Cost, analytics, ease of tracking core business metrics Review Source VR Verified Reviewer VP, Business Development Insurance Used the software for: 6-12 months ### "Strong CRM to support a growing company!" January 16, 2026 4.0 Does what we need it to do, super easy to onboard any new team members, and I haven't had to use customer support! While the team at Zoho is likely awesome, especially given the product quality, I've been sufficiently satisfied since joining! Pros I love that there is a free version for us to use while we are at a stage of growth where we are evolving from spreadsheets (free, but messy) and to a real platform that can support us! Cons I wish I could load update information fields for contacts or accounts as I am uploading. Legit the only challenge I've run into thus far in using this platform. I've used several other CRMs in my career and Zoho is the most intuitive. Alternatives considered [Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Zoho CRM The flexibility to align with our industry-specific field configuration (without the headache of setting this up in SFDC or HubSpot) Review Source VR Verified Reviewer Founder Owner Education Management Used the software for: 2+ years ### "Zoho - trying to lead" November 10, 2025 3.0 I like its templates and ability to contact people using email and DMS. It got lot of fragmented like alerts, real messages messed up or buried in unwanted zero value automated alerts. Pros It’s a tool that Keeps all my leads in one place and helps me run a campaign. It is integrated with my website and Ring central my phone system. Cons Its tasks are never in sync with Leads. These should not be so fragmented. Tasks should be marked on the page as Leads. Switched from [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/) It came with my new company. I didn’t have a choice. Review Source VR Verified Reviewer Commercial manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Great crm for sales" January 21, 2026 5.0 Its good . fast responses on oisdues.simple guidance when u get stuck..system works well even on free tiers Pros Great customer support for onboarding.its easy to import data.itcreally is easy on your phone. The systems tag features are great Cons I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Cost wasbreally hectic and mot what wr expect Review Source MB Mark B. CEO Insurance Used the software for: I used a free trial ### "Zoho Crm a really good low priced alternative." September 19, 2025 5.0 Pros Zoho CRM seems like a really good Value for Money, with good Customer Support, based in India. This software is pretty intuitive and Ease of Use is good. It's a great tool for Sales and Marketing and Email Management. Cons The look and feel with Pipedrive is more polished than the Zoho Crm but I'm also being charged a lot each month for a lot of features I don't really use. Alternatives considered [Insightly](https://www.capterra.com/p/130671/Insightly/)[monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Zoho CRM Zoho CRM seems like a good lower budget alternative I'm still considering. Review Source PS Peter S. Director Telecommunications Used the software for: 1-2 years ### "Zoho CRM a great start for SMEs" February 16, 2026 5.0 Simple to learn and use but takes time to set up if you need something more than the default settings Pros When bundled in Zoho One it provide a lot of features for one low price. Includes social posts, sales IQ, signing and campaigns. Cons Not keen on having to visit separate window for each module. can be tricky to set up relationships and add new fields. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Zoho CRM Zoho was lower cost and provided more features Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Zoho included other features and was lower cost Review Source Kendall S. CSO Health, Wellness and Fitness Used the software for: Less than 6 months ### "Zoho could be for you" July 23, 2025 5.0 IT kinda hard to setup for small business and small team. But it still better than most tech companies Pros I like the fact the team at Zoho will do their best to help you worth your issues with any of their products . Lot of different products to help grow and support your business. Cons you will touch base with many different reps and mangers. No dedicated team members. Wish some things was easier to setup. Maybe some type of ai can help with the speed of the setup. Pricing can be high depending on the filed or industry your business is in. Zoho health needs better explanations Switched from [Capsule](https://www.capterra.com/p/124041/Capsule/) Zoho CRM has more features and easier to deploy Review Source PB Prasad B. Web Developer Information Technology and Services Used the software for: 6-12 months ### "Affordable and best CRM for startups" March 9, 2025 5.0 Zoho CRM is the best and most affordable CRM with the required customization. We can customize our CRM as we want. Pros Zoho CRM is a more user-friendly and affordable CRM. Zoho provides many more free features which are helpful to startup organization. Cons Zoho's Customer support is limited while integrating third-party apps with CRM Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Zoho has more free features and it is more user-friendly than HubSpot. Review Source AS Antonella S. Co Founder Consumer Services Used the software for: 1-2 years ### "Great for small businesses" January 14, 2025 5.0 The experience is perfect. I woulddefinetely recommend to use zoho. If your business is just starting or have few employees you should try it. And if you are growing fast is great too because the commercial plan is affordable. Pros It has a free plan where you can start working without paying. This is very useful for small businesses. Easy to constomize and up to 3 users freely. The documentation to understand how it works is very complete. The customer service is very good and fast. Cons The free version, of course, is limited in the configuration. But still works OK for a small business. Alternatives considered [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) Reason for choosing Zoho CRM The documentation available online to understand how to customize it Review Source RM Remco M. ADMIN Management Consulting Used the software for: 6-12 months ### "Zoho CRM: Not the best but also not the worst" March 11, 2025 3.0 Zoho CRM is good as a CRM system, only when you really want to max out the possiblities, you need developers to make sure you can reach what you want on automated processes. Pros The possibility of customizing it if you have developers in place. Cons Zoho Deluge makes you quite limited if you dont have much coding experience. Workflows are also not working the way I am used to with Salesforce or HubSpot Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Job change plus personal preference made me decide to move Review Source BS Bruce S. NATIONAL SALES MANAGER Mechanical or Industrial Engineering Used the software for: 6-12 months ### "Customize your sales and workflow." April 18, 2025 4.0 We are getting there customizing to our business model. I hope to someday have the smoothest possible flow without interruptions as there are so many situations to consider. Pros Custom Sales management that can be applied to non tech sector business Cons It feels like it is in it's early stages and customizations are limited in some aspects. Switched from [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Spreadsheets are NOT cool for CRM and teams working. Review Source MK Megan K. Senior Marketing Manager Information Technology and Services Used the software for: 2+ years ### "Great if you want to build completely from scratch " March 14, 2025 3.0 I came from HubSpot so maybe I have been spoilt but I’ve found the transition to Zoho difficult and cumbersome - it doesn’t have the built in basic functionality that HubSpot has and I’ve felt many hours have been wasted on the platform trying to make it do the things HubSpot did out of the box Pros It’s highly configurable if you know code or have developers Cons It’s clunky to use and oddly set up, with multiple sections within the CRM separating things like leads and contacts so it can make full lifecycle reporting difficult Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Technically moved jobs / company from HubSpot to Zoho Review Source TD Tom D. CEO Biotechnology Used the software for: 1-2 years ### "Zoho CRM is an excellent CRM choice" December 2, 2024 5.0 I have used Zoho CRM for a very long time to successfully manage business development efforts for our organization. It is a top tier application with the features to go along with it. Pros Many features as well as integration capability with other Zoho applications as well as ability configure, even with the free level. Setting follow-up actions/tasks is probably one of the most useful features. Cons Would like better reporting features with more flexibility. Otherwise an amazing product. Switched from [Insightly](https://www.capterra.com/p/130671/Insightly/) Ran into capacity limits wth Insightly and needed a more robust application Review Source DeJané M. CEO and Founder Executive Office Used the software for: Less than 6 months ### "Every Major Company NEEDS THIS! " September 20, 2025 5.0 All in all, I have had Zoho CRM for about 6 weeks and in that time, it has supercharged my and my teams efforts in our operational launch! It's the perfect piece of getting our company operational with all it's features and I couldn't see running my company without it. I just wish we were at a revenue generating standpoint so I could pay up for services for multiple years. ITS THAT VALUABLE and you don't want to lose any work not investing in this CRM system. Pros Zoho CRM has been insurmountable in my company's progression to our operational launch. It's helped to streamline our frameworks and creating the necessary modules needed specifically for my company was a breeze, especially with Zia. I cannot run my multi-industry company without it nor can I expand our operations with Zoho CRM. It's more than worth the money when you look at the amount of features you get such as Sales funnels, leads, marketing, emails and email management and the call feature is my favorite! It allows us to have a customer support line built straight in. I couldn't be more happy with Zoho CRM! Cons As of right now, I don't have many complaints about the Zoho CRM system. It's be a joy to use and I have really come across any issues. IF I had to pinpoint a stressor area, it would be the connection of getting the Calls feature set up and connecting our domain with the email/workspace. It doesn't have clear enough directions for me and from what I am able to follow does not work. Review Source NP Nikita P. IT-Developer Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "Solid, Scalable CRM with Powerful Automation" June 18, 2025 4.0 Zoho CRM helped us centralize customer data, automate tasks, and improve team coordination. Once configured, it runs smoothly and supports daily operations well. Pros Zoho CRM is highly customizable and scales well. Workflow automation, email integration, and the intuitive Kanban view save us hours each week. Cons Some modules feel outdated. UI can be slow at times, and setup requires patience. The mobile app also lacks some key desktop features. Review Source AG Ana G. Marketing Coordinator Education Management Used the software for: 2+ years ### "An effective CRM that helps me achieve our company goals" April 29, 2025 5.0 Logically, leads are lost from uninterested people. The CRM helps me retake conversations and re-capture the attention of those interested. I plan the information with which the customer care employees should interact, and I automate the recall messages. I track the results of these interactions. Zoho stats could be more detailed, but they are enough to assess what I can improve from the strategies I implement. Pros The auto-tracking is simply brilliant. It is exact and helps to continue the conversation appropriately. Custom messages are practical and easy to access. The automation of storing the details of the leads help us prevent the loss of contact information. The automated assignment of funnels and responsible user saves time and prevents us from committing recurring human errors. Cons Performance could be better. The AI may initially seem very helpful, but it's easy for the bot to generate incoherent conversations. I have to monitor the chats and step in when necessary. Yes, it helps me automate, but I can't stop supervising it. Review Source DM David M. Technical Support Engineer Mechanical or Industrial Engineering Used the software for: 2+ years ### "Our client history in the industry." December 18, 2025 5.0 The CRM of Zoho allows me to view all machines, issues, and discussions of a customer at a single location, which makes the collaboration between the support and sales smoother. Pros I prefer to have machine, contact, and deal history under one hood; this has facilitated my ability to respond to clients within a short time and also enable me to coordinate with sales. Cons I do not like that fields and reports require time to be customized; I still use our administrator to make more complicated changes. Review Source EJ Emily J. Sales Manager Information Technology and Services Used the software for: 2+ years ### "Reliable CRM System for Growing Businesses" March 18, 2025 5.0 Zoho CRM has helped me with my sales and customer management processes. I used it to manage a pipeline of more than 100 prospects and the real-time analytics allowed me to recognize opportunities and close deals quicker. It is a great tool for businesses aiming to grow their operations. Pros I really enjoy how Zoho CRM brings together all customer engagements, enabling easy handling of leads, opportunity tracking and automated workflows. I used it (for instance) to automate the follow-up email for my sales team, and the response rates improved massively. Another great feature of Zia, the AI-powered sales assistant, is that it can predict trends and prioritize leads accordingly. Cons As a CRM newbie, the interface can seem cluttered and overwhelming at first. The most advanced features, including custom modules and integrations, are only available on a higher-tier plan, which may lead to additional costs for smaller businesses. Review Source VR Verified Reviewer Business owner Information Services Used the software for: Less than 6 months ### "It is cheap and Useful CRM for Growing Businesses." December 31, 2025 5.0 I had a good experience with Zoho CRM. It's a strong and affordable tool for small and medium businesses. Once you learn how to use it, it really helps with organizing leads, tracking sales, and boosting productivity. Pros Zoho CRM is very affordable compared to other CRM tool. I liked its lead management, automation workflows and detail reporting options. Cons The user interface seems a little complicated at first and new users need some time to learn it. Some advanced features are only in the more expensive plans, and customer support can sometimes take a while to respond. Review Source SS Shenella S. Business Development Executive Real Estate Used the software for: 6-12 months ### "Zoho for CRM! " February 22, 2026 4.0 Having routine tasks automated and the ability to obtain high level reports on statistics makes for a seamless work day! Pros Customizable, easy to use CRM system for contact and workflow management. Automation is great when it comes to emails and tasks which saves time. Cons Customer support is slow to respond and the intial learning curve is strenuous. The system tends to lag at times. Review Source DJL David J. L. Creative Production Manager Printing Used the software for: 2+ years ### "Useful utility for following client relationships." May 4, 2025 4.0 It’s kept us on top of follow-ups and client needs, and that’s translated into improved repeat business and easier project handoffs. Pros Zoho CRM simply helps us to remember our printing clients from first query to delivery. I love how the contact fields and sales pipelines are so customizable to match the way our projects are flowing. Cons The mobile app is slightly clunky compared with the desktop web interface, especially when updating project notes on the fly. Review Source Arpit P. IT Consultant Staffing and Recruiting Used the software for: 6-12 months ### "Versatile CRM with extensive Features and customised Options" October 27, 2024 4.0 My overall experience with Zoho CRM has been positive, Once we got past the initial learning process, Zoho CRM became a crucial tool for our team. The platform’s integration with other Zoho applications and third-party tools has helps a lot. Pros What I liked most about Zoho CRM is its customization and flexibility. The platform allows you to customize modules, workflows, and dashboards to place with specific business needs which makes it highly adaptable. Cons With so many customization options, it took time to fully understand how to set the platform for our needs, when I newly start working in Zoho CRM, I found it a bit difficulty to use without proper training or resources. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.