# Zoho CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Zoho CRM the right Lead Management solution for you? Explore 6974 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/155928/Zoho-CRM/reviews

---

Zoho CRM

4.3 (6974)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated May 6th, 2026

# Reviews of Zoho CRM

Ease of use

4.2

Customer Service

4.1

## Pros and Cons in Reviews

Ben W

Project AnalystLogistics and Supply Chain, 51 - 200 employeesUsed the software for: 1-2 years.

“Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team.“

March 4, 2026

Joseph T

CEOProfessional Training & Coaching, 11 - 50 employeesUsed the software for: 6-12 months.

“During that time, Zoho repeatedly threatened service suspension despite being unable to provide a functioning invoice or payment method. When a usable invoice and payment link were finally provided late on a Friday afternoon, Zoho suspended our services less than 48 hours later for “non-payment,” without prior notice that immediate payment was required and without allowing any reasonable payment window (e.g., net 7).“

February 11, 2026

RS

Radha S

Legal AssistantLegal Services, 51 - 200 employeesUsed the software for: I used a free trial.

“It’s a robust, feature‑rich platform that excels at centralizing customer data, automating workflows, and supporting end‑to‑end CRM processes.“

April 27, 2026

Kritik K

CeoComputer & Network Security, 51 - 200 employeesUsed the software for: 1-2 years.

“Zoho CRM's biggest drawbacks are its steep learning curve due to a cluttered interface and inconsistent customer support response times for non-premium users.“

February 23, 2026

Harshul S

Senior. Technical Support Specialist for Network OperationsInformation Technology and Services, 10,001+ employeesUsed the software for: More than 2 years.

“It helps me keep track of leads, follow‑ups and tasks without losing things in emails. Once everything is set up properly it runs smooth and fits into my daily workflow.“

April 15, 2026

RS

Radha S

Legal AssistantLegal Services, 51 - 200 employeesUsed the software for: I used a free trial.

“In some areas, the user interface also felt a bit less intuitive or cluttered, particularly when navigating between modules or customizing layouts, which could slow things down for new users.“

April 27, 2026

RS

Radha S

Legal AssistantLegal Services, 51 - 200 employeesUsed the software for: I used a free trial.

“I also appreciated how seamlessly it integrates with other Zoho applications—email, reporting, automation, and analytics—which made managing customer data and follow‑ups much more efficient in one place.“

April 27, 2026

Willem G

Commercial managerHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 6-12 months.

“I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm“

January 21, 2026

## Showing most helpful reviews

Showing 1-25 of 6974 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Ron F.  
Owner  
Financial Services  
Used the software for: 2+ years

### "One of the best CRMs out there"

July 30, 2025

5.0

I had used Zoho in the past, and so it was a very easy decision with my newest venture. It fits my needs perfectly and does an incredible job of helping me manage my business and sell.

Pros

The amount of functionality retained in the mobile app is amazing. It is by far the most useful mobile app out of the many CRMs I have tried. Also the product is extremely customizable - I find it to be a perfect fit for my business and my sales process.

Cons

There weren't many things I didn't like about Zoho. There is a substantial learning curve, due to the depth of customization and features available.

Alternatives considered

[Capsule](https://www.capterra.com/p/124041/Capsule/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reason for choosing Zoho CRM

The mobile app was important for me, and Zoho vastly outperforms the others

Review Source

VR

Verified Reviewer  
VP, Business Development  
Insurance  
Used the software for: 6-12 months

### "Strong CRM to support a growing company!"

January 16, 2026

4.0

Does what we need it to do, super easy to onboard any new team members, and I haven't had to use customer support! While the team at Zoho is likely awesome, especially given the product quality, I've been sufficiently satisfied since joining!

Pros

I love that there is a free version for us to use while we are at a stage of growth where we are evolving from spreadsheets (free, but messy) and to a real platform that can support us!

Cons

I wish I could load update information fields for contacts or accounts as I am uploading. Legit the only challenge I've run into thus far in using this platform. I've used several other CRMs in my career and Zoho is the most intuitive.

Alternatives considered

[Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Zoho CRM

The flexibility to align with our industry-specific field configuration (without the headache of setting this up in SFDC or HubSpot)

Review Source

RS

Radha S.  
Legal Assistant  
Legal Services  
Used the software for: I used a free trial

### "A Powerful CRM with Room to Grow"

April 27, 2026

5.0

Overall, my experience with was positive and productive. It’s a robust, feature‑rich platform that excels at centralizing customer data, automating workflows, and supporting end‑to‑end CRM processes. I especially valued its high level of customization and seamless integration with other Zoho applications, which made it possible to tailor the system to specific business needs. That said, the platform does have a learning curve, particularly when setting up advanced automation, reports, or custom modules. Some areas of the interface can feel a bit dense, which may slow down new users initially. However, once configured and understood, Zoho CRM proved to be a powerful and reliable tool for managing relationships and improving efficiency.

Pros

What I liked most about was how customizable and all‑in‑one it is. It allowed me to tailor workflows, fields, and modules to match specific business processes rather than forcing us to adapt to the software. I also appreciated how seamlessly it integrates with other Zoho applications—email, reporting, automation, and analytics—which made managing customer data and follow‑ups much more efficient in one place. Additionally, the interface is intuitive, so it didn’t take long to get comfortable using it day‑to‑day.

Cons

What I liked least about was that some features felt overly complex to configure, especially advanced workflows, automation, and reporting. While the platform is very powerful, it often required significant setup time and a learning curve to fully leverage its capabilities. In some areas, the user interface also felt a bit less intuitive or cluttered, particularly when navigating between modules or customizing layouts, which could slow things down for new users.

Review Source

AS

AJ S.  
CIO - Chief Information Officer  
E-Learning  
Used the software for: 2+ years

### "Save your money, not your time."

October 14, 2025

3.0

70/100. Why? This overall user experience is from an Indian business perspective where the business requires A LOT of in-CRM customisation in order to derive value from the CRM. The business is a leader in the India's education research and digital distribution space and has a team of 30 people working on the system. This includes Sales, Support, Operations, Accounts and Admin. was the clear alternative to Salesforce in our specific business case because it offered a cost-friendly alternative, and a supposedly easy on-boarding and critical business metrics tracking process. We used it initially only for the Sales Team, then gradually, over 3 years, rolled it out for the Sales Support team as well as the Accounts Team to get a 360 degree view of the business. The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin. It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking to customise the system to your specific business needs - all the best. It's going to take a really long time depending on your specific use case. An overview : Zoho has all the modules that SalesForce has...at 1/3rd the cost. Great. : It does 90% of the CRM job really well. And then collapses completely when it comes to business critical details that will actually deliver a bang for your buck. : you need a Zoho partner and about 2 years of development work if you want to really customise the solution for your particular line of business : it's out of the box for a very small spectrum of businesses : if you're moving from Tally to Zoho Books, you are looking at a one year development cycle - not counting the hours you'll spend trying to convince the Accounts Team to use the system. It's not an easy sell to the Accounts Team or integration process from a Tally to Zoho Books viewpoint. : the AI element is present but totally useless and gives zero insight into business critical elements. So, from a future-proofing standpoint, you'll save a lot of money vis-a-vis a Salesforce type of CRM, but invest a lot of time in customisations, development and in-house training to get critical business insights from the system. That's why - 70/100. Zoho now needs to up the ante - and fast. It's bare bones from an AI perspective and just about usable from a small business perspective. Everything else - be prepared for a hard slog.

Pros

Value for Money, Easy to start, Easy to Navigate, Easy to set up business metrics, Low learning curve for experienced CRM users, Good API services

Cons

: Terrible mobile experience, no value add to the business : Terrible AI - does absolutely nothing in terms of added business value, : Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a particular business case. : Zoho Support promises a lot, delivers next to nothing. : Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective.

Alternatives considered

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Zoho CRM

costs and ease of use for our particular business case

Switched from

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Cost, analytics, ease of tracking core business metrics

Review Source

PS

Peter S.  
Director  
Telecommunications  
Used the software for: 1-2 years

### "Zoho CRM a great start for SMEs"

February 16, 2026

5.0

Simple to learn and use but takes time to set up if you need something more than the default settings

Pros

When bundled in Zoho One it provide a lot of features for one low price. Includes social posts, sales IQ, signing and campaigns.

Cons

Not keen on having to visit separate window for each module. can be tricky to set up relationships and add new fields.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Reason for choosing Zoho CRM

Zoho was lower cost and provided more features

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Zoho included other features and was lower cost

Review Source

VR

Verified Reviewer  
Founder Owner  
Education Management  
Used the software for: 2+ years

### "Zoho - trying to lead"

November 10, 2025

3.0

I like its templates and ability to contact people using email and DMS. It got lot of fragmented like alerts, real messages messed up or buried in unwanted zero value automated alerts.

Pros

It’s a tool that Keeps all my leads in one place and helps me run a campaign. It is integrated with my website and Ring central my phone system.

Cons

Its tasks are never in sync with Leads. These should not be so fragmented. Tasks should be marked on the page as Leads.

Switched from

[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/)

It came with my new company. I didn’t have a choice.

Review Source

VR

Verified Reviewer  
Product manager  
Automotive  
Used the software for: 1-2 years

### "Good CRM, better with the whole Zoho Suite"

October 28, 2025

4.0

More than 2 years using it as main CRM, for managing accounts in Spain, Portugal and Italy. Connected with the rest of the Zoho ecosystem, specially with Projects, Sprints, Books and Analytics.

Pros

CRM management with plenty of features, customizations and all you can expect from a modern CRM. It's biggest advantage? If you use the whole Zoho Suite, everything is connected and you can improve your company A LOT. Among that, it's a good CRM.

Cons

As all Zoho apps, configuration it's a little bit complicated, permissions are sometimes ultra complex to understand, and some adjustments need to be done by the OWNER of the installation, which is only ONE account and can do some administrative things. Another con is definitely support, which honestly it's not the best.

Switched from

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)

Zoho Suite was implanted in the company (and also price).

Review Source

VR

Verified Reviewer  
Commercial manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great crm for sales"

January 21, 2026

5.0

Its good . fast responses on oisdues.simple guidance when u get stuck..system works well even on free tiers

Pros

Great customer support for onboarding.its easy to import data.itcreally is easy on your phone. The systems tag features are great

Cons

I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Cost wasbreally hectic and mot what wr expect

Review Source

MB

Mark B.  
CEO  
Insurance  
Used the software for: I used a free trial

### "Zoho Crm a really good low priced alternative."

September 19, 2025

5.0

Pros

seems like a really good Value for Money, with good Customer Support, based in India. This software is pretty intuitive and Ease of Use is good. It's a great tool for Sales and Marketing and Email Management.

Cons

The look and feel with Pipedrive is more polished than the but I'm also being charged a lot each month for a lot of features I don't really use.

Alternatives considered

[Insightly](https://www.capterra.com/p/130671/Insightly/)[monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Zoho CRM

seems like a good lower budget alternative I'm still considering.

Review Source

Kendall S.  
CSO  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Zoho could be for you"

July 23, 2025

5.0

IT kinda hard to setup for small business and small team. But it still better than most tech companies

Pros

I like the fact the team at Zoho will do their best to help you worth your issues with any of their products . Lot of different products to help grow and support your business.

Cons

you will touch base with many different reps and mangers. No dedicated team members. Wish some things was easier to setup. Maybe some type of ai can help with the speed of the setup. Pricing can be high depending on the filed or industry your business is in. Zoho health needs better explanations

Switched from

[Capsule](https://www.capterra.com/p/124041/Capsule/)

has more features and easier to deploy

Review Source

PB

Prasad B.  
Web Developer  
Information Technology and Services  
Used the software for: 6-12 months

### "Affordable and best CRM for startups"

March 9, 2025

5.0

is the best and most affordable CRM with the required customization. We can customize our CRM as we want.

Pros

is a more user-friendly and affordable CRM. Zoho provides many more free features which are helpful to startup organization.

Cons

Zoho's Customer support is limited while integrating third-party apps with CRM

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Zoho has more free features and it is more user-friendly than HubSpot.

Review Source

DeJané M.  
CEO and Founder  
Executive Office  
Used the software for: Less than 6 months

### "Every Major Company NEEDS THIS! "

September 20, 2025

5.0

All in all, I have had for about 6 weeks and in that time, it has supercharged my and my teams efforts in our operational launch! It's the perfect piece of getting our company operational with all it's features and I couldn't see running my company without it. I just wish we were at a revenue generating standpoint so I could pay up for services for multiple years. ITS THAT VALUABLE and you don't want to lose any work not investing in this CRM system.

Pros

has been insurmountable in my company's progression to our operational launch. It's helped to streamline our frameworks and creating the necessary modules needed specifically for my company was a breeze, especially with Zia. I cannot run my multi-industry company without it nor can I expand our operations with Zoho CRM. It's more than worth the money when you look at the amount of features you get such as Sales funnels, leads, marketing, emails and email management and the call feature is my favorite! It allows us to have a customer support line built straight in. I couldn't be more happy with Zoho CRM!

Cons

As of right now, I don't have many complaints about the system. It's be a joy to use and I have really come across any issues. IF I had to pinpoint a stressor area, it would be the connection of getting the Calls feature set up and connecting our domain with the email/workspace. It doesn't have clear enough directions for me and from what I am able to follow does not work.

Review Source

ZR

Zack R.  
Public Relations Specialist  
Computer Games  
Used the software for: 2+ years

### "Zoho CRM is an epic tool for managing customers operations."

April 16, 2025

5.0

has helped us to realize an upward trajectory in interacting with our customers and has made it easily possible for us to build lasting relationships with them. We have had an amazing experience with Zoho CRM and has really benefitted from its incredible functions. We owe our success in customer operations greatly to Zoho CRM.

Pros

has great task automations that allow us to complete the repetitive customer operations with ease and quickly. It provide us with very advanced analytics which makes it easy to analyze how we are doing in customer support and engagements. Zoho CRM interface is quite simple and friendly making it an easy product to work with. It offers various communication channels that help us to reach out to customers with ease.

Cons

There has been no major issues to write about. Our experience with has been spotless.

Review Source

VR

Verified Reviewer  
Project Analyst  
Logistics and Supply Chain  
Used the software for: 1-2 years

### "A great choice for small business "

March 4, 2026

4.0

is a solid product with a helpful support team and a strong product roadmap, Zoho CRM is a strong choice for any small business looking to manage their sales activity.

Pros

made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team. a great choice for a small - medium organization.

Cons

Heavy customization or integration with other Zoho/third party applications can be difficult and time consuming to implement , making complex workflows difficult to recreate for initial config. There is a lack of AI features compared to other options like Salesforce or Hubspot.

Review Source

Jamie Morgan W.  
Sales Associate  
Retail  
Used the software for: 2+ years

### "Zoho CRM is the most vibrant sales CRM that's adding great value to sales. "

March 25, 2025

5.0

Our overall experience with has been full of highlights which has helped us improve our sales and promote better relationships with our customers. Zoho CRM offers very reliable customer engagement tools that has helped us to streamline our interactions with customers and close sales deals quickly.

Pros

Our biggest highlight with has been the customer engagement features that has streamlined our interactions and communications with customers allowing us to close deals quickly. Zoho CRM also offers top-end analytics that provide us with accurate insights on how to improve our sales. Its sales tracking and reporting tools offers reliable performance reports that makes it easy to evaluate our sales performances. Zoho CRM has customer segmentation functions which help us to offer our customers with personalized services based on their preferences.

Cons

We have not discovered anything to dislike about . It has worked so effectively for us without giving us any challenges.

Review Source

JM

Jasmin M.  
Marketing Operations Lead  
Marketing and Advertising  
Used the software for: 6-12 months

### "User-Friendly CRM That Boosts Productivity"

March 13, 2026

5.0

My overall experience with has been positive. I found it to be a powerful and flexible tool that helps streamline sales and marketing processes. The interface is user-friendly, and the customization and automation features make managing leads, contacts, and tasks much easier.

Pros

I really liked ’s user-friendly interface, which makes it easy to navigate even for first-time users. I also appreciated how customizable it is, allowing me to tailor modules, fields, and workflows to fit our specific business processes. The automation features, like workflows, email alerts, and task reminders, helped streamline sales and marketing activities. I found the reporting and analytics tools very useful, providing real-time dashboards and detailed reports for data-driven decisions.

Cons

While has many strengths, I found some aspects less intuitive. The learning curve for advanced features and complex automation can be steep, especially for new users. Occasionally, the system can feel a bit slow when handling large volumes of data.

Review Source

CR

Cort R.  
Data Analyst  
Philanthropy  
Used the software for: 1-2 years

### "Zoho CRM Provides Quality and Customized Functionality at a Good Price"

March 27, 2026

5.0

It has been a great and overall very positive experience. We use for a variety of essential business functions and it has worked very well.

Pros

The CRM is very customizable and can be easily adjusted to fit the needs of our organization. It's a great value for the functionality you get.

Cons

Some of the functionality is not very user friendly for people who aren't familiar with this type of product.

Review Source

VR

Verified Reviewer  
Business owner  
Information Services  
Used the software for: Less than 6 months

### "It is cheap and Useful CRM for Growing Businesses."

December 31, 2025

5.0

I had a good experience with . It's a strong and affordable tool for small and medium businesses. Once you learn how to use it, it really helps with organizing leads, tracking sales, and boosting productivity.

Pros

is very affordable compared to other CRM tool. I liked its lead management, automation workflows and detail reporting options.

Cons

The user interface seems a little complicated at first and new users need some time to learn it. Some advanced features are only in the more expensive plans, and customer support can sometimes take a while to respond.

Review Source

DA

Dana A.  
Managing Partner  
Management Consulting  
Used the software for: 1-2 years

### "Managing Partner"

May 1, 2025

5.0

"I’ve been with Zoho for over 10 years, so clearly it works. The CRM has always been solid, which keeps me loyal. While the added features over time feel cluttered and sometimes frustrating, the core functionality still delivers what I need most."

Pros

"I’ve used Zoho for a long time, back when it was primarily a CRM—and I loved it. It was simple, reliable, and helped me stay organized. Over time, the platform has grown, but that original CRM core remains solid and effective."

Cons

"Over the years, Zoho grew into an overwhelming platform with too much functionality I don’t need. I try to strip out the clutter to keep it user-friendly, but their limits on customization make that difficult—and that’s frustrating when I just want simplicity."

Review Source

Barry F.  
Sole Proprietor  
Consumer Services  
Used the software for: Less than 6 months

### "Great for Value, Especially for New Small Businesses!"

August 9, 2025

4.0

For the price and feature set - especially if you're newbie or have a home based small business - delivers more than enough value to make it worth the effort. While it’s not perfect, the trade-offs feel fair for what you’re getting.

Pros

Zoho VCRM has been a solid option for staying connected via email with customers without draining the budget. The core features (lead capture, follow-up automation, etc.) make it easy to keep up with customers without feeling like you’re running a marketing machine. It also plays nicely with other tools, which is handy when you want to add capabilities without overhauling your whole setup.

Cons

The basics are intuitive, but some of the more advanced automation and reporting tools take time to figure out, and the navigation isn’t always as direct as it could be. Parts of the interface look sleek and modern, while others feel like they’re stuck a few years back - it could use a whole overhaul and central more modern aesthetic. Support can be helpful, but you might be waiting longer than you’d like if you need a quick fix

Review Source

LC

Lynne C.  
Customer Service Manager  
Entertainment  
Used the software for: 1-2 years

### "Zoho CRM-Great Functionality"

May 2, 2025

5.0

is an overall good master tool within Zoho proving a great tool to work with every day in the workplace.

Pros

Ease of use and functionality. It works well with all the other Zoho features provided us for use in our day-to-day operations.

Cons

Nothing at this time. Our users have not provided any less than positive feedback at this time, great tool we have integrated into our business.

Review Source

KS

Katherine S.  
Paralegal  
Legal Services  
Used the software for: 6-12 months

### "Very reliable"

February 3, 2026

5.0

Pros

It is an affordable CRM with an easy interface that makes navigation simple, responsive customer support, and convenient customization options.

Cons

Some of the more advanced features may require assistance, but customer support is generally responsive.

Review Source

SS

Stephen S.  
Owner  
Insurance  
Used the software for: 1-2 years

### "Zoho is good value for the money"

August 27, 2025

3.0

excels in automation and affordability but needs a better email builder and smoother onboarding.

Pros

’s automation and customization streamline sales. Zia AI boosts lead scoring and task efficiency.

Cons

Email builder lacks intuitive design. Steep learning curve and occasional bugs frustrate new users at times.

Review Source

DJL

David J. L.  
Creative Production Manager  
Printing  
Used the software for: 2+ years

### "Useful utility for following client relationships."

May 4, 2025

4.0

It’s kept us on top of follow-ups and client needs, and that’s translated into improved repeat business and easier project handoffs.

Pros

simply helps us to remember our printing clients from first query to delivery. I love how the contact fields and sales pipelines are so customizable to match the way our projects are flowing.

Cons

The mobile app is slightly clunky compared with the desktop web interface, especially when updating project notes on the fly.

Review Source

MW

Mark W.  
Owner  
Construction  
Used the software for: 1-2 years

### "Sign contract"

January 9, 2026

5.0

I have used Zoho Sign so many times and still today a great platform. I like how I can sign and avoid paying for extra features on my other current platforms.

Pros

Easy to fill contracts online without spending a penny. It offers advanced features but they are not used by me.

Cons

Nothing special from this part, easy, accessible, I might say one of the best online platforms I have ever seen

Review Source

## Send me user reviews about this product

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Talk to a Capterra advisor for free and get results within 15 minutes.