# Zoho CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Zoho CRM the right CRM solution for you? Explore 6964 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/155928/zoho-crm/reviews

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Zoho CRM

4.3 (6964)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Zoho CRM

Ease of use

4.1

Customer Service

4.1

## Pros and Cons in Reviews

Ben W

Project AnalystLogistics and Supply Chain, 51 - 200 employeesUsed the software for: 1-2 years.

“Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team.“

March 4, 2026

Joseph T

CEOProfessional Training & Coaching, 11 - 50 employeesUsed the software for: 6-12 months.

“During that time, Zoho repeatedly threatened service suspension despite being unable to provide a functioning invoice or payment method. When a usable invoice and payment link were finally provided late on a Friday afternoon, Zoho suspended our services less than 48 hours later for “non-payment,” without prior notice that immediate payment was required and without allowing any reasonable payment window (e.g., net 7).“

February 11, 2026

Ben W

Project AnalystLogistics and Supply Chain, 51 - 200 employeesUsed the software for: 1-2 years.

“Zoho CRM is a solid product with a helpful support team and a strong product roadmap, Zoho CRM is a strong choice for any small business looking to manage their sales activity.“

March 4, 2026

AS

AJ S

CIO - Chief Information OfficerE-Learning, 11 - 50 employeesUsed the software for: More than 2 years.

“Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a particular business case.“

October 14, 2025

MD

Mamute Nicholas D

Sales and Marketing SpecialistPlastics, 11 - 50 employeesUsed the software for: More than 2 years.

“Its proficiency in assessing the effectiveness of marketing campaigns provides performance details, reach and outcomes that helps us understand the impact of our campaigns on target audiences and conversion rates.“

April 14, 2025

AS

AJ S

CIO - Chief Information OfficerE-Learning, 11 - 50 employeesUsed the software for: More than 2 years.

“Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective.“

October 14, 2025

MD

Mamute Nicholas D

Sales and Marketing SpecialistPlastics, 11 - 50 employeesUsed the software for: More than 2 years.

“Additionally , it is flexible and offers customization options to fit into our workflow and has allowed us to tailor it to our unique needs and requirements.“

April 14, 2025

Kritik K

CeoComputer & Network Security, 51 - 200 employeesUsed the software for: 1-2 years.

“Zoho CRM's biggest drawbacks are its steep learning curve due to a cluttered interface and inconsistent customer support response times for non-premium users.“

February 23, 2026

## Showing most helpful reviews

Showing 1-25 of 6964 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Himaanshu L.  
Team Lead- Customer Success  
Computer Software  
Used the software for: 6-12 months

### "Great CRM, it provides all-in-one solutions"

December 28, 2024

5.0

Overall, my experience is excellent just needs little improved else it solves most of my business tasks.

Pros

I really the sales and marketing automation it enhances the efficiency.

Cons

The customer support services need to be little improved and sometimes I notice slight lags.

Switched from

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Salesforce was little complex, and I wanted to a simple user interface CRM.

Review Source

VR

Verified Reviewer  
Product manager  
Automotive  
Used the software for: 1-2 years

### "Good CRM, better with the whole Zoho Suite"

October 28, 2025

4.0

More than 2 years using it as main CRM, for managing accounts in Spain, Portugal and Italy. Connected with the rest of the Zoho ecosystem, specially with Projects, Sprints, Books and Analytics.

Pros

CRM management with plenty of features, customizations and all you can expect from a modern CRM. It's biggest advantage? If you use the whole Zoho Suite, everything is connected and you can improve your company A LOT. Among that, it's a good CRM.

Cons

As all Zoho apps, configuration it's a little bit complicated, permissions are sometimes ultra complex to understand, and some adjustments need to be done by the OWNER of the installation, which is only ONE account and can do some administrative things. Another con is definitely support, which honestly it's not the best.

Switched from

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)

Zoho Suite was implanted in the company (and also price).

Review Source

SS

Shenella S.  
Business Development Executive  
Real Estate  
Used the software for: 6-12 months

### "Zoho for CRM! "

February 22, 2026

4.0

Having routine tasks automated and the ability to obtain high level reports on statistics makes for a seamless work day!

Pros

Customizable, easy to use CRM system for contact and workflow management. Automation is great when it comes to emails and tasks which saves time.

Cons

Customer support is slow to respond and the intial learning curve is strenuous. The system tends to lag at times.

Review Source

AS

AJ S.  
CIO - Chief Information Officer  
E-Learning  
Used the software for: 2+ years

### "Save your money, not your time."

October 14, 2025

3.0

70/100. Why? This overall user experience is from an Indian business perspective where the business requires A LOT of in-CRM customisation in order to derive value from the CRM. The business is a leader in the India's education research and digital distribution space and has a team of 30 people working on the system. This includes Sales, Support, Operations, Accounts and Admin. Zoho CRM was the clear alternative to Salesforce in our specific business case because it offered a cost-friendly alternative, and a supposedly easy on-boarding and critical business metrics tracking process. We used it initially only for the Sales Team, then gradually, over 3 years, rolled it out for the Sales Support team as well as the Accounts Team to get a 360 degree view of the business. The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin. It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking to customise the system to your specific business needs - all the best. It's going to take a really long time depending on your specific use case. An overview : Zoho has all the modules that SalesForce has...at 1/3rd the cost. Great. : It does 90% of the CRM job really well. And then collapses completely when it comes to business critical details that will actually deliver a bang for your buck. : you need a Zoho partner and about 2 years of development work if you want to really customise the solution for your particular line of business : it's out of the box for a very small spectrum of businesses : if you're moving from Tally to Zoho Books, you are looking at a one year development cycle - not counting the hours you'll spend trying to convince the Accounts Team to use the system. It's not an easy sell to the Accounts Team or integration process from a Tally to Zoho Books viewpoint. : the AI element is present but totally useless and gives zero insight into business critical elements. So, from a future-proofing standpoint, you'll save a lot of money vis-a-vis a Salesforce type of CRM, but invest a lot of time in customisations, development and in-house training to get critical business insights from the system. That's why - 70/100. Zoho now needs to up the ante - and fast. It's bare bones from an AI perspective and just about usable from a small business perspective. Everything else - be prepared for a hard slog.

Pros

Value for Money, Easy to start, Easy to Navigate, Easy to set up business metrics, Low learning curve for experienced CRM users, Good API services

Cons

: Terrible mobile experience, no value add to the business : Terrible AI - does absolutely nothing in terms of added business value, : Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a particular business case. : Zoho Support promises a lot, delivers next to nothing. : Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective.

Alternatives considered

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Zoho CRM

costs and ease of use for our particular business case

Switched from

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Cost, analytics, ease of tracking core business metrics

Review Source

VR

Verified Reviewer  
Commercial manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great crm for sales"

January 21, 2026

5.0

Its good . fast responses on oisdues.simple guidance when u get stuck..system works well even on free tiers

Pros

Great customer support for onboarding.its easy to import data.itcreally is easy on your phone. The systems tag features are great

Cons

I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Cost wasbreally hectic and mot what wr expect

Review Source

VR

Verified Reviewer  
Founder Owner  
Education Management  
Used the software for: 2+ years

### "Zoho - trying to lead"

November 10, 2025

3.0

I like its templates and ability to contact people using email and DMS. It got lot of fragmented like alerts, real messages messed up or buried in unwanted zero value automated alerts.

Pros

It’s a tool that Keeps all my leads in one place and helps me run a campaign. It is integrated with my website and Ring central my phone system.

Cons

Its tasks are never in sync with Leads. These should not be so fragmented. Tasks should be marked on the page as Leads.

Switched from

[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/)

It came with my new company. I didn’t have a choice.

Review Source

MB

Mark B.  
CEO  
Insurance  
Used the software for: I used a free trial

### "Zoho Crm a really good low priced alternative."

September 19, 2025

5.0

Pros

Zoho CRM seems like a really good Value for Money, with good Customer Support, based in India. This software is pretty intuitive and Ease of Use is good. It's a great tool for Sales and Marketing and Email Management.

Cons

The look and feel with Pipedrive is more polished than the Zoho Crm but I'm also being charged a lot each month for a lot of features I don't really use.

Alternatives considered

[Insightly](https://www.capterra.com/p/130671/Insightly/)[monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Zoho CRM

Zoho CRM seems like a good lower budget alternative I'm still considering.

Review Source

DS

David S.  
President  
Wholesale  
Used the software for: Less than 6 months

### "Zoho CRM- Great for dedicated team"

December 29, 2025

4.0

I found that Zoho CRM was too much work to set up and use for me. I couldn't get in the habit of using it as it seemd to create more work for me.

Pros

Zoho CRM is very advanced and can do anything. It has many features that would work for any sized business.

Cons

Zoho CRM was very advanced. It had way too many features for my use. I was looking fo rsomething less involved.

Alternatives considered

[Streak](https://www.capterra.com/p/124465/Streak/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

Reason for choosing Zoho CRM

For my needs, I ended up choosing Streak for its simplicity.

Review Source

Kendall S.  
CSO  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Zoho could be for you"

July 23, 2025

5.0

IT kinda hard to setup for small business and small team. But it still better than most tech companies

Pros

I like the fact the team at Zoho will do their best to help you worth your issues with any of their products . Lot of different products to help grow and support your business.

Cons

you will touch base with many different reps and mangers. No dedicated team members. Wish some things was easier to setup. Maybe some type of ai can help with the speed of the setup. Pricing can be high depending on the filed or industry your business is in. Zoho health needs better explanations

Switched from

[Capsule](https://www.capterra.com/p/124041/Capsule/)

Zoho CRM has more features and easier to deploy

Review Source

MS

Mallory S.  
Clinical Operations Manager  
Hospital & Health Care  
Used the software for: 2+ years

### "Great platform for contact information organization"

March 17, 2026

4.0

I use Zoho's CRM to locate client information to either help with decision making processes or in order to reach out to our clients or communicate within our team.

Pros

I like the various features within to help keep the team organized and easily locate our client's information. I also like the customization to help our company organize our client's important details better.

Cons

I do not always love the lay out, sometimes it is not super intuitive, especially if you are not in it on a daily basis.

Review Source

AS

Antonella S.  
Co Founder  
Consumer Services  
Used the software for: 1-2 years

### "Great for small businesses"

January 14, 2025

5.0

The experience is perfect. I woulddefinetely recommend to use zoho. If your business is just starting or have few employees you should try it. And if you are growing fast is great too because the commercial plan is affordable.

Pros

It has a free plan where you can start working without paying. This is very useful for small businesses. Easy to constomize and up to 3 users freely. The documentation to understand how it works is very complete. The customer service is very good and fast.

Cons

The free version, of course, is limited in the configuration. But still works OK for a small business.

Alternatives considered

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

Reason for choosing Zoho CRM

The documentation available online to understand how to customize it

Review Source

MK

Megan K.  
Senior Marketing Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Great if you want to build completely from scratch "

March 14, 2025

3.0

I came from HubSpot so maybe I have been spoilt but I’ve found the transition to Zoho difficult and cumbersome - it doesn’t have the built in basic functionality that HubSpot has and I’ve felt many hours have been wasted on the platform trying to make it do the things HubSpot did out of the box

Pros

It’s highly configurable if you know code or have developers

Cons

It’s clunky to use and oddly set up, with multiple sections within the CRM separating things like leads and contacts so it can make full lifecycle reporting difficult

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Technically moved jobs / company from HubSpot to Zoho

Review Source

DeJané M.  
CEO and Founder  
Executive Office  
Used the software for: Less than 6 months

### "Every Major Company NEEDS THIS! "

September 20, 2025

5.0

All in all, I have had Zoho CRM for about 6 weeks and in that time, it has supercharged my and my teams efforts in our operational launch! It's the perfect piece of getting our company operational with all it's features and I couldn't see running my company without it. I just wish we were at a revenue generating standpoint so I could pay up for services for multiple years. ITS THAT VALUABLE and you don't want to lose any work not investing in this CRM system.

Pros

Zoho CRM has been insurmountable in my company's progression to our operational launch. It's helped to streamline our frameworks and creating the necessary modules needed specifically for my company was a breeze, especially with Zia. I cannot run my multi-industry company without it nor can I expand our operations with Zoho CRM. It's more than worth the money when you look at the amount of features you get such as Sales funnels, leads, marketing, emails and email management and the call feature is my favorite! It allows us to have a customer support line built straight in. I couldn't be more happy with Zoho CRM!

Cons

As of right now, I don't have many complaints about the Zoho CRM system. It's be a joy to use and I have really come across any issues. IF I had to pinpoint a stressor area, it would be the connection of getting the Calls feature set up and connecting our domain with the email/workspace. It doesn't have clear enough directions for me and from what I am able to follow does not work.

Review Source

NP

Nikita P.  
IT-Developer  
Electrical/Electronic Manufacturing  
Used the software for: 6-12 months

### "Solid, Scalable CRM with Powerful Automation"

June 18, 2025

4.0

Zoho CRM helped us centralize customer data, automate tasks, and improve team coordination. Once configured, it runs smoothly and supports daily operations well.

Pros

Zoho CRM is highly customizable and scales well. Workflow automation, email integration, and the intuitive Kanban view save us hours each week.

Cons

Some modules feel outdated. UI can be slow at times, and setup requires patience. The mobile app also lacks some key desktop features.

Review Source

MND

Mamute Nicholas D.  
Sales and Marketing Specialist  
Plastics  
Used the software for: 2+ years

### "The possibilities are endless with Zoho CRM, a powerhouse of streamlining sales and marketing processes and bettering customer relationships "

April 14, 2025

5.0

Choosing Zoho CRM is the best decision we ever made for our business. We are reaping tons of benefits ranging from streamlined sales and marketing processes, improved customer relationships and retention to enhanced business performance. Zoho CRM is applicable across our different business facets since it provides a comprehensive suite of features and integrations making it a reliable solution for managing and driving sales and marketing efforts, collecting customers insights on interaction across different platforms to get a better understanding of our customer behaviours and analysing and generating reports to track sales metrics and assess marketing campaigns.

Pros

Zoho CRM is easy to use and it embodies a super intuitive interface which allow for quick adoption and navigation. Additionally , it is flexible and offers customization options to fit into our workflow and has allowed us to tailor it to our unique needs and requirements. Zoho CRM help us manage our entire sales cycle. It helps in capturing leads, automating lead scoring and identifying leads that are likely to convert , allowing us to effectively follow up with the detailed contact information. It has also automated our sales processes by reducing manual data entry. Zoho CRM provides numerous ready to use business reports and analytic that allow us to monitor sales pipelines, marketing campaigns, sales metrics and generate customized reports that can be exported in different formats for easy viewing and analysis. The platform generate and schedule reports for convenience.Its proficiency in assessing the effectiveness of marketing campaigns provides performance details, reach and outcomes that helps us understand the impact of our campaigns on target audiences and conversion rates. The mobile app is a gamechanger. It provides constant access to customer interactions, contact history, recent transactions, and up-to-date pricing information on the go.

Cons

Thanks to the customer support team for ensuring that we have zero defects with Zoho CRM

Review Source

VR

Verified Reviewer  
HR and Admin Manager  
Real Estate  
Used the software for: 2+ years

### "Zoho a reliable and easy to use CRM "

September 8, 2025

5.0

I will rate it 5 stars, whenever i am thinking a management software for accounts, marketing and sales or even for HR I recommend this.

Pros

Its easy to use even for freshers, UI is very simple and understandable. Most importantly Its helpful for sales pipeline. Email Management feature helps to increase productivity.

Cons

According to me the only con is - Content management limitations - Data import and data export limitations only.

Review Source

EJ

Emily J.  
Sales Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Reliable CRM System for Growing Businesses"

March 18, 2025

5.0

Zoho CRM has helped me with my sales and customer management processes. I used it to manage a pipeline of more than 100 prospects and the real-time analytics allowed me to recognize opportunities and close deals quicker. It is a great tool for businesses aiming to grow their operations.

Pros

I really enjoy how Zoho CRM brings together all customer engagements, enabling easy handling of leads, opportunity tracking and automated workflows. I used it (for instance) to automate the follow-up email for my sales team, and the response rates improved massively. Another great feature of Zia, the AI-powered sales assistant, is that it can predict trends and prioritize leads accordingly.

Cons

As a CRM newbie, the interface can seem cluttered and overwhelming at first. The most advanced features, including custom modules and integrations, are only available on a higher-tier plan, which may lead to additional costs for smaller businesses.

Review Source

AJ

Ashutosh J.  
Senior Manager  
E-Learning  
Used the software for: 2+ years

### "Zoho CRM - Meeting Most Business Needs"

January 25, 2025

4.0

My experience has been positive with Zoho CRM. The platform offers a user friendly interface making it easy to navigate and manage customer relationships.

Pros

Zoho CRM is user friendly, its flexible with customizations according to your requirements. You can set up the whole lead pipeline with automations for messages and emails. Additionally it offers excellent integration with other tools which enhances productivity. The pricing is also competitive, which make it suitable for business of all sizes i suppose.

Cons

What i liked least about it is its occasional complexity in navigating certain features, which can be tedious for some users. At times i find it quite challenging to generate customized reports due to user permissions i guess. Also integration with some third party applications can be challenging.

Review Source

DA

Dana A.  
Managing Partner  
Management Consulting  
Used the software for: 1-2 years

### "Managing Partner"

May 1, 2025

5.0

"I’ve been with Zoho for over 10 years, so clearly it works. The CRM has always been solid, which keeps me loyal. While the added features over time feel cluttered and sometimes frustrating, the core functionality still delivers what I need most."

Pros

"I’ve used Zoho for a long time, back when it was primarily a CRM—and I loved it. It was simple, reliable, and helped me stay organized. Over time, the platform has grown, but that original CRM core remains solid and effective."

Cons

"Over the years, Zoho grew into an overwhelming platform with too much functionality I don’t need. I try to strip out the clutter to keep it user-friendly, but their limits on customization make that difficult—and that’s frustrating when I just want simplicity."

Review Source

LC

Lynne C.  
Customer Service Manager  
Entertainment  
Used the software for: 1-2 years

### "Zoho CRM-Great Functionality"

May 2, 2025

5.0

Zoho CRM is an overall good master tool within Zoho proving a great tool to work with every day in the workplace.

Pros

Ease of use and functionality. It works well with all the other Zoho features provided us for use in our day-to-day operations.

Cons

Nothing at this time. Our users have not provided any less than positive feedback at this time, great tool we have integrated into our business.

Review Source

MSF

Muhammad Shahid F.  
CEO  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Manage a slick follow up with your customers."

May 17, 2025

5.0

We were able to increase our lead conversions and keep in better touch with our repeat travelers, a crucial thing to do in a business like travel and tourism, using Zoho CRM.

Pros

We have an accurate view of our leads and customers. The high level of automation means that a lot of the work that we were previously doing manually is now automated, which is fun.

Cons

It has a powerful UI, but it gets a bit cluttered sometimes. It’s a large, complicated place, and new team members need additional training to work their way through it effectively.

Review Source

AT

Andrena T.  
Administration  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great for Task Management, Hard to set up without help"

February 3, 2026

4.0

Pros

Zoho allows multiple users and it works great for task management. The website itself is easy to navigate through different areas.

Cons

Zoho is initially difficult to set up on your own and requires help from customer support or paid help to initially set up. It does cost quiet a bite as well.

Review Source

EH

Erin H.  
Office Manager  
Hospital & Health Care  
Used the software for: 1-2 years

### "Zoho CRM - Good App but Unreliable "

August 20, 2025

3.0

Overall I think Zoho CRM is a solid product. There is a need for some light coding / app building skills needed to fully utilize this.

Pros

Easy to customize and make use of only the tools we need. Time tracking application was what we used most.

Cons

The app was not user-friendly for our employees. There were frequent connectivity issues where employees we unable to access app.

Review Source

VR

Verified Reviewer  
Account Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Best support for zoho crm and easy to use"

December 19, 2024

5.0

Overall experience was very at high, i am using this software since last 1 year and when i started using it initially i was having a fear of handling the crm software, but now i am giving training to interns and sales people just because they are providing the simple, easy to use and industry specific crm software and able to manage the Team as well

Pros

Very easy to understand CRM, with understandable terminologies and industry specific design for the users, also provision of custom fields addition and 24x7 support are the good things about zoho crm

Cons

They are not providing the education guide videos in the regional language, because our many usere were interns and undergraduate they were facing issues.

Review Source

KC

Khyla C.  
Customer Care Manager  
Hospital & Health Care  
Used the software for: 2+ years

### "A great CRM to manage and track customer interactions!"

April 9, 2025

5.0

it was great. makes me work efficiently!

Pros

It's easy to navigate and find the client's information.

Cons

it can be a little overwhelming at first but once you get the hang of it, it's going to be easy.

Review Source

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