# Taboola Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Taboola Software - reviews, pricing plans, popular comparisons to other PPC products and more.

Source: https://www.capterra.com/p/156009/Taboola/pricing

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# 

 Taboola Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 26, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Taboola

## What is Taboola?

Taboola is an innovative cloud-based native advertising and discovery platform designed to help businesses drive traffic, monetize their content, and increase audience engagement. Trusted by top digital properties worldwide, Taboola offers massive reach to advertisers, making it the perfect choice for performance based-marketing, lead generation at scale, ecommerce, affiliate marketing and awareness campaigns.

## What is Taboola used for?

[Display Advertising](https://www.capterra.com/display-advertising-software/)[PPC](https://www.capterra.com/ppc-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/)

Overall rating

Based on 68 user reviews

Reviews sentiment

Positive

88%

Neutral

6%

Negative

6%

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Taboola?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.taboola.com/&name=Taboola)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Taboola

4.5 (68)

VS.

[4.6 (117)](https://www.capterra.com/p/173311/Adalysis/reviews/)

Starting Price

Contact vendor

Starting Price

$126

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (68)

Ease Of Use

4.3 (896)

Value For Money

4.3 (65)

Value For Money

4.3 (724)

Customer Service

4.4 (65)

Customer Service

4.7 (688)

## Taboola alternatives

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

[4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting price

$10.99

Per User, Per Month

Highest Rated

[4.8 (417)](https://www.capterra.com/p/178111/Ziflow/reviews/)

Starting price

$199.00

Per User, Per Month

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/156009/Taboola/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Analytics

4.3 (37)

81.08% of 37 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Campaign Management

4.6 (29)

72.41% of 29 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Reporting & Statistics

4.2 (26)

80.77% of 26 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Audience Targeting

4.5 (22)

90.91% of 22 reviewers that rated this feature as important or highly important

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Activity Dashboard

4.6 (21)

80.95% of 21 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Advertising Management

4.6 (16)

81.25% of 16 reviewers that rated this feature as important or highly important

Manage advertising space and its sales within your network or publication

Taboola 43 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Manage advertising space and its sales within your network or publication

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Manage various distribution channels, build relations with channel partners, and track their performance

Provides a channel for team members to share media files, communicate, and work together

Centralized repository to store content and assets

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Send automated marketing emails based on user actions over a predetermined period

Tracks metrics that provide insight into how a user interacts with any interface or product

Find & retrieve relevant data or documents

Geographic location of visitors determines behavior of the software

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Track and monitor a specific set of keywords

Manage the process of attracting and converting business prospects into leads

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Allows for businesses to run a variety of different campaigns across different channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

Organize and manage the accomplishments and development of employees or performance of applications or systems

Adjust communications based on previous interactions or personal preferences

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Create and manage advertising campaigns on social media networks

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Market event via social media tools

Create, save, and re-purpose templates for emails, forms, etc.

Review data from past periods to reveal recurring tendencies and predict future performance

Monitor the IP addresses of the incoming traffic

Collect and analyze traffic data about website visitors

Track and analyze information regarding website visitors

Get Advice

We can help you find the software with the features you need.

Features

4.4 (68)

4.4

Based on 68 reviews

## Pricing

Value for money

4.3 (65)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.3 (65)

4.3

Based on 65 reviews

## Integrations

[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (65)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (65)

4.4

Based on 65 reviews

## User reviews

Overall rating

4.5

Based on 68 reviews

Filter by rating

5(47)

4(13)

3(4)

2(0)

1(4)

Mentioned topic

Sorted by most recent

CG

Caroline G.

Media Manager

Media Production

### "Parceiro estratégico com excelentes oportunidades "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 12, 2026

Pros

Formatos estratégicos para mídia nos auxiliam na construção de planejamentos eficientes para os nossos anunciantes

Cons

Possibilidades de inovacao com formatos interativos de mídia com rentabilização de custos. O equilibro é um ponto de fricção ao executar as estrategias

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

ML

Matt L.

Co-Founder

Marketing and Advertising

### "Impressed with Realize!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 9, 2026

We've really enjoyed having a chance to work with their different internal teams and learning their new platform. It was easy for our team to get up to speed with their relaunch and has made campaign and ad management easy to use.

Pros

Taboola's launch of their Realize platform has provided a fantastic opportunity for our clients and helped change the narrative from a "native" only company to one that has identified and grown to many different media placements outside of Google and Meta. Their team has been terrific to work with for our enterprise and growth clients alike.

Cons

Not every placement works for our clients and we haven't had a ton of need for their content creation support.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Corina L.

Geschäftsführerin

Media Production

### "Traffic + Revenue = happy publisher"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 6, 2026

Pros

Taboola has become our third-largest traffic source and generates half of news.de's display revenue. What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience. It's the combination of reach and monetization that matters.

Cons

There is nothing that I could be writing here. We are completely satisfied with the cooperation for years now.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KR

Kevin R.

PAID MEDIA MANAGER

Gambling & Casinos

### "Taboola, el mejor medio programatico para atacar awareness y performance en un solo lugar."

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 4, 2026

me encuentro muy contento con el equipo, siempre nos ayudan a dar nuevas ideas, innovar y optimizar campañas

Pros

el catalogo de productos para anunciar a tu marca. el hecho de poder medir conversiones de performance y awareness desde un solo medio programatico.

Cons

la manera en la que se configuran conversiones es un poco manual, la integracion con GTM suele fallar.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AR

Alex R.

Ejecutivo digital

Marketing and Advertising

### "Excelencia en medios "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

3/10

March 3, 2026

La comunicación col el equipo, el apoyo que nos han brindado y los resultados ha sido lo que más destaca

Pros

Sus formatos Nativos siempre entregan buenos resultados, esto sumado a las campañas display y la novedad con sus audiencias predictivas

Cons

Puntos a mejorar, implementación de formatos awareness, posible ctv para mayor alcance, o formatos de video.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JM

Jonathan M.

Jefe de Contenidos

Warehousing

### "Taboola, indispensable para tus estrategias de Middle Funnel "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 3, 2026

Buena, es una plataforma que ha ayudado a nuestro tráfico web y sesiones de calidad en campaña de Middle Funnel

Pros

Los resultados a nivel consideración y tráfico web, permitiendo obtener sesiones de calidad en cada campaña.

Cons

Sitios diversificados y a veces sin interes para la segmentación, haciendo audiencias bastante amplias y generando baja calidad para tráfico web.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

HL

Harsha L.

Performance Director

Marketing and Advertising

### "Great Native Channel for Scalable Growth"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 3, 2026

A consistently positive experience with scalable results, strong account support and clear optimisation opportunities to drive sustained performance growth.

Pros

Excellent platform for scaling native campaigns with strong reach, intuitive setup and responsive account support.

Cons

Requires ongoing optimisation and regular creative refreshes to fully unlock performance potential and maintain efficiency across placements.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

OS

Ortal S.

PPC

Information Technology and Services

### "Taboola experience is mainly positive from a technological perspective"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 2, 2026

Pros

The advanced technology, clear display, in-depth data analysis capability, The ability to receive a quick human response is also important.

Cons

Sometimes technology and reliance on AI solutions create technical problems, There are cases where ads are automatically rejected even though it doesn't make sense.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Sr. Digital Media Manager

Consumer Services

### "Great First Native Experience"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 2, 2026

So far great results! We have been able to expand beyond Prospecting while maintaining great CPA numbers.

Pros

Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences.

Cons

Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative

Alternatives considered

[Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/)

Reasons for choosing Taboola

Better targeting options and more creative testing

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PR

Perry R.

Owner

Entertainment

### "Their navigation and customer support blows "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

June 30, 2025

Pros

I tried to get a campaign going, but their navigation sucks. I got as far as setting my my card info, and their qualifications. That part was frustrating! Their customer support does not help much, either. There's a rep called Cierra Cox, who, will, supposedly get on the phone with a potential client, but she flakes -- she also does not properly read e-mails. That happened to me twice with her, and I chatted with another person who had the same problem. Is it no wonder they have so many bad reviews.

Cons

The rep, Sierra Cox. Zero support. She does not properly read e-mails, either. I had a campaign already set up, including my credit card info, and I still couldn't get any support for additional help.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/156009/Taboola/reviews/)

Popular comparisons

[Outbrain vs Taboola](https://www.capterra.com/compare/140446-156009/Outbrain-Amplify-vs-Taboola) 

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