# Page 2 | Taboola Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Taboola the right PPC solution for you? Explore 68 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156009/Taboola/reviews --- Taboola 4.5 (68) [View alternatives](https://www.capterra.com/p/156009/Taboola/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 2 - Reviews of Taboola ## Showing most helpful reviews Showing 26-50 of 68 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MN Maria N. Programmatic Manager Marketing and Advertising Used the software for: 2+ years ### "Taboola, la plataforma Native por excelencia" March 11, 2025 5.0 En términos generales, mi experiencia con Taboola es muy ventajosa y útil Pros La compra a CPC y toda la trazabilidad que estoy consiguiendo para mis clientes si revisamos GA4 Cons La configuracion de los budgets mensualmente Switched from [Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/) Por comparar resultados y eficientar inversion de mis clientes Review Source AI Alexander I. Digital ad specialist Medical Practice Used the software for: 2+ years ### "Taboola review" March 11, 2025 5.0 8/10, We have seen tremendous success on taboola Pros Ease of use, low cost traffic, great results Cons The platform lacks a google ads editor style bulk uploader Review Source lH laura H. programatica Marketing and Advertising Used the software for: 6-12 months ### "Buenos resultados" March 26, 2025 5.0 Pros los buenos resultados y el gran alcance que tiene Cons no deja añadir segmentos con nuevas fechas y nuevos presupuestos Review Source DC Derek C. Head of Acquisition Marketing Environmental Services Used the software for: 6-12 months ### "Love working with Taboola" March 11, 2025 5.0 It's been great. it feels like the conversions we get form Taboola are absolutely incremental Pros Managed services team has been really helpful. Cons THere is a lot of low quality traffic, and you have to manage networks to reduce that. Review Source PR Perry R. Owner Entertainment Used the software for: Less than 6 months ### "Their navigation and customer support blows " June 30, 2025 1.0 Pros I tried to get a campaign going, but their navigation sucks. I got as far as setting my my card info, and their qualifications. That part was frustrating! Their customer support does not help much, either. There's a rep called Cierra Cox, who, will, supposedly get on the phone with a potential client, but she flakes -- she also does not properly read e-mails. That happened to me twice with her, and I chatted with another person who had the same problem. Is it no wonder they have so many bad reviews. Cons The rep, Sierra Cox. Zero support. She does not properly read e-mails, either. I had a campaign already set up, including my credit card info, and I still couldn't get any support for additional help. Review Source Mont C. Digital Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "The best native traffic partner" September 10, 2024 5.0 Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform. Pros Easy to use interface, full insight into sources, excellent UTM support. Real traffic. Cons The max conversion setting could use more work. Google and Facebook have better algorithms, imo, but higher CPC. Review Source KD Kamil D. Senior programmatic media manager Online Media Used the software for: 2+ years ### "Senior programmatic manager" September 10, 2024 5.0 Since 6 years I am running native campaigns. The contact with support is always very good Pros Simply dashboard, fast support, good contact Cons Dashboard is very slow sometimes, could be faster Review Source MH Mae H. Brand Media Manager Retail Used the software for: 6-12 months ### "One of Kind " September 17, 2024 5.0 My overall experience has been great! Great communication with the representative that was assigned to my account. A company that stays on t op of making adjustments and optimizations were needed within a campaign. The overall campaigns I have ran in the past have produce great results! Pros The overall experience of the service. From setting up campaigns, making optimizations, to being able to adjust to the brand. Overall great communication.. Cons There is not a lot I dislike about Taboola since using their services for display campaigns. Review Source EB Elaine B. Analista de Mídia Marketing and Advertising Used the software for: 1-2 years ### "ótima plataforma" September 25, 2024 5.0 Pros Atendimento ótimo e plataforma muito intuitiva Atende as necessidades do cliente Cons não tenho nada específico até o momento. Review Source Ed W. Senior Campaign Manager Marketing and Advertising Used the software for: 2+ years ### "Taboola is an incredible publisher partner in helping us amplify branded content" July 16, 2024 5.0 Pros Taboola has been a reliable partner for The Seattle Times Media Solutions, consistently delivering efficient traffic to our branded content campaigns. Since we started using the new Maximize Conversions solutions, we’ve seen a dramatic increase in results. Taboola is now one of our top-performing channels for driving cost-efficient traffic. Cons We have never had a negative experience with Taboola Review Source EA Etem A. Media buying E-Learning Used the software for: I used a free trial ### "For Advertiser something different" January 10, 2025 5.0 Taboola is still one of my Favorite platforms to work ok Pros \-Great For Scaling forward -Different Ad Platform new things to learn Cons \-Takes a litte to long the Algorithm is not quite fast as metas Review Source SP Sheldon P. Marketing Director Automotive Used the software for: Less than 6 months ### "My First Experience With Taboola" June 4, 2024 5.0 Pros I found the Taboola setup quick and simple, the get to know product guide functions almost like a wizard with next steps delivered to the in-app messaging platform - If you follow the prompts you can't make a mistake, this was especially helpful as a first time user of the platform running special category ads. Cons I'd love to see Taboola expand it's placement reach to compete more directly with Google or to gain placement in very niche but busy platforms like Reddit (Yes, I know Reddit has their own ad platform but it was the first one that came to mind) Reason for choosing Taboola Cost vs reach, as we did A/B testing of all platforms listed. Review Source Phattarapol P. Group Digital Marketing Manager Hospitality Used the software for: 6-12 months ### "Drive More Awareness Right Target" June 11, 2024 4.0 Pros Ads placement to reach the right target all segments Cons confused to set up first time and dashboard Review Source VR Verified Reviewer Digital Solutions Information Services Used the software for: 2+ years ### "Taboola are champions of Native advertising to date" June 15, 2024 4.0 A fantastic experience. Taboola are the leaders in native ad technology and deployment. Pros The platform is incredibly easy to use, with great ad formats and support from the onshore team. They are proactive in their suggestions and are very hands-on with us as an agency. Cons Sometimes, reporting from a post view perspective can be limited. The inventory, while strong, is not often too unique to Taboola as a provider. Review Source RV Randy V. Executive Business Consultant Financial Services Used the software for: Less than 6 months ### "Allow Taboola to do ALL of the Heavy Lifting " February 10, 2024 5.0 From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message. Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal. Pros The Ease of Use, The Customer Care Agents, The Affordable Pricing. Cons We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola. Switched from [Yelp Guest Manager](https://www.capterra.com/p/130358/Yelp-Reservations/) Because the other platform boasts big results and underperformed. Their costs are substantially higher and their Customer Care Department is less than par. Review Source EN Eitan N. Director of Content Distribution Financial Services Used the software for: 2+ years ### "Taboola great advertising product " June 4, 2024 5.0 Very positive experience getting good results and scaling out business Pros Huge inventory, Great conversions, good policy system Cons Slow UI compared to similar products, improved a little bit since moving to the new UI Review Source RS Rishi S. Owner Marketing and Advertising Used the software for: 6-12 months ### "Easy to use and effective" June 11, 2024 5.0 It’s been a good experience with measurable insights. Pros The account manager relationship is valuable and we always have someone to address issues. Cons Like most content marketing, there’s a learning curve. This is not a comment specific to Taboola. Alternatives considered [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Review Source CH Corinna H. Managing Director Marketing and Advertising Used the software for: 2+ years ### "Valuable partner and innovative platform for performance marketers" December 15, 2023 5.0 Pros Fast pacing company that keeps a pulse on customer needs to have continous improvement on their product landscape. We highly value this long term partnership that offers us great technology combined with personal connection on key challenges. Cons With the large publisher list comes a challenge to filter for the best value options. Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization. Review Source KK Koren K. Campaign manager Marketing and Advertising Used the software for: 1-2 years ### "Taboola helped me improve my performace" August 1, 2023 5.0 Great experience the platform is easy to use and provide great results. Pros I enjoy the websites and the partners of taboola because I receive great results recently from the platform Cons I didn't like the fact that we can't choose specific website to target. I know it's difficult but I wouldn't mind to have less impressions and less money spent for less results ( spend limitation )Also in case of a more complex conversion goal other than ty page the platform have a problem to track. Review Source GD Greg D. Marketing Lead Financial Services Used the software for: 2+ years ### "Greg's review - 5 stars" March 5, 2024 3.0 Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that. Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier. Pros Easy to use, with complete transparency. Thats all I have to say about that. Cons There are a lot of bugs in the UI. Thats all I have to say about that Review Source VR Verified Reviewer Head of Content Marketing and Advertising Used the software for: 2+ years ### "4 years and counting!" August 18, 2023 5.0 Pros They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page of campaign settings, one page for the ads, and it's very functional. Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good. Cons Sometimes the servers are overloaded, or we have other issues that cause breaks in our day, but that's fine, we can grab a coffee and do something else for a while. Support can be a bit hard to communicate with, there's usually more back and forth to confirm everything twice, but they are trying to be safe I guess. Review Source JM Jos M. Founder and Managing Director Marketing and Advertising Used the software for: 2+ years ### "Significant success working with Taboola and Maximize Conversions bidding strategy" December 1, 2023 5.0 Pros We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy. By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to previously untapped inventory, showcasing our success in terms of improved efficiency and increased profitability. Cons Testing ads can be expensive due to expedited learning on newly uploaded creatives. Review Source VR Verified Reviewer CMO Internet Used the software for: 1-2 years ### "Buena opción " June 29, 2022 5.0 Pros Usamos Taboola para promocionar nuestro eCommerce. Es una buena herramienta sobretodo para trabajar la parte awarness. Cons Quizás para algunos negocios no funciona, viene muy bien para proyectos de marketing viral, para ecommerce hay que trabajar bien la campaña, a nosotros no nos fue posible rentabilizar la campañas, en otras palabras, no logramos generar muchas ventas. Switched from [Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/) Buscamos una herramienta que nos ayude a vender más y con mejor segmentación de campañas. Review Source VR Verified Reviewer Tech lead Security and Investigations Used the software for: I used a free trial ### "Mind blowing product! You rock!" July 29, 2023 5.0 Awesome! Good job Pros It took about a day to get the ads and landing pages approved. Once the algorithms had some time to understand the best placements, our campaigns started bringing in positive ROI. Cons The dashboard is pretty easy to use, and will look familiar to anyone who's run campaigns with Meta or Google. But I think there's still room for improvement in the UI in some areas. An account manager reached out and made some suggestions which lowered the CPC, which is always welcome. Overall a positive experience, so far. Review Source RT Ryan T. Director of Paid Media Marketing and Advertising Used the software for: Less than 6 months ### "Great Platform for Native Advertising" March 5, 2024 4.0 Overall, we are extremely pleased with how many leads Taboola had provided our client. Pros I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years. Cons The reporting features could be improved greatly, taking learnings from other DSPs. Reason for choosing Taboola Ease of use for our audiences, and ability to bring over retargeting audiences from Yahoo DSP Switched from [Yahoo Native](https://www.capterra.com/p/266981/Yahoo-Native/) Yahoo DSP closed its doors to small businesses Review Source Similar Products Featured ## Related categories [PPC](https://www.capterra.com/ppc-software/)[Affiliate](https://www.capterra.com/affiliate-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.