--- title: "Taboola Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Taboola Software - reviews, pricing plans, popular comparisons to other PPC products and more." source_url: "https://www.capterra.com/p/156009/Taboola/" page_type: "product" language: "en" --- # Taboola Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Taboola ## What is Taboola? Taboola is an innovative cloud-based native advertising and discovery platform designed to help businesses drive traffic, monetize their content, and increase audience engagement. Trusted by top digital properties worldwide, Taboola offers massive reach to advertisers, making it the perfect choice for performance based-marketing, lead generation at scale, ecommerce, affiliate marketing and awareness campaigns. ## What is Taboola used for? [Display Advertising](https://www.capterra.com/display-advertising-software/)[PPC](https://www.capterra.com/ppc-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/) Top alternative Featured Overall rating Based on 68 user reviews Reviews sentiment Positive 88% Neutral 6% Negative 6% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Taboola?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.taboola.com/&name=Taboola) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Taboola 4.5 (68) VS. [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting Price Contact vendor Starting Price $126 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (68) Ease Of Use 4.3 (905) Value For Money 4.3 (65) Value For Money 4.3 (733) Customer Service 4.4 (65) Customer Service 4.7 (697) ## Taboola alternatives [4.6 (6,085)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.8 (417)](https://www.capterra.com/p/178111/Ziflow/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.4 (3,033)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (2,325)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/156009/Taboola/alternatives/) ## FAQs about Taboola Overview ### Which roles and teams benefit most from Taboola? Taboola is most used by performance marketing teams, paid media managers, and content distribution leaders who need to scale native advertising, optimize campaigns, and drive traffic. Agency professionals and digital strategists use it to manage audience targeting and placements, while owners and executives rely on it to support growth and advertising decisions. Answer based on 68 reviews Overview ### What company size and industries is Taboola built for? Taboola serves small businesses in marketing and advertising first, with 75% of reviewers from small companies and 36% from that industry. It is built for digital properties, big brands, performance, affiliate, and ecommerce marketers, while also seeing use in enterprise teams at 16%, internet businesses at 7%, and financial services at 4%. Answer based on 68 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Taboola? Taboola includes core advertising features like campaign management, audience targeting, website targeting, and conversion tracking, plus campaign analytics and real-time reporting for performance monitoring. Differentiating capabilities include Maximize Conversions bidding, partner distribution across publisher networks, and multi-placement formats such as Feed, Push, and Taboola News. Answer based on 27 reviews Overview ### Is Taboola a good traffic and publishing partner? Taboola works well as a traffic and publishing partner for many media and marketing teams, helping drive audience reach, engagement, and monetization. Publisher partners often like the implementation and account support, while some advertisers question traffic quality, reporting depth, or how distinct the inventory feels compared with other networks. Answer based on 13 reviews Integrations ### Which third-party tools and platforms does Taboola integrate with? Taboola integrates with 3 third-party platforms: HubSpot CRM for customer data management, Stitch for data pipelines, and WordPress for content publishing. These catalog integrations cover CRM, data integration, and website publishing needs across common marketing and analytics workflows. Answer based on 7 reviews Getting Started and Support ### What training and onboarding options does Taboola offer? Taboola provides webinars, documentation, and videos to help teams get started. Webinars support live, guided learning, documentation offers written reference material for setup and feature review, and videos give visual walkthroughs for self-paced learning and repeated viewing as needed. Answer based on 2 reviews Getting Started and Support ### What customer support options does Taboola offer, and how do users rate the experience? Taboola offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as fast, easy to reach, and helpful with technical issues, though some report slow replies, missed follow-ups, confusing back-and-forth, and frustration when resolving campaign approvals or account problems. Answer based on 26 reviews Features and Usability ### How well does Taboola handle ad campaign management? Taboola makes campaign setup and ad management straightforward for many marketing teams, with flexible targeting, native and display formats, and useful performance tracking. Enterprise and growth teams often value the placement variety and bidding tools, though some users mention a learning curve, limited creative options, and occasional traffic quality concerns. Answer based on 27 reviews Features and Usability ### Is Taboola easy to use for new advertisers? Taboola offers an intuitive dashboard and simple campaign setup for many advertisers, especially teams familiar with digital media buying. Marketing teams often find the interface clear and reporting easy to follow, but some new users face an initial learning curve, slower funding steps, and limits around placement control or advanced tracking. Answer based on 14 reviews ## Features AI summary Based on 731 PPC reviews Capterra data shows that buyers of PPC software rank the following features as their top priorities: - **Performance Management** (**46%** of reviewers rated this feature as critical) - **Campaign Management** (**54%**) - **Advertising Management** (**50%**) Taboola supports all three features reviewers consider most important: **Performance Management**, **Campaign Management**, and **Advertising Management**. Together, these capabilities help businesses track results, manage campaigns more efficiently, and control advertising activity across channels, allowing teams to improve campaign performance and make better spending decisions. Campaign Management 4.6 (29) 72.41% of 29 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Advertising Management 4.6 (16) 81.25% of 16 reviewers that rated this feature as important or highly important Manage advertising space and its sales within your network or publication Campaign Planning 3.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns Conversion Tracking 4.3 (15) 80.00% of 15 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Campaign Analytics 4.3 (37) 81.08% of 37 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Reporting & Statistics 4.2 (26) 80.77% of 26 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Taboola 44 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Content Library: Centralized repository to store content and assets - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Filtering: Find & retrieve relevant data or documents - Geotargeting: Geographic location of visitors determines behavior of the software - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Lead Generation: Manage the process of attracting and converting business prospects into leads - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Personalization: Adjust communications based on previous interactions or personal preferences - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Social Advertising: Create and manage advertising campaigns on social media networks - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Web Traffic Monitoring: Monitor the IP addresses of the incoming traffic - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.4 (68) 4.4 Based on 68 reviews ## Pricing Value for money 4.3 (65) ### Starting price Free trial not available Value for money 4.3 (65) 4.3 Based on 65 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (65) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (65) 4.4 Based on 65 reviews ## User reviews Overall rating 4.5 Based on 68 reviews Filter by rating 5(47) 4(13) 3(4) 2(0) 1(4) Mentioned topic Sorted by most recent CG Caroline G. Media Manager Media Production ### "Parceiro estratégico com excelentes oportunidades " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 12, 2026 Pros Formatos estratégicos para mídia nos auxiliam na construção de planejamentos eficientes para os nossos anunciantes Cons Possibilidades de inovacao com formatos interativos de mídia com rentabilização de custos. O equilibro é um ponto de fricção ao executar as estrategias Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ML Matt L. Co-Founder Marketing and Advertising ### "Impressed with Realize!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 9, 2026 We've really enjoyed having a chance to work with their different internal teams and learning their new platform. It was easy for our team to get up to speed with their relaunch and has made campaign and ad management easy to use. Pros Taboola's launch of their Realize platform has provided a fantastic opportunity for our clients and helped change the narrative from a "native" only company to one that has identified and grown to many different media placements outside of Google and Meta. Their team has been terrific to work with for our enterprise and growth clients alike. Cons Not every placement works for our clients and we haven't had a ton of need for their content creation support. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Corina L. Geschäftsführerin Media Production ### "Traffic + Revenue = happy publisher" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 6, 2026 Pros Taboola has become our third-largest traffic source and generates half of news.de's display revenue. What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience. It's the combination of reach and monetization that matters. Cons There is nothing that I could be writing here. We are completely satisfied with the cooperation for years now. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KR Kevin R. PAID MEDIA MANAGER Gambling & Casinos ### "Taboola, el mejor medio programatico para atacar awareness y performance en un solo lugar." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 4, 2026 me encuentro muy contento con el equipo, siempre nos ayudan a dar nuevas ideas, innovar y optimizar campañas Pros el catalogo de productos para anunciar a tu marca. el hecho de poder medir conversiones de performance y awareness desde un solo medio programatico. Cons la manera en la que se configuran conversiones es un poco manual, la integracion con GTM suele fallar. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AR Alex R. Ejecutivo digital Marketing and Advertising ### "Excelencia en medios " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 March 3, 2026 La comunicación col el equipo, el apoyo que nos han brindado y los resultados ha sido lo que más destaca Pros Sus formatos Nativos siempre entregan buenos resultados, esto sumado a las campañas display y la novedad con sus audiencias predictivas Cons Puntos a mejorar, implementación de formatos awareness, posible ctv para mayor alcance, o formatos de video. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JM Jonathan M. Jefe de Contenidos Warehousing ### "Taboola, indispensable para tus estrategias de Middle Funnel " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 3, 2026 Buena, es una plataforma que ha ayudado a nuestro tráfico web y sesiones de calidad en campaña de Middle Funnel Pros Los resultados a nivel consideración y tráfico web, permitiendo obtener sesiones de calidad en cada campaña. Cons Sitios diversificados y a veces sin interes para la segmentación, haciendo audiencias bastante amplias y generando baja calidad para tráfico web. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. HL Harsha L. Performance Director Marketing and Advertising ### "Great Native Channel for Scalable Growth" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 3, 2026 A consistently positive experience with scalable results, strong account support and clear optimisation opportunities to drive sustained performance growth. Pros Excellent platform for scaling native campaigns with strong reach, intuitive setup and responsive account support. Cons Requires ongoing optimisation and regular creative refreshes to fully unlock performance potential and maintain efficiency across placements. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. OS Ortal S. PPC Information Technology and Services ### "Taboola experience is mainly positive from a technological perspective" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 2, 2026 Pros The advanced technology, clear display, in-depth data analysis capability, The ability to receive a quick human response is also important. Cons Sometimes technology and reliance on AI solutions create technical problems, There are cases where ads are automatically rejected even though it doesn't make sense. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Sr. Digital Media Manager Consumer Services ### "Great First Native Experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 2, 2026 So far great results! We have been able to expand beyond Prospecting while maintaining great CPA numbers. Pros Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences. Cons Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative Alternatives considered [Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/) Reasons for choosing Taboola Better targeting options and more creative testing Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. PR Perry R. Owner Entertainment ### "Their navigation and customer support blows " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 30, 2025 Pros I tried to get a campaign going, but their navigation sucks. I got as far as setting my my card info, and their qualifications. That part was frustrating! Their customer support does not help much, either. There's a rep called Cierra Cox, who, will, supposedly get on the phone with a potential client, but she flakes -- she also does not properly read e-mails. That happened to me twice with her, and I chatted with another person who had the same problem. Is it no wonder they have so many bad reviews. Cons The rep, Sierra Cox. Zero support. She does not properly read e-mails, either. I had a campaign already set up, including my credit card info, and I still couldn't get any support for additional help. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/156009/Taboola/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Outbrain vs Taboola](https://www.capterra.com/compare/140446-156009/Outbrain-Amplify-vs-Taboola)