# Reflektion Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Reflektion the right eCommerce solution for you? Explore 18 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/156141/Reflektion/reviews

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Reflektion

4.6 (18)

[View alternatives](https://www.capterra.com/p/156141/Reflektion/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Reflektion

Ease of use

4.2

Customer Service

4.4

## Showing most helpful reviews

Showing 1-18 of 18 Reviews

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Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

BF

Bill F.  
Sr. Manager of Front-end Development  
Apparel & Fashion  
Used the software for: 2+ years

### "The Service to Get for a Personalized Customer Experience"

April 1, 2019

5.0

We chose Reflektion to help improve conversion and RPV with the full wishlist of tools--preview search, product recommendations (including within email), full page search, category pages, and personalized content. Reflektion allows us to have complete control over the business rules, merchandising, and much more.

Pros

I like the fact that Reflektion has everything we need such as preview search, product recommendations (including within email), full page search, category results, and personalized content. The full control over merchandising is very smooth and powerful within their customer engagement console.

Cons

The initial setup was a bit more challenging than we expected but was in part due to the complex detail of our product facets. It would've been helpful to have better insight into how the requests and responses would work and how we should tie that into our feed updates we used for Reflektion recommendations and preview search.

Review Source

MK

Michael K.  
Director, Sales & eCommerce  
Motion Pictures and Film  
Used the software for: 2+ years

### "Reflektion - Search & Personalization"

February 26, 2020

4.0

Reflektion is providing us with personalization and enhanced search, neither of which we had before using the service.

Pros

Preview search and full-page search represented a significant increase over our existing capabilities. Customers can now better navigate our 2,000+ title catalog and as a result we have grown our business. Automating product recommendations has saved us a ton of time. Personalized email modules are some of our most effective marketing tools. And the service almost never experiences downtime.

Cons

It can take a long time for the personalization to start surfacing applicable results, especially if a title is not one of your best sellers. Getting the product feed just right has been a long-term challenge, but I believe we've finally landed where we want it to be. The customer support team has had more turnover than I would like, requiring some retraining on our part, but it's never resulted in any service interruptions.

Alternatives considered

[Emarsys](https://www.capterra.com/p/250553/Emarsys/)

Reason for choosing Reflektion

Reflektion's pricing was the best fit for us, and we felt like their team best understood and could fulfill our needs. Other services had products that we liked, but could not provide all of the services that Reflektion offered us.

Review Source

VR

Verified Reviewer  
Quality Assurance Analyst  
Internet  
Used the software for: 1-2 years

### "Good personalized search"

June 15, 2020

3.0

Overall, we were pleased with the results from the personalized recommendations that Reflektion givies our customers .

Pros

We used this search to customize products to our customers on our ecommerce website. Over time, widgets across our website have provided positive sales to us.

Cons

The whole process of working with our dev team to setup was a bit overwhelming, but we eventually got there. Customer support on their side could've been a little better.

Review Source

TL

Timothy L.  
Ecommerce Senior Merchandising Manager  
Apparel & Fashion  
Used the software for: 1-2 years

### "Reflektion - Highly Customizable Search Solution"

February 24, 2020

5.0

We selected Reflektion after assessing several search vendors, due to the customizable design, size of the organization and their reputation. Implementation did not take very long, and we have now implemented the search solutions on all of our international sites. It's easy to tweak and customize search settings, and our conversion has increased nicely from search.

Pros

Easy to use and understand search capacities, very easy to customize and nice results. Great team and support.

Cons

A little challenging to set up at first, but they helped along the way.

Alternatives considered

[Conductor](https://www.capterra.com/p/155139/Conductor/)

Reason for choosing Reflektion

Good support and moderate size allowed for us to grow with them, good reputation in similar businesses allowed for easy comparison.

Review Source

CW

Clayton W.  
VP of Ecommerce  
Retail  
Used the software for: 6-12 months

### "Big Improvement in our Personalization"

February 24, 2020

5.0

Pros

Easy to implement with GTM and we love the preview search machine learning relevancy.

Cons

While the implementation went fairly smooth, it could have gone smoother yet.

Review Source

VR

Verified Reviewer  
Ecommerce Specialist  
Retail  
Used the software for: 2+ years

### "Reflektion is a great platform for personalization"

March 13, 2019

5.0

Reflektion is a pleasure to deal with - their support staff work alongside me to optimize the platform and get the most out of it. They work tirelessly to align with my business goals and in the process, both sides learn a lot. The platform is a key part of the site experience and its functionality allows me to easily bring my business goals to life and sell product.

Pros

Reflektion is fast - changes can be seen on the site almost immeidatly. The platform is well organized - giving me the ability to toggle specific experience on specfic pages; or push global initiatives across carosels when appropriate. The data points align with our back end - so it's easy for me to explain how something is working when questions come up.

Cons

I wish I could name rules. We have many users and many products; it would be nice to know who is doing what and where.

Review Source

VR

Verified Reviewer  
Senior Coordinator of Sales & E-Commerce  
Motion Pictures and Film  
Used the software for: 6-12 months

### "Reflektion, a key component for user exeprience"

March 6, 2020

5.0

I love the huge variety of options available to me as a Reflektion user that allow our company to customize the user's experience on our site. The A/B testing has provided fascinating and valuable results for our team's analytics.

Pros

Reflektion's platform has quickly become central to our company's ability to connect customer's with the products they're looking for on our webstore. Reflektion's team is always available to guide us through the options their product can offer to fine-tune our team's experience and in turn fine-tune our customer's user experience.

Cons

The scope of customizable options in the Reflektion module can be overwhelming at first, and the layout of the site feels at times like it could be more user-friendly, but the Reflektion staff is always available to answer questions, set up meetings, or provide walk-throughs and training.

Review Source

VR

Verified Reviewer  
Client Retention Manager  
Real Estate  
Used the software for: 1-2 years

### "Great recommendations, for personalized experiences"

May 17, 2018

4.0

Pros

I like that we are able to give customers a personalized experience that would have not been possible without the help of software.

Cons

Originally the recommendations were very personalized per user, but over time they seem to be more segmented.

Review Source

VR

Verified Reviewer  
Ecommerce Business Analyst  
Sporting Goods  
Used the software for: 1-2 years

### "Best Recommendation Product Out There"

January 8, 2019

4.0

Reflektion is an incredibly powerful tool for providing personalized recommendations for your customers. Implementation went very smoothly and we were quickly able to get recommendations up on our site.

Pros

We love the flexibility and control we have over what product recommendations appear where on our site. The backend workbench allows us to provide the best recommendations for our customers in any situation.

Cons

The workbench can be a little daunting to a first time user. This is due to the amount of control that the workbench provides. Once you are familiar with it, it is actually quite intuitive.

Review Source

MH

Martina H.  
Digital Marketing Manager  
Retail  
Used the software for: 1-2 years

### "Great platform and service!"

October 23, 2020

5.0

Pros

Reflektion is a great platform for personalized product recommendations and an elevated search experience. We've seen great results and an increase conversion rate for user's engaging with search. It is easy to use and if you have any questions our account manager and support team are alwats ready to help!

Cons

The integration for personalized products for email could be improved. The Reflektion team shared this is being worked on and they are moving towards integrating the email setup into the CEC.

Review Source

MC

Michael C.  
Marketing  
Retail  
Used the software for: 6-12 months

### "Very Good Internal Search Personalization "

March 13, 2019

5.0

Our old internal search was an internal set up and was about as simple as it could get. The results were set and never changed with updated info, pricing etc... The results had to be suffering because of it. Reflektion's personalized results are on top of it and have helped ensure the best possible response to internal searches.

Pros

The internal search results started out very good and have continued to get better. They are showing better products and a better array of products than our previous in house tool. The ROAS on the tool has been steadily increasing due to the positive results and continued improvement in the results.

Cons

The backend is a bit confusing. We need and needed to set up a lot of forced redirects due to pages that don't exist on our feed. To figure out how to do this was confusing. Luckily their support team was helpful, but in general the process seems unnecessarily confusing.

Review Source

Response from Reflektion

March 13, 2019

Thanks Michael! We really enjoy having you as a Reflektion customer and look forward to working together to improve your experience.

JB

Jason B.  
Director of Marketing  
Retail  
Used the software for: 1-2 years

### "Incredibly Intuitive"

October 6, 2020

5.0

We are able to easily set up rules and redirects for when people are searching for products on our site. Reflektion also gives customers great recommendations for products they should purchase using their own algorithms and digging through our data to find what previous customers purchased together.

Pros

Reflektion is a very easy to use software. We currently use Reflektion for on site search and to give us recommendation widgets. Both of which are incredibly intuitive and can give you tons of stats on your website. It has helped us get customers to the correct pages, and helped us convert customers when they get on site.

Cons

My company is very thorough during implementation and can be difficult to work with. Implementation of the software took longer than I wanted but it was expected because of my team.

Review Source

BD

Brooke D.  
Site Merchandise Manager  
Retail  
Used the software for: Less than 6 months

### "Great product, implementation is taking too long"

March 13, 2020

4.0

Pros

The multiple uses we can have for just one vendor. The recommendation trays are easy to add to the site, however we are having difficulty trying to figure out the right recipes for our site.

Cons

Integration has been a very painful process and it is still continuing after ~8 months. Both teams seem to be confused where we are with bugs/issues we currently have with the product. Also, I have heard different ways to build recommendation trays from three different people. It would be nice if all people at the vendor were on the same page.

Review Source

AW

Adriana W.  
Site Merchandising Coordinator  
Retail  
Used the software for: Less than 6 months

### "Reflektion has made site navigation a breeze!"

February 24, 2020

5.0

We have seen increased purchases and overall revenue on pages where RFK widgets have been implemented over time.

Pros

Reflektion has a very user-friendly interface and is easy to use. I mostly use RFK to understand the way customer's search for products on site and I have been able to easily fine to site redirects for increased revenue. Our customer success manager is extremely accessible and we have been able to communicate questions or concerns and get answers quickly with effective results.

Cons

No option to export reporting which would definitely be helpful.

Review Source

EC

Enrico C.  
DBA  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great customer service and support"

October 6, 2020

5.0

Pros

The support is top-notch and the services is cutting-edged. Happy with the overall experience.

Cons

Nothing that I can think of at this time. I'm satisfied with the experience.

Reason for choosing Reflektion

n/a

Review Source

MT

Michael T.  
Database Administrator  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Our Experience of Reflection"

October 6, 2020

4.0

Pros

I like that this software is able to visualize data.

Cons

I have not yet found any features of the software that I do not like.

Review Source

RB

Rosa B.  
Site Merchandising Coordinator  
Consumer Goods  
Used the software for: 1-2 years

### "AMAZZZZZZINNNG "

March 6, 2020

5.0

10/10, GOAT, A++++

Pros

I like how user friendly it was, and amazing team always keeping in contact

Cons

I wish we could of had more creative imput when it comes to the visual aspect of the service

Reason for choosing Reflektion

I like how user friendly it was, and amazing team always keeping in contact

Review Source

RJ

Rikki J.  
Site Merchandise Manager  
Retail  
Used the software for: 6-12 months

### "Great Experience"

March 5, 2020

5.0

Pros

Reflektion provides great personalization and ease of use of the tool. Their team is helpful and provide impactful suggestions and updates based on customer feedback.

Cons

Integration with our Magento ecommerce platform took longer than expected and had a rocky start, but has been optimized to the best of Magento's capabilities.

Review Source

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