Best For

Performance marketing advertisers, networks and publishers that manage in-house affiliate or partner programs.

Product Details

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.

Contact Details

CAKE

http://www.getcake.com

Founded in 2010

Located in United States

Affiliate Traffic Report
Affiliate Traffic Report
Affiliate Traffic Report
MultiChannel Report
Lead Generation Report
Affiliate Reporting
Source Analytics Report

Starting Price

  • Not provided by vendor

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

CAKE Features

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Business Card/Badge Scanning
Dashboard
Data Extraction
Data Verification
Form Builder
Gamification
Lead Distribution
Lead Enrichment
Lead Notifications
Lead Nurturing
Lead Scoring
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Lead Management
Loyalty Program
Referral Partner List
Reward Distribution
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

CAKE Reviews

Overall
4.5/5
Ease of Use
4.5/5
Customer Service
5/5

Showing Most Helpful

Showing 14 of 14 reviews

Showing Most Helpful

Showing 14 of 14 reviews

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Rating
Company Size
Reviewer's Role
Length of Use
Frequency of Use
Brian B.
Owner
Marketing and Advertising, Self-employed
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
June 28, 2019

“CAKE is the Cadillac of Tracking Software”

OverallBeing the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.
ProsCAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.
ConsThere are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

Vendor Response

By CAKE on July 2, 2019
Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!
Reviewer Source 
Source: Capterra
June 28, 2019
Lindsey R.
Founder
Marketing and Advertising, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
July 15, 2019

“Ain't it Sweet? ”

OverallI made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.
ProsThe platform provides every tracking tool I need to track my leads.
ConsI don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.

Vendor Response

By CAKE on July 16, 2019
Hi there! Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review. CAKE
Reviewer Source 
Source: Capterra
July 15, 2019
Verified Reviewer
Internet, 51-200 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
December 11, 2018

“Very powerful affiliate tracking platform”

OverallCAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.
ProsTracking down to subid level Easy implementation of partner postbacks and pixels.
ConsNot well localized for European date formats and number formats No scheduling of payout changes in events

Vendor Response

By CAKE on July 2, 2019
Hi there! Thank you for your review, we're glad to hear that you're happy with our product and would recommend it to others! In regards to the European date and number formats, is your platform currently configured to the wrong format for your business? If so, please reach out to your Client Success Manager or the support team who can assist you in getting this resolved. As for the payout changes on Events, though we do not have a scheduling feature for this currently, we would love to discuss the challenge you're facing and how we could help to resolve it, there are a few options that might help to alleviate the issue. Again, thank you for taking your time to review our product and providing us with feedback on how we could address the challenges you're currently facing.
Reviewer Source 
Source: Capterra
December 11, 2018
Isabel K.
Affilaite Marketing Associate
Financial Services, 1001-5000 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
July 2, 2019

“Helps Us Acheive Our Goals Everyday”

ProsCake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues. Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help.
ConsThere is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working.

Vendor Response

By CAKE on July 5, 2019
Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team!
Reviewer Source 
Source: Capterra
July 2, 2019
Laura F.
Operations Coordinator
Marketing and Advertising, 51-200 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
August 20, 2019

“Got CAKE?”

ProsI've been using the CAKE platform with prior companies for years, so I was ecstatic to be able to use it again. What I love most is the quick responses from all members of the Technical Support Team. If you have an issue or unsure about a feature, they don't miss a beat to guide you!
ConsI don't like the new navigation layout. I quickly switched back to the old.

Vendor Response

By CAKE on August 21, 2019
Thank you for your review, we're so happy to hear that you're excited to be using our product again! We would love to better understand your concerns with the new navigation in hopes of improving the experience for all customers, please feel free to provide this information directly to your Client Success Manager. Again, thank you for taking the time to review CAKE!
Reviewer Source 
Source: Capterra
August 20, 2019
Spencer R.
Digital Marketing Specialist
Online Media, 51-200 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
September 5, 2019

“Great Product + The Best Customer Support”

OverallWe spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.
ProsEase of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me. Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time.
ConsI'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.

Vendor Response

By CAKE on September 10, 2019
Thank you for your review, we're so happy to hear that you're pleased with our platform and your interaction with the client success team! Thank you also for letting us know about your need for simpler tutorials on the Knowledge Base, we will be sure to take a look at how we can improve that resource for our customers. Thank you again for taking the time to review CAKE!
Reviewer Source 
Source: Capterra
September 5, 2019
Nykiya M.
Marketing Operations Manager
Marketing and Advertising, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
4/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
July 8, 2019

“User Friendly, Easy to Use Platform”

ProsVery easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members.
ConsThe mobile app doesn't offer all the functions I'd like to see. The mobile web version also has some glitches that limit what you can do.

Vendor Response

By CAKE on July 9, 2019
Hi there! Thank you for taking the time to review CAKE! We're happy to hear about your success on our product and would love to learn more about what you would like to accomplish within the mobile application or on the mobile web version as we hope to make some enhancements to it in the near future. Again, thank you for your review and likelihood to recommend CAKE!
Reviewer Source 
Source: Capterra
July 8, 2019
Warren S.
Chief Operations Officer
Financial Services, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
June 28, 2019

“CAKE Review, Completely Satisfied”

ProsSimplicity in navigation, campaign build-out, integration, customization and exceptional support and customer service.
ConsThe only thing that comes to mind is a recent need to post our "Lead Detail, by Buyer" to a post URL. It's currently being resolved by referring us to iFrame Media who is building out the API for us.

Vendor Response

By CAKE on July 2, 2019
Hi there! Thank you for taking your time to review our product, we are so happy to hear that you're satisfied with the product and support you're receiving with CAKE!
Reviewer Source 
Source: Capterra
June 28, 2019
Verified Reviewer
Internet, 51-200 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Features
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
August 15, 2019

“Making affiliate business a cake walk”

ProsCAKE has some really great features, and allows us to work directly with affiliates without having to go through networks that take huge commissions .
ConsThe design of the GUI could be a little nicer, but that's just nitpicking, and also depends on personal preference, I guess.

Vendor Response

By CAKE on August 16, 2019
Thank you for taking the time to review CAKE! We appreciate your feedback and we're happy to hear that you value our product!
Reviewer Source 
Source: Capterra
August 15, 2019
Julie K.
Data Manager
Internet, 1-10 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
3/5
Likelihood to Recommend
6/10
Reviewer Source 
Source: Capterra
October 4, 2018

“Cake is easy as pie to use”

OverallI can integrate with 3rd parties and it is very easy to do, plus I can send my affiliates their tracking so I know that it matches up and there is no room for discrepancy. I like the ease of the reporting system.
ProsI like that it gives me stats in real time, I can check pixel fires, real time reporting, mobile tracking etc.
ConsSometimes its a bit hard to reach support on busy days, but all in all they are very helpful.
Reviewer Source 
Source: Capterra
October 4, 2018
Verified Reviewer
Market Research, Self-employed
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
November 21, 2018

“Cake is running a lot of ad networks”

ProsAs an affiliate, Cake makes the process of selecting and running offers each. With so many ad networks using this platform, it also makes the learning curve and consistency quite nice as well.
ConsOn the advertiser/client side, CAKE isn't the cheapest solution around, but it's also a top player. Seeing more customization options would be nice, so it's not so familiar and similar to other platforms running it as a network solution.

Vendor Response

By CAKE on April 9, 2019
Hi there! Thank you so much for your review, we're so happy to hear about your success with our product. We would love to better understand what you're looking for in terms of more customization options. If you would like to discuss with us further, feel free to email us at teamcake@getcake.com. Thanks! CAKE
Reviewer Source 
Source: Capterra
November 21, 2018
Pedro T.
Co-Fundador
Facilities Services, 1-10 employees
Used the software for: I used a free trial
Overall Rating
1/5
Source: GetApp
April 2, 2016

Source: GetApp
April 2, 2016
Agna P.
Multi-Channel Lead
Marketing and Advertising, 51-200 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Source: GetApp
July 25, 2017

Source: GetApp
July 25, 2017
Bud J.
Owner
Unspecified
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
5/5
Customer Service
3/5
Features
4/5
Value for Money
4/5
Reviewer Source 
Source: Capterra
September 14, 2017

“New user but so far so good”

ProsI do think this software is much easier to use than others, I really like the overall look and design as well as the end result.
Reviewer Source 
Source: Capterra
September 14, 2017