CAKE

CAKE


4.5 / 5
11 reviews

Who Uses This Software?

Performance marketing advertisers, networks and publishers that manage in-house affiliate or partner programs.


Average Ratings

11 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • CAKE
  • www.getcake.com
  • Founded 2010
  • United States

About CAKE

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.


CAKE Features

  • Affiliate Management
  • Affiliate Tracking
  • Banner Management
  • Commission Management
  • Contest Management
  • Coupon Management
  • Email / Newsletter Communication
  • Fraud Detection
  • Multi Level Marketing (MLM)
  • Multi-Language
  • Social Sharing
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Business Card/Badge Scanning
  • Dashboard
  • Data Extraction
  • Data Verification
  • Form Builder
  • Gamification
  • Lead Distribution
  • Lead Enrichment
  • Lead Notifications
  • Lead Nurturing
  • Lead Scoring
  • Contact Discovery
  • Contact Import/Export
  • Lead Capture
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Visitor Identification
  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking
  • Affiliate Marketing
  • Campaign Management
  • Contact Management
  • Employee Referral Management
  • Feedback Management
  • Lead Management
  • Loyalty Program
  • Referral Partner List
  • Reward Distribution
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

CAKE Reviews Recently Reviewed!


CAKE is the Cadillac of Tracking Software

Jun 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
Likely

Pros: CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.

Cons: There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

Overall: Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.

Vendor Response

by CAKE on July 02, 2019

Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!

Ain't it Sweet?

Jul 15, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: The platform provides every tracking tool I need to track my leads.

Cons: I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.

Overall: I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.

Vendor Response

by CAKE on July 16, 2019

Hi there!

Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review.

CAKE

Very powerful affiliate tracking platform

Dec 11, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Extremely
Likely

Pros: Tracking down to subid level

Easy implementation of partner postbacks and pixels.

Cons: Not well localized for European date formats and number formats

No scheduling of payout changes in events

Overall: CAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.

Vendor Response

by CAKE on July 02, 2019

Hi there! Thank you for your review, we're glad to hear that you're happy with our product and would recommend it to others! In regards to the European date and number formats, is your platform currently configured to the wrong format for your business? If so, please reach out to your Client Success Manager or the support team who can assist you in getting this resolved. As for the payout changes on Events, though we do not have a scheduling feature for this currently, we would love to discuss the challenge you're facing and how we could help to resolve it, there are a few options that might help to alleviate the issue. Again, thank you for taking your time to review our product and providing us with feedback on how we could address the challenges you're currently facing.

Helps Us Acheive Our Goals Everyday

Jul 02, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues.

Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help.

Cons: There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working.

Vendor Response

by CAKE on July 05, 2019

Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team!

User Friendly, Easy to Use Platform

Jul 08, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Very easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members.

Cons: The mobile app doesn't offer all the functions I'd like to see. The mobile web version also has some glitches that limit what you can do.

Vendor Response

by CAKE on July 09, 2019

Hi there! Thank you for taking the time to review CAKE! We're happy to hear about your success on our product and would love to learn more about what you would like to accomplish within the mobile application or on the mobile web version as we hope to make some enhancements to it in the near future. Again, thank you for your review and likelihood to recommend CAKE!

CAKE Review, Completely Satisfied

Jun 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Simplicity in navigation, campaign build-out, integration, customization and exceptional support and customer service.

Cons: The only thing that comes to mind is a recent need to post our "Lead Detail, by Buyer" to a post URL. It's currently being resolved by referring us to iFrame Media who is building out the API for us.

Vendor Response

by CAKE on July 02, 2019

Hi there! Thank you for taking your time to review our product, we are so happy to hear that you're satisfied with the product and support you're receiving with CAKE!

Cake is easy as pie to use

Oct 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
Likely

Pros: I like that it gives me stats in real time, I can check pixel fires, real time reporting, mobile tracking etc.

Cons: Sometimes its a bit hard to reach support on busy days, but all in all they are very helpful.

Overall: I can integrate with 3rd parties and it is very easy to do, plus I can send my affiliates their tracking so I know that it matches up and there is no room for discrepancy. I like the ease of the reporting system.

Cake is running a lot of ad networks

Nov 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: As an affiliate, Cake makes the process of selecting and running offers each. With so many ad networks using this platform, it also makes the learning curve and consistency quite nice as well.

Cons: On the advertiser/client side, CAKE isn't the cheapest solution around, but it's also a top player. Seeing more customization options would be nice, so it's not so familiar and similar to other platforms running it as a network solution.

Vendor Response

by CAKE on April 09, 2019

Hi there!

Thank you so much for your review, we're so happy to hear about your success with our product. We would love to better understand what you're looking for in terms of more customization options. If you would like to discuss with us further, feel free to email us at teamcake@getcake.com.

Thanks!
CAKE

New user but so far so good

Sep 14, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: I do think this software is much easier to use than others, I really like the overall look and design as well as the end result.

Apr 02, 2016
1/5
Overall

Jul 25, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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