# CAKE Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about CAKE Software - reviews, pricing plans, popular comparisons to other Affiliate products and more. Source: https://www.capterra.com/p/156223/CAKE-for-Advertisers/alternatives --- # CAKE Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) CAKE ## What is CAKE? CAKE, a trusted global provider of performance marketing software, empowers more than 500 advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Established in 2010, the company specializes in providing solutions for affiliate marketing, lead distribution, ecommerce, and multichannel marketing that create new revenue opportunities for CAKE customers worldwide. For more information, visit www.getCAKE.com. ## What is CAKE used for? [Affiliate](https://www.capterra.com/affiliate-software/)[Referral](https://www.capterra.com/referral-software/)[Lead Capture](https://www.capterra.com/lead-capture-software/) Overall rating Based on 17 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $299 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for CAKE?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.getcake.com&name=CAKE) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### CAKE 4.3 (17) VS. [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $299 per user, per month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (16) Ease Of Use 4.5 (8) Value For Money 4.3 (11) Value For Money 4.3 (7) Customer Service 4.5 (15) Customer Service 4.4 (7) ## CAKE alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [SAS Customer Intelligence 360](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/) [4.9 (8)](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/#reviews) Starting price $8000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/) Highest Rated [Makeme.click](https://www.capterra.com/p/186173/MakeMeClick/) [5.0 (1)](https://www.capterra.com/p/186173/MakeMeClick/#reviews) Starting price $229.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/186173/MakeMeClick/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Affiliate Management 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track an affiliate partner's promotion of a product or service and any associated sales Campaign Management 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Commission Management 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Tracking, calculating, and paying commissions and earnings to employees Contact Management 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Conversion Tracking 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Fraud Detection 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Identify and prevent suspicious activity CAKE 32 features Track an affiliate partner's promotion of a product or service and any associated sales Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Manage digital banner ads on company websites or affiliate partner websites Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage various distribution channels, build relations with channel partners, and track their performance Tracking, calculating, and paying commissions and earnings to employees Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Track user conversions from all digital sources Assembly of graphs and charts for visualizing and tracking statistics/metrics Create and send email blasts/campaigns Predefined actions automatically performed on the occurance of specific events Identify and prevent suspicious activity Geographic location of visitors determines behavior of the software Establish measurable goals and objectives and track their progress over a specific period of time Track and monitor a specific set of keywords Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion Log and store the source of contacts/leads View and track pertinent metrics to find patterns and gain insights from data Strategize and implement rewards for returning customers, employees and other members Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Monitor user activity through engagement methods Get Advice We can help you find the software with the features you need. Features 4.4 (16) 4.4 Based on 16 reviews ## Pricing Value for money 4.3 (11) Free Trial Basic $299.00 Value for money 4.3 (11) 4.3 Based on 11 reviews ## Integrations [ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (15) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (15) 4.5 Based on 15 reviews ## User reviews Overall rating 4.3 Based on 17 reviews Filter by rating 5(11) 4(4) 3(0) 2(0) 1(2) Mentioned topic Sorted by most recent DM Domenik M. CEO Entertainment ### "A Costly Disconnect: Our Frustrating Experience with CAKE Affiliate Software" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 23, 2023 Our experience with CAKE has been nothing short of a nightmare. From the outset, the platform promised to streamline our affiliate marketing efforts, but it ended up causing significant financial damage and immense frustration. The most glaring issue was the astonishing disconnect between their business and IT departments, leading to miscommunication and unfulfilled promises. While CAKE did eventually refund our payment, it barely scratched the surface of the financial loss and wasted time we endured. Pros In our experience with CAKE Affiliate Software, there wasn't much to celebrate in terms of positive aspects. The refund they provided in response to the exorbitant and unexpected bill was the only silver lining in an otherwise frustrating and costly ordeal. Unfortunately, the disconnect between CAKE's business and IT departments and the subsequent issues we encountered overshadowed any potential benefits the platform may have offered. While we appreciate the refund, it remains a small consolation in the face of the substantial financial damage and wasted time we endured during our association with CAKE. Cons Our experience with CAKE Affiliate Software left us deeply dissatisfied. Months of dedication and effort went into setting up their platform for our affiliate marketing program, only to culminate in a shockingly high five-figure bill that completely blindsided us. The most glaring issue that emerged during our tenure with CAKE was the alarming disconnect between their business and IT departments. It seemed as though these two vital components of their company were working in separate universes. This misalignment resulted in a litany of problems that ultimately culminated in a disastrous financial outcome for our organization. Alternatives considered [Everflow](https://www.capterra.com/p/162805/Everflow/) Reasons for choosing CAKE We initially opted for CAKE over Everflow due to CAKE's enticing promise of a highly customizable platform for our affiliate program. The prospect of tailoring the system to our specific needs and requirements seemed like the ideal solution. However, in the end, CAKE failed to deliver on these promises of customization and flexibility. This disconnect between expectation and reality left us deeply disappointed and disillusioned with CAKE's capabilities, ultimately leading to a significant financial setback and wasted time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Senior Web Developer Marketing and Advertising ### "Powerful but can be fiddly to set up" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 9, 2021 Overall, when considering the cost of the software, we have been extremely impressed Pros CAKE is a very powerful piece of software, which allows for a lot of complex customisation and specific set up Cons Compared to previous software I have used, I have found that sometimes, as a result of its power, CAKE can sometimes be more complex to set up/find certain information Switched from [LeadsPedia](https://www.capterra.com/p/135929/LeadsPedia/) Cost Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Executive Insurance ### "A really powerful platform that helps us achieve our goals" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 26, 2019 The reporting system makes this powerful piece of software the best. Very happy. Pros The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great. Cons I wasn't a fan of the new layout that was rolled out. The app on my phone is also quite limited which is a shame. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 27, 2019 Thank you for taking the time to review CAKE! We're so pleased to hear about your success with our product and we would love to learn more about how you would like to use the mobile application to help run your business. Please feel free to email us directly at teamCAKE@getCAKE.com so we can discuss your feedback further. samantha h. cake Financial Services ### "affiliate software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 November 3, 2019 learning how to make landing page to lead pages and steps to do on own Pros i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use Cons it just for online they need offline to use in a business with street address as part of the management program Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 4, 2019 Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE! SR Spencer R. Digital Marketing Specialist Online Media ### "Great Product + The Best Customer Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 5, 2019 We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support. Pros Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me. Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time. Cons I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 10, 2019 Thank you for your review, we're so happy to hear that you're pleased with our platform and your interaction with the client success team! Thank you also for letting us know about your need for simpler tutorials on the Knowledge Base, we will be sure to take a look at how we can improve that resource for our customers. Thank you again for taking the time to review CAKE! LF Laura F. Operations Coordinator Marketing and Advertising ### "Got CAKE?" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 20, 2019 Pros I've been using the CAKE platform with prior companies for years, so I was ecstatic to be able to use it again. What I love most is the quick responses from all members of the Technical Support Team. If you have an issue or unsure about a feature, they don't miss a beat to guide you! Cons I don't like the new navigation layout. I quickly switched back to the old. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 21, 2019 Thank you for your review, we're so happy to hear that you're excited to be using our product again! We would love to better understand your concerns with the new navigation in hopes of improving the experience for all customers, please feel free to provide this information directly to your Client Success Manager. Again, thank you for taking the time to review CAKE! AU Anonymous User Senior Marketing Manager Internet ### "Making affiliate business a cake walk" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 15, 2019 Pros CAKE has some really great features, and allows us to work directly with affiliates without having to go through networks that take huge commissions . Cons The design of the GUI could be a little nicer, but that's just nitpicking, and also depends on personal preference, I guess. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LR Lindsey R. Founder Marketing and Advertising ### "Ain't it Sweet? " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 15, 2019 I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today. Pros The platform provides every tracking tool I need to track my leads. Cons I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation. Reasons for choosing CAKE I worked at CAKE and new the people who worked there. I've also used CAKE with other companies I've work with. I thought about going to PX due to price. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 17, 2019 Hi there! Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review. CAKE NM Nykiya M. Marketing Operations Manager Marketing and Advertising ### "User Friendly, Easy to Use Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 8, 2019 Pros Very easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members. Cons The mobile app doesn't offer all the functions I'd like to see. The mobile web version also has some glitches that limit what you can do. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 9, 2019 Hi there! Thank you for taking the time to review CAKE! We're happy to hear about your success on our product and would love to learn more about what you would like to accomplish within the mobile application or on the mobile web version as we hope to make some enhancements to it in the near future. Again, thank you for your review and likelihood to recommend CAKE! IK Isabel K. Affilaite Marketing Associate Financial Services ### "Helps Us Acheive Our Goals Everyday" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 2, 2019 Pros Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues. Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help. Cons There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 5, 2019 Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team! 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