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Pros
The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great.
Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.
I've been using the CAKE platform with prior companies for years, so I was ecstatic to be able to use it again. What I love most is the quick responses from all members of the Technical Support Team.
Very easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members.
Cons
I wasn't a fan of the new layout that was rolled out. The app on my phone is also quite limited which is a shame.
It just for online they need offline to use in a business with street address as part of the management program.
I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes.
Not well localized for European date formats and number formats. No scheduling of payout changes in events.
Showing Most Helpful
Showing 18 of 18 reviews
"affiliate software"
Overall: learning how to make landing page to lead pages and steps to do on own
Pros: i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use
Cons: it just for online they need offline to use in a business with street address as part of the management program
Vendor Response
"CAKE is the Cadillac of Tracking Software"
Overall: Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.
Pros: CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.
Cons: There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.
Vendor Response
"A Costly Disconnect: Our Frustrating Experience with CAKE Affiliate Software"
Overall: Our experience with CAKE has been nothing short of a nightmare. From the outset, the platform promised to streamline our affiliate marketing efforts, but it ended up causing significant financial damage and immense frustration. The most glaring issue was the astonishing disconnect between their business and IT departments, leading to miscommunication and unfulfilled promises. While CAKE did eventually refund our payment, it barely scratched the surface of the financial loss and wasted time we endured.
Pros: In our experience with CAKE Affiliate Software, there wasn't much to celebrate in terms of positive aspects. The refund they provided in response to the exorbitant and unexpected bill was the only silver lining in an otherwise frustrating and costly ordeal. Unfortunately, the disconnect between CAKE's business and IT departments and the subsequent issues we encountered overshadowed any potential benefits the platform may have offered. While we appreciate the refund, it remains a small consolation in the face of the substantial financial damage and wasted time we endured during our association with CAKE.
Cons: Our experience with CAKE Affiliate Software left us deeply dissatisfied. Months of dedication and effort went into setting up their platform for our affiliate marketing program, only to culminate in a shockingly high five-figure bill that completely blindsided us. The most glaring issue that emerged during our tenure with CAKE was the alarming disconnect between their business and IT departments. It seemed as though these two vital components of their company were working in separate universes. This misalignment resulted in a litany of problems that ultimately culminated in a disastrous financial outcome for our organization.
"Very powerful affiliate tracking platform"
Overall: CAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.
Pros: Tracking down to subid level Easy implementation of partner postbacks and pixels.
Cons: Not well localized for European date formats and number formats No scheduling of payout changes in events
Vendor Response
"Ain't it Sweet? "
Overall: I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.
Pros: The platform provides every tracking tool I need to track my leads.
Cons: I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.
Vendor Response
"A really powerful platform that helps us achieve our goals"
Overall: The reporting system makes this powerful piece of software the best. Very happy.
Pros: The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great.
Cons: I wasn't a fan of the new layout that was rolled out. The app on my phone is also quite limited which is a shame.
Vendor Response
"Great Product + The Best Customer Support"
Overall: We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.
Pros: Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me. Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time.
Cons: I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.
Vendor Response
"Making affiliate business a cake walk"
Pros: CAKE has some really great features, and allows us to work directly with affiliates without having to go through networks that take huge commissions .
Cons: The design of the GUI could be a little nicer, but that's just nitpicking, and also depends on personal preference, I guess.
Vendor Response
"Helps Us Acheive Our Goals Everyday"
Pros: Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues. Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help.
Cons: There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working.
Vendor Response
"Got CAKE?"
Pros: I've been using the CAKE platform with prior companies for years, so I was ecstatic to be able to use it again. What I love most is the quick responses from all members of the Technical Support Team. If you have an issue or unsure about a feature, they don't miss a beat to guide you!
Cons: I don't like the new navigation layout. I quickly switched back to the old.
Vendor Response
"User Friendly, Easy to Use Platform"
Pros: Very easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members.
Cons: The mobile app doesn't offer all the functions I'd like to see. The mobile web version also has some glitches that limit what you can do.
Vendor Response
"CAKE Review, Completely Satisfied"
Pros: Simplicity in navigation, campaign build-out, integration, customization and exceptional support and customer service.
Cons: The only thing that comes to mind is a recent need to post our "Lead Detail, by Buyer" to a post URL. It's currently being resolved by referring us to iFrame Media who is building out the API for us.
Vendor Response
"Cake is running a lot of ad networks"
Pros: As an affiliate, Cake makes the process of selecting and running offers each. With so many ad networks using this platform, it also makes the learning curve and consistency quite nice as well.
Cons: On the advertiser/client side, CAKE isn't the cheapest solution around, but it's also a top player. Seeing more customization options would be nice, so it's not so familiar and similar to other platforms running it as a network solution.
Vendor Response
"Powerful but can be fiddly to set up"
Overall: Overall, when considering the cost of the software, we have been extremely impressed
Pros: CAKE is a very powerful piece of software, which allows for a lot of complex customisation and specific set up
Cons: Compared to previous software I have used, I have found that sometimes, as a result of its power, CAKE can sometimes be more complex to set up/find certain information
"Cake is easy as pie to use"
Overall: I can integrate with 3rd parties and it is very easy to do, plus I can send my affiliates their tracking so I know that it matches up and there is no room for discrepancy. I like the ease of the reporting system.
Pros: I like that it gives me stats in real time, I can check pixel fires, real time reporting, mobile tracking etc.
Cons: Sometimes its a bit hard to reach support on busy days, but all in all they are very helpful.
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"New user but so far so good"
Pros: I do think this software is much easier to use than others, I really like the overall look and design as well as the end result.