# onalytica Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about onalytica Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more. Source: https://www.capterra.com/p/156233/onalytica --- # onalytica Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) onalytica ## What is onalytica? Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning influencer marketing software platform that connects brands with topical influencer communities and helps them to scale and structure influencer programs globally. Onalytica provides the software, professional services and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy. ## What is onalytica used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Influencer Marketing](https://www.capterra.com/influencer-marketing-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/) Top alternative Featured Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for onalytica?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.onalytica.com&name=onalytica) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### onalytica 4.4 (7) VS. [4.2 (254)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (7) Ease Of Use 4.1 (251) Value For Money 4.4 (7) Value For Money 3.8 (186) Customer Service 4.9 (7) Customer Service 4.4 (218) ## onalytica alternatives [4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/159351/Zoho-Social/) [Lyfpit](https://www.capterra.com/p/228116/Lyfpit/) [4.6 (138)](https://www.capterra.com/p/228116/Lyfpit/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228116/Lyfpit/) [View all alternatives](https://www.capterra.com/p/156233/onalytica/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Categorization/Grouping Organize and group data or items based on various criteria Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Data Visualization Graphical representation of data onalytica 17 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Organize and group data or items based on various criteria Centralized database of stakeholders and their contact information such as names, address, phone number etc. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Get Advice We can help you find the software with the features you need. Features 4.3 (7) 4.3 Based on 7 reviews ## Pricing Value for money 4.4 (7) ### Starting price Contact vendor for pricing Free trial available Value for money 4.4 (7) 4.4 Based on 7 reviews ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (7) 4.9 Based on 7 reviews ## User reviews Overall rating 4.4 Based on 7 reviews Filter by rating 5(3) 4(4) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Ryan B. Global Digital Relationship Marketing Lead: Influencers, Employee Advocacy & Developer Relations Information Technology and Services ### "Onalytica: from spreadsheets to management " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 8, 2019 Overall my experience has been positive with Onalytica. It's a cost-effective tool and the Onalytica client success team is very responsive and helpful. Pros There are several things I like most about Onalytica. For starters, I like how easy it is to see an influencer's network map. In addition, I like being able to be taken directly to a tweet from the software. Cons What I like least about Onalytica is (currently) you can only evaluate influencers that are in your program and not in all of Twitter. Also, only being able to use Twitter and personal blogs is limiting to influencer discovery and management. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MF Marie F. Senior Social Media Manager Non-Profit Organization Management ### "Marie Curie - Onalytica Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 5, 2019 It took us a while to really know what we want and confidently brief the Onalytica team. Now with the help of your team, we have a crystal clear plan and are getting a lot more from the tool. After working with your tool for several years I realise the amount of time you really have to dedicate to make it work, even just to make sure other teams are getting the most out of it, as soon as you do you start seeing the fruits of your labor! Pros I like the range of ways we're able to get to know each individual influencer and how they relate to our brand through keywords. The alerts are particularly useful. The main perk of working with Onalytica is the support of their staff Cons Without training it is hard to find your way around the tool. It's not overly pretty either. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Head of Content Facilities Services ### "Delivering powerful insights that can inform any content marketing strategy" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 29, 2019 We needed to bolster our content marketing strategy through a partnership and influencer marketing co-creation strategy. We also need to amplify our content via social media and other digital channels through the same. Onalytica was a clear choice for us to achieve both of these outcomes. The support we've received from the team in setting up our pilot influencer relations campaign has been invaluable and we're excited about the prospect of rolling out our new programme and strategy. Pros The software is easy to use and intuitive. It allows you to easily identify your key influencers, view them based upon topic and monitor what they say in relation to those topics so that you can respond in a timely fashion. This means you can build effective and engaging content creation into your marketing strategy. Cons I would like the connection maps to allow you to drill down into the various connections. The inability to do that is the one piece of the software that doesn't feel innovative. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Stuart W. Marketing Director Financial Services ### "B2B Influencer Marketing Programme" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 27, 2019 Very collaborative right from Day 1. Some software suppliers are 'hands on' up until the point you purchase the licence and then quickly melt away until renewal day! Onalytica have been completely different, keen to stick with us and help us develop & build our influencer marketing strategy, offering insights and advice along the way. The tool is excellent but the support we have received from he account management team has been critical to our programme's success. Pros The insights this software gave us into our existing and potential market influencers was staggering. Onalytica has helped take us from a brand at the periphery of social media interaction with its customers to one that achieves a market-leading share of voice in our category. The flexibility and data-rich content of the tool allows us to quickly and easily display results internally to key stakeholders and keep track of ROI. Cons Initially, the cost was a potential barrier as we were not used to spending such sums with external partners (historically our cost base/budget has been kept to a minimum). We had some internal stakeholder management to go through in order to 'sell in' the potential benefits. However, based on the results we have achieved, this has now proven to be extraordinarily good value and worth the spend in terms of our brand reach, resonance and ROI. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Vice President, Social Media Marketing Banking ### "Great software supported by great people" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 25, 2019 Pros First class data supported by good insight. Cons Nothing comes to mind. Functionality is solid Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CW Chris W. Group Head of Digital Utilities ### "Drax" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 25, 2019 Very positive. I've had a relationship with them going back to soon after they started up and they've always been keen to develop the service in the directions needed by users. Their customer service is always great and compared to some other, also essential tools, I feel Drax really gets good value from it. The price point is set well so that we can justify it in the mix as a secondary social media monitoring service after Brandwatch. Pros Email alerts for day-to-day. Ability to add lots of detailed key words. Maps of stakeholders, allowing drill down to see conversations between two people or orgs and discover their perspectives on issues. Cons Email alerts would be much more useful if (a) we could see every tweet or blog rather than having to click to see more and more importantly (b) if the HTML emails better optimised for mobile devices -- most people view these on their iPhones in the morning rush hour and it can be pretty hard at times without pinch to zoom. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JH Jennafer H. Senior marketing executive Financial Services ### "Excellent service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 25, 2019 I only have positive things to say about Onalytica. The service is fantastic, with dedicated staff on hand to answer any queries and help with the software whenever we need. The range of insights that the software provides are also fantastic. Pros Very easy to use Powerful insights unavailable anywhere else Strong reporting suite Cons Discover software not the best for our niche market Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/156233/onalytica/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)