# onalytica Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is onalytica the right Social Media Management solution for you? Explore 7 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156233/onalytica/reviews --- onalytica 4.4 (7) [View alternatives](https://www.capterra.com/p/156233/onalytica/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of onalytica Ease of use 4.3 Customer Service 4.9 ## Showing most helpful reviews Showing 1-7 of 7 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Stuart W. Marketing Director Financial Services Used the software for: 1-2 years ### "B2B Influencer Marketing Programme" January 27, 2019 5.0 Very collaborative right from Day 1. Some software suppliers are 'hands on' up until the point you purchase the licence and then quickly melt away until renewal day! Onalytica have been completely different, keen to stick with us and help us develop & build our influencer marketing strategy, offering insights and advice along the way. The tool is excellent but the support we have received from he account management team has been critical to our programme's success. Pros The insights this software gave us into our existing and potential market influencers was staggering. Onalytica has helped take us from a brand at the periphery of social media interaction with its customers to one that achieves a market-leading share of voice in our category. The flexibility and data-rich content of the tool allows us to quickly and easily display results internally to key stakeholders and keep track of ROI. Cons Initially, the cost was a potential barrier as we were not used to spending such sums with external partners (historically our cost base/budget has been kept to a minimum). We had some internal stakeholder management to go through in order to 'sell in' the potential benefits. However, based on the results we have achieved, this has now proven to be extraordinarily good value and worth the spend in terms of our brand reach, resonance and ROI. Review Source Ryan B. Global Digital Relationship Marketing Lead: Influencers, Employee Advocacy & Developer Relations Information Technology and Services Used the software for: 2+ years ### "Onalytica: from spreadsheets to management " February 8, 2019 4.0 Overall my experience has been positive with Onalytica. It's a cost-effective tool and the Onalytica client success team is very responsive and helpful. Pros There are several things I like most about Onalytica. For starters, I like how easy it is to see an influencer's network map. In addition, I like being able to be taken directly to a tweet from the software. Cons What I like least about Onalytica is (currently) you can only evaluate influencers that are in your program and not in all of Twitter. Also, only being able to use Twitter and personal blogs is limiting to influencer discovery and management. Review Source MF Marie F. Senior Social Media Manager Non-Profit Organization Management Used the software for: 2+ years ### "Marie Curie - Onalytica Review" February 5, 2019 4.0 It took us a while to really know what we want and confidently brief the Onalytica team. Now with the help of your team, we have a crystal clear plan and are getting a lot more from the tool. After working with your tool for several years I realise the amount of time you really have to dedicate to make it work, even just to make sure other teams are getting the most out of it, as soon as you do you start seeing the fruits of your labor! Pros I like the range of ways we're able to get to know each individual influencer and how they relate to our brand through keywords. The alerts are particularly useful. The main perk of working with Onalytica is the support of their staff Cons Without training it is hard to find your way around the tool. It's not overly pretty either. Review Source CW Chris W. Group Head of Digital Utilities Used the software for: 2+ years ### "Drax" January 25, 2019 4.0 Very positive. I've had a relationship with them going back to soon after they started up and they've always been keen to develop the service in the directions needed by users. Their customer service is always great and compared to some other, also essential tools, I feel Drax really gets good value from it. The price point is set well so that we can justify it in the mix as a secondary social media monitoring service after Brandwatch. Pros Email alerts for day-to-day. Ability to add lots of detailed key words. Maps of stakeholders, allowing drill down to see conversations between two people or orgs and discover their perspectives on issues. Cons Email alerts would be much more useful if (a) we could see every tweet or blog rather than having to click to see more and more importantly (b) if the HTML emails better optimised for mobile devices -- most people view these on their iPhones in the morning rush hour and it can be pretty hard at times without pinch to zoom. Review Source VR Verified Reviewer Head of Content Facilities Services Used the software for: Less than 6 months ### "Delivering powerful insights that can inform any content marketing strategy" January 29, 2019 4.0 We needed to bolster our content marketing strategy through a partnership and influencer marketing co-creation strategy. We also need to amplify our content via social media and other digital channels through the same. Onalytica was a clear choice for us to achieve both of these outcomes. The support we've received from the team in setting up our pilot influencer relations campaign has been invaluable and we're excited about the prospect of rolling out our new programme and strategy. Pros The software is easy to use and intuitive. It allows you to easily identify your key influencers, view them based upon topic and monitor what they say in relation to those topics so that you can respond in a timely fashion. This means you can build effective and engaging content creation into your marketing strategy. Cons I would like the connection maps to allow you to drill down into the various connections. The inability to do that is the one piece of the software that doesn't feel innovative. Review Source JH Jennafer H. Senior marketing executive Financial Services Used the software for: 6-12 months ### "Excellent service" January 25, 2019 5.0 I only have positive things to say about Onalytica. The service is fantastic, with dedicated staff on hand to answer any queries and help with the software whenever we need. The range of insights that the software provides are also fantastic. Pros Very easy to use Powerful insights unavailable anywhere else Strong reporting suite Cons Discover software not the best for our niche market Review Source VR Verified Reviewer Vice President, Social Media Marketing Banking Used the software for: Less than 6 months ### "Great software supported by great people" January 25, 2019 5.0 Pros First class data supported by good insight. Cons Nothing comes to mind. Functionality is solid Review Source Similar Products Featured