# AVID Ad Server Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about AVID Ad Server Software - reviews, pricing plans, popular comparisons to other Advertising Agency products and more.

Source: https://www.capterra.com/p/156243/AVID-Ad-Server

---

# 

 AVID Ad Server Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

AVID Ad Server

## What is AVID Ad Server?

Cloud-based solution that helps manage, track and create advertisements using codes, Video Ad-Serving (VAST) templates & more.

## What is AVID Ad Server used for?

[Advertising Agency](https://www.capterra.com/advertising-agency-software/)[Ad Server](https://www.capterra.com/ad-server-software/)

Top alternative

Featured

Overall rating

Based on 10 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€199

Per User, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for AVID Ad Server?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://avidadserver.com/&name=AVID Ad Server)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### AVID Ad Server

4.5 (10)

VS.

[4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/)

Starting Price

€199

Per User, Per Month

Starting Price

$126

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (10)

Ease Of Use

4.3 (119)

Value For Money

4.3 (10)

Value For Money

4.3 (103)

Customer Service

4.4 (10)

Customer Service

4.7 (96)

## AVID Ad Server alternatives

[4.6 (6,038)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.4 (2,998)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[4.5 (13,577)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting price

$10.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (417)](https://www.capterra.com/p/178111/Ziflow/reviews/)

Starting price

$199.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/156243/AVID-Ad-Server/alternatives/)

## FAQs about AVID Ad Server

Overview

### Which roles and teams benefit most from AVID Ad Server?

AVID Ad Server is most used by ad operations managers, online marketing teams, and commercial or partner-facing roles that need to launch, track, and optimize digital campaigns. Administrative and project-oriented users benefit from centralized campaign management, reporting, and workflow visibility, while sales-related teams use it to support client delivery and advertising performance.

Answer based on 10 reviews

Overview

### What company size and specific industries is AVID Ad Server built for?

AVID Ad Server is designed for publishers, advertisers, ad networks, and bloggers in the digital advertising and online media space. It is best suited for organizations that manage video ad creation and delivery, including media publishers and ad operations teams of varying company sizes.

Features and Usability

### What are the key features of AVID Ad Server?

AVID Ad Server offers campaign management, ad inventory management, and ad optimization for organizing and adjusting ad delivery. It also includes A/B testing and conversion tracking for performance measurement, plus mobile ad serving, native ad serving, newsletter/email ad serving, rich media ad serving, and video ad serving.

Getting Started and Support

### What training and onboarding options does AVID Ad Server offer?

AVID Ad Server provides in-person training, live online sessions, webinars, and documentation. In-person and live online formats support guided instruction, webinars can cover feature overviews and workflows, and documentation gives teams written reference material for self-paced review and later consultation.

Getting Started and Support

### What customer support options does AVID Ad Server offer?

AVID Ad Server provides 24/7 live rep support and chat. No reviewer feedback about support quality is available, so user experience with response times, helpfulness, or common frustrations cannot be described from the catalog data.

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Ad Inventory Management

Manage advertised inventory that is featured and tracked across marketing campaigns

Ad Optimization

Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more.

Banner Management

Manage digital banner ads on company websites or affiliate partner websites

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

AVID Ad Server 12 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Manage advertised inventory that is featured and tracked across marketing campaigns

Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more.

Manage digital banner ads on company websites or affiliate partner websites

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Self-serving platform to help advertisers manage their ads on apps or mobile web.

Ads served to users as part of the flow of their online browsing experience.

Newsletter/Email Ad Serving

Plan and coordinate all the resources, costs and time needed to execute assignments

Type of ad serving that helps add placements and serves ads that contain multiple files like video, audio, or image.

Ads displayed directly within a video player

Get Advice

We can help you find the software with the features you need.

Features

4.4 (10)

4.4

Based on 10 reviews

## Pricing

Value for money

4.3 (10)

Free Trial

Basic

€199.00

Per User,Per Month

Value for money

4.3 (10)

4.3

Based on 10 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (10)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (10)

4.4

Based on 10 reviews

## User reviews

Overall rating

4.5

Based on 10 reviews

Filter by rating

5(5)

4(5)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

EH

Edmond H.

Garagiste

Human Resources

### "Logiciel de gestion "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 25, 2023

Pros

Par le bon logiciel AVID Ad server j'assure la gestion de marketing, c'est plus facile à utiliser.

Cons

Le logiciel AVID d server a un prix apprécié que j'ai pas grand chose a souligner

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NM

Nicolas M.

Agent commercial

Building Materials

### "Logiciel de publication"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 17, 2023

Pros

Le logiciel AVID ad server est un bon logiciel de publication qui par son biais, je fais mes publications plus rapidement et plus facilement par mail à ma clientèle.

Cons

Le rapport prix du logiciel AVID ad server est mieux abordable et je n'ai grand chose a souligner de plus.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

WF

Wilrich Fleury Amour L.

Gestionnaire de chantier

Construction

### "Logiciel de publicité "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

October 17, 2023

Pros

AVID Ad Server est un logiciel très performant. Grâce ce logiciel notre entreprise a développé une très grande visibilité.

Cons

Il n'y a pas de reproche à faire pour ce logiciel. Il est recommandable

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SN

Salomon N.

Commercial

Commercial Real Estate

### "Logiciel de solution "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

October 3, 2023

Pros

C'est le meilleur logiciel de solution basé sur le cloude, il permet de gérer, suivre et créer des publicités .

Cons

Je recommande surtout aux entreprises de promouvoir leurs produits sur le marché en utilisant ce logiciel.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SB

Saturnin B.

Administratif

Construction

### "Logiciel de gestion "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

September 22, 2023

Pros

C'est un logiciel de serveur publicitair très bon et très fiable.

Cons

C'est un logiciel tres fiable à recommanderau utilisateur

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RH

Rene H.

Agent immobilier

Real Estate

### "Logiciel de gestion "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

September 16, 2023

Pros

Facilite la publicité et la commercialisation.C'est très bon et fiable.

Cons

Je le recommande, je n'ai pas une grande chose à y reprocher.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Ad Operations Manager

Internet

### "Quite good ad serving option "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

March 19, 2021

Pros

Worthwhile ad monitoring and management solution, includes convenient real-time reporting, supports reach media ads, extra functionality, responsive support team.

Cons

I wish the price would be lower, also additional training and onboarding are needed to start.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Usama A.

Online Marketer

Marketing and Advertising

### "AVID Ad Server ... A Good Choice"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 7, 2019

Their link tracker feature is quite useful as it tracks my clicks and manage the redirect destination URLs. plus they offer a really good support so for me ... AVID works!

Pros

I am new to this software but got use to it really quickly as the UI is so intuitive which makes managing my campaigns easy. It gives me a option to scale with flexible monthly scaling options. Its all cloud based so you can access it from anywhere around the globe and don't have to worry about installing anything on your computer. The built in templates are also very useful and are optimized for the highest click through rates. Instant and real time reporting which gives you a complete insight about your campaign and lets you know easily if you are wasting your money.

Cons

There are not much cons to this software for me as it is a very good tool.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Amanda O.

Cook

Facilities Services

### "Great software"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 25, 2019

Pros

I used this at a previous job and it was very easy to use

Cons

The only con I have is that there was sometimes too many menus

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DP

Dave P.

Partner

### "Without a doubt AVID Ad Server has been our smartest investment in terms of online marketing."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

July 10, 2018

Using AVID allowed us to earn every month without any additional ad spend thanks to their exit intent pop-ups and ad containers. We really can't say enough to really detail how much we love AVID!

Pros

AVID makes it easy to manage all of our ad campaigns. The system offers several unique features and functions that set it apart from all other solutions on the market. You're not going to find another platform out there that lets you create and manage your ad placements, offers, and links - plus tracks the data through your entire funnel. The AVID support team is excellent and very helpful. All in all, we are very pleased with this partnership, and I highly recommend working with them.

Cons

While it's much easier to use than any other ad server, you're still going to need a little training to make sure campaigns are set up correctly. Luckily they offer free training.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/156243/AVID-Ad-Server/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.