Who Uses This Software?

Search marketing experts who manage PPC campaigns for their own company, or for others through an agency or consultancy.


Average Ratings

28 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $224.00/month
    See pricing details
  • Pricing Details
    Pricing is based on level of features and number of managed accounts.
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online

Vendor Details

  • Optmyzr
  • www.optmyzr.com/
  • Founded 2013
  • United States

About Optmyzr

Solution designed to manage AdWords and Bing Ads accounts more efficiently and provide insights through analytics & reporting. One-Click Optimizations and Account Workouts help you make quick improvements to your PPC accounts. Automated reporting solution for AdWords, Bing Ads, Facebook, Google Analytics and custom data sources.


Optmyzr Features

  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder

Optmyzr Reviews Recently Reviewed!

The Optmyzr team is extremely professional, highly knowledgeable, and great to work with.

Nov 14, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
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Pros: All the features like Optimization Tasks, budget management (easy to day part). The interface is easy, and I like seeing how much time the optimizations save me.

Cons: While the basic features are easy, some of the advanced features like scripting are extremely powerful, but do take time to understand.

Vendor Response

by Optmyzr on November 16, 2017

Thanks for the review Karl! It's really great to hear that you've taken the time to learn our more advanced features because they can indeed save a ton of manual work if you're willing to invest some time upfront to learn how they work. We're currently revamping some of our more advanced tools like the Hour of Week and Geo Bid tools to make them easier to learn while still keeping all their capabilities for power users like yourself.

Good overall. We like the pro dashboard and ease of tracking budgets as well as the scripts.

Nov 13, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Pro Dashboard, budget tracking, budget scripts, check destination scripts, check sitelink scripts, account alerts, account workouts.

Cons: On the account workouts / tools for example "First page bridger" it doesn't find all of them. I will go over to Adwords and there will be several more that weren't loaded in Optmyzr. I feel that may be the same way for Keyword lasso etc. I just am not 100% that it is grabbing everything.

Overall: Better optimization for our AdWords accounts and it has saved a tremendous amount of time from a daily budget tracking perspective and optimizations.

Vendor Response

by Optmyzr on November 16, 2017

Thanks for the review Carrie! We really appreciate your business and that you are taking the time to share your experience! Our algorithms for tools like the Keyword Lasso and First Page Bridger take some extra data into account that goes beyond what you'd be able to see directly on the AdWords site so that may be why you see a difference. Our goal is to provide you only with the most relevant suggestions and we'll definitely continue to refine our algorithms based on feedback like this.

Powerful tool and a reasonable price

Nov 12, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Lots of features and flexibility. Great scripts too. Direct links into AdWords, Bing and Facebook.

Cons: Can be a bit complex to use for a novice user. Pricing can be an issue is you have a large volume of small clients/spenders.

Overall: Improved AdWords performance. Better yield on ad spend and less wasted spend.

Vendor Response

by Optmyzr on November 14, 2017

Great feedback Monte! We're definitely more geared towards PPC experts and the types of tasks that they would spend a lot of time on if they didn't have our tools. But if you ever have a new person on your team who's not as advanced as you, they can take our free course on Udemy to get ramped up. That's in addition to the personal trainings we do of course. We've also tweaked our pricing and we have a new Enterprise plan for agencies with lots of smaller accounts. Making our tools accessible to agencies of all types is really important so we always welcome the feedback on our pricing and features.

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Optmyzr is one of the most important tools we have at the agency.

Nov 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: We've been using Optmyzr for almost three years, and I can't say enough good things about it. The stack of tools offered under a single platform is nothing short of phenomenal. It's instrumental in helping our business grow and in training our analysts as well. It's such a time saver. The support we get from the team is best in class as well.

Cons: The only issue we have at the moment is that Optmyzr is not meant for optimizing more than one account at a time. If you have a client who has multiple AdWords accounts, you'll have to budget pace and manage them one by one. A portfolio solution would be highly recommended.

Overall: It has helped us get better insights into how our campaigns run as well as scaling up our output.

Vendor Response

by Optmyzr on November 13, 2017

Thanks for sharing your thoughts Bruno and for being a long-time customer! I'll add multi-account budget pacing to our roadmap. We can already do budget optimization across multiple accounts. I'll email you the instructions to access this experimental feature.

Optmyzr has allowed me to do alone in Search and Shopping what requires a team of 10+ or an agency.

Nov 10, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of use compared to other larger platforms like Kenshoo or Marin. The support team is incredible and the founder knows PPC inside and out and is happy to share his knowledge. This company goes above and beyond and continues to improve.

Cons: While this software is unbeatable for the price for top-down management and analysis...it doesn't really have the capability for bulk ad changes or keyword changes yet. I'm happy to use Adwords Editor for that type of work though so overall I'm very pleased with Optmyzr.

Vendor Response

by Optmyzr on November 13, 2017

Thanks for sharing your thoughts and the kind words! We are indeed not the best option for standard bulk changes like those that the AdWords Editor is really good at. To keep our prices reasonable, we try to build workflows that are hard to do in Google's own tools so let us know if there's anything related to bulk ad or keyword changes that we could build to make your life easier. We actually have a really cool bulk ad script that works together with the Editor to make bulk changes to seasonal ads or time sensitive promotions.

An excellent piece of software that saves us lots of time when managing our paid search clients

Nov 07, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: The functionality of Optmyzr is excellent - saving lots of time when maintaining paid search clients. While it's great for small clients, where it really comes into its own is with large clients that have tens of thousands of ad groups. It does all of the hard work when trying to keep an eye on the basics such as negative keywords, non-converting keywords, bids and bid adjustments. Optmyzr also has some great functionality when it comes to maintaining Adwords shopping campaigns.

Cons: The interface is a little bit clunky at times and not always consistent - adding keywords and adding negative keywords, for example, look very similar but work completely differently. Also, the functionality for Bing accounts is quite limited compared to Adwords.

Overall: Time saved, increased accuracy, helps with client retention

Vendor Response

by Optmyzr on November 16, 2017

Thanks for the review Richard! We're working on bringing our Bing capabilities closer to those for AdWords but if there are specific tools you want us to fast track, let us know which ones. Agreed on the interface not always being consistent. I think it's partly because we build workflows to solve very specific optimization strategies and that sometimes means a completely different layout works best. That said, we're actively working on making things as consistent as possible to make it easier to learn how to use Optmyzr.

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Great experience from Ex-Googler founders know behind of scenes of Adwords Algorithms

Nov 02, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Account workout module works great. Just 15 mins help you to keep up with all changes need to be made.
I love QS tracker! I can see all Quality Score changes in campaign / adset level by separating on 3 different factors. So, you can see the spaces where needs your attention.
This is missing part of Google Adwords Opportunities module and really excited to see more ML-AI related optimization ideas.

Cons: UI/UX still can be improved. Advanced API integration is must for smaller packages too.
The optimization module, mainly focusing on optimizing current account - why not to add new modules for creating a new account structure too.

Overall: Better Adwords optimization.
Saving more money on my client accounts.
Great support & Adwords scripts.

Vendor Response

by Optmyzr on November 16, 2017

Thanks for reviewing us Yigit! We will have a tool for creating new search campaign structures by the end of 2017. For shopping campaigns, we already have great tools for building the structure and for keeping it in sync with the merchant center data. We're always excited to be able to work with great agencies like ZEO and learn how we can do even more to make managing PPC easier and more profitable.

Great PPC Software

Aug 21, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Everything! its the best tool I've used in more than 10 years managing ppc campaigns. It's a great value for what you pay. Never do PPC without it.

Cons: I believe there are no cons. Just the reports could offer more options, but they keep improving constinuoulsy.

An exceptionally helpful software that assists our PPC account team with smart recommendations.

Jul 28, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love that the recommendations seem to often be curated well, which reduces time spent trying to determine if the tool is accurate. Optmyzr has become a heavy-hitting tool in our management process because of its good recommendations that assist us in making the overall decision.

Cons: The account linking in Google Merchant Center Interface drops constantly for us. The fix is fairly simple in terms of just relinking the accounts, but it does take additional time each time we want to refresh an account.

Great experience with rich useful features that allow us to improve campaign perf.

Jun 20, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Optmyzr is lightweight and easy to use. I can get in and find what I am looking for quickly and then optimize the campaigns intuitively with the tools supplied.

By far my favorite tools are for shopping campaign optimization. The attribute bidding tool is fantastic. What great time savings. Just learning about the GrIP structure was valuable for us.

Cons: I would like to see Bing optimization options available for our accounts.

Also for reporting it would be nice to have month over month reporting options with % difference measurement for conversions, cost, etc. These are minor gripes though.

Optmyzr is a wonderful tool for fairly new, intermediate & even advanced Adwords users

Jun 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The look & feel is the most striking thing. Having used almost ever Adwords tool on the market, Optmyzr is certainly the most gorgeous. But what I love most is finding a new option, or a new tool every other time I log in! What's possible with just one tool is frankly ridiculous.

Vendor Response

by Optmyzr on June 07, 2017

Thanks for the kind words Mike! It certainly means a lot to us when we get this type of review from one of the authors of the world's best selling book on AdWords!

Best in class optimization and reporting tool for AdWords

Oct 28, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: After comparison of many tools OPTMYZR provides us the best ratio of cost / performance. Very nice intuitive workspace allows to do the job quickly and have fun with it. One of the best tools are one click optimizations with possibility to set custom filters. Also Quality score tracker is an added value, when you can compare the evolution of this crucial metric over time. Flexible reporting suitable also for non english speaking countries was one of the big features that led to decision to buy OPTMYZR. Finally, the support for OPTMYZR is just above expectations.

Pros: mentioned above adding new features frrequently

Cons: miss some less frequently used metrics in reports for GSP (saved emails, resend), percentage of video views, etc

Recommendations to other buyers: compare with WordStream

Great PPC Software

Oct 11, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Got this software specifically to help manage our shopping campaigns. The campaign builder didn't have all the functionality we had hoped for, but after reaching out to their support team they implemented the new functionality within a week! We have a product feed w/ hundreds of thousands products and the shopping campaign builder allowed us to create 10k ad groups/product groups within only a few hours. On top of the shopping campaign builder, they have many other useful tools and performance reports that will save you lots of time managing your account.

Best AdWords Software

Jul 22, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: I manage lots of AdWords accounts and Optmyzr is the only AdWords software I have found to be useful and effective. You can tell it was made and is managed by people who have lots of experience managing AdWords campaigns.

Pros: It helps me not only manage campaigns faster than I could on my own, but it also gives me data insights I can't see on my own. It helps me get better performance for my clients.

Recommendations to other buyers: Try it out! I believe they offer a free trial. Try it out and I bet you'll be very happy with it. I know I was.

Very Good experience

Jun 24, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Very good experience with Optmzr, the tool is very time saving and the customer service very reactive and efficient. Would definitely recommend the service.

Pros: saves time good customer service

Cons: did not find any yet

Great tool for PPC management, reporting, and building shopping campaigns

Jun 21, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I have used Optmyzr for more than 1 year and consider it one of the best AdWords tools available. Through automated reporting, I save several hours of work each month. Moreover, the support team is very responsive and willing to implement new features based on requests from the users. In particular, the feature for building shopping campaigns has turned into a very effective and flexible tool that eases optimisation.

Vendor Response

by Optmyzr on June 22, 2016

Thanks for the kind words! I'm glad you like our Shopping Campaign Builder and Shopping Campaign Refresher tools to help save time! Let us know how we could make these tools even better for you...

The Support Team Is Amazing

May 20, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Lovely product, used primarily for reporting and monitoring. The support from the Optmyzr team is exceptional. Fast response times are the norm and they are great with feature requests too. It's a pleasure working with the tools and the teams.

Pros: - Great support -Beautiful, customisable reporting -Easy to use interface

Cons: - The app tells you how much time you've saved using it. That little feature is wildly inaccurate, but it's really not much of an issue. Just a pet peeve.

Vendor Response

by Optmyzr on May 20, 2016

Thanks for the review! We're happy to hear you like our tools and the support we're providing. And sorry to hear about your pet peeve... Maybe one day we'll figure out how to use machine learning to give you a better estimate of the time saved :-)

Absolute time saver

May 19, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool.

Pros: - historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision

Cons: - very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker.

Vendor Response

by Optmyzr on May 19, 2016

Thanks for the review! For the smaller accounts, you should try the Turbo Mode in the optimizations. We're also making reporting better :-)

'Must Have' Software For Adwords Optimization

Dec 19, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: As a growing Adwords Management Agency, Optmyzer not only saves over 15 hours of report analysis every week - it helps me make decisions that make people money. The software is intuitive and easy to use. It's also customizes reports easily and allows me to send fantastic reports to clients. New features, tools, and delightful upgrades come regularly. I wanted an affordable tool that would help me analyze data, make decisions, and grow accounts effectively - and Optmyzer has done all of these things and more with flying colors.

Pros: - Support staff is second to none! They are fast, knowledgeable, and professional. Great team over there! - They have automatic optimizations for every part of your account that are unbelievable. - Reporting features with the ability to integrate with Google Analytics help with having something the our customers can easily read and understand. - My favorite is the account analysis section that has all kinds of reports - both visual and numeric that allow you to really play with the data in any way that you want.

Cons: I honestly have no complaints. Not a one. Even the price is unbelievably affordable.

Vendor Response

by Optmyzr on December 21, 2015

Thanks for great review! We've got some cool new time-saving features in the works for 2016 so we hope we'll continue to earn your praise!

The Best tool in the PPC Universe

Dec 17, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: I have been using Optmyzr since last 8 months and I have saved 41 hours in optimizing clients accounts. This is huge, I literally got 41 extra hours to work on different creative aspects for my clients PPC accounts. When you have multiple clients and less time to review each client's AdWords accounts then Optmyzr is your tool to go. And the best part of this tool is that they update and introduce new features frequently.

Pros: - Great Customer Support - User Friendly UI - Experience of Microsoft & Google Alumni

Cons: Bing Ads features are not supported fully (But I guess they will do it better with time)

Vendor Response

by Optmyzr on December 17, 2015

I'm happy to hear Optmyzr has saved you so much time! We have many new time saving features planned for launch in 2016. On the topic of Bing Ads integration, we'd love to hear which capabilities you'd like us to build next. Just drop us a line through our site and we can set up a call or discuss it over email.

review for Optmyzr

Apr 14, 2015
4/5
Overall

Comments: i am very satisfied with the tool it is very helpful and time saver for me since I run more than 100 campaigns

Vendor Response

by Optmyzr on June 09, 2015

Thanks for reviewing us! Let us know what change we could make to earn that 5th star :)

Great Application, Fantastic Custom Service

Dec 12, 2014
5/5
Overall

Comments: I have been using Optmyzr for almost a year and it kept on improving regularly with new features and ergonomy enhancement. More is coming with Google Analytycs and Bing Ads integration and it's very promising. Price remains much more accessible than some other big softwares and does allow to save lots of time.

Pros: Customer service is nice, reactive, efficient and always listening to suggestions and comments. I also like the nice reports you can quickly produce.

Cons: None so far !

Vendor Response

by Optmyzr on December 31, 2014

Thanks for the positive review! Like you pointed out, we're adding lots of new features all the time so let us know if there's something missing that would make your life easier while managing your PPC campaigns.

Fantastic product. Perfect support!

Nov 03, 2014
5/5
Overall

Comments: We have a 40+ SEM team and Optmyzr has proven itself one of our biggest assets in scaling up our productivity and drastically improving our overall performance. Even though the system is not tailored made, it feels as if it were, since the development of the software suits our reality and our struggles. The pricing is pretty fair and we recommend it as a worthy substitute to more expensive solutions such as Marin, Wordstream, Kenshoo, etc.

Pros: The speed in which the software gets updated. If we feel there's room for improvement in a certain area, we just need to let their support know about it and a couple of days later its there. It's quite uncanny actually.

Cons: Sometimes it freezes a bit, but you only need to reload the page and it works, not a deal breaker at all.

Vendor Response

by Optmyzr on November 03, 2014

We're happy to hear that you find our ability to quickly develop or enhance the tools 'uncanny' :) Sorry to hear about it freezing sometimes, we'll look into that and see if we can reduce how often that happens in the future.

Growing Product, Excellent Service, Fair Price Point

Oct 20, 2014
5/5
Overall

Comments: I like these guys, a lot. PPC marketers are in abundance, as are their accounts. The guys and gals at Optmyzr identified the need for a broad-stroke, quick-acting tool not designed to replace, but assist PPC managers who have multiple accounts. This is exemplified in the tool's One-Click Optimizations. The tool is still growing, e.g. they are stil developing Bing integration. But the price point is fair for the number of accounts allowed (I was grandfathered in before newest price change, which is only a modest increase). Perhaps most importantly, the customer service has been stellar. I haven't felt gypped by this tool yet, which is more than many PPC marketer's can say for similar tools.

Vendor Response

by Optmyzr on November 03, 2014

Thanks for sharing your review! I think it's important that the people who build tools also have actual hands-on experience using them. I'm glad to hear that this is evident in your experience with Optmyzr. Let us know if there are any tools we could tweak to be even better.

The best Adwords tool, I have ever tried

Oct 17, 2014
5/5
Overall

Comments: I've tried many similar service, but I found that Optmyzr is the best regarding price/value. I could write a lot of functions, but "One click optimizations" and "Hour of the week analysis" saved me thousand of hours. Very easy to use, almost zero learning curve, but intelligent tools help me a lot regarding account analyzing, deciding what to change and how.

Pros: - they have automated reporting in many languages, so I can set it to my customers for their language. - very kind customers service, with solution-oriented mindset - continous development - they developed many of my ideas, its awesome

Cons: - they recently raised the prices (but not for old users, its positive)

Vendor Response

by Optmyzr on October 17, 2014

Thanks for the review and we hope to keep building many more of the things you're asking for to help make your life just a bit easier when it comes to managing AdWords!

Great Product to Manage & Optimize AdWords Accounts

Oct 15, 2014
5/5
Overall

Comments: I've been using Optmyzr for managing AdWords accounts for quite a while now. The tool is highly functional and very easy to use when optimizing large set of AdWords campaigns. This tool saves a lot of time with it's bulk optimization features that help in making changes to ads, keywords, bids, etc. The user interface is pleasing and the reporting tool helps in quickly creating detailed reports on AdWords account performance. A cost-effective tool that all AdWords marketers must truly invest in.

Pros: - Detailed Dashboard to view performance of all accounts - Intuitive and easy to use interface - 1-click optimization features that take care of tedious tasks and save a lot of time - Account level QS tracker - Quick & Easy Reporting

Cons: - None so far

Vendor Response

by Optmyzr on October 17, 2014

Thanks for the review! We hope to keep delivering time-saving features for you and all our other subscribers!

Dec 10, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Oct 17, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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