--- title: "Optmyzr Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Optmyzr Software - reviews, pricing plans, popular comparisons to other PPC products and more." source_url: "https://www.capterra.com/p/156308/Optmyzr/" page_type: "product" language: "en" --- # Optmyzr Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Optmyzr ## What is Optmyzr? Manage PPC ads at scale more effectively with recommendations for optimizations you can apply with one click. Manage ads, bids, budgets, keywords, and more for Google Ads, Microsoft Ads, and Amazon Ads. Build and maintain shopping ads from your merchant feed. Automate custom workflows. Audit accounts in seconds. Automate reporting for Google Ads, Microsoft Ads, Meta Ads, Instagram Ads, Yahoo Japan Ads, Google Analytics, and custom data sources. Integrates with Slack, MS Teams, and more. ## What is Optmyzr used for? [PPC](https://www.capterra.com/ppc-software/) Overall rating Based on 184 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Starting price $299 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Optmyzr alternatives Highest Rated [4.6 (6,076)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (62)](https://www.capterra.com/p/213461/TrueClicks/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (13,620)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/156308/Optmyzr/alternatives/) ## FAQs about Optmyzr Overview ### What problems does Optmyzr solve? Optmyzr helps teams eliminate manual PPC busywork, fragmented account monitoring, slow client reporting, and hard-to-scale campaign optimization. Paid search managers, agencies, and in-house advertisers use it to automate bids, budgets, audits, scripts, Shopping builds, and performance analysis across multiple Google Ads and Microsoft Ads accounts. Answer based on 141 reviews Overview ### Which roles and teams benefit most from Optmyzr? Optmyzr is most used by paid media specialists, digital marketing managers, consultants, and agency leaders who need to optimize PPC performance at scale. Owners, CEOs, and presidents use it to monitor account health and efficiency, while search marketing teams rely on automation, reporting, bid management, and campaign analysis to improve results. Answer based on 179 reviews Overview ### What company size and specific industries is Optmyzr built for? Optmyzr is designed for small to large organizations that run pay-per-click advertising, as well as agencies and consultancies that manage PPC campaigns for clients. It fits search marketing teams and professionals across industries that depend on paid search, including in-house marketing departments and external service providers. Features and Usability ### What are the key features of Optmyzr? Optmyzr includes core PPC features such as campaign management, bid and budget management, and customizable reporting with scheduled reports. Reviewers most often highlight differentiators like Rule Engine automation, Workouts, PPC Investigator, Keyword Lasso, and Shopping campaign tools for account analysis, optimization, and managing multiple paid search accounts. Answer based on 54 reviews Pricing ### How much does it cost and what fees or limitations are included? Optmyzr starts at $299/month for the usage-based Essentials plan, while Premium costs 389/month, and a free trial is available. Reviewers often call the pricing fair or a bargain versus competitors, though some say it feels pricey, especially when advanced or Pro-only features are needed. Answer based on 25 reviews Integrations ### Which third-party tools and platforms does Optmyzr integrate with? Optmyzr integrates with Google Ads, Google Analytics 360, Meta for Business, CallRail, and Google Workspace. These connections cover ad management, analytics, call tracking, and workplace productivity, giving teams direct access to key campaign and reporting data across major advertising and business platforms. Answer based on 11 reviews Getting Started and Support ### How easy is it to onboard and train a team on Optmyzr? Optmyzr offers live online sessions, webinars, videos, and documentation, plus reviewer-cited one-on-one training and responsive support. Experienced PPC teams tend to get productive quickly with core tools, while novices, nontechnical users, and admins configuring advanced workflows usually need more time, research, and regular hands-on use. Answer based on 30 reviews Getting Started and Support ### What customer support options does Optmyzr offer, and how do users rate the experience? Optmyzr offers email/help desk, FAQ/forum, knowledge base, and chat support. Users generally describe support as fast, knowledgeable, and helpful, with same-day replies often mentioned. Reviewers also value one-on-one guidance and the team's openness to feedback and feature requests, though some say technical questions can require waiting. Answer based on 53 reviews Reporting ### How good is Optmyzr for PPC reporting? Optmyzr handles PPC reporting well for agencies and marketing teams that need fast, customizable client reports. It supports scheduled delivery, export options, and useful Google Ads insights, though some users find templates confusing, want more predefined reports, and miss certain metrics or comparison views. Answer based on 54 reviews ## Features AI summary Based on 731 PPC reviews Capterra data shows that buyers of PPC software rank the following features as their top priorities: - **Performance Management** (**46%** of reviewers rated this feature as critical) - **Campaign Management** (**54%**) - **Advertising Management** (**50%**) Optmyzr supports all three of the features reviewers value most: **Performance Management**, **Campaign Management**, and **Advertising Management**. Together, these capabilities help businesses monitor results, manage campaigns more efficiently, and control advertising activity across channels, allowing teams to improve ad performance and make better budget decisions. Performance Management 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Organize and manage the accomplishments and development of employees or performance of applications or systems Advertising Management 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Manage advertising space and its sales within your network or publication Conversion Tracking 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Campaign Analytics 4.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics For PPC Campaigns 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important To be used for PPC specific marketing campaigns Multi-Campaign 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system Optmyzr 31 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Informs of any account changes and notifications Dashboard to view the status of ongoing processes, identify current incidents and track past activities Manage advertising space and its sales within your network or publication Application programming interface that allows for integration with other systems/databases Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Group campaigns by project, client, or campaign for better management. Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Alter the layout and content of reports Import and export data to and from software applications Graphical representation of data To be used for PPC specific marketing campaigns Geographic location of visitors determines behavior of the software Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Track and monitor a specific set of keywords Create landing pages or online forms designed to capture new leads and prospects Manage multiple campaigns in one system Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Active monitoring of systems, applications, or networks Receive system updates as soon as any changes are made Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set a time to generate routine reports automatically Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Features 4.6 (171) 4.6 Based on 171 reviews ## Pricing Value for money 4.5 (166) Free Trial [View pricing plan details](https://www.capterra.com/p/156308/Optmyzr/pricing/) Essentials $299.00 Usage Based,Per Month It includes: - Custom Rule Bidder - Budget Optimization - Bid Management - PPC Insights - One Click Optimizations - Reporting & Monitoring - Real-Time Data Refresh - Enhanced Scripts - Account Blueprints - Logging and Undo - Scripts - Slack Integration - Audit Logs - Performance Max Premium $389.00 Usage Based,Per Month It includes: - Account Blueprints - 50+ Accounts - Shopping Ads - Real-Time Data Refresh - Shopping Campaign 2.0 - Performance Max - PPC Insights - Competitor Benchmarking - Multi-account reporting and budgets - Budget Optimization - Custom Rule Bidder - Bid Management - One Click Optimizations - Audit Logs - Enhanced Scripts Enterprise Contact Vendor for Pricing It includes: - 50+ Accounts - Access Controls - Account Blueprints - Advanced Security - Audit Logs - Bid Management - Budget Optimization - Custom Rule Bidder - Enhanced Scripts - Logging and Undo - Monthly Video Training Sessions - One Click Optimizations - Optmyzr API - PPC Insights - Real-Time Data Refresh - Reporting & Monitoring - Scripts - Shopping Ads - Shopping Campaign 2.0 - Slack Integration - Unlimited Automation - Unlimited Monthly Ad Spend Value for money 4.5 (166) 4.5 Based on 166 reviews ## Integrations [ Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ CallRail](https://www.capterra.com/p/141829/CallRail/) ## Support, customer service and training options Customer Service 4.8 (168) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (168) 4.8 Based on 168 reviews ## User reviews Overall rating 4.7 Based on 184 reviews Filter by rating 5(128) 4(49) 3(6) 2(1) 1(0) Mentioned topic Sorted by most recent Tushar S. Senior Performance Marketing Manager Marketing and Advertising ### "A solid tool for simplifying PPC management across accounts" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 18, 2026 I use Optmyzr daily as part of my workflow, mainly to manage budget pacing and monitor overall account performance across multiple clients. It gives a clear, consolidated view of spend, revenue, and ROAS, which makes decision-making much easier. Since using it, I’ve saved a lot of time on audits, optimizations, and campaign builds. Tools like the PMax Channel Distribution and Shopping Analysis reports are especially useful for deeper insights, while the campaign management features make bulk campaign creation much faster than doing it directly in Google Ads or Microsoft Ads. The Rule Engine is another standout feature, allowing advanced automation that isn’t always possible natively in ad platforms. Overall, it’s helped improve efficiency and made managing multiple accounts at scale much easier. Pros Saves significant time on optimizations, audits, and campaign creation Strong reporting (especially Shopping and PMax insights) Advanced automation with Rule Engine Easy to manage multiple accounts and track performance in one place Cons Some tools can feel overwhelming initially due to the depth of functionality, especially when you’re just getting started. It takes a bit of time to fully understand how different features and reports work together, and to confidently apply them across accounts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EM Emily M. Acquisition Specialist Marketing and Advertising ### "Google Ads Lifesaver " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 24, 2024 Pros What I love most about Optmyzr is how it has transformed the way we handle our PPC campaigns. The platform is incredibly easy to use, which means we can dive right into managing and optimizing our ads without any hassle. The automation features are a lifesaver, taking care of routine tasks and bid adjustments so we can focus on more strategic work. Optmyzr has made our advertising efforts so much smoother and more effective. Cons I can't think of much, besides it can be quite pricey. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RT Ronnie T. CEO Consumer Electronics ### "They charged my CC without my permission and doubled prices" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 25, 2023 I have been a loyal CX for 2+ year they basically ans they have made it a point to charge my CC blindly never even have a conversation hey do you find it helpful, were we good etc - I am so disappointed Pros Ease of Use Clear cut account connection I think they definitely came in with promise Cons No customer supportNo account management support Smoke and Mirrors on charging us Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Joe W. VP Online Advertising Marketing and Advertising ### "Can't imagine running PPC campaigns for clients without Optmyzr" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 18, 2023 Pros Worth the cost for the automated reporting alone. Cons I'd like more options for posting changes across accounts. Most of our clients are in the same industry and many changes we make in one account would be applicable to all/most of our clients. Being able to make one change that affects multiple accounts would be helpful. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Angela M. Campaign manager Marketing and Advertising ### "Awesome Product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 21, 2022 Pros Implementation is quick & easy. Very easy to use. Great support Cons It is a little on the pricey side, but has so many features it's totally worth it Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MM Marina M. digital marketing manager Health, Wellness and Fitness ### "Outstanding Customer Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 20, 2022 Pros \[SENSITIVE CONTENT\], the \[SENSITIVE CONTENT\]at Optmyzr, was there for us through training and to answer any and all questions we had had. The support team had also gone above and beyond with any issues that had arisen during our trial period. We had also observed improvements in conversions and cost/conv. in our month-over-month Google Ads performance. Subscribing after our trial has ended was a no-brainer. Cons It's jampacked with features and options. Seems complex, at first, even for a seasoned digital marketer. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP Jorge P. Product Trainer Marketing and Advertising ### "Best PPC Optimization Automator" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 18, 2021 Optmyzr allows us to create workflows and custom automation to make our work process more efficient. In addition, we have an exceptional support team who is always willing to hear our comments and recommendations and we have the option to submit feature requests. Furthermore, they know PPC, so it is easier and more efficient to talk about strategies, blueprints, and workflows fluently. Pros One of the most helpful aspects of the tool is that it loads Google Ads data in real-time and the level of connections that it has with Google's API is powerful and accurate. Cons We have a large portfolio in MSFT, we would like to have more integrations and automation available for this network. Switched from [Skai](https://www.capterra.com/p/138608/Kenshoo-Search/) The previous provider did not have many automation and optimization features compared to Optmyzr. Alternatives considered [Opteo](https://www.capterra.com/p/153001/Opteo/) [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reasons for choosing Optmyzr They offered a nice free trial period and the support during this phase was superb. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User comercial Financial Services ### "Recomendo" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 July 27, 2021 Pros Ajuda os especialistas na otimização da campanha. Cons Este é um software do qual não tenho queixas Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Rashad G. Photographer Photography ### "Advertisement manager software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 21, 2021 Generally, I want to tell that I am not sure I will stay with this app or not because I do not see much progress though there are many calls to update the platform. Pros Since it does not offers special price for the individual, the prices is normal in contrast to others that offers skyrocketed prices. Bid Management works smoothly that is the most lovely part of the software I use. We have witnessed the big enhancement in our relations with our customers Cons It is pretty complex platform that I felt obligated to do some research as I could not find to get some important insight to use the software. It seems the interface is begging for the renovation as the current version fails to adapt with fashionable interface design. It does not provide the service in Mac version that could be considered as inconvenient Switched from [Perpetua](https://www.capterra.com/p/184755/Perpetua/) Price Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Fernando G. CEO Information Technology and Services ### "Expensive mistakes " 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 3/10 December 5, 2020 The experience is good, but very frustated because they dont change the default bid settings, something I have asked for more than 2 months, in my case it is very complicated to justify using when you can make a mistake because you dont change the default bid and it can cost you thousands of dollars in a few minutes. Pros The tools to automatize and create campaigns are great, they can save you a lot of time, and if configured correctly can run on autopilot. Cons The default bids on shopping campaigns are set to either 0.1 or 1, its very easy to skip changing one of these settings and when applying a rule for hundreds of campaigns if instead of 0.01 you set 1 it costs a lot of money. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/156308/Optmyzr/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Google Ads vs Optmyzr](https://www.capterra.com/compare/156308-213339/Optmyzr-vs-Google-Ads)[Adalysis vs Optmyzr](https://www.capterra.com/compare/156308-173311/Optmyzr-vs-Adalysis) [Semrush vs Optmyzr](https://www.capterra.com/compare/151962-156308/SEMrush-vs-Optmyzr)[monday.com AI Work Platform vs Optmyzr](https://www.capterra.com/compare/147657-156308/monday-com-vs-Optmyzr)