Who Uses This Software?

Search marketing experts who manage PPC campaigns for their own company, or for others through an agency or consultancy.


Average Ratings

62 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $224.00/month
    See pricing details
  • Pricing Details
    Pricing is based on level of features and number of managed accounts.
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online

Vendor Details

  • Optmyzr
  • www.optmyzr.com/
  • Founded 2013
  • United States

About Optmyzr

Solution designed to manage AdWords and Bing Ads accounts more efficiently and provide insights through analytics & reporting. One-Click Optimizations and Account Workouts help you make quick improvements to your PPC accounts. Automated reporting solution for AdWords, Bing Ads, Facebook, Google Analytics and custom data sources.


Optmyzr Features

  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder

Optmyzr Reviews Recently Reviewed!


THE MUST HAVE if you're managing huge adwords accounts !

Apr 26, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: You save a lot of time throught the optimizations suggestions. Really easy to use, really pro help desk, a lot of great features ! I'm really found of Optmyzr !!

Cons: Really, there is not a lot of negative aspects of this software. Maybe some benchmark advises should be added to make it perfect !!

Optimize your adwords and big ads budgets, get the most for your money

Apr 04, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Easy to optimize your adwords and big ads to reduce CPC and increase conversions. Great reporting and simple to use.

Cons: Weaker solutions for optimizing display campaigns, some features and suggested changes are hard to find.

Im overall happy about Optmyzr.

Mar 21, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The best thing for me is Shopping Refresher Pro , Manage bids, Keyword Lasso and Traffic Sculptor and also the reporting system.

Cons: The loading time when im on an overview with all my accounts is a bit slow and i would like it to load faster, or else im pretty happy about everything that is possible.

Overall: I saved alot of hours finding things automatically instead of doing it manually.

Optmyzr is a great tool that allows us to save significant time on a number of tasks.

Mar 20, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The Google Shopping campaign builder and product group refresher are very useful for the management of our ecommerce campaigns.

Cons: I wish the scripts were easier to implement than they are currently, I would prefer a one click system!

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the review Ben! I also wish installing scripts was more straightforward. We hope you still enjoy some of the other things we've done to make scripts easier to use though. And when we find that a script would be better as an API based tool, we do convert it. Our Rule Engine and Campaign Builder both started as scripts and are now on the API so they work on much larger accounts and have an easier to use workflow.

I am a online marketing specialist for over 2 years with a vast experience in Google AdWords.

Mar 20, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: You can save time by optimizing Optmyzr's recommendations specifically at the keywords level and they have good AdWords Scripts.

Cons: They need to improve this tool at the "Audiences-Remarketing" level and Pre-Configured "Automated Rules".

Overall: Saving time for optimizations.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the helpful feedback! We're very close to launching some audience optimizations. I'm sure you've given the feedback to our support crew so you'll be one of the first to get invited to the beta. We're also adding more prebuilt recipes to our Rule Engine. As I was building those I discovered some other ways we could make the Rule Engine better so you'll see some updates to that soon as well. We also did a webinar about the rule engine, here's the video in case you missed it: https://www.youtube.com/watch?v=vNeZvwZr_0g

Great software to complement your AdWords Agency

Mar 19, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Great brief workouts which go through your AdWords accounts to provide optimisations and overviews. These can be a real timesave and helps you look at accounts in different ways.

Cons: Report creation could be faster, but I can probably learn to use it better too as I think there is a template feature!

Overall: Time saving and different insights into your advertising accounts

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the review! We do indeed have a template system for reports so that you can set it up once and then leverage that same template for many clients. Each client will still get a report that has their logo so it feels custom to them. Happy to arrange a training for you if you drop us a note at support.

Makes many tasks much quicker than editing in Adwords

Mar 19, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Shopping campaign bidding tool makes managing a large feed much easier than any other tools I could find. Only wish is use could sort by column.

Cons: Load times are long due to our large feed 200K +. It does not seem that I can use the "Product Group Refresher Pro" due to the size of our feed. Also the refresher tool wants to sub-divide some higher level segments that we would never breakout. Wish you had to option to ignore some of the sub-divisions.

Very happy with the tool and the constant work to add features.

Mar 19, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: (1) The software makes monitoring budget very easy, (2) creating rules and running them is easy within the tool, and (3) very nice tool to help with shopping campaigns.

Cons: I know it is being worked on, but just getting the great functionality that is effective in Google to work within Bing.

Overall: Time and efficiency.

Amazing

Mar 18, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the easy scripts integration and the fact that you have some of the brightest people in the industry helping you along the way.

Cons: They don't offer Facebook optimization and I you need to pay for automation for the custom bid rules.

Overall: Time savings and knowledge.

Exceptional Experience for Premier Google Partner

Mar 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Speed of AdWords loading. Flexibility in reporting templates. Awesome tools for managing search terms, SKAGs, negatives etc. Works very well for an agency.

Cons: Perhaps Bing speed is a bit slow sometimes.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the review! Sorry about Bing being slow, it's often their API but we're working on some tricks to make it work faster. You may be interested in Optmyzr Express, a new capability that will launch soon where all the recommendations are cached so they will load faster.

Optmyzr provides good quick insights in your ppc accounts and saves a lot of time.

Mar 15, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The control you have in making changes in your account, first you push all suggestions manually after reviewing them. But if you are confident after a while, you can automate these changes.

Cons: It is, like other ppc tools, not able to work well with mutiple conversion actions in the accounts.

Capterra-loader

This is THE web-based software to optimize your Adwords and Bing campaigns!

Mar 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: So many tools to help you improve the ROI of your PPC campaigns but above all their Enhanced Scripts tool is insane, no need to be a coder anymore to use the power of AdWords Scripts!

Cons: If you manage just 1 or 2 Adwords campaign with small monthly budgets it's hard to justify the cost of Optmyzr.

Overall: Great! Really it's nice!

Easy to use and quick to generate reports and suggestions.

Mar 14, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Saves time for A/B ad testing and bid optimization. It also has a couple other useful reports that I don't use as much like time of day bid adjustments and shopping bidding.

Cons: Lack of features/support for Bing Ads. I would like to see support for Facebook and/or Yahoo Ads at some point.

Overall: Time saving reports and optimizations, and insight to A/B ad testing.

Great software that helps me manage multiple accounts effectively

Mar 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The overview is the best feature for me. At a glance I can see key metrics for all my accounts and quickly identify any potential issues without spending a huge amount of time filtering data.

Cons: The software itself is fantastic. I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool. This tool could help people with low number of clients grow their client base and then scale up their subscription. I do not feel in terms of pricing, it supports the independent ppc manager as much.

Overall: A great overview of the state of my ppc accounts plus fantastic insights very quickly which leaves me time to optimse rather than prep the data.

Life Changer Tool for me and my team

Mar 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The "one click" optimisations and the reporting. Its fast , straight to the point and well organised. Its faster than the adwords interface. I love it.

Overall: More Valueble Time for Creative Work & Faster Responses on my other external and internal tasks in oour digital agency

Capterra-loader

Optmyzr adds value to our workflow, suggests optimizations and ultimately adds value to our clients!

Mar 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The reason why we choose Optmyzr over other software is because we like to stay in the driving seat managing and optimizing our clients AdWords-campaigns. AdWords automation is a hot topic, but in some cases a way to save time over improving ROI. Customer support is great. They listen to our feedback and implement new features if possible.

Capterra-loader

A great help in managing my Adwords Campaigns

Mar 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It makes easy and fast to execute the most common maintainance tasks as in-deep analysis of our Adwords campaign. The visualization of data anche possibile actions is very clear and friendly.

Cons: it is not cheap, but if you manage several campaigns or a big campaign, it will likely pay itself several times helping you in investing better your budget.

Overall: Better cost per click and per covnersion in my campaigns

Capterra-loader

Very friendly and most useful tool. It helps me with daily managing clients acccounts.

Mar 14, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I use mostly : quailty score tracker, search terms n-grams, instant optimizations, spend projection and budget management, shopping tools, script tools, and REPORTING ( I like most )

Overall: It helps me to be more competetive on the market. It also helps to make really complicated campaigns with many adgroups.

Excellent AdWords Optimization Tool. Saves a lot of Time.

Mar 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Optmyzr is a very easy to use tool. Saves a lot of time as we can quickly optimize the accounts and make changes that would otherwise be time-consuming. Reporting is excellent and the reports are client friendly, beautiful, customizable, and easy to build. The account workouts are a good way to keep the accounts in good shape. Would recommend Optmyzr for all advertising specialists and agencies.

Capterra-loader

Excellent tool to manage multiple client Bing Ads, Google AdWords and Facebook Ad accounts

Mar 13, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: One location to manage multiple accounts/platforms
Excellent actionable insight tools
Constantly updating and adding new features
Quick responsive customer support

Cons: Since the complexity of the tool, it is not always the easiest to use or explain to non-PPC marketers

Overall: Time saving PPC management.

Optymyzr has been a great assistant to my PPC management and client management strategy

Mar 13, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: - Tools like the QS tracker, report designer, Shopping campaign builder, AB testing for ads, PPC investigator and Traffic Sculptor are not even available in AdWords. Having functionality above the standard UI gives PPC managers using Optymyzr an advantage over ones that dont. This feels great and clients love it too.
- Otymyzr helps me identify problem areas in an account faster. Usually I would have to crawl through data in the standard AdWords interface but the Dashboard & PPC investigator help me to reach a strategy much faster than looking through data manually.
- Absolutely love the reporting. I've been using this on almost every account daily. The reporting lets me manage client expectations much easier and get better feedback from my client base. Extremely impressed with the functionality of this. Pulling assisted conversion data from Analytics into an AdWords report is a game changer. Clients love to see this information.

Cons: - After any changes are uploaded I don't like how the tool only gives you the option to re-load or go to the dashboard. Due to the load times I find this slows down my tasks.
- I don't like how every tool auto-loads when you open it before I have a chance to select the filters and settings I want to use. I find that often I end up reloading the Keyword lasso multiple times after opening it before I get the settings I want and this slows down the tasks.
- I don't like how the Shopping Campaign Builder creates new ad groups if the product titles have changed. I like to layout shopping using one ad group per product ID and the product titles change often. It would be great to have a tool like the product group refresher that renames ad groups as the product titles update at the merchant centre level. To my knowledge this feature is not available through Optymyzr. Example, we have an ad group named "Mens Brown Shoes (ID2542)". A few days later this gets updated in the merchant centre to "Mens Leather Brown Shoes(ID2542)". Now in my shopping campaign the AD group still reads "Mens Brown Shoes" even thought the title has been updated.

Love the workout system.

Mar 13, 2018
3/5
Overall
5 / 5
Ease of Use
2 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Workout system and shopping bid management is a huge help. We save alot of time using the bid management.

Overall: Report feature, lacks ease of use. Should learn from reportgarden.com, we wanted to change our reporting system to optmyzr, but when we learned how stock and hard for our advisors to use, we scrapped it.

Time-saving tool for AdWords & Bing Ads with one click optimization

Mar 13, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Easy to use, AdWords quality score tracker, One click optimizations, Report designer & A/B testing. Great customer service & support

Cons: Pricey, no backup functionality, Display campaign & Bing Ads features are not fully supported, no paid social media integration

Vendor Response

by Optmyzr on March 14, 2018

Thanks for the review Donte! I'll reach out to you directly about the display and Bing Ads features you'd like to see added to the system.

Excellent tool and even better support!

Mar 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Saves so much time and highlights opportunities that i would have missed. Excellent accuracy in all tools.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for your kind review! I'm happy to hear our tools are highlighting new opportunities and that our support team is effective in helping you with any questions that come up.

Excellent product with well thought out tools.

Mar 13, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great optimization tools that allow us to get things done quickly for the most important KPI for our clients.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for your review Ed and for being a loyal customer. Keep us posted on whether we can help you in any way with trainings or new features!

We use several 3rd party cloud apps for digital and Optmzyr is so versatile and valuable to us.

Mar 13, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Account overview dashboard (slice data by channel, projected budgets and more). Reporting is the biggest value and our clients are amazed with how customized these reports are.

Cons: I think certain elements are a little clunky to use, but once you familiarize yourself with tools they flow ok. But it is definitely more intuitive than a lot of these new UI updates we are seeing with major players like Google Adwords.

Vendor Response

by Optmyzr on March 23, 2018

I love how you worked a little dig about the new AdWords interface into this review! Thanks for the kind words about Optmyzr!

Customer Service is super Quick and Helpful

Mar 13, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Dayparting is so easy with this software. I use this software for reporting and it is easy to create reports for lead and e-commerce clients. Whenever I have questions, the chat option in the interface is extremely helpful and the representatives respond very quickly.

Cons: In reporting, it would be great to be able to filter by campaign name instead of creating labels for campaigns. Also in the multi-account reporting, it is hard to combine Adwords and Bing since Bing labels are not used in the report yet.

Overall: Easy to create reports and the bidding options saves me time.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the great review! I know support for Bing labels is in the works already and I'll check on whether we can implement your other request for making it faster to create reports.

Capterra-loader

Workouts save a lot of time.

Mar 13, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The incredibly quick reporting and workouts. I have saved an immense amount of time in my monthly reports and in daily tasks I normally do for our MCC Clients that I can now do in just a few minutes on Optmyzer.

Cons: The layout can be a bit confusing as far as wanting to filter something out. Depending on where you are in the program, the filters can be in different places, and it's not just a click the filter and go, you have to make sure you click 'update' sometimes on the other side of the screen.

Overall: Time saver!!!

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the review Sally! I'm happy to hear we're helping you save a ton of time but I also hear you on the layout of the filters sometimes being confusing. Let me review that with the team to see how we can improve your experience.

Great value for money software for all PPC companies

Mar 13, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to pick up and analyse the data. The perfect first step when considering automating your account.

Cons: Apply changes at keyword level often - would like the option for ad group that would give the product more flexibility.

Vendor Response

by Optmyzr on March 23, 2018

We're so happy to hear that we're able to provide you with an affordable way to get into PPC automation. When the time comes to build more custom automations, we have a team for that too so be sure to let us know. Thanks for the review!

Capterra-loader

Marvelous product

Mar 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It allows a professional AdWords to scale his business analysis reducing time and allowing to do a lot of optimization.

Overall: Professional analysis done in seconds instead of minutes or hours. It allows to scale our service a lot.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for your wonderful review Francesco! We hope to continue making you happy for many more years to come!

Capterra-loader

Everything I need to optimize my clients' campaigns. Priceless!

Mar 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Optmyzr is very easy to use with powerful tools that save me a ton of time when it comes to optimizing client campaigns. Their support is second to none and they are always releasing new features and making the UI better and better. I've been using Optmyzr for a couple of years now and I can't imagine not using them. They make me look good!

Overall: Optmyzr allows my team and I to optimize every aspect of our campaigns with speed and consistency. We use it to adjust bids, budgets and to optimize bid adjustments by the hour, by the device and by location. It allows us to increase clicks, reduce CPC, and increase client conversions. Optmyzr should be in every advertiser's toolkit.

Vendor Response

by Optmyzr on March 23, 2018

This review really makes me smile because it's great to hear when we hit the nail on the head with our software and played a small part in helping make a company more successful. Thanks!

Very helpful for time consuming task

Mar 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Here is what I like most form this software
- time consuming task shortcut
- user interface very simple
- auto report
- account workout
- script

Cons: There is not so much cons about this software, maybe the high price and a more responsive customer support

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the review Alvise! I'll have a chat with your account manager to make sure there's a good plan in place for getting support as fast as you need.

The one Adwords management software I can't live without.

Mar 01, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy, simple, organized and well thought out. The software has reached a point where we don't spend our time inside the monster that is Adwords.

Cons: There is no backup function or restore function with the software.

Overall: Save time, look professional, get an extra helping hand with pay per click changing so fast.

Vendor Response

by Optmyzr on March 06, 2018

Thanks for the review Tony! I'm happy to hear it's helping you run a quality PPC agency. I'll also add your feedback for a backup and restore function to our wishlist.

Capterra-loader

Powerful, Time-Saving & Reasonably Priced

Mar 01, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: One-click optimization, workouts for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, etc - everything a PPC Manager needs in one package with a very affordable flat price - no % fee on spends.

Cons: It's a powerful tool - it will take time to build your familiarity & get the best out of it. Of course, the team does an introductory one on one with you to take you through the features - but this tool definitely not for a novice. The features on Bing are very very limited. The general user interface can be improved - looks a bit dated & clunky at times especially with large account pagination issues crop up.

Overall: It saved me lotsa time & money - makes repeated analysis available in a click.

Vendor Response

by Optmyzr on March 05, 2018

Thanks for the review! We just added a lot of new Bing Ads features so hopefully that brings it closer to what you would expect. We also continue to work on our interface to try and hit the right balance between ease-of-use and efficiency for managing lots of accounts. I agree with you that we are primary a solution for PPC Experts. If we can help with anything, let us know!

The Optmyzr team is extremely professional, highly knowledgeable, and great to work with.

Nov 14, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: All the features like Optimization Tasks, budget management (easy to day part). The interface is easy, and I like seeing how much time the optimizations save me.

Cons: While the basic features are easy, some of the advanced features like scripting are extremely powerful, but do take time to understand.

Vendor Response

by Optmyzr on November 16, 2017

Thanks for the review Karl! It's really great to hear that you've taken the time to learn our more advanced features because they can indeed save a ton of manual work if you're willing to invest some time upfront to learn how they work. We're currently revamping some of our more advanced tools like the Hour of Week and Geo Bid tools to make them easier to learn while still keeping all their capabilities for power users like yourself.

Good overall. We like the pro dashboard and ease of tracking budgets as well as the scripts.

Nov 13, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Pro Dashboard, budget tracking, budget scripts, check destination scripts, check sitelink scripts, account alerts, account workouts.

Cons: On the account workouts / tools for example "First page bridger" it doesn't find all of them. I will go over to Adwords and there will be several more that weren't loaded in Optmyzr. I feel that may be the same way for Keyword lasso etc. I just am not 100% that it is grabbing everything.

Overall: Better optimization for our AdWords accounts and it has saved a tremendous amount of time from a daily budget tracking perspective and optimizations.

Vendor Response

by Optmyzr on November 16, 2017

Thanks for the review Carrie! We really appreciate your business and that you are taking the time to share your experience! Our algorithms for tools like the Keyword Lasso and First Page Bridger take some extra data into account that goes beyond what you'd be able to see directly on the AdWords site so that may be why you see a difference. Our goal is to provide you only with the most relevant suggestions and we'll definitely continue to refine our algorithms based on feedback like this.

Powerful tool and a reasonable price

Nov 12, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Lots of features and flexibility. Great scripts too. Direct links into AdWords, Bing and Facebook.

Cons: Can be a bit complex to use for a novice user. Pricing can be an issue is you have a large volume of small clients/spenders.

Overall: Improved AdWords performance. Better yield on ad spend and less wasted spend.

Vendor Response

by Optmyzr on November 14, 2017

Great feedback Monte! We're definitely more geared towards PPC experts and the types of tasks that they would spend a lot of time on if they didn't have our tools. But if you ever have a new person on your team who's not as advanced as you, they can take our free course on Udemy to get ramped up. That's in addition to the personal trainings we do of course. We've also tweaked our pricing and we have a new Enterprise plan for agencies with lots of smaller accounts. Making our tools accessible to agencies of all types is really important so we always welcome the feedback on our pricing and features.

Capterra-loader

Optmyzr is one of the most important tools we have at the agency.

Nov 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We've been using Optmyzr for almost three years, and I can't say enough good things about it. The stack of tools offered under a single platform is nothing short of phenomenal. It's instrumental in helping our business grow and in training our analysts as well. It's such a time saver. The support we get from the team is best in class as well.

Cons: The only issue we have at the moment is that Optmyzr is not meant for optimizing more than one account at a time. If you have a client who has multiple AdWords accounts, you'll have to budget pace and manage them one by one. A portfolio solution would be highly recommended.

Overall: It has helped us get better insights into how our campaigns run as well as scaling up our output.

Vendor Response

by Optmyzr on November 13, 2017

Thanks for sharing your thoughts Bruno and for being a long-time customer! I'll add multi-account budget pacing to our roadmap. We can already do budget optimization across multiple accounts. I'll email you the instructions to access this experimental feature.

Optmyzr has allowed me to do alone in Search and Shopping what requires a team of 10+ or an agency.

Nov 10, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of use compared to other larger platforms like Kenshoo or Marin. The support team is incredible and the founder knows PPC inside and out and is happy to share his knowledge. This company goes above and beyond and continues to improve.

Cons: While this software is unbeatable for the price for top-down management and analysis...it doesn't really have the capability for bulk ad changes or keyword changes yet. I'm happy to use Adwords Editor for that type of work though so overall I'm very pleased with Optmyzr.

Vendor Response

by Optmyzr on November 13, 2017

Thanks for sharing your thoughts and the kind words! We are indeed not the best option for standard bulk changes like those that the AdWords Editor is really good at. To keep our prices reasonable, we try to build workflows that are hard to do in Google's own tools so let us know if there's anything related to bulk ad or keyword changes that we could build to make your life easier. We actually have a really cool bulk ad script that works together with the Editor to make bulk changes to seasonal ads or time sensitive promotions.

An excellent piece of software that saves us lots of time when managing our paid search clients

Nov 07, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The functionality of Optmyzr is excellent - saving lots of time when maintaining paid search clients. While it's great for small clients, where it really comes into its own is with large clients that have tens of thousands of ad groups. It does all of the hard work when trying to keep an eye on the basics such as negative keywords, non-converting keywords, bids and bid adjustments. Optmyzr also has some great functionality when it comes to maintaining Adwords shopping campaigns.

Cons: The interface is a little bit clunky at times and not always consistent - adding keywords and adding negative keywords, for example, look very similar but work completely differently. Also, the functionality for Bing accounts is quite limited compared to Adwords.

Overall: Time saved, increased accuracy, helps with client retention

Vendor Response

by Optmyzr on November 16, 2017

Thanks for the review Richard! We're working on bringing our Bing capabilities closer to those for AdWords but if there are specific tools you want us to fast track, let us know which ones. Agreed on the interface not always being consistent. I think it's partly because we build workflows to solve very specific optimization strategies and that sometimes means a completely different layout works best. That said, we're actively working on making things as consistent as possible to make it easier to learn how to use Optmyzr.

Capterra-loader

Great experience from Ex-Googler founders know behind of scenes of Adwords Algorithms

Nov 02, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Account workout module works great. Just 15 mins help you to keep up with all changes need to be made.
I love QS tracker! I can see all Quality Score changes in campaign / adset level by separating on 3 different factors. So, you can see the spaces where needs your attention.
This is missing part of Google Adwords Opportunities module and really excited to see more ML-AI related optimization ideas.

Cons: UI/UX still can be improved. Advanced API integration is must for smaller packages too.
The optimization module, mainly focusing on optimizing current account - why not to add new modules for creating a new account structure too.

Overall: Better Adwords optimization.
Saving more money on my client accounts.
Great support & Adwords scripts.

Vendor Response

by Optmyzr on November 16, 2017

Thanks for reviewing us Yigit! We will have a tool for creating new search campaign structures by the end of 2017. For shopping campaigns, we already have great tools for building the structure and for keeping it in sync with the merchant center data. We're always excited to be able to work with great agencies like ZEO and learn how we can do even more to make managing PPC easier and more profitable.

Great PPC Software

Aug 21, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Everything! its the best tool I've used in more than 10 years managing ppc campaigns. It's a great value for what you pay. Never do PPC without it.

Cons: I believe there are no cons. Just the reports could offer more options, but they keep improving constinuoulsy.

An exceptionally helpful software that assists our PPC account team with smart recommendations.

Jul 28, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love that the recommendations seem to often be curated well, which reduces time spent trying to determine if the tool is accurate. Optmyzr has become a heavy-hitting tool in our management process because of its good recommendations that assist us in making the overall decision.

Cons: The account linking in Google Merchant Center Interface drops constantly for us. The fix is fairly simple in terms of just relinking the accounts, but it does take additional time each time we want to refresh an account.

Great experience with rich useful features that allow us to improve campaign perf.

Jun 20, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Optmyzr is lightweight and easy to use. I can get in and find what I am looking for quickly and then optimize the campaigns intuitively with the tools supplied.

By far my favorite tools are for shopping campaign optimization. The attribute bidding tool is fantastic. What great time savings. Just learning about the GrIP structure was valuable for us.

Cons: I would like to see Bing optimization options available for our accounts.

Also for reporting it would be nice to have month over month reporting options with % difference measurement for conversions, cost, etc. These are minor gripes though.

Optmyzr is a wonderful tool for fairly new, intermediate & even advanced Adwords users

Jun 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The look & feel is the most striking thing. Having used almost ever Adwords tool on the market, Optmyzr is certainly the most gorgeous. But what I love most is finding a new option, or a new tool every other time I log in! What's possible with just one tool is frankly ridiculous.

Vendor Response

by Optmyzr on June 07, 2017

Thanks for the kind words Mike! It certainly means a lot to us when we get this type of review from one of the authors of the world's best selling book on AdWords!

Best in class optimization and reporting tool for AdWords

Oct 28, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: After comparison of many tools OPTMYZR provides us the best ratio of cost / performance. Very nice intuitive workspace allows to do the job quickly and have fun with it. One of the best tools are one click optimizations with possibility to set custom filters. Also Quality score tracker is an added value, when you can compare the evolution of this crucial metric over time. Flexible reporting suitable also for non english speaking countries was one of the big features that led to decision to buy OPTMYZR. Finally, the support for OPTMYZR is just above expectations.

Pros: mentioned above adding new features frrequently

Cons: miss some less frequently used metrics in reports for GSP (saved emails, resend), percentage of video views, etc

Recommendations to other buyers: compare with WordStream

Great PPC Software

Oct 11, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Got this software specifically to help manage our shopping campaigns. The campaign builder didn't have all the functionality we had hoped for, but after reaching out to their support team they implemented the new functionality within a week! We have a product feed w/ hundreds of thousands products and the shopping campaign builder allowed us to create 10k ad groups/product groups within only a few hours. On top of the shopping campaign builder, they have many other useful tools and performance reports that will save you lots of time managing your account.

Best AdWords Software

Jul 22, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I manage lots of AdWords accounts and Optmyzr is the only AdWords software I have found to be useful and effective. You can tell it was made and is managed by people who have lots of experience managing AdWords campaigns.

Pros: It helps me not only manage campaigns faster than I could on my own, but it also gives me data insights I can't see on my own. It helps me get better performance for my clients.

Recommendations to other buyers: Try it out! I believe they offer a free trial. Try it out and I bet you'll be very happy with it. I know I was.

Very Good experience

Jun 24, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Very good experience with Optmzr, the tool is very time saving and the customer service very reactive and efficient. Would definitely recommend the service.

Pros: saves time good customer service

Cons: did not find any yet

Great tool for PPC management, reporting, and building shopping campaigns

Jun 21, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I have used Optmyzr for more than 1 year and consider it one of the best AdWords tools available. Through automated reporting, I save several hours of work each month. Moreover, the support team is very responsive and willing to implement new features based on requests from the users. In particular, the feature for building shopping campaigns has turned into a very effective and flexible tool that eases optimisation.

Vendor Response

by Optmyzr on June 22, 2016

Thanks for the kind words! I'm glad you like our Shopping Campaign Builder and Shopping Campaign Refresher tools to help save time! Let us know how we could make these tools even better for you...

The Support Team Is Amazing

May 20, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Lovely product, used primarily for reporting and monitoring. The support from the Optmyzr team is exceptional. Fast response times are the norm and they are great with feature requests too. It's a pleasure working with the tools and the teams.

Pros: - Great support -Beautiful, customisable reporting -Easy to use interface

Cons: - The app tells you how much time you've saved using it. That little feature is wildly inaccurate, but it's really not much of an issue. Just a pet peeve.

Vendor Response

by Optmyzr on May 20, 2016

Thanks for the review! We're happy to hear you like our tools and the support we're providing. And sorry to hear about your pet peeve... Maybe one day we'll figure out how to use machine learning to give you a better estimate of the time saved :-)

Absolute time saver

May 19, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool.

Pros: - historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision

Cons: - very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker.

Vendor Response

by Optmyzr on May 19, 2016

Thanks for the review! For the smaller accounts, you should try the Turbo Mode in the optimizations. We're also making reporting better :-)

'Must Have' Software For Adwords Optimization

Dec 19, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: As a growing Adwords Management Agency, Optmyzer not only saves over 15 hours of report analysis every week - it helps me make decisions that make people money. The software is intuitive and easy to use. It's also customizes reports easily and allows me to send fantastic reports to clients. New features, tools, and delightful upgrades come regularly. I wanted an affordable tool that would help me analyze data, make decisions, and grow accounts effectively - and Optmyzer has done all of these things and more with flying colors.

Pros: - Support staff is second to none! They are fast, knowledgeable, and professional. Great team over there! - They have automatic optimizations for every part of your account that are unbelievable. - Reporting features with the ability to integrate with Google Analytics help with having something the our customers can easily read and understand. - My favorite is the account analysis section that has all kinds of reports - both visual and numeric that allow you to really play with the data in any way that you want.

Cons: I honestly have no complaints. Not a one. Even the price is unbelievably affordable.

Vendor Response

by Optmyzr on December 21, 2015

Thanks for great review! We've got some cool new time-saving features in the works for 2016 so we hope we'll continue to earn your praise!

The Best tool in the PPC Universe

Dec 17, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: I have been using Optmyzr since last 8 months and I have saved 41 hours in optimizing clients accounts. This is huge, I literally got 41 extra hours to work on different creative aspects for my clients PPC accounts. When you have multiple clients and less time to review each client's AdWords accounts then Optmyzr is your tool to go. And the best part of this tool is that they update and introduce new features frequently.

Pros: - Great Customer Support - User Friendly UI - Experience of Microsoft & Google Alumni

Cons: Bing Ads features are not supported fully (But I guess they will do it better with time)

Vendor Response

by Optmyzr on December 17, 2015

I'm happy to hear Optmyzr has saved you so much time! We have many new time saving features planned for launch in 2016. On the topic of Bing Ads integration, we'd love to hear which capabilities you'd like us to build next. Just drop us a line through our site and we can set up a call or discuss it over email.

review for Optmyzr

Apr 14, 2015
4/5
Overall

Comments: i am very satisfied with the tool it is very helpful and time saver for me since I run more than 100 campaigns

Vendor Response

by Optmyzr on June 09, 2015

Thanks for reviewing us! Let us know what change we could make to earn that 5th star :)

Great Application, Fantastic Custom Service

Dec 12, 2014
5/5
Overall

Comments: I have been using Optmyzr for almost a year and it kept on improving regularly with new features and ergonomy enhancement. More is coming with Google Analytycs and Bing Ads integration and it's very promising. Price remains much more accessible than some other big softwares and does allow to save lots of time.

Pros: Customer service is nice, reactive, efficient and always listening to suggestions and comments. I also like the nice reports you can quickly produce.

Cons: None so far !

Vendor Response

by Optmyzr on December 31, 2014

Thanks for the positive review! Like you pointed out, we're adding lots of new features all the time so let us know if there's something missing that would make your life easier while managing your PPC campaigns.

Fantastic product. Perfect support!

Nov 03, 2014
5/5
Overall

Comments: We have a 40+ SEM team and Optmyzr has proven itself one of our biggest assets in scaling up our productivity and drastically improving our overall performance. Even though the system is not tailored made, it feels as if it were, since the development of the software suits our reality and our struggles. The pricing is pretty fair and we recommend it as a worthy substitute to more expensive solutions such as Marin, Wordstream, Kenshoo, etc.

Pros: The speed in which the software gets updated. If we feel there's room for improvement in a certain area, we just need to let their support know about it and a couple of days later its there. It's quite uncanny actually.

Cons: Sometimes it freezes a bit, but you only need to reload the page and it works, not a deal breaker at all.

Vendor Response

by Optmyzr on November 03, 2014

We're happy to hear that you find our ability to quickly develop or enhance the tools 'uncanny' :) Sorry to hear about it freezing sometimes, we'll look into that and see if we can reduce how often that happens in the future.

Growing Product, Excellent Service, Fair Price Point

Oct 20, 2014
5/5
Overall

Comments: I like these guys, a lot. PPC marketers are in abundance, as are their accounts. The guys and gals at Optmyzr identified the need for a broad-stroke, quick-acting tool not designed to replace, but assist PPC managers who have multiple accounts. This is exemplified in the tool's One-Click Optimizations. The tool is still growing, e.g. they are stil developing Bing integration. But the price point is fair for the number of accounts allowed (I was grandfathered in before newest price change, which is only a modest increase). Perhaps most importantly, the customer service has been stellar. I haven't felt gypped by this tool yet, which is more than many PPC marketer's can say for similar tools.

Vendor Response

by Optmyzr on November 03, 2014

Thanks for sharing your review! I think it's important that the people who build tools also have actual hands-on experience using them. I'm glad to hear that this is evident in your experience with Optmyzr. Let us know if there are any tools we could tweak to be even better.

The best Adwords tool, I have ever tried

Oct 17, 2014
5/5
Overall

Comments: I've tried many similar service, but I found that Optmyzr is the best regarding price/value. I could write a lot of functions, but "One click optimizations" and "Hour of the week analysis" saved me thousand of hours. Very easy to use, almost zero learning curve, but intelligent tools help me a lot regarding account analyzing, deciding what to change and how.

Pros: - they have automated reporting in many languages, so I can set it to my customers for their language. - very kind customers service, with solution-oriented mindset - continous development - they developed many of my ideas, its awesome

Cons: - they recently raised the prices (but not for old users, its positive)

Vendor Response

by Optmyzr on October 17, 2014

Thanks for the review and we hope to keep building many more of the things you're asking for to help make your life just a bit easier when it comes to managing AdWords!

Great Product to Manage & Optimize AdWords Accounts

Oct 15, 2014
5/5
Overall

Comments: I've been using Optmyzr for managing AdWords accounts for quite a while now. The tool is highly functional and very easy to use when optimizing large set of AdWords campaigns. This tool saves a lot of time with it's bulk optimization features that help in making changes to ads, keywords, bids, etc. The user interface is pleasing and the reporting tool helps in quickly creating detailed reports on AdWords account performance. A cost-effective tool that all AdWords marketers must truly invest in.

Pros: - Detailed Dashboard to view performance of all accounts - Intuitive and easy to use interface - 1-click optimization features that take care of tedious tasks and save a lot of time - Account level QS tracker - Quick & Easy Reporting

Cons: - None so far

Vendor Response

by Optmyzr on October 17, 2014

Thanks for the review! We hope to keep delivering time-saving features for you and all our other subscribers!

Dec 10, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Oct 17, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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