Who Uses This Software?

Search marketing experts who manage PPC campaigns for their own company, or for others through an agency or consultancy.


Average Ratings

110 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $224.00/month
    See pricing details
  • Pricing Details
    Pricing is based on level of features and number of managed accounts.
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online

Vendor Details

  • Optmyzr
  • www.optmyzr.com/
  • Founded 2013
  • United States

About Optmyzr

Manage PPC ads at scale more effectively by getting recommendations for optimizations and apply changes you like with one click. Manage ads, bids, budgets, keywords, and more for Google Ads and Bing Ads. Build and maintain shopping ads from your merchant feed. Build dynamic inventory campaigns based on templates. Automate custom workflows. Audit accounts in seconds. Automate reporting for AdWords, Bing Ads, Facebook, Google Analytics and custom data sources. Integrates with Alexa and Data Studio


Optmyzr Features

  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder

Optmyzr Reviews Recently Reviewed!


Optymyzr has been a great assistant to my PPC management and client management strategy

Mar 13, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: - Tools like the QS tracker, report designer, Shopping campaign builder, AB testing for ads, PPC investigator and Traffic Sculptor are not even available in AdWords. Having functionality above the standard UI gives PPC managers using Optymyzr an advantage over ones that dont. This feels great and clients love it too.

- Otymyzr helps me identify problem areas in an account faster. Usually I would have to crawl through data in the standard AdWords interface but the Dashboard & PPC investigator help me to reach a strategy much faster than looking through data manually.

- Absolutely love the reporting. I've been using this on almost every account daily. The reporting lets me manage client expectations much easier and get better feedback from my client base. Extremely impressed with the functionality of this. Pulling assisted conversion data from Analytics into an AdWords report is a game changer. Clients love to see this information.

Cons: - After any changes are uploaded I don't like how the tool only gives you the option to re-load or go to the dashboard. Due to the load times I find this slows down my tasks.

- I don't like how every tool auto-loads when you open it before I have a chance to select the filters and settings I want to use. I find that often I end up reloading the Keyword lasso multiple times after opening it before I get the settings I want and this slows down the tasks.

- I don't like how the Shopping Campaign Builder creates new ad groups if the product titles have changed. I like to layout shopping using one ad group per product ID and the product titles change often. It would be great to have a tool like the product group refresher that renames ad groups as the product titles update at the merchant centre level. To my knowledge this feature is not available through Optymyzr. Example, we have an ad group named "Mens Brown Shoes (ID2542)". A few days later this gets updated in the merchant centre to "Mens Leather Brown Shoes(ID2542)". Now in my shopping campaign the AD group still reads "Mens Brown Shoes" even thought the title has been updated.

An excellent piece of software that saves us lots of time when managing our paid search clients

Nov 07, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The functionality of Optmyzr is excellent - saving lots of time when maintaining paid search clients. While it's great for small clients, where it really comes into its own is with large clients that have tens of thousands of ad groups. It does all of the hard work when trying to keep an eye on the basics such as negative keywords, non-converting keywords, bids and bid adjustments. Optmyzr also has some great functionality when it comes to maintaining Adwords shopping campaigns.

Cons: The interface is a little bit clunky at times and not always consistent - adding keywords and adding negative keywords, for example, look very similar but work completely differently. Also, the functionality for Bing accounts is quite limited compared to Adwords.

Overall: Time saved, increased accuracy, helps with client retention

Vendor Response

by Optmyzr on November 16, 2017

Thanks for the review Richard!

We're working on bringing our Bing capabilities closer to those for AdWords but if there are specific tools you want us to fast track, let us know which ones.

Agreed on the interface not always being consistent. I think it's partly because we build workflows to solve very specific optimization strategies and that sometimes means a completely different layout works best. That said, we're actively working on making things as consistent as possible to make it easier to learn how to use Optmyzr.

Absolute time saver

May 19, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool.

Pros: - historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision

Cons: - very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker.

Vendor Response

by Optmyzr on May 19, 2016

Thanks for the review! For the smaller accounts, you should try the Turbo Mode in the optimizations. We're also making reporting better :-)

Capterra loader

Everything I need to optimize my clients' campaigns. Priceless!

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Optmyzr is very easy to use with powerful tools that save me a ton of time when it comes to optimizing client campaigns. Their support is second to none and they are always releasing new features and making the UI better and better. I've been using Optmyzr for a couple of years now and I can't imagine not using them. They make me look good!

Overall: Optmyzr allows my team and I to optimize every aspect of our campaigns with speed and consistency. We use it to adjust bids, budgets and to optimize bid adjustments by the hour, by the device and by location. It allows us to increase clicks, reduce CPC, and increase client conversions. Optmyzr should be in every advertiser's toolkit.

Vendor Response

by Optmyzr on March 23, 2018

This review really makes me smile because it's great to hear when we hit the nail on the head with our software and played a small part in helping make a company more successful. Thanks!

Good overall. We like the pro dashboard and ease of tracking budgets as well as the scripts.

Nov 13, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Pro Dashboard, budget tracking, budget scripts, check destination scripts, check sitelink scripts, account alerts, account workouts.

Cons: On the account workouts / tools for example "First page bridger" it doesn't find all of them. I will go over to Adwords and there will be several more that weren't loaded in Optmyzr. I feel that may be the same way for Keyword lasso etc. I just am not 100% that it is grabbing everything.

Overall: Better optimization for our AdWords accounts and it has saved a tremendous amount of time from a daily budget tracking perspective and optimizations.

Vendor Response

by Optmyzr on November 16, 2017

Thanks for the review Carrie! We really appreciate your business and that you are taking the time to share your experience!

Our algorithms for tools like the Keyword Lasso and First Page Bridger take some extra data into account that goes beyond what you'd be able to see directly on the AdWords site so that may be why you see a difference. Our goal is to provide you only with the most relevant suggestions and we'll definitely continue to refine our algorithms based on feedback like this.

Capterra loader

Great experience from Ex-Googler founders know behind of scenes of Adwords Algorithms

Nov 02, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Account workout module works great. Just 15 mins help you to keep up with all changes need to be made.

I love QS tracker! I can see all Quality Score changes in campaign / adset level by separating on 3 different factors. So, you can see the spaces where needs your attention.

This is missing part of Google Adwords Opportunities module and really excited to see more ML-AI related optimization ideas.

Cons: UI/UX still can be improved. Advanced API integration is must for smaller packages too.

The optimization module, mainly focusing on optimizing current account - why not to add new modules for creating a new account structure too.

Overall: Better Adwords optimization.

Saving more money on my client accounts.

Great support & Adwords scripts.

Vendor Response

by Optmyzr on November 16, 2017

Thanks for reviewing us Yigit! We will have a tool for creating new search campaign structures by the end of 2017. For shopping campaigns, we already have great tools for building the structure and for keeping it in sync with the merchant center data.

We're always excited to be able to work with great agencies like ZEO and learn how we can do even more to make managing PPC easier and more profitable.

Capterra loader

Powerful, Time-Saving & Reasonably Priced

Mar 01, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: One-click optimization, workouts for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, etc - everything a PPC Manager needs in one package with a very affordable flat price - no % fee on spends.

Cons: It's a powerful tool - it will take time to build your familiarity & get the best out of it. Of course, the team does an introductory one on one with you to take you through the features - but this tool definitely not for a novice. The features on Bing are very very limited. The general user interface can be improved - looks a bit dated & clunky at times especially with large account pagination issues crop up.

Overall: It saved me lotsa time & money - makes repeated analysis available in a click.

Vendor Response

by Optmyzr on March 05, 2018

Thanks for the review! We just added a lot of new Bing Ads features so hopefully that brings it closer to what you would expect. We also continue to work on our interface to try and hit the right balance between ease-of-use and efficiency for managing lots of accounts. I agree with you that we are primary a solution for PPC Experts.

If we can help with anything, let us know!

Optmyzr has allowed me to do alone in Search and Shopping what requires a team of 10+ or an agency.

Nov 10, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Ease of use compared to other larger platforms like Kenshoo or Marin. The support team is incredible and the founder knows PPC inside and out and is happy to share his knowledge. This company goes above and beyond and continues to improve.

Cons: While this software is unbeatable for the price for top-down management and analysis...it doesn't really have the capability for bulk ad changes or keyword changes yet. I'm happy to use Adwords Editor for that type of work though so overall I'm very pleased with Optmyzr.

Vendor Response

by Optmyzr on November 13, 2017

Thanks for sharing your thoughts and the kind words!

We are indeed not the best option for standard bulk changes like those that the AdWords Editor is really good at. To keep our prices reasonable, we try to build workflows that are hard to do in Google's own tools so let us know if there's anything related to bulk ad or keyword changes that we could build to make your life easier. We actually have a really cool bulk ad script that works together with the Editor to make bulk changes to seasonal ads or time sensitive promotions.

Capterra loader

Optmyzr is one of the most important tools we have at the agency.

Nov 10, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: We've been using Optmyzr for almost three years, and I can't say enough good things about it. The stack of tools offered under a single platform is nothing short of phenomenal. It's instrumental in helping our business grow and in training our analysts as well. It's such a time saver. The support we get from the team is best in class as well.

Cons: The only issue we have at the moment is that Optmyzr is not meant for optimizing more than one account at a time. If you have a client who has multiple AdWords accounts, you'll have to budget pace and manage them one by one. A portfolio solution would be highly recommended.

Overall: It has helped us get better insights into how our campaigns run as well as scaling up our output.

Vendor Response

by Optmyzr on November 13, 2017

Thanks for sharing your thoughts Bruno and for being a long-time customer!

I'll add multi-account budget pacing to our roadmap. We can already do budget optimization across multiple accounts. I'll email you the instructions to access this experimental feature.

Great software that helps me manage multiple accounts effectively

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: The overview is the best feature for me. At a glance I can see key metrics for all my accounts and quickly identify any potential issues without spending a huge amount of time filtering data.

Cons: The software itself is fantastic. I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool. This tool could help people with low number of clients grow their client base and then scale up their subscription. I do not feel in terms of pricing, it supports the independent ppc manager as much.

Overall: A great overview of the state of my ppc accounts plus fantastic insights very quickly which leaves me time to optimse rather than prep the data.

Great Service for PPC Users

Jul 17, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Optmyzr Express - one page, you can go through all the recommendations for all of your accounts very easily. Great customer service, usually respond same day with any of your questions.

Cons: Ease of use...I think it could be designed so that it's easier to use functions. I'm very tech savy so I understand a lot of it, but there are features that I still don't get too, even after taking the UDEMY class or going on YouTube and even with training, some features are just too confusing and I feel it could be easier by design.

Overall: Very good, even though this is one of the biggest expense I have in my arsenal of tools, I feel it's worth it because of the results it achieves for my client's PPC accounts. I've seen great improvement in all of their results, their CPC and gaining new quality keywords. I also noticed my Quality Score is VERY high now, most of them are around the 7 to 9 (out of 10!) score which is great. The A/B testing is a nice feature too.

Capterra loader

Invaluable Tools & Insight At Your Fingertips

Nov 09, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Optmyzr gives you the perfect blend of automation tools and campaign insights to truly optimize your ad campaigns. It saves you a ton of time by streamlining many tedious tasks while still leaving you in control. So many tools to love, it's hard to pick one.

Cons: There's nothing I dislike about it so far. Because it leaves you in control and features many valuable tools that accomplish much, it does come with a learning curve that may be larger or smaller, depending on previous knowledge and experience. That being said, I have found it easy to get going with key tools like account workouts, keyword lasso, negative keyword finder, conversion grabber & others while I get acclimated with the rest.

Overall: Optmyzr gives me critical insights it would otherwise take me endless hours to uncover so I can get our clients more conversions & better conversions at a better price. It allows me to optimize ad spend, analyze ad performance, and uncover opportunities to improve ad copy, bidding, and more. It also makes it super easy to run and manage scripts across all client accounts. And I haven't even mentioned other tools like the hour of week bidder, quality score analysis, or the rules engine. It's giving me the insight and tools I need to identify campaign weaknesses and give our clients the best value.

Great experience with rich useful features that allow us to improve campaign perf.

Jun 20, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Optmyzr is lightweight and easy to use. I can get in and find what I am looking for quickly and then optimize the campaigns intuitively with the tools supplied.

By far my favorite tools are for shopping campaign optimization. The attribute bidding tool is fantastic. What great time savings. Just learning about the GrIP structure was valuable for us.

Cons: I would like to see Bing optimization options available for our accounts.

Also for reporting it would be nice to have month over month reporting options with % difference measurement for conversions, cost, etc. These are minor gripes though.

'Must Have' Software For Adwords Optimization

Dec 19, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: As a growing Adwords Management Agency, Optmyzer not only saves over 15 hours of report analysis every week - it helps me make decisions that make people money. The software is intuitive and easy to use. It's also customizes reports easily and allows me to send fantastic reports to clients. New features, tools, and delightful upgrades come regularly. I wanted an affordable tool that would help me analyze data, make decisions, and grow accounts effectively - and Optmyzer has done all of these things and more with flying colors.

Pros: - Support staff is second to none! They are fast, knowledgeable, and professional. Great team over there! - They have automatic optimizations for every part of your account that are unbelievable. - Reporting features with the ability to integrate with Google Analytics help with having something the our customers can easily read and understand. - My favorite is the account analysis section that has all kinds of reports - both visual and numeric that allow you to really play with the data in any way that you want.

Cons: I honestly have no complaints. Not a one. Even the price is unbelievably affordable.

Vendor Response

by Optmyzr on December 21, 2015

Thanks for great review! We've got some cool new time-saving features in the works for 2016 so we hope we'll continue to earn your praise!

Exceptional Experience for Premier Google Partner

Mar 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Speed of AdWords loading. Flexibility in reporting templates. Awesome tools for managing search terms, SKAGs, negatives etc. Works very well for an agency.

Cons: Perhaps Bing speed is a bit slow sometimes.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the review! Sorry about Bing being slow, it's often their API but we're working on some tricks to make it work faster. You may be interested in Optmyzr Express, a new capability that will launch soon where all the recommendations are cached so they will load faster.

Excellent AdWords Optimization Tool. Saves a lot of Time.

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Optmyzr is a very easy to use tool. Saves a lot of time as we can quickly optimize the accounts and make changes that would otherwise be time-consuming. Reporting is excellent and the reports are client friendly, beautiful, customizable, and easy to build. The account workouts are a good way to keep the accounts in good shape. Would recommend Optmyzr for all advertising specialists and agencies.

Powerful tool and a reasonable price

Nov 12, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Lots of features and flexibility. Great scripts too. Direct links into AdWords, Bing and Facebook.

Cons: Can be a bit complex to use for a novice user. Pricing can be an issue is you have a large volume of small clients/spenders.

Overall: Improved AdWords performance. Better yield on ad spend and less wasted spend.

Vendor Response

by Optmyzr on November 14, 2017

Great feedback Monte! We're definitely more geared towards PPC experts and the types of tasks that they would spend a lot of time on if they didn't have our tools. But if you ever have a new person on your team who's not as advanced as you, they can take our free course on Udemy to get ramped up. That's in addition to the personal trainings we do of course.

We've also tweaked our pricing and we have a new Enterprise plan for agencies with lots of smaller accounts. Making our tools accessible to agencies of all types is really important so we always welcome the feedback on our pricing and features.

Capterra loader

A great help in managing my Adwords Campaigns

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It makes easy and fast to execute the most common maintainance tasks as in-deep analysis of our Adwords campaign. The visualization of data anche possibile actions is very clear and friendly.

Cons: it is not cheap, but if you manage several campaigns or a big campaign, it will likely pay itself several times helping you in investing better your budget.

Overall: Better cost per click and per covnersion in my campaigns

Capterra loader

Excellent Google Ads Optimization Tool - A real time-saver

Nov 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Optmyzr offers many valuable functions which otherwise would be time consuming if they were performed manually. The tool is especially good when managing multiple clients and for simplyfing day-to-day management.

Cons: Hard to come up with any clear cons. It would be interesting if it in the future would be possible to create and manage campaigns with ad customizers in Optmyzr.

Great Time Saver, Could Use Some Platform Work

Jul 17, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Big time saver. You can quickly perform a workout or changes that would normally take a while to compile the data for.

Cons: Although it's a time saver, it's not always accurate and many times I have to ignore suggestions so I would definitely spend time looking at what their suggestions are and truly understanding if they are good or bad. Also, the UI needs work to be more user-friendly, more modern dashboard. There is little consistency as to where selections are, filters, etc. The same for reporting, the templates can be confusing and you end up with a ton of duplicates.

Overall: Great for quick fixes and AdWords only reporting. If you're an agency that couples reporting with other services, I would suggest AgencyAnalytics.

My timesaving best friend

Nov 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: if you're managing many google adwords campaigns, optmyzr is destined to become your best friend, also essential for the creation of advanced technical reports.

Cons: nothing you can not do using the google adwords interface, but using much more time.

not yet aligned with the latest features of the new google interface.

Our hidden army

Jul 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We set up custom rules that go into a feature called workouts which we have a koi for all accounts to have this (ours is 11 optimisations bundled into 1 workout command) run at least once per week... this way we know the core optimisations have been completed and is a god sent when things are super busy as we can get on with building new campaigns and let Optimyzr give us the peace of mind that a minimum touch benchmark is kept. Love it!

Cons: Nothing to say in regards to liking something least as we love the whole package.

Overall: Support is fantastic with screen sharing 1 on 1 support by people who actually know their shit!

Refreshing! :)

Capterra loader

Marvelous product

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: It allows a professional AdWords to scale his business analysis reducing time and allowing to do a lot of optimization.

Overall: Professional analysis done in seconds instead of minutes or hours. It allows to scale our service a lot.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for your wonderful review Francesco! We hope to continue making you happy for many more years to come!

Definitely a time saver.

Nov 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Multiple optimizations baked in, easy reporting, deep dive analysis and always building on what's already awesome.

Cons: Really none, I can see more automation that could be helpful in the future.

Overall: Very satisified with with Optmyzr, I wish it had been available 8 years ago.

Great PPC Software

Aug 21, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Everything! its the best tool I've used in more than 10 years managing ppc campaigns. It's a great value for what you pay. Never do PPC without it.

Cons: I believe there are no cons. Just the reports could offer more options, but they keep improving constinuoulsy.

Saves time and provides granular insight

Nov 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We like utilizing a number of Optmyzr's tools including many of the keyword tools, which make it easy to find low converting - high cost keywords and alternatively, low cost - high converting keywords, as well as negatives to add and more. The reporting is great for getting a high level look at accounts over a longer period of time or even for the month to be able to then dive in more granularly on the account. The price point is good for the value you receive, especially as an agency managing multiple PPC accounts.

Cons: We would love more customizing of columns and attributes to things so we can ensure we are reviewing the right metrics we want to review for the specific client. Sometimes, some columns are not able to be added in certain screens like conv. value/cost and CPA, but they seem to be open to adding those where needed when talking with their support team.

Honestly, we feel like we are still under-utilizing its tools. We would love more of a "package" step by step on some of the tools so we can just plug and chug and get the data back.

Overall: very good. support has been on it.

Life Changer Tool for me and my team

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The "one click" optimisations and the reporting. Its fast , straight to the point and well organised. Its faster than the adwords interface. I love it.

Overall: More Valueble Time for Creative Work & Faster Responses on my other external and internal tasks in oour digital agency

Great software to complement your AdWords Agency

Mar 19, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great brief workouts which go through your AdWords accounts to provide optimisations and overviews. These can be a real timesave and helps you look at accounts in different ways.

Cons: Report creation could be faster, but I can probably learn to use it better too as I think there is a template feature!

Overall: Time saving and different insights into your advertising accounts

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the review! We do indeed have a template system for reports so that you can set it up once and then leverage that same template for many clients. Each client will still get a report that has their logo so it feels custom to them.

Happy to arrange a training for you if you drop us a note at support.

Upgrade reports for your business

Nov 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: There isn't enough space to list all the great things for this product. One of the biggest wins is reducing the time it takes to manage projects, while also making it so much easier to report data to our clients. It can be a real challange sometimes to explain everything we do, and with Optmyzr and their reporting features, we dont have to.

Cons: It's constantly growing, and at times, it can be hard to keep up with all the new changes.

Overall: This has made all aspects of campaign management and reporting go so much smoother, while reducing my workload.

Capterra loader

Great software!

Nov 13, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: My answer about what is the best is probably the same as a lot of people's. The Quality Score Tracker. It really helps you to target low quality score groups easily.

Also, the reports are fantastic. It's super easy to create good reports for your clients at a touch of a button.

I also really like the budget management, keyword and negative keyword finder, and the scripts.

Cons: I don't like that you can't put Facebook into your account unless you upgrade. Budgets are being split into Facebook a lot these days and PPC managers shouldn't have to pay more for the same budget. It just cuts into our profit. They need to make Facebook Ads available at the basiv level.

Also, the area where they suggest you create new ads is a little confusing as to it's actual recommendation.

Overall: I've really appreciated Optmyzr. It's helped to streamline many processes and create great reports. Thanks guys!

Time-saving tool for AdWords & Bing Ads with one click optimization

Mar 13, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Easy to use, AdWords quality score tracker, One click optimizations, Report designer & A/B testing. Great customer service & support

Cons: Pricey, no backup functionality, Display campaign & Bing Ads features are not fully supported, no paid social media integration

Vendor Response

by Optmyzr on March 14, 2018

Thanks for the review Donte! I'll reach out to you directly about the display and Bing Ads features you'd like to see added to the system.

Im overall happy about Optmyzr.

Mar 21, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The best thing for me is Shopping Refresher Pro , Manage bids, Keyword Lasso and Traffic Sculptor and also the reporting system.

Cons: The loading time when im on an overview with all my accounts is a bit slow and i would like it to load faster, or else im pretty happy about everything that is possible.

Overall: I saved alot of hours finding things automatically instead of doing it manually.

We use several 3rd party cloud apps for digital and Optmzyr is so versatile and valuable to us.

Mar 13, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Account overview dashboard (slice data by channel, projected budgets and more). Reporting is the biggest value and our clients are amazed with how customized these reports are.

Cons: I think certain elements are a little clunky to use, but once you familiarize yourself with tools they flow ok. But it is definitely more intuitive than a lot of these new UI updates we are seeing with major players like Google Adwords.

Vendor Response

by Optmyzr on March 23, 2018

I love how you worked a little dig about the new AdWords interface into this review! Thanks for the kind words about Optmyzr!

Optmyzr is Amazing!

Nov 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Optmyzr is undoubtedly the best paid search marketing platform we've ever used!

Cons: No cons! This company has listened to all our needs and helped us navigate all challenges we've had with the platform.

Overall: Optmyzr's ability to listen to our needs and even add new features based on requests, as well as innovating their own new feature sets, has set them into a "gotta have it" class with our company.

Capterra loader

Optmyzr adds value to our workflow, suggests optimizations and ultimately adds value to our clients!

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: The reason why we choose Optmyzr over other software is because we like to stay in the driving seat managing and optimizing our clients AdWords-campaigns. AdWords automation is a hot topic, but in some cases a way to save time over improving ROI. Customer support is great. They listen to our feedback and implement new features if possible.

Capterra loader

Great service

Nov 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The constant updates to improve the software, plus the fantastic and quick response when you have an issue.

Cons: Anything I have disliked has been improved pretty quickly. I would like the shopping campaign builder to allow more features, but I'm sure that is coming.

Overall: Great interaction with the team, very useful tool, really helps with smaller clients in terms of optimisation.

Customer Service is super Quick and Helpful

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Dayparting is so easy with this software. I use this software for reporting and it is easy to create reports for lead and e-commerce clients. Whenever I have questions, the chat option in the interface is extremely helpful and the representatives respond very quickly.

Cons: In reporting, it would be great to be able to filter by campaign name instead of creating labels for campaigns. Also in the multi-account reporting, it is hard to combine Adwords and Bing since Bing labels are not used in the report yet.

Overall: Easy to create reports and the bidding options saves me time.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the great review! I know support for Bing labels is in the works already and I'll check on whether we can implement your other request for making it faster to create reports.

Good SAAS product & I would recommend

Nov 09, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like how much time the software saves you in pulling reports. Just a matter of a click of a button and you get the info that would take exports & excel.

Cons: Have to pay more for the pro features. I think it is priced well to give the "extra" features for free.

Also it isnt very good at finding search quirery duplicates. I still need to export and use excel for this.

Overall: I've been using Opymyzr for 4 years and over this time it has had a number of updates, which have all been great. the cusotmer support is excellent, even though sometimes pretty slow. But overall good peice of software

Review

Nov 02, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: easy QS, daily QS, Keyword lasso, scripts

Cons: no possibility to organize own adgroup and keyword structures - to have the thinks which are important for me personal

Overall: very good

Very happy with the tool and the constant work to add features.

Mar 19, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: (1) The software makes monitoring budget very easy, (2) creating rules and running them is easy within the tool, and (3) very nice tool to help with shopping campaigns.

Cons: I know it is being worked on, but just getting the great functionality that is effective in Google to work within Bing.

Overall: Time and efficiency.

Great Product, Hope They Are working on social

Jul 17, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the reporting and Quality Score analysis - saves me tons of time. Also like the A/B ad testing tool and recommendations they automatically send you to help accounts.

Cons: Tried the full version with Facebook reporting and couldn't get an autogenerated report that I liked - it didn't break down the campaigns and actions the way I wanted and seemed a bit buggy - not worth double the monthly cost for me. I found another tool I liked called Cyfe.com

Optmyzr provides good quick insights in your ppc accounts and saves a lot of time.

Mar 15, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The control you have in making changes in your account, first you push all suggestions manually after reviewing them. But if you are confident after a while, you can automate these changes.

Cons: It is, like other ppc tools, not able to work well with mutiple conversion actions in the accounts.

Capterra loader

Excellent tool to manage multiple client Bing Ads, Google AdWords and Facebook Ad accounts

Mar 13, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: One location to manage multiple accounts/platforms

Excellent actionable insight tools

Constantly updating and adding new features

Quick responsive customer support

Cons: Since the complexity of the tool, it is not always the easiest to use or explain to non-PPC marketers

Overall: Time saving PPC management.

Best in class optimization and reporting tool for AdWords

Oct 28, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: After comparison of many tools OPTMYZR provides us the best ratio of cost / performance. Very nice intuitive workspace allows to do the job quickly and have fun with it. One of the best tools are one click optimizations with possibility to set custom filters. Also Quality score tracker is an added value, when you can compare the evolution of this crucial metric over time. Flexible reporting suitable also for non english speaking countries was one of the big features that led to decision to buy OPTMYZR. Finally, the support for OPTMYZR is just above expectations.

Pros: mentioned above adding new features frrequently

Cons: miss some less frequently used metrics in reports for GSP (saved emails, resend), percentage of video views, etc

Recommendations to other buyers: compare with WordStream

Capterra loader

Very friendly and most useful tool. It helps me with daily managing clients acccounts.

Mar 14, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I use mostly : quailty score tracker, search terms n-grams, instant optimizations, spend projection and budget management, shopping tools, script tools, and REPORTING ( I like most )

Overall: It helps me to be more competetive on the market. It also helps to make really complicated campaigns with many adgroups.

Amazing

Mar 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the easy scripts integration and the fact that you have some of the brightest people in the industry helping you along the way.

Cons: They don't offer Facebook optimization and I you need to pay for automation for the custom bid rules.

Overall: Time savings and knowledge.

Great value for money software for all PPC companies

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to pick up and analyse the data. The perfect first step when considering automating your account.

Cons: Apply changes at keyword level often - would like the option for ad group that would give the product more flexibility.

Vendor Response

by Optmyzr on March 23, 2018

We're so happy to hear that we're able to provide you with an affordable way to get into PPC automation. When the time comes to build more custom automations, we have a team for that too so be sure to let us know. Thanks for the review!

Easy updates and optimization to our Google Adword accounts.

Jul 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the simplicity of this product and how easy it makes it for our team to optimize our campaigns. I highly recommend this product for paid search.

Cons: It takes a little while to get used to. At first, we ran into some bumps, but after some intro training our team had it nailed down.

Overall: Easy optimization of our Adwords campaigns. Because of this amazing software, we free up time from the tedious actions. I highly recommend it.

Optmyzr is a wonderful tool for fairly new, intermediate & even advanced Adwords users

Jun 06, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: The look & feel is the most striking thing. Having used almost ever Adwords tool on the market, Optmyzr is certainly the most gorgeous. But what I love most is finding a new option, or a new tool every other time I log in! What's possible with just one tool is frankly ridiculous.

Vendor Response

by Optmyzr on June 07, 2017

Thanks for the kind words Mike! It certainly means a lot to us when we get this type of review from one of the authors of the world's best selling book on AdWords!

Very helpful for time consuming task

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: Here is what I like most form this software

- time consuming task shortcut

- user interface very simple

- auto report

- account workout

- script

Cons: There is not so much cons about this software, maybe the high price and a more responsive customer support

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the review Alvise! I'll have a chat with your account manager to make sure there's a good plan in place for getting support as fast as you need.

Excellent product with well thought out tools.

Mar 13, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great optimization tools that allow us to get things done quickly for the most important KPI for our clients.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for your review Ed and for being a loyal customer. Keep us posted on whether we can help you in any way with trainings or new features!

Must Have for PPC

Oct 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Anazlye, Optimize, and Report on Google Ads, Bing Ads, and Facebook all in one place.

Cons: Can't do everything through the tool for Bing Ads, but I know they are working on this.

The Best tool in the PPC Universe

Dec 17, 2015
4/5
Overall

4 / 5
Ease of Use

5 / 5
Customer Support

4 / 5
Value for Money

Comments: I have been using Optmyzr since last 8 months and I have saved 41 hours in optimizing clients accounts. This is huge, I literally got 41 extra hours to work on different creative aspects for my clients PPC accounts. When you have multiple clients and less time to review each client's AdWords accounts then Optmyzr is your tool to go. And the best part of this tool is that they update and introduce new features frequently.

Pros: - Great Customer Support - User Friendly UI - Experience of Microsoft & Google Alumni

Cons: Bing Ads features are not supported fully (But I guess they will do it better with time)

Vendor Response

by Optmyzr on December 17, 2015

I'm happy to hear Optmyzr has saved you so much time! We have many new time saving features planned for launch in 2016. On the topic of Bing Ads integration, we'd love to hear which capabilities you'd like us to build next. Just drop us a line through our site and we can set up a call or discuss it over email.

Great tool but could be better

Nov 02, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The more useful tool is the Rule Engine and PPC Investigartor. Those tools help us to save time on account management.

Cons: Needs improve on Shopping managment to be closer than Whoop!; for example adding the data of the feed to the rule engine.

Different models by default of mobile, age or geographic adjustments.

An exceptionally helpful software that assists our PPC account team with smart recommendations.

Jul 28, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love that the recommendations seem to often be curated well, which reduces time spent trying to determine if the tool is accurate. Optmyzr has become a heavy-hitting tool in our management process because of its good recommendations that assist us in making the overall decision.

Cons: The account linking in Google Merchant Center Interface drops constantly for us. The fix is fairly simple in terms of just relinking the accounts, but it does take additional time each time we want to refresh an account.

Capterra loader

For basic and advanced users

Dec 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy of use, tutorials, support, expertise. I learned on it and now use to watch how my adwords manager uses my budget.

Cons: I cannot think of much. It is pretty easy to figure out how to use. Better configuration to compare organic searches from Analytics to paid searches, maybe. But I did not sign up for that, so it is asking a lot.

Bid and Budget

Nov 20, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Like the bid and budget script that helps manage spends.

Cons: Glitches with the code have caused issues occasionally when unchecked.

The Optmyzr team is extremely professional, highly knowledgeable, and great to work with.

Nov 14, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: All the features like Optimization Tasks, budget management (easy to day part). The interface is easy, and I like seeing how much time the optimizations save me.

Cons: While the basic features are easy, some of the advanced features like scripting are extremely powerful, but do take time to understand.

Vendor Response

by Optmyzr on November 16, 2017

Thanks for the review Karl! It's really great to hear that you've taken the time to learn our more advanced features because they can indeed save a ton of manual work if you're willing to invest some time upfront to learn how they work.

We're currently revamping some of our more advanced tools like the Hour of Week and Geo Bid tools to make them easier to learn while still keeping all their capabilities for power users like yourself.

Capterra loader

Optmyzr - Amazing!

Nov 05, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This is a great platform for creating automated weekly reports/bespoke monthly reports with commentary. I also like it's ad scheduling tool and quality score reviewing function.

Cons: Location bidding tool isn't user friendly.

Overall: Great platform with quick/reliable customer service.

Fantastic product. Perfect support!

Nov 03, 2014
5/5
Overall

Comments: We have a 40+ SEM team and Optmyzr has proven itself one of our biggest assets in scaling up our productivity and drastically improving our overall performance. Even though the system is not tailored made, it feels as if it were, since the development of the software suits our reality and our struggles. The pricing is pretty fair and we recommend it as a worthy substitute to more expensive solutions such as Marin, Wordstream, Kenshoo, etc.

Pros: The speed in which the software gets updated. If we feel there's room for improvement in a certain area, we just need to let their support know about it and a couple of days later its there. It's quite uncanny actually.

Cons: Sometimes it freezes a bit, but you only need to reload the page and it works, not a deal breaker at all.

Vendor Response

by Optmyzr on November 03, 2014

We're happy to hear that you find our ability to quickly develop or enhance the tools 'uncanny' :)

Sorry to hear about it freezing sometimes, we'll look into that and see if we can reduce how often that happens in the future.

One of The Best PPC Tools on The Market!

Nov 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use, very intuitive. Everything

Cons: These have been communicated to support.

Overall: A very very good product, every ppc marketer can use this. I have used other producivity tools that were priced higher but didn't deliver. This tool saves me a crap ton of time of going through data. Highly recommend to anyone.

Great tool for PPC management, reporting, and building shopping campaigns

Jun 21, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: I have used Optmyzr for more than 1 year and consider it one of the best AdWords tools available. Through automated reporting, I save several hours of work each month. Moreover, the support team is very responsive and willing to implement new features based on requests from the users. In particular, the feature for building shopping campaigns has turned into a very effective and flexible tool that eases optimisation.

Vendor Response

by Optmyzr on June 22, 2016

Thanks for the kind words! I'm glad you like our Shopping Campaign Builder and Shopping Campaign Refresher tools to help save time! Let us know how we could make these tools even better for you...

Optymzr Review

Nov 02, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy of use,

Huge time saver,

Pretty good respone

Cons: Finding information about more technical things can rely on their support - which can be annoying if you must wait

Overall: Really good, huge time saver with budget pacing

Saves me about 3-4 days / week

Nov 09, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
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Pros: Managing and building complex Google Shopping campaign structures

Cons: Web portal good but app needs work as limited funtionality.

Overall: Its not cheap but good PPC execs are more expensive and Optmyzr runs 24/7 without tea breaks.

Capterra loader

The future of Paid Advertising Automation

Aug 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What can I say, great piece of software regularly saves me 3-8 per month on an account and is able to suggest suitable changes to bidding, keywords and negatives that make sense!

Cons: Complete automation so I can sit on the beach?

Great, even if you use it for reporting alone!

Nov 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Automated & customizable reporting with so many additional features.

Cons: I don't utilize all the features enough, but that's on me.

Overall: Started using it primarily for the reporting features, but soon discovered all the additional optimization benefits.

Optmyzing with Optmyzr

Nov 02, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: It allowed me to look at all my accounts and pull the data I required to analyze their health and overall performance. The tools also provided valuable insights into how to better optimize my accounts - several great suggestions!

Cons: Load times were on the slower side, but that can also be attributed to the number of accounts my agency manages (130+).

Optmyzr pays for itself

Nov 16, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Optmyzr allows me to easily structure a segmentation to ensure my ads are bid correctly and profitable. It also allows me to do other functions more easily and quickly than Google Ads or Microsoft Bing Adcenter.

Cons: Because there is so much you can do with it, special training and frequent use is required. I haven't even tapped into its full potential.

Growing Product, Excellent Service, Fair Price Point

Oct 20, 2014
5/5
Overall

Comments: I like these guys, a lot. PPC marketers are in abundance, as are their accounts. The guys and gals at Optmyzr identified the need for a broad-stroke, quick-acting tool not designed to replace, but assist PPC managers who have multiple accounts. This is exemplified in the tool's One-Click Optimizations. The tool is still growing, e.g. they are stil developing Bing integration. But the price point is fair for the number of accounts allowed (I was grandfathered in before newest price change, which is only a modest increase). Perhaps most importantly, the customer service has been stellar. I haven't felt gypped by this tool yet, which is more than many PPC marketer's can say for similar tools.

Vendor Response

by Optmyzr on November 03, 2014

Thanks for sharing your review! I think it's important that the people who build tools also have actual hands-on experience using them. I'm glad to hear that this is evident in your experience with Optmyzr. Let us know if there are any tools we could tweak to be even better.

Easy to use but there are missing features.

Jul 18, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It's nice to have a software that will easily analyze the performance of the campaign and give you suggestions to further improve the existing campaigns. The custom workflow saves a lot of time.

Cons: The reporting does not allow to customise the number of rows being shown for the ads, ad groups, campaigns, and keywords. It does not look good on the PDF format.

Overall: We have saved time in optimising the client's campaign. We have also saved time in generating reports. Though there are some missing features in the report, it's still better than other software.

Good tool for PPC marketing

Jul 18, 2018
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: I liked the fact that Optmyzr gives automated Quality Score tracking and one-click optimizations. Lovely features.

Cons: The Regular plan is getting a more and more light version of the Pro plan. All new developed features are launched in the Pro version.

Even a basic feature such as adding a label to for example keywords which had a bid update directly from Optmyzr is not present in the Regular plan. Only in the Pro plan this is possible through custom recipes. This is the main reason why we cancelled our subscription.

Another Con is the training call. Almost all of features shown in this session are features in the Pro plan. Which is a joke if you're not planning to upgrade.

Overall: Good.

Great Product to Manage & Optimize AdWords Accounts

Oct 15, 2014
5/5
Overall

Comments: I've been using Optmyzr for managing AdWords accounts for quite a while now. The tool is highly functional and very easy to use when optimizing large set of AdWords campaigns. This tool saves a lot of time with it's bulk optimization features that help in making changes to ads, keywords, bids, etc. The user interface is pleasing and the reporting tool helps in quickly creating detailed reports on AdWords account performance. A cost-effective tool that all AdWords marketers must truly invest in.

Pros: - Detailed Dashboard to view performance of all accounts - Intuitive and easy to use interface - 1-click optimization features that take care of tedious tasks and save a lot of time - Account level QS tracker - Quick & Easy Reporting

Cons: - None so far

Vendor Response

by Optmyzr on October 17, 2014

Thanks for the review! We hope to keep delivering time-saving features for you and all our other subscribers!

The best Adwords tool, I have ever tried

Oct 17, 2014
5/5
Overall

Comments: I've tried many similar service, but I found that Optmyzr is the best regarding price/value. I could write a lot of functions, but "One click optimizations" and "Hour of the week analysis" saved me thousand of hours. Very easy to use, almost zero learning curve, but intelligent tools help me a lot regarding account analyzing, deciding what to change and how.

Pros: - they have automated reporting in many languages, so I can set it to my customers for their language. - very kind customers service, with solution-oriented mindset - continous development - they developed many of my ideas, its awesome

Cons: - they recently raised the prices (but not for old users, its positive)

Vendor Response

by Optmyzr on October 17, 2014

Thanks for the review and we hope to keep building many more of the things you're asking for to help make your life just a bit easier when it comes to managing AdWords!

Makes many tasks much quicker than editing in Adwords

Mar 19, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Shopping campaign bidding tool makes managing a large feed much easier than any other tools I could find. Only wish is use could sort by column.

Cons: Load times are long due to our large feed 200K +. It does not seem that I can use the "Product Group Refresher Pro" due to the size of our feed. Also the refresher tool wants to sub-divide some higher level segments that we would never breakout. Wish you had to option to ignore some of the sub-divisions.

Optymzr is useful tool with

Jul 18, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the most Shopping Campaign management - Campaign builder and Campaign refresher saves many hours every month

Cons: Many of optimization suggestions can not be automatically done in AdWords accounts - i can just we reccomendations, for example about bid adjustments or conversion grabber

An Essential Tool For Your PPC Toolbox

Nov 03, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Optmyzer expands my capacity and thereby my profitability. I can take on more clients without any fear of neglecting my currents clients.

Cons: Works great for Google Ads-only clients, but I have fewer of those joe than ever. I'm still having to track stats and budgets outside of Optmyzer for clients who advertise on other (primarily social) networks.

Overall: It has been great. However, I still feel like I'm not using Optmyzr to its full potential.

Best AdWords Software

Jul 22, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I manage lots of AdWords accounts and Optmyzr is the only AdWords software I have found to be useful and effective. You can tell it was made and is managed by people who have lots of experience managing AdWords campaigns.

Pros: It helps me not only manage campaigns faster than I could on my own, but it also gives me data insights I can't see on my own. It helps me get better performance for my clients.

Recommendations to other buyers: Try it out! I believe they offer a free trial. Try it out and I bet you'll be very happy with it. I know I was.

Capterra loader

Extremely Powerful, Yet Simple PPC Tools

Jul 13, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: From the moment you connect your accounts, the tool has recommendations for you. It is an effective way to cut down on hours of manual digging through your SEM campaigns.

Cons: The UI is a bit dated, leading to some small confusion when first logging in. You are also able to link Facebook Ad campaigns, but there seems to be no optimization options for these accounts.

Overall: Quick optimization suggestions, cutting down on manual research.

The Support Team Is Amazing

May 20, 2016
4/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

Comments: Lovely product, used primarily for reporting and monitoring. The support from the Optmyzr team is exceptional. Fast response times are the norm and they are great with feature requests too. It's a pleasure working with the tools and the teams.

Pros: - Great support -Beautiful, customisable reporting -Easy to use interface

Cons: - The app tells you how much time you've saved using it. That little feature is wildly inaccurate, but it's really not much of an issue. Just a pet peeve.

Vendor Response

by Optmyzr on May 20, 2016

Thanks for the review! We're happy to hear you like our tools and the support we're providing. And sorry to hear about your pet peeve... Maybe one day we'll figure out how to use machine learning to give you a better estimate of the time saved :-)

The one Adwords management software I can't live without.

Mar 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy, simple, organized and well thought out. The software has reached a point where we don't spend our time inside the monster that is Adwords.

Cons: There is no backup function or restore function with the software.

Overall: Save time, look professional, get an extra helping hand with pay per click changing so fast.

Vendor Response

by Optmyzr on March 06, 2018

Thanks for the review Tony! I'm happy to hear it's helping you run a quality PPC agency. I'll also add your feedback for a backup and restore function to our wishlist.

Great Application, Fantastic Custom Service

Dec 12, 2014
5/5
Overall

Comments: I have been using Optmyzr for almost a year and it kept on improving regularly with new features and ergonomy enhancement. More is coming with Google Analytycs and Bing Ads integration and it's very promising. Price remains much more accessible than some other big softwares and does allow to save lots of time.

Pros: Customer service is nice, reactive, efficient and always listening to suggestions and comments. I also like the nice reports you can quickly produce.

Cons: None so far !

Vendor Response

by Optmyzr on December 31, 2014

Thanks for the positive review! Like you pointed out, we're adding lots of new features all the time so let us know if there's something missing that would make your life easier while managing your PPC campaigns.

I am a online marketing specialist for over 2 years with a vast experience in Google AdWords.

Mar 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: You can save time by optimizing Optmyzr's recommendations specifically at the keywords level and they have good AdWords Scripts.

Cons: They need to improve this tool at the "Audiences-Remarketing" level and Pre-Configured "Automated Rules".

Overall: Saving time for optimizations.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the helpful feedback! We're very close to launching some audience optimizations. I'm sure you've given the feedback to our support crew so you'll be one of the first to get invited to the beta.

We're also adding more prebuilt recipes to our Rule Engine. As I was building those I discovered some other ways we could make the Rule Engine better so you'll see some updates to that soon as well. We also did a webinar about the rule engine, here's the video in case you missed it: https://www.youtube.com/watch?v=vNeZvwZr_0g

Capterra loader

This is THE web-based software to optimize your Adwords and Bing campaigns!

Mar 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: So many tools to help you improve the ROI of your PPC campaigns but above all their Enhanced Scripts tool is insane, no need to be a coder anymore to use the power of AdWords Scripts!

Cons: If you manage just 1 or 2 Adwords campaign with small monthly budgets it's hard to justify the cost of Optmyzr.

Overall: Great! Really it's nice!

Easy to use and quick to generate reports and suggestions.

Mar 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Saves time for A/B ad testing and bid optimization. It also has a couple other useful reports that I don't use as much like time of day bid adjustments and shopping bidding.

Cons: Lack of features/support for Bing Ads. I would like to see support for Facebook and/or Yahoo Ads at some point.

Overall: Time saving reports and optimizations, and insight to A/B ad testing.

THE MUST HAVE if you're managing huge adwords accounts !

Apr 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: You save a lot of time throught the optimizations suggestions. Really easy to use, really pro help desk, a lot of great features ! I'm really found of Optmyzr !!

Cons: Really, there is not a lot of negative aspects of this software. Maybe some benchmark advises should be added to make it perfect !!

Very Good experience

Jun 24, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: Very good experience with Optmzr, the tool is very time saving and the customer service very reactive and efficient. Would definitely recommend the service.

Pros: saves time good customer service

Cons: did not find any yet

Best & Fast

Aug 24, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Optmyzr has leaped ahead in time by such a wonderful automation that not only it made account managing easier, it actually made life easier too. Thumbs Up!

Cons: Intro Video on all features of the tools

Vendor Response

by Optmyzr on August 29, 2018

Thanks for reviewing us! It sounds like you found the intro videos for new tools intrusive so we'll make sure we don't overdo it for experts like yourself who need less training than some others. I'm glad you noticed how much we're always updating the tools to make sure they continue to be time savers!

Excellent tool and even better support!

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Saves so much time and highlights opportunities that i would have missed. Excellent accuracy in all tools.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for your kind review! I'm happy to hear our tools are highlighting new opportunities and that our support team is effective in helping you with any questions that come up.

Extensive Functionality, High Pricing

Jul 18, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Saves a lot of time; Rule Engine offers great flexibilty; very good reporting tool

Cons: Unfair Pricing Model: Large agencies with many users pay the same as one person agencies; No roadmap information what is planned for future software updates

Optimize your adwords and big ads budgets, get the most for your money

Apr 04, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: Easy to optimize your adwords and big ads to reduce CPC and increase conversions. Great reporting and simple to use.

Cons: Weaker solutions for optimizing display campaigns, some features and suggested changes are hard to find.

Optmyzr is a great tool that allows us to save significant time on a number of tasks.

Mar 20, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: The Google Shopping campaign builder and product group refresher are very useful for the management of our ecommerce campaigns.

Cons: I wish the scripts were easier to implement than they are currently, I would prefer a one click system!

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the review Ben! I also wish installing scripts was more straightforward. We hope you still enjoy some of the other things we've done to make scripts easier to use though.

And when we find that a script would be better as an API based tool, we do convert it. Our Rule Engine and Campaign Builder both started as scripts and are now on the API so they work on much larger accounts and have an easier to use workflow.

Capterra loader

Making Creating Custom Scripts Easy

Nov 02, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: They make customizing scripts for Google Ads easy.

Cons: The scripts don't always work 100%. Sometimes they miss pausing our budgets when we needed them to pause campaigns.

Overall: Optmyzr is the best software we have found for creating custom Google Ads scripts.

Capterra loader

Great tool for single user managing multiple campaigns

Nov 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Gives good insights to performance, budget spends and optimization recommendations.

Cons: It's a bit pricey, when compared to competitors, but I've been able to justify the cost to my agency.

Mr

Nov 09, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The interface and insight tools were useful

Cons: The workouts tool wasn't very useful, in my opinion

Overall: It overall was good, but it was hard to measure exactly the impact of it

Good Tool

Nov 02, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: I like some of the tools like the "conversion grabber" however it's not available for Bing Ads

Cons: Some of the tools only work for Google, not Bing. You are also not able to add Gemini

perfect time saver

Nov 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It saves a lot of time and the recommendations are very good

Cons: There isn't any negative experience with Optmyzr

Universal tool for various optimization

Jul 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: - taking into account bigger data and providing specialists with suggestion and statistics that could be harder or longer to obtain on their own

- many optimization tools

- quite user-friendly interface

- reporting templates

Cons: I can't think about anything at the moment, I'm content with software.

Oct 17, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Optmyzr Review

Nov 02, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: The script to pause budgets that spend too much.

Cons: Sometimes the recommendations for new keywords are very expensive or do not relate to the campaign they are recommending the addition to.

Overall: I like the script the most, but also the bid adjustments and looking through keyword recommendations.

Great PPC Software

Oct 11, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: Got this software specifically to help manage our shopping campaigns. The campaign builder didn't have all the functionality we had hoped for, but after reaching out to their support team they implemented the new functionality within a week! We have a product feed w/ hundreds of thousands products and the shopping campaign builder allowed us to create 10k ad groups/product groups within only a few hours. On top of the shopping campaign builder, they have many other useful tools and performance reports that will save you lots of time managing your account.