Who Uses This Software?

Search marketing experts who manage PPC campaigns for their own company, or for others through an agency or consultancy.


Average Ratings

118 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $449.00/month
    See pricing details
  • Pricing Details
    Pricing is based on number of managed accounts and the managed ad spend.
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online

Vendor Details

  • Optmyzr
  • www.optmyzr.com/
  • Founded 2013
  • United States

About Optmyzr

Manage PPC ads at scale more effectively by getting recommendations for optimizations and apply changes you like with one click. Manage ads, bids, budgets, keywords, and more for Google Ads and Bing Ads. Build and maintain shopping ads from your merchant feed. Build dynamic inventory campaigns based on templates. Automate custom workflows. Audit accounts in seconds. Automate reporting for AdWords, Bing Ads, Facebook, Google Analytics and custom data sources. Integrates with Alexa and Data Studio


Optmyzr Features

  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder

Optmyzr Reviews Recently Reviewed!


Optymyzr has been a great assistant to my PPC management and client management strategy

Mar 13, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: - Tools like the QS tracker, report designer, Shopping campaign builder, AB testing for ads, PPC investigator and Traffic Sculptor are not even available in AdWords. Having functionality above the standard UI gives PPC managers using Optymyzr an advantage over ones that dont. This feels great and clients love it too.

- Otymyzr helps me identify problem areas in an account faster. Usually I would have to crawl through data in the standard AdWords interface but the Dashboard & PPC investigator help me to reach a strategy much faster than looking through data manually.

- Absolutely love the reporting. I've been using this on almost every account daily. The reporting lets me manage client expectations much easier and get better feedback from my client base. Extremely impressed with the functionality of this. Pulling assisted conversion data from Analytics into an AdWords report is a game changer. Clients love to see this information.

Cons: - After any changes are uploaded I don't like how the tool only gives you the option to re-load or go to the dashboard. Due to the load times I find this slows down my tasks.

- I don't like how every tool auto-loads when you open it before I have a chance to select the filters and settings I want to use. I find that often I end up reloading the Keyword lasso multiple times after opening it before I get the settings I want and this slows down the tasks.

- I don't like how the Shopping Campaign Builder creates new ad groups if the product titles have changed. I like to layout shopping using one ad group per product ID and the product titles change often. It would be great to have a tool like the product group refresher that renames ad groups as the product titles update at the merchant centre level. To my knowledge this feature is not available through Optymyzr. Example, we have an ad group named "Mens Brown Shoes (ID2542)". A few days later this gets updated in the merchant centre to "Mens Leather Brown Shoes(ID2542)". Now in my shopping campaign the AD group still reads "Mens Brown Shoes" even thought the title has been updated.

An excellent piece of software that saves us lots of time when managing our paid search clients

Nov 07, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The functionality of Optmyzr is excellent - saving lots of time when maintaining paid search clients. While it's great for small clients, where it really comes into its own is with large clients that have tens of thousands of ad groups. It does all of the hard work when trying to keep an eye on the basics such as negative keywords, non-converting keywords, bids and bid adjustments. Optmyzr also has some great functionality when it comes to maintaining Adwords shopping campaigns.

Cons: The interface is a little bit clunky at times and not always consistent - adding keywords and adding negative keywords, for example, look very similar but work completely differently. Also, the functionality for Bing accounts is quite limited compared to Adwords.

Overall: Time saved, increased accuracy, helps with client retention

Vendor Response

by Optmyzr on November 16, 2017

Thanks for the review Richard!

We're working on bringing our Bing capabilities closer to those for AdWords but if there are specific tools you want us to fast track, let us know which ones.

Agreed on the interface not always being consistent. I think it's partly because we build workflows to solve very specific optimization strategies and that sometimes means a completely different layout works best. That said, we're actively working on making things as consistent as possible to make it easier to learn how to use Optmyzr.

Absolute time saver

May 19, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool.

Pros: - historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision

Cons: - very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker.

Vendor Response

by Optmyzr on May 19, 2016

Thanks for the review! For the smaller accounts, you should try the Turbo Mode in the optimizations. We're also making reporting better :-)

Capterra loader

Saves PPC Managers A Fair Amount of Time

Jan 15, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: The Optymzr devs are former Googlers from what I know, and understand the pain points of working with Google Ads, and what needs to happen to make those workflows easier. Shopping functionality to refresh feeds and optimize are great, and quality score tracking are useful. The reporting module is nice, and better than many in the space. Traffic Sculpter is nice for people who have complicated structures and large accounts.

Cons: Dayparting features don't look at how your dayparting is set up currently, and instead overwrites. This is a clear miss for the software, and can actually make you mess your accounts up if you expect it to care how you have things set up. Certain features are more focused on "new to adwords" individuals like workouts. Rules are somewhat outdated with the advent of smart bidding in engine. Other bidding related items also fall prey to google's improving first party solutions.

Overall: Generally speaking, Optymzr is inexpensive, and worth a recommendation, but more so for smaller accounts and managers with less experience under their belt who need a tool to handle a wide variety of things. Just don't expect everything to instantly be a homerun. Optymzr requires hand holding.

Capterra loader

Everything I need to optimize my clients' campaigns. Priceless!

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Optmyzr is very easy to use with powerful tools that save me a ton of time when it comes to optimizing client campaigns. Their support is second to none and they are always releasing new features and making the UI better and better. I've been using Optmyzr for a couple of years now and I can't imagine not using them. They make me look good!

Overall: Optmyzr allows my team and I to optimize every aspect of our campaigns with speed and consistency. We use it to adjust bids, budgets and to optimize bid adjustments by the hour, by the device and by location. It allows us to increase clicks, reduce CPC, and increase client conversions. Optmyzr should be in every advertiser's toolkit.

Vendor Response

by Optmyzr on March 23, 2018

This review really makes me smile because it's great to hear when we hit the nail on the head with our software and played a small part in helping make a company more successful. Thanks!

Good overall. We like the pro dashboard and ease of tracking budgets as well as the scripts.

Nov 13, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Pro Dashboard, budget tracking, budget scripts, check destination scripts, check sitelink scripts, account alerts, account workouts.

Cons: On the account workouts / tools for example "First page bridger" it doesn't find all of them. I will go over to Adwords and there will be several more that weren't loaded in Optmyzr. I feel that may be the same way for Keyword lasso etc. I just am not 100% that it is grabbing everything.

Overall: Better optimization for our AdWords accounts and it has saved a tremendous amount of time from a daily budget tracking perspective and optimizations.

Vendor Response

by Optmyzr on November 16, 2017

Thanks for the review Carrie! We really appreciate your business and that you are taking the time to share your experience!

Our algorithms for tools like the Keyword Lasso and First Page Bridger take some extra data into account that goes beyond what you'd be able to see directly on the AdWords site so that may be why you see a difference. Our goal is to provide you only with the most relevant suggestions and we'll definitely continue to refine our algorithms based on feedback like this.

Capterra loader

Great experience from Ex-Googler founders know behind of scenes of Adwords Algorithms

Nov 02, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Account workout module works great. Just 15 mins help you to keep up with all changes need to be made.

I love QS tracker! I can see all Quality Score changes in campaign / adset level by separating on 3 different factors. So, you can see the spaces where needs your attention.

This is missing part of Google Adwords Opportunities module and really excited to see more ML-AI related optimization ideas.

Cons: UI/UX still can be improved. Advanced API integration is must for smaller packages too.

The optimization module, mainly focusing on optimizing current account - why not to add new modules for creating a new account structure too.

Overall: Better Adwords optimization.

Saving more money on my client accounts.

Great support & Adwords scripts.

Vendor Response

by Optmyzr on November 16, 2017

Thanks for reviewing us Yigit! We will have a tool for creating new search campaign structures by the end of 2017. For shopping campaigns, we already have great tools for building the structure and for keeping it in sync with the merchant center data.

We're always excited to be able to work with great agencies like ZEO and learn how we can do even more to make managing PPC easier and more profitable.

Capterra loader

Powerful, Time-Saving & Reasonably Priced

Mar 01, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: One-click optimization, workouts for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, etc - everything a PPC Manager needs in one package with a very affordable flat price - no % fee on spends.

Cons: It's a powerful tool - it will take time to build your familiarity & get the best out of it. Of course, the team does an introductory one on one with you to take you through the features - but this tool definitely not for a novice. The features on Bing are very very limited. The general user interface can be improved - looks a bit dated & clunky at times especially with large account pagination issues crop up.

Overall: It saved me lotsa time & money - makes repeated analysis available in a click.

Vendor Response

by Optmyzr on March 05, 2018

Thanks for the review! We just added a lot of new Bing Ads features so hopefully that brings it closer to what you would expect. We also continue to work on our interface to try and hit the right balance between ease-of-use and efficiency for managing lots of accounts. I agree with you that we are primary a solution for PPC Experts.

If we can help with anything, let us know!

Optmyzr has allowed me to do alone in Search and Shopping what requires a team of 10+ or an agency.

Nov 10, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Ease of use compared to other larger platforms like Kenshoo or Marin. The support team is incredible and the founder knows PPC inside and out and is happy to share his knowledge. This company goes above and beyond and continues to improve.

Cons: While this software is unbeatable for the price for top-down management and analysis...it doesn't really have the capability for bulk ad changes or keyword changes yet. I'm happy to use Adwords Editor for that type of work though so overall I'm very pleased with Optmyzr.

Vendor Response

by Optmyzr on November 13, 2017

Thanks for sharing your thoughts and the kind words!

We are indeed not the best option for standard bulk changes like those that the AdWords Editor is really good at. To keep our prices reasonable, we try to build workflows that are hard to do in Google's own tools so let us know if there's anything related to bulk ad or keyword changes that we could build to make your life easier. We actually have a really cool bulk ad script that works together with the Editor to make bulk changes to seasonal ads or time sensitive promotions.

Capterra loader

Optmyzr is one of the most important tools we have at the agency.

Nov 10, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We've been using Optmyzr for almost three years, and I can't say enough good things about it. The stack of tools offered under a single platform is nothing short of phenomenal. It's instrumental in helping our business grow and in training our analysts as well. It's such a time saver. The support we get from the team is best in class as well.

Cons: The only issue we have at the moment is that Optmyzr is not meant for optimizing more than one account at a time. If you have a client who has multiple AdWords accounts, you'll have to budget pace and manage them one by one. A portfolio solution would be highly recommended.

Overall: It has helped us get better insights into how our campaigns run as well as scaling up our output.

Vendor Response

by Optmyzr on November 13, 2017

Thanks for sharing your thoughts Bruno and for being a long-time customer!

I'll add multi-account budget pacing to our roadmap. We can already do budget optimization across multiple accounts. I'll email you the instructions to access this experimental feature.

Great software that helps me manage multiple accounts effectively

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The overview is the best feature for me. At a glance I can see key metrics for all my accounts and quickly identify any potential issues without spending a huge amount of time filtering data.

Cons: The software itself is fantastic. I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool. This tool could help people with low number of clients grow their client base and then scale up their subscription. I do not feel in terms of pricing, it supports the independent ppc manager as much.

Overall: A great overview of the state of my ppc accounts plus fantastic insights very quickly which leaves me time to optimse rather than prep the data.

Great Service for PPC Users

Jul 17, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Optmyzr Express - one page, you can go through all the recommendations for all of your accounts very easily. Great customer service, usually respond same day with any of your questions.

Cons: Ease of use...I think it could be designed so that it's easier to use functions. I'm very tech savy so I understand a lot of it, but there are features that I still don't get too, even after taking the UDEMY class or going on YouTube and even with training, some features are just too confusing and I feel it could be easier by design.

Overall: Very good, even though this is one of the biggest expense I have in my arsenal of tools, I feel it's worth it because of the results it achieves for my client's PPC accounts. I've seen great improvement in all of their results, their CPC and gaining new quality keywords. I also noticed my Quality Score is VERY high now, most of them are around the 7 to 9 (out of 10!) score which is great. The A/B testing is a nice feature too.

Capterra loader

Invaluable Tools & Insight At Your Fingertips

Nov 09, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Optmyzr gives you the perfect blend of automation tools and campaign insights to truly optimize your ad campaigns. It saves you a ton of time by streamlining many tedious tasks while still leaving you in control. So many tools to love, it's hard to pick one.

Cons: There's nothing I dislike about it so far. Because it leaves you in control and features many valuable tools that accomplish much, it does come with a learning curve that may be larger or smaller, depending on previous knowledge and experience. That being said, I have found it easy to get going with key tools like account workouts, keyword lasso, negative keyword finder, conversion grabber & others while I get acclimated with the rest.

Overall: Optmyzr gives me critical insights it would otherwise take me endless hours to uncover so I can get our clients more conversions & better conversions at a better price. It allows me to optimize ad spend, analyze ad performance, and uncover opportunities to improve ad copy, bidding, and more. It also makes it super easy to run and manage scripts across all client accounts. And I haven't even mentioned other tools like the hour of week bidder, quality score analysis, or the rules engine. It's giving me the insight and tools I need to identify campaign weaknesses and give our clients the best value.

Great experience with rich useful features that allow us to improve campaign perf.

Jun 20, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Optmyzr is lightweight and easy to use. I can get in and find what I am looking for quickly and then optimize the campaigns intuitively with the tools supplied.

By far my favorite tools are for shopping campaign optimization. The attribute bidding tool is fantastic. What great time savings. Just learning about the GrIP structure was valuable for us.

Cons: I would like to see Bing optimization options available for our accounts.

Also for reporting it would be nice to have month over month reporting options with % difference measurement for conversions, cost, etc. These are minor gripes though.

'Must Have' Software For Adwords Optimization

Dec 19, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: As a growing Adwords Management Agency, Optmyzer not only saves over 15 hours of report analysis every week - it helps me make decisions that make people money. The software is intuitive and easy to use. It's also customizes reports easily and allows me to send fantastic reports to clients. New features, tools, and delightful upgrades come regularly. I wanted an affordable tool that would help me analyze data, make decisions, and grow accounts effectively - and Optmyzer has done all of these things and more with flying colors.

Pros: - Support staff is second to none! They are fast, knowledgeable, and professional. Great team over there! - They have automatic optimizations for every part of your account that are unbelievable. - Reporting features with the ability to integrate with Google Analytics help with having something the our customers can easily read and understand. - My favorite is the account analysis section that has all kinds of reports - both visual and numeric that allow you to really play with the data in any way that you want.

Cons: I honestly have no complaints. Not a one. Even the price is unbelievably affordable.

Vendor Response

by Optmyzr on December 21, 2015

Thanks for great review! We've got some cool new time-saving features in the works for 2016 so we hope we'll continue to earn your praise!

Exceptional Experience for Premier Google Partner

Mar 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Speed of AdWords loading. Flexibility in reporting templates. Awesome tools for managing search terms, SKAGs, negatives etc. Works very well for an agency.

Cons: Perhaps Bing speed is a bit slow sometimes.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the review! Sorry about Bing being slow, it's often their API but we're working on some tricks to make it work faster. You may be interested in Optmyzr Express, a new capability that will launch soon where all the recommendations are cached so they will load faster.

Excellent AdWords Optimization Tool. Saves a lot of Time.

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Optmyzr is a very easy to use tool. Saves a lot of time as we can quickly optimize the accounts and make changes that would otherwise be time-consuming. Reporting is excellent and the reports are client friendly, beautiful, customizable, and easy to build. The account workouts are a good way to keep the accounts in good shape. Would recommend Optmyzr for all advertising specialists and agencies.

Powerful tool and a reasonable price

Nov 12, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Lots of features and flexibility. Great scripts too. Direct links into AdWords, Bing and Facebook.

Cons: Can be a bit complex to use for a novice user. Pricing can be an issue is you have a large volume of small clients/spenders.

Overall: Improved AdWords performance. Better yield on ad spend and less wasted spend.

Vendor Response

by Optmyzr on November 14, 2017

Great feedback Monte! We're definitely more geared towards PPC experts and the types of tasks that they would spend a lot of time on if they didn't have our tools. But if you ever have a new person on your team who's not as advanced as you, they can take our free course on Udemy to get ramped up. That's in addition to the personal trainings we do of course.

We've also tweaked our pricing and we have a new Enterprise plan for agencies with lots of smaller accounts. Making our tools accessible to agencies of all types is really important so we always welcome the feedback on our pricing and features.

Capterra loader

A great help in managing my Adwords Campaigns

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: It makes easy and fast to execute the most common maintainance tasks as in-deep analysis of our Adwords campaign. The visualization of data anche possibile actions is very clear and friendly.

Cons: it is not cheap, but if you manage several campaigns or a big campaign, it will likely pay itself several times helping you in investing better your budget.

Overall: Better cost per click and per covnersion in my campaigns

Capterra loader

Excellent Google Ads Optimization Tool - A real time-saver

Nov 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Optmyzr offers many valuable functions which otherwise would be time consuming if they were performed manually. The tool is especially good when managing multiple clients and for simplyfing day-to-day management.

Cons: Hard to come up with any clear cons. It would be interesting if it in the future would be possible to create and manage campaigns with ad customizers in Optmyzr.

Great Time Saver, Could Use Some Platform Work

Jul 17, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Big time saver. You can quickly perform a workout or changes that would normally take a while to compile the data for.

Cons: Although it's a time saver, it's not always accurate and many times I have to ignore suggestions so I would definitely spend time looking at what their suggestions are and truly understanding if they are good or bad. Also, the UI needs work to be more user-friendly, more modern dashboard. There is little consistency as to where selections are, filters, etc. The same for reporting, the templates can be confusing and you end up with a ton of duplicates.

Overall: Great for quick fixes and AdWords only reporting. If you're an agency that couples reporting with other services, I would suggest AgencyAnalytics.

Capterra loader

Great for More Advanced AdWords Management

Jan 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: They have great tools like PPC Investigator (which helps you get to the root of large campaign changes), report designers, workouts, etc. It helps me keep an eye on my paid search accounts at work with ease and helps automate a lot of the tasks I've been doing manually. You can customize scripts, budget management and more.

I think some of their tools should have been incorporated into AdWords, they're so good!

Cons: I think their interface could still use some improvements for usability's sake and I would LOVE if they could incorporate Facebook optimization, like they do for AdWords. That is the only thing I miss having switched from Wordstream: the Facebook 20 Minute Work Weeks. There's no workout to replace optimizing those.

Overall: We've been using Wordstream for years and just made the switch to Optmyzr after seeing some of their more advanced tools (budget optimizers, scripts, etc.). We've been using it for about two months at this point and it helps our agency manage each of our client accounts with ease. Would highly recommend signing up for a trial.

My timesaving best friend

Nov 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: if you're managing many google adwords campaigns, optmyzr is destined to become your best friend, also essential for the creation of advanced technical reports.

Cons: nothing you can not do using the google adwords interface, but using much more time.

not yet aligned with the latest features of the new google interface.

Our hidden army

Jul 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We set up custom rules that go into a feature called workouts which we have a koi for all accounts to have this (ours is 11 optimisations bundled into 1 workout command) run at least once per week... this way we know the core optimisations have been completed and is a god sent when things are super busy as we can get on with building new campaigns and let Optimyzr give us the peace of mind that a minimum touch benchmark is kept. Love it!

Cons: Nothing to say in regards to liking something least as we love the whole package.

Overall: Support is fantastic with screen sharing 1 on 1 support by people who actually know their shit!

Refreshing! :)

Capterra loader

Marvelous product

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: It allows a professional AdWords to scale his business analysis reducing time and allowing to do a lot of optimization.

Overall: Professional analysis done in seconds instead of minutes or hours. It allows to scale our service a lot.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for your wonderful review Francesco! We hope to continue making you happy for many more years to come!

Definitely a time saver.

Nov 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Multiple optimizations baked in, easy reporting, deep dive analysis and always building on what's already awesome.

Cons: Really none, I can see more automation that could be helpful in the future.

Overall: Very satisified with with Optmyzr, I wish it had been available 8 years ago.

Great PPC Software

Aug 21, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Everything! its the best tool I've used in more than 10 years managing ppc campaigns. It's a great value for what you pay. Never do PPC without it.

Cons: I believe there are no cons. Just the reports could offer more options, but they keep improving constinuoulsy.

Saves time and provides granular insight

Nov 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: We like utilizing a number of Optmyzr's tools including many of the keyword tools, which make it easy to find low converting - high cost keywords and alternatively, low cost - high converting keywords, as well as negatives to add and more. The reporting is great for getting a high level look at accounts over a longer period of time or even for the month to be able to then dive in more granularly on the account. The price point is good for the value you receive, especially as an agency managing multiple PPC accounts.

Cons: We would love more customizing of columns and attributes to things so we can ensure we are reviewing the right metrics we want to review for the specific client. Sometimes, some columns are not able to be added in certain screens like conv. value/cost and CPA, but they seem to be open to adding those where needed when talking with their support team.

Honestly, we feel like we are still under-utilizing its tools. We would love more of a "package" step by step on some of the tools so we can just plug and chug and get the data back.

Overall: very good. support has been on it.

Life Changer Tool for me and my team

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The "one click" optimisations and the reporting. Its fast , straight to the point and well organised. Its faster than the adwords interface. I love it.

Overall: More Valueble Time for Creative Work & Faster Responses on my other external and internal tasks in oour digital agency

Great software to complement your AdWords Agency

Mar 19, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Great brief workouts which go through your AdWords accounts to provide optimisations and overviews. These can be a real timesave and helps you look at accounts in different ways.

Cons: Report creation could be faster, but I can probably learn to use it better too as I think there is a template feature!

Overall: Time saving and different insights into your advertising accounts

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the review! We do indeed have a template system for reports so that you can set it up once and then leverage that same template for many clients. Each client will still get a report that has their logo so it feels custom to them.

Happy to arrange a training for you if you drop us a note at support.

Upgrade reports for your business

Nov 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: There isn't enough space to list all the great things for this product. One of the biggest wins is reducing the time it takes to manage projects, while also making it so much easier to report data to our clients. It can be a real challange sometimes to explain everything we do, and with Optmyzr and their reporting features, we dont have to.

Cons: It's constantly growing, and at times, it can be hard to keep up with all the new changes.

Overall: This has made all aspects of campaign management and reporting go so much smoother, while reducing my workload.

Capterra loader

Great software!

Nov 13, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
Likely
Extremely
Likely

Pros: My answer about what is the best is probably the same as a lot of people's. The Quality Score Tracker. It really helps you to target low quality score groups easily.

Also, the reports are fantastic. It's super easy to create good reports for your clients at a touch of a button.

I also really like the budget management, keyword and negative keyword finder, and the scripts.

Cons: I don't like that you can't put Facebook into your account unless you upgrade. Budgets are being split into Facebook a lot these days and PPC managers shouldn't have to pay more for the same budget. It just cuts into our profit. They need to make Facebook Ads available at the basiv level.

Also, the area where they suggest you create new ads is a little confusing as to it's actual recommendation.

Overall: I've really appreciated Optmyzr. It's helped to streamline many processes and create great reports. Thanks guys!

Time-saving tool for AdWords & Bing Ads with one click optimization

Mar 13, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Easy to use, AdWords quality score tracker, One click optimizations, Report designer & A/B testing. Great customer service & support

Cons: Pricey, no backup functionality, Display campaign & Bing Ads features are not fully supported, no paid social media integration

Vendor Response

by Optmyzr on March 14, 2018

Thanks for the review Donte! I'll reach out to you directly about the display and Bing Ads features you'd like to see added to the system.

Im overall happy about Optmyzr.

Mar 21, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: The best thing for me is Shopping Refresher Pro , Manage bids, Keyword Lasso and Traffic Sculptor and also the reporting system.

Cons: The loading time when im on an overview with all my accounts is a bit slow and i would like it to load faster, or else im pretty happy about everything that is possible.

Overall: I saved alot of hours finding things automatically instead of doing it manually.

We use several 3rd party cloud apps for digital and Optmzyr is so versatile and valuable to us.

Mar 13, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Account overview dashboard (slice data by channel, projected budgets and more). Reporting is the biggest value and our clients are amazed with how customized these reports are.

Cons: I think certain elements are a little clunky to use, but once you familiarize yourself with tools they flow ok. But it is definitely more intuitive than a lot of these new UI updates we are seeing with major players like Google Adwords.

Vendor Response

by Optmyzr on March 23, 2018

I love how you worked a little dig about the new AdWords interface into this review! Thanks for the kind words about Optmyzr!

Optmyzr is Amazing!

Nov 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Optmyzr is undoubtedly the best paid search marketing platform we've ever used!

Cons: No cons! This company has listened to all our needs and helped us navigate all challenges we've had with the platform.

Overall: Optmyzr's ability to listen to our needs and even add new features based on requests, as well as innovating their own new feature sets, has set them into a "gotta have it" class with our company.

Capterra loader

Optmyzr adds value to our workflow, suggests optimizations and ultimately adds value to our clients!

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: The reason why we choose Optmyzr over other software is because we like to stay in the driving seat managing and optimizing our clients AdWords-campaigns. AdWords automation is a hot topic, but in some cases a way to save time over improving ROI. Customer support is great. They listen to our feedback and implement new features if possible.

Capterra loader

Great service

Nov 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The constant updates to improve the software, plus the fantastic and quick response when you have an issue.

Cons: Anything I have disliked has been improved pretty quickly. I would like the shopping campaign builder to allow more features, but I'm sure that is coming.

Overall: Great interaction with the team, very useful tool, really helps with smaller clients in terms of optimisation.

Customer Service is super Quick and Helpful

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Dayparting is so easy with this software. I use this software for reporting and it is easy to create reports for lead and e-commerce clients. Whenever I have questions, the chat option in the interface is extremely helpful and the representatives respond very quickly.

Cons: In reporting, it would be great to be able to filter by campaign name instead of creating labels for campaigns. Also in the multi-account reporting, it is hard to combine Adwords and Bing since Bing labels are not used in the report yet.

Overall: Easy to create reports and the bidding options saves me time.

Vendor Response

by Optmyzr on March 23, 2018

Thanks for the great review! I know support for Bing labels is in the works already and I'll check on whether we can implement your other request for making it faster to create reports.

Good SAAS product & I would recommend

Nov 09, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: I like how much time the software saves you in pulling reports. Just a matter of a click of a button and you get the info that would take exports & excel.

Cons: Have to pay more for the pro features. I think it is priced well to give the "extra" features for free.

Also it isnt very good at finding search quirery duplicates. I still need to export and use excel for this.

Overall: I've been using Opymyzr for 4 years and over this time it has had a number of updates, which have all been great. the cusotmer support is excellent, even though sometimes pretty slow. But overall good peice of software

Review

Nov 02, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: easy QS, daily QS, Keyword lasso, scripts

Cons: no possibility to organize own adgroup and keyword structures - to have the thinks which are important for me personal

Overall: very good

Very happy with the tool and the constant work to add features.

Mar 19, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: (1) The software makes monitoring budget very easy, (2) creating rules and running them is easy within the tool, and (3) very nice tool to help with shopping campaigns.

Cons: I know it is being worked on, but just getting the great functionality that is effective in Google to work within Bing.

Overall: Time and efficiency.

Great Product, Hope They Are working on social

Jul 17, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love the reporting and Quality Score analysis - saves me tons of time. Also like the A/B ad testing tool and recommendations they automatically send you to help accounts.

Cons: Tried the full version with Facebook reporting and couldn't get an autogenerated report that I liked - it didn't break down the campaigns and actions the way I wanted and seemed a bit buggy - not worth double the monthly cost for me. I found another tool I liked called Cyfe.com

Optmyzr provides good quick insights in your ppc accounts and saves a lot of time.

Mar 15, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: The control you have in making changes in your account, first you push all suggestions manually after reviewing them. But if you are confident after a while, you can automate these changes.

Cons: It is, like other ppc tools, not able to work well with mutiple conversion actions in the accounts.

Not a Game-Changer, Lets you re-write the game entirely

Mar 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Cross account rule implementation based on optimization theory and essentially using it as my best friend for doing complex analysis.

Cons: It is very literal, I would recommend a toggle behind the scenese that opens the last account that the feature was ran with instead of the current one selected. Frequently I open a report name X_Account but the account selector is on Y_Account and it defaults to the account selected (It's logical I get that). When we are scrambling for reports with huge amounts of clients it would be a time saver.

Overall: Absolutely mind-blowing the capability of what it offers, I have over 10,000 hours inside of Google AdWords and Ads and I still only feel like I am at an elementary school level with the power that I have access to.

Vendor Response

by Optmyzr on March 29, 2019

Thanks Mike. Very kind words! I'm sending your suggestion for an improvement to the account picker to the engineering team.

Capterra loader

Excellent tool to manage multiple client Bing Ads, Google AdWords and Facebook Ad accounts

Mar 13, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: One location to manage multiple accounts/platforms

Excellent actionable insight tools

Constantly updating and adding new features

Quick responsive customer support

Cons: Since the complexity of the tool, it is not always the easiest to use or explain to non-PPC marketers

Overall: Time saving PPC management.

Best in class optimization and reporting tool for AdWords

Oct 28, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Comments: After comparison of many tools OPTMYZR provides us the best ratio of cost / performance. Very nice intuitive workspace allows to do the job quickly and have fun with it. One of the best tools are one click optimizations with possibility to set custom filters. Also Quality score tracker is an added value, when you can compare the evolution of this crucial metric over time. Flexible reporting suitable also for non english speaking countries was one of the big features that led to decision to buy OPTMYZR. Finally, the support for OPTMYZR is just above expectations.

Pros: mentioned above adding new features frrequently

Cons: miss some less frequently used metrics in reports for GSP (saved emails, resend), percentage of video views, etc

Recommendations to other buyers: compare with WordStream

Amazing PPC Product

Mar 20, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: It helps PPC managers expedite optimization process to be able to service more clients in the same amount of time you could manually

Cons: Some features are tucked away and a bit difficult to find, but there is a free Udemy course that walks through features, so it makes up for it!

Overall: Amazing, they've helped me find and craft lots of reports and insights I couldn't figure out how to use, and they also give usage and time saving metrics to show value for the higher ups in my company

Capterra loader

Very friendly and most useful tool. It helps me with daily managing clients acccounts.

Mar 14, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: I use mostly : quailty score tracker, search terms n-grams, instant optimizations, spend projection and budget management, shopping tools, script tools, and REPORTING ( I like most )

Overall: It helps me to be more competetive on the market. It also helps to make really complicated campaigns with many adgroups.

Amazing

Mar 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love the easy scripts integration and the fact that you have some of the brightest people in the industry helping you along the way.

Cons: They don't offer Facebook optimization and I you need to pay for automation for the custom bid rules.

Overall: Time savings and knowledge.