# Page 2 | Optmyzr Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Optmyzr the right PPC solution for you? Explore 184 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156308/Optmyzr/reviews --- Optmyzr 4.7 (184) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Optmyzr ## Showing most helpful reviews Showing 26-50 of 184 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use DO Daniel O. Client Relationship Manager Used the software for: Less than 6 months ### "Optymyzr has been a great assistant to my PPC management and client management strategy" March 13, 2018 5.0 Pros \- Tools like the QS tracker, report designer, Shopping campaign builder, AB testing for ads, PPC investigator and Traffic Sculptor are not even available in AdWords. Having functionality above the standard UI gives PPC managers using Optymyzr an advantage over ones that dont. This feels great and clients love it too. - Otymyzr helps me identify problem areas in an account faster. Usually I would have to crawl through data in the standard AdWords interface but the Dashboard & PPC investigator help me to reach a strategy much faster than looking through data manually. - Absolutely love the reporting. I've been using this on almost every account daily. The reporting lets me manage client expectations much easier and get better feedback from my client base. Extremely impressed with the functionality of this. Pulling assisted conversion data from Analytics into an AdWords report is a game changer. Clients love to see this information. Cons \- After any changes are uploaded I don't like how the tool only gives you the option to re-load or go to the dashboard. Due to the load times I find this slows down my tasks. - I don't like how every tool auto-loads when you open it before I have a chance to select the filters and settings I want to use. I find that often I end up reloading the Keyword lasso multiple times after opening it before I get the settings I want and this slows down the tasks. - I don't like how the Shopping Campaign Builder creates new ad groups if the product titles have changed. I like to layout shopping using one ad group per product ID and the product titles change often. It would be great to have a tool like the product group refresher that renames ad groups as the product titles update at the merchant centre level. To my knowledge this feature is not available through Optymyzr. Example, we have an ad group named "Mens Brown Shoes (ID2542)". A few days later this gets updated in the merchant centre to "Mens Leather Brown Shoes(ID2542)". Now in my shopping campaign the AD group still reads "Mens Brown Shoes" even thought the title has been updated. Review Source Oleg E. Search Account Manager Internet Used the software for: 6-12 months ### "Absolute time saver" May 19, 2016 5.0 A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool. Pros \- historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision Cons \- very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker. Review Source Response from Optmyzr May 19, 2016 Thanks for the review! For the smaller accounts, you should try the Turbo Mode in the optimizations. We're also making reporting better :-) AC Andrew C. Digital Marketing Executive Marketing and Advertising Used the software for: 2+ years ### "Monitoring spend and checking in on accounts" November 24, 2020 4.0 Very good, useful for assisting with ad account maintenance, and always had great customer service Pros As the title would suggest, I use Optmyzr on a daily basis for keeping an eye on ad accounts and using some of the basic features in conjunction with my usual ad account maintenance. For example the budget pacing feature which helps show if you're on track for each ad account's monthly budget, or over/underspending. Spend projection visualises a specific account's current and forecasted spend for the month which is a useful tool too. I also do "workouts" for ad accounts I am responsible for every fortnight, this highlights obvious and usually quite easy to fix issues based on data, and some of the best performing areas too. I don't often apply the changes through Optmyzr, rather go into the ad account and make the changes I deem necessary, I don't do all of the suggestions but its always interesting to get a second opinion! Great product in my opinion once you know how to use it, I'm sure there's plenty more I haven't explored yet but all in good time! Cons Perhaps a bit tricky initially to get the hang of, but is well worth it once you know how to use it, and if you have a few ad accounts you need to efficiently divide your time amongst Review Source Joe W. VP Online Advertising Marketing and Advertising Used the software for: 2+ years ### "Can't imagine running PPC campaigns for clients without Optmyzr" January 18, 2023 5.0 Pros Worth the cost for the automated reporting alone. Cons I'd like more options for posting changes across accounts. Most of our clients are in the same industry and many changes we make in one account would be applicable to all/most of our clients. Being able to make one change that affects multiple accounts would be helpful. Review Source Michael B. CEO Marketing and Advertising Used the software for: 2+ years ### "Saves PPC Managers A Fair Amount of Time" January 15, 2019 4.0 Generally speaking, Optymzr is inexpensive, and worth a recommendation, but more so for smaller accounts and managers with less experience under their belt who need a tool to handle a wide variety of things. Just don't expect everything to instantly be a homerun. Optymzr requires hand holding. Pros The Optymzr devs are former Googlers from what I know, and understand the pain points of working with Google Ads, and what needs to happen to make those workflows easier. Shopping functionality to refresh feeds and optimize are great, and quality score tracking are useful. The reporting module is nice, and better than many in the space. Traffic Sculpter is nice for people who have complicated structures and large accounts. Cons Dayparting features don't look at how your dayparting is set up currently, and instead overwrites. This is a clear miss for the software, and can actually make you mess your accounts up if you expect it to care how you have things set up. Certain features are more focused on "new to adwords" individuals like workouts. Rules are somewhat outdated with the advent of smart bidding in engine. Other bidding related items also fall prey to google's improving first party solutions. Review Source Yiğit K. Passionate Founder Used the software for: 6-12 months ### "Great experience from Ex-Googler founders know behind of scenes of Adwords Algorithms" November 2, 2017 5.0 Better Adwords optimization. Saving more money on my client accounts. Great support & Adwords scripts. Pros Account workout module works great. Just 15 mins help you to keep up with all changes need to be made. I love QS tracker! I can see all Quality Score changes in campaign / adset level by separating on 3 different factors. So, you can see the spaces where needs your attention. This is missing part of Google Adwords Opportunities module and really excited to see more ML-AI related optimization ideas. Cons UI/UX still can be improved. Advanced API integration is must for smaller packages too. The optimization module, mainly focusing on optimizing current account - why not to add new modules for creating a new account structure too. Review Source Response from Optmyzr November 16, 2017 Thanks for reviewing us Yigit! We will have a tool for creating new search campaign structures by the end of 2017. For shopping campaigns, we already have great tools for building the structure and for keeping it in sync with the merchant center data. We're always excited to be able to work with great agencies like ZEO and learn how we can do even more to make managing PPC easier and more profitable. Subash B. Co-Founder Used the software for: 6-12 months ### "Powerful, Time-Saving & Reasonably Priced" March 1, 2018 4.0 It saved me lotsa time & money - makes repeated analysis available in a click. Pros One-click optimization, workouts for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, etc - everything a PPC Manager needs in one package with a very affordable flat price - no % fee on spends. Cons It's a powerful tool - it will take time to build your familiarity & get the best out of it. Of course, the team does an introductory one on one with you to take you through the features - but this tool definitely not for a novice. The features on Bing are very very limited. The general user interface can be improved - looks a bit dated & clunky at times especially with large account pagination issues crop up. Review Source Response from Optmyzr March 5, 2018 Thanks for the review! We just added a lot of new Bing Ads features so hopefully that brings it closer to what you would expect. We also continue to work on our interface to try and hit the right balance between ease-of-use and efficiency for managing lots of accounts. I agree with you that we are primary a solution for PPC Experts. If we can help with anything, let us know! VR Verified Reviewer Digital Marketing Manager, Paid Search Retail Used the software for: 6-12 months ### "Optmyzr has allowed me to do alone in Search and Shopping what requires a team of 10+ or an agency. " November 10, 2017 4.0 Pros Ease of use compared to other larger platforms like Kenshoo or Marin. The support team is incredible and the founder knows PPC inside and out and is happy to share his knowledge. This company goes above and beyond and continues to improve. Cons While this software is unbeatable for the price for top-down management and analysis...it doesn't really have the capability for bulk ad changes or keyword changes yet. I'm happy to use Adwords Editor for that type of work though so overall I'm very pleased with Optmyzr. Review Source Response from Optmyzr November 13, 2017 Thanks for sharing your thoughts and the kind words! We are indeed not the best option for standard bulk changes like those that the AdWords Editor is really good at. To keep our prices reasonable, we try to build workflows that are hard to do in Google's own tools so let us know if there's anything related to bulk ad or keyword changes that we could build to make your life easier. We actually have a really cool bulk ad script that works together with the Editor to make bulk changes to seasonal ads or time sensitive promotions. VR Verified Reviewer Digital Marketing Consultant - Pay per Click, Search Engine Optimisation & Web Analytics Used the software for: 1-2 years ### "Great software that helps me manage multiple accounts effectively " March 14, 2018 5.0 A great overview of the state of my ppc accounts plus fantastic insights very quickly which leaves me time to optimse rather than prep the data. Pros The overview is the best feature for me. At a glance I can see key metrics for all my accounts and quickly identify any potential issues without spending a huge amount of time filtering data. Cons The software itself is fantastic. I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool. This tool could help people with low number of clients grow their client base and then scale up their subscription. I do not feel in terms of pricing, it supports the independent ppc manager as much. Review Source Bruno F. Director of Operations Used the software for: 2+ years ### "Optmyzr is one of the most important tools we have at the agency. " November 11, 2017 5.0 It has helped us get better insights into how our campaigns run as well as scaling up our output. Pros We've been using Optmyzr for almost three years, and I can't say enough good things about it. The stack of tools offered under a single platform is nothing short of phenomenal. It's instrumental in helping our business grow and in training our analysts as well. It's such a time saver. The support we get from the team is best in class as well. Cons The only issue we have at the moment is that Optmyzr is not meant for optimizing more than one account at a time. If you have a client who has multiple AdWords accounts, you'll have to budget pace and manage them one by one. A portfolio solution would be highly recommended. Review Source Response from Optmyzr November 13, 2017 Thanks for sharing your thoughts Bruno and for being a long-time customer! I'll add multi-account budget pacing to our roadmap. We can already do budget optimization across multiple accounts. I'll email you the instructions to access this experimental feature. Joey H. Digital Marketing Writer Marketing and Advertising Used the software for: 6-12 months ### "Invaluable Tools & Insight At Your Fingertips" November 9, 2018 5.0 Optmyzr gives me critical insights it would otherwise take me endless hours to uncover so I can get our clients more conversions & better conversions at a better price. It allows me to optimize ad spend, analyze ad performance, and uncover opportunities to improve ad copy, bidding, and more. It also makes it super easy to run and manage scripts across all client accounts. And I haven't even mentioned other tools like the hour of week bidder, quality score analysis, or the rules engine. It's giving me the insight and tools I need to identify campaign weaknesses and give our clients the best value. Pros Optmyzr gives you the perfect blend of automation tools and campaign insights to truly optimize your ad campaigns. It saves you a ton of time by streamlining many tedious tasks while still leaving you in control. So many tools to love, it's hard to pick one. Cons There's nothing I dislike about it so far. Because it leaves you in control and features many valuable tools that accomplish much, it does come with a learning curve that may be larger or smaller, depending on previous knowledge and experience. That being said, I have found it easy to get going with key tools like account workouts, keyword lasso, negative keyword finder, conversion grabber & others while I get acclimated with the rest. Review Source RC Richard C. Senior Online Marketing Analyst Marketing and Advertising Used the software for: 1-2 years ### "An excellent piece of software that saves us lots of time when managing our paid search clients" November 7, 2017 5.0 Time saved, increased accuracy, helps with client retention Pros The functionality of Optmyzr is excellent - saving lots of time when maintaining paid search clients. While it's great for small clients, where it really comes into its own is with large clients that have tens of thousands of ad groups. It does all of the hard work when trying to keep an eye on the basics such as negative keywords, non-converting keywords, bids and bid adjustments. Optmyzr also has some great functionality when it comes to maintaining Adwords shopping campaigns. Cons The interface is a little bit clunky at times and not always consistent - adding keywords and adding negative keywords, for example, look very similar but work completely differently. Also, the functionality for Bing accounts is quite limited compared to Adwords. Review Source Response from Optmyzr November 16, 2017 Thanks for the review Richard! We're working on bringing our Bing capabilities closer to those for AdWords but if there are specific tools you want us to fast track, let us know which ones. Agreed on the interface not always being consistent. I think it's partly because we build workflows to solve very specific optimization strategies and that sometimes means a completely different layout works best. That said, we're actively working on making things as consistent as possible to make it easier to learn how to use Optmyzr. Philip C. Owner Marketing and Advertising Used the software for: 6-12 months ### "'Must Have' Software For Adwords Optimization" December 19, 2015 5.0 As a growing Adwords Management Agency, Optmyzer not only saves over 15 hours of report analysis every week - it helps me make decisions that make people money. The software is intuitive and easy to use. It's also customizes reports easily and allows me to send fantastic reports to clients. New features, tools, and delightful upgrades come regularly. I wanted an affordable tool that would help me analyze data, make decisions, and grow accounts effectively - and Optmyzer has done all of these things and more with flying colors. Pros \- Support staff is second to none! They are fast, knowledgeable, and professional. Great team over there! - They have automatic optimizations for every part of your account that are unbelievable. - Reporting features with the ability to integrate with Google Analytics help with having something the our customers can easily read and understand. - My favorite is the account analysis section that has all kinds of reports - both visual and numeric that allow you to really play with the data in any way that you want. Cons I honestly have no complaints. Not a one. Even the price is unbelievably affordable. Review Source Response from Optmyzr December 21, 2015 Thanks for great review! We've got some cool new time-saving features in the works for 2016 so we hope we'll continue to earn your praise! AW Austin W. Paid Search Manager Marketing and Advertising Used the software for: 2+ years ### "A Must For PPC Professionals" January 16, 2020 5.0 As a manager at my digital ad agency, Optmyzr allows me to give greater attention to more clients, without taking up the same amount of time that it would take to do my job manually. It's a super helpful tool that I use daily, that is well worth the money, especially if you're in an agency role or manage multiple clients. Pros It's a SUPER powerful and streamlined product designed to help search engine marketing folks optimize and manage their campaigns. Their Rule Engine allows users (with no programming or coding experience required) to build their own automated tools that help them fit their clients' and organization's needs. Plus they have an incredibly helpful and quick-to-respond support team that is always looking to help. Cons The interface could be prettier and a bit more consistent, but once you get used to the tools and where things are, it's incredibly powerful. Review Source Stefano R. Co-Founder/Owner Internet Used the software for: 2+ years ### "A great help in managing my Adwords Campaigns" March 14, 2018 5.0 Better cost per click and per covnersion in my campaigns Pros It makes easy and fast to execute the most common maintainance tasks as in-deep analysis of our Adwords campaign. The visualization of data anche possibile actions is very clear and friendly. Cons it is not cheap, but if you manage several campaigns or a big campaign, it will likely pay itself several times helping you in investing better your budget. Review Source VR Verified Reviewer Digital Marketing Manager Design Used the software for: 6-12 months ### "Great Time Saver, Could Use Some Platform Work" July 17, 2018 4.0 Great for quick fixes and AdWords only reporting. If you're an agency that couples reporting with other services, I would suggest AgencyAnalytics. Pros Big time saver. You can quickly perform a workout or changes that would normally take a while to compile the data for. Cons Although it's a time saver, it's not always accurate and many times I have to ignore suggestions so I would definitely spend time looking at what their suggestions are and truly understanding if they are good or bad. Also, the UI needs work to be more user-friendly, more modern dashboard. There is little consistency as to where selections are, filters, etc. The same for reporting, the templates can be confusing and you end up with a ton of duplicates. Review Source Erik B. Search Engine Consultant Marketing and Advertising Used the software for: 2+ years ### "Excellent Google Ads Optimization Tool - A real time-saver" November 13, 2018 5.0 Pros Optmyzr offers many valuable functions which otherwise would be time consuming if they were performed manually. The tool is especially good when managing multiple clients and for simplyfing day-to-day management. Cons Hard to come up with any clear cons. It would be interesting if it in the future would be possible to create and manage campaigns with ad customizers in Optmyzr. Review Source DNJ David N J. VP of Paid Media Used the software for: 2+ years ### "Everything I need to optimize my clients' campaigns. Priceless!" March 13, 2018 5.0 Optmyzr allows my team and I to optimize every aspect of our campaigns with speed and consistency. We use it to adjust bids, budgets and to optimize bid adjustments by the hour, by the device and by location. It allows us to increase clicks, reduce CPC, and increase client conversions. Optmyzr should be in every advertiser's toolkit. Pros Optmyzr is very easy to use with powerful tools that save me a ton of time when it comes to optimizing client campaigns. Their support is second to none and they are always releasing new features and making the UI better and better. I've been using Optmyzr for a couple of years now and I can't imagine not using them. They make me look good! Review Source Response from Optmyzr March 23, 2018 This review really makes me smile because it's great to hear when we hit the nail on the head with our software and played a small part in helping make a company more successful. Thanks! Amber C. Inbound Marketing Strategist Marketing and Advertising Used the software for: 1-2 years ### "The Best Paid Search Advertising Tools You'll Use" October 14, 2019 5.0 Optmyzr helps us manage our PPC accounts on Google Search Ads on a daily / weekly basis and on a more in-depth monthly basis. Their customizable workouts help our team stay on track with account maintenance while saving us time we would waste doing the same tasks manually. Plus, their support is incredible! I was having an issue in my workouts where I would create two different schedules for my ads. Then when I was using their tool in my workouts to readjust these schedules based on clicks, conversions, etc., I was only able to do one before it would send me along to my next task. I chatted with \[SENSITIVE CONTENT HIDDEN\] from Optmyzr and a few weeks later, he emailed me back saying "It's done! We'd love to have your feedback!" and they had solved my problem in their platform. I could not believe it! Pros Optmyzr has the advanced tools we love when it comes to managing the paid search accounts at our marketing agency. It allows us to make quick easy wins in a client account or take a more in-depth audit approach to making changes. We love the variety of tools it offers and we love the support we receive from the Optmyzr team. Cons This is one software where I truly have no complaints. I wish we were able to analyze Bing Ads or Facebook Ads with an Optmyzr level of detail so I'm hoping they expand into these markets soon and allow us to apply their tool set to new platforms. Review Source Rashad G. Photographer Photography Used the software for: Less than 6 months ### "Advertisement manager software" February 21, 2021 4.0 Generally, I want to tell that I am not sure I will stay with this app or not because I do not see much progress though there are many calls to update the platform. Pros Since it does not offers special price for the individual, the prices is normal in contrast to others that offers skyrocketed prices. Bid Management works smoothly that is the most lovely part of the software I use. We have witnessed the big enhancement in our relations with our customers Cons It is pretty complex platform that I felt obligated to do some research as I could not find to get some important insight to use the software. It seems the interface is begging for the renovation as the current version fails to adapt with fashionable interface design. It does not provide the service in Mac version that could be considered as inconvenient Switched from [Perpetua](https://www.capterra.com/p/184755/Perpetua/) Price Review Source Zara I. CEO Marketing and Advertising Used the software for: 2+ years ### "Saves Time!" June 17, 2019 5.0 Pros I like the fact that it does a lot of the analysis for me and provides me useful information to optimise the accounts. It saves a lot of time if you were to do this manually. Cons Everything is great! Only thing is that some options are only available with the Pro which is out of my price range. Review Source Francesco T. Owner Used the software for: 2+ years ### "Marvelous product" March 13, 2018 5.0 Professional analysis done in seconds instead of minutes or hours. It allows to scale our service a lot. Pros It allows a professional AdWords to scale his business analysis reducing time and allowing to do a lot of optimization. Review Source Response from Optmyzr March 23, 2018 Thanks for your wonderful review Francesco! We hope to continue making you happy for many more years to come! DAL Dan Andrè L. Paid Search Specialist Information Technology and Services Used the software for: 1-2 years ### "Optmyzr - your best friend in ppc-management" June 25, 2019 4.0 This software has made my tasks as a pcc account manager at an agency a lot easier and it is a nice companion to help out in raising any concerns that may arise in any pcc-account. It works really well for basic optimization tasks and also has some really powerful features. Pros A very intuitive and easy to use ppc-management tool. I am using this daily to keep track of the accounts I manage and save lots of time doing optimizations since Optmyzr has the suggestions ready for me, while I just have to engage them with a few clicks. It also makes scripts in Google Ads accounts easy by letting you define some rules and the script is generated for you, ready to be used in your account. Cons There is nothing in particular I would single out as negative. I have still not managed to deep-dive into all the features and some sections require you to define some rules to get the data you want. Review Source MF Mike F. Sr Manager Search Marketing E-Learning Used the software for: 2+ years ### "Optmyzr the Swiss Army Knife of PPC Tools" June 17, 2019 5.0 Great support from smart folks. The reps and Optmyzr are expert and generous marketers who never stop helping. Pros \- Pricing is a bargain compared to competitors -Great keyword de-duping feature - Quality Score Analysis Including account, campaign, ad group and keyword scores. - Fast Optimization tools can save hours - The Cause Report and Root Cause Analysis helps you understand what forces are impacting results - The ad testing function is very useful and precise - A very large collection of Google Scripts - Reporting offers many options and can help sabe time too. Cons There was really noting I did not like. I don't think phone support is included but the answer emails very quickly. Review Source Paulo R. Professor Sports Used the software for: 2+ years ### "Great PPC Software" August 21, 2017 5.0 Pros Everything! its the best tool I've used in more than 10 years managing ppc campaigns. It's a great value for what you pay. Never do PPC without it. Cons I believe there are no cons. Just the reports could offer more options, but they keep improving constinuoulsy. Review Source