# Page 4 | Optmyzr Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 4 - Is Optmyzr the right PPC solution for you? Explore 184 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/156308/Optmyzr/reviews

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Optmyzr

4.7 (184)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 4 - Reviews of Optmyzr

## Showing most helpful reviews

Showing 76-100 of 184 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Alexander T.  
  
Marketing and Advertising  
Used the software for:

### "Growing Product, Excellent Service, Fair Price Point"

October 20, 2014

5.0

I like these guys, a lot. PPC marketers are in abundance, as are their accounts. The guys and gals at Optmyzr identified the need for a broad-stroke, quick-acting tool not designed to replace, but assist PPC managers who have multiple accounts. This is exemplified in the tool's One-Click Optimizations. The tool is still growing, e.g. they are stil developing Bing integration. But the price point is fair for the number of accounts allowed (I was grandfathered in before newest price change, which is only a modest increase). Perhaps most importantly, the customer service has been stellar. I haven't felt gypped by this tool yet, which is more than many PPC marketer's can say for similar tools.

Review Source

Response from Optmyzr

November 3, 2014

Thanks for sharing your review! I think it's important that the people who build tools also have actual hands-on experience using them. I'm glad to hear that this is evident in your experience with Optmyzr. Let us know if there are any tools we could tweak to be even better.

MM

Marina M.  
digital marketing manager  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "Outstanding Customer Service"

June 20, 2022

5.0

Pros

\[SENSITIVE CONTENT\], the \[SENSITIVE CONTENT\]at Optmyzr, was there for us through training and to answer any and all questions we had had. The support team had also gone above and beyond with any issues that had arisen during our trial period. We had also observed improvements in conversions and cost/conv. in our month-over-month Google Ads performance. Subscribing after our trial has ended was a no-brainer.

Cons

It's jampacked with features and options. Seems complex, at first, even for a seasoned digital marketer.

Review Source

VR

Verified Reviewer  
Chief Executive Officer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Saves me about 3-4 days / week"

November 9, 2018

4.0

Its not cheap but good PPC execs are more expensive and Optmyzr runs 24/7 without tea breaks.

Pros

Managing and building complex Google Shopping campaign structures

Cons

Web portal good but app needs work as limited funtionality.

Review Source

CDL

Carlos David L.  
Head Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "How Optimzr can help you to improve your results in Google Ads"

June 18, 2019

5.0

Pros

The level of reccomendation. Optmyzr use a lot of data about the accounts and propose you massive changes that allow you spend your time in another tasks.

Cons

I have the sensation that sometime appears new features and we don't have previous information about how to use that.

Review Source

Mark N.  
Head of Paid Marketing  
Internet  
Used the software for: 2+ years

### "The future of Paid Advertising Automation"

August 4, 2018

5.0

Pros

What can I say, great piece of software regularly saves me 3-8 per month on an account and is able to suggest suitable changes to bidding, keywords and negatives that make sense!

Cons

Complete automation so I can sit on the beach?

Review Source

Chetan J.  
  
Internet  
Used the software for:

### "Great Product to Manage & Optimize AdWords Accounts"

October 15, 2014

5.0

I've been using Optmyzr for managing AdWords accounts for quite a while now. The tool is highly functional and very easy to use when optimizing large set of AdWords campaigns. This tool saves a lot of time with it's bulk optimization features that help in making changes to ads, keywords, bids, etc. The user interface is pleasing and the reporting tool helps in quickly creating detailed reports on AdWords account performance. A cost-effective tool that all AdWords marketers must truly invest in.

Pros

\- Detailed Dashboard to view performance of all accounts - Intuitive and easy to use interface - 1-click optimization features that take care of tedious tasks and save a lot of time - Account level QS tracker - Quick & Easy Reporting

Cons

\- None so far

Review Source

Response from Optmyzr

October 17, 2014

Thanks for the review! We hope to keep delivering time-saving features for you and all our other subscribers!

AM

Angela M.  
Owner  
Consumer Goods  
Used the software for: 2+ years

### "Awesome Product"

June 21, 2022

5.0

Pros

Implementation is quick & easy. Very easy to use. Great support

Cons

It is a little on the pricey side, but has so many features it's totally worth it

Review Source

EV

Edward V.  
Director of Search Marketing  
  
Used the software for: 1-2 years

### "Great experience with rich useful features that allow us to improve campaign perf."

June 21, 2017

5.0

Pros

Optmyzr is lightweight and easy to use. I can get in and find what I am looking for quickly and then optimize the campaigns intuitively with the tools supplied. By far my favorite tools are for shopping campaign optimization. The attribute bidding tool is fantastic. What great time savings. Just learning about the GrIP structure was valuable for us.

Cons

I would like to see Bing optimization options available for our accounts. Also for reporting it would be nice to have month over month reporting options with % difference measurement for conversions, cost, etc. These are minor gripes though.

Review Source

László V.  
owner  
Marketing and Advertising  
Used the software for:

### "The best Adwords tool, I have ever tried"

October 17, 2014

5.0

I've tried many similar service, but I found that Optmyzr is the best regarding price/value. I could write a lot of functions, but "One click optimizations" and "Hour of the week analysis" saved me thousand of hours. Very easy to use, almost zero learning curve, but intelligent tools help me a lot regarding account analyzing, deciding what to change and how.

Pros

\- they have automated reporting in many languages, so I can set it to my customers for their language. - very kind customers service, with solution-oriented mindset - continous development - they developed many of my ideas, its awesome

Cons

\- they recently raised the prices (but not for old users, its positive)

Review Source

Response from Optmyzr

October 17, 2014

Thanks for the review and we hope to keep building many more of the things you're asking for to help make your life just a bit easier when it comes to managing AdWords!

DC

Darren C.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Great software to complement your AdWords Agency"

March 20, 2018

5.0

Time saving and different insights into your advertising accounts

Pros

Great brief workouts which go through your AdWords accounts to provide optimisations and overviews. These can be a real timesave and helps you look at accounts in different ways.

Cons

Report creation could be faster, but I can probably learn to use it better too as I think there is a template feature!

Review Source

Response from Optmyzr

March 23, 2018

Thanks for the review! We do indeed have a template system for reports so that you can set it up once and then leverage that same template for many clients. Each client will still get a report that has their logo so it feels custom to them. Happy to arrange a training for you if you drop us a note at support.

VR

Verified Reviewer  
President  
Consumer Electronics  
Used the software for: 1-2 years

### "Optmyzr pays for itself"

November 16, 2018

4.0

Pros

Optmyzr allows me to easily structure a segmentation to ensure my ads are bid correctly and profitable. It also allows me to do other functions more easily and quickly than Google Ads or Microsoft Bing Adcenter.

Cons

Because there is so much you can do with it, special training and frequent use is required. I haven't even tapped into its full potential.

Review Source

VR

Verified Reviewer  
Paid Search Team Lead  
Automotive  
Used the software for: 1-2 years

### "Optmyzing with Optmyzr"

November 2, 2018

4.0

Pros

It allowed me to look at all my accounts and pull the data I required to analyze their health and overall performance. The tools also provided valuable insights into how to better optimize my accounts - several great suggestions!

Cons

Load times were on the slower side, but that can also be attributed to the number of accounts my agency manages (130+).

Review Source

MR

Michael R.  
Senior Media buyer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Upgrade reports for your business"

November 27, 2018

5.0

This has made all aspects of campaign management and reporting go so much smoother, while reducing my workload.

Pros

There isn't enough space to list all the great things for this product. One of the biggest wins is reducing the time it takes to manage projects, while also making it so much easier to report data to our clients. It can be a real challange sometimes to explain everything we do, and with Optmyzr and their reporting features, we dont have to.

Cons

It's constantly growing, and at times, it can be hard to keep up with all the new changes.

Review Source

DW

Donte W.  
PPC account manager  
Internet  
Used the software for: 2+ years

### "Greta PPC Software"

June 24, 2019

5.0

An excellent time-saving tool for larger accounts with good recommendations

Pros

One click optimizations & enhanced scripts

Cons

The Optmyzr interface is a bit dated limited Bing account functionality

Review Source

RP

Russ P.  
President  
Internet  
Used the software for: 2+ years

### "Excellent AdWords Optimization Tool. Saves a lot of Time."

March 14, 2018

5.0

Pros

Optmyzr is a very easy to use tool. Saves a lot of time as we can quickly optimize the accounts and make changes that would otherwise be time-consuming. Reporting is excellent and the reports are client friendly, beautiful, customizable, and easy to build. The account workouts are a good way to keep the accounts in good shape. Would recommend Optmyzr for all advertising specialists and agencies.

Review Source

RB

Ryan B.  
VP, Digital Strategy  
Marketing and Advertising  
Used the software for: 6-12 months

### "For Marketers, By Marketers"

November 19, 2020

5.0

Pros

There are so many ways to automate tasks and save time on pulling reports, auditing accounts, and looking at data in different ways. You can tell Optmyzr was made by marketers who know their craft. The best part, though, is the customer service. They are proactive in making sure you get the best experience based on your needs.

Cons

The only downside I can find about Optmyzr is that I don't have enough time to play with all of the amazing features. I'll just have to automate more!

Reason for choosing Optmyzr

I am more familiar with \[SENSITIVE CONTENT HIDDEN\] work and trust that he and his team would provide an excellent product and experience. I was not disappointed.

Review Source

RB

Rob B.  
Indie Digital Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Essential "

June 18, 2019

5.0

It’s been great. Knowledgeable support staff and a product that improves every week.

Pros

As a one-person business, having software like Optmyzer, which lets me scale my capacity, is essential to maximizing my profitability.

Cons

Some of the automation features still feel a bit clunky or cumbersome to set up.

Switched from

[Adalysis](https://www.capterra.com/p/173311/Adalysis/)

More time-saving features.

Review Source

PF

Paul F.  
Online Marketing Manager  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Good SAAS product & I would recommend"

November 9, 2018

4.0

I've been using Opymyzr for 4 years and over this time it has had a number of updates, which have all been great. the cusotmer support is excellent, even though sometimes pretty slow. But overall good peice of software

Pros

I like how much time the software saves you in pulling reports. Just a matter of a click of a button and you get the info that would take exports & excel.

Cons

Have to pay more for the pro features. I think it is priced well to give the "extra" features for free. Also it isnt very good at finding search quirery duplicates. I still need to export and use excel for this.

Review Source

MM

Meredith M.  
Ad Operations Analyst  
Computer Software  
Used the software for: 1-2 years

### "Optmyzr Review"

July 1, 2019

4.0

Pros

My favorite part of Optmyzr is the workout feature. I am able to optimize a mass amount of campaigns once a week that saves a lot of manual work.

Cons

I dislike how slow the website can be. I have issues bouncing between accounts, having my notes properly save, and experience overall frustration at how long it might take me to complete a task.

Review Source

AB

Adriaan B.  
Owner  
Online Media  
Used the software for: 6-12 months

### "Good tool for PPC marketing"

July 18, 2018

3.0

Good.

Pros

I liked the fact that Optmyzr gives automated Quality Score tracking and one-click optimizations. Lovely features.

Cons

The Regular plan is getting a more and more light version of the Pro plan. All new developed features are launched in the Pro version. Even a basic feature such as adding a label to for example keywords which had a bid update directly from Optmyzr is not present in the Regular plan. Only in the Pro plan this is possible through custom recipes. This is the main reason why we cancelled our subscription. Another Con is the training call. Almost all of features shown in this session are features in the Pro plan. Which is a joke if you're not planning to upgrade.

Review Source

LZ

Leon Z.  
Business Development Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Optmyzr helping our agency"

June 25, 2019

5.0

Pros

Amount of improvement opportunities we can identify in a very short time. I particularly like the PPC investigator to quickly identify the causes of changes in the accounts.

Cons

Why do we have a lot of useful tools under the Express menu. Why not just put it with the rest, not under a separate header. Causes confusion.

Review Source

NU

Nikolai U.  
Digital Marketing Specialist  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Worth it"

June 24, 2019

5.0

I track all the GAds accounts performance and run (simple and not-so-simple) analysis tasks regularly and time-efficiently, from one interface, easily switching from client to client. When I find an opportunity for improvement, I will be able to implement it in a click. Reporting became one of the easiest and fastest processes. Scripts and workouts only make the subscription worthy, but there is so much more, and it keeps getting better. All in all, rather helpful and multiversal timesaver.

Pros

With all the default analysis and optimization tools, I save plenty of time on my regular tasks, 8-16 hours per month on reporting only.

Cons

Some of the tools still need minor improvements, e.g. Conversion Grabber is not precisely clear in terms of different settings, one has to spend some time digging in to figure it out. Also, I would very much appreciate the feature to fully integrate with more different platforms, including FB/IG

Review Source

CD

Cor D.  
Online Marketing Consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "Excellent Tool for optimization"

December 3, 2020

5.0

Very good tool!

Pros

The ease of use and the fact that it saves alot of time. Keeps me sharp aswell as some optimizations make you look to your campaigns differently.

Cons

Well, I do not have anything what I don't like. There are a lot of features, I don't use all of them because I want to keep a bit of control for myself.

Review Source

EL

Edwin L.  
Tech Lead - Advertising Operations  
Automotive  
Used the software for: 1-2 years

### "Very useful for reporting"

November 19, 2020

4.0

Pros

This is the tool I use for my Google Ads reporting, it's very easy and quick to pull keywords lists in pdf or Excel sheet. Plus the option to receive it automatically by email helps a lot. I know there are a lot of options to monitor and optimize campaigns but we're not using them

Cons

Too bad I can't program the automatic reception of a Google Sheet. Also, I'd love to be able to see banners in the tool (Google Display, Fb Ads, D&V 360...). The learning curve for creating reports is not very intuitive

Review Source

Response from Optmyzr

November 20, 2020

Thanks for the feedback Edwin! I think you'll like some of our upcoming Q4 and Q1-2021 launches related to your reporting needs. Let's maybe talk sometime so I can hear if we're on the right track?

Cameron S.  
Performance Marketing Lead  
Consumer Goods  
Used the software for: Less than 6 months

### "Extremely Powerful, Yet Simple PPC Tools"

July 13, 2018

5.0

Quick optimization suggestions, cutting down on manual research.

Pros

From the moment you connect your accounts, the tool has recommendations for you. It is an effective way to cut down on hours of manual digging through your SEM campaigns.

Cons

The UI is a bit dated, leading to some small confusion when first logging in. You are also able to link Facebook Ad campaigns, but there seems to be no optimization options for these accounts.

Review Source