# Page 5 | Optmyzr Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Optmyzr the right PPC solution for you? Explore 184 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156308/Optmyzr/reviews --- Optmyzr 4.7 (184) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Optmyzr ## Showing most helpful reviews Showing 101-125 of 184 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use ML Mike L. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Not a Game-Changer, Lets you re-write the game entirely" March 28, 2019 5.0 Absolutely mind-blowing the capability of what it offers, I have over 10,000 hours inside of Google AdWords and Ads and I still only feel like I am at an elementary school level with the power that I have access to. Pros Cross account rule implementation based on optimization theory and essentially using it as my best friend for doing complex analysis. Cons It is very literal, I would recommend a toggle behind the scenese that opens the last account that the feature was ran with instead of the current one selected. Frequently I open a report name X\_Account but the account selector is on Y\_Account and it defaults to the account selected (It's logical I get that). When we are scrambling for reports with huge amounts of clients it would be a time saver. Review Source Response from Optmyzr March 29, 2019 Thanks Mike. Very kind words! I'm sending your suggestion for an improvement to the account picker to the engineering team. GL Gary L. Digital Campaign Specialist Marketing and Advertising Used the software for: 6-12 months ### "Good reporting tool and flexible, responsive customer service and they're really keen on feedback." June 25, 2019 4.0 Mix feelings as the "spreadsheet table" widget could have helped with a lot of things but it turned out to miss out some columns even though I followed the instruction articles. Pros How flexible it is to add almost anything. Cons 1\. When renaming a widget, it's hard to find back which specific widget I picked because of the name change. It'll be helpful if there's like 2 title headers to differentiate. So eg: I picked "Facebook Demographic Performance" widget, then if I name it "ABC", assuming I have forgot which widget I picked, I'll have to try to select one widget at a time again to see if I picked the same thing. 2. "Show all accounts" is not a default when want to see single and multi account scheduled reports. 3. Spreadsheet table does not show all columns when connecting with Google Sheets. 4. FAQ and how-to articles can be improved. Review Source Frédéric L. SEO Consultant & Founder Used the software for: ### "Great Application, Fantastic Custom Service" December 12, 2014 5.0 I have been using for almost a year and it kept on improving regularly with new features and ergonomy enhancement. More is coming with Google Analytycs and Bing Ads integration and it's very promising. Price remains much more accessible than some other big softwares and does allow to save lots of time. Pros Customer service is nice, reactive, efficient and always listening to suggestions and comments. I also like the nice reports you can quickly produce. Cons None so far ! Review Source Response from Optmyzr December 31, 2014 Thanks for the positive review! Like you pointed out, we're adding lots of new features all the time so let us know if there's something missing that would make your life easier while managing your PPC campaigns. JF Justin F. PPC SPECIALIST Marketing and Advertising Used the software for: 6-12 months ### "Our hidden army" July 20, 2018 5.0 Support is fantastic with screen sharing 1 on 1 support by people who actually know their shit! Refreshing! :) Pros We set up custom rules that go into a feature called workouts which we have a koi for all accounts to have this (ours is 11 optimisations bundled into 1 workout command) run at least once per week... this way we know the core optimisations have been completed and is a god sent when things are super busy as we can get on with building new campaigns and let Optimyzr give us the peace of mind that a minimum touch benchmark is kept. Love it! Cons Nothing to say in regards to liking something least as we love the whole package. Review Source JB Jordi B. COO Marketing and Advertising Used the software for: 1-2 years ### "Great experience for Google Ads search network" June 18, 2019 4.0 Good experience overall, great on Google Search network, average on Display, Video and Shopping. Pros Easy to use, great customer support and value for money Cons Features for Google Display and Google Shopping are limited, also automating rules of scripts at large scale need some improvements Review Source FR Francois R. ceo Marketing and Advertising Used the software for: 2+ years ### "Great pro PPC Management Tool" November 24, 2020 4.0 Pros Great pro PPC Management Tool , easy to use Cons there is no facebook ads so we need to do separate reports Review Source EK Eric K. Program Manager Financial Services Used the software for: 6-12 months ### "Great Time Saber" November 19, 2020 4.0 Overall a great product that enables higher outputs with less efforts! Pros This product packs so much into such a small budget. There are countless options to improve efficiencies, establish workflows that save time, and ultimately money! Very powerful tool that is highly recommended as there are custom capabilities as well. Excellent customer service too - always willing to go above and beyond! Cons It has limitations with regards to smart bidding - i don't love the idea of using tCPA adjustments on an ad group level. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Optmyzr Lower cost and range of tools provided! A win win! Review Source CM Cru M. VP Digital Marketing Marketing and Advertising Used the software for: 6-12 months ### "Easy updates and optimization to our Google Adword accounts." July 12, 2018 5.0 Easy optimization of our Adwords campaigns. Because of this amazing software, we free up time from the tedious actions. I highly recommend it. Pros I like the simplicity of this product and how easy it makes it for our team to optimize our campaigns. I highly recommend this product for paid search. Cons It takes a little while to get used to. At first, we ran into some bumps, but after some intro training our team had it nailed down. Review Source VR Verified Reviewer Used the software for: Less than 6 months ### "Best AdWords Software" July 22, 2016 5.0 I manage lots of AdWords accounts and is the only AdWords software I have found to be useful and effective. You can tell it was made and is managed by people who have lots of experience managing AdWords campaigns. Pros It helps me not only manage campaigns faster than I could on my own, but it also gives me data insights I can't see on my own. It helps me get better performance for my clients. Review Source KM Kent M. Digital Marketer Information Technology and Services Used the software for: 6-12 months ### "Great product that continues to improve" June 17, 2019 5.0 Time savings have been great with this tool but it would be great to have additional trainings too. Pros This is a great product for any search marketing professional to use. It simplifies and speeds up many of the regular tasks we do and is great for getting a quick overview on how your accounts are performing. Cons Some of the more advanced features aren't as user friendly but they have been great about improving. Review Source MV Manuel V. PPC Executive Retail Used the software for: 6-12 months ### "Great tool to manage all your PPC campaigns" June 18, 2019 5.0 Pros \- It has some great features that simplify your life doing SEM - I love the Shopping campaigns tool, it helps you to create hundred of campaigns in just a few minutes - I also like a lot the tool to adjust the target ROAS and CPA of my campaigns for not losing any chance to convert - I find pretty useful the Rule Engine, you can define your own rules to apply to your campaigns if they fit to the constraints that you define - The Spanish support is amazing (thanks team!) Cons \- I would improve the interface, to make it easier on the eyes Alternatives considered [Opteo](https://www.capterra.com/p/153001/Opteo/) Review Source VR Verified Reviewer Internet Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Love it! " April 16, 2019 5.0 Very friendly support. Pros The best feature is Instant Reporting as well as how quickly it pulls data in. This software is my go-to for another level of insights for PPC Management. Cons Kinda, costly if you have over 50 accounts you manage. Review Source DD Dave D. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Best In Show" July 8, 2019 5.0 After a few months of using it across a variety of different types of clients I've found it cuts a good deal of grunt work. It's not a replacement for a human by any stretch and often I find that we end up doing the editing in the engine interface where we can get more context and catch things didn't but it's awesome at spotting things we might not catch or just quickly showing us where to look. And sometimes it's just 100% right and changed are deployed through it. Especially love the geo and hourly adjustment features within. Pros The software is very easy to use. It's not that is does things that can't be done in Google or Bing Ads, it just makes certain portions easier to see. They also provide some nice reports. Cons It's a bit limited on Bing Ads functionality. I get the focus on Google but I'd like to see more Bing in there. Review Source GB Greg B. President Internet Used the software for: 2+ years ### "Definitely a time saver. " November 12, 2018 5.0 Very satisified with with , I wish it had been available 8 years ago. Pros Multiple optimizations baked in, easy reporting, deep dive analysis and always building on what's already awesome. Cons Really none, I can see more automation that could be helpful in the future. Review Source VR Verified Reviewer Specialist Marketing Online Used the software for: 6-12 months ### "I am a online marketing specialist for over 2 years with a vast experience in Google AdWords." March 20, 2018 5.0 Saving time for optimizations. Pros You can save time by optimizing 's recommendations specifically at the keywords level and they have good AdWords Scripts. Cons They need to improve this tool at the "Audiences-Remarketing" level and Pre-Configured "Automated Rules". Review Source Response from Optmyzr March 23, 2018 Thanks for the helpful feedback! We're very close to launching some audience optimizations. I'm sure you've given the feedback to our support crew so you'll be one of the first to get invited to the beta. We're also adding more prebuilt recipes to our Rule Engine. As I was building those I discovered some other ways we could make the Rule Engine better so you'll see some updates to that soon as well. We also did a webinar about the rule engine, here's the video in case you missed it: https://www.youtube.com/watch?v=vNeZvwZr\_0g Xavier C. Professional Freelancer Used the software for: Less than 6 months ### "This is THE web-based software to optimize your Adwords and Bing campaigns!" March 15, 2018 5.0 Great! Really it's nice! Pros So many tools to help you improve the ROI of your PPC campaigns but above all their Enhanced Scripts tool is insane, no need to be a coder anymore to use the power of AdWords Scripts! Cons If you manage just 1 or 2 Adwords campaign with small monthly budgets it's hard to justify the cost of . Review Source VR Verified Reviewer Paid Search Marketing Consumer Goods Used the software for: 2+ years ### "Easy to use and quick to generate reports and suggestions." March 14, 2018 5.0 Time saving reports and optimizations, and insight to A/B ad testing. Pros Saves time for A/B ad testing and bid optimization. It also has a couple other useful reports that I don't use as much like time of day bid adjustments and shopping bidding. Cons Lack of features/support for Bing Ads. I would like to see support for Facebook and/or Yahoo Ads at some point. Review Source Francois Q. Consultant Trafic & E-commerce Internet Used the software for: 1-2 years ### "Very Good experience" June 24, 2016 5.0 Very good experience with Optmzr, the tool is very time saving and the customer service very reactive and efficient. Would definitely recommend the service. Pros saves time good customer service Cons did not find any yet Review Source KM Kristin M. eCommerce Marketing Manager E-Learning Used the software for: 6-12 months ### "Quick & Easy to Implement & Use" June 20, 2019 5.0 Overall, the tool has enabled us to get through weekly reviews of the account quicker than using Google/Bing individually. Pros There are a couple of features that make it really easy to do a quick tune-up of our accounts each day. The expensive keyword tool points out any keywords that are overspending and under converting and offers suggestions on new bids. We also have a very segmented geographic audience that changes on a monthly basis due to our business model. With Optimizers geo tool, we can quickly see where we are over or under spending by location and then it suggests bid modifications to help us meet our individual business goals. Cons Limited ability to manage Bing as in-depth as Google. Review Source RP Roland P. Web Agent Used the software for: 6-12 months ### "We use several 3rd party cloud apps for digital and Optmzyr is so versatile and valuable to us. " March 13, 2018 5.0 Pros Account overview dashboard (slice data by channel, projected budgets and more). Reporting is the biggest value and our clients are amazed with how customized these reports are. Cons I think certain elements are a little clunky to use, but once you familiarize yourself with tools they flow ok. But it is definitely more intuitive than a lot of these new UI updates we are seeing with major players like Google Adwords. Review Source Response from Optmyzr March 23, 2018 I love how you worked a little dig about the new AdWords interface into this review! Thanks for the kind words about Optmyzr! NS Nicklas S. Head of Adwords Online Media Used the software for: 1-2 years ### "Im overall happy about Optmyzr." March 21, 2018 4.0 I saved alot of hours finding things automatically instead of doing it manually. Pros The best thing for me is Shopping Refresher Pro , Manage bids, Keyword Lasso and Traffic Sculptor and also the reporting system. Cons The loading time when im on an overview with all my accounts is a bit slow and i would like it to load faster, or else im pretty happy about everything that is possible. Review Source KB Kate B. Paid Search Manager Entertainment Used the software for: 6-12 months ### "Optymzr Review" November 24, 2020 5.0 Pros Customizable, optymzr implementation team is very helpful and willing to create new tools to help our business through OPT. Cons The rule engine can only run once a day in a window of time vs. at a time of our specification. Reason for choosing Optmyzr Optymzr has more customizable tools and the pricing tiers are more competitive. Review Source SM Scott M. Paid Media Strategist Marketing and Advertising Used the software for: 6-12 months ### "Reporting and Optimizations" July 1, 2019 4.0 Pros Makes reporting an absolute breeze. Incredible time saving tool, manual optimizations that would take up to an hour get done in a single click. Love the PPC investigator to identify performance change sources. Cons Bulk edits can occasionally result in errors, so I double check all changes Review Source VR Verified Reviewer Managing Director Used the software for: 6-12 months ### "Excellent tool and even better support!" March 13, 2018 5.0 Pros Saves so much time and highlights opportunities that i would have missed. Excellent accuracy in all tools. Review Source Response from Optmyzr March 23, 2018 Thanks for your kind review! I'm happy to hear our tools are highlighting new opportunities and that our support team is effective in helping you with any questions that come up. SR Sven R. Owner Marketing and Advertising Used the software for: 2+ years ### "Review" November 2, 2018 4.0 very good Pros easy QS, daily QS, Keyword lasso, scripts Cons no possibility to organize own adgroup and keyword structures - to have the thinks which are important for me personal Review Source