# Page 6 | Optmyzr Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Optmyzr the right PPC solution for you? Explore 184 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156308/Optmyzr/reviews --- Optmyzr 4.7 (184) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 6 - Reviews of Optmyzr ## Showing most helpful reviews Showing 126-150 of 184 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use BG Bobby G. Accoount Manager Marketing and Advertising Used the software for: 2+ years ### "Great at overcoming some of Google Ads biggest shortcomings" April 8, 2019 5.0 Our exp. has been great my team uses daily for production work and I use it weekly for account management and supervision. Pros I like how easy scanning for problems is with . I can get great insights and actionable information across multiple accounts or all the way down to a single keyword. It's also great for checking quality score improvements and watching bidding. Cons Easier script setup. And support was not as responsive as I would have liked. But very issues minor overall. Review Source Response from Optmyzr April 10, 2019 Thanks for the feedback Bobby. I looked into your experience with support to make sure you get quicker answers next time. Please reach out to me directly if it's ever an issue again. Agreed on the scripts setup, it's something we're working on making easier... NS Nils S. Digital Specialist Marketing and Advertising Used the software for: 6-12 months ### "Awesome time-saver" June 18, 2019 5.0 I have managed to streamline a lot of the more menial tasks in my everyday work, which has given me more time over for jobs requiring heavier analysis and more of a hands on approach. Pros The ease of use, and the rate at which new features are added and tuned. Cons Vague descriptions in some of the more advanced tools. Review Source Matthew J. Adwords Account Manager Internet Used the software for: I used a free trial ### "The Support Team Is Amazing" May 20, 2016 4.0 Lovely product, used primarily for reporting and monitoring. The support from the team is exceptional. Fast response times are the norm and they are great with feature requests too. It's a pleasure working with the tools and the teams. Pros \- Great support -Beautiful, customisable reporting -Easy to use interface Cons \- The app tells you how much time you've saved using it. That little feature is wildly inaccurate, but it's really not much of an issue. Just a pet peeve. Review Source Response from Optmyzr May 21, 2016 Thanks for the review! We're happy to hear you like our tools and the support we're providing. And sorry to hear about your pet peeve... Maybe one day we'll figure out how to use machine learning to give you a better estimate of the time saved :-) RS Regina S. Marketing Consultant Marketing and Advertising Used the software for: 6-12 months ### "Great Product, Hope They Are working on social" July 17, 2018 5.0 Pros I love the reporting and Quality Score analysis - saves me tons of time. Also like the A/B ad testing tool and recommendations they automatically send you to help accounts. Cons Tried the full version with Facebook reporting and couldn't get an autogenerated report that I liked - it didn't break down the campaigns and actions the way I wanted and seemed a bit buggy - not worth double the monthly cost for me. I found another tool I liked called Cyfe.com Review Source RS Roy S. ppc specialist Consumer Services Used the software for: 1-2 years ### "Optmyzr provides good quick insights in your ppc accounts and saves a lot of time." March 15, 2018 4.0 Pros The control you have in making changes in your account, first you push all suggestions manually after reviewing them. But if you are confident after a while, you can automate these changes. Cons It is, like other ppc tools, not able to work well with mutiple conversion actions in the accounts. Review Source EM Edward M. Search marketer Retail Used the software for: 6-12 months ### "Optmyzr Review" June 25, 2019 4.0 With one person could handle a lot of accounts, we have 52 accounts :). Even if a person has not worked with Google ads before, it is not a problem becuase you could use the "workout" and in a short time explain to someone what to do. What I also like is that the Optmyzr developers take every suggestion from users very seriously and the Optmyzr support team is world class. Pros Its user friendliness and how much it has saved me time. I also love that the developers are always coming with uppdates for the softwear and I also love the powerful rule engine and their express optimization. Cons There are som functions in similar softwears ( trueclicks ) that does not have. Review Source Brittney H. Digital Performance Manager Marketing and Advertising Used the software for: 2+ years ### "Making Creating Custom Scripts Easy" November 2, 2018 4.0 is the best software we have found for creating custom Google Ads scripts. Pros They make customizing scripts for Google Ads easy. Cons The scripts don't always work 100%. Sometimes they miss pausing our budgets when we needed them to pause campaigns. Review Source Benjamin B. Digital Channels Manager Marketing and Advertising Used the software for: 6-12 months ### "Great tool for single user managing multiple campaigns " November 13, 2018 5.0 Pros Gives good insights to performance, budget spends and optimization recommendations. Cons It's a bit pricey, when compared to competitors, but I've been able to justify the cost to my agency. Review Source MM Mitch M. Online Marketer Marketing and Advertising Used the software for: 1-2 years ### "Amazing" March 18, 2018 5.0 Time savings and knowledge. Pros I love the easy scripts integration and the fact that you have some of the brightest people in the industry helping you along the way. Cons They don't offer Facebook optimization and I you need to pay for automation for the custom bid rules. Review Source JH Josianne H. CEO Marketing and Advertising Used the software for: 2+ years ### "ADUX" June 25, 2019 4.0 Pros Analysis and automations for budgets and one word keywords. Cons It's only in english. All our employees speak french so it's hard to understand et get support for them. It's expansive for Canadians customers, we are looking for something else. Review Source mR mike R. CEO Used the software for: 2+ years ### "Optmyzr is a wonderful tool for fairly new, intermediate & even advanced Adwords users" June 7, 2017 5.0 Pros The look & feel is the most striking thing. Having used almost ever Adwords tool on the market, is certainly the most gorgeous. But what I love most is finding a new option, or a new tool every other time I log in! What's possible with just one tool is frankly ridiculous. Cons Review Source Response from Optmyzr June 7, 2017 Thanks for the kind words Mike! It certainly means a lot to us when we get this type of review from one of the authors of the world's best selling book on AdWords! cC charlie C. Digital Marketing Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "Optmyzr saves you a lot of time if you have multiple accounts to manage" June 18, 2019 5.0 Pros Easy to find useful insights for our 6 in-house brands on both Bing and Google Ads. Very easy to implement changes. Great reporting, including Facebook reports. Cons A bit pricey to get access to the Rule Engine and other pro features Review Source AC Alvise C. SEM Specialist Used the software for: 6-12 months ### "Very helpful for time consuming task" March 13, 2018 5.0 Pros Here is what I like most form this software - time consuming task shortcut - user interface very simple - auto report - account workout - script Cons There is not so much cons about this software, maybe the high price and a more responsive customer support Review Source Response from Optmyzr March 23, 2018 Thanks for the review Alvise! I'll have a chat with your account manager to make sure there's a good plan in place for getting support as fast as you need. VR Verified Reviewer Digital Marketing Manager Retail Used the software for: 6-12 months ### "Great Tool If You Have Limited Time" July 23, 2019 4.0 It was a great experience and we will probably reevaluate using it again. Pros It definitely cut down on the time that optimization tasks take. There was a variety of tools as well. Cons Some features require you to pay more. The shopping ads tools required a more expensive subscription. Review Source EV Edward V. Director of Search Marketing Marketing and Advertising Used the software for: 1-2 years ### "Excellent product with well thought out tools." March 13, 2018 5.0 Pros Great optimization tools that allow us to get things done quickly for the most important KPI for our clients. Review Source Response from Optmyzr March 23, 2018 Thanks for your review Ed and for being a loyal customer. Keep us posted on whether we can help you in any way with trainings or new features! Ebbe K. Used the software for: 1-2 years ### "null" October 17, 2016 5.0 Review Source VR Verified Reviewer SEM Specialist Marketing and Advertising Used the software for: 1-2 years ### "Universal tool for various optimization" July 20, 2018 5.0 Pros \- taking into account bigger data and providing specialists with suggestion and statistics that could be harder or longer to obtain on their own - many optimization tools - quite user-friendly interface - reporting templates Cons I can't think about anything at the moment, I'm content with software. Review Source VR Verified Reviewer Marketing Consultant Marketing and Advertising Used the software for: 6-12 months ### "Love Optmyzr" June 24, 2019 5.0 Pros easy to use great reporting great results Cons some of the reports are a little slow to load Review Source KW Kirk W. Founder Used the software for: 1-2 years ### "An exceptionally helpful software that assists our PPC account team with smart recommendations." July 28, 2017 5.0 Pros I love that the recommendations seem to often be curated well, which reduces time spent trying to determine if the tool is accurate. has become a heavy-hitting tool in our management process because of its good recommendations that assist us in making the overall decision. Cons The account linking in Google Merchant Center Interface drops constantly for us. The fix is fairly simple in terms of just relinking the accounts, but it does take additional time each time we want to refresh an account. Review Source PB Piotr B. Marketing Specialist Hospitality Used the software for: 6-12 months ### "Optmyzr" June 18, 2019 5.0 Pros Mostly like to things the custom reports and express Cons still looking what I like least but I can't find it. Review Source JK Justin K. Digital Marketing Specialist Used the software for: 6-12 months ### "The Optmyzr team is extremely professional, highly knowledgeable, and great to work with." November 14, 2017 5.0 Pros All the features like Optimization Tasks, budget management (easy to day part). The interface is easy, and I like seeing how much time the optimizations save me. Cons While the basic features are easy, some of the advanced features like scripting are extremely powerful, but do take time to understand. Review Source Response from Optmyzr November 16, 2017 Thanks for the review Karl! It's really great to hear that you've taken the time to learn our more advanced features because they can indeed save a ton of manual work if you're willing to invest some time upfront to learn how they work. We're currently revamping some of our more advanced tools like the Hour of Week and Geo Bid tools to make them easier to learn while still keeping all their capabilities for power users like yourself. JP Jakub P. Google Adwords Strategist Marketing and Advertising Used the software for: 1-2 years ### "Optymzr is useful tool with " July 18, 2018 4.0 Pros I like the most Shopping Campaign management - Campaign builder and Campaign refresher saves many hours every month Cons Many of optimization suggestions can not be automatically done in AdWords accounts - i can just we reccomendations, for example about bid adjustments or conversion grabber Review Source AS Alexander S. Head of Performance Marketing and Advertising Used the software for: 2+ years ### "Amazing ppc tool" June 25, 2019 5.0 Pros Covers wide range of features, eg bidding or reporting Cons Missing some analysis feature, like common pitfall check for accounts Review Source MS Michael S. Senior Digital Marketing Manager Retail Used the software for: 6-12 months ### "Wonderful way to automate functions to expand discovery" November 19, 2020 5.0 Wonderful! Pros Automating bid adjustments and optimizations to take my mind off those and more time to dig into the data and find wins! Cons DId take a bit of time to figure out the setup but has a wonderful support team to help out and is open to feedback if a product doesnt fit exactly what's needed. Reason for choosing Optmyzr Cost, Immediate impact Review Source Response from Optmyzr November 20, 2020 Thanks Michael! We're happy to hear our software's time saving capabilities allows you to focus on the higher value work you do. RB Rob B. President Marketing and Advertising Used the software for: 6-12 months ### "Increasing the capacity of my team" July 2, 2019 5.0 The team has been great. Pros With a small team, allows us to service more accounts well, without having to hire additional staff. Cons Some of the minor tasks are easy to forget and our team has experienced some friction in creating workouts to overcome it. Review Source