# Page 7 | Optmyzr Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Optmyzr the right PPC solution for you? Explore 184 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156308/Optmyzr/reviews --- Optmyzr 4.7 (184) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 7 - Reviews of Optmyzr ## Showing most helpful reviews Showing 151-175 of 184 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use GI Glenn I. Advertising Director Marketing and Advertising Used the software for: 6-12 months ### "One of The Best PPC Tools on The Market!" November 2, 2018 5.0 A very very good product, every ppc marketer can use this. I have used other producivity tools that were priced higher but didn’t deliver. This tool saves me a crap ton of time of going through data. Highly recommend to anyone. Pros Easy to use, very intuitive. Everything Cons These have been communicated to support. Review Source BA Bob A. Paid Search Specialist Marketing and Advertising Used the software for: 6-12 months ### "Optymzr Review" November 3, 2018 4.0 Really good, huge time saver with budget pacing Pros Easy of use, Huge time saver, Pretty good respone Cons Finding information about more technical things can rely on their support - which can be annoying if you must wait Review Source ALEXANDROS K. Marketing and Advertising Used the software for: ### "review for Optmyzr" April 14, 2015 4.0 i am very satisfied with the tool it is very helpful and time saver for me since I run more than 100 campaigns Review Source Response from Optmyzr June 9, 2015 Thanks for reviewing us! Let us know what change we could make to earn that 5th star :) BR Brian R. Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Great, even if you use it for reporting alone!" November 13, 2018 5.0 Started using it primarily for the reporting features, but soon discovered all the additional optimization benefits. Pros Automated & customizable reporting with so many additional features. Cons I don't utilize all the features enough, but that's on me. Review Source Patricia B. Researcher, Analyst, Problem Solver Marketing and Advertising Used the software for: Less than 6 months ### "Great Tool" November 9, 2018 5.0 Nice communication with the team. Easy to use tool. Pros Structured approach to manage your google ads. Love the support and exchange with . Love that they constantly improve and adapt to new google features. Cons All good, nothing to complain so far. Of course it could be cheaper, as always ;) Review Source VR Verified Reviewer Chef de pratique média numérique - Search Marketing and Advertising Used the software for: Less than 6 months ### "A tool that don't cost 3% of media investment and that generate a real good ROAS" November 12, 2018 5.0 In only a quater we tested 3 major accounts and all those account have seen an increase in performance! Pros Ease of use. One click optimizations and custom workout! Cons I would like to see a smart bidding option that gaves us more flexibility than Google Ads. Kenshoo, Marin, AMO, gives us thoses kinds of feature. Review Source JB Jomar B. Campaign Manager Marketing and Advertising Used the software for: Less than 6 months ### "Easy to use but there are missing features." July 18, 2018 4.0 We have saved time in optimising the client's campaign. We have also saved time in generating reports. Though there are some missing features in the report, it's still better than other software. Pros It's nice to have a software that will easily analyze the performance of the campaign and give you suggestions to further improve the existing campaigns. The custom workflow saves a lot of time. Cons The reporting does not allow to customise the number of rows being shown for the ads, ad groups, campaigns, and keywords. It does not look good on the PDF format. Review Source NL Natalie L. PPC manager Marketing and Advertising Used the software for: Less than 6 months ### "Very helpful for prompt reports" July 9, 2019 5.0 Positive. Had personal training from Senior Account Manager Madhurima Gupta - extremely professional and pleasant. Opened eyes on many hidden features and pro tips Pros Great report builder; awesome dashboard lets you track and evaluate dozens of accounts Cons Shopping campaigns optimisation functionality could be improved, didn't find it very helpful Review Source VR Verified Reviewer comercial Financial Services Used the software for: Less than 6 months ### "Recomendo" July 27, 2021 4.0 Pros Ajuda os especialistas na otimização da campanha. Cons Este é um software do qual não tenho queixas Review Source VR Verified Reviewer Analyst Information Technology and Services Used the software for: Less than 6 months ### "Optmyzr Review from Outshine" November 2, 2018 3.0 Pros The weekly reporting tool I have utilized to track conversions and ad audits Cons i wish each thing had a reason why to use. like ad audits when i first started i didn't understand how i could utilize them into a practice. like a "use this because" Review Source JD Jaysn D. Director of Operations Used the software for: Less than 6 months ### "Makes many tasks much quicker than editing in Adwords" March 19, 2018 5.0 Pros Shopping campaign bidding tool makes managing a large feed much easier than any other tools I could find. Only wish is use could sort by column. Cons Load times are long due to our large feed 200K +. It does not seem that I can use the "Product Group Refresher Pro" due to the size of our feed. Also the refresher tool wants to sub-divide some higher level segments that we would never breakout. Wish you had to option to ignore some of the sub-divisions. Review Source Gaute H. Chief Operating Officer Marketing and Advertising Used the software for: 6-12 months ### "Optmyzer - a helpful friend for handling PPC" June 18, 2019 4.0 We saved a lot of time using Optmyzer and we administrated our accounts way better than without. The ease of scheduling reports for your clients as well is a great attribute. Pros This is a great tool for administrating all your PPC in one place. It also gives you the opportunity to save a lot of time handling your PPC. Give it a try and save a lot of time with scripts and many more. Cons This is not a tool for new beginners. You need to have some experience handling PPC. However, you get great customer service. Review Source VR Verified Reviewer Ecommerce Marketing Used the software for: Less than 6 months ### "Optimize your adwords and big ads budgets, get the most for your money" April 4, 2018 5.0 Pros Easy to optimize your adwords and big ads to reduce CPC and increase conversions. Great reporting and simple to use. Cons Weaker solutions for optimizing display campaigns, some features and suggested changes are hard to find. Review Source TN Tony N. Owner Marketing and Advertising Used the software for: 2+ years ### "The one Adwords management software I can't live without." March 2, 2018 5.0 Save time, look professional, get an extra helping hand with pay per click changing so fast. Pros Easy, simple, organized and well thought out. The software has reached a point where we don't spend our time inside the monster that is Adwords. Cons There is no backup function or restore function with the software. Review Source Response from Optmyzr March 6, 2018 Thanks for the review Tony! I'm happy to hear it's helping you run a quality PPC agency. I'll also add your feedback for a backup and restore function to our wishlist. VS Victor S. Marketing executive Retail Used the software for: 6-12 months ### "Good PPC tool, but is not for everyone" November 24, 2020 4.0 Pros Capabilities and available features. Very customizable and sometimes complex to set all up. Cons Could do with more predefined reports and the possibility to customize the pricing. Review Source VL Vivien L. Digital Campaign Specialist Information Technology and Services Used the software for: Less than 6 months ### "Good reporting " July 9, 2019 4.0 The support staff is friendly and helpful Pros Its make reporting so easy, the scheduling function is also good. Cons technical error of the generated report causing an issue Review Source MD Maira D. PPC Executive Marketing and Advertising Used the software for: 6-12 months ### "Feedback" November 24, 2020 4.0 Pros Thanks to tools, I was able to acquire valuable insights and help me to manage PPC accounts. Cons Nothing to report. Everything works fine for me. Review Source MX Maxwell X. Digital Marketing Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Overall Good to Use" June 24, 2019 5.0 Pros PPC Investigator is a great tool to find out the root cause of matric changes. Cons Google Shopping Campaign bid Optimization is not working well. Review Source AJ Alexandre J. PPC Manager Health, Wellness and Fitness Used the software for: Less than 6 months ### "THE MUST HAVE if you're managing huge adwords accounts !" April 26, 2018 5.0 Pros You save a lot of time throught the optimizations suggestions. Really easy to use, really pro help desk, a lot of great features ! I'm really found of !! Cons Really, there is not a lot of negative aspects of this software. Maybe some benchmark advises should be added to make it perfect !! Review Source VR Verified Reviewer Marketing Analyst Consumer Electronics Used the software for: Less than 6 months ### "Great PPC Software" October 11, 2016 5.0 Got this software specifically to help manage our shopping campaigns. The campaign builder didn't have all the functionality we had hoped for, but after reaching out to their support team they implemented the new functionality within a week! We have a product feed w/ hundreds of thousands products and the shopping campaign builder allowed us to create 10k ad groups/product groups within only a few hours. On top of the shopping campaign builder, they have many other useful tools and performance reports that will save you lots of time managing your account. Review Source GK Gerald K. Owner Internet Used the software for: Less than 6 months ### "Extensive Functionality, High Pricing" July 18, 2018 4.0 Pros Saves a lot of time; Rule Engine offers great flexibilty; very good reporting tool Cons Unfair Pricing Model: Large agencies with many users pay the same as one person agencies; No roadmap information what is planned for future software updates Review Source CHW Choon Hooi W. Senior Digital Campaign Specialist Information Technology and Services Used the software for: 6-12 months ### "Optmyzr Review" July 17, 2018 3.0 Pros 1\. Responsive support response 2. Features rich 3. Willing to take feedback from clients to improve 4. Continuous improvement 5. User training provided Cons 1\. Poor in user friendliness 2. Facebook reporting is half baked Review Source BY Ben Y. Senior PPC Exec Used the software for: Less than 6 months ### "Optmyzr is a great tool that allows us to save significant time on a number of tasks." March 20, 2018 4.0 Pros The Google Shopping campaign builder and product group refresher are very useful for the management of our ecommerce campaigns. Cons I wish the scripts were easier to implement than they are currently, I would prefer a one click system! Review Source Response from Optmyzr March 23, 2018 Thanks for the review Ben! I also wish installing scripts was more straightforward. We hope you still enjoy some of the other things we've done to make scripts easier to use though. And when we find that a script would be better as an API based tool, we do convert it. Our Rule Engine and Campaign Builder both started as scripts and are now on the API so they work on much larger accounts and have an easier to use workflow. Guy C. Head of Acquisitions Information Technology and Services Used the software for: Less than 6 months ### "null" December 10, 2016 5.0 Review Source JO Johnny O. Marketing Associate Staffing and Recruiting Used the software for: Less than 6 months ### "Mr" November 9, 2018 4.0 It overall was good, but it was hard to measure exactly the impact of it Pros The interface and insight tools were useful Cons The workouts tool wasn't very useful, in my opinion Review Source