--- title: "Serpstat Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Serpstat Software - reviews, pricing plans, popular comparisons to other SEO products and more." source_url: "https://www.capterra.com/p/156369/Sepstat/" page_type: "product" language: "en" --- # Serpstat Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Serpstat ## What is Serpstat? Serpstat is a go-to search marketing platform that helps analyze competitors, perform keyword research for SEO and SEM, track online positions and backlinks of any website and online competitor. Serpstat provides a set of tools for link building, text analytics, clustering, finding site errors and makes recommendations on how to fix SEO errors to boost site visibility in Google and Bing. ## What is Serpstat used for? [SEO](https://www.capterra.com/seo-software/)[PPC](https://www.capterra.com/ppc-software/) Top alternative Featured Overall rating Based on 171 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Starting price $69 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Serpstat?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://serpstat.com&name=Serpstat) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Serpstat 4.7 (171) VS. [4.6 (2,326)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $69 Flat Rate, Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (171) Ease Of Use 4.3 (2,323) Value For Money 4.7 (153) Value For Money 4.2 (1,898) Customer Service 4.6 (130) Customer Service 4.4 (1,704) ## Serpstat alternatives [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,771)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169007/Wix/) [Sitechecker](https://www.capterra.com/p/166377/Sitechecker/) [4.6 (365)](https://www.capterra.com/p/166377/Sitechecker/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/166377/Sitechecker/) [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) [4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Starting price $349.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/127616/SEO-PowerSuite/) Highest Rated [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176340/Ahrefs/) [View all alternatives](https://www.capterra.com/p/156369/Sepstat/alternatives/) ## Features Keyword Rank Tracking 4.7 (29) 72.41% of 29 reviewers that rated this feature as important or highly important Track positioning in search engines over time Keyword Research Tools 4.7 (24) 83.33% of 24 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Competitive Analysis 4.6 (20) 85.00% of 20 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience Dashboard 4.7 (19) 63.16% of 19 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Mobile Keywords 4.9 (17) 58.82% of 17 reviewers that rated this feature as important or highly important Unique word that contains letters or numbers that identifies specific campaigns SEO Management 4.8 (17) 70.59% of 17 reviewers that rated this feature as important or highly important Optimize and manage the search engine optimization efforts for a website or digital content Serpstat 48 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Advertising Management: Manage advertising space and its sales within your network or publication - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audit Management: Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws - Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Categorization/Grouping: Organize and group data or items based on various criteria - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - For PPC Campaigns: To be used for PPC specific marketing campaigns - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Google Analytics Integration: Integration with Google Analytics to track and report website traffic - Keyword Rank Tracking: Track positioning in search engines over time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Link Management: Monitoring and organizing references from a webpage to external sites and internal pages - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Language: Manage and support multiple languages - Multi-Location: Manage and support multiple locations - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 4.5 (171) 4.5 Based on 171 reviews ## Pricing Value for money 4.7 (153) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/156369/Sepstat/pricing/) Individual $69.00 Flat Rate,Per Month It includes: - Competitors Rankings - Customer Success. - Daily Updates - Desktop and Mobile Rankings - Organic Keyword Ranking - Page Audit - Paid Keyword Rankings Team $129.00 Flat Rate,Per Month It includes: - Access to Backlinks API - Access to Rank Tracking API - Access to Search Analytics API - Access to Site Audit API - Access to Task Lists - Analyze and Audit - Branded Reports - Chat Support - Competitors Rankings - Customer Success. - Daily Updates - Desktop and Mobile Rankings - Organic Keyword Rankings - Page Audit - Paid Keyword Rankings - Upon Request Search Volume Crawling - Upon Request SERP Crawling - Scheduled reports - Team mode - AI tools Agency $499.00 Flat Rate,Per Month It includes: - Access to Rank Tracking API - Access to Search Analytics API - Access to Site Audit API - Access to Task List - Analyze and Audit - Branded Reports - Chat Support - Competitors Rankings - Customer Success - Daily Updates - Desktop and Mobile Rankings - Organic Keyword Rankings - Page Audit - Paid Keyword Rankings - Phone Support. - Search Volume Crawling Upon Request - SERP Crawling Upon Request - Team mode - Local SEO free trial - Keyword batch analysis - Data engineer consultation - Development team Value for money 4.7 (153) 4.7 Based on 153 reviews ## Integrations [ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ ChatGPT](https://www.capterra.com/p/10009334/ChatGPT/)[ Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[ Looker](https://www.capterra.com/p/169053/Looker/)[ Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[ Netpeak Spider](https://www.capterra.com/p/170603/Netpeak-Spider/)[ BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (130) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (130) 4.6 Based on 130 reviews ## User reviews Overall rating 4.7 Based on 171 reviews Filter by rating 5(124) 4(41) 3(5) 2(0) 1(1) Mentioned topic Sorted by most recent TT Thomas T. Cofounder Marketing and Advertising ### "All in one SEO tool at a fair price" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 17, 2026 Really good. It replaced three separate tools for us, saved us money and time, and our organic traffic went up. Support is fast whenever I need them. Pros All the SEO tools I need in one place. Keyword research, competitor analysis, rank tracking and site audits without switching between tools. The competitor data is the best part, I can see exactly what my competitors rank for. Simple interface, clean reports, fair price. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jason B. Proprietor Music ### "A must-have SEO research tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 August 1, 2025 I have discovered a lot of issues with my websites using Serpstat. The issues are not only identified, they are also highlighted in such a way that makes rectifying the issues a breeze. Pros Serpstat is one of my favourite SEO and keyword research tools. It is incredibly good value for money and includes more features than I could ask for. Its ability to provide competitor keyword analysis is incredibly useful when planning or optimising content for your own website. The site audit and its ability to be regularly scheduled is a must-have for any website manager. Cons Due to the number of features Serpstat comes with, the user interface can be intimidating. This initially lowers the ease of use for the platform, but this can be overcome by utilising the Favourites functionality. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. IK Igor K. CEO Furniture ### "Useful service for working with websites" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 5, 2024 Pros This is a great helper for competitor analysis, visibility and traffic page analysis, keyword research, search engine cues, missing semantics. Very user-friendly interface, I like everything here. And one more important quality - attentive and responsive support! Definitely recommended! Cons Some fonts and icons could be clearer and larger Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LZ Leonora Z. Seo Marketing and Advertising ### "work with serpstat" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 17, 2024 Pros Very user-friendly interface. Good help with working on the site, quality of content, you can monitor the results of work Cons I have not found any disadvantages in working with this program Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OK Oxana K. Owner Marketing and Advertising ### "Owner using SerpStat" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 March 28, 2024 Pros Simple to use, friendly support staff. Always replied for my quirkiest at the exact day Cons I’d like to find more competitors for my keywords. Nowadays I have to check top my competitors at the google search. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EI Eric I. CEO Program Development ### "Be careful when subscribing because they modify your subscription plan without your consent to make you pay more!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 15, 2024 Really not happy with the service and support! Pros The aspect that was nice was that they had a decent price for the service. But with the change of plan to $449 you can go to cheaper competitors for better service Cons The big problem is that recently they changed their subscription plan. I paid $149 for the standard plan, they sent an email to tell me they were going to change the plans. They changed my plan without my consent by switching me to the most expensive plan in the app at $479 without me asking for anything! Alternatives considered [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User digital marketing executive Marketing and Advertising ### "All in one SEO tool: serpstat" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 November 13, 2023 my overall experience was beyond my expectations Pros This is the best user-friendly tool that I have been using for the past two months, this is the key to all your SEO-related queries. Whether you want to do SEO, site analysis, or keyword research, this tool can get you done. Cons There is nothing to dislike, but in my opinion, The market competitors like Ahref, Semrus, and Ubersuggest are already there, so I think the new user might not have shown trust in such other tools. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Micha P. Owner Marketing and Advertising ### "Opinion of the owner of a small advertising agency was established in 2007." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 21, 2023 I use Serpstat mainly to track competitors. I know which keyword phrases my competitors are displaying for and which ones they are not ;) I know where my competition is getting backlinks. Pros Many functions in this tool and a very large database of data received. Cons I did not know the drawbacks of this tool at this point. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TI Tanya I. Marketing Specilist Machinery ### "Very helpful and valuable tool, helping every Marketing Specialis in their everyday endeavours!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 16, 2023 It has been a lovely journey using Serpstat in my everyday professional activities. I would keep on using it for sure. Pros Serpstat is a very intuitive and easy-to-use platform, boosting all the essential information a marketing person at every professional level might need. It is a valuable and indispensable tool that makes the everyday tasks of SEO optimization, campaign setting, rank tracking, keyword planning, and content creation much more accessible and manageable. I would highly recommend it to every fellow marketer. Cons May be the price, but compared to other tools eg. it is actually a good value for money. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OY Olexii Y. PMM Marketing and Advertising ### "Good product for all types of analysis" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 26, 2023 Stable product for daily use in the area of analysis of competitors by all sides. Pros Primarily, the support is excellent. They collected a great team, and if you encounter any uncertainties, you can simply ask, and they'll assist you in the conversation to find a solution. Personally, I highly recommend it, as I find it very attractive. Cons For me, there are too many buttons, but it's only at the beginning of diving into investigations. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/156369/Sepstat/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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