Who Uses This Software?

SEO and PPC specialists, in-house SEO and marketing teams, agencies.


Average Ratings

31 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $19.00/month
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Serpstat
  • serpstat.com
  • Founded 2014
  • Ukraine

About Sepstat

Serpstat is a marketing intelligence platform to help your SEO at every aspect. Get valuable keywords for SEO/PPC campaigns, find competitors, their top keywords and backlinks, and analyze niche visibility. Discover international data at no additional cost with 20 (and counting) databases. Monitor your entire competitors environment and assess traffic shares globally.


Sepstat Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

Sepstat Reviews Recently Reviewed!


Great alternative to SEMrush with lots of useful features

Jun 08, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The positions report is really good, and provides a lot of keywords nearly on par with semrush. Theres also a decent PPC tracking, a really good SEO audit and lots of databases for different countries.

Cons: I'm not getting as many keywords and data as with semrush, but I'm sure this is something the team are working on. Also would be great if we could get better competitor tracking within a project, this is something semrush really excels at where it suggests competitors you can save, and then each time you visit the reports it shows you how you're progressing against your competitors and how their positions / keywords compare.
Another small annoyance is the 100 results limit in the positions reports on the A plan, would be great if they considered boosting it to at least 500-1000 to make it easier to get actionable data.
Lastly would be great if they added a traffic analysis feature like similarweb to estimate where traffic is coming from, and top referers.

Overall: Saves lots of $$ compared to my old semrush subscription, and getting lots of useful data to help our content marketing efforts in different languages.

Capterra-loader

This is, bar none, the BEST cloud based SEO platform out there...

Nov 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This software is like using SEMRush, but... on crack. I can't begin to list all of the little (but clever) enhancements that this software provides just included into its reports and SEO/PPC tools. Their support is chat based and excellent as well.

Overall: It has revolutionized our SEO game, and helps us make daily decisions on what kind of content to write, publish and try to optimize around, as well as helping us spy on our competitors in SEO and PPC (in a way that SEMRush or even SpyFu never could).
The software has exceeded my expectations in just about every area. Even the use of their API is downright cheap (we plug it into NetPeak, and it costs a bit less then other providers APIs). You do need to know a bit about SEO/PPC fundamentals to get the most out of it, but even for newcomers, it's incredibly intuitive

Capterra-loader

A good product that will get better as they continue to add features and functionality

Dec 28, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I was able to purchase this for a one-time fee, which while slightly feature limited still provides me with enough functionality that I can use this in my day-to-day SEO work. Most especially while I am prospecting for new clients and I just need a quick look at a site to see how it is ranking and what it is ranking for. It has the same functionality as Moz, SEMRush, AHrefs, and Majestic for a fraction of the price.

Cons: There's not much that I can think of that I don't like about the program. The biggest complaint would have to be that it doesn't cache results, so if you are researching a topic and need to jump back and forth between different views it does a new query. Minor complaint, but when you are limited by the number of searches a day it can matter.

Overall: It allows me to easily grab info about a site that I can use to help me research prospective clients.

Capterra-loader

A great product that seems to be improving on a daily basis.

May 04, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Useful for variety of purposes. Gives us loads of info about websites if we are doing our link building, helps us with our keywords research and planning for link building purposes and our own websites, provides us with some basic info about writers that would like to guest post on our website. It can go in detail with some of the options and reporting but also keep it on a basic level if you are an average user. It's super affordable comparing to other tools.

Cons: Like any other SEO tool it can be overwhelming at the beginning and takes some time to get used to and learn what each section of the tools is used for.

Excellent SEO data from PPC to keywords to content marketing - ton of value even for free.

Aug 15, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The simplicity of doing competitive research, finding out what organic keywords and PPC are being bought, and others do this well also. But Serpstat takes it to the next level with a ton of data; for example, I've found 100 articles written related to the competitors and resulting keywords. This allows me to develop a content marketing plan, knowing what's ranking, what headlines and content they are creating.

There's a ton of other features as well, though of course the paid version gives much more.

Cons: It might be too much for some people; I love data and recommend this to people starting, out, but you really get the entire understanding of the search experience from a simple tool. Left side navigation makes that overwhelming for some, perfect for me, but it is a data driven interface that has choked a few people I know (and who should learn how to use it and get actionable insights, which is always the challenge with tons of data).

Overall: I can quickly help small businesses find out the basics of competitive research; with the paid version I can take larger companies deep down the search rabbit hole in one spot. Though like with all SEO tools, sometimes you don't get the most accurate data (much depends on who you are researching of course, this isn't a dig at Serpstat, all SEO tools have some good data and others not so much, depending on the market).

The tool covers THAT much!

Dec 13, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The best rank tracking tool. Gives almost exhaustive data on competitors positions.
Breaks down competitors domains by pages and shows their ranking, which brings more traffic, which ad leads to which landing, or you can find missing keyword from your pages. I mean, you can analyze the hell out of your competitors and your domain as well.

Cons: Lacks white label

Overall: I'm impressed with how much they cramped in one tool and for the price, mind! I've been looking for this kind of solution for our company site and been fiddling with Serpstat for over a month now, and can honestly say it's one of the best tools out there.

Recommendations to other buyers: Hey guys from Serpstat. If you're reading this, I'd like to thank you for the tremendous work you've done. I'm hoping to see more cool features.

The one I was looking for so LONG!

Apr 18, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Price
- Vast databases
- Various filtering and exporting options
- White label reporting

Cons: - Cannot batch audit multiple sites at once

Overall: Truly awesome tools this platform holds! I finally have found SINGLE solution to track my rankings, monitoring competitors, auditing my sites and doing content research. Content marketing section is something that brings this tool on top of its main rivals.
I'm ecited I grabbed this deal!

Recommendations to other buyers: Giving the quality-to-price ratio, I suggest you try it before falling in love with it.

Vendor Response

by Serpstat on April 18, 2017

Hey Emma, Thank you for your review of us. Unfortunately, we do not provide batch audit, but we will deploy this option soon with use of our API. So stay tuned:)

Almost all I need for SEO

Dec 13, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Good backlinks and keywords index. Good price. Has almost everything you need to do SEO in one place.

Cons: Lacks European countries. Raw audit.

Overall: Good stuff: it has 4 essential tools: keyword research, backlinks, rank tracking, and site audit. The best price according to my 3-minute research :). Decent index for both links and keywords.
Bad stuff: audit is a bit raw. bugs here and there after the redesign I guess. Not enough European countries to work with.

Overall: highly recommended. I don't do SEO for others, but I optimize my own websites, and it's just what I need.

Recommendations to other buyers: Fix the bugs. Make site-audit more user-friendly.

Serpstat has a brilliant API!

Feb 20, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ordered custom plan based on their existing plan plus additional API requests. Gives us 20 million API requests per month which helps us automate several key reports.

Cons: Some filters were faulty and didn¿t work properly. Will update this once fixed.

Overall: Ordered custom plan based on their existing plan plus additional API requests. Gives us 20 million API requests per month which helps us automate several key reports. But unfortunately some filters were faulty and didn¿t work properly. Will update this once fixed.

Recommendations to other buyers: Guys thanks for your online Demo! I learned a lot of new tips from it.

Capterra-loader

Fantastic SEO tool

Feb 08, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Their keyword research tool is great. Also, love their content marketing features like search questions on topics and tree view.

Cons: Need broader coverage of search data. You need to cover databases like India. Other than that, very happy with their tool.

Crucial keyword research tool

Apr 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I was fortunate enough to get a very good deal on this software. I've used some of the competitors too and have to say this is a really good keyword research tool. It's easy to use and the results are comparible to that of the competition. Keyword monitoring is also implemented very well. I use this constantly whilst doing keyword research for my websites.

Cons: I don't think the backlink analysis is as easy to use as some of the other features. It's not as easy as it should be to get a list of do-follow backlinks.

Overall: Use it weekly to enable me to do keyword research for my websites.

Serpstat might be the best SEO and keyword research solution

Apr 30, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: There are hundreds of solutions out there when it comes to SEO refinement and keyword research but Serpstat delivers the best bang for its buck. You are able to create awesome website analysis for your site/client site on top of doing quick keyword research. The data they provide is also quite accurate and in line with real Google SERP stats. For the money, Serpstat beats out competitors such as SEMrush and Ahrefs.

Cons: Serpstat like many other keyword research tools, have somewhat of a learning curve. You have to know what you're trying to look for and understand what the data means. It wouldn't be wise to spend money on a platform where you don't know what you're doing with it.

Overall: Keyword research and optimizing SEO for my site.

Awesome SEO tool that makes constant improvements!

Jun 30, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Serpstat is an awesome all in one SEO/keyword research tool. I use this tool mainly for keyword research and watch my site keywords/backlinks and for site audits.

One thing I like about the keyword research is it gives me an overall keyword competition score and can give me tons of keyword suggestions based on several factors!

This tool actually has a lot of features and in my opinion is a must have if you are trying to rank your website.

Cons: I think the tool can be somewhat overwhelming at first since there are so many options and subcategories but they do make it easy to go through. It took me some time to get used to all of it and familiar with how it works and where everything is at.

Capterra-loader

Good SEO Tool With lackluster Service

Apr 16, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Serpstat has a clean dashboard that is easy to navigate. They have a very large index and can provide very good insights when doing keyword research. They provide all of the base tools you need for SEO such as keyword research, rank tracking and website auditors. They have recently added difficulty scoring for keywords which helps to estimate how hard it will be to rank for a given keyword. It's a good all around tool for SEO.

Cons: Customer support is not very good. Have had a bug in the software for 6 months that prevents me from accessing a feature that I pay for, support seems unconcerned on fixing it despite many customers paying for the feature. It is also not good for local seo as their index does not help very well when conducting local, city based keyword research.

Overall: It's a good all around tool for doing seo research but the lack of customer service and local seo features makes it less useful.

A good SEO tool for finding Keywords

Jul 06, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I have been using for the past few months and I like the platform. It does not have features as comparable as ahrefs. It also has a good resource of google database.

Cons: Finding backlinks is not up to the mark and it shows me only the older ones. It also lacks the Keyword Difficulty feature.

Overall: useful insights for discovering keywords.

Have few interesting features.

Dec 13, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Cons: Bluuuuuue design :) I'm not that fond of this particular trend making everything blue these days:)

Overall: Has few features worth mentioning. The first is a Tree-view algorithm that allows you to check your page's positions ultra-fast and quickly select pages for promotion. The second is Page vs Page comparison. No tool offer that. You can have a quick back to back comparison of any pages, for example, yours and two competing pages.
Scheduled SEO audit tool is also worth mentioning. It helped us a lot when we were moving to HTTPS as there are usually tons of duplicates and other stuff like missing H1s, and redirects. Find missing H1, check your pages for any Access and Indexation issues optimize your website for a better ranking.

Recommendations to other buyers: If your strategy relies heavily on content marketing, then I would definitely recommend using this tool.

Difficult to use. Unclear UI. Still useful as a tool.

Jun 13, 2018
3/5
Overall
1 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: There's so much to this tool that it can find nearly any sort of seo or PPC related data for you on almost any given domain.

Cons: There's so much to this tool, and most of it is poorly documented and/or not clearly explained for a non-technical user that it makes 80-90% of the functionality inaccessible. The only way to really get value out of it is to experiment, test and play with all the features over time until you find what combination of search functions gives you the information you'll find useful.

Capterra-loader

SEO Powerhouse ready to help you get an edge on your competitors!

May 15, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Beyond the clean interface and snappy, responsive design, the insight it gave me into my own link backs, and my competitors link backs were very helpful in planing future SEO moves.

Cons: Not too much not to like about this program. My only frown face was how new features come in at a higher level than where I am at. Besides this, for the value of the program and the information I am getting I love it.

Overall: Allowed me to spy on my competitors SEO and keywords and then outbid them for placement!

Great Keyword Research and Competitive Tool

May 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money

Pros: It's easy to use, affordable for a solopreneur to use, and helps you get an advantage you need when it comes to SEO. There are lots of plans to choose from, so you can get the one that best fits into your budget.

Cons: The only thing I have an issue with is some of the limitations of my low-tier pricing plan - but when I can afford to upgrade it, I will. So, that will negate that issue.

Capterra-loader

All-in-One SEO platform for everyone

Jul 11, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This app will allow you to track your position, analyze your backlinks, do a keyword research, site audit and check your competitors. Has a clean interface and easy to use.

Cons: There are cheapest options out there. They also have a free tier but with some limitations.

I wasn't expecting this for $19/mo

Nov 01, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Analyzes URLs and subdomains as if they were domains
Keyword grouping by tags.

Cons: UI/UX
Index size

Overall: Discovered this on Product Hunt. The support team grant me a free month of their Pro plan for being "nice":). Which I am, but I'm still not quite satisfied with some UI/UX solutions in this tool. The functionality is fine. The rank tracker is the best you can get for this kind of money. My issue is with Search Analytics. The tool has been around just for the past year or so (or so they told me) and it shows in the size of their index.
Haven't tried their audit solution. Will tell you more after due testing.

Recommendations to other buyers: I would use this tool for position tracking and maybe backlinks. For search analytics there are more capable tools like SEMRush and Ahrefs.

Serpstat is my go-to keyword research tool! but it goes beyond that

Nov 17, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love how this SaaS finds me high volume keywords with ultra low competition. This product is worth the money.

Cons: It's a little complicated to use at first but once you get it down and read a couple of the learning modules, you'll get it down.

Capterra-loader

The very intuitive tool with great customer support.

May 21, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: They always come with new innovative solutions which matches my personal needs. Competitor research is very useful, you can always track when someone raises his own budget, especially on search. Also, their customer support is absolutely fantastic, there is always someone on the chat ready to provide you information or help. Well done.

Cons: It seems that Ads examples feature doesn't give the most recent data, because I see on my account and competition Ads that is out of date.

Capterra-loader

Excellent SEO Tool

Jun 12, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the fact that I can gain insight into my competitors, what keywords drive traffic to them, what pages get the most, what topics attract visitors and so much more.

Cons: Nothing. So far I love everything about it. I honestly haven't found anything I dislike because it offers everything I need.

Overall: I'm able to easily track keywords, and other important SEO related info to help me determine how to best market my business.

Capterra-loader

Time saver and money generator

Jul 27, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It makes finding the right / cheap keywords sooo much easier and faster. On one sight you see if the field is crowded by competitiors or not. It saves many ways I had to go before using this tool.

Cons: A possibilty to copy selected keywords in order to use it in other places would be great. (But maybe this possibility exists and I did not figure it out till now?)

Overall: Time and money saving.

A good SEO suite to getting you started

Jun 08, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: SERPstat is a relatively new software compared to the biggies in the market but they are increasing their index slowly and gradually which is good.

Cons: I'm not a big fan of their user interface. In my opinion, it's very complicated and a user needs to use the tool several times to understand where and how everything works. Overall the tool is decent enough but not the best I'd say.

Excellent tool and promotion.

Jun 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's great for:
1. Competition Analysis.
2. Keyword research & suggestions
3. Website analysis
4. Backlink Analysis
5. Rank Tracker
6. Site Audit

Overall great value!

Cons: Serpstat is a great tool for all your seo needs, but it does lack a few google database, but surely they'll be adding it in the next few months or so.

Capterra-loader

Great SEO tool

May 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It has 5 main functionalities and all of them are good. You can analyze your website, research keywords, backlink analysis and more. My favourite is Backlink analysis. I'm quite happy with it.

Cons: I think they can consider renewing frontend. The fonts can be bigger. The UI doesn't make you feel it's a new tool.

Capterra-loader

A solid starter SEO management tool with a great price

May 15, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It has many of the features that its more expensive competitors have like moz, semrush and ahrefs. The price is a steal especially for someone just starting in SEO

Cons: The keyword database isn't as large as semrush or ahrefs. You have to pay more to lock features that are standard in those platforms.

Capterra-loader

For More Adanced SEO's

Aug 13, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Valuable keyword data to help with SEO, PPC, and content marketing.

Cons: Not very user friendly for beginner SEO's.

Overall: I had a difficult time understanding how to effectively use SERPSTAT when I first joined and found myself contacting support to help answer my questions. I consider SERPSTAT a tool for the more advanced SEO crowd.

Makes SEO easy and accessible, even to those of us who are new!

May 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The dashboard and tools make it easy to manage and improve SEO both in current and new content, even for those of us who aren't SEO experts.

Cons: We're still fairly new to using this tool, so we don't really have any negative feedback at this time.