--- title: "Best Serpstat Alternatives 2026 | Capterra" description: "Looking for alternatives to Serpstat? Find out how Serpstat stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/156369/Sepstat/alternatives/" page_type: "alternatives" language: "en" --- # Serpstat alternatives Last updated on September 16th, 2026 The best Serpstat alternatives are Adaptify SEO (best overall), Ahrefs (best free plan), Wix (best budget option), and Semrush (most reviewed). Together they hold 13,763 verified Capterra reviews, with overall ratings from 4.4 to 5.0 out of 5. Serpstat itself holds 4.7 out of 5 across 171 reviews. ### Serpstat - Rating: 4.7 out of 5 (171 reviews) - Ease of use: 4.4 out of 5 - Starting price: $69.00 /mo - Key features: 9 of 11 top category features --- ## Top alternatives Serpstat alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 (2,327 reviews) | Rated 0.1 lower than this product | 4.3 out of 5 | $139.95 /mo | 11 of 11 top category features | | [Wix](https://www.capterra.com/p/169007/Wix/) — 4.4 out of 5 (10,783 reviews) | Rated 0.3 lower than this product | 4.5 out of 5 | $17.00 /mo | 7 of 11 top category features | | [Sitechecker](https://www.capterra.com/p/166377/Sitechecker/) — 4.6 out of 5 (365 reviews) | Rated 0.1 lower than this product | 4.6 out of 5 | $49.00 /mo | 9 of 11 top category features | | [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) — 4.5 out of 5 (382 reviews) | Rated 0.2 lower than this product | 4.3 out of 5 | $349.00 /yr | 10 of 11 top category features | | [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) — 4.7 out of 5 (585 reviews) | Rated the same as this product | 4.5 out of 5 | $29.00 /usage/one-time | 10 of 11 top category features | | [Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/) — 4.0 out of 5 (247 reviews) | Rated 0.7 lower than this product | 4.2 out of 5 | $18.00 /mo | 10 of 11 top category features | | [Seodity](https://www.capterra.com/p/182125/Seodity/) — 4.7 out of 5 (130 reviews) | Rated the same as this product | 4.7 out of 5 | $49.00 /mo | 9 of 11 top category features | | [SiteGuru](https://www.capterra.com/p/160464/Siteguru/) — 4.8 out of 5 (187 reviews) | Rated 0.1 higher than this product | 4.8 out of 5 | $39.00 /mo | 9 of 11 top category features | | [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) — 4.9 out of 5 (330 reviews) | Rated 0.2 higher than this product | 4.8 out of 5 | $109.00 /mo | 7 of 11 top category features | | [Adaptify SEO](https://www.capterra.com/p/10023107/Adaptify/) — 5.0 out of 5 (68 reviews) | Rated 0.3 higher than this product | 4.9 out of 5 | $499.00 /mo | 11 of 11 top category features | --- ## Top Free alternatives to Serpstat The best free alternatives to Serpstat are Semrush, Wix, and Sitechecker — all three offer a free plan alongside paid tiers. ### [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 (2,327 reviews) - Free options: Free trial, Free version - Starting price: $139.95 /mo ### [Wix](https://www.capterra.com/p/169007/Wix/) — 4.4 out of 5 (10,783 reviews) - Free options: Free trial, Free version - Starting price: $17.00 /mo ### [Sitechecker](https://www.capterra.com/p/166377/Sitechecker/) — 4.6 out of 5 (365 reviews) - Free options: Free trial, Free version - Starting price: $49.00 /mo --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated Serpstat alternatives are Adaptify SEO (5.0), SiteGuru (4.8), and Ahrefs (4.7). ### [Adaptify SEO](https://www.capterra.com/p/10023107/Adaptify/) - 60 SMB reviewers say - Overall rating: 5.0 out of 5 across 60 SMB reviews - Ease of use: 5.0 out of 5 across 60 SMB reviews > "I’d also like to see more customization and control over certain aspects of the SEO process." — Alyx L., CEO (August 24, 2026) ### [SiteGuru](https://www.capterra.com/p/160464/Siteguru/) - 84 SMB reviewers say - Overall rating: 4.8 out of 5 across 84 SMB reviews - Ease of use: 4.8 out of 5 across 84 SMB reviews > "As the Managing Director for an award-winning agency, we are always looking for new additions to our tech stack." — Roy Edvard E., Managing Director (March 31, 2026) ### [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) - 403 SMB reviewers say - Overall rating: 4.7 out of 5 across 403 SMB reviews - Ease of use: 4.4 out of 5 across 402 SMB reviews > "Pricing is quite high." — Deyan G., Managing Editor (February 7, 2025) --- ## Why do teams switch from Serpstat? Of the 16 Capterra reviewers who reported switching away from Serpstat, the most common destinations were Semrush, Ahrefs, Ranktracker, and AccuRanker. ### What users preferred ### [Semrush](https://www.capterra.com/p/151962/SEMrush/) - 4.6 out of 5 (2,327 reviews) — 7 reviewers switched here > "SEMrush offers many more possibilities for analysis. Also a larger number of metrics." — Oscar R., CEO (May 12, 2022) ### [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) - 4.7 out of 5 (585 reviews) — 5 reviewers switched here > "SerpStat is cool and I love it, but AHREFs allows more filters, have bigger database and "do the job just a bit better"." — Klemen V., Lead Consultant (January 16, 2022) ### [Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/) - 4.0 out of 5 (247 reviews) — 2 reviewers switched here > "Gives me relevant data in an easy to read format at a fair price." — Lisa F., Owner (November 9, 2021) ### [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) - 4.9 out of 5 (330 reviews) — 2 reviewers switched here > "Improve accuracy of keyword tracking." — Ciomîrtan A., CEO (August 2, 2023) --- ## Find software for your specific use case ### SEO - [AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) — 4.8 out of 5 (116 reviews) - [WebMeUp](https://www.capterra.com/p/127617/WebMeUp/) — 5.0 out of 5 (2 reviews) - [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,256 reviews) ### PPC - [Adalysis](https://www.capterra.com/p/173311/Adalysis/) — 4.6 out of 5 (119 reviews) - [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) — 4.7 out of 5 (184 reviews) - [ClickCease](https://www.capterra.com/p/156209/CHEQ-Essentials/) — 4.7 out of 5 (223 reviews) ### Local SEO Tools - [GMBapi.com](https://www.capterra.com/p/235980/GMB-Reporting-Tool/) — 4.8 out of 5 (31 reviews) - [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 (2,327 reviews) - [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) — 4.5 out of 5 (1,153 reviews) ### Competitive Intelligence - [Cikisi WMT](https://www.capterra.com/p/195504/Cikisi-WMT/) — 4.3 out of 5 (3 reviews) - [Agility PR Solutions](https://www.capterra.com/p/93547/Agility-PR-Solutions/) — 3.3 out of 5 (10 reviews) - [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) — 4.5 out of 5 (586 reviews) ---