# Adjust Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Adjust Software - reviews, pricing plans, popular comparisons to other Mobile Analytics products and more. Source: https://www.capterra.com/p/156559/Adjust --- # Adjust Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Adjust ## What is Adjust? Analyze all your data in one place for smarter, faster decisions. Adjust's Datascape empowers mobile marketers with advanced data reporting and visualization. Drive your app ROI with user acquisition insights and custom metrics, SKAdNetwork, and Cohort Dashboards. ## What is Adjust used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Mobile Analytics](https://www.capterra.com/mobile-analytics-software/) Top alternative Featured Overall rating Based on 26 user reviews Reviews sentiment Positive 92% Neutral 0% Negative 8% Starting price €129 Per Feature, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Adjust?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.adjust.com&name=Adjust) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Adjust 4.2 (26) VS. [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting Price €129 Per Feature, Per Year Starting Price $79 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.7 (26) Ease Of Use 4.5 (138) Value For Money 3.4 (18) Value For Money 4.5 (112) Customer Service 4.5 (19) Customer Service 4.6 (121) ## Adjust alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.6 (6,024)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) [Voluum](https://www.capterra.com/p/145771/Voluum/) [4.5 (125)](https://www.capterra.com/p/145771/Voluum/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/145771/Voluum/) [View all alternatives](https://www.capterra.com/p/156559/Adjust/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. ROI Tracking 3.3 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Campaign Analytics 2.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Engagement Tracking 2.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Reporting/Analytics 2.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Multi-Channel Marketing 2.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Performance Metrics 2.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust 44 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Manage advertising space and its sales within your network or publication Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Group campaigns by project, client, or campaign for better management. Manage various distribution channels, build relations with channel partners, and track their performance Analytics that breaks the data in a data set into related groups/categories. Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Track user conversions from all digital sources A report showing what actions customers perform Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Alter the layout and content of reports Creation and customization of dashboards Import and export data to and from software applications Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Method of analysis that visualizes the series of events that lead towards a defined goal. Track user activities and events within an application. Access software remotely via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Trigger clickable pop-up messages Receive data and information in real time View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. Features 4.1 (26) 4.1 Based on 26 reviews ## Pricing Value for money 3.4 (18) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/156559/Adjust/pricing/) Basic €129.00 Per Feature,Per Year Value for money 3.4 (18) 3.4 Based on 18 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[ TikTok](https://www.capterra.com/p/237591/TikTok/)[ Taboola](https://www.capterra.com/p/156009/Taboola/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (19) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (19) 4.5 Based on 19 reviews ## User reviews Overall rating 4.2 Based on 26 reviews Filter by rating 5(10) 4(14) 3(0) 2(1) 1(1) Mentioned topic Sorted by most recent HC Heather C. Marketing Manager Telecommunications ### "Challenging for tracking app installs" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 October 21, 2024 Ultimately, we decided to part ways with Adjust and move to a new MMP instead. Pros I liked using Adjust to generate tracking links. Cons I found Adjust's tracking was difficult to process. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JM Juan Manuel C. Head of growth Marketing and Advertising ### "Adjust: 100% recommended for app developers." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 13, 2024 Mobile measurement partner very complete and easy to use for an experienced marketer. Pros Their new feature of custom dashboard. Simple and intuitive interface. Ease of connecting advertising platforms. Cons I would like the retroactive data to be displayed in the week of user acquisition, not the week in-app events occur. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DC Daniela C. UA Marketing and Advertising ### "Adjust es un excelente MMP" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 9, 2024 Utilizo adjust todos los dias, para optimización de campañas de pago, reportes, análisis de retención, etc. Pros La simplicidad de la interfaz y la vista general de datos. Cons No he encontrado contras en este partner de atribución, quizás el precio Switched from [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) Por el precio y algunas funcionalidades Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AP Alex P. Founder and CEO Internet ### "Useless tool" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 30, 2023 In addition to the tool being useless, the customer experience with Adjust is plain horrible. Setting it up is extremely difficult, and their set-up documentation is both poorly written, inaccurate and often outdated. As a result, if you follow all of the steps in their materials, your set-up will be wrong! I had two people on my tech team work on it for a month, I even hired a consultant who claimed they knew all of its details, and I contacted Adjust several times. Adjust will barely respond. In the end, after days of labor investment, you might get set-up, only to find out that the main issue with the tool is that it doesn't work, even if you set it up right. If you reach out to Adjust to cancel, know they will continue to charge you for a full year, even though the product never worked for you. Pros There is nothing positive to be said about Adjust. The best I can say is there is a possibility to create custom reports, which can me marginally less useless than their horrible default reports Cons Adjust is the most useless tool I have ever used. Basically, the reason you would use an MMP is so that you can compare the performance of different media you use for marketing, so you can optimize your spend. Adjust does not allow you to do that. Their attribution technology works differently depending on the platform, and as a result, you need to do math on a separate worksheet if you want to compare different channels, and even then the data is not comparable, so you would be just as well not using them at all. Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reasons for choosing Adjust We had been told Adjust had a better technology for attribution on iOS. This turned out not to be true. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User CTO Retail ### "Good Mobile analytics tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 January 12, 2023 Pros Comprehensive tracking and measurement capabilities, including in-app event tracking, in-app purchase tracking, and attribution trackingSupport for a wide range of platforms and ad networksIntegration with other marketing tools such as Facebook Ads and Google AdWordsUser-friendly and intuitive interface Cons Limited ability to customize certain featuresSome features may require additional setup and configuration Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AA Avner A. Product manager Retail ### "Good and reliable " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 June 10, 2022 Pros Adjust is good and reliable to use for attribution Cons More complexed and need to have more tech expertise to integrate new partners. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MR Marcelo R. Partnerships Lead Banking ### "Great tracking tool for mobile Apps, but missing a few functionalities" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 October 9, 2020 My overall experience with Adjust is good, I really enjoy how easy it is to understand the key metrics of the App user acquisition channels so that we can prioritize the best performing ones and test new options. I recommend it to anyone who has an App and is looking to scale it with intensive user acquisition strategies. Pros Very accurate for mobile tracking, easy to use and to set up new tracking links to be used in different acquisition channels. You can add as many users as you need as well as Apps. Cons The reporting tool is not great, there aren't many options to customize charts and dashboard. Also, it misses the functionality of sharing customized reports with partners. However, you can always download the data on .csv or .xlsx. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Systems Analyst Computer Software ### "Very nice" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 28, 2020 Nothing to complain. Pros What I most like about Adjust is that it maximize the impact of my mobile marketing. Cons What I like least is that it’s a little complex in the beggining, but after you learn how to use, it’s helps a lot. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Business Development Trainee Civil Engineering ### "A nice software!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 27, 2020 This software has been helping to prevent fraud in my company. Pros What I like most about Adjust is that it is a very intuitive software. Cons What I like least about Adjust is that it could have more features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Copywriter Marketing and Advertising ### "Good apptracker" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 September 11, 2020 Pros What I most like about Adjust are the antifraud filters and the modelling attribution. Cons What I least like about Adjust is the price, so expensive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/156559/Adjust/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [AppsFlyer vs Adjust](https://www.capterra.com/compare/156559-156811/Adjust-vs-AppsFlyer)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)