# Adjust Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Adjust the right Mobile Analytics solution for you? Explore 26 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156559/Adjust/reviews --- Adjust 4.2 (26) [View alternatives](https://www.capterra.com/p/156559/Adjust/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Adjust Ease of use 3.7 Customer Service 4.5 ## Pros and Cons in Reviews MR Marcelo R Partnerships LeadBanking, 51 - 200 employeesUsed the software for: 6-12 months. “Very accurate for mobile tracking, easy to use and to set up new tracking links to be used in different acquisition channels.“ October 9, 2020 AP Alex P Founder and CEOInternet, 11 - 50 employeesUsed the software for: 6-12 months. “In the end, after days of labor investment, you might get set-up, only to find out that the main issue with the tool is that it doesn't work, even if you set it up right. If you reach out to Adjust to cancel, know they will continue to charge you for a full year, even though the product never worked for you.“ December 30, 2023 FM Fernando M Performance Marketing AnalystLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: More than 2 years. “The integration with other partners is so easy and the changes made start to work immediately.“ June 1, 2020 FM Fernando M Performance Marketing AnalystLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: More than 2 years. “The simplicity of the dashboard can sometimes be negative. When you want to make a deeper analysis of the user, the platform ends up not answering.“ June 1, 2020 FM Fernando M Performance Marketing AnalystLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: More than 2 years. “The dashboard contains the main KPIs, and is so clean and easy to use.“ June 1, 2020 ## Showing most helpful reviews Showing 1-25 of 26 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eduardo O. Senior Digital Analytics Analyst Telecommunications Used the software for: 2+ years ### "Good enough, but could be better." June 1, 2020 4.0 Pros Most of the features are very intuitive, you can easily set up a new customer tracking link or add new events with just few clicks away. The testing console it's been a life savier for us, most of the time we do not have access to the source code so we use it for debugging new implementantions and fingerprinting. Cons Despite of the all easyness found in Adjust we do miss a more user friendly analytics enviroment. Yes, we have access to the statistics but it is hard for the high level manager (and some of the day-to-day users) to have upfront, easy and direct insights from the platform. Some graphics showing CTIT to detect bad traffic, daily installs monitoring, assisted conversion and so on. Switched from [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) It was not much of a choice. Review Source LM Leonardo.. M. Marketing Manager Financial Services Used the software for: 1-2 years ### "Mobile attributions with Adjust" June 1, 2020 5.0 We were able to solve a measurement problem in business results with the entry of Adjust. Pros Recognize paid media attributions in my mobile marketing actions. Cons Need for hiring in local currency, in my case Brazil BRL. Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) Reason for choosing Adjust My previous experiences in the financial industry with Adjust. Review Source HC Heather C. Marketing Manager Telecommunications Used the software for: 1-2 years ### "Challenging for tracking app installs" October 21, 2024 2.0 Ultimately, we decided to part ways with Adjust and move to a new MMP instead. Pros I liked using Adjust to generate tracking links. Cons I found Adjust's tracking was difficult to process. Review Source VR Verified Reviewer Martech Analyst Banking Used the software for: 2+ years ### "Powerful tool, but UI and payments methods needs to improve." June 2, 2020 5.0 Pros the information available such as uninstall, click time, impressions, partner cost (facebook and google), are of great value to large advertisers, with large investments in paid mobile media. Cons The purpose of Adjust is to assist with mobile attribution, and it does this very well; however, the user interface and campaign setting are not designed for applications that serve multiple business units. and the lack of a local payment method, generates many unnecessary tax costs. Alternatives considered [Firebase](https://www.capterra.com/p/160941/Firebase/)[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[TUNE](https://www.capterra.com/p/127990/HasOffers/)[Branch Metrics](https://www.capterra.com/p/167545/Branch/) Review Source VR Verified Reviewer VP Games Computer Games Used the software for: 2+ years ### "A Necessary Evil" December 12, 2018 4.0 It's a necessary evil when you need attribution data. There are others, but most of our partners use Adjust. I really don't like the UI where you must click on an item a second time to get it to go away. It's difficult to learn and even the best / most experienced engineers seem to set it up wrong. Be ready to reach out to support if you're new to the platform as they are good. Pros When set up correctly, it does provide attribution data...but there must be a better way! Good technical support Cons \- the UI is clunky and non-intuitive - it's overpriced for what you get Review Source AP Alex P. Founder and CEO Internet Used the software for: 6-12 months ### "Useless tool" December 30, 2023 1.0 In addition to the tool being useless, the customer experience with Adjust is plain horrible. Setting it up is extremely difficult, and their set-up documentation is both poorly written, inaccurate and often outdated. As a result, if you follow all of the steps in their materials, your set-up will be wrong! I had two people on my tech team work on it for a month, I even hired a consultant who claimed they knew all of its details, and I contacted Adjust several times. Adjust will barely respond. In the end, after days of labor investment, you might get set-up, only to find out that the main issue with the tool is that it doesn't work, even if you set it up right. If you reach out to Adjust to cancel, know they will continue to charge you for a full year, even though the product never worked for you. Pros There is nothing positive to be said about Adjust. The best I can say is there is a possibility to create custom reports, which can me marginally less useless than their horrible default reports Cons Adjust is the most useless tool I have ever used. Basically, the reason you would use an MMP is so that you can compare the performance of different media you use for marketing, so you can optimize your spend. Adjust does not allow you to do that. Their attribution technology works differently depending on the platform, and as a result, you need to do math on a separate worksheet if you want to compare different channels, and even then the data is not comparable, so you would be just as well not using them at all. Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing Adjust We had been told Adjust had a better technology for attribution on iOS. This turned out not to be true. Review Source Ozan O. Project Manager Computer Software Used the software for: 6-12 months ### "Valuable tracking information for your mobile app" October 23, 2019 4.0 Adjust gives great audience data with ad intelligence. But it is not very easy to implement and use. And it should be really expensive when you activated tracking of all of the ad channels you used. Pros Adjust is a valuable tracking tool for your mobile applications. When it comes to sales, attribution and conversion data Adjust gives really good and detailed information. You can also track custom links for conversion which is really essential when working with social media influencers. You can create a link and track which one generates more sales, downloads etc. Maybe the best part of Adjust is generating lookalike audiences for converting users so you can use it any ad platform supporting to import lookalike audiences. Cons The user interface of admin panel is far away from being easy to use. Setup SDK should be another headache. It is ok that Adjust serves great insights but the price should be very very high when you activated the ad channel tracking. Review Source Alex G. Business Development Team Leader Marketing and Advertising Used the software for: 1-2 years ### "Great Mobile Tracking App" August 22, 2018 4.0 Adjust is a great mobile tracking software. Lacks the ability to do web attribution, so the only customer journey contacts you will see are mobile ones. Pros Ease of use Flexibility among apps API integration in order to facilitate work Client Service Has improved the UI significantly Cons Complicated measurement system. It's not easy to find a particular segment. When looking for a specific campaign it's complicated to find it because the search bar does not have the best capabilities. Does not have any tool/report to find untracked campaigns. Review Source EN Erica N. Ceo Busygates Marketing and Advertising Used the software for: 6-12 months ### "Adjust is a must for mobile app marketers" March 28, 2020 5.0 Pros It is an amazing mobile app tracking software and the greatest feature for me is that it is very good at preventing mobile ad fraud by easily detecting fake clicks Cons I am very satisfied with it. I have not come across any problem yet Review Source AA Avner A. Product manager Retail Used the software for: Less than 6 months ### "Good and reliable " June 10, 2022 4.0 Pros Adjust is good and reliable to use for attribution Cons More complexed and need to have more tech expertise to integrate new partners. Review Source DC Daniela C. UA Marketing and Advertising Used the software for: 2+ years ### "Adjust es un excelente MMP" August 9, 2024 5.0 Utilizo adjust todos los dias, para optimización de campañas de pago, reportes, análisis de retención, etc. Pros La simplicidad de la interfaz y la vista general de datos. Cons No he encontrado contras en este partner de atribución, quizás el precio Switched from [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) Por el precio y algunas funcionalidades Review Source JMC Juan Manuel C. Head of growth Marketing and Advertising Used the software for: 1-2 years ### "Adjust: 100% recommended for app developers." August 13, 2024 5.0 Mobile measurement partner very complete and easy to use for an experienced marketer. Pros Their new feature of custom dashboard. Simple and intuitive interface. Ease of connecting advertising platforms. Cons I would like the retroactive data to be displayed in the week of user acquisition, not the week in-app events occur. Review Source FM Fernando M. Performance Marketing Analyst Leisure, Travel & Tourism Used the software for: 2+ years ### "Very good platform" June 1, 2020 4.0 In general I like to use Adjust. The cost benefit is very good, and the tool is very complete. Their support is very good. Always very available and willing to talk and help. Pros Adjust is very simple to use. They have a lot of documentation with all information you need to make an implementation and setup, and the dashboard are so simple to use and understand. The integration with other partners is so easy and the changes made start to work immediately. The dashboard contains the main KPIs, and is so clean and easy to use. It's perfect for a quick analysis. Cons The simplicity of the dashboard can sometimes be negative. When you want to make a deeper analysis of the user, the platform ends up not answering. It is necessary to integrate Adjust and your database, which is more laborious and can end up making analysis more complex and time-consuming. Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[Branch](https://www.capterra.com/p/162029/Branch/) Reason for choosing Adjust \- Pricing; - Objectivity; - Simplicity. Review Source VR Verified Reviewer Analyst Financial Services Used the software for: 1-2 years ### "analyze about adjust" April 11, 2020 4.0 The customized support given by the company to Itaú has a great differential, where we can solve big problems quickly. Pros The ease of creating deeplinks and trackers for implementing in applications is the big difference. Anti-fraud filters also perform very well. Cons Platform with little intuitive navigation and no translation into Portuguese, which gets in the way of users with little experience Review Source VR Verified Reviewer Director of UA Banking Used the software for: 1-2 years ### "Good product for mobile attribution!" June 11, 2020 4.0 Pros On top of attribution, Adjust does a great job automatically pulling in cost data from major channels. Their fraud tool is easy to use and the custom audience builder is great for retargeting segments of users. Cons The UI is a little tough to digest and takes some getting used to. Review Source VR Verified Reviewer CTO Retail Used the software for: 1-2 years ### "Good Mobile analytics tools" January 12, 2023 5.0 Pros Comprehensive tracking and measurement capabilities, including in-app event tracking, in-app purchase tracking, and attribution trackingSupport for a wide range of platforms and ad networksIntegration with other marketing tools such as Facebook Ads and Google AdWordsUser-friendly and intuitive interface Cons Limited ability to customize certain featuresSome features may require additional setup and configuration Review Source kK kaique K. performance marketing coordinator Real Estate Used the software for: 1-2 years ### " the best tool to track my app" June 1, 2020 5.0 Better experience with a data partner Pros The service is the best in the market. the interface meets all my needs, and is always evolving Cons my only point against is the loading speed of the platform Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) Reason for choosing Adjust Great service and transparency in data Review Source YY Yuksel Y. QA Manager Computer Games Used the software for: 1-2 years ### "A Powerful Tool for Users Behavior Analysis" May 2, 2020 4.0 Adjust is very solid product and we’ve never been faced related issues coming from it and helps us to analyze our user's behaviors. Pros You can see all your apps at once within the Adjust main dashboard. I like the quick side panels that show more details that you’re looking for such as app details at a glance. Having a statistic panel makes it easy to figure out what goes around behind your apps very well. Cons Actually Adjust is a very solid product and meets our needs. The only thing I can add might be there could be new features like notifications/warnings allow us to set when some apps reach the thresholds. But again it is more a wish, not a dislike. Review Source Allen M. Performance Analyst Marketing and Advertising Used the software for: 6-12 months ### "Difficult to setup properly but works well once that is done" November 27, 2019 4.0 Great for mobile event tracking, but hard to set up initially Pros Adjust makes it simple to track link clicks/installs/purchases or any other down-funnel metric once set up properly. Cons User interface is a little difficult to navigate, multiple clicks to get to one action. Also, set up can be difficult for engineers to nail the first time Review Source MR Marcelo R. Partnerships Lead Banking Used the software for: 6-12 months ### "Great tracking tool for mobile Apps, but missing a few functionalities" October 9, 2020 5.0 My overall experience with Adjust is good, I really enjoy how easy it is to understand the key metrics of the App user acquisition channels so that we can prioritize the best performing ones and test new options. I recommend it to anyone who has an App and is looking to scale it with intensive user acquisition strategies. Pros Very accurate for mobile tracking, easy to use and to set up new tracking links to be used in different acquisition channels. You can add as many users as you need as well as Apps. Cons The reporting tool is not great, there aren't many options to customize charts and dashboard. Also, it misses the functionality of sharing customized reports with partners. However, you can always download the data on .csv or .xlsx. Review Source NF Natalia F. Mobile Marketing Analyst Leisure, Travel & Tourism Used the software for: 6-12 months ### "Complete but improvable platform" June 1, 2020 4.0 Pros What I like the most about Adjust's product is how complete it is: you can find pretty much every metric and feature you need within their platform. Cons Adjust's user interface could improve so that where to find the tools and how to use them becomes obvious for the user, which is not the current case. It would be nice to have more customizable view options as well. Review Source VR Verified Reviewer Systems Analyst Computer Software Used the software for: 6-12 months ### "Very nice" September 28, 2020 4.0 Nothing to complain. Pros What I most like about Adjust is that it maximize the impact of my mobile marketing. Cons What I like least is that it’s a little complex in the beggining, but after you learn how to use, it’s helps a lot. Review Source VR Verified Reviewer Business Development Trainee Civil Engineering Used the software for: Less than 6 months ### "A nice software!" September 27, 2020 4.0 This software has been helping to prevent fraud in my company. Pros What I like most about Adjust is that it is a very intuitive software. Cons What I like least about Adjust is that it could have more features. Review Source VR Verified Reviewer Copywriter Marketing and Advertising Used the software for: Less than 6 months ### "Good apptracker" September 11, 2020 4.0 Pros What I most like about Adjust are the antifraud filters and the modelling attribution. Cons What I least like about Adjust is the price, so expensive. Review Source VK Vishwanath K. Designer Used the software for: Less than 6 months ### "Adjust is a business insight stage for versatile applications." March 29, 2018 5.0 Pros Change is a business knowledge stage for portable applications, giving the most astounding quality investigation and attribution answers for organizations around the world. Cons Adjust is the main attribution supplier to actively prevent mobile performance promotion extortion etc. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.