Who Uses This Software?

Our services are valuable to any business that draws insights from analytics data with the intent to make decisions based on that data.


Average Ratings

3 Reviews

  • 4 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Business Hours

Vendor Details

  • ObservePoint
  • www.observepoint.com/
  • United States

About WebAssurance

ObservePoint automatically validates and monitors analytics and digital marketing tags across websites and apps, helping enterprises be more efficient and confident in their data-driven decisions. Our solution works with hundreds of marketing technologies, verifying that digital assets conform to business requirements and protecting against the threat of data inflation, loss and leakage.


WebAssurance Features


WebAssurance Reviews Recently Reviewed!


A helpful tool but with lot of issues

Feb 12, 2019
3/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: 1. You get informed in advance if any of your analytics tagging break in production

2. The way we can automate our Audits and Web journeys is excellent.

3. No Scripting knowledge needed.

4. Updating audits and journeys is very easy.

Cons: Technical support in case of any issues is very slow.

Frequent web journey failures in production without any change in scripts/environment

Overall: This is an Amazing tool, that can help you achieving great benefits about web Analytics tagging.

But, production issues and maintenance support is ruining everything.

OP team, you need to improve that a lot.

The literal gold standard in digital analytics QA

Dec 28, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The interface is very straightforward and easy to understand. Creating new scans takes only a minute or two and scans are generally complete in a short amount of time.

Cons: The screen where completed scans are listed can get a bit cluttered if you have a lot of scans. The folders feature is nice, but it can still be a bit chaotic when there is a lot of activity on the account.

Love the Tag Testing and Data Quality Aspects

Jan 06, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: I like the "steps" we took. First looking at tags, then data quality, and then using that to help improve/revamp the data collection that we use. Also like the initial site audit.

Overall: We thought we were doing well with web traffic and conversions. But when we audited our website using WebAssurance we realized that we doing "okay" and that we could do a lot of things better to create more traffic. We started with the tag configuration to ensure the quality of the data. Once we got that settled it really helped with our data collection systems. And improved them!