Average Ratings

12 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

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About AdRoll

Retargeting ad solution designed to attract prospects, convert potential clients, and drive growth.


AdRoll Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

AdRoll Reviews Recently Reviewed!


Capterra-loader

Good re targeting software with lots of help!

Feb 06, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients.

Cons: The set up process does seem a little simple. You can't really get down to the nitty gritty targeting, especially with Facebook. For that reason, we've moved some of our clients out and just set up retargeting through Facebook - now that that's possible.

Overall: The ability to reach new audience through retargeting ads!

Capterra-loader

Some parts not intuitive, but customer service makes up for it

Jan 09, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: AdRoll has THE best chat support I've ever experienced. I've chatted with 3 different reps, and each was extremely knowledgeable. Also, all three went above and beyond by providing additional tips after answering my question, AND following up with more tips in an email.

Cons: Some of the setup steps were not intuitive, but chat support guided me through it really quickly. Awesome.

Good tool, but at mercy of account managers

Dec 21, 2017
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Ability to create custom audiences based on site behavior or CRM lists is pretty robust. Custom attribution and credit settings are helpful to assess the true impact of your campaigns. Ad creative support is helpful when things get busy!

Cons: The AdRoll's tag allows some third-parties piggybacks, which you don't have any control or easy visibility into. This can be a security issue as you don't know what they are injecting on your site. Numerous changes in account management. Some better than others. This has made it difficult to keep a large account running smoothly. As a result, we've had our share of the ads running at the wrong time ... even an other advertiser's ads running in our account!

Brings good results. Not so easy to use but you soon get a hold of it.

Dec 11, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The whole concept of retargeting is great and Adroll is one of the best platforms for it. It does have a wide network of global websites for ads in English, and it also has some special tools like email targeting and Facebook ads.

Cons: Their customer support / account management is a little overwhelmed so we eventually have to wait a few days or about a week to get a problem solved (like banners not being tracked for clicks). They lack media space in countries where English is not the main language, so banners for specific markets take much longer to have the needed number of impressions (and some formats are not even published). I believe the cost is a little high, but I assume these prices are mostly linked to the campaign objective and optimization (clicks / conversions) and market prices for media.

Overall: Adroll provides an easy way to create and monitor your retargeting campaigns, so your website visitors get tagged with a cookie and start seeing your display ads all over other websites they visit. It's a great tool to get new customers, by pulling them further into the decision-making process making sure your brand is always on their minds.

One of the best re-targeting/re-marketing tool

Jan 10, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: The leading player of the re-targeting tool. Offers re-targeting of site visitors as well as a list of leads imported or connected to marketing automation system. Offers variety of options and automation (so, for example, you don't re-target job seekers or bounced visitors) allowing for pretty focus ads and expenditure

Adroll is great for Facebook

Nov 11, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Ease of use for Facebook purposes.

Cons: Customer support and general web retargeting.

Overall: Adroll provides a great retargeting platform for Facebook, but the general web retargeting is lacking. Also, customer support takes a long time to receive replies, which can be negative if you are running time sensitive campaigns.

Great to retarget

Apr 21, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: I have been using Adroll for over a year and it does everything that big companies pay advertising companies to do for them. Easy to set up, they also have great customer service if you have any questions. I would recommend this to anyone who has a site and is trying to retarget to visitors on their site.

Pros: Easy to see results, Great pricing

Easy to use, develops ads for you for free!

Aug 25, 2015
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4.5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Super simple dashboard .. great service ... they develop ads for you for free which is awesome because that's usually what holds us up from actually executing the campaigns in a timely fashion. Analytics are good!

Cons: I don't have anything to compare it to so right now it fits my needs just perfectly.

Recommendations to other buyers: Go for something simple like this vs clunky like Google Display ads

Sep 28, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Apr 23, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Jan 23, 2017
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Feb 26, 2016
4/5
Overall