Average Ratings

13 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $33.00/month
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • SpyFu
  • www.spyfu.com/
  • United States

About SpyFu

Keyword and PPC research solution to help you outrank competitors, track your rankings, and increase web traffic.


77482

SpyFu Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

SpyFu Reviews Recently Reviewed!

87e5f93a68a1b70e73b2e9e3b71db7de

SpyFu Is A Great Tool For Competitor Research

Nov 20, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: We primarily used SpyFu to conduct competitor research. The data allows you to see CPC budgets of competitors, keywords that they are bidding on, and their organic traffic numbers.

Cons: With so many dashboards and options, it's often difficult to find what data you most need from the SpyFu application.

Overall: SpyFu is great for a preliminary competitor research campaign and identifying the amount of traffic that your business generates from PPC and organic search.

812f4cdda73715c7502b4d5b4f922721

This is a great tool that analyzes companies' SEO efforts in a given industry

Nov 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: All you have to do is enter a URL and you're provided a list of competitors based on the SEO efforts of the given company. This is extremely helpful for me as an employee of a PE firm as I try to constantly find new companies within a market.

Cons: Sometimes the quality of list of competitors drops off heavily after the top 5-10. However, there's a bar that shows you how closely the given competitor is to the target company.

We use SpyFu for SEO keyword tracking and reporting.

Sep 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money

Pros: Great user interface, depth of content reporting. They have a lot of features for people looking for in-depth SEO reports.

Cons: SaaS platform so not a ton of individualized customer support. The PPC estimates are not very accurate, but they are directionally correct.

I like their keyword features

Aug 23, 2017
3/5
Overall
1 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Keywords and competitive keywords, it shares some similarities with Moz, but also provide spying tools that are very useful

Cons: User interface. It's difficult to navigate to certain functions. For example, if I want to find competitive keywords, the field where I need to input certain things are not explained explicitly enough.

Amazing for finding competition

Aug 10, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I found it perfect for finding keywords my competition was working with. The Kombat function is my favorite feature and also makes it so easy to get content ideas.

Cons: The interface is a bit confusing. It's mostly that there's way too many things going on at once and doesn't surface some of its most important features.

Overall: Content generation and SEO boosts.

Great way to keep an eye on the competition!

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: SpyFu is easy to use, gives lots of useful information about our competition and fits within my budget.

Cons: Information overload. Sometimes data can be hard to glean the big picture at first glance and a bit overwhelming.

Great tool for learning about your competitors

Jul 26, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This tool provides soooo much data. I love seeing the overall picture so this is perfect to understand a keyword or competitor website in a complete way.

Cons: While I love seeing all of the data available, Spyfu struggles with displaying this info. It can often look overwhelming or jumbled.

Overall: This platform gives me a comprehensive look at my competitors' websites

Fun Software

Jun 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Spyfu makes it fun to "spy" on your competitors. That is the main way we used the software, as well as looking at past ads from our competitors. The Kombat tool allows you to see what keywords you share with your competitors, and which ones your competitors are ranking for, but you aren't. There's a lot of features and it's fun to use. You can try it for free without creating an account or anything. But you are limited to what you see until you pay. I like the approach to showing their features without paying. Shows they are really proud of their software and want to show it off!

Great Software

Apr 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use, lots of data

Cons: Spends can be off

Overall: I use this software on a daily basis. It is super helpful to look into what a prospect may already be doing or to keep an eye on their competition.

Great SEO Tool on a Budget

Jan 06, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: SpuFu is a great place to start doing your SEO homework. Personally, I use it mostly for researching competitors. Its Kombat features show you shared keywords between competitors and gives you personalized insights for keyword strategy. I also love the AdWords history which shows you the most successful advertisers for a given keyword over time. SpyFu is a lot more affordable than some of its competitors and has essentially all of the same features so I'd give it an "A" for value.

Highly Recommend SpyFu!

Dec 14, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I demonstrate this tool when speaking to CEO's and small business owners on how to leverage online competitive intelligence to dominate your industry. I love that you can use it to spy on your competition. Highly recommend. It's great!!

Good but not Great

Dec 13, 2016
4/5
Overall
4 / 5
Ease of Use
1 / 5
Features & Functionality
4 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: Usability. White label

Cons: Um.. already listed above. I'm not saying the tool is bad, it just seems "unbalanced" given what other similar tools have to offer for that money.

Overall: The tool does cover a lot showing competitors in ads and organic. Database, however, legs behind it's main rivals and sometimes can be very slowly to update.

Pros: very intuitive. white label. access to API
Cons: low quantity of API requests for it's price. no international databases. no batch analysis. cannot determine a PBN or subdomains.

Recommendations to other buyers: Just one SE and 2 countries but the quality of the tool compensate for that.

This software is so much fun to use

Dec 05, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is very fun to use and the information it provides is useful and practical for your team.

Cons: There is a lot of data presented and if you aren't careful it can sometimes be overwhelming all at once.

Overall: This is really cool software that allows you to enter your competitor's domain into a search box and it shows you PPC and SEO insights of their most recent (and historical) campaigns. Being in higher education, it is a great tool to see where other colleges are advertising, how the ads are being received, and what is being advertised.