Who Uses This Software?

SpyFu offers a wide toolset for SEO and PPC managers (and small business owners). Our goal is to help you learn the search marketing secret formula in you industry so you can put it into action.


Average Ratings

72 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $39.00/month/user
  • Pricing Details
    This monthly cost can be lowered to $33 when paying up front for the year
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • SpyFu
  • www.spyfu.com/
  • Founded 2006
  • United States

About SpyFu

Keyword and PPC research solution to help you outrank competitors, track your rankings, and increase web traffic.


SpyFu Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

Vendor has not completed this information.


SpyFu Reviews Recently Reviewed!


Capterra loader

One of the Better Keyword Tools I Make Regular Use Of

Apr 05, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The volume of information that can gathered. Not only can you track competitor keywords but it's an excellent prospecting tool for lead gen, which is a lesser known aspect of the software. The relative ease of use is another bonus, the reports and dashboards are a lot clearer and easier to use than many of the other SEO tools I use/have used.

Cons: It's a bit pricey, but it has proved itself in terms of ROI from both improved SERPS positioning and lead generation. Customer service could be a little better too.

Overall: In terms of helping to give SEO clients an edge it's a great tool, and its lead gen capabilities are excellent as well. It's a 'stay in the toolbox' software when I have trialed and tried out many more that have long since been retired.

Vendor Response

by SpyFu on April 09, 2019

Thanks for taking time to share a review, Melanie! I hope we can wow you in the future should you need any customer support. We're available via live chat on our site and email, with Facebook messages, and Twitter giving an assist. We love to hear that you're getting a lot out of the tool. Right on!

Capterra loader

Full of actionable information for SEO!

Oct 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: This is the best SEO analysis tool out there when it comes to watching what's the SEO market's current situation to understand how to start optimizing your website for the best possible start. Before launching any website or project, SpyFu is one of the first tools I go to to analyze the competitors, where they spend money, how are their currenty rankings, what keywords they use or rank for, etc. I sometimes even use its backlinks checker of the competitors with Ahrefs and while cross checking it always gives the reliable data. What's more, the reporting section or the reports itself are very good. They are intuitive and very easy to understand, which makes it easy to present to third-party who doesn't understand much of SEO. Makes life easier!

Cons: A bit more flexibility on the data aggregation in reports would be good. Also, it would be awesome if the developers focused on the local research slightly more.

Overall: Overall, this is a very good first-to-go-to tool when you start a project to see how the existing competitors are doing and then accordingly create the strategy. Though, not only for the starting project, but can also be used for existing project analysis. It helped with analyse to see the loopholes that were harming rankings lots of time.

Great SEO tool for the price - gives you great data on competitors

Jun 11, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I think this is one of the best SEO tools out there for competitive research. It gives you actionable data on what your competitors are doing online, including the keywords they're targeting. I've found that the data SpyFu gives you is fairly accurate and if you use it, it's fairly easy for it to pay for itself. I use it to find out who is bidding on what keywords and what they're doing with their paid campaigns. For example, if I find a company that has spent a ton of money on a particular keyword over a long period of time, I know it's profitable for them and it's worth checking out.

Cons: I'm not a fan of their lead generation tool because it doesn't filter out as many businesses as I'd like. I also think that they should offer better keyword ranking tools, such as segmenting based on search engine. For example, you might rank #1 in Bing for a certain keyword and #2 in Google. This would be helpful information to know so you can focus on the appropriate traffic source.

Overall: I've been able to gain an edge over my competition by seeing what they're doing and what's working. I've also been able to build a list of negative keywords to avoid paying for needless clicks in my PPC campaigns.

Competitor Analysis? No problemo

Nov 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I have been using SpyFu for years now. It is one of the best competitor analysis tools out there. I mainly use it to see for what keywords my competitors rank for and where they get their backlinks from. This is, however, just the basics. You can do a lot more with SpyFu.

1. Find keywords for PPC. See what keywords your competitor is targeting in a PPC campaign and what it is paying for those keywords.

2.AdWords analysis will give you an overview of any website's AdWords campaign and how it is going for them.

3. SERP analysis is another great area where SpyFu will help you identify keywords and SERP position of your competitors.

Cons: 1. Most often, the data that SpyFu pulls is outdated. This is one area where they need to work.

2. You get to see PPC details of AdWords only. No Facebook, Bing, or other PPC networks.

Overall: SpyFu provides you with tons of data about any website you enter. It all comes down to how you use that information to improve your website's ranking and SERPs. The tool itself is great.

Capterra loader

Must Use Tool for SEO & PPC

Apr 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SpyFu provides great insight into keyword & competitor research, which are the building blocks of SEO & PPC. You can do keyword research for organic search - what is your competitor ranking for, what are their positions, how difficult is the keyword to rank for, etc. While on PPC keyword research you can figure out what keywords your competitors are targeting, what is the estimated ad spend, what is their ad copy, etc. This gives you a comprehensive idea of what the competition is doing & what their strategy is.

Cons: The biggest drawback of SpyFu and its competitors as well is that the data is not fully accurate - they are estimates and therefore cannot be relied upon in entirety. The data is more of a directional or order magnitude use - which still is vary useful to know especially when researching for PPC. The data sources for PPC is limited - like it covers only AdWords and not Yahoo & Bing - although the search share of these platforms are way smaller than Google - is still a gap that can be filled in.

Overall: Must Use Tool for PPC & SEO work

Capterra loader

Some of the best marketing insights on competitors' websites out there!

Sep 26, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: SpyFu is ridiculously easy to use... Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. My favorite feature of SpyFu is building keyword lists for PPC campaigns based on the keywords SpyFu sees competitors bidding on in real-time. For businesses in hyper-competitive online industries, this information can mean the difference between growing or going out of business.

Cons: Sometimes there isn't data available, which is frustrating. It seems like 20% of the time, SpyFu is making something up with organic keywords for competitor websites.

Capterra loader

Amazing product, helps get valuable insights for a great price.

Aug 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns.

Cons: I have no cons about this product, does what it says it will do. Also the pricing is very reasonable for great campaigns & insights.

Capterra loader

Excellent Tool for Competitor Analysis

May 05, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I love the accuracy with which it shows the list of organic and paid keywords of my competitors. I also love the ad history feature where I can see the ad copies of my competitors. AsWords Advisor feature that recommends new keywords to bid for is also quite handy.

Overall, it's an excellent tool to see what competitors are doing. Even while bidding for new keywords, it helps to see other ad copies that are working.

Cons: While the tool is great, it's not complete. I mean if you want to just sign up one tool for your marketing team, this won't be enough. You'll need another tool like SEMRush or ahrefs. Though their competitor research features are not as as good as SpyFu's, they have wider features like backlink audit, technical SEO audit etc.

Great!

Jan 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Our company has been utilizing this site for some time now and is has been very helpful to have a good idea of comparison for other company's like us.

Overall: We use this regularly and it helps us to keep a good ides of how our company is doing in comparison.

Capterra loader

Great SEO Tool Value

Dec 04, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: In comparison to other Ad and SEO tools, SpyFu offers a lot of great analytics. I like using it before taking on new clients to compare SEO and Ads. It also provides a great AdWords template to get started and the monthly reports and monitoring is good. Great value and tools!

Cons: I wish it offered more local business tooling but I've found work-arounds to get what I need before starting a new project.

Overall: When I need something that I cannot find, their customer support is there. I've enjoyed using SpyFu over the past 3 years and will continue using is as one of my SEO and AdWord tools.

Capterra loader

The Best SEO Spy Tool Available

Nov 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: SpyFu enables keyword research and planning by essentially spying on your competitors. The entire process with SpyFu is painless and simple considering a perfectly fluid website and user experience.

We particularly benefit from the PPC/CPC metrics that help us target particular keywords in paid search.

Site monitoring is a top feature of SpyFu, as well.

Essentially, you can log in and see what your biggest competitors are doing on a daily basis. It's incredible and it helps narrow the gap.

Cons: I find the data to be unreliable at times. It wasn't necessarily a bad thing, considering that it *seems* accurate for the most part. But it is an estimation service. Some of the metrics can also be a little confusing, but with practice it becomes a better experience.

Overall: SpyFu is an excellent SEO tool that should definitely be added to your existing kit of software.

Capterra loader

Great Cost Effective Tool

Oct 16, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Really reasonably priced. Much of the digital marketing realm is aimed to mid and large companies, which prices smaller companies out their products. SpyFu helps fill this void.

Cons: You get what they give and the customization for what you want is limited. I would love to create my own custom keyword lists and track custom competitors over time. There are SERP competitors/results that I am not interested in and think it would a stronger tool, if you could bring down the keywords and competitors you care about.

Overall: Overall, I think is a greta tool for the value!

Providing us High Quality SEM Keywords

Oct 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Really useful to get ideas from competitors. A little bit more complicated than one click, but it gives me good direction to do more research. Combined with SEMRush or something similar, you can get a lot of intel.

Cons: Put more emphasis into your core differentiator, the PPC research tool. Also, a high level report on what's important/best recommendations would make it easier for me to use.

Overall: Helps me get more keywords to bid against without doing too much research.

Capterra loader

Great Competitor Analysis Tool

Jun 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I mostly use this tool for competitor analysis and it is fantastic. We constantly get new keywords and ad copy from SpyFu while looking at our competitors in our industry. I also use this for working with new clients. It helps me gain perspective on any industry.

Cons: There really isn't anything that I do not like about this software. I have recommended it to many people who own and run businesses and it works very well.

Overall: If you need to compare your company to your industry, this is 100% the way to do that.

Simply amazing competitor research tool

Oct 30, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Very easy to find out what keywords that my competitors are organically ranking for or paying for. Also a great tool for finding competitor backlinks. The shared keywords featur is also nice to see how I stand along with my competitors.

Cons: I find that the competitors recommended by Spyfu are not always that accurate, it is best to do research against the competitors you have already identified. Local research is also a little bit light unless you are researching a major metropolitan.

Overall: Spyfu has been been an important tool in setrting up and maintaining many client projects. We utilize the research tools on a weekly if not daily basis. Highly recommended for the price.

best keyword research tool

Jan 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: allows me to quickly access information about keywords and ppc history relevant to our clients. can print reports too!

Cons: the information does not match reality about 50% of the time. i understand it's hard getting this data but i get disappointed

Best Value SEO and SEM Tool Available

Feb 20, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the ability to see my competitors paid search ads. It's usually my first stop when starting a new campaign. I go to SpyFu to spark ideas and to validate my own ideas.

Cons: It's not my favorite link building tool. I think you need the resources of an Ahrefs or SEMrush to get the most accurate insights.

Overall: Spyfu's best feature is its price. It's unbeatable! If I were to subscribe to only one SEO/SEM tool. It would be Spyfu.

Great PPC/SEO Tool for Competitive Insights

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SpyFu provides me with a birds-eye view of competition. This allows me to benchmark spend & performance, without spending a lot of time. Great tool!

Cons: I do notice that the projections of competitor spend on PPC/SEO are not 1:1. It gives more of an accurate ratio than an actual amount. That being said, it is still great to take insights from. Just know that the $ amounts are not 1:1!

Overall: Competitive insights

Capterra loader

Great Tool for Spying on Competitor Rankings and More

Mar 05, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: At first, I liked that SpyFu was free and offered a tremendous amount of information about my competitors. Now, as a long time user, I enjoy the depth of information that it brings to my fingertips.

Cons: From quality to value there are no Cons when it comes to SpyFu and the benefits it offers.

Overall: One of the easiest and most pleasing competitor keyword research tools that I've used over the past 10-years.

Good Competitive Metrics.

Oct 09, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Good Reporting tool on overall visibility.

Cons: Not as robust as some of the other paid tools like SEM Rush of Moz. You can get alot of this data directly out of Analytics and Adwords.

Great Search Engine Marketing / Keyword Research Tool

Mar 29, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Very easy to use interface and gives useful information to incorporate into paid campaigns. Very easy cancellation process too, if the need arises.

Cons: Sometimes the data can be a bit "off", but I understand there are limitations to the information they can collect on competitors.

Vendor Response

by SpyFu on April 05, 2019

Thanks for taking the time to share a review, Kyle!

This is a great research tool for marketers - tons of info

Jan 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: I love the "kombat" mode that gives you an idea of how competitors stack up and also provides you with unique things they are doing (i.e. keywords they rank for that you don't)

Cons: Sometimes you have to run multiple reports to get the info you want across competitors as there are limits on how many you can compare at once.

Great tool to spy on your competitors

May 11, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great tool to find competitors keywords and their ads. You get good insight into your competitors. I would recommend this service to anyone.

Cons: There are some websites which are missing in their database so I can't get any info on their campaigns.

Overall: Easy way to spy on your competitors.

Capterra loader

Know your competitors and get on track

Dec 16, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: Competitor Research is the best part of SpyFu. It is a user-friendly software, unlike other SEO tools. I can easily know my competitor's most ranking and useful keywords using SpyFu.

Cons: Spyfu gives me limited results when it comes to local keyword research.

Overall: Calculating PPC budget is really easy using SpyFu and hence that is one of the business problems that i am solving using SpyFu and above all Keyword Research has become really easy after I started using SPyfu.

We use SpyFu for SEO keyword tracking and reporting.

Sep 06, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money

Pros: Great user interface, depth of content reporting. They have a lot of features for people looking for in-depth SEO reports.

Cons: SaaS platform so not a ton of individualized customer support. The PPC estimates are not very accurate, but they are directionally correct.

Good reference for beginner to intermediate users - just take with a grain of salt

Jun 16, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's easy to start getting a high level overview of what competitors and other websites are doing from and SEO and PPC perspective. Detailed, longer reports can be obtained with the paid versions. It can help springboard ideas and monitor keyword opportunities.

Cons: The big but here is accuracy: I know what my company spends and the numbers are always quite off. SpyFu doesn't factor in everything, and even what's there are estimated spend levels and not actual amounts taken from their AdWords accounts, so you have to play a little loose with the information presented to you. As long as you use it to ballpark things and not to fine tune/optimize your accounts, you should be ok.

Overall: Monitoring competitor SEO and PPC spend and keywords

I absolutely love this program it helps me so much when discussing sales calls with potential leads.

Nov 21, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that they also send you videos of how to use their software in different ways. The production of these are about 3 to 5 minutes which is the perfect length for me to be able to listen to them while I'm doing other work to understand the software better.

Cons: I would say it's a little Limited in some respects to what you can do with scoping out competitor SEO functionality, it's mostly about the PPC spend anyways though.

Overall: The benefit I get from this software is that it helps me Benchmark where a client should be spending their PPC dollars.

Valuable Tool

Nov 02, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: SpyFu looks at things slightly differently to other tools I use. This makes it a valuable asset when taking a holistic approach top SEO.

Cons: The interface isn't quite as intuitive as it could be, but once you have taken the time to learn the ins and outs it will begin to pay off.

Overall: A valuable asset to our tool set.

Capterra loader

I cant live without SpyFu. I feel like Im cheating!

May 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: History of your closest competitor's ad text AND data showing what worked for them and what didn't? Yes please! I print weekly reports to easily prove SEO progress.

Cons: The biggest issue is exporting graphs and charts. Only the data is exported. Its a little sluggish at times too.

Spy on everyone

Dec 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It's easy to get great ideas when you can see what your competitors are doing

Cons: if it's so easy to spy on others, it means it's so easy to spy on me

Overall: It was easy to work with and I got a lot of intelligence that I can use in creating amazing work for clients.

Capterra loader

Good experience for research

Apr 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: You can do some online research to find out how your competition is marketing. Product creation ideas and best platforms to promote and good for seo.

Cons: Support is pretty much only available via chat and email. The software is unable to offer PPC insight for Yahoo or Bing. Only compatible with Google. The platform can sometimes be less than accurate when it comes to keywords and ad positions.

Overall: Search for any competitor. Download their keywords.

Amazing for finding competition

Aug 10, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I found it perfect for finding keywords my competition was working with. The Kombat function is my favorite feature and also makes it so easy to get content ideas.

Cons: The interface is a bit confusing. It's mostly that there's way too many things going on at once and doesn't surface some of its most important features.

Overall: Content generation and SEO boosts.

Great way to keep an eye on the competition!

Aug 09, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: SpyFu is easy to use, gives lots of useful information about our competition and fits within my budget.

Cons: Information overload. Sometimes data can be hard to glean the big picture at first glance and a bit overwhelming.

Very helpful for certain things

Nov 28, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love being able to look at ads that my competitors have used.

Cons: I find the UI a bit confusing, I'd love it if it was simplified somehow

Great Domain Research Tool

Feb 01, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Love the PDF reports you can generate and customize with different data.

Cons: Not enough keyword research elements for what we needed.

SpyFu Your Competitors

Dec 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: An absolute necessity for anyone working in the SEO sphere. Its really useful finding the keywords your competitors are ranking by, their best-performing pages and keywords, as well as the estimated monthly budget for the Ads.

Cons: One of the cons is that you get a limited information, or rather access to it, if not using the paid version. But, hey, if you are using it on a regular basis, why not to buy the full version and increase the amount of information collected?

Great for tracking competitors PPC

Mar 26, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great for holding competitors accountable when they are running misleading ads pretending to be you.

Cons: Takes forever to load. Information not always accurate.

Vendor Response

by SpyFu on March 27, 2019

Thanks for taking the time to share a review of the SpyFu tool. I'm glad you've had a great experience. It sounds like you're getting a *very* specific use from it, and we're rooting for you!

Capterra loader

Kind of expensive if you don't use all the features

Dec 13, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I mostly used it to get a quick report on the traffic of our clients websites and competitors. It was useful for showing clients. It also really helped get keyword ideas by looking at what keywords other competitor sites were ranking for.

Cons: It was to expensive since we didn't use all the features. I wish they had a cheaper simpler plan. They started adding a bunch of features that for us were not useful because we already had other software to do those things.

Overall: We could quickly find out how our clients, potential clients, and competitor websites were doing. We could also find keyword ideas that we would want to target when designing our site and making ads.

Analyse the competition

Feb 04, 2019
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I can easily gauge what my competitors are focusing on in terms of Keywords for their website, but also at the same time finding new ideas and potential niche's for your site. I am also a fan of the custom branding reports which allow you to offer SEO Rerporting as part of your service.

Cons: At times I found the UI to be a little bit overwhelming, due to the large number of information that is displayed to the end user.

Overall: I think SpyFu should be an essential part of your standard SEO Tool Set

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This is a great tool that analyzes companies' SEO efforts in a given industry

Nov 08, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: All you have to do is enter a URL and you're provided a list of competitors based on the SEO efforts of the given company. This is extremely helpful for me as an employee of a PE firm as I try to constantly find new companies within a market.

Cons: Sometimes the quality of list of competitors drops off heavily after the top 5-10. However, there's a bar that shows you how closely the given competitor is to the target company.

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SpyFu Is A Great Tool For Competitor Research

Nov 20, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: We primarily used SpyFu to conduct competitor research. The data allows you to see CPC budgets of competitors, keywords that they are bidding on, and their organic traffic numbers.

Cons: With so many dashboards and options, it's often difficult to find what data you most need from the SpyFu application.

Overall: SpyFu is great for a preliminary competitor research campaign and identifying the amount of traffic that your business generates from PPC and organic search.

Spyfu is a great tool for insights into SEM/SEO

Feb 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money

Pros: Kombat is a great feature to find shared keywords, very easy to see where some competitors may be differentiating in unique ways.

Cons: Some of the keyword data seems to be a little off in terms of accuracy of bid amounts and keyword volume. But I could be wrong here.

Great for getting unique competitor insights

Mar 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: SpyFu makes it really easy to insights about your website and your competitors online. You can easily find out what keywords your competitors are already ranking for and new backlink opportunities by entering website URLs. I also find insights can also be useful for creating new content ideas for a website. Clients love it when you can show them what keywords their competitors are targeting using this tool.

Cons: I had some difficulty working out how to use SpyFu when I logged in for the first time, but there are training videos you can watch which helped.

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Spy user

Apr 15, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the ability to learn about prospects and their competitor information for sales use.

Cons: Would have appreciated a baseline free "starter" level to see more into the workings of the platform before having to pay.

Fun Software

Jun 01, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Spyfu makes it fun to "spy" on your competitors. That is the main way we used the software, as well as looking at past ads from our competitors. The Kombat tool allows you to see what keywords you share with your competitors, and which ones your competitors are ranking for, but you aren't. There's a lot of features and it's fun to use. You can try it for free without creating an account or anything. But you are limited to what you see until you pay. I like the approach to showing their features without paying. Shows they are really proud of their software and want to show it off!

Capterra loader

Spyfu is the best SEO research platform I've ever used.

Jun 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've only done simple competitor searches with their platform, but even with the free trial version they offer upfront you are getting valuable information not only on your competitors, but also your own site.

Cons: There are a lot of sites that have "dashboards" or "quick looks" to help first-timers understand data more easily, and I think SpyFu could benefit from something like this. The information they provide you is above and beyond anything I could ask for for SEO research, but I'd love to see a more concise readout of how my site is performing.

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Liked It, But Didn't Keep It

Apr 25, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money

Pros: We tried a free trial and were blown away. We purchased one month and continued to use Spyfu for competitor research. Eventually, we cancelled the tool. We used the tool for awareness of our marketing gaps. Once we found those gaps, we didn't need to continue to pay for the tool. We have been considering starting up a PPC campaign, and we would probably utilize Spyfu before starting that campaign...and during the campaign.

Cons: No tool can be perfect. While we didn't feel there were major discrepancies with ranking, etc, other people did.

Great SEO Tool on a Budget

Jan 06, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Comments: SpuFu is a great place to start doing your SEO homework. Personally, I use it mostly for researching competitors. Its Kombat features show you shared keywords between competitors and gives you personalized insights for keyword strategy. I also love the AdWords history which shows you the most successful advertisers for a given keyword over time. SpyFu is a lot more affordable than some of its competitors and has essentially all of the same features so I'd give it an "A" for value.

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Strong SEO and PPC

Nov 28, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: There is a lot of automation in the set-up that builds out the information that can be useful to your campaigns. Great guides to help you understand search and SEO better.

Cons: Some complexities, pricing is a little high.

Good but not Great

Dec 13, 2016
4/5
Overall

4 / 5
Ease of Use

1 / 5
Features & Functionality

4 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Extremely
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Pros: Usability. White label

Cons: Um.. already listed above. I'm not saying the tool is bad, it just seems "unbalanced" given what other similar tools have to offer for that money.

Overall: The tool does cover a lot showing competitors in ads and organic. Database, however, legs behind it's main rivals and sometimes can be very slowly to update.

Pros: very intuitive. white label. access to API

Cons: low quantity of API requests for it's price. no international databases. no batch analysis. cannot determine a PBN or subdomains.

Recommendations to other buyers: Just one SE and 2 countries but the quality of the tool compensate for that.