# Page 3 | SpyFu Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is SpyFu the right SEO solution for you? Explore 145 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156579/SpyFu/reviews --- SpyFu 4.4 (145) [View alternatives](https://www.capterra.com/p/156579/SpyFu/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 3 - Reviews of SpyFu ## Showing most helpful reviews Showing 51-75 of 145 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Talmage E. Digital Marketing Manager Human Resources Used the software for: 2+ years ### "Best Value SEO and SEM Tool Available" February 21, 2019 4.0 Spyfu's best feature is its price. It's unbeatable! If I were to subscribe to only one SEO/SEM tool. It would be Spyfu. Pros I like the ability to see my competitors paid search ads. It's usually my first stop when starting a new campaign. I go to SpyFu to spark ideas and to validate my own ideas. Cons It's not my favorite link building tool. I think you need the resources of an Ahrefs or SEMrush to get the most accurate insights. Review Source VR Verified Reviewer Digital Operations Manager Commercial Real Estate Used the software for: I used a free trial ### "Lots of broken features" July 24, 2020 3.0 I have had a negative experience and will not be using SpyFu in the future. Pros More affordable than its competitors, Spyfu is the poor man's SEMrush. I think they use the SEMrush API--so its literally the same thing. Cons Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me. Review Source Response from SpyFu July 27, 2020 Thank you for taking the time to share a review. I'm sorry that your experience was below par. I noticed that you had used the free version of the tool. We do not have a free trial like what you come to expect from other tools. Instead we offer unending free access with limits on the results. Anyone can use it for as long as they'd like. I wonder if that limited version kept you from accessing the premium features that you wanted to see? VR Verified Reviewer Sr. Consultant; Program Manager Telecommunications Used the software for: 1-2 years ### "Good Competitive Metrics. " October 9, 2018 4.0 Pros Good Reporting tool on overall visibility. Cons Not as robust as some of the other paid tools like SEM Rush of Moz. You can get alot of this data directly out of Analytics and Adwords. Review Source John B. CEO Internet Used the software for: 2+ years ### "Great Tool for Spying on Competitor Rankings and More" March 5, 2019 5.0 One of the easiest and most pleasing competitor keyword research tools that I've used over the past 10-years. Pros At first, I liked that SpyFu was free and offered a tremendous amount of information about my competitors. Now, as a long time user, I enjoy the depth of information that it brings to my fingertips. Cons From quality to value there are no Cons when it comes to SpyFu and the benefits it offers. Review Source VR Verified Reviewer Media Director Marketing and Advertising Used the software for: 2+ years ### "SpyFu Review for Advertising Agency" August 26, 2019 4.0 We use this tool for our Paid Search campaigns across our agency and has been a great experience overall! Pros Amazing competitive tool for Search Engine Marketing. Have the ability to type in a competitor's site and gain useful insights into their Search campaigns. Cons There are limits with the free version so typically go gain in-depth Search analysis information you have to use the paid plans. Review Source Zack F. Co-Owner Marketing and Advertising Used the software for: 6-12 months ### "SpyFu - Great tool, little clunky" December 10, 2021 5.0 Great tool, but with some room for improvement on the campaign management side. Pros The research aspects of spyfu are great. You can do keyword research and acquire critical data that can be used to make informed decisions on your SEO/PPC campaigns. Cons The "campaign" setups are clunky and don't seem very user friendly. The keywords update at random times and after talking with support, doesn't update in real time. Review Source PM Paolo M. Owner Retail Used the software for: 2+ years ### "See behind the current on your competitors" June 1, 2020 5.0 They are the leaders in competitor keyword analysis, very positive experience. Pros SpyFu allows you to see behind the current on your competitors. If you aren't using SpyFu someone is using it against you. Cons It is limited in terms of all its tools compared to SEMRush but it is still the best in terms of keyword analysis. Review Source Response from SpyFu October 11, 2021 Thanks, Paolo, for sharing a review of SpyFu. Glad to hear you're getting great use out of the tools! VR Verified Reviewer Customer Success Manager Used the software for: 2+ years ### "This is a great research tool for marketers - tons of info " January 31, 2018 5.0 Pros I love the "kombat" mode that gives you an idea of how competitors stack up and also provides you with unique things they are doing (i.e. keywords they rank for that you don't) Cons Sometimes you have to run multiple reports to get the info you want across competitors as there are limits on how many you can compare at once. Review Source VR Verified Reviewer Product Manager Gambling & Casinos Used the software for: 1-2 years ### "Analyse the competition" February 4, 2019 3.0 I think SpyFu should be an essential part of your standard SEO Tool Set Pros I can easily gauge what my competitors are focusing on in terms of Keywords for their website, but also at the same time finding new ideas and potential niche's for your site. I am also a fan of the custom branding reports which allow you to offer SEO Rerporting as part of your service. Cons At times I found the UI to be a little bit overwhelming, due to the large number of information that is displayed to the end user. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 2+ years ### "SpyFu is a Ninja" April 27, 2019 5.0 When my clients absolutely, positively, have to have the best data to succeed, my "goto" is SpyFu Pros SpyFu is outstanding. It has a combination of the best keyword info out there along with the best data presentation. It has a huge database, and really gives you insight into how keywords perform and how to market with them. It shows you adwords versions too so you can know what the "best in class" are doing. I highly recommend SpyFu. I use it for my clients regularly. Cons I really can't think of anything I don't like about it. Review Source Response from SpyFu April 29, 2019 Thanks for the kind words! We're big fans of learning from the "best in class" and sharing that info with smaller businesses. Glad it's working well for you! Krupali M. Marketing Executive Marketing and Advertising Used the software for: 1-2 years ### "Know your competitors and get on track" December 16, 2018 4.0 Calculating PPC budget is really easy using SpyFu and hence that is one of the business problems that i am solving using SpyFu and above all Keyword Research has become really easy after I started using SPyfu. Pros Competitor Research is the best part of SpyFu. It is a user-friendly software, unlike other SEO tools. I can easily know my competitor's most ranking and useful keywords using SpyFu. Cons Spyfu gives me limited results when it comes to local keyword research. Review Source VR Verified Reviewer Education and Communications Manager Used the software for: 6-12 months ### "I absolutely love this program it helps me so much when discussing sales calls with potential leads." November 22, 2017 5.0 The benefit I get from this software is that it helps me Benchmark where a client should be spending their PPC dollars. Pros I love that they also send you videos of how to use their software in different ways. The production of these are about 3 to 5 minutes which is the perfect length for me to be able to listen to them while I'm doing other work to understand the software better. Cons I would say it's a little Limited in some respects to what you can do with scoping out competitor SEO functionality, it's mostly about the PPC spend anyways though. Review Source Aditya Prakhar S. Digital Marketing Executive Information Technology and Services Used the software for: 6-12 months ### "Smooth SEO tool" June 4, 2019 4.0 Best service with immediate response Pros Very Smooth tool for SEO optimization and can be used for SEM also Cons Best in call tool for Paid and organic traffic with no flaws Review Source SB Stacey B. Marketing Used the software for: 2+ years ### "Great!" January 19, 2018 5.0 We use this regularly and it helps us to keep a good ides of how our company is doing in comparison. Pros Our company has been utilizing this site for some time now and is has been very helpful to have a good idea of comparison for other company's like us. Review Source Dwight Z. Founder Internet Used the software for: 2+ years ### "Strong SEO and PPC" November 28, 2018 3.0 Pros There is a lot of automation in the set-up that builds out the information that can be useful to your campaigns. Great guides to help you understand search and SEO better. Cons Some complexities, pricing is a little high. Review Source Jennie Z. Marketing Manager Internet Used the software for: Less than 6 months ### "Great way to compare your ads and keywords with competitors" July 21, 2021 4.0 With Spyfu, we are able to see how much our competitors are spending and the ads they're running, uncovering weak points that we were unaware of before. Pros \-Knowing how our competitors are dominating, whether it be organic or SEO -finding inspiration from competitors' keywords and ads Cons It-Sometimes hard to understand and sparse through data -I wish they would narrow down the features to what is most important Review Source Response from SpyFu October 11, 2021 We're happy to see how much you're getting out of competitive research. Thank you for sharing your feedback about understanding the data. We are working on continually improving the features so that they put out the most actionable info first. We're also loading tutorials onto the page to help speed up understanding. We appreciate hearing about whether or not we're on the right track. Thank you for taking the time to share a review of SpyFu! VR Verified Reviewer SEO Director Marketing and Advertising Used the software for: 1-2 years ### "Valuable Tool" November 2, 2018 4.0 A valuable asset to our tool set. Pros SpyFu looks at things slightly differently to other tools I use. This makes it a valuable asset when taking a holistic approach top SEO. Cons The interface isn't quite as intuitive as it could be, but once you have taken the time to learn the ins and outs it will begin to pay off. Review Source DR Danielle R. Marketing Manager Apparel & Fashion Used the software for: 2+ years ### "Hack AdWords with this Software" August 22, 2019 5.0 SpyFu saves us so much time on SEO and research work... Pros Honestly, I love SpyFu. They are so good at what they provide, which is a search and analysis of competitor's keywords and adwords/SEO patterns. I love this software because the charts are beautiful, it's easy to see what your competition is up to, and it helps us target our efforts and keep up with the big guys without the same budget. Cons It's a little expensive for small, small companies. Review Source Response from SpyFu August 26, 2019 Thank you for the kind words, Danielle! We love to hear that you're keeping up with the big guys so well. Keep at 'em! Aaron M. Web Developer/Ecommerce Strategist Wholesale Used the software for: 1-2 years ### "I cant live without SpyFu. I feel like Im cheating!" May 14, 2018 5.0 Pros History of your closest competitor's ad text AND data showing what worked for them and what didn't? Yes please! I print weekly reports to easily prove SEO progress. Cons The biggest issue is exporting graphs and charts. Only the data is exported. Its a little sluggish at times too. Review Source VD Vishal D. Content Writer Information Technology and Services Used the software for: 6-12 months ### "Great competitor analysis tool" March 28, 2022 4.0 Overall, I am really happy with the app. I often use it to peek into what my competitors are ranking for and to find keyword gaps. Pros I really love the way the app presents the common ranking keywords amongst the competitors and helps disovering unused keywords. Just amazing! The backlink analysis is also helpful. Cons Sometimes, we may get logged out of the account while performing certain tasks. It can be embarrassing at times. Review Source Response from SpyFu March 28, 2022 Thank you for sharing your review of SpyFu, Vishal! We love hearing that content writers are finding specialized advantages from the tool. VR Verified Reviewer Marketing Marketing and Advertising Used the software for: 2+ years ### "Good tool. Do you even need to pay for it?" February 1, 2019 3.0 Still like it. Still use the free tool, but often spend my money elsewhere. Pros I have used this tool for a lot of years, and most of the time just for the info that you can get for free. When I have had a paid account it is valuable, but it seems like they fall behind, evidenced most by the design of their site. Cons You can trust it, but it makes me wonder how accurate they are being. Again, update your site and look and feel, or else die with the rest of the decade-old sites. Review Source Lopaze L. Copywriter Used the software for: 6-12 months ### "Good experience for research" April 4, 2018 5.0 Search for any competitor. Download their keywords. Pros You can do some online research to find out how your competition is marketing. Product creation ideas and best platforms to promote and good for seo. Cons Support is pretty much only available via chat and email. The software is unable to offer PPC insight for Yahoo or Bing. Only compatible with Google. The platform can sometimes be less than accurate when it comes to keywords and ad positions. Review Source AD Alioune D. CEO Marketing and Advertising Used the software for: 1-2 years ### "SpyFu review" December 13, 2022 5.0 Pros For the SEO perspective I highly recommend this software it is easy to use.. and allows searches with keywords..and also with a fairly affordable price Cons The price seems right and I don't find any other disadvantages Review Source Response from SpyFu December 20, 2022 We are happy to hear how happy you are with the features in SpyFu. Thank you for making us a trusted part of your SEO toolset! VR Verified Reviewer digital advertising manager Marketing and Advertising Used the software for: 2+ years ### "Competitor research!" September 8, 2019 5.0 Overall, Spyfu is great for competitor research and getting a leg up on the competition. Pros Love this tool for competitor research. I'm in the digital marketing space and knowing what competitors are doing in the digital space definitely helps. SpyFu is great in providing competitive insights in certain areas. Cons I really have nothing negative to say. It's pretty user friendly and seems to be accurate in the information it provides. Review Source VR Verified Reviewer Web Content Manager Furniture Used the software for: I used a free trial ### "Good reference for beginner to intermediate users - just take with a grain of salt" June 17, 2018 4.0 Monitoring competitor SEO and PPC spend and keywords Pros It's easy to start getting a high level overview of what competitors and other websites are doing from and SEO and PPC perspective. Detailed, longer reports can be obtained with the paid versions. It can help springboard ideas and monitor keyword opportunities. Cons The big but here is accuracy: I know what my company spends and the numbers are always quite off. SpyFu doesn't factor in everything, and even what's there are estimated spend levels and not actual amounts taken from their AdWords accounts, so you have to play a little loose with the information presented to you. As long as you use it to ballpark things and not to fine tune/optimize your accounts, you should be ok. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.