# Page 6 | SpyFu Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is SpyFu the right SEO solution for you? Explore 145 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156579/SpyFu/reviews --- SpyFu 4.4 (145) [View alternatives](https://www.capterra.com/p/156579/SpyFu/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 6 - Reviews of SpyFu ## Showing most helpful reviews Showing 126-145 of 145 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use TK Tomas K. CMO Leisure, Travel & Tourism Used the software for: 1-2 years ### "Useful tool for SEO and PCC intelligence" September 15, 2018 5.0 Pros SpyFu is very useful software for gathering competitive intelligence about search engine optimization and paid media. Cons I am always questioning the accuracy of its data. When you evaluate your data, don't trust them 100%. Review Source VR Verified Reviewer Project Manager Computer Software Used the software for: Less than 6 months ### "Good value for the money" June 17, 2019 4.0 It definitely helped preparing our Google Ads, choosing keywords, as well as eve valuable insight into the actions of our competitors. Pros It's intuitive and easy to use. It gives a lot of information that can help preparing Google Ads or similar. Cons Downloadable reports do not transform to PDF well, take too much space and formatting is not great. Review Source CR Cory R. Digital Content Manager Marketing and Advertising Used the software for: Less than 6 months ### "Great tool for learning about your competitors" July 26, 2017 4.0 This platform gives me a comprehensive look at my competitors' websites Pros This tool provides soooo much data. I love seeing the overall picture so this is perfect to understand a keyword or competitor website in a complete way. Cons While I love seeing all of the data available, Spyfu struggles with displaying this info. It can often look overwhelming or jumbled. Review Source AD Alex D. Used the software for: ### "Great SEO Tool on a Budget" January 6, 2017 5.0 SpuFu is a great place to start doing your SEO homework. Personally, I use it mostly for researching competitors. Its Kombat features show you shared keywords between competitors and gives you personalized insights for keyword strategy. I also love the AdWords history which shows you the most successful advertisers for a given keyword over time. SpyFu is a lot more affordable than some of its competitors and has essentially all of the same features so I'd give it an "A" for value. Review Source KW Kajetan W. Marketing Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Great for competitors analysis" September 9, 2020 4.0 Great tool for competitors keywords analysis. You can test it on your own campaign and see if it works. Pros I usually don't use many tools for keyword analysis because my own research and Google native tools are usually enough but when I compared what other tools claim to know about my own keywords - SpyFu was definitely the closest to the truth. So I use it for detecting competitor keywords as well. Cons It does one thing and it's very good at it but I would love to see some more features. I can pay for it once, use it extensively for analysis and than close the account. I don't see why I should keep it longer. Review Source Response from SpyFu October 11, 2021 Glad to be a part of your competitive research. Thanks for sharing a review of SpyFu! Ryan M. Insurance Agent Insurance Used the software for: Less than 6 months ### "Interesting information but not sure if it's useful " May 5, 2018 4.0 Pros It brings to light some of our competitors key words and marketing ideas. Easily searchable and understandable information provided. Cons I'm just not sure how beneficial this program is. It's interesting to see the information but not 100% sure where to go from here. Review Source Edward C. Design & Production Officer Higher Education Used the software for: I used a free trial ### "Spy on your competitors" December 6, 2018 5.0 Great to provide keywords to work on in order to drive more visitors to our website Pros A great way to research the SEO/SEM strategies of competitor websites and get insightful statistics Cons The paid plans are quite expensive for ordinary website owners (not agencies) Review Source RR Robert R. Media Manager Higher Education Used the software for: Less than 6 months ### "This software is so much fun to use" December 5, 2016 5.0 This is really cool software that allows you to enter your competitor's domain into a search box and it shows you PPC and SEO insights of their most recent (and historical) campaigns. Being in higher education, it is a great tool to see where other colleges are advertising, how the ads are being received, and what is being advertised. Pros It is very fun to use and the information it provides is useful and practical for your team. Cons There is a lot of data presented and if you aren't careful it can sometimes be overwhelming all at once. Review Source KA Khalil A. Investor Real Estate Used the software for: I used a free trial ### "Nice app for ads" April 3, 2020 5.0 Nice not really bad, I got the keywords I needed to drive my advertising higher Pros it is very easy to use app allows you to bring the keywords that will help your advertising grow much more Cons Still, although it allows you for getting some keywords, they won't let you most the keywords unless you are a subscriber Review Source GC George C. SEO consultant Marketing and Advertising Used the software for: Less than 6 months ### "Good but not Great" December 13, 2016 4.0 The tool does cover a lot showing competitors in ads and organic. Database, however, legs behind it's main rivals and sometimes can be very slowly to update. Pros: very intuitive. white label. access to API Cons: low quantity of API requests for it's price. no international databases. no batch analysis. cannot determine a PBN or subdomains. Pros Usability. White label Cons Um.. already listed above. I'm not saying the tool is bad, it just seems "unbalanced" given what other similar tools have to offer for that money. Review Source JM Jordan M. Digital Marketing Manager Used the software for: Less than 6 months ### "Great bang for the buck - easy keyword research for a minimal cost" March 13, 2018 5.0 Pros There's great data here and the dashboard is really easy to use. You can scrape a lot of paid search data here, do competitor research, and maximize your search strategy. Cons Not as deep as the more expensive tools like SEMRush. However, that's not what you're paying for here. Review Source MM Marc M. Marketing Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Great search marketing insight" July 16, 2019 4.0 Pros So great for doing research for your own search but also for a glimpse into competitors. Helps to determine what needs to be done to be and stay competitive in your space. Cons Directions and instructions could be better. Review Source SK Sunil K. Digital Marketing Manager Computer Software Used the software for: Less than 6 months ### "Good Keyword tool but lots of improvement required" February 9, 2018 3.0 Pros This keyword tool is very useful if you are targeting US and other regions. It gives almost exact Avg.CPC estimations. Cons This tool isn't good for Indian market, I am not satisfied with the keywords results and average cpc. Review Source NK Nal K. Marketing Director Retail Used the software for: Less than 6 months ### "Very helpful in building my keyword strategy, yet lacks functionalities like those in SEMRush." July 19, 2018 4.0 I was able to create an effective keyword strategy and helped me determine an effective SEM budget and channels. Pros Getting information on my competitors' SEO and SEM strategies such as keyword strategy, SEM budget and back-links. Cons No live support, I didn't like their user interface, overall value for money wasn't that great. I wish they had an option where I can pay for the features I want, and not pay for the entire suite. Review Source CB Carley B. Marketing and Advertising Used the software for: 1-2 years ### "Highly Recommend SpyFu!" December 15, 2016 5.0 I demonstrate this tool when speaking to CEO's and small business owners on how to leverage online competitive intelligence to dominate your industry. I love that you can use it to spy on your competition. Highly recommend. It's great!! Review Source CW Christie W. Used the software for: ### "Great Software" April 12, 2017 5.0 I use this software on a daily basis. It is super helpful to look into what a prospect may already be doing or to keep an eye on their competition. Pros Easy to use, lots of data Cons Spends can be off Review Source AB Aren B. System Project Manager Used the software for: Less than 6 months ### "Great tool for marketing and seeing the competition's bidding on key words. " June 21, 2018 4.0 Pros I love how you can find the correct search within a search engine for a particular company and in addition find the site that links to that ad placement Cons It is slightly challenging to get your arms around the software. however, once you understand it, it becomes second nature. Review Source BY Ben Y. Senior PPC Exec Used the software for: Less than 6 months ### "Solid competitor insights for a reasonable cost." March 28, 2018 4.0 Pros The SpyFu interface is relatively easy to use and has some awesome tools to gain insights into the data. Cons I find keyword data isn't completely accurate, however, there's no tool out there that has perfect data, even Google's own tools are out. Review Source JC Joel C. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Really Cool Tool - When you know how to leverage it." May 23, 2019 4.0 Great tool and easy to use. Need features, beyond just research. Pros Great for learning from the biggest players in a given industry. I love to see the trend of how a company spends on Ads in relationship to their SEO growth. They gave me a free one on one training, that's an amazing value! Cons Sometimes the data isn't there for what you are looking for. Not a tool for competitor analysis. Review Source CS Clay S. Owner Marketing and Advertising Used the software for: I used a free trial ### "Spyfu is awesome! " April 23, 2019 5.0 Pros They have a great ability to do competitive research for search campaigns easily and for the lowest price by far that I have seen. Cons The only thing I wish they had was more data on display campaigns. Review Source Response from SpyFu April 29, 2019 Thanks for taking the time to share a review. We appreciate the feedback on display campaigns and will pass it along to the team. Similar Products Featured ## Related categories [PPC](https://www.capterra.com/ppc-software/)[SEO](https://www.capterra.com/seo-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.