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Data Integrity Management solution designed to help businesses sort out and gain insight into their marketing data.
We were able to audit our current data collection and analytic methods with DataReef.
Pros: We really liked having our data shortcomings pointed out--seriously. It was helpful to see that although we thought we were collecting comprehensive data, there was more to be seen.
Cons: It isn't that it wasn't liked, but it was very advanced and more than we needed in our data collection and analysis process. But it is very comprehensive and would be great.