Best For

E-Commerce & Retail Travel & Hospitality

Product Details

Emarsys is a leading provider of marketing automation software and the first marketing cloud for retail and e-commerce. The Emarsys B2C Marketing Cloud enables true, one-to-one interactions between marketers and consumers across all channels building loyalty, enriching customer journeys and increasing revenues. Machine learning and data science fuels customer intelligence in an intuitive, cloud platform enabling companies to scale marketing decisions and actions far beyond human capabilities.

Contact Details

Emarsys

https://www.emarsys.com

Founded in 2000

Located in United States

Starting Price

  • Not provided by vendor

Free Demo

  • Yes

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Emarsys Features

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Emarsys Reviews

Overall
4/5
Ease of Use
4/5
Customer Service
4.5/5

Showing Most Helpful

Showing 6 of 6 reviews

Showing Most Helpful

Showing 6 of 6 reviews

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Rating
Company Size
Reviewer's Role
Length of Use
Frequency of Use
Verified Reviewer
Apparel & Fashion, 51-200 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
3/5
Customer Service
5/5
Features
5/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
May 23, 2019

“Very Robust CRM and ESP ”

OverallWe were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this.
ProsWe are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful!
ConsBuilding an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time!
Reviewer Source 
Source: Capterra
May 23, 2019
Avatar Image
Sebastian R.
Media Market Development Manager
Media Production, 51-200 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
January 22, 2019

“An outstanding E-marketing Tool”

OverallWe are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.
ProsFirst i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node programming), powerful marketing automation can be created.
ConsSometimes the WebDokumentation is a bit tricky:-)
Reviewer Source 
Source: Capterra
January 22, 2019
Avatar Image
Christian E.
Team Lead CRM
Wholesale, 51-200 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
5/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
September 20, 2018

“Great and easy to use tool - not only Newsletters anymore”

OverallGreat tool, easy to use and I like that they are always bringing new features and channels.
Pros- easy to oboard new users (good interface) - powerful automation center, easy to set up trigger campaigns - they are adding new channels (onsite, browser push, direct mailings) - responsive customer service team
Cons- feature requests take a long time to be implemented - extra costs for some minor tasks (like changes to the template or data exports)
Reviewer Source 
Source: Capterra
September 20, 2018
Verified Reviewer
Renewables & Environment, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
5/5
Customer Service
4/5
Features
3/5
Value for Money
5/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
February 9, 2019

“email marketing expert”

OverallI worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references.
Prosease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy. Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions.
ConsLimited features, cannot track the clicks, HTML editor is very basic, customer care is limited
Reviewer Source 
Source: Capterra
February 9, 2019
Sean C.
CEO
Financial Services, 1-10 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
February 7, 2018

“Finally, software that does what they sell you”

ProsThere have been a lot of companies out there that claimed to solve 1:1 marketing, and all have fallen short. Emarsys is a rare platform that enables B2C companies to finally have a platform that the B2B world has had for a long time.
ConsThe implementation time is pretty long. However, it's to be expected with a marketing channel as complex as B2C 1:1 email marketing.
Reviewer Source 
Source: Capterra
February 7, 2018
Rachel B.
PCp
Market Research, 201-500 employees
Used the software for: I used a free trial
Overall Rating
2/5
Ease of Use
2/5
Features
1/5
Value for Money
2/5
Likelihood to Recommend
2/10
Reviewer Source 
Source: Capterra
February 12, 2019

“Did not come through on what was promised”

ProsEmarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.
ConsEmarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.
Reviewer Source 
Source: Capterra
February 12, 2019