# Top 10 Klaviyo Alternatives of 2026 | Capterra > Explore the best Klaviyo alternatives offering unique features, ease of use, and pricing designed for your needs in 2026. Source: https://www.capterra.com/p/156699/Klaviyo/alternatives --- Top 10 Klaviyo Alternatives 2025 Last updated on June 11, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/) Editor Alternatives for Klaviyo [4.6 (527)](#reviews) User rating:[ 4.6 ](#reviews) Based on (527) reviews [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) is an online marketing automation platform, primarily designed for eCommerce businesses, that focuses on email and SMS marketing. The tool allows businesses to collect and analyze customer data, enabling them to create highly targeted and personalized marketing campaigns. The software is featured in our [2025 Capterra Shortlist for email marketing software](https://www.capterra.com/email-marketing-software/shortlist/). While Klaviyo is a top-rated platform, some users might want to consider alternatives that align more closely with their specialized email marketing needs or budget. To help you expand your software options, below we compare the top 10 Klaviyo alternatives that cater to a variety of email marketing requirements, helping you find the perfect tool to match your goals and preferences. ### How we picked the software on this list We referenced thousands of verified user reviews on our website, evaluated internet search trends, and independently researched vendor websites to identify top Klaviyo competitors and areas where each excels. [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Best rated Best rated Starting Price: $9 per feature, per month Free Trial Free Version Why we picked it EmailOctopus is the best-rated Klaviyo alternative, according to the software reviewers on our website.The software provides essential features such as email automation, list segmentation, and campaign analytics, with a focus on simplicity and affordability. This makes it a popular choice for startups and small to medium-sized businesses seeking a straightforward email marketing tool without the complexities and higher costs of more advanced platforms. Users particularly value the software’s easy layout system, customization capabilities, and affordability.  Klaviyo, on the other hand, is valued for its advanced segmentation,automation, and in-depth analytics that help users create personalized campaigns. The software is specifically designed for eCommerce businesses, helping them create highly personalized email and SMS campaigns based on customer behavior.  Pros & Cons Simple to set up and use, even for non-technical users Enables efficient management of email lists, including tagging and segmentation Ensures emails reach inboxes with minimal spam complaints DH Darko H Web DeveloperNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “EmailOctopus is appreciated for its user-friendliness, quality templates, drag-and-drop editor, and strong customer service.“ March 23, 2026 Some users may find the automation features to be limited and not very powerful The email editor can have font size changes and formatting issues Integration with Amazon SES can be a bit complicated and time consuming Jasmine P Marketing CoordinatorNon-Profit Organization Management, 2 - 10 employeesUsed the software for: 6-12 months. “I would like to see more flexibility in custom reporting, especially when comparing campaigns. In addition, email automation is not intuitive and needs more work.“ June 11, 2024 Features Email marketing 4.7 Newsletter management 4.5 Customizable fields 4.4 ZM Zoie M CreatorHealth, Wellness and Fitness, Self-employedUsed the software for: 1-2 years. “I also really like how easy and intuitive everything is set up. IIt was so quick and easy to get started and I've made some beautiful web forms that I love.“ August 20, 2023 KS Karl S CounselorMental Health Care, Self-employedUsed the software for: More than 2 years. “Email design is easy to create and the step by step process through delivering the email is intuitive and not complex. The list management tools are very effective.“ August 7, 2023 Pricing EmailOctopus offers straightforward pricing with two different pricing tiers. It offers a free plan and a Pro plan. While the Free plan is a free forever version that supports up to 2500 subscribers, the pricing of the Pro plan is available upon request. Similar to EmailOctopus, Klaviyo also has a free tier for up to 250 contact profiles. However, the pricing of this tool starts at $20 per month, billed monthly (251-500 active profiles).  [Learn more about EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) * * * [Bento](https://www.capterra.com/p/209927/Bento/)[4.9 (59)](https://www.capterra.com/p/209927/Bento/reviews/) Best for email campaign management Best for email campaign management [View Profile](https://www.capterra.com/p/209927/Bento/) Starting Price: $30 usage based, per month Free Trial Free Version Why we picked it Bento offers a visual workflow builder for designing complex email sequences, robust segmentation based on user behavior and attributes, and real-time analytics for tracking campaign performance. Users can create targeted campaigns, automate follow-ups, and personalize content based on individual customer interactions, all within a user-friendly interface.Users particularly highlight the affordability and better customer support offered by Bento.  However, many users also find Klaviyo to be effective with precise segmentation and automation that simplifies the entire campaign creation process. They specifically highlight that the product suggestion feature, which leverages customer data, such as purchase history, browsing behavior, and past email interactions, to dynamically recommend relevant products within email and SMS campaigns, is a standout feature. Pros & Cons Offers task management features such as task creation, collaboration, and task tracking Provides good customer service, and the team is quick to respond and address concerns Allows users to broadcast their emails to their entire email list JM Jen M FounderMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “I loved the onboarding process and conversations. I've felt very cared for and supported. This is a tool we will be able to grow with because it's so versatile.“ January 18, 2025 The software’s slightly different interface can be a bit overwhelming for new users The cost increases with the growth in subscriber count, which can become a bit expensive for businesses on a budget The system may face deliverability issues and emails might not reach the recipient’s inbox KW Kevin W OwnerMarketing and Advertising, Self-employedUsed the software for: Less than 6 months. “There is a bit of a learning curve to using the platform and at times the different screens feel a bit cluttered.“ February 17, 2025 Features Email campaign management 4.7 Event-triggered actions 4.6 Contact management 4.5 Kathy Z CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “The interface is simple, and it's easy to find precisely what you need. There are multiple ways to build out an email, reducing the friction of clunky editors that make sending emails harder than they need to be.“ February 1, 2025 IR Isaac R FounderInformation Technology and Services, 2 - 10 employeesUsed the software for: Less than 6 months. “There's something just right about the mix of broadcasts, sequences, and flows in Bento paired with the small touches like being able to send 1-off broadcasts to a single contact if you missed them in your targeting or want to be a bit more high touch. It's just so flexible.“ June 22, 2024 Pricing Bento offers a starting price point of $30 per month (billed monthly). While it does not have a free plan, it does offer a 30-day free trial, allowing users to test the features of the tool beforehand. Klaviyo, on the contrary, has a free forever plan for up to 250 active profiles. The starting price for this tool is $20 per month (billed monthly) that supports 251-500 active profiles.  [Learn more about Bento](https://www.capterra.com/p/209927/Bento/) * * * [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17599)](https://www.capterra.com/p/110228/MailChimp/reviews/) Best for email tracking Best for email tracking [View Profile](https://www.capterra.com/p/110228/MailChimp/) Starting Price: $13 flat rate, per month Free Trial Free Version Why we picked it Mailchimp is regarded as the best Klaviyo alternative for email tracking. This feature in Mailchimp provides aggregate data, showing overall opens, clicks, and link activity for a campaign, giving marketers a broad view of performance and audience engagement. Users consider Mailchimp a good alternative to Klaviyo primarily due to its cost-effectiveness and ease of use. They find Mailchimp's user interface more intuitive and familiar, which simplifies the learning curve. Klaviyo's email tracking focuses on individual customer engagement, logging opens, clicks, and website activity tied directly to specific users, enabling highly targeted follow-ups and personalized automation flows. This allows for seeing exactly what a customer has done after receiving an email. Users switching to Klaviyo highlight its superior integration with eCommerce platforms, more advanced automation features, and better analytics capabilities. Additionally, the tool is preferred for its robust segmentation options, enhanced deliverability, and comprehensive support.  Pros & Cons Facilitates creating, managing, and sending email marketing campaigns to a large audience Offers tools for testing different versions of emails to optimize performance Enables personalization of campaigns based on subscriber behavior and engagement PO Pamela O Digital Communication SpecialistFinancial Services, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “We have leveraged the powerful analytical capabilities and testing tools to maintain marketing optimality constantly.“ November 26, 2024 Importing contacts can be a bit challenging, and managing contact lists can be cumbersome for some users Subscribers in multiple lists are often counted several times, which can lead to higher costs The Mailchimp mobile app lacks some of the features available on the web app, making campaign management difficult on the go AB Annie-Claude B PR AgentPublic Relations and Communications, 2 - 10 employeesUsed the software for: More than 2 years. “Templates are not that flexible - It's not THAT mobile device responsive.“ January 20, 2025 Features Data analysis tools 4.4 Performance metrics 4.4 Confirmations and reminders 4.3 BH Bob H Executive AdministratorReligious Institutions, 2 - 10 employeesUsed the software for: 6-12 months. “Mailchimp is easy to use, has a very intuitive interface, and has good analytics that help us understand how to better communicate with our audience.“ February 22, 2023 TM Tracy M FounderNon-Profit Organization Management, Self-employedUsed the software for: More than 2 years. “I like having all of my contacts in once place, and it keep track of my newsletters, plus it integrates with social media like Facebook and Instagram. Also that it tracks opens and clicks for any campaigns you send out.“ January 24, 2025 Pricing Mailchimp offers different modules with multiple plans under each one of them. However, the starting price of the software is $6.58 per month for the initial 12 months (for 500 contacts). It also offers a free plan and a 14 and 30-day free trial, depending on the chosen plan. Klaviyo, on the other hand, has prices starting at $20 per month (billed monthly). This tool includes only a free plan for users.  [Learn more about Mailchimp](https://www.capterra.com/p/110228/MailChimp/) * * * [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Best for reporting and analytics Best for reporting and analytics [View Profile](https://www.capterra.com/p/79367/ActiveCampaign/) Starting Price: $15 flat rate, per month Free Trial Free Version Why we picked it Software reviewers on our website value ActiveCampaign for its reporting and analytics capabilities. The software provides detailed insights into campaign performance, automation effectiveness, and customer behavior. Users can track key metrics such as open rates, click-through rates, conversions, and revenue generated, and visualize these via customizable dashboards and reports. ActiveCampaign users appreciate that the software is easy to use and offers better features, such as CRM and sales automation capabilities.  Klaviyo's reporting and analytics capabilities are centered around eCommerce performance, providing deep insights into customer behavior and campaign effectiveness. The software allows for detailed analysis of individual customer journeys and campaign attribution, enabling optimization of email and SMS strategies. Users prefer Klaviyo due to its integration with core marketing channels and clear presentation of analytics. Pros & Cons Enables automation of routine marketing tasks such as email follow-ups and personalized communications Simplifies lead management and automates processes for personalized communication Provides a wide range of customizable email templates for various marketing needs Romaric S Web DesignerComputer Software, 2 - 10 employeesUsed the software for: More than 2 years. “We flexibly auomate & send out bulk daily emails, collect leads, migrate contacts and manage them from one place without stress.“ February 11, 2023 The platform can be slow at times, especially when dealing with large data sets or complex tasks Sometimes, emails may not get delivered on time, affecting business communication The subscription pricing model can be costly, especially for small businesses or those with large email lists MH Marcus H CEOInternet, Self-employedUsed the software for: More than 2 years. “ActiveCampaign is undoubtedly powerful, but for me, its complexity and cost eventually outweighed its benefits.“ December 29, 2024 Features Campaign planning 4.6 Email sequences 4.5 Email distribution 4.3 NS Noel S CEOMarketing and Advertising, Self-employedUsed the software for: More than 2 years. “The platform offers an extensive set of tools that make email marketing, segmentation, and automation a breeze.“ September 24, 2023 RM Rachel M Digital Campaign ExecutiveMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Once you get the hang of it, it's a lifesaver for digital campaigns! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts.“ November 12, 2024 Pricing ActiveCampaign offers a starting price of $15 per month, billed monthly. The price of this tool goes up to $145 per month, billed monthly. While it doesn’t offer a free plan, it does provide a 14-day free trial, letting users assess the suitability of the tool for their needs. On the other hand, Klaviyo, starting at $20 per month (billed monthly), offers a free plan for users. [Learn more about ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) * * * [4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Best for campaign scheduling Best for campaign scheduling Starting Price: $15 per user, per month Free Trial Free Version Why we picked it Verified user reviews show that HubSpot Marketing Hub is the best-rated Mailchimp alternative for its campaign scheduling capabilities. The software features a marketing calendar that allows users to plan and visualize their marketing efforts. Users can schedule various marketing tasks, including email campaigns, social media posts, and other content, providing a centralized view of upcoming activities. Users particularly highlight the automations and reporting tools in HubSpot as significant advantages.  Mailchimp, on the contrary, provides flexible send options, including fixed send times, gradual sends, and "smart send time" powered by AI to optimize delivery. Users believe that this tool offers a better email editor with more direct integrations with eCommerce platforms, such as Shopify. Moreover, the affordability in comparison to HubSpot is valued by customers. Pros & Cons Combines multiple marketing tools, such as email marketing, landing page creation, and social media management in one place Evaluates and prioritizes leads based on engagement Comes with tools for optimizing content and improving search engine rankings NJ Nicholai J CEOMarketing and Advertising, Self-employedUsed the software for: More than 2 years. “It’s also nice having a clear view of how leads move through the funnel, and the reporting is detailed enough for me to spot trends and make quick decisions.“ February 28, 2025 The cost of the platform is often cited as too high, especially for small businesses or startups Integration with third-party apps and other platforms can be complex and limited Users may find the customization options for email templates and landing pages to be restrictive GB George B DigitalMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “One of the drawbacks of HubSpot Marketing Hub is its pricing structure, which may be prohibitive for smaller businesses or startups with limited budgets. While the platform offers extensive features, access to certain advanced functionalities often requires higher-tier subscriptions.“ March 28, 2024 Features Dashboard 4.4 Spam blocker 4.4 Contact database 4.2 SH Shir H Social Media ManagerPharmaceuticals, 11 - 50 employeesUsed the software for: More than 2 years. “HubSpot is easy to use, its amazing dashboards help me seamlessly collaborate and manage my marketing tasks.“ January 8, 2025 Daniela G Founder and DirectorReal Estate, Self-employedUsed the software for: 1-2 years. “I love the flexibility it offers in customising some fields, including in the free version. It is a great way to start using and testing it before engaging in a more advanced use.“ December 16, 2024 Pricing The pricing for HubSpot Marketing Hub starts at $15 per seat, per month, billed annually for individuals and small teams and goes up to $3,600 per month for enterprises (for 10,000 marketing contacts). It also offers a free plan for up to two users and a 14-day free trial. On the contrary, Klaviyo’s pricing plans start at $20 per month (billed monthly). This tool offers only three pricing plans, including a free plan for 250 active profiles. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) * * * [4.6 (3439)](https://www.capterra.com/p/132996/brevo/reviews/) Best for contact management Best for contact management Starting Price: $9 usage based, per month Free Trial Free Version Why we picked it Brevo is highly rated for its contact management capabilities by software reviewers on our website. The platform allows users to store detailed contact information, including demographics, purchase history, and engagement data. Users can segment contacts based on various criteria, create custom fields, and track interactions across multiple channels. As compared to Klaviyo, Brevo offers affordable price plans, which is a plus point for users. Some of the users also highlight that the software is easier to use and set up.  Klaviyo also enables the automatic capture of customer data, including purchase behavior, website activity, and email engagement. It focuses on creating detailed customer profiles, allowing for granular segmentation based on behavior and properties. Compared to Brevo, Klaviyo is applauded for its automation capabilities and granular segmentation options.  Pros & Cons Offers editable templates to match brand guidelines Seamlessly integrates with platforms such as WordPress, WooCommerce, and various application programming interfaces (APIs) Enables automated workflows for email and SMS campaigns AK Andras K CEOEducation Management, 2 - 10 employeesUsed the software for: Less than 6 months. “Particularly like the marketing platform's template builder, its image editor and the integration of AI. The emails look great, testing and building is easy.“ January 30, 2025 Some users may find the learning curve to be a bit steep, especially email marketing beginners Automation features can be perceived as basic and not sufficient for advanced needs Offers strict limits on the number of emails that can be sent per day IA Ioannnis A Manager- DirectorMaritime, 2 - 10 employeesUsed the software for: More than 2 years. “Due to the editor change 1-2 years ago , it was difficult to adapt to the new interface.“ December 24, 2024 Features Email templates 4.4 Email campaign management 4.3 Email marketing 4.3 SM Sue M Director Western CanadaMechanical or Industrial Engineering, 2 - 10 employeesUsed the software for: Less than 6 months. “Brevo is very easy to use and comes equipped with beautiful templates and custom ones you can create yourself.“ September 13, 2024 Saumya R Marketing ConsultantMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “I love the email templates and the many ways I can customise the different email fields.“ October 20, 2024 Pricing Brevo offers four pricing tiers under its marketing module. The basic plan (Starter) starts at $8.08 per month, billed annually. Other than marketing, Brevo also offers paid plans under conversations, sales, and customer data platform modules. On the other hand, Klaviyo offers only three pricing tiers, with prices starting at $20 per month, billed monthly. Both these tools include a free plan for users. [Learn more about Brevo](https://www.capterra.com/p/132996/brevo/) * * * [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Best free Best free Starting Price: $16 usage based, per month Free Trial Free Version Why we picked it Users on our website find Omnisend to be the best free Klavio alternative. The software offers a free plan that lets users reach up to 250 contacts and send up to 500 emails per month. It includes all of the basic email marketing features such as drag-and-drop email builders, pre-built templates, and segmentation tools. Moreover, it offers 24/7 live chat and email support, which is ideal for marketers looking for technical assistance in a budgeted tool. Users often find Omnisend's interface more user-friendly and its customer support more responsive.  Klaviyo’s free plan offers similar functionalities for up to 250 active profiles and allows users to send 500 monthly emails. However, it offers email support for only up to 60 days. Compared to Omnisend, Klaviyo is preferred for its superior feature set, deeper eCommerce integrations, and better customization options. Pros & Cons Offers responsive and helpful support team available via chat and other channels Provides cost-effective plans suitable for small and medium-sized businesses Offers comprehensive analytics and reporting features for measuring campaign performance SS Sarah S Marketing ManagerLuxury Goods & Jewelry, 11 - 50 employeesUsed the software for: More than 2 years. “I am happy with their pricing that is fit for SMBs and also the support who is always online to assist.“ October 4, 2024 The onboarding process is slow and requires patience Some users may find the email templates to be limited and difficult to customize Segmentation features can be a bit confusing and probably limited for some users BE Benjamin E OwnerApparel & Fashion, 2 - 10 employeesUsed the software for: 1-2 years. “The reviews feature is still in early days, I'd like to see a bit more functionality.“ October 17, 2024 Features Marketing automation 4.8 Email marketing 4.7 Campaign scheduling 4.6 Alexandra D Account DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “What stands out the most is how effortlessly Omnisend helps us drive post-sales automation. From order confirmations to follow-up emails, the automation workflows are smooth and reliable.“ October 4, 2024 DH Dauanie H OwnerApparel & Fashion, Self-employedUsed the software for: 1-2 years. “Omnisend offers better multi-channel marketing options, including SMS and email automation in one platform. It also has more advanced automation features, better segmentation, and built-in templates that save time.“ October 4, 2024 Pricing Similar to Klaviyo, Omnisend also has three pricing plans—Free, Standard, and Pro. The Standard plan of this tool starts at $11.20 per month (billed monthly), for up to 500 contacts. In comparison, the pricing for Klaviyo begins at $20 per month, billed monthly, which makes it a bit pricier than Omnisend. Both the tools offer a free plan for users.  [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) * * * [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Best value for money Best value for money [View Profile](https://www.capterra.com/p/136603/MailerLite/) Starting Price: $10 per user, per month Free Trial Free Version Why we picked it Analysis of user reviews on our website revealed that MailerLite provides the best value for money as a Klaviyo alternative. Users particularly highlight that the software provides a user-friendly drag-and-drop interface, templates, and AI powered tools to help them create website and landing pages, which is particularly beneficial for users with limited technical skills or who need to quickly create professional-looking online assets. Moreover, they value the overall usability of the tool, especially for people who are not in the eCommerce space, and support provided by the team.  However, many users, especially eCommerce businesses, prefer Klaviyo due to its integration with Shopify, advanced segmentation capabilities, and robust analytics. As per the users, segmentation options in Klaviyo help them create multiple sub-lists and split the primary campaign into several sub-campaigns.  Pros & Cons Offers competitive pricing plans, including a free plan for up to 1,000 subscribers Provides tools for setting up automated email sequences and workflows Offers advanced automation features for creating complex email workflows CC Courtney C AuthorPublishing, 2 - 10 employeesUsed the software for: More than 2 years. “Mailerlite's automations are complex and really help you warm up your leads for a better relationship without having to personally email every single lead individually.“ February 18, 2024 Some users may find the integration options to be limited, which may make it difficult to connect with other tools The account approval process can be slow and problematic, causing delays in getting started The platform lacks native SMS marketing tools, unlike some other competitors NE Noel E Computer TechInformation Technology and Services, Self-employedUsed the software for: 1-2 years. “MailerLite has limited integrations with other third-party applications, which can be a drawback for businesses that rely on several tools for their marketing activities.“ April 26, 2023 Features Workflow management 4.5 Customer segmentation 4.3 Subscriber management 4.3 DC Debbie C OwnerRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “The drag-and-drop editor is intuitive and allows for customization of templates to fit my brand's aesthetic. Additionally, the automation features have saved me a significant amount of time by setting up drips campaigns and autoresponders.“ September 29, 2024 SG Shella G Marketing ConsultantMarketing and Advertising, Self-employedUsed the software for: More than 2 years. “The thing that got me hooked on using it was the ease in creating landing pages and segmenting the audience based on what free resource the subscriber requested.“ November 12, 2024 Pricing MailerLite offers three pricing plans for marketers: Free, Growing Business, and Advanced. The Growing Business plan starts at $9 per month, billed annually, and $10 per month when billed monthly, for up to 500 subscribers. The software also offers paid plans for transaction email users. Similarly, Klaviyo also offers three pricing plans, which start at $20 per month (billed monthly). While both the tools offer a free plan, only MailerLite offers a free trial of 30 days that lets users try the premium features for free.  [Learn more about MailerLite](https://www.capterra.com/p/136603/MailerLite/) * * * [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Best for ease of use Best for ease of use [View Profile](https://www.capterra.com/p/31898/Constant-Contact/) Starting Price: $12 usage based, per month Free Trial Free Version Why we picked it Constant Contact is rated best for ease of use by software reviewers on our website. While some users report that the software involves an initial learning curve, the resources provided by the vendor, which includes blog posts, video tutorials, and guides have proved to be helpful. Additionally, the user interface is intuitive, making it easy to learn and utilize the software to its full potential. The software is generally known to offer better conversion rates and competitive pricing compared to Klaviyo. Users also highlight that the automation features of the tool are easier to understand However, some users also believe that Klaviyo is a better tool for eCommerce businesses due to its integration with Shopify. Similar to Constant Contact, Klaviyo also offers a range of online tutorials and workshops that help users understand the software. User feedback on the platform is varied. While some find its comprehensive features overwhelming, particularly those new to the system, others report a beginner-friendly experience. Pros & Cons Offers detailed insights into campaign performance, including open rates and click-through rates Provides tools for creating event pages, managing event registrations, and sending follow-up surveys Templates that can be easily modified to fit branding and messaging needs cf christopher f OwnerWireless, 2 - 10 employeesUsed the software for: Less than 6 months. “Overall, Constant Contact was a positive experience. The platform was user-friendly, the templates were customizable, and reporting features were valuable.“ October 6, 2024 Some users may find issues with spacing, images, and text alignment in emails There could be challenges with importing, exporting, and managing contact lists Limited automation capabilities compared to competitors Ilich Rafael T Visiting LecturerEducation Management, 201 - 500 employeesUsed the software for: I used a free trial. “The least that I like about the program is the UI in needs a room of improvement, but nonetheless it is still easy to use.“ June 18, 2024 Features Email management 4.7 Lead management 4.6 Event scheduling 4.5 BU Ben U MailerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “CC has amazing delivery, honestly there is no better provider for making sure your email gets to the inbox. On top of that everything is very easy to use and their support is world class.“ October 24, 2024 TM Theresa M General ManagerRetail, 2 - 10 employeesUsed the software for: More than 2 years. “Very easy to use to create professional emails. You can add several features to your email with ease. The website is easy to use and understand. Performance emails are received quickly.“ December 4, 2024 Pricing Similar to Klaviyo, Constant Contact also offers three pricing plans. While its pricing starts at $12 per month and goes up to $80 per month, billed monthly, Klaviyo has prices starting at $20 per month, billed monthly. This makes Klaviyo a bit more expensive than Constant Contact. Contrary to Constant Contact’s 30-day free trial for users. Klaviyo offers a free forever plan, available for up to 250 active contact profiles.  [Learn more about Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) * * * [Flodesk](https://www.capterra.com/p/207268/Flodesk/)[4.5 (167)](https://www.capterra.com/p/207268/Flodesk/reviews/) Best for customer support Best for customer support [View Profile](https://www.capterra.com/p/207268/Flodesk/) Starting Price: $38 flat rate, per month Free Trial Free Version Why we picked it Software reviewers on our website specifically appreciate Flodesk’s customer support.The software primarily offers support through email. Users can submit their ticket by sending an email to the team and the help desk is available to assist users with setup guidance, general product inquiries, workflow troubleshooting, account and billing, and more. However, it also offers a comprehensive help center with articles and guides that address common questions and provide troubleshooting assistance. Users appreciate the availability of an online Facebook group that allows members to connect with each other and share knowledge related to strategy and best practices.  Contrary to Flodesk’s email support, Klaviyo offers a range of support options, including live chat, email, and a virtual assistant. However, their extent and availability depends on the user's chosen plan. Users report that Klaviyo has a helpful and responsive support team, which enhances their overall experience with the tool.  Pros & Cons Offers aesthetically pleasing and modern email templates Allows for extensive email customization, including brand colors and fonts The platform ensures compliance with international email marketing laws BH Brienne H FounderHealth, Wellness and Fitness, Self-employedUsed the software for: 1-2 years. “I love the ease of user experience, the templates, options for lead magnets and overall customization, functionality and simplicity.“ April 4, 2024 Some users may face issues with the domain verification process The backend interface can be confusing and difficult to navigate for some users Lacks monetization avenues available in other similar platforms KC Kierra C Director of OperationsReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “There aren't any capabilities that allow you to test subject lines.“ February 11, 2023 Features Campaign scheduling 4.4 Mobile optimization 3.7 Engagement tracking 3.4 TR Tanya R Founder and brand designerDesign, Self-employedUsed the software for: 1-2 years. “It makes designing beautiful looking emails a breeze! I love how easy it is to put together an email that looks interesting, inviting an on brand.“ December 7, 2024 RO Ricki O Chief CopywriterMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “The ease with which you can create automated campaigns was AMAZING. Also for plug and play email templates you actually had a good amount of control.“ April 12, 2024 Pricing Flodesk offers three pricing plans starting at $35 per month (for email marketing), billed annually, which makes it a pricier option as compared to Klaviyo with a starting price of $20 per month, billed monthly. Both the tools include a free plan, however, Flodesk stands out with an additional 14-day free trial.  [Learn more about Flodesk](https://www.capterra.com/p/207268/Flodesk/) * * * ## Top Klaviyo alternatives at a glance Vendor User Rating Starting Price [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $9.00 per feature, per month [Bento](https://www.capterra.com/p/209927/Bento/)[4.9 (59)](https://www.capterra.com/p/209927/Bento/reviews/) $30.00 usage based, per month [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $13.00 flat rate, per month [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15.00 flat rate, per month [4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $15.00 per user, per month [4.6 (3439)](https://www.capterra.com/p/132996/brevo/reviews/) $9.00 usage based, per month [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $16.00 usage based, per month [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $10.00 per user, per month [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $12.00 usage based, per month [Flodesk](https://www.capterra.com/p/207268/Flodesk/)[4.5 (167)](https://www.capterra.com/p/207268/Flodesk/reviews/) $38.00 flat rate, per month ## Our methodology Our independent and objective research is based on market demand signals along with an analysis of our proprietary data, including product information and verified user ratings and reviews, as of March 2025.  **To be eligible, products had to meet at least one of the following criteria:** - Demonstrate popular demand as a Klaviyo alternative based on online search trends explicitly comparing the two systems.  - Appear as one of the most frequently mentioned products in Capterra reviews in relation to Klaviyo, either as a competitor they also considered in their software search or as an alternative they switched to.  - Be one of the highest-rated Klaviyo competitors. **The selected products also met these requirements:** - Must have at least 20 published reviews in the past 2 years as of the analysis period.  - Demonstrate U.S. market presence based on factors such as the availability of U.S.-based reviews and product website research.  - In certain cases, depending on the product we’re considering alternatives for, we may expand our selection criteria based on our market insights to ensure we’re providing the best options for buyers. After selecting products, we used user ratings to determine each of the listed “best for” distinctions. We took the highest-rated products for each of those “best for” distinctions unless that product already appeared on our list. In these cases, we featured the next highest-rated product to avoid repetition.  Some “best for” distinctions are based on reviews for attributes, such as overall rating, value for money, ease of use, customer service, and functionality. Other distinctions are based on the most important features in the software category, according to user ratings within two years of our research process. **In our descriptions of each featured product, we include the following details:** **Review excerpts**: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. **Key features**: Our research team analyzed verified email marketing reviews on Capterra (as of March 2025) to identify the features that users value the most in each of the listed tools. Features that received the highest rating were then included in the list. ## Klaviyo overview ### What is Klaviyo? Klaviyo is an online marketing automation platform specifically built for eCommerce businesses, looking for data-driven email and SMS marketing. The software integrates with various eCommerce platforms, enabling the collection and analysis of customer behavior data. This granular data, including purchase history, browsing activity, and website interactions, enables businesses to create highly personalized and targeted marketing campaigns. It also allows for segmentation of audiences based on their behaviors, triggering automated flows for abandoned carts, post-purchase follow-ups, and targeted promotions, thereby enhancing customer engagement and driving sales. In addition to these, Klaviyo provides analytics and reporting tools, allowing marketers to track the performance of their campaigns and optimize their strategies. It goes beyond simple open and click rates, offering insights into revenue generated, customer lifetime value, and other key performance indicators. This empowers businesses to understand their customers on a deeper level, personalize their communications, and ultimately improve their return on investment.  **Key features of Klaviyo:** Klaviyo offers several features to help with email marketing projects. Out of all the features, the following are highly rated by users on our website: - **Campaign scheduling**: Allows users to plan and automate the delivery of their email and SMS marketing campaigns at specific dates and times. This feature enables marketers to optimize send times based on audience behavior, time zones, and campaign goals, ensuring that messages reach recipients when they are most likely to engage. Klaviyo’s campaign scheduling feature has earned a high rating of 4.81/5.\* - **Email campaign management**: Offers a comprehensive suite of tools for creating, sending, and analyzing email marketing efforts. It includes features for designing visually appealing emails using drag-and-drop editors or custom HTML, segmenting audiences based on behavior and demographics for targeted messaging, and scheduling campaigns for optimal delivery.This feature is a favorite among users, receiving a strong rating of 4.72/5.\* - **Campaign analytics**: Provides detailed insights into the performance of email and SMS campaigns, offering metrics such as open rates, click-through rates, conversion rates, revenue generated, and customer engagement. Users can track these metrics over time, segment results by audience, and analyze the effectiveness of different campaign elements, such as subject lines, content, and calls to action.This feature has been rated 4.68/5 by our reviewers.\*  _\*Our research team analyzed verified reviews of Klaviyo on Capterra (as of March 2025) to identify the features that users value the most in this tool. Features that received the highest rating were then included here._ ### What to look for in Klaviyo alternatives? When exploring Klaviyo alternatives, focusing on the most important aspects can help you find the perfect tool for your email marketing needs. Here are the top three considerations: - **Consider segmentation and personalization:** Look for robust segmentation features that allow you to create highly targeted audiences based on various criteria, such as purchase history, browsing behavior, and demographics. Advanced personalization capabilities should enable you to dynamically insert customer-specific information into emails and SMS messages, creating a tailored experience that drives engagement and conversions. - **Evaluate integration options:** Ensure the alternative seamlessly integrates with your existing eCommerce, customer relationship management (CRM), and other essential tools. Deep integrations allow for accurate data synchronization, enabling personalized campaigns and automated workflows. The ability to pull in customer behavior data, purchase history, and other relevant information is crucial for effective targeting and segmentation. - **Understand automation capabilities:** Evaluate the platform's automation capabilities, including its ability to create complex workflows based on triggers and actions. The alternative should offer features for automated email and SMS sequences, abandoned cart recovery, post-purchase follow-ups, and other essential marketing automations.  ## Which Klaviyo alternative should you choose?  The best Klaviyo alternative depends on your specific needs. Whether you’re looking for robust automation, affordability, or beginner-friendly options, there’s a solution tailored to your specific goals. Below, we’ve highlighted the best alternatives to Klaviyo, with recommendations based on key strengths to help you find the perfect fit for your email marketing projects. - **If you prefer a simple user interface**, EmailOctopus can be an ideal option with a clean, uncluttered interface that's easy to navigate, which makes it easier to create and manage campaigns.  - **For email campaign management**, Bento is ideal with strong email campaign management features, including robust segmentation and automation, allowing for highly targeted and personalized campaigns. - **If you need robust email tracking**, Mailchimp is a great choice, offering detailed reports on open rates, click-through rates, and campaign performance. Its robust reporting features allow businesses to gain insights into audience engagement and optimize future campaigns effectively. - **If detailed reporting and analytics are your priorities**, ActiveCampaign stands out with advanced reporting and analytics, allowing businesses to track detailed campaign performance and customer behavior via comprehensive dashboards and custom reports.  - **For efficient campaign scheduling**, HubSpot Marketing Hub could be great as it provides a robust campaign scheduling feature, allowing businesses to plan and automate their marketing efforts across various channels. Its calendar-based scheduling and workflow automation tools ensure timely delivery and consistent messaging. - **For contact management**, Brevo excels with a comprehensive contact management system, allowing businesses to efficiently organize, segment, and manage their customer data. - **If you need a free alternative**, Omnisend offers a free plan that includes email, SMS, and push notifications, making it a good option for businesses seeking a cost-effective alternative to Klaviyo. - **For businesses seeking value for money**, MailerLite is an excellent choice, offering a balance of features and affordability. Its competitive pricing, combined with essential email marketing tools, provides a high return on investment. - **If ease of use is a key factor**, Constant Contact can be your solution with an intuitive design, making it easy for beginners to create and manage email marketing campaigns. Its simplified tools and drag-and-drop editor allow users to quickly build professional-looking emails without requiring technical expertise. - **For robust customer support,** Flodesk can be the right fit. It is recognized for its responsive and helpful customer support, providing users with timely assistance and personalized guidance. ## FAQs Is there a free version of Klaviyo? Yes, Klaviyo offers a free plan that allows you to send emails and SMS to up to 250 contacts, and send up to 500 emails per month. Why is Klaviyo so good? Klaviyo is known for its integration with eCommerce platforms, which enables highly personalized marketing campaigns based on detailed customer behavior data. The software offers robust segmentation and automation capabilities that allow businesses to target specific audiences with relevant messages across email and SMS, driving higher engagement and conversion rates. What is Klaviyo used for? Klaviyo is primarily used by businesses to create and automate personalized marketing campaigns, primarily through email and SMS. The software leverages customer data, such as purchase history, browsing behavior, and engagement, to segment audiences and deliver targeted messages. This allows businesses to improve customer retention, increase sales, and build stronger customer relationships by automating workflows such as abandoned cart recovery, post-purchase follow-ups, and targeted promotions. Is Klaviyo a CRM or ESP? Klaviyo is primarily an ESP (Email Service Provider) with strong CRM (Customer Relationship Management) capabilities tailored for eCommerce businesses. While it is majorly used for sending targeted emails and SMS messages based on customer behavior, it also includes features for storing, segmenting, and analyzing customer data, which are core CRM functions. Why look for alternatives to Klaviyo? Businesses seek alternatives to Klaviyo for various reasons, including cost considerations, as Klaviyo's pricing can become expensive as contact lists grow, or due to specific feature requirements that Klaviyo might lack, such as more advanced CRM functionalities or different levels of reporting. Some may prefer a simpler user interface or need integrations with platforms Klaviyo doesn't support. Additionally, some businesses might find that other platforms offer better customer support or more specialized tools for their particular industry or marketing strategy. What are the factors to consider when choosing a Klaviyo alternative? When selecting a Klaviyo alternative, consider factors such as pricing and scalability to ensure it fits your budget and growth, integration capabilities with your existing platforms for seamless data flow, segmentation and personalization features for targeted campaigns, automation and workflow functionalities to simplify marketing efforts, and the depth of analytics and reporting to measure campaign performance and optimize strategies. Are there free alternatives to Klaviyo? Yes, there are several alternatives to Klaviyo that offer free plans for small businesses or startups with limited budgets. The list includes Mailchimp, Omnisend, MailerLite, and more. [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/) Lindsay Page is an editor at Capterra. She specializes in editing data-driven research and tech trends reports for small to midsize businesses. She has more than a decade of experience writing and editing for a variety of industries, with particular expertise in cybersecurity, corporate and securities regulation, and finance. When not editing, Lindsay can be found reading a mystery novel, spending time with her family, and playing competitive tennis. Lots and lots of tennis. Related reading Table of Contents - [EmailOctopus](#EmailOctopus) - [Bento](#Bento) - [Mailchimp](#MailChimp) - [ActiveCampaign](#ActiveCampaign) - [HubSpot Marketing Hub](#HubSpot-Marketing) - [Brevo](#brevo) - [Omnisend](#Omnisend) - [MailerLite](#MailerLite) - [Constant Contact](#Constant-Contact) - [Flodesk](#Flodesk) - [Top Klaviyo alternatives at a glance](#top-klaviyo-alternatives-at-a-glance) - [Our methodology](#our-methodology) - [Klaviyo overview](#klaviyo-overview) - [Which Klaviyo alternative should you choose?](#which-klaviyo-alternative-should-you-choose) - [FAQs](#faqs) ## Software Found In - [Brand Management Software](https://www.capterra.com/brand-management-software/) - [Campaign Management Software](https://www.capterra.com/campaign-management-software/) - [Marketing Automation Software](https://www.capterra.com/marketing-automation-software/) - [Email Marketing Software](https://www.capterra.com/email-marketing-software/) - [Lead Generation Software](https://www.capterra.com/lead-generation-software/) - [SMS Marketing Software](https://www.capterra.com/sms-marketing-software/) - [Email Management Software](https://www.capterra.com/email-management-software/) - [All-in-One Marketing Platform Software](https://www.capterra.com/all-in-one-marketing-software/) - [Customer Data Platform Software](https://www.capterra.com/customer-data-platform-software/) - [CRM Software](https://www.capterra.com/customer-relationship-management-software/)