--- title: "Best Klaviyo Alternatives 2026 | Capterra" description: "Looking for alternatives to Klaviyo? Find out how Klaviyo stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/156699/Klaviyo/alternatives/" page_type: "alternatives" language: "en" publication_date: "2026-11-10" --- # Klaviyo alternatives Last updated on November 10th, 2026 The best Klaviyo alternatives are Systeme.io (best overall), EmailOctopus (best free plan), Brevo (best budget option), and HubSpot Marketing Hub (most reviewed). Together they hold 12,579 verified Capterra reviews, with overall ratings from 4.5 to 4.8 out of 5. Klaviyo itself holds 4.6 out of 5 across 540 reviews. ### Klaviyo - Rating: 4.6 out of 5 (540 reviews) - Ease of use: 4.5 out of 5 - Starting price: $20.00 /usage/mo - Key features: 11 of 11 top category features --- ## Top alternatives Klaviyo alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [GMass](https://www.capterra.com/p/168452/GMass/) — 4.8 out of 5 (1,424 reviews) | Rated 0.2 higher than this product | 4.7 out of 5 | $25.00 /mo | 3 of 11 top category features | | [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (720 reviews) | Rated 0.3 lower than this product | 3.8 out of 5 | Not available | 10 of 11 top category features | | [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,262 reviews) | Rated 0.1 lower than this product | 4.3 out of 5 | $15.00 /user/mo | 10 of 11 top category features | | [Omnisend](https://www.capterra.com/p/153508/Omnisend/) — 4.7 out of 5 (837 reviews) | Rated 0.1 higher than this product | 4.6 out of 5 | $16.00 /usage/mo | 9 of 11 top category features | | [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 (3,528 reviews) | Rated the same as this product | 4.6 out of 5 | $9.00 /usage/mo | 9 of 11 top category features | | [MailerLite](https://www.capterra.com/p/136603/MailerLite/) — 4.7 out of 5 (2,344 reviews) | Rated 0.1 higher than this product | 4.6 out of 5 | $12.00 /mo | 9 of 11 top category features | | [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) — 4.6 out of 5 (2,574 reviews) | Rated the same as this product | 4.2 out of 5 | $15.00 /mo | 11 of 11 top category features | | [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) — 4.3 out of 5 (2,956 reviews) | Rated 0.3 lower than this product | 4.3 out of 5 | $12.00 /usage/mo | 9 of 11 top category features | | [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) — 4.8 out of 5 (657 reviews) | Rated 0.2 higher than this product | 4.7 out of 5 | $9.00 /feature/mo | 4 of 11 top category features | | [Systeme.io](https://www.capterra.com/p/198994/Systeme/) — 4.8 out of 5 (2,132 reviews) | Rated 0.2 higher than this product | 4.6 out of 5 | $17.00 /mo | 8 of 11 top category features | --- ## Top Free alternatives to Klaviyo The best free alternatives to Klaviyo are GMass, Marketo Engage, and HubSpot Marketing Hub — all three offer a free plan alongside paid tiers. ### [GMass](https://www.capterra.com/p/168452/GMass/) — 4.8 out of 5 (1,424 reviews) - Free options: Free trial - Starting price: $25.00 /mo ### [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (720 reviews) - Free options: Free trial - Starting price: Not available ### [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,262 reviews) - Free options: Free trial, Free version - Starting price: $15.00 /user/mo --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated Klaviyo alternatives are GMass (4.8), Omnisend (4.7), and MailerLite (4.7). ### [GMass](https://www.capterra.com/p/168452/GMass/) - 906 SMB reviewers say - Overall rating: 4.8 out of 5 across 906 SMB reviews - Ease of use: 4.7 out of 5 across 906 SMB reviews > "I also love that I can turn those emails into automated behavioral follow-ups, which helps me stay consistent with social media leads and move them closer to becoming real clients." — Tiffany B., Real Estate Advisor (July 7, 2026) ### [Omnisend](https://www.capterra.com/p/153508/Omnisend/) - 537 SMB reviewers say - Overall rating: 4.7 out of 5 across 537 SMB reviews - Ease of use: 4.6 out of 5 across 537 SMB reviews > "Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only." — Frank A., Head of Digital (March 29, 2026) ### [MailerLite](https://www.capterra.com/p/136603/MailerLite/) - 980 SMB reviewers say - Overall rating: 4.7 out of 5 across 980 SMB reviews - Ease of use: 4.6 out of 5 across 979 SMB reviews > "I wish they would use industry conversion rates out of 1000 subs for the free plan." — Chris L., Operations (February 23, 2026) --- ## Why do teams switch from Klaviyo? Of the 50 Capterra reviewers who reported switching away from Klaviyo, the most common destinations were Omnisend, ActiveCampaign, Brevo, and MailerLite. ### What users preferred ### [Omnisend](https://www.capterra.com/p/153508/Omnisend/) - 4.7 out of 5 (837 reviews) — 31 reviewers switched here > "More affordable, better user interface and support." — Dan D., Head of E-Commerce (April 11, 2025) ### [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - 4.6 out of 5 (2,574 reviews) — 9 reviewers switched here > "We made the switch because Active Campaign offered more flexible automation capabilities, an easier user experience, and native email marketing tools. All in one place. We thought it would be a more scalable solution for managing customer journeys without needing external help." — Dan T., CMO (April 17, 2025) ### [Brevo](https://www.capterra.com/p/132996/brevo/) - 4.6 out of 5 (3,528 reviews) — 6 reviewers switched here > "Because it was getting too expensive and we couldn't justify the ROI." — Nishtha C., Assistant Manager, Marketing (July 30, 2026) ### [MailerLite](https://www.capterra.com/p/136603/MailerLite/) - 4.7 out of 5 (2,344 reviews) — 4 reviewers switched here > "We used Klaviyo when we had an E-Commerce shop in our previous start-up because it has a very good integration with Shopify. It's much more expensive and it doesn't have the website/Landing page builder that Mailerlite has. So, the price and features are what made us change. However, there are still a lot of bugs in this software." — Maxim L., CEO (March 6, 2023) --- ## Find software for your specific use case ### Marketing Automation - [MarketDirect Cross Media](https://www.capterra.com/p/209878/ePs-MarketDirect-Cross-Media/) — 4.1 out of 5 (7 reviews) - [PostMonster](https://www.capterra.com/p/267522/PostMonster/) - [Aroscop](https://www.capterra.com/p/239585/Aroscop/) ### Campaign Management - [Marmind](https://www.capterra.com/p/153624/MARMIND/) — 4.3 out of 5 (61 reviews) - [PostMonster](https://www.capterra.com/p/267522/PostMonster/) - [Aroscop](https://www.capterra.com/p/239585/Aroscop/) ### Lead Generation - [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) — 4.5 out of 5 (603 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.capterra.com/p/168264/ZoomInfo-sales/) — 4.2 out of 5 (386 reviews) - [Kanbox](https://www.capterra.com/p/10015445/Kanbox/) — 4.8 out of 5 (75 reviews) ### SMS Marketing - [Sinch Engage](https://www.capterra.com/p/187336/Sinch-Engage/) — 4.4 out of 5 (97 reviews) - [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) — 4.4 out of 5 (566 reviews) - [JustCall](https://www.capterra.com/p/157853/JustCall/) — 4.1 out of 5 (225 reviews) ### Marketing Analytics - [BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/) — 4.6 out of 5 (37 reviews) - [Looker](https://www.capterra.com/p/169053/Looker/) — 4.5 out of 5 (287 reviews) - [Adverity](https://www.capterra.com/p/162524/DataTap/) — 4.5 out of 5 (26 reviews) ---