# Klaviyo Pricing: A Comprehensive Guide | Capterra > Check out the Klaviyo pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/156699/Klaviyo/pricing --- Klaviyo Pricing Guide 2025 Last updated on June 11, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for Klaviyo [4.6 (524)](#reviews) User rating:[ 4.6 ](#reviews) Based on (524) reviews ## Overview of Klaviyo pricing [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) is an online marketing automation and email marketing platform that helps businesses create, automate, and optimize their email and SMS marketing campaigns. You can use the tool to create and send personalized email campaigns with dynamic content, reach your most engaged customers with timely text messages, and analyze customer data to gain valuable insights and personalize your marketing efforts. A highly-rated platform, Klaviyo is also featured in our [2024 Capterra Shortlist](https://www.capterra.com/email-marketing-software/shortlist/) report for email marketing Software. Klaviyo has three subscription tiers—Free, Email, and Email and SMS. Each plan varies in terms of features and advanced functionalities, allowing teams of all sizes to find a solution that meets their requirements. We dug into our data to help you understand the different pricing plans available, identify the critical distinctions between each plan, and choose the right one based on your team size and business needs. Let’s compare these plans in detail: Free $0.00 * * * It Includes - Under 250 active profiles - Integrate data - Academy courses - Mobile push Email $20.00 Usage Based,Per Month * * * It Includes - 251 - 500 active profiles - Email support - Chat support - 5,000 Emails per month Email + SMS $35.00 Usage Based,Per Month * * * It Includes - Starting at 5,000 monthly email sends - Email and Chat Support - 1,250 SMS credits per month - Multi-channel A/B testing - Multi-channel attribution - Multi-channel segmentation The latest information on pricing is available on Klaviyo.com. ## Cost breakdown Designed to meet the needs of different types of users, Klaviyo offers a flexible pricing structure. With multiple pricing tiers and various feature sets, teams can select the plan that best aligns with their goals and budget. ### Starting price Klaviyo follows a usage-based pricing model, which means that the price will increase as the number of active profiles in your contact list rises. Klaviyo has a free forever plan that supports up to 250 active profiles and allows you to start at 500 monthly email sends, making it ideal for personal use or small teams. The Email package, starting at $20 per month, billed monthly, supports between 251-500 active profiles and allows you to send up to 5,000 monthly emails. The Email and SMS plan, also starting at $20 per month (for 150 SMS credits), offers you additional SMS marketing capabilities, along with the features of the Email plan. This plan comes with 150 monthly SMS credits, which represent the units of measurement used to calculate the cost of sending SMS messages. Each SMS message, regardless of its length, consumes a specific number of credits. You can also send SMS/MMS to international clients with this plan. ### Billing options All Klaviyo plans are billed on a monthly basis, which starts the day you begin a paid plan. Every Klaviyo user must have a base plan, which is contingent on the number of active profiles you have in your account and the number of emails you send. If you have less than 250 contacts, you do not need to upgrade to a paid plan. However, if you have more than 250 profiles in your contact list, you need to opt for a paid plan.  ### Feature differentiation Based on the lowest prices (considering the lowest active profiles and monthly SMS credits), the Free, Email, and Email and SMS plans offer different levels of functionality: - **Active profiles:** Klaviyo’s Free plan supports up to 250 active profiles. Active profiles in Klaviyo refer to individuals who have opted in to receive email communications from your brand. These profiles are not suppressed, meaning they are eligible to receive marketing emails and transactional messages. Based on the lowest prices, both Email and Email and SMS plans support between 251 and 500 active profiles.  - **Monthly email sends:** The Free Klaviyo plan allows you to send up to 500 emails per month. On the other hand, both Email and Email and SMS plans let you send up to 5,000 monthly emails. As your active profiles increase, so does the cost of the plans, simultaneously offering you increased limits on monthly email sends. - **SMS/MMS credits:** All the plans, including Free, Email, and Email and SMS plans offer 150 free SMS/MMS credits, allowing you to send SMS messages to your customers. However, the Email and SMS plan also offers the flexibility to increase this credit limit, with a simultaneous increase in the price of the plan.   - **SMS marketing:** The Free and Email plans both offer a limited number of SMS credits (150). While the Free plan is suitable for small-scale testing or basic SMS requirements, the Email plan is primarily designed for email marketing. The Email and SMS plan, however, includes comprehensive SMS marketing capabilities, including bulk SMS and SMS automation features.  - **Customer support options:** You can get in touch with the Klaviyo team by submitting an online ticket for your queries. Other than this, the Free plan offers limited email support for up to 60 days. Both Email and Email and SMS plan offer email and chat support to users. ## What users say about Klaviyo pricing Our team analyzed 150+ reviews from verified users of Klaviyo on our website in the last two years to understand their views about the software’s pricing. We found that Klaviyo is praised for its effectiveness in driving sales through email marketing, making it a valuable tool for businesses. However, its pricing model can be costly, especially for companies managing multiple brands. As customer lists grow, expenses increase rapidly, but many users find that the return on their investment justifies the cost. While Klaviyo is more expensive than some competitors, its quality and performance are highly regarded, making it a worthwhile choice for those proficient in email marketing. Overall, despite being pricey, the price-quality ratio is considered good by users. Here are some user review excerpts about Klaviyo pricing[\[1\]](#footnotes): Sidney F.Operations ManagerConsumer Goods2+ years As your customer list grows, Klaviyo does become more expensive fast. But the return on spending makes it well worth every penny. February 15, 2023 Marcus K.Co-founderMarketing and Advertising2+ years It just works. Sure, it's a bit expensive but it's 100% worth it if you know how to do email marketing. March 19, 2023 Annabel V.E-commerce managerRetail2+ years The platform is intuitive and straightforward to navigate, making it an excellent option for both beginners and advanced users.Klaviyo is a bit more expensive compared to competitors but worth its price! So overall price-quality is good. March 24, 2023 [Read more Klaviyo reviews here.](https://www.capterra.com/p/156699/Klaviyo/reviews/) ## Detailed breakdown of Klaviyo pricing plans ### Free plan **Ideal for:** Small businesses who are just getting started with the Klaviyo customer platform. Klaviyo's free plan is useful for small businesses and startups looking to get started with email marketing. It allows you to manage up to 250 active profiles and send up to 500 emails per month. While it offers essential features such as email automation and basic customer segmentation, it's limited in terms of advanced analytics and integrations. Overall, it's a great way to test Klaviyo's platform and see if it's the right fit for your business. **Free features**[**\[2\]**](#footnotes)**:** - **Detailed active customer profiles:** Manage up to 250 active profiles in your customer contacts list, including information like email addresses, names, and purchase history. The profile limit helps you start small and scale as your business grows. - **Email automation:** Automate simple email workflows, such as sending welcome emails to new subscribers or abandoned cart reminders to customers who leave items in their cart. - **A/B testing:** Create two or more variations of an email, such as having different subject lines or email content, and send them to a split audience to gauge which elements perform better with audiences.  - **Built-in forms and pop-ups:** Capture website visitors' email addresses and build your subscriber list. You can create various form types, such as pop-ups, embedded forms, and flyout forms, and customize their design.  - **Pre-designed templates:** Choose from a wide range of pre-designed templates that adhere to email marketing best practices.These are optimized for mobile devices and can be easily customized to match your brand's style and messaging. Templates often include elements such as clear calls to action, mobile-friendly layouts, and visually appealing designs. _Audience segmentation in Klaviyo (_[_Source_](https://www.capterra.com/p/156699/Klaviyo/)_)_ ### Email plan **Starting price:** $20 per month (billed monthly) for 251-500 active profiles **Ideal for:** Businesses who wish to expand their email marketing efforts and are looking to personalize at scale. Klaviyo's Email plan is designed for growing businesses that require advanced email marketing capabilities. It offers a significant increase in monthly email sends, along with features such as mobile push notifications, SMS marketing credits, and dedicated customer support. With this plan, you can create email campaigns, automate workflows, and leverage powerful analytics to optimize your marketing efforts.   **Email plan features**[**\[2\]**](#footnotes)**:** - **Mobile push notifications:** Send targeted messages directly to your app users' devices. These timely alerts can be used to re-engage customers, promote sales, or provide important updates, helping to boost app retention and drive conversions. - **Benchmarks:** Compare your performance to 100 of your closest peer brands and gain valuable insights into important metrics such as conversion rates and abandoned cart recovery. This feature is particularly useful for understanding industry standards and setting performance goals for your email campaigns. - **Reporting:** Monitor your performance across all channels, including email, SMS, and mobile push notifications. The software offers you a comprehensive analytics dashboard, customizable reports, and real-time alerts to provide you insights and help you take corrective measures.  - **RFM analysis:** Group and analyze customer profiles based on order recency, frequency, and monetary (RFM) value. By understanding these metrics, you can tailor your marketing efforts to target specific customer segments more effectively.   - **Automated workflows:** Create customized email, SMS, and mobile push flows triggered by customer actions. By setting up automated workflows, you can save time and effort while providing a more personalized and effective customer experience. _A/B testing feature in Klaviyo (_[_Source_](https://www.capterra.com/p/156699/Klaviyo/)_)_ ### Email and SMS plan **Starting price:** $20 per month (billed monthly) for 251-500 active profiles and 150 SMS credits **Ideal for:** Businesses seeking a comprehensive marketing solution with email and SMS marketing capabilities. The Email and SMS plan combines the power of email and SMS marketing, allowing you to send targeted text messages in addition to emails. This plan offers features such as SMS A/B testing, personalized messaging, and in-depth SMS analytics to help you engage customers and drive sales through multiple channels. **Email and SMS plan features**[**\[2\]**](#footnotes)**:** - **Omnichannel campaigns:** Create personalized artificial intelligence (AI)-driven campaigns and deliver tailored content that resonates across multiple channels, including email and SMS. Klaviyo provides a single view of each customer, allowing you to track their interactions across all channels. You can also create cross-channel workflows and personalize your messages. - **Smart scheduling:** Schedule your sends down to the minute, steering clear of peak times and automatically adjusting for your subscribers’ local time zones. Klaviyo leverages AI to determine the optimal time to send your emails and SMS messages to maximize engagement.  - **Last-touch multichannel attribution:** Understand which message via which channel sealed the deal. This feature allows you to accurately attribute sales to the last engaged channel, whether it’s email, SMS, or mobile push. - **SMS performance dashboard:** Get a comprehensive view of your SMS performance via a dashboard that consolidates all essential SMS data into a single view. You can view the total SMS revenue, track SMS audience growth, review SMS deliverability, and more.  - **SMS AI:** Leverage AI to create entire SMS campaigns and generate replies to text back customers. This assistance is especially beneficial for marketers who are considering SMS marketing for the first time. _Analytics in Klaviyo_ _(_[_Source_](https://www.capterra.com/p/156699/Klaviyo/)_)_ ## Total cost of ownership When evaluating Klaviyo for your marketing needs, it’s important to consider the total cost of ownership (TCO), including the upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses: ### Upfront costs Upfront costs are the initial expenses incurred when purchasing or subscribing to the software. These costs may include licensing, installation, setup, and training-related expenses. Setup fees typically include customization, data migration, configuration, training, and installation charges. Klaviyo doesn't have any upfront costs. Klaviyo offers a freemium model, meaning you can start using the platform without any initial payment. For higher tiers and more active contact limits, you only pay a monthly fee based on the number of active contacts on your list. However, it’s important to review each plan’s details to understand what is included and what might incur extra costs. ### Additional costs to consider  Data migration, staff training, third-party integrations, and maintenance and upgrades are some of the most common additional costs across different vendors, so it’s important to factor them into your budget. Klaviyo does not charge hidden fees for data migration, third-party integrations, or maintenance. Their pricing model is transparent and primarily based on the number of active contacts on your list. However, there are some other costs you should keep in mind. For example, Klaviyo uses a credit-based system for SMS messages. The cost per credit varies based on the quantity purchased. Similarly, you could be charged carrier fees, which are additional fees charged by mobile carriers for delivering SMS messages. #### Services needed to implement or manage the platform Klaviyo offers a help center with resources for answers to common questions, such as getting started, billing, and more. It also offers community support where you can learn and share tips with other Klaviyo users. Additionally, it offers live and on-demand video training, courses, and certifications from experts via the Klaviyo academy.  Depending on your plan, Klaviyo also offers email and chat assistance to users; free accounts have access to email support only for the first 60 days. As you get started with Klaviyo, a member of the onboarding team assists you with best practices and strategic recommendations in dedicated 1:1 sessions. #### Internal resources needed for ongoing platform management Depending on the scale and complexity of your email marketing operations, you may need to dedicate some resources to: - **A dedicated marketing professional:** A dedicated marketing professional can help you create and schedule email campaigns, set up automated workflows, and analyze campaign performance.  - **Content creator:** You may need a content creator to help you with crafting compelling copies for your email and SMS campaigns.  - **Developer**: A developer may be required if you require custom integrations or advanced features, along with assistance for intricate automation workflows. ## How to choose the right Klaviyo pricing plan Here are some considerations you should keep in mind when choosing the best Klaviyo pricing plan for your business: _Key considerations while choosing the right Klaviyo plan_ - **Assess your business needs.** When selecting the right Klaviyo plan, it's crucial to assess your business needs to ensure you choose the most suitable option. If you're a small business with a limited email list, the free plan may suffice. As your business expands, consider upgrading to a paid plan to accommodate a larger contact list and more advanced features. Likewise, if you primarily need to send basic email campaigns, the free plan or a low-tier paid plan might be sufficient. However, if you want to implement advanced automations such as abandoned cart reminders, win-back campaigns, and personalized product recommendations, a higher-tier plan is recommended. Nearly 100% of email marketing software reviewers on our website say third-party integrations are essential in email marketing software, while 94% consider email campaign management as an important feature.[\[3\]](#footnotes) - **Consider your budget.** Consider your budget carefully when choosing a Klaviyo plan. Klaviyo offers a range of plans, from a free plan to more advanced paid plans. Determine how much you're willing to allocate to email and SMS marketing and consider the potential return on investment (ROI) from these channels. Klaviyo's pricing is often based on the number of active contacts, so estimate your future growth to determine the plan that will accommodate your expanding list. If you plan to use SMS marketing, factor in the cost of SMS credits. While many integrations are free, some may require additional fees or credits. Consider all this carefully before finalizing the right plan for your business. - **Compare the features of each pricing plan.** When selecting a Klaviyo plan, carefully compare the features offered by each plan to ensure whichever plan you choose aligns with your business needs. Consider features such as the number of active profiles, monthly email sends, SMS credits, automation capabilities, and analytics across different plans. Also, assess the level of customer support provided by each plan. By carefully comparing the features of each plan, you can select the one that offers the best value for your money and meets your specific business requirements. ## How to maximize the value of your Klaviyo subscription Maximizing the value of your Klaviyo subscription involves a combination of feature utilization, team education, and strategic planning. Here are a few practical ways to get the most out of the platform: _Ways to maximize the value of your Klaviyo subscription_ ### Utilize all the important features Make sure you explore Klaviyo’s core features to simplify workflows and increase productivity. These include: - **Drag-and-drop email builder:** Use Klaviyo’s email builder to create visually appealing emails without needing any coding knowledge. You can also use dynamic content to personalize emails based on customer behavior and preferences.   - **Integrations:** Connect Klaviyo with a wide range of tools and platforms, including eCommerce, customer relationship management (CRM), and payment gateway platforms. This will help you automate processes, simplify operations, and enhance your marketing efforts without the need to switch between apps. - **A/B testing:** Test different variations of your email campaigns to determine which performs best. By testing different elements such as subject lines, email content, and send times, you can optimize your campaigns for maximum impact.  - **Analytics:** Get in-depth insights into key metrics such as open rates, click-through rates, and conversions. Detailed analytics can help you measure and refine the performance of your email and SMS marketing campaigns. ### Leverage customer support and learning resources Take advantage of Klaviyo’s extensive support options and resources to maximize platform adoption. - **Support channels:** For questions or troubleshooting, use the help center. You can also consider Klaviyo’s live training or the Klaviyo academy. Users can submit an online ticket if they have any trouble accessing their account. Paid account users also have access to 24/7 email and chat support.  - **Help center:** Leverage educational guides, courses, and materials that can help you get started and grow with Klaviyo. The help center offers a variety of resources, including a community forum and knowledge base with a search bar to find relevant information. ### Tailor your plan to business needs Here are some additional tips to help you maximize the value of your Klaviyo subscription: - **Consider plan alignment:** Ensure your current plan accommodates your present contact limit, email sends, automation, and support requirements. You can upgrade or downgrade your Klaviyo plans based on your requirements. - **Training and education:** Train your team members on how to effectively use the software’s features and encourage them to leverage the help center to refine their usage. - **Think of scalability:** Evaluate your business's growth potential and whether you need a higher-tier plan to accommodate future expansion. - **Review your subscription regularly:** Monitor your team's use of Klaviyo and ensure that all paid features are being utilized. Adjust plans if necessary to avoid overpaying or underutilizing key functionalities. ## Is it worth paying for Klaviyo? Whether it’s worth investing in Klaviyo depends on your business requirements and budget. Here's a breakdown to help you decide: ### Value for money A top-rated email marketing software solution, Klaviyo has a value-for-money rating of 4.2 out of 5, according to our verified software reviews. This rating reflects the platform’s ability to deliver powerful features at an accessible price point. Here are some review excerpts from verified users of Klaviyo that helped us understand its value proposition relative to cost[\[2\]](#footnotes): Zenia P.Marketing CoordinatorRetail6-12 months Overall I have had a good experience with Klaviyo. They do what they do well. I find them a little expensive, but I can't deny that they have a good quality product. June 23, 2023 Edward N.Affiliate Marketing SpecialistMarketing and AdvertisingLess than 6 months Klavyo's advanced capabilities enable users to understand customer behavior patterns, enabling them to make smarter decisions about marketing campaigns or product offerings. Features can be expensive compared to other affordable email marketing platforms. December 27, 2022 Somi S.Operations Manager Consumer Goods6-12 months There is a fixed number of emails that can be sent on the free plan. However the paid plan is pretty affordable too. December 28, 2022 [Read more Klaviyo reviews here.](https://www.capterra.com/p/156699/Klaviyo/reviews/) ### Features of the Free plan Even if you’re confused and unsure about making a long-term commitment, Klaviyo has a free plan to help you understand how the software and its features work. You can use the free plan to: - **Get started with basic email marketing:** This plan allows you to create and send email campaigns, newsletters, and automated emails, test different variations of your emails, and assess basic analytics. However, you can manage only up to 250 active contacts with this plan and send a maximum of 500 emails per month. - **Explore templates:** Access a library of pre-designed email templates that you can customize to fit your brand and messaging. These cover a variety of use cases, such as welcome emails, abandoned cart reminders, and promotional emails. ### When to upgrade Consider upgrading to a paid plan if: - You have more than 250 active contact profiles in your list - You need to send over 500 emails per month - You need SMS marketing features or priority customer support ### Customer support options Klaviyo offers a variety of customer support options, but the level of access depends on your subscription plan. Whether you're just starting out or managing complex workflows, Klaviyo’s resources ensure you’re fully equipped to leverage its capabilities to the fullest. Here’s a closer look at the support options available:  - **Knowledge base and help center:** Leverage an extensive online resource base with articles, tutorials, and FAQs. Similarly, the help center covers a wide range of topics, from basic setup to advanced features and provides self-service options for common issues. - **Live chat:** Klaviyo offers 24/7 live chat support for paid plan users, which is ideal for quick questions and troubleshooting.  - **Email support:** You can submit a support ticket through the help center.  - **Community forum:** Klaviyo offers email support to all users, including free and paid plan users. However, this is limited to the first 60 days for free plan users.  - **Community forum:** Klaviyo offers an online platform for users to connect, share experiences, and ask questions. You can also find answers to common questions and get help from other Klaviyo users. - **Klaviyo Academy:** You can also access the Klaviyo Academy for online courses and training materials that can help you learn how to use the platform effectively. Evaluate your specific needs and choose the plan that best aligns with your objectives to maximize the benefits of this powerful email marketing platform. ## Is Klaviyo right for you? ### Assessing your requirements Choosing the right Klaviyo plan requires careful evaluation of your specific needs. Start by identifying the key aspects of email marketing that are most important to your team. Ask yourself the following questions: - **How many emails do we want to send with Klaviyo?** This is a crucial factor to consider when selecting a Klaviyo plan. Its pricing plans are often tiered based on the number of emails you can send each month. If you're sending a few emails per month, the free plan might suffice. For businesses sending thousands of emails, you'll need to consider a paid plan. Other than this, also consider your email frequency, campaign complexity, and future growth to select the Klaviyo plan that offers the best value for your budget. - **What features are essential to our business?** When selecting a Klaviyo plan, it's best to identify the specific features you absolutely need to attain business goals. Consider whether you need core features such as email automation, A/B testing, and personalized campaigns or more advanced features such as predictive analytics, advanced segmentation, and omnichannel marketing.  - **What kind of support do we need?** This question is vital when selecting a Klaviyo plan, as different plans offer varying levels of customer support. If your team is new to email marketing or Klaviyo, you might need more extensive support. Ask yourself how quickly do you need your issues to be resolved? Also, understand the support channels you require to reach out to the customer support team since some plans offer priority support with faster response times. By considering these factors, you can choose a plan that provides the level of support you need to effectively use Klaviyo. - **Do we need integrations with other software?** When selecting a Klaviyo plan, it's essential to consider your existing tech stack and the need for integrations. If you need to integrate Klaviyo with your eCommerce store, CRM, or other marketing tools, ensure that the plan you choose supports the necessary integrations. By integrating Klaviyo with your existing tools, you can simplify your workflows, automate tasks, and gain deeper insights into your customer data. To make the best choice, we recommend further exploring Klaviyo’s pricing plans and features in detail. ### Alternatives to Klaviyo Klaviyo is a highly-rated tool that has garnered an **overall rating of 4.7 stars (out of 5)**. But how does Klaviyo compare to competitors in the email marketing space when it comes to pricing? When considering value for money, Klaviyo has an average rating of 4.2 out of 5. A lot of its competitors fare better than this in this category. For example, **Gmail** has a value-for-money rating of 4.7 out of 5. It’s a part of Google Workspace which has paid plans starting at $6 per user, per month, billed monthly. Likewise, **MailerLite** has a rating of 4.7 out of 5 and paid plans starting at $9 per month, billed annually. **Brevo** has an average value-for-money rating of 4.4 out of 5 and paid plans starting at $8.08 per month, billed annually. Both **ActiveCampaign** and **Mailchimp** have a value-for-money rating of 4.2 out of 5 and paid plans starting at $15 per month, billed monthly, and $6.77 for the first 12 months, billed monthly, respectively. Each of these alternatives has unique strengths: **Gmail's** mobile optimization, rated 4.9 out of 5, ensures a smooth email experience across all devices. It automatically adjusts to smaller screens, making emails easy to read on smartphones and tablets. **MailerLite's** campaign scheduling feature, rated 4.8 out of 5, allows you to precisely control when your emails are sent. You can schedule specific dates and times for your campaigns to go live, ensuring timely delivery and a consistent content calendar. **Brevo** has received an average rating of 4.6 for its click-tracking capabilities, which allows you to monitor the performance of your email campaigns by tracking which links in your emails are being clicked and engaged with. This is valuable information which helps you understand which content resonates with your audience and which areas need improvement.  **ActiveCampaign’s** campaign management capabilities have received an average rating of 4.5 out of 5. This feature lets you create, send, and analyze various types of email campaigns, including standard and automated campaigns.  **Mailchimp's** engagement tracking, rated 4.7 out of 5, lets you monitor audience interaction with your emails. Track standard metrics and get granular insights such as link clicks, geolocation, and device-specific engagement to measure campaign effectiveness. Check out the [top Klaviyo alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/), comparable in terms of core features, pricing, and usability. ### Cost comparison: Klaviyo vs. popular alternatives [4.6 (3407)](https://www.capterra.com/p/132996/brevo/#reviews) * * * Starting Price $9.00 Usage Based , Per Month * * * ### Making the final decision Overall, Klaviyo stands out as a great email marketing and all-in-one business software with a functionality rating of 4.6 out of 5 and an overall rating of 4.7 out of 5. Based on user reviews on Capterra, Klaviyo has particularly high scores in campaign scheduling (4.8), campaign management (4.7), mobile optimization (4.5), lead capture (4.5), and list management (4.4). However, with paid plans starting at $20 per month, billed monthly, Klaviyo offers an average value-for-money rating of 4.2 out of 5 in comparison to its competitors. To determine if Klaviyo is the right fit for your email marketing needs, assess your specific requirements and compare them with the features available in different Klaviyo plans. While the Free plan offers a cost-effective way to get the foundations right to set up your business, it might not be suitable if you have advanced business needs. The high-end plans, including Email and Email and SMS, provide advanced features, including increased limits on active profiles and monthly email sends. These benefits make the paid plans a worthwhile consideration for large and growing teams. Consider requesting a demo and reading additional user reviews. This evaluation will help you select the plan that best meets your goals and enhances your team's productivity. ## FAQs Does Klaviyo offer any discounts? Klaviyo doesn't typically offer public discounts or promotions. Their pricing structure is generally straightforward, and the best way to get the most value is to choose the plan that aligns with your specific needs and budget. However, you can keep an eye on their website for any special offers or limited-time promotions. Can you use Klaviyo for free? Yes, Klaviyo offers a Free plan that's ideal for small businesses and startups. It allows you to manage up to 250 active profiles on your contact list and send up to 500 emails per month. However, if your limits exceed these numbers, you will have to invest in the paid plans of the tool. Is Klaviyo more expensive than Mailchimp? While both platforms offer robust email marketing features, Klaviyo tends to be a bit more expensive, particularly for larger email lists and advanced features. However, it's important to consider the value proposition of each platform and note that the cost difference can vary depending on specific needs and usage. To compare between the two platforms and understand Mailchimp’s pricing, view [MailChimp pricing.](https://www.capterra.com/p/110228/MailChimp/pricing/) Who competes with Klaviyo? Klaviyo competes with several other email marketing and automation platforms such as Gmail, Mailchimp, and MailerLite. You can check the [complete list here](https://www.capterra.com/p/156699/Klaviyo/alternatives/). Do I need Klaviyo for Shopify? Whether you need Klaviyo for your Shopify store depends on your specific needs and goals. As your business grows and your marketing strategies become more complex, Klaviyo can be a valuable tool to help you achieve your goals. Does Klaviyo charge for suppressed emails? No, Klaviyo does not charge for suppressed emails. Suppressed emails and users are those that are no longer active and will not receive any further marketing communications. These contacts are removed from your active contact list and therefore do not count towards your monthly billing. Can you cancel Klaviyo at any time? Yes, you can cancel your Klaviyo plan at any time. To cancel a plan, you need to log in to your Klaviyo account and navigate to the billing section. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Nov. 24, 2024) based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for email marketing software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of Nov. 24, 2024). [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of Klaviyo pricing](#overview-of-klaviyo-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Klaviyo pricing](#what-users-say-about-klaviyo-pricing) - [Detailed breakdown of Klaviyo pricing plans](#detailed-breakdown-of-klaviyo-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Klaviyo pricing plan](#how-to-choose-the-right-klaviyo-pricing-plan) - [How to maximize the value of your Klaviyo subscription](#how-to-maximize-the-value-of-your-klaviyo-subscription) - [Is it worth paying for Klaviyo?](#is-it-worth-paying-for-klaviyo) - [Is Klaviyo right for you?](#is-klaviyo-right-for-you) - [FAQs](#faqs)