--- title: "Klaviyo Pricing 2026 | Capterra" description: "Learn more about Klaviyo pricing plans including starting price, free versions and trials." source_url: "https://www.capterra.com/p/156699/Klaviyo/pricing/" page_type: "pricing" language: "en" --- # Klaviyo Pricing - Overall rating: 4.6 out of 5 from [535 reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) - Starting at $20.00 per month - Free trial: Available - Free version: Available - Credit card required: Not provided by vendor --- ## How much does Klaviyo cost? Klaviyo has **3 different plans**. The pricing **starts at $20 usage based per month** with a free plan available. ### Free - Price: Contact vendor - Billing: Flat Rate, Per Month #### Free plan includes: - Under 250 active profiles - Integrate data - Academy courses - Mobile push ### Email - Price: $20.00 - Billing: Usage Based, Per Month #### Email plan includes: - 251 - 500 active profiles - Email support - Chat support - 5,000 Emails per month ### Email + SMS - Price: $35.00 - Billing: Usage Based, Per Month #### Email + SMS plan includes: - Starting at 5,000 monthly email sends - Email and Chat Support - 1,250 SMS credits per month - Multi-channel A/B testing - Multi-channel attribution - Multi-channel segmentation --- ## Is Klaviyo worth the price? ### Value for Money - Overall rating: 4.3 out of 5 - Good or excellent value for money: 81% AI summary based on 113 value-for-money rating reviews: Some users say Klaviyo offers a fair pricing model, especially with its free plan for smaller businesses and the ability to upgrade as needed. Some reviewers find the software's extensive features and functionalities justify the cost, and they appreciate the return on investment, particularly for e-commerce businesses. However, some reviewers feel that Klaviyo's pricing can be expensive, especially as the number of subscribers increases. #### Rating breakdown - Ease of use: 4.5 - Customer service: 4.3 - Features: 4.6 - Ease of deployment: 4.4 - Likelihood to recommend: 78% Based on 535 total Klaviyo reviews. --- ## How does Klaviyo compare to other alternatives? Klaviyo starts at $20 usage based per month. Explore how its pricing and plan options compare with top alternatives below. Klaviyo pricing comparison | Product | Plans | Starting price | Free version | Free trial | Value for Money | | --- | --- | --- | --- | --- | --- | | Klaviyo — 4.6 out of 5 ([535 reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)) | 3 plans | $20.00 /usage/mo | Available | Available | 4.3 | | [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 ([6,251 reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)) | 3 plans | $15.00 /user/mo | Available | Available | 4.2 | | [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 ([3,512 reviews](https://www.capterra.com/p/132996/brevo/reviews/)) | 4 plans | $9.00 /usage/mo | Available | Not available | 4.5 | | [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) — 4.5 out of 5 ([17,674 reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)) | 4 plans | $13.00 /mo | Available | Available | 4.4 | | [Gmail](https://www.capterra.com/p/202338/Gmail/) — 4.8 out of 5 ([13,516 reviews](https://www.capterra.com/p/202338/Gmail/reviews/)) | 1 plan | Not available | Available | Available | 4.8 | --- ## What reviewers say about Klaviyo's pricing ### What they like - **Klaviyo offers a fair pricing model** Especially with its free plan for smaller businesses and the ability to upgrade as needed. Some reviewers find the software's extensive features and functionalities justify the cost, and they appreciate the return on investment, particularly for e-commerce businesses. - **The platform is cost-friendly and provides good value for money compared to competitors** Reviewers appreciate that the pricing model allows small businesses to start using the software and grow gradually. - **The software is affordable for relatively small marketing budgets and that the month-to-month contract is convenient** ### What holds them back - **Klaviyo's pricing can be expensive** Especially as the number of subscribers increases. Some users report that the cost can be prohibitive for small businesses or those with limited budgets. - **The pricing structure based on the number of profiles or emails can be confusing and lead to higher costs** Some users say the advanced features, while valuable, can be complex to navigate and justify the higher price. - **Others mention that the cost increases significantly as their mailing list grows** Making it difficult to maintain the service within their budget. ## Price & value in reviewers' words * * * 5 out of 5 stars > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget - there are more cost-effective alternatives." Reviewer: Verified Reviewer Role: CEO * * * 5 out of 5 stars > "We started using this program on the free plan so as to know if it was worth it or not, but fortunately everything went well and we upgraded to the paid plan after a couple of months." Reviewer: Ade A. Role: Online Digital Marketer * * * 5 out of 5 stars > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." Reviewer: Dan J. Role: Lead Strategist, Designer * * * 5 out of 5 stars > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract." Reviewer: Verified Reviewer Role: Marketing [Check all reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)