--- title: "Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Klaviyo the right Email Marketing solution for you? Explore 531 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://bx-capterra-fa08pa6pm-g2dm.vercel.app/p/156699/Klaviyo/reviews/" page_type: "reviews" language: "en" --- Klaviyo 4.6 (531) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 21st, 2026 # Reviews of Klaviyo Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews DN Dmytro N CEORetail, 2 - 10 employeesUsed the software for: More than 2 years. “Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue.“ May 16, 2026 Dan J Lead Strategist, DesignerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business.“ March 19, 2026 DN Dmytro N CEORetail, 2 - 10 employeesUsed the software for: More than 2 years. “It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales. Despite the premium price, the ROI makes it completely worth it.“ May 16, 2026 AD Alexandre D Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting.“ June 26, 2026 Marc G Digital and Marketing senior specialistMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences.“ March 18, 2026 DY Darren Y Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Reporting is clunky and the UI buries things that should be front and center.“ April 10, 2026 AD Alexandre D Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs.“ June 26, 2026 Doga I DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Some features are not available for every account/business.“ February 16, 2026 ## Showing most helpful reviews Showing 1-25 of 531 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Linda S. CEO Founder Consumer Services Used the software for: 2+ years ### "Powerful Ecommerce Email Platform With a Learning Curve" April 20, 2026 5.0 Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. Pros What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. Cons The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) wanted a richer analytics platform for my clients Review Source VR Verified Reviewer Digital and Marketing senior specialist Marketing and Advertising Used the software for: 2+ years ### "CRM Email automation driven data platform for small business and E-shop " March 18, 2026 4.0 My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients Pros What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. Cons The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. Alternatives considered [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reason for choosing Klaviyo for the Sales HUB, for aligning and tracking the SQLs in the sales pipeline Review Source AD Alexandre D. Secretary General Information Technology and Services Used the software for: 2+ years ### "Fair features with scope for improvement." June 26, 2026 4.0 If your priority is sending targeted emails, Klaviyo is a good platform to use to send emails and keep track of contacts. It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs. However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks. Pros We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. I also like the security measures they have in place, it's great to know that our company sensitive information is well-protected. Their spam filtering is okay, and it gets rid of unnecessary spam in the inbox which is a pain for administrator's like myself. Cons It could become a lot of money for us as a smaller company as we don't utilise all the advanced features. Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting. Additionally, although user-friendly, the interface might provide more customization alternatives to cater to different workflows in non-marketing teams. Review Source SO Shane O. Operations Sporting Goods Used the software for: Less than 6 months ### "Good for the right product" July 16, 2026 3.0 While we only used it for around six months, we found it very handing and did get sales from Klaviyo Pros We used Klaviyo for a short time and we found it to be a very good product and were happy with the performance and reporting Cons It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing) Review Source Cody A. President Marketing and Advertising Used the software for: 2+ years ### "Amazing platform but comes at a cost $$$" May 1, 2026 4.0 Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it Pros Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. Cons Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Klaviyo had better functionality and I could customize my flows the exact way I wanted to Review Source AW Angela W. Graphic Designer Consumer Goods Used the software for: 1-2 years ### "One of the Best Marketing Tools We Use" January 7, 2026 5.0 Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. Pros Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. Cons The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp is an email tool; Klaviyo is an e-commerce growth platform. We made the switch for the seamless Shopify integration, the automation templates, and the fact that it was built specifically for online stores. Review Source Joseph E. Ecommerce and IT Manager Health, Wellness and Fitness Used the software for: 2+ years ### "They are the top for a good reason" November 3, 2025 4.0 I have been using Klaviyo for many years now and throughout the whole time it has been a great partner we can rely on to work. It is the name brand in the email/sms marketing space for a reason. Pros I love how robust the tool is. Its segmentation, A/B testing, email sending, and integrations seem very in-depth, and it all works very well. Cons I don't like the pricing structure for a lot of it. Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do. Alternatives considered [Sendlane](https://www.capterra.com/p/172687/Sendlane/) Reason for choosing Klaviyo Because we were already using Klaviyo and we didn't want to lose all of the time to set up. Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) Because Klaviyo promised us that we could get a better deal and a lot more features when we tie in our SMS with our email marketing. Review Source Bill L. Vice President of Sales and Operations Information Technology and Services Used the software for: Less than 6 months ### "Email solutions for marketing " February 2, 2026 4.0 It does a great job tracking and providing data on open clicks delivering etc. Highly recomd the campaign email option. Pros Allows for tracking on emails and website trafffic. We like how the data graphs. Easy flows and campaigning. Cons No phone support...live chat support is very confusing and they refer to self help a lot. You have to have a lot of patience. Alternatives considered [Wishpond](https://www.capterra.com/p/145745/Wishpond/) Reason for choosing Klaviyo Cost was a lot less per month. You also habe no long term commitments. Review Source Allie H. Founder Apparel & Fashion Used the software for: Less than 6 months ### "Klaviyo is a must have for Shopify brands" January 27, 2026 5.0 Pros Klaviyo is just such a stellar product, even as a small business owner. It was incredibly easy to set up and get campaigns going. Cons Pricing is a bit expensive but it's totally worth it in the end as there's just so much capability to use it & grow my business through the Shopify integration. Alternatives considered [Kustomer](https://www.capterra.com/p/158128/Kustomer/) Reason for choosing Klaviyo LinkedIn presence was far above the rest in terms of employer branding. Review Source SG Sauve G. Sales Representative Insurance Used the software for: 2+ years ### "Love Klaviyo" June 16, 2026 5.0 Overalll Klaviyo boost our email response and open rates .I appreciate the ability to reach and engage ideal prospect effectively who becomes our clients. Pros I always recommend Klaviyo ,the entire platform is highly customizable ,easy to use and I'm able to reach and engage ideal prospects across multiple channels . Great automation tools for creating automated campaigns and emails. Also many pre bulit tempates that helps to make emails very quick. Cons Other than Klaviyo price been abit high ,no any other complain I can mention about .Features and support are top notch. Review Source MB Miriam B. Administrator Retail Used the software for: Less than 6 months ### "Professional Email Automation " March 23, 2025 5.0 The designing of the emails were great. The live tracking of the email clicks and all other recipients' behaviors make it so functional and clear to see. Automating and scheduling emails has been so easy yet so powerful! Pros Professional tool for creating and managing email marketing campaigns. Its versatile platform and feature options really helps my business. Cons It was pretty complicated to manage the email domain switch. I was doing it myself since my collaborator is not allowed to manage the domain settings. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo It has much more professional features. More options and custom settings. Review Source KM Kortney M. Owner Luxury Goods & Jewelry Used the software for: 1-2 years ### "Good tool but expensive for small lists" January 22, 2025 4.0 Good piece of software that I used for a long time until I looked for alternative for a lower cost. Pros Easy to use, had all the necessary features Cons The cost was getting high especially for a small list. And the support was not always available straight away Switched from [Drip](https://www.capterra.com/p/164933/Drip/) Drip is a "luxury" email marketing tool. Very good but very expensive. Review Source GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager Retail Used the software for: 2+ years ### "Wonderful to work with" November 8, 2024 5.0 Wonderful! Their support is awesome and helped grow our email marketing into a revenue driver Pros Easy to use, PHENOMENAL customer support, key features, zero worry about reliability. Cons A bit pricy and tiers and auto upgrades take a while to get used to Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Unsure, change happened prior to my time at the company Review Source JV Jeannie V. Operations Manager Consumer Goods Used the software for: 2+ years ### "Klaviyo is a Game Changer" October 14, 2024 4.0 Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce. It has helped us create personalized marketing campaigns based on how our customers are actually shopping, which means more engagement and better conversion rates. Pros Klaviyo has been a game-changer for our eCommerce marketing. We especially like the advanced segmentation, powerful automation, and in-depth analytics that have helped us create personalized campaigns based on our customer’s behavior. With seamless integrations, customizable templates, and SMS marketing, Klaviyo is versatile tool that has scaled our business, driving higher engagement and conversion rates. Cons While Klaviyo offers powerful features, there are a few drawbacks to consider. The pricing can become steep as your subscriber list grows, which may be a challenge for smaller businesses. The platform also has a bit of a learning curve, with its extensive features potentially overwhelming beginners. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Klaviyo Klaviyo and Constant Contact serve different needs, Klaviyo is designed primarily for eCommerce which is what we were looking for. Constant Contact is more general, catering to small businesses and nonprofits with simpler tools for newsletters and basic campaigns. Additionally, Klaviyo integrates seamlessly with major eCommerce platforms like Shopify, while Constant Contact’s integrations are more limited. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switching from Mailchimp to Klaviyo has offered us several key advantages for our eCommerce business. Klaviyo provides better integration with Shopify, more advanced segmentation options, and deeper analytics, allowing for highly targeted and data-driven campaigns. Review Source Doga I. Director Marketing and Advertising Used the software for: 2+ years ### "Great for eCommerce brands" February 16, 2026 5.0 Pros Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. Cons Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. Review Source PG Patricia G. Customer Service Lead Hospitality Used the software for: 1-2 years ### "Gorgeous newsletters to our returning customers." January 21, 2026 5.0 When it comes to hospitality, the importance of relationship with former guests is instrumental towards direct bookings. I have been using this tool to send monthly newsletters and holiday gifts. It renders our brand as high-end and refined in spite of the fact that I frequently believe we are spending money on the high-tech retail functions which we simply do not use. Pros The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder. Cons The reporting dashboard is highly oriented towards e-commerce revenue and therefore it is hard to follow the engagement-based metrics that are of greater interest to hospitality such as open rates on informational emails. Review Source NM Natasha M. Controller Retail Used the software for: 2+ years ### "Great Email and SMS program " June 1, 2025 4.0 Great- it’s a bit costly but for the size of our email list, it can keep up with 95% of what we’d like to do with email and the SMS Pros It’s very easy to use, all the extra help documentation and free courses it offers. Syncs to Shopify and has good reporting. Cons That it’s a bit behind in how customer email is changing now. There are some things we’d like to be able to do but it’s limitations prevent us- especially in the AI sector Review Source NM Noga M. VP of Marketing Financial Services Used the software for: 1-2 years ### "Good tool for companies with no apps" November 6, 2025 5.0 was a good product when our company didn't have an app but when we did and wanted smarter campaigns that send push notifications to people that have the app and emails that didn't - they don't have that solution Pros Good email marketing platform. The tool is easy to use, straight forward and the customer service is good. Cons Not a good fit for brands that have an app as their campaigns can't combine push and emails together Review Source KC Katie C. Email Team LEad Marketing and Advertising Used the software for: 2+ years ### "Best ESP by far" May 19, 2025 5.0 Great. Klaviyo support team can't be beat, their live chat support members are so so helpful. Overall, the testing, AI tools, ease of the platform, deliverability, and results are just top tier. Pros Klaviyo is THEE most robust ESP. The AI tools, deep personalization, and ease of the platform can't be replicated. Cons Cost and pricing structure are not my favorite. I think their pricing has, and continues to go up each year and is only cost-effective if you're a huge brand. Review Source JL James L. Owner Retail Used the software for: 1-2 years ### "The best email software out there" April 17, 2025 5.0 Superb. Love it. If you have an ecommerce store, you have to at least consider Klaviyo. Pros The simple way you can manage your campaigns and see the results. Cons It would be great if you could trigger emails from website search data Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better automation and Shopify integration Review Source IA Isaac A. Marketing Coordinator Logistics and Supply Chain Used the software for: 6-12 months ### "Give this one a shot!" June 4, 2025 4.0 I had a great experience with Klaviyo. I would highly recommend anyone to use this. It is fantastic for marketing automation. Pros I really liked the functionality of this program. The email and SMS features really stepped up our marketing strategy. Cons Initially, getting started on this system took me a minute. I was not the biggest fan of its functionality at first, but it has grown on me! Review Source ZM Zach M. Head of Ecommerce Health, Wellness and Fitness Used the software for: 2+ years ### "Long term happy customer" March 13, 2025 5.0 Pros Best ecommerce email provider out there. Segments, shopify integration, etc. all great. Cons The latest pricing changes have added pressure to cleaning lists more regularly. Review Source SW Simona W. Head of marketing Building Materials Used the software for: 6-12 months ### "Professional Email Automation " July 24, 2025 5.0 Pros For the structure our emails, Klaviyo has been an effective tool. It allows to create custom scenarios. The interface is clear, automations are easy to set up. Cons Learning it can be tricky for new ones discovered it. The price can also quickly rise if you work on certain complex databases. Review Source AK Anthony K. Head of E-commerce Retail Used the software for: 1-2 years ### "Works great and fully featured" March 13, 2025 4.0 Overall pretty good at setting up flows and campaigns. Pros Fully featured for email marketing campaigns. Intuitive and easy to use. Cons Recent price increases really pulled back our campaigns. Review Source MRS Mara Rose S. Founder Food & Beverages Used the software for: 1-2 years ### "A must for ecommerce businesses looking to scale" March 13, 2025 5.0 Pros Easy to use and incredibly powerful. Comprehensive tool to scale ecommerce. Cons Pricing increases based on number of email users or necessary features. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Best for ecommerce, according to most users Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.