# Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Klaviyo the right Email Marketing solution for you? Explore 526 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (526) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 17th, 2026 # Reviews of Klaviyo Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews LW Lee W OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months. “Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for following an email, and subscribers“ January 12, 2026 Dan J Lead Strategist, DesignerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business.“ March 19, 2026 Marc G Digital and Marketing senior specialistMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences.“ March 18, 2026 DY Darren Y Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Reporting is clunky and the UI buries things that should be front and center.“ April 10, 2026 Linda S CEO FounderConsumer Services, 2 - 10 employeesUsed the software for: More than 2 years. “As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases.“ April 20, 2026 Doga I DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Some features are not available for every account/business.“ February 16, 2026 Elena D Marketing ManagerConsumer Electronics, 11 - 50 employeesUsed the software for: More than 2 years. “It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to facilitate the EDM process.“ February 11, 2025 Maral P MarketingInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract.“ July 16, 2025 ## Showing most helpful reviews Showing 1-25 of 526 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Linda S. CEO Founder Consumer Services Used the software for: 2+ years ### "Powerful Ecommerce Email Platform With a Learning Curve" April 20, 2026 5.0 Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. Pros What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. Cons The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) wanted a richer analytics platform for my clients Review Source VR Verified Reviewer Digital and Marketing senior specialist Marketing and Advertising Used the software for: 2+ years ### "CRM Email automation driven data platform for small business and E-shop " March 18, 2026 4.0 My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients Pros What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. Cons The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. Alternatives considered [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reason for choosing Klaviyo for the Sales HUB, for aligning and tracking the SQLs in the sales pipeline Review Source LC Lataysha C. Owner Retail Used the software for: Less than 6 months ### "AI helped me" April 6, 2025 3.0 My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. Pros I like the access aspect, meaning the fact that this is available for anyone to use. Cons I don’t like how hard it can be to understand how to use it. Review Source AW Angela W. Graphic Designer Consumer Goods Used the software for: 1-2 years ### "One of the Best Marketing Tools We Use" January 7, 2026 5.0 Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. Pros Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. Cons The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp is an email tool; Klaviyo is an e-commerce growth platform. We made the switch for the seamless Shopify integration, the automation templates, and the fact that it was built specifically for online stores. Review Source LE Lindsey E. Owner - Head Designer Arts and Crafts Used the software for: 2+ years ### "Easy Marketing with Tons of Features " February 5, 2026 5.0 Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match. Pros I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps. Cons I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was looking for a platform that had more features and automations. Review Source KC Kyle C. CMO Health, Wellness and Fitness Used the software for: 1-2 years ### "Klaviyo is the Best" February 16, 2026 5.0 Overall, my experience with Klaviyo has been great. I plan on continuing my relationship with them for many years. Pros Klaviyo has been a great program in our marketing stack. I love the ease of use and how simple it was to integrate with my Shopify website and other tech I'm using to manage my shop. I also really like how the widgets look on the site. Cons The only thing I wish Klaviyo would improve on is their reviews integration with TikTok Shop. I would love to be able to pass reviews from TikTok Shop to my website, or from my website to TikTok Shop. I see that this is functionality that others reviews platforms have with TikTok Shop. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Yotpo began sunsetting email/SMS, and I was forced to find a new solution. Overall, very happy this happened because I like Klaviyo much better. UI is improved, and the reporting is also much better. Review Source Bill L. Vice President of Sales and Operations Information Technology and Services Used the software for: Less than 6 months ### "Email solutions for marketing " February 2, 2026 4.0 It does a great job tracking and providing data on open clicks delivering etc. Highly recomd the campaign email option. Pros Allows for tracking on emails and website trafffic. We like how the data graphs. Easy flows and campaigning. Cons No phone support...live chat support is very confusing and they refer to self help a lot. You have to have a lot of patience. Alternatives considered [Wishpond](https://www.capterra.com/p/145745/Wishpond/) Reason for choosing Klaviyo Cost was a lot less per month. You also habe no long term commitments. Review Source Allie H. Founder Apparel & Fashion Used the software for: Less than 6 months ### "Klaviyo is a must have for Shopify brands" January 27, 2026 5.0 Pros Klaviyo is just such a stellar product, even as a small business owner. It was incredibly easy to set up and get campaigns going. Cons Pricing is a bit expensive but it's totally worth it in the end as there's just so much capability to use it & grow my business through the Shopify integration. Alternatives considered [Kustomer](https://www.capterra.com/p/158128/Kustomer/) Reason for choosing Klaviyo LinkedIn presence was far above the rest in terms of employer branding. Review Source VR Verified Reviewer Sr Manager, Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Powerful platform, rough edges at scale" April 10, 2026 4.0 It's the industry standard for a reason, but it's not frictionless. We use it daily for email and SMS across segmented lists, triggered sends, and campaign reporting. The core functionality works. The UX and support don't match what you're paying at scale. Worth it, but there's room to improve on the operator experience side. Pros Segmentation is genuinely powerful once you learn it. Having email and SMS in one platform makes targeting and list management way cleaner than splitting tools. Shopify integration is solid, flows trigger reliably, and the data is there if you know where to look. Cons Reporting is clunky and the UI buries things that should be front and center. Building anything beyond a basic flow takes way too many clicks. Review Source Dan J. Lead Strategist, Designer Marketing and Advertising Used the software for: 2+ years ### "Expensive but Effective Email Marketing Solution" March 19, 2026 5.0 Pros While expensive, there's really no other email marketing software like it. The built-in segmentation and integration with Shopify make it hard to compete with. Cons Expensive! And it seems like it just keeps going up. They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business. You need to be making significant revenue from email in order to outweigh the expense. Review Source JV Jeannie V. Operations Manager Consumer Goods Used the software for: 2+ years ### "Klaviyo is a Game Changer" October 14, 2024 4.0 Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce. It has helped us create personalized marketing campaigns based on how our customers are actually shopping, which means more engagement and better conversion rates. Pros Klaviyo has been a game-changer for our eCommerce marketing. We especially like the advanced segmentation, powerful automation, and in-depth analytics that have helped us create personalized campaigns based on our customer’s behavior. With seamless integrations, customizable templates, and SMS marketing, Klaviyo is versatile tool that has scaled our business, driving higher engagement and conversion rates. Cons While Klaviyo offers powerful features, there are a few drawbacks to consider. The pricing can become steep as your subscriber list grows, which may be a challenge for smaller businesses. The platform also has a bit of a learning curve, with its extensive features potentially overwhelming beginners. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Klaviyo Klaviyo and Constant Contact serve different needs, Klaviyo is designed primarily for eCommerce which is what we were looking for. Constant Contact is more general, catering to small businesses and nonprofits with simpler tools for newsletters and basic campaigns. Additionally, Klaviyo integrates seamlessly with major eCommerce platforms like Shopify, while Constant Contact’s integrations are more limited. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switching from Mailchimp to Klaviyo has offered us several key advantages for our eCommerce business. Klaviyo provides better integration with Shopify, more advanced segmentation options, and deeper analytics, allowing for highly targeted and data-driven campaigns. Review Source RO Ricki O. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Klaviyo: Advanced Segmentation but lacking in SMS Capabilities" October 22, 2024 4.0 As a marketer, Klaviyo has been a game-changer for certain of my clients. Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns. This is perfect for some businesses, helping lead to increased engagement and sales. One things I wish they could do was improve the SMS capabilities to make a really robust platform that does specifically what some ecommerce clients need. Pros Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be able to measure ROI 3) integrates with many ecommerce platforms and tools. Cons The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) The client wanted to switch because Klaviyo offers more granular segmentation options, they were sold on the ability for highly targeted campaigns based on customer behavior, demographics, and purchase history. Review Source DANIEL V. Consultor Marketing and Advertising Used the software for: 1-2 years ### "Klaviyo, an essential tool for your online store." September 9, 2024 5.0 For an online store, Klaviyo is an essential tool. I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I have implemented through Klaviyo. Indispensable if you want your online store to be successful. Pros The ease of use and ease of implementation with Shopify. In addition to the excellent tools for attracting customers, such as registration forms, automated flows and email campaigns that you can segment in great detail so that each message reaches the right customers. Cons The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market. Alternatives considered [Perfit](https://www.capterra.com/p/10012027/Perfit/) Reason for choosing Klaviyo Especially when used on Shopify, since Perfit does not include some essential Shopify options. Perfi is very good on the Tiendanube platform, but it still needs work to operate on Shopify. Review Source Sam Z. Director Of Marketing And DTC Printing Used the software for: 2+ years ### "The Industry Standard Marketing Automation Tool For Everyone" December 8, 2025 5.0 Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations. It is an industry standard that plays nicely with other marketing software, and is an essential to any Shopify user. Integrations outside of the Shopify world can however be much more implementation intensive. Pros Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences. Cons I don't like how you have to pay more for the advanced analytics module. These are features that should be baked into the core product. Review Source NM Natasha M. Controller Retail Used the software for: 2+ years ### "Great Email and SMS program " June 1, 2025 4.0 Great- it’s a bit costly but for the size of our email list, it can keep up with 95% of what we’d like to do with email and the SMS Pros It’s very easy to use, all the extra help documentation and free courses it offers. Syncs to Shopify and has good reporting. Cons That it’s a bit behind in how customer email is changing now. There are some things we’d like to be able to do but it’s limitations prevent us- especially in the AI sector Review Source IL Isaac L. Director of Sales and Business Development Food & Beverages Used the software for: 1-2 years ### "Email marketing powerhouse" July 19, 2025 5.0 Working with Klaviyo has been great. There hasn't been any major bugs or issues, and when I did find out, I showed them and they fixed it quickly. It's nice to have a company that responds fast to issues. Pros Their company continually develops new products that help merchants achieve greater success. They also have a suite of tools, so it's a whole lot more than just email. Cons They recently updated their billing which makes it so you have to really stay on top of your list. It's not the worst thing in the world, we were able to get the billing back down after a lot of cleaning. Review Source KC Katie C. Email Team LEad Marketing and Advertising Used the software for: 2+ years ### "Best ESP by far" May 19, 2025 5.0 Great. Klaviyo support team can't be beat, their live chat support members are so so helpful. Overall, the testing, AI tools, ease of the platform, deliverability, and results are just top tier. Pros Klaviyo is THEE most robust ESP. The AI tools, deep personalization, and ease of the platform can't be replicated. Cons Cost and pricing structure are not my favorite. I think their pricing has, and continues to go up each year and is only cost-effective if you're a huge brand. Review Source JL James L. Owner Retail Used the software for: 1-2 years ### "The best email software out there" April 17, 2025 5.0 Superb. Love it. If you have an ecommerce store, you have to at least consider Klaviyo. Pros The simple way you can manage your campaigns and see the results. Cons It would be great if you could trigger emails from website search data Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better automation and Shopify integration Review Source ZM Zach M. Head of Ecommerce Health, Wellness and Fitness Used the software for: 2+ years ### "Long term happy customer" March 13, 2025 5.0 Pros Best ecommerce email provider out there. Segments, shopify integration, etc. all great. Cons The latest pricing changes have added pressure to cleaning lists more regularly. Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: 2+ years ### "Powerful and advanced email marketing app, if you've got the budget" December 12, 2024 5.0 I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget - there are more cost-effective alternatives. Pros Advanced and reliable email marketing app for ecommerce. My favorite is the automation builder, I think it's the most advanced and customizable out there. Cons It's VERY expensive, and some features (for example, dynamic discount code creation or deleting profiles) are way too time-consuming for what they are. Such basic functions take a fraction of the time in other similar apps, but are unnecessarily awkward and complex in Klaviyo. Review Source AS Allison S. Email Designer Marketing and Advertising Used the software for: 1-2 years ### "Klaviyo is must-have for product-based businesses wanting advanced segmentation" November 1, 2024 5.0 Overall, I love working in Klaviyo. I've used it as a solopreneur and also with a larger team. Pros Klaviyo's integration with Shopify and ability to create complex segments and flows is critical to maximizing marketing efforts and something that is very easy and powerful with Klaviyo. Cons Sometimes the support was lacking. It could take a while for the support team to understand what I was asking for help with. Review Source Zachary W. Enterprise Account Manager Marketing and Advertising Used the software for: 2+ years ### "Best DTC ESP out there" January 13, 2025 5.0 Been working in Klaviyo since 2019 and sincerely believe it is the premier ESP for DTC brands. I recommend it to everyone I work with and believe any brand of any size should be using it to engage their customer base. Pros Easy, intuitive tool that provides immense value out of the box. Can set up flows in minutes and send your first campaign quickly. Every DTC brand needs to be using it. Cons Sometimes their support queue can take a while to work through. You always hear back, but can be longer than you expect at times. Review Source AK Anthony K. Head of E-commerce Retail Used the software for: 1-2 years ### "Works great and fully featured" March 13, 2025 4.0 Overall pretty good at setting up flows and campaigns. Pros Fully featured for email marketing campaigns. Intuitive and easy to use. Cons Recent price increases really pulled back our campaigns. Review Source CB Carmen B. Technical Merchandiser Apparel & Fashion Used the software for: 2+ years ### "Great for Marketing!" December 19, 2024 5.0 Service Manager was great, reports were easy to use and provided a plethora of information. Building campaigns were easy and professional. Pros Ease of use, reports, could cancel or edit campaigns after saving Cons If I had to choose something I liked the least it would be cost Review Source LM Laz M. Fulfillment Manager Cosmetics Used the software for: 1-2 years ### "Significant power, for a price" October 18, 2024 5.0 Klaviyo allows us to be extremely specific with our segmentation and to extract, analyze and track valuable customer insights. Many of our email campaigns have been very successful. Pros Klaviyo is one of the strongest email management products available. They have incredible segmentation and customer insights. Cons Klaviyo is very expensive, and it's not very easy to take your insights along with you if you leave Klaviyo. It's also important that you continue to take advantage of the features every single month, in order to get the most value out of the service. 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