--- title: "Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Klaviyo the right CRM solution for you? Explore 539 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/156699/Klaviyo/reviews/" page_type: "reviews" language: "en" --- Klaviyo 4.6 (539) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 27th, 2026 # Reviews of Klaviyo Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews DN Dmytro N CEORetail, 2 - 10 employeesUsed the software for: More than 2 years. “Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue.“ May 16, 2026 Dan J Lead Strategist, DesignerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business.“ March 19, 2026 DN Dmytro N CEORetail, 2 - 10 employeesUsed the software for: More than 2 years. “It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales. Despite the premium price, the ROI makes it completely worth it.“ May 16, 2026 AD Alexandre D Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting.“ June 26, 2026 Marc G Digital and Marketing senior specialistMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences.“ March 18, 2026 DY Darren Y Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Reporting is clunky and the UI buries things that should be front and center.“ April 10, 2026 AD Alexandre D Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs.“ June 26, 2026 DY Darren Y Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “The UX and support don't match what you're paying at scale.“ April 10, 2026 ## Showing most helpful reviews Showing 1-25 of 539 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Gary A W. Founder CEO Apparel & Fashion Used the software for: Less than 6 months ### "Klaviyo Review" August 12, 2026 5.0 Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows. Pros Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities. Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups. Advanced Segmentation: Allows highly specific targeting based on granular customer behavior (e.g., spent >$100, viewed a specific category twice, but hasn't bought in 30 days). Automated Flow Builder: Intuitive visual builder for automated customer journeys (abandoned cart, post-purchase win-backs, welcome series) with multi-branch logic and SMS integration. Predictive Analytics & Attribution: Built-in predictive metrics—like customer lifetime value (CLV), churn risk, and next predicted order date—paired with clear revenue attribution per campaign. Dynamic Personalization: Drag-and-drop email blocks automatically display personalized product recommendations and unique dynamic coupon codes tailored to each recipient. Cons Steep Pricing Curve & "Active Profile" Billing: Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. PCMag Australia + 1 Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. PCMag Australia Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit systems or paid add-on tiers, which can make monthly billing unpredictable and inflated. EmailYoo Manual Mobile Layout Tweaks: While email templates look great out of the box, complex dynamic blocks and dynamic product feeds often require manual testing and adjustments to look proper on mobile screens. Review Source Linda S. CEO Founder Consumer Services Used the software for: 2+ years ### "Powerful Ecommerce Email Platform With a Learning Curve" April 20, 2026 5.0 Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. Pros What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. Cons The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) wanted a richer analytics platform for my clients Review Source JR Jeff R. CEO Health, Wellness and Fitness Used the software for: Less than 6 months ### "Reconsider doing business with this company " August 20, 2026 1.0 Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider. Pros The company pretends that it is business, friendly in all aspects as long as you stay within the law. They neglect to tell you they have their own internal law in its arbitrary and capricious in nature. Cons Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away Do not build anything important on Klaviyo. I’m serious. They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.” They didn’t look at our compliance, our disclaimers, or how we actually run the business. They just decided our entire industry was suddenly beneath them and cut us off. This should scare every business owner. Klaviyo is happy to take your money, let you pour time and customer data into their platform, build all your automations and flows — then yank the rug out whenever their risk team gets nervous. No warning, no real appeal, just “we don’t like your industry anymore.” A real partner would tell you the rules upfront instead of letting you become dependent and then discarding you. Klaviyo doesn’t do that. They collect your revenue while quietly deciding whether you’re still acceptable. The software works fine until the moment they decide you’re a liability. Then you’re gone. If your business is in any category they might someday call “high risk,” understand this clearly: your customer communications and revenue can be shut down overnight by some internal policy change you have zero control over. Klaviyo showed us exactly why you should never put your business at the mercy of a company that treats paying customers as disposable. Keep backups. Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood. I would not recommend Klaviyo to anyone who actually needs to rely on their service. Alternatives considered [Jebbit by BlueConic](https://www.capterra.com/p/198493/Jebbit/) Reason for choosing Klaviyo They were convincingly saying they were business, friendly and supportive, but they’re not Review Source Cody A. President Marketing and Advertising Used the software for: 2+ years ### "Amazing platform but comes at a cost $$$" May 1, 2026 4.0 Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it Pros Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. Cons Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. Review Source PP Pritam P. Early Childhood Educator Education Management Used the software for: 2+ years ### "Honestly, this is the best email platform we’ve used for our shop so far." August 20, 2026 5.0 For ecommerce it's honestly hard to beat. The automation pays for itself - our welcome series and post-purchase flows run on autopilot and convert well. Yes it's pricey as you scale, but the revenue it generates makes it worth it. If you're serious about email marketing for your online store, this is the platform to use. Pros The segmentation is honestly great, we can drill down by purchase history, browsing activity, the whole works. Those abandoned cart flows bring back tons of revenue we'd definitely lose otherwise. Plus, the templates actually look professional without needing to hire a designer, which is a lifesaver. The reporting is clear, too, it shows exactly what’s working and what isn't. Integrating with Shopify was pretty straightforward and it syncs our customer data automatically. We've managed to grow our email list 3x this year, and the deliverability rates have stayed consistently high for us. Cons Pricing jumps fast once you pass certain contact thresholds. We hit 15k contacts and our bill nearly doubled. The SMS feature feels tacked on compared to email, limited functionality and costs add up quick. Learning curve was steeper than expected, took me a few weeks to really understand flows versus campaigns. Review Source AC Andy C. Sales Director Sporting Goods Used the software for: 2+ years ### "It’s a solid email tool, but the pricing adds up pretty fast." August 3, 2026 5.0 Does what we need for customer emails and some basic automation. For a sporting goods outfit our size it works, though I keep an eye on the monthly cost versus what we actually get back in sales. Not perfect but better than the previous platform we used. Gets the job done without requiring a dedicated marketing person to run it daily. Pros We needed something that could handle our B2B and retail customer split without manual lists everywhere. The segmentation lets me separate bulk buyers from individual customers, which helps when our reps follow up on abandoned carts or push new product lines. Open rates improved about 15% once we got the timing right. Integration with our store was straightforward enough that IT didn't need to get too involved. Cons Cost jumps quick once your contact list grows past 5,000. We hit that threshold faster than expected and the invoice nearly doubled. The reporting gives you plenty of data but I still export to Excel for my sales meetings because the dashboard doesn't show conversions the way I need. Phone support would be nice when campaigns break. Review Source Charlotte K. President Business Supplies and Equipment Used the software for: 2+ years ### "Best in Class Software but Best for Larger Companies" August 5, 2026 4.0 Overall, I would highly recommend Klayvio to any marketing teams with established strategy and more senior teams. If you are working with more of a junior team or have minimal marketing resources, another provider that offers more in depth support could benefit you. Pros Klayvio is one of the best in class for email softwares that is a one click integration with most other complimentary software providers. Their email software is extremely easy to use. Cons Compared to other email providers, Klayvio does not offer a lot of account management and support to their customers. I ended up moving to another software that provided more strategy and account management which was beneficial for our small marketing team. Review Source AN Ana N. Founder Apparel & Fashion Used the software for: 2+ years ### "We managed to bring back 18% more customers by using Klaviyo." September 6, 2026 5.0 We went from sending occasional newsletters to actually recovering sales we thought were gone. The segmentation means I can separate wholesale buyers from retail customers without maintaining two different lists manually. Support answered my questions about integration fast enough that we didn't lose momentum during setup. Worth every real for a small apparel business. Pros Before we started using Klaviyo, we’d lose customers right after they added items to their cart and honestly, we just never knew why. Now, those automated flows catch them within an hour and show photos of exactly what they left behind. Our t-shirt designs look great in the emails, and it’s easy to see who’s actually opening them. Cons The template editor sometimes gets finicky when I'm trying to match our brand colors exactly, I'll adjust a shade and it doesn't always save the first time. Also wish the mobile preview showed how emails look on more phone models since most of our customers shop that way. Review Source CK Cortney K. Director of People Arts and Crafts Used the software for: 1-2 years ### "Klaviyo review" August 1, 2026 5.0 We loved using Klaviyo for email campaigns. It was easy to create and schedule campaigns and the customer support was great. Pros Klaviyo is a great software for email campaigns. The user interface is great and the customer service is awesome. Cons It takes a little bit of technical knowledge to learn the software bug overall has a great user interface. Review Source SO Shane O. Operations Sporting Goods Used the software for: Less than 6 months ### "Good for the right product" July 16, 2026 3.0 While we only used it for around six months, we found it very handing and did get sales from Klaviyo Pros We used Klaviyo for a short time and we found it to be a very good product and were happy with the performance and reporting Cons It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing) Review Source MB Miriam B. Administrator Retail Used the software for: Less than 6 months ### "Professional Email Automation " March 23, 2025 5.0 The designing of the emails were great. The live tracking of the email clicks and all other recipients' behaviors make it so functional and clear to see. Automating and scheduling emails has been so easy yet so powerful! Pros Professional tool for creating and managing email marketing campaigns. Its versatile platform and feature options really helps my business. Cons It was pretty complicated to manage the email domain switch. I was doing it myself since my collaborator is not allowed to manage the domain settings. Reason for choosing Klaviyo It has much more professional features. More options and custom settings. Review Source Elena D. Marketing Manager Consumer Electronics Used the software for: 2+ years ### "Good EDM Marketing Software" February 11, 2025 5.0 Generally satisfied. It helps to build an email list for potential customers and send updates to have a high ROI performance transaction rate. Pros It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to facilitate the EDM process. Cons A lot of emails will be sent to customers spam box. And Klaviyo can't analyze this and optimize the workflow. Review Source VR Verified Reviewer Sr Manager, Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Powerful platform, rough edges at scale" April 10, 2026 4.0 It's the industry standard for a reason, but it's not frictionless. We use it daily for email and SMS across segmented lists, triggered sends, and campaign reporting. The core functionality works. The UX and support don't match what you're paying at scale. Worth it, but there's room to improve on the operator experience side. Pros Segmentation is genuinely powerful once you learn it. Having email and SMS in one platform makes targeting and list management way cleaner than splitting tools. Shopify integration is solid, flows trigger reliably, and the data is there if you know where to look. Cons Reporting is clunky and the UI buries things that should be front and center. Building anything beyond a basic flow takes way too many clicks. Review Source Dan J. Lead Strategist, Designer Marketing and Advertising Used the software for: 2+ years ### "Expensive but Effective Email Marketing Solution" March 19, 2026 5.0 Pros While expensive, there's really no other email marketing software like it. The built-in segmentation and integration with Shopify make it hard to compete with. Cons Expensive! And it seems like it just keeps going up. They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business. You need to be making significant revenue from email in order to outweigh the expense. Review Source BY Brian Y. Visa Consulting Specialist Legal Services Used the software for: 2+ years ### "Gorgeous designs that increase trust in immigration clients." January 13, 2026 5.0 Appearance is everything in the visa world. I use this service to distribute monthly immigration newsletters. It makes us look and feel established and credible it helps us differentiate ourselves from smaller agencies but I essentially pay for shopping features that I never use. Pros The drag and drop editor lets me create very professional looking official policy updates without a graphic designer. Cons The reporting dashboard is no other than e-commerce sales revenue, which is not applicable for consulting business. Help desk usually provide generic advice which is best for Retailers. Review Source NM Natasha M. Controller Retail Used the software for: 2+ years ### "Great Email and SMS program " June 1, 2025 4.0 Great- it’s a bit costly but for the size of our email list, it can keep up with 95% of what we’d like to do with email and the SMS Pros It’s very easy to use, all the extra help documentation and free courses it offers. Syncs to Shopify and has good reporting. Cons That it’s a bit behind in how customer email is changing now. There are some things we’d like to be able to do but it’s limitations prevent us- especially in the AI sector Review Source NM Noga M. VP of Marketing Financial Services Used the software for: 1-2 years ### "Good tool for companies with no apps" November 6, 2025 5.0 was a good product when our company didn't have an app but when we did and wanted smarter campaigns that send push notifications to people that have the app and emails that didn't - they don't have that solution Pros Good email marketing platform. The tool is easy to use, straight forward and the customer service is good. Cons Not a good fit for brands that have an app as their campaigns can't combine push and emails together Review Source VR Verified Reviewer Founder Information Technology and Services Used the software for: 6-12 months ### "Klaviyo Review " February 16, 2025 4.0 I've enjoyed my experience and it has been monumental for my online business Pros It has helped me launch my products and online course in the most efficient way possible Cons The pricing tiers can be on the higher end Review Source KC Katie C. Email Team LEad Marketing and Advertising Used the software for: 2+ years ### "Best ESP by far" May 19, 2025 5.0 Great. Klaviyo support team can't be beat, their live chat support members are so so helpful. Overall, the testing, AI tools, ease of the platform, deliverability, and results are just top tier. Pros Klaviyo is THEE most robust ESP. The AI tools, deep personalization, and ease of the platform can't be replicated. Cons Cost and pricing structure are not my favorite. I think their pricing has, and continues to go up each year and is only cost-effective if you're a huge brand. Review Source JL James L. Owner Retail Used the software for: 1-2 years ### "The best email software out there" April 17, 2025 5.0 Superb. Love it. If you have an ecommerce store, you have to at least consider Klaviyo. Pros The simple way you can manage your campaigns and see the results. Cons It would be great if you could trigger emails from website search data Review Source IA Isaac A. Marketing Coordinator Logistics and Supply Chain Used the software for: 6-12 months ### "Give this one a shot!" June 4, 2025 4.0 I had a great experience with Klaviyo. I would highly recommend anyone to use this. It is fantastic for marketing automation. Pros I really liked the functionality of this program. The email and SMS features really stepped up our marketing strategy. Cons Initially, getting started on this system took me a minute. I was not the biggest fan of its functionality at first, but it has grown on me! Review Source SW Simona W. Head of marketing Building Materials Used the software for: 6-12 months ### "Professional Email Automation " July 24, 2025 5.0 Pros For the structure our emails, Klaviyo has been an effective tool. It allows to create custom scenarios. The interface is clear, automations are easy to set up. Cons Learning it can be tricky for new ones discovered it. The price can also quickly rise if you work on certain complex databases. Review Source MV Mariana V. Social media lead Marketing and Advertising Used the software for: 1-2 years ### "Easy to customize your emails and optimize your campaigns" May 14, 2025 5.0 Overall great experience. Will continue using as it's essential for some of our online stores. Pros The email templates make this tool really easy to use. It also has advanced automation and analytics. Cons It would be great if they had more templates and more advanced design options. It is a little more expensive than other similar tools. Review Source JL Jade L. Customer Relations Retail Used the software for: 6-12 months ### "Easy platform " April 7, 2025 5.0 Great features, especially easy to find customer profiles to see if they are subscribed etc or to unsubscribe them Pros Easy to use and to find what you need on there Cons Takes some learning but once you do its easy Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: 2+ years ### "Powerful and advanced email marketing app, if you've got the budget" December 12, 2024 5.0 I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget - there are more cost-effective alternatives. Pros Advanced and reliable email marketing app for ecommerce. My favorite is the automation builder, I think it's the most advanced and customizable out there. Cons It's VERY expensive, and some features (for example, dynamic discount code creation or deleting profiles) are way too time-consuming for what they are. Such basic functions take a fraction of the time in other similar apps, but are unnecessarily awkward and complex in Klaviyo. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.