# Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Klaviyo the right Email Marketing solution for you? Explore 528 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (528) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of Klaviyo Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews DN Dmytro N CEORetail, 2 - 10 employeesUsed the software for: More than 2 years. “Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue.“ May 16, 2026 Dan J Lead Strategist, DesignerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business.“ March 19, 2026 DN Dmytro N CEORetail, 2 - 10 employeesUsed the software for: More than 2 years. “It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales. Despite the premium price, the ROI makes it completely worth it.“ May 16, 2026 DY Darren Y Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Reporting is clunky and the UI buries things that should be front and center.“ April 10, 2026 LW Lee W OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months. “Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for following an email, and subscribers“ January 12, 2026 Doga I DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Some features are not available for every account/business.“ February 16, 2026 Marc G Digital and Marketing senior specialistMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences.“ March 18, 2026 Maral P MarketingInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract.“ July 16, 2025 ## Showing most helpful reviews Showing 1-25 of 528 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Linda S. CEO Founder Consumer Services Used the software for: 2+ years ### "Powerful Ecommerce Email Platform With a Learning Curve" April 20, 2026 5.0 Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. Pros What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. Cons The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) wanted a richer analytics platform for my clients Review Source Cody A. President Marketing and Advertising Used the software for: 2+ years ### "Amazing platform but comes at a cost $$$" May 1, 2026 4.0 Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it Pros Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. Cons Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Klaviyo had better functionality and I could customize my flows the exact way I wanted to Review Source LC Lataysha C. Owner Retail Used the software for: Less than 6 months ### "AI helped me" April 6, 2025 3.0 My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. Pros I like the access aspect, meaning the fact that this is available for anyone to use. Cons I don’t like how hard it can be to understand how to use it. Review Source VR Verified Reviewer Digital and Marketing senior specialist Marketing and Advertising Used the software for: 2+ years ### "CRM Email automation driven data platform for small business and E-shop " March 18, 2026 4.0 My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients Pros What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. Cons The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. Alternatives considered [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reason for choosing Klaviyo for the Sales HUB, for aligning and tracking the SQLs in the sales pipeline Review Source Joseph E. Ecommerce and IT Manager Health, Wellness and Fitness Used the software for: 2+ years ### "They are the top for a good reason" November 3, 2025 4.0 I have been using Klaviyo for many years now and throughout the whole time it has been a great partner we can rely on to work. It is the name brand in the email/sms marketing space for a reason. Pros I love how robust the tool is. Its segmentation, A/B testing, email sending, and integrations seem very in-depth, and it all works very well. Cons I don't like the pricing structure for a lot of it. Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do. Alternatives considered [Sendlane](https://www.capterra.com/p/172687/Sendlane/) Reason for choosing Klaviyo Because we were already using Klaviyo and we didn't want to lose all of the time to set up. Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) Because Klaviyo promised us that we could get a better deal and a lot more features when we tie in our SMS with our email marketing. Review Source LE Lindsey E. Owner - Head Designer Arts and Crafts Used the software for: 2+ years ### "Easy Marketing with Tons of Features " February 5, 2026 5.0 Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match. Pros I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps. Cons I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was looking for a platform that had more features and automations. Review Source KC Kyle C. CMO Health, Wellness and Fitness Used the software for: 1-2 years ### "Klaviyo is the Best" February 16, 2026 5.0 Overall, my experience with Klaviyo has been great. I plan on continuing my relationship with them for many years. Pros Klaviyo has been a great program in our marketing stack. I love the ease of use and how simple it was to integrate with my Shopify website and other tech I'm using to manage my shop. I also really like how the widgets look on the site. Cons The only thing I wish Klaviyo would improve on is their reviews integration with TikTok Shop. I would love to be able to pass reviews from TikTok Shop to my website, or from my website to TikTok Shop. I see that this is functionality that others reviews platforms have with TikTok Shop. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Yotpo began sunsetting email/SMS, and I was forced to find a new solution. Overall, very happy this happened because I like Klaviyo much better. UI is improved, and the reporting is also much better. Review Source Raphael F. Head of Ecommerce Cosmetics Used the software for: 1-2 years ### "Great value, a bit expensive" July 21, 2025 5.0 Pros I love the fact that there are integrations with every other solution, easy of use, performance, CS team Cons We didn't appreciate the drastic price increase last year in 2024. It's a bit abusive even though the service is great. Switched from [Listrak](https://www.capterra.com/p/64230/Listrak/) Listrak backend was very outdated and not user friendly at all + expensive Review Source VR Verified Reviewer Sr Manager, Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Powerful platform, rough edges at scale" April 10, 2026 4.0 It's the industry standard for a reason, but it's not frictionless. We use it daily for email and SMS across segmented lists, triggered sends, and campaign reporting. The core functionality works. The UX and support don't match what you're paying at scale. Worth it, but there's room to improve on the operator experience side. Pros Segmentation is genuinely powerful once you learn it. Having email and SMS in one platform makes targeting and list management way cleaner than splitting tools. Shopify integration is solid, flows trigger reliably, and the data is there if you know where to look. Cons Reporting is clunky and the UI buries things that should be front and center. Building anything beyond a basic flow takes way too many clicks. Review Source DN Dmytro N. CEO Retail Used the software for: 2+ years ### "The ultimate email marketing platform for scaling e-commerce" May 16, 2026 5.0 Klaviyo is the most powerful email marketing automation tool we've used for our store. It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales. Despite the premium price, the ROI makes it completely worth it. Pros The segmentation capabilities and automated flows are unmatched in the e-commerce space. Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue. Cons The pricing structure scales up quite aggressively as your subscriber list grows, which can be tough for growing brands. Also, the advanced design tools and custom HTML template builders have a bit of a steep learning curve for beginners. Review Source Elena D. Marketing Manager Consumer Electronics Used the software for: 2+ years ### "Good EDM Marketing Software" February 11, 2025 5.0 Generally satisfied. It helps to build an email list for potential customers and send updates to have a high ROI performance transaction rate. Pros It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to facilitate the EDM process. Cons A lot of emails will be sent to customers spam box. And Klaviyo can't analyze this and optimize the workflow. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) To reduce cost after comparing different softwares Review Source MB Miriam B. Administrator Retail Used the software for: Less than 6 months ### "Professional Email Automation " March 23, 2025 5.0 The designing of the emails were great. The live tracking of the email clicks and all other recipients' behaviors make it so functional and clear to see. Automating and scheduling emails has been so easy yet so powerful! Pros Professional tool for creating and managing email marketing campaigns. Its versatile platform and feature options really helps my business. Cons It was pretty complicated to manage the email domain switch. I was doing it myself since my collaborator is not allowed to manage the domain settings. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo It has much more professional features. More options and custom settings. Review Source GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager Retail Used the software for: 2+ years ### "Wonderful to work with" November 8, 2024 5.0 Wonderful! Their support is awesome and helped grow our email marketing into a revenue driver Pros Easy to use, PHENOMENAL customer support, key features, zero worry about reliability. Cons A bit pricy and tiers and auto upgrades take a while to get used to Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Unsure, change happened prior to my time at the company Review Source KM Kortney M. Owner Luxury Goods & Jewelry Used the software for: 1-2 years ### "Good tool but expensive for small lists" January 22, 2025 4.0 Good piece of software that I used for a long time until I looked for alternative for a lower cost. Pros Easy to use, had all the necessary features Cons The cost was getting high especially for a small list. And the support was not always available straight away Switched from [Drip](https://www.capterra.com/p/164933/Drip/) Drip is a "luxury" email marketing tool. Very good but very expensive. Review Source BY Brian Y. Visa Consulting Specialist Legal Services Used the software for: 2+ years ### "Gorgeous designs that increase trust in immigration clients." January 13, 2026 5.0 Appearance is everything in the visa world. I use this service to distribute monthly immigration newsletters. It makes us look and feel established and credible it helps us differentiate ourselves from smaller agencies but I essentially pay for shopping features that I never use. Pros The drag and drop editor lets me create very professional looking official policy updates without a graphic designer. Cons The reporting dashboard is no other than e-commerce sales revenue, which is not applicable for consulting business. Help desk usually provide generic advice which is best for Retailers. Review Source SS Shontel S. Customer service associate Retail Used the software for: 1-2 years ### "Fun/ inclusive tool " July 5, 2025 5.0 Pretty challenging at first but definitely a great product to get use to. Once learned, its quick and fun. Pros Once ibwaas fmilor with the product it made itbeasyvfor the marketing team to shaare ideas and pitchs to every department. Also it was a quick way to interact through social media. Cons It can be busy as a new user. The first time i used this product i was a bit overwhelemed . Great color schemes, just busy. Review Source IL Isaac L. Director of Sales and Business Development Food & Beverages Used the software for: 1-2 years ### "Email marketing powerhouse" July 19, 2025 5.0 Working with Klaviyo has been great. There hasn't been any major bugs or issues, and when I did find out, I showed them and they fixed it quickly. It's nice to have a company that responds fast to issues. Pros Their company continually develops new products that help merchants achieve greater success. They also have a suite of tools, so it's a whole lot more than just email. Cons They recently updated their billing which makes it so you have to really stay on top of your list. It's not the worst thing in the world, we were able to get the billing back down after a lot of cleaning. Review Source KC Katie C. Email Team LEad Marketing and Advertising Used the software for: 2+ years ### "Best ESP by far" May 19, 2025 5.0 Great. Klaviyo support team can't be beat, their live chat support members are so so helpful. Overall, the testing, AI tools, ease of the platform, deliverability, and results are just top tier. Pros Klaviyo is THEE most robust ESP. The AI tools, deep personalization, and ease of the platform can't be replicated. Cons Cost and pricing structure are not my favorite. I think their pricing has, and continues to go up each year and is only cost-effective if you're a huge brand. Review Source JL James L. Owner Retail Used the software for: 1-2 years ### "The best email software out there" April 17, 2025 5.0 Superb. Love it. If you have an ecommerce store, you have to at least consider Klaviyo. Pros The simple way you can manage your campaigns and see the results. Cons It would be great if you could trigger emails from website search data Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better automation and Shopify integration Review Source VR Verified Reviewer Customer Experience Supervisor Hospitality Used the software for: 2+ years ### "Mass emails made easy" September 18, 2025 5.0 Pros Klaviyo makes it easy to send mass emails, from marketing to urgent order updates or alerts, they make it easy Cons I think in an ideal world your CRM would have some sort of built-in functionality for this sort of thing but it doesn't seem like the industry is there yet Review Source ZM Zach M. Head of Ecommerce Health, Wellness and Fitness Used the software for: 2+ years ### "Long term happy customer" March 13, 2025 5.0 Pros Best ecommerce email provider out there. Segments, shopify integration, etc. all great. Cons The latest pricing changes have added pressure to cleaning lists more regularly. Review Source VR Verified Reviewer paid Media Specialist Marketing and Advertising Used the software for: 2+ years ### "Great all around but too expensive" November 26, 2024 5.0 My expirience is good. Everything is where you think it should be. Easy to buld new segments, full of templates for newsletters, good analytics information and excelent templates for flows Pros Everything you need for email and sms marketing in one place Cons Pricing. Klaviyo can get very expensive depending on your demands or for low budget ecommerces Review Source AS Allison S. Email Designer Marketing and Advertising Used the software for: 1-2 years ### "Klaviyo is must-have for product-based businesses wanting advanced segmentation" November 1, 2024 5.0 Overall, I love working in Klaviyo. I've used it as a solopreneur and also with a larger team. Pros Klaviyo's integration with Shopify and ability to create complex segments and flows is critical to maximizing marketing efforts and something that is very easy and powerful with Klaviyo. Cons Sometimes the support was lacking. It could take a while for the support team to understand what I was asking for help with. Review Source CB Carmen B. Technical Merchandiser Apparel & Fashion Used the software for: 2+ years ### "Great for Marketing!" December 19, 2024 5.0 Service Manager was great, reports were easy to use and provided a plethora of information. Building campaigns were easy and professional. Pros Ease of use, reports, could cancel or edit campaigns after saving Cons If I had to choose something I liked the least it would be cost Review Source MRS Mara Rose S. Founder Food & Beverages Used the software for: 1-2 years ### "A must for ecommerce businesses looking to scale" March 13, 2025 5.0 Pros Easy to use and incredibly powerful. Comprehensive tool to scale ecommerce. Cons Pricing increases based on number of email users or necessary features. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Best for ecommerce, according to most users Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.