--- title: "Klaviyo Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Klaviyo Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/156699/Klaviyo/" page_type: "product" language: "en" --- # Klaviyo Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Klaviyo ## What is Klaviyo? Klaviyo is the all-in-one platform purpose-built to help B2C businesses grow, combining marketing, analytics, and service in one intuitive solution. Powered by unified data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across email, SMS/RCS, WhatsApp, push, and ads. With 400+ native integrations, 100+ prebuilt templates and flows, and unlockable analytics like RFM and funnel reporting, Klaviyo helps you move faster, simplify operations, and build stronger customer relationships. ## What is Klaviyo used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Recognitions Shortlist Overall rating Based on 531 user reviews Reviews sentiment Positive 95% Neutral 4% Negative 1% Pros & cons Comprehensive email marketing suite Intuitive and accessible platform High and complex pricing Frequent technical glitches Starting price $20 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - CRM / 2026 - Email Marketing / 2026 - Marketing Automation / 2026 - SMS Marketing / 2026 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Klaviyo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.klaviyo.com/&name=Klaviyo) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Klaviyo 4.6 (531) VS. [### Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,499)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $20 Usage Based, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (528) Ease Of Use 4.6 (3,487) Value For Money 4.3 (453) Value For Money 4.5 (3,066) Customer Service 4.3 (441) Customer Service 4.5 (3,065) ## Klaviyo alternatives [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,653)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [Gmail](https://www.capterra.com/p/202338/Gmail/) [4.8 (13,497)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,322)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) ## FAQs about Klaviyo Overview ### What problems does Klaviyo solve? Klaviyo solves the problems of generic email blasts, manual campaign work, and disconnected ecommerce data by combining Shopify and other store integrations with granular segmentation, automated flows, and revenue tracking. Ecommerce marketers, retention teams, agencies, and small retail brands use it to recover carts, win back customers, personalize outreach, and reduce tool sprawl. Answer based on 294 reviews Overview ### Which roles and teams benefit most from Klaviyo? Klaviyo is most used by ecommerce owners, founders, and executives who need visibility into customer revenue and campaign performance. Marketing teams use it to build segmented email and SMS automations, while operations and ecommerce managers streamline customer journeys, retention programs, and promotional workflows tied to store activity. Answer based on 508 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is Klaviyo built for? Klaviyo serves B2C businesses of all sizes, but it is primarily used by small businesses at 92%, especially in Retail at 20%. It also has traction in Marketing and Advertising at 16% and Apparel & Fashion at 9%, with more limited use among midsize businesses at 5% and enterprises at 3%. Answer based on 531 reviews Features and Usability ### What are the key features of Klaviyo? Klaviyo includes core email marketing features like email automation, drag-and-drop email templates, A/B testing, and campaign analytics. Its differentiators are ecommerce integration, flow setup for abandoned cart and post-purchase emails, advanced segmentation based on customer behavior, and SMS marketing, with integrations that connect store and customer data. Answer based on 234 reviews Pricing ### How much does it cost and what fees or limitations are included? Klaviyo starts at $20/month for the Email plan, while a free plan covers up to 250 active profiles and 500 monthly email sends. Email + SMS starts at 35/month with 150 SMS credits. Reviewers say pricing rises with profile growth, can feel confusing, and may strain tight budgets. Answer based on 162 reviews Integrations ### Which third-party tools and platforms does Klaviyo integrate with? Klaviyo integrates with Shopify, WooCommerce, BigCommerce, WordPress, Yotpo, Gorgias, Smile.io, and Google Analytics 360. It supports more than 90 integrations overall, spanning ecommerce platforms, customer support tools, loyalty apps, and advertising or analytics systems, with Shopify appearing most often in reviewer feedback. Answer based on 205 reviews Getting Started and Support ### How easy is it to onboard and train a team on Klaviyo? Klaviyo is fairly quick to onboard for marketers and nontechnical users handling basic campaigns, helped by live online sessions, webinars, documentation, and videos. Reviewers say admins and teams using advanced flows, segmentation, analytics, or integrations need more time, and some want clearer tutorials or more guided training. Answer based on 63 reviews Getting Started and Support ### What customer support options does Klaviyo offer, and how do users rate the experience? Klaviyo offers email/help desk, chat, a knowledge base, and FAQ/forum resources. Users often describe support as helpful, knowledgeable, and responsive, with strong articles and chat assistance, but some report slower replies during busy periods, inconsistent guidance on complex issues, and frustration when urgent problems require faster help. Answer based on 197 reviews Email automation ### How well does Klaviyo handle email automation? Klaviyo handles email automation well for ecommerce marketing, especially for triggered flows, segmentation, and personalized campaigns. Marketing teams value behavior-based emails, revenue tracking, and easy campaign setup, while some smaller businesses find pricing hard to justify and new users may face a learning curve. Answer based on 234 reviews ## Who uses Klaviyo? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive email marketing suite 94% positive reviews out of 118 Most reviewers describe email marketing as robust, offering advanced segmentation, analytics, and seamless campaign management. Kennedy K. freelancer, 1 employee. "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and WordPress to allow for personalized marketing." High and complex pricing 54% negative reviews out of 100 Some reviewers feel pricing is expensive, with confusing structures and costs rising quickly as contact lists grow. Anonymous User Marketing, 51 - 200 employees. "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract." Intuitive and accessible platform 95% positive reviews out of 43 Most reviewers find ease of use a major benefit, highlighting its straightforward navigation and quick learning curve. Frequent technical glitches 71% negative reviews out of 49 Most reviewers report bugs and issues, including slow performance, editor glitches, and occasional integration problems. Jonah F. Manager of Product Development and Business Operations, 2 - 10 employees. "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." Flexible marketing automation tools 93% positive reviews out of 42 Most reviewers indicate automation streamlines workflows, reduces manual tasks, and enables effective personalized marketing. Anonymous User CEO, 2 - 10 employees. "My favorite is the automation builder, I think it's the most advanced and customizable out there." ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Klaviyo supports all three features reviewers value most: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance closely, allowing teams to improve outreach, make better decisions, and get more value from their email marketing efforts. Email Campaign Management 4.7 (162) 74.07% of 162 reviewers that rated this feature as important or highly important With this capability, you can easily create, edit, and organize email campaigns using templates and visual tools. Reviewers appreciate how straightforward campaign management is, the variety of templates, robust analytics, and the ability to monitor performance in real time. Campaign Scheduling 4.8 (74) 81.08% of 74 reviewers that rated this feature as important or highly important It gives you flexible options to automate and time your email sends for optimal engagement. Users think scheduling is simple, with easy rescheduling, smart send options, and the ability to plan ahead, making campaign management more efficient and less time-consuming. Lead Capture 4.4 (27) 62.96% of 27 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Mobile Optimization 4.5 (114) 74.56% of 114 reviewers that rated this feature as important or highly important Klaviyo offers tools to ensure emails look great on mobile devices, with responsive design and device-specific previews. Reviewers appreciate how easy it is to optimize, preview, and adjust emails for mobile, noting improved engagement and a seamless experience across devices. Contact Management 4.4 (48) 54.17% of 48 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Marketing Automation 4.7 (65) 76.92% of 65 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Klaviyo 148 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Artwork Management: Creation, approval, versioning, and distribution of visual assets and designs - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Responses: Automatic reply functionality for incoming messages - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Analytics: Track and analyze user behavior within a system or network - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Brand Guidelines: Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines - Brand Tracking: Monitor social media posts or web that mention a particular brand - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: It gives you flexible options to automate and time your email sends for optimal engagement. Users think scheduling is simple, with easy rescheduling, smart send options, and the ability to plan ahead, making campaign management more efficient and less time-consuming. - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Canned Responses: Shortcuts for inputting frequently used messages - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Chat/Messaging: Communicate using direct chat or messages within the system - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Consent Management: Manage user consent requests and documents - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Scheduling: Plan to upload and publish specific content on social media platforms, screens etc. - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Security: Protect sensitive data for digital privacy - Digital Asset Management: Manage digital assets - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: With this capability, you can easily create, edit, and organize email campaigns using templates and visual tools. Reviewers appreciate how straightforward campaign management is, the variety of templates, robust analytics, and the ability to monitor performance in real time. - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Monitoring: Ability to oversee and optimize the operations of a mail server - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Forms Management: Store, manage and track all forms in a centralized location - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - HTML Editor: Add, edit, and manipulate HTML code directly - Image Editing: Edit, touch up, and convert images for publishing - Image Library: Store and manage images - Inbox Management: Organize, prioritize, and manage incoming communications - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - List Management: Manage contacts across multiple mailing lists - Live Chat: Ability to chat online in real time - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Optimization: Klaviyo offers tools to ensure emails look great on mobile devices, with responsive design and device-specific previews. Reviewers appreciate how easy it is to optimize, preview, and adjust emails for mobile, noting improved engagement and a seamless experience across devices. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multiple Data Sources: Allows users to manage data from a number of sources - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Newsletter Management: Create and update newsletter content to increase engagement - Open Rate Tracking: Track the number of open emails, messages, and texts for any campaign - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Preview Functionality: Preview materials before finalizing projects - Prioritization: Arrange tasks based on the level of priority or urgency - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Sales Reports: Reports specific to sales analysis for trends and strategies - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Shared Inboxes: An email inbox that can be accessed and managed by multiple individuals - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Spam Blocker: Filters used to determine different types of malware threats - Storytelling: Ability to present data insights in the form of a story to the audience - Subscriber Management: Add or remove subscribers from mailing lists - Support Ticket Management: Allow customers/users to submit support queries and service requests - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Text-to-Win: Messaging system designed for contests and sweepstakes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Version Control: Track revisions and updates made to files and navigate between different versions - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.6 (528) 4.6 Based on 528 reviews ## Pricing Value for money 4.3 (453) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/156699/Klaviyo/pricing/) Email $20.00 Usage Based,Per Month It includes: - 251 - 500 active profiles - Email support - Chat support - 5,000 Emails per month Email + SMS $35.00 Usage Based,Per Month It includes: - Starting at 5,000 monthly email sends - Email and Chat Support - 1,250 SMS credits per month - Multi-channel A/B testing - Multi-channel attribution - Multi-channel segmentation Value for money 4.3 (453) 4.3 Based on 453 reviews ## Integrations [ Canva](https://www.capterra.com/p/168956/Canva/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Stripe](https://www.capterra.com/p/123889/Stripe/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (441) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (441) 4.3 Based on 441 reviews ## User reviews Overall rating 4.6 Based on 531 reviews Filter by rating 5(377) 4(127) 3(21) 2(1) 1(5) Mentioned topic Sorted by most recent SO Shane O. Operations Sporting Goods ### "Good for the right product" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 July 16, 2026 While we only used it for around six months, we found it very handing and did get sales from Klaviyo Pros We used Klaviyo for a short time and we found it to be a very good product and were happy with the performance and reporting Cons It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AD Alexandre D. Secretary General Information Technology and Services ### "Fair features with scope for improvement." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 June 26, 2026 If your priority is sending targeted emails, Klaviyo is a good platform to use to send emails and keep track of contacts. It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs. However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks. Pros We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. I also like the security measures they have in place, it's great to know that our company sensitive information is well-protected. Their spam filtering is okay, and it gets rid of unnecessary spam in the inbox which is a pain for administrator's like myself. Cons It could become a lot of money for us as a smaller company as we don't utilise all the advanced features. Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting. Additionally, although user-friendly, the interface might provide more customization alternatives to cater to different workflows in non-marketing teams. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SG Sauve G. Sales Representative Insurance ### "Love Klaviyo" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 16, 2026 Overalll Klaviyo boost our email response and open rates .I appreciate the ability to reach and engage ideal prospect effectively who becomes our clients. Pros I always recommend Klaviyo ,the entire platform is highly customizable ,easy to use and I'm able to reach and engage ideal prospects across multiple channels . Great automation tools for creating automated campaigns and emails. Also many pre bulit tempates that helps to make emails very quick. Cons Other than Klaviyo price been abit high ,no any other complain I can mention about .Features and support are top notch. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DN Dmytro N. CEO Retail ### "The ultimate email marketing platform for scaling e-commerce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 16, 2026 Klaviyo is the most powerful email marketing automation tool we've used for our store. It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales. Despite the premium price, the ROI makes it completely worth it. Pros The segmentation capabilities and automated flows are unmatched in the e-commerce space. Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue. Cons The pricing structure scales up quite aggressively as your subscriber list grows, which can be tough for growing brands. Also, the advanced design tools and custom HTML template builders have a bit of a steep learning curve for beginners. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Cody A. President Marketing and Advertising ### "Amazing platform but comes at a cost $$$" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 1, 2026 Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it Pros Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. Cons Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Klaviyo had better functionality and I could customize my flows the exact way I wanted to Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EM Elizabeth M. VP Luxury Goods & Jewelry ### "Still great to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 24, 2026 We use klaviyo for email and sms now instead of using multiple platforms to keep up with which is helpful Pros Now that they added canva as a module that has been very helpful for easily creating emails and ads and everything in one place Cons I don’t like their customized templates. I find them very hard to use and edit. I wish reporting was also more advanced like mailchimp or others for profile users Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Linda S. CEO Founder Consumer Services ### "Powerful Ecommerce Email Platform With a Learning Curve" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 April 20, 2026 Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. Pros What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. Cons The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) wanted a richer analytics platform for my clients Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Sr Manager, Digital Marketing Marketing and Advertising ### "Powerful platform, rough edges at scale" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 April 10, 2026 It's the industry standard for a reason, but it's not frictionless. We use it daily for email and SMS across segmented lists, triggered sends, and campaign reporting. The core functionality works. The UX and support don't match what you're paying at scale. Worth it, but there's room to improve on the operator experience side. Pros Segmentation is genuinely powerful once you learn it. Having email and SMS in one platform makes targeting and list management way cleaner than splitting tools. Shopify integration is solid, flows trigger reliably, and the data is there if you know where to look. Cons Reporting is clunky and the UI buries things that should be front and center. Building anything beyond a basic flow takes way too many clicks. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Dan J. Lead Strategist, Designer Marketing and Advertising ### "Expensive but Effective Email Marketing Solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 March 19, 2026 Pros While expensive, there's really no other email marketing software like it. The built-in segmentation and integration with Shopify make it hard to compete with. Cons Expensive! And it seems like it just keeps going up. They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business. You need to be making significant revenue from email in order to outweigh the expense. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Digital and Marketing senior specialist Marketing and Advertising ### "CRM Email automation driven data platform for small business and E-shop " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 18, 2026 My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients Pros What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. Cons The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. Alternatives considered [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reasons for choosing Klaviyo for the Sales HUB, for aligning and tracking the SQLs in the sales pipeline Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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