# Page 11 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 11 - Is Klaviyo the right Email Marketing solution for you? Explore 524 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (524) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 17th, 2026 # Page 11 - Reviews of Klaviyo ## Showing most helpful reviews Showing 251-275 of 524 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use ML Mitchell L. Owner Retail Used the software for: 1-2 years ### "Great for Intermediate Users" December 16, 2020 5.0 The metrics and reporting capabilities on Klaviyo are fairly real-time and make it easy to analyze campaigns once they've been launched. This has allowed me to run some great email marketing campaigns and even make sales from said emails. I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app. Pros I like Klaviyo's flows the best. It's easy to learn how to trigger action-based flows from activities on your e-commerce site. Integration with Shopify is seamless, allowing me to utilize Klaviyo for my own clients that I coach in e-commerce as well. Functionality is great, because the emails are very timely and the ability to send on command is there. Cons Simply put, Klaviyo is too expensive and out of budget for someone looking to start their e-commerce journey. It's more expensive than a Shopify subscription, which is a little over the top. Review Source Jordan R. Owner Apparel & Fashion Used the software for: 6-12 months ### "The best autoresponder on the market" July 6, 2018 5.0 I've finally had confidence in my email sequences. Above all I have trust and confidence that the service is integrating correctly and the right emails are being sent out at the right times and look the right way. I'm not constantly worrying that this is being done correctly Pros It's pricing and functionality combo. It is designed the best of any email service I've seen, arranged in "flows" for a certain set of emails to automatically happen when an event is triggered. It integrates natively into several platforms including Shopify, making everything completely automated once it is set up. It is also free to use up to 250 contacts, which is quite impressive. Cons Sometimes the formatting and editing of the emails aren't quite accurate, it seems like sending tests sometimes yields different results than what is shown in the editor. This is always good practice, but could still be improved in the software. There are a few bugs in the interface that require reloading the page, but I've never lost any work I've done Review Source RD Rahul D. CRM & digital campaign manager Hospital & Health Care Used the software for: 6-12 months ### "Quality review of Klaviyo" August 3, 2023 5.0 Pros \- easy to manage one shot Emails campaign or on going campaigns.- to more beneficial to control Users subscription- very proactive for Deliverability reputation, spam control- Highly functional for data segment building- quick integration for SMS & push notification facility Cons \- Bit difficult to identify IP reputation to control spam reputation Review Source AJ Andrew J. Digital MArketing Manager Retail Used the software for: 6-12 months ### "Excellent Email Software" December 17, 2019 5.0 Such an impressive email service and compared to a much more expensive previous system was streets ahead. Granted there are better systems but for us the flows are perfect and for the next level of email campaign marketing you would need to spend a lot more Pros The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding. Cons To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user. Alternatives considered [Ometria](https://www.capterra.com/p/156810/Ometria/) Reason for choosing Klaviyo Cost and for what we needed was sufficient enough. Cant fault Ometria for what it offers in detail and the sophistication and for those looking for repeat custom its in a class of its own but its over 5x the price. Switched from [Spotler Mail+](https://www.capterra.com/p/168304/SpotlerMail/) Because pure360 was a more expensive and less productive product with less features. Review Source Pauline B. Responsable Marketing Apparel & Fashion Used the software for: 2+ years ### "Indispensable !" August 9, 2023 5.0 Pros Très facile et complet, je ne peux pas me passer de cet outil. Mes fonctionnalités fétiches : - Optimisé pour les vendeurs Shopify- drag and drop très facile à utiliser- report clairs Cons Version mobile très mal optimiséeCampagnes SMS non disponibles en france pour le moment Review Source TB Tanya B. CRM Manager Health, Wellness and Fitness Used the software for: Less than 6 months ### "Very good tool for the price, has some good features" May 30, 2022 3.0 Is definitely sophisticated for its low price, but not optimal for a CRM focussed team and company. Pros For the price of the tool, its a super good one! You can even set-up free account, make a full data transfer or data set-up plan in line with the tool and its capabilities and then begin the paid monthly contract. Cons Has some funny quirks. Some features can be accessed if your workflows are event based but not list or segments based. Example, if someone re-enters a segment a year later they can no longer receive a flow. This will impact you highly for a multi-purchase business model. Another example is the "add to list" option from a list? segment flow. You cannot add users to a list based on their engagement actions in a workflow. Alternatives considered [Braze](https://www.capterra.com/p/155423/Appboy/)[Autopilot Workflow Solutions](https://www.capterra.com/p/145358/Autopilot/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Klaviyo Lower cost helped us to understand what CRM can bring inn, and then upgrade if required Review Source Rebecca B. Marketing Director Internet Used the software for: 6-12 months ### "Best Email Marketing Tool, Especially for Ecommerce " March 19, 2020 5.0 It's saved me hours of time & made our email marketing much more robust! I love the analytics, where we can really see just how email marketing is contributing to our revenue. Pros Setting up email automations and segmenting your lists is SO easy with Klaviyo. It's incredibly user friendly, and allows you to setup your automations in a visual format. You can trigger an email off of any event you've setup to send to Klaviyo. It's great for ecommerce - setting up abandoned cart sequences or sending emails based on product views is simple. Cons There's very little I dislike about this software! My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow. Alternatives considered [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Klaviyo was far more robust in features and way easier to use Review Source Jason B. Director of Marketing Retail Used the software for: 1-2 years ### "Very Good Email Software" August 1, 2018 4.0 Higher revenue than using smaller email services. Also was able to set up some email automation. Pros Klaviyo is a pretty good email automation software. They have a lot of the same functions and abilities as all of the other guys so for me it came down to price when using them. They have helped my businesses focus more on email marketing and the revenue has exploded for that part of my business ever since. Cons No matter how easy they make it seem, all email software is somewhat difficult to use and set up. I unfortunately did not have the time to set this up myself and depended on my team to do that. It did not go so well until I had to jump into that project. If you do not know what you are doing with email then this can be difficult to use. AKA, not a great tool for the first time user. Review Source JJ Jessamin J. Owner Apparel & Fashion Used the software for: Less than 6 months ### "Klaviyo is user friendly for first timers to email marketing & their customer service is outstanding" April 28, 2017 5.0 Well I am building my subscriber list which they say is super important for the growth of my company. I know that I will see the benefits and fruits of that they longer I do it. I am so new at it now. But I feel like I am pro by using this software which gives me confidence that I can do this! Pros There are so many things to like about Klaviyo! When first starting out I had no clue what I was doing. I really appreciated that they had all the basic emails already outlined for me. It made it so much easier for me. All I had to do was go in and change words and insert images if I wanted. I like the options that I can either use a template with HTML or just a simple text email and they have so many template options! I like that the whole process is guided and really easy to use. I don't ever have to worry if my emails are going to be sent or not. I love that they keep your customer in mind and they have a system in place to where they are not inundated with emails from you. They have a checklist to make sure that you got all the essentials in there before you send out an email and they will remind you if you didn't do something like use any links! I feel safeguarded from sending out a sub par email. I also love the analytics so I can see who has opened the email, clicked on links, made a purchase. And to top it all of they have amazing customer service. Have loved my experience with Klaviyo! Cons The only thing I can think of is the fine print at the bottom of emails with all the manage preferences, mailing address, unsubscribe copyright info etc I had to kind of put together myself. Which is not a big deal at all but it would be nice to have that as an included template. Also not sure how to manually send a campaign to someone new to my newsletter. Have to manually do that. It only sends the campaign to those currently on my newsletter but not future subscribers within a certain time frame. Review Source CI Celina I. Product Admin Retail Used the software for: 1-2 years ### "Love it but unsure about new editor..." December 27, 2022 3.0 Good, easy to use and does the job! Pros Super easy to use even without any knowledge of Klaviyo prior. Ability to search past sent campaigns is also super helpful. Scheduling is a breeze, too. Cons New editor needs work - makes some things easier to do but others impossible, also changes format for phone/desktop so things look significantly different between both with no real way to rectify it. Review Source VR Verified Reviewer Senior Brand Designer Design Used the software for: Less than 6 months ### "Email campaigns with ease" November 6, 2020 4.0 I'm one of the designers in our company and we use Klaviyo daily. One of our major channels for customer building is through email campaigns. Klaviyo is essential for that, and as a designer, is quite easy to use. Klaviyo is also built for teams. Even if I build a template for my project, another team member can easily access it to adjust on their end. Pros I like the ease of use when designing emails in Klaviyo. We use "block" contents to build the email campaigns we send out to existing and potential customers. We design customized elements outside the app and then easily upload them to the service and from there, it as easy as ABC. It is fairly straightforward but is also open to customizable elements; useful for brand builders. Cons An area for improvements could be file management. As we build more and more email campaigns (or termed templates) we undoubtedly create a lot of assets to use. Organizing them better can be beneficial for all types of users whether start-ups or full companies. Review Source VR Verified Reviewer Ecommerce Manager Retail Used the software for: 6-12 months ### "Changed our world" June 16, 2020 5.0 Amazing, everything period. I love the automated abandonment emails, the segments, the tracking, the ease of creating email templates. I really can't think of anything I dislike about it. Pros The segments. Klaviyo is pre set up to segment all of your customers so that you can run any campaign you want. Win backs, retention whatever it's simply amazing no more grunt work going through orders and compiling lists. Cons If I had to choose something I would say the cost but really it's worth every penny. It's very hard to find flaws with the software. It doesn't integrate perfectly with our frontend which uses Vue Storefront but we found a solution. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Klaviyo offered so much more plus Mailchimp was very buggy with integrating with Magento 2, our backend. Review Source VR Verified Reviewer Solutions Architect Internet Used the software for: 1-2 years ### "Klaviyo is a Great Bunch of Folks" February 23, 2021 5.0 Klaviyo has proven to be an excellent partner and their customer service is top notch. Some ESPs out there have a tendency to outsource customer service, and I always feel like I have someone to call at Klaviyo. Pros There has been a lot of movement in the Email Space and Klaviyo has turned itself into one of the most valuable services out there. The platform is easy while also feature-rich. This is my first recommendation to customers that are of a larger scale but don't have a dedicated email marketing manager. Cons The interface for Klaviyo is not as simple as some notable competitors but it comes pretty dang close. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Listrak](https://www.capterra.com/p/64230/Listrak/) Reason for choosing Klaviyo Price and Ease of Use. Review Source GB Garrett B. CEO Consumer Goods Used the software for: Less than 6 months ### "Moved over from competitor and will never look back." August 6, 2022 5.0 They have top knotch sales and support staff. within a day of submitting an inquiry i was put in touch with someone who helped answer all my questions and set up a follow up call with a more technical employee. They treat you like your their top customer even on one of their lower plans. Pros Easy integration and set up process. I was able to get up an running in under 2 hours. They have a ton of prebuilt flows and automations to get the most bang for you dollar. Their support team is super helpful. Cons The UI takes a few a minutes to get used to, but this is the case with most softwares. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Klayvio offered more robust support and features. Review Source Spencer M. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Klaviyo for my supplement business" September 29, 2022 5.0 Overall, Klaviyo has added great value to my business and retaining customers and increasing sales through email marketing Pros It has helped me increase customer lifetime value by continuing to promote products and sales to customers Cons Sometimes the emails I send out go to spam, or the photos don't show up until someone clicks to approve the photos Review Source DP Daniel P. Head of Marketing Health, Wellness and Fitness Used the software for: 6-12 months ### "Best E-come Email Software" May 15, 2019 5.0 Pros Love Klaviyo. I've tried a few different email softwares in the past, including Mailchimp and GetResponse. Both of those softwares were a let down and didn't allow for the customization and integratino that I was looking for. Klaviyo has an AMAZING integration with Shopify. Makes my life so much easier. It also integrates with FB ads, which is a huge plus. Creating flows in Klaviyo is very simple, I have been able to create sophisticated flows with minimal stress and effort. Cons The only con I was going to mention was lack of a visual email flow tool, but they added that in the past 6 months, so I'm kind of stumped. It's a great tool. The only bad thing about it may be that it's more expensive, but I find it to be worth the cost. Alternatives considered [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source John S. Social Media Consultant Marketing and Advertising Used the software for: I used a free trial ### "An all-in-one marketing platform that is designed to help businesses of all sizes grow" February 20, 2023 5.0 Klaviyo is a powerful and versatile marketing platform that offers a range of features and functionalities for e-commerce businesses. While its ease of use and segmentation and automation capabilities are major strengths. Pros its ease of use. Klaviyo's user interface is intuitive and user-friendly, which means that you can quickly and easily create and launch your marketing campaigns without needing to be a technical expert.Another major benefit of Klaviyo is its powerful segmentation and automation capabilities. With Klaviyo, you can segment your audience based on a wide range of criteria, including purchase history, email engagement, and website behavior. You can also use the platform to automate your marketing campaigns, which can help you to save time and increase the effectiveness of your campaigns. Cons One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and functionalities require a paid subscription. This may not be feasible for smaller businesses that are operating on a tight budget.Another potential issue with Klaviyo is its limited integration options. While Klaviyo does integrate with a number of popular e-commerce platforms, it may not be compatible with all the tools and platforms that your business uses. Review Source Kevin S. O. Digital Marketing Manager Furniture Used the software for: 6-12 months ### "Strong e-commerce action when immediate deployment is needed" January 9, 2019 4.0 As a digital marketer, Klaviyo's e-commerce ability is an invaluable time save. Establishing the nuts and bolts of the system is painless and consistent. Creating and maintaining on brand, elevated content is a challenge with the current template system. Pros Klaviyo seems to have been built for Shopify stores, so integration is incredibly fast with extensive features. Abandoned cart emails, welcome flows, newsletters, this is all auto-generated from templates nearly instantaneously. Functionality, reporting and delivery are all A+. Drag and drop is easy to use although not the most attractive email builder I've seen. Cons "Custom" templates are block creations which are very unappealing, but provided templates are very assertive in their look, meaning it might not translate well across brands. The email copy is subject to limitations from the template, and not the other way around. There is no landing page builder, which is a shame. Review Source NM Nishtha M. Manager, Email Marketing Marketing and Advertising Used the software for: 1-2 years ### "Super effective! Great service" March 24, 2021 5.0 I work in an e-commerce company and we deal with 100+ shopify stores on a daily basis. I manage a team of 5 who work on designing emails for these stores and klaviyo is the only platform we use to send our emails. A Very happy and satisfied customer. Super easy to integrate with other apps too! Pros It's very user friendly and can be well understood by new users. Very helpful support team! Quick learning videos that really help with self learning. Cons I wish they had more options to create a more targeted segment to send emails. Although there is a lot one can play around with but some more can help target customers as per their behavior. Review Source VR Verified Reviewer VP of Innovation Food & Beverages Used the software for: 6-12 months ### "Very nice solution but horrible pricing model. " June 24, 2020 4.0 Overall happy with the solution and works well, as long as the pricing model makes sense for your profile. Pros Very nice segmentation engine. Good API docs and functionality. Easy to get to grips with and understand. Cons The pricing model sucks. You need to manually deactivate list members rather than being based on email volumes. This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member. To be fair this process is well documented but the managing it is manual (likely on purpose)! Review Source MH Masud H. Customer Support Manager Leisure, Travel & Tourism Used the software for: 1-2 years ### "My Honest Experience With Klaviyo" January 11, 2024 5.0 Pros Klaviyo makes brand management easy It comes with amazing SMS marketing features besides being the very best in email marketing The contact database features works amazingly well. Cons With Klaviyo, we have had a great experience and well, no issues. Review Source CI Cruz I. Owner Marketing and Advertising Used the software for: 1-2 years ### "A MUST for any business" December 5, 2022 5.0 Klaviyo has literally been a major shift within the brands we work with and because of this, it's become a major player within our agency. I love Klaviyo Pros If you own any e-commerce business this is an absolute MUST. This software can have a tiny learning curve to learn all its features, but because of this, it's become the leading and best email marketing software for any business. Cons There are absolutely no complaints about Klaviyo. Normally I have one thing to nitpick at, but I want to say this might be the perfect software. From customer service to deliverability, this software is perfect. Review Source SW Stuart W. Digital Marketing Manager Retail Used the software for: 2+ years ### "Valuable and powerful email automation and marketing" August 7, 2019 5.0 Pros Fairly easy to use, lots of features and the ability to sync custom audiences to Facebook. The platform is always improving with extra features such as CLV data and creating back in stock emails recently as an example. Cons Creating automated campaigns (known as flows) is a bit clunky, especially when editing a campaign there's chances to delete things and mess the entire campaign up and you really need to plan ahead what you are doing because of this. You can duplicate the campaign though before making such edits. Alternatives considered [Emarsys](https://www.capterra.com/p/250553/Emarsys/) Reason for choosing Klaviyo Better price and integration is already built for Bigcommerce. Review Source Antonio S. Worker Internet Used the software for: I used a free trial ### "Klaviyo Pros and Cons" November 5, 2021 5.0 Pros The ease with which Klaviyo makes it to create efficient marketing campaigns is the most noticeable benefit. It's easy to pick up and develop the ideal campaign for your business thanks to the straightforward design and customization. Many apps, such as Shopify, Facebook, and Salesforce, interface effectively with Klaviyo. Cons Many customers have expressed dissatisfaction with the pricing system, either because of the expensive price point or because it is complicated because it is focused on maintaining your contacts list. Building out automation processes may be tough for new users to pick up and learn because of the vast number of alternatives accessible. Review Source VR Verified Reviewer Director Retail Used the software for: 2+ years ### "better option for shopify" January 28, 2021 4.0 Pros it has the best native integration with shopify and lots of flows (automations) that you can use to increase sales Cons it's expensive and not the most intuitive to use compared to other email platforms Review Source Similar Products Featured