# Page 15 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 15 - Is Klaviyo the right Email Marketing solution for you? Explore 524 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (524) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 17th, 2026 # Page 15 - Reviews of Klaviyo ## Showing most helpful reviews Showing 351-375 of 524 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JO Jodie O. Director of Marketing Retail Used the software for: 6-12 months ### "Simplified ESP with all the necessary integrations! Great segmenting and amazing customer service!" June 27, 2017 4.0 Easy to automate our email campaigns, and very detailed breakdowns of campaign performance as well as contacts. We have been able to narrow down our subscriber list to the most loyal and our least loyal customers, as well as create campaigns to drive traffic back to our website based on analytics within Klaviyo. Pros Their basic templates are a no-frills way to make sure you're taking full advantage of your email lists. With automation as well as blast sending capabilities, plus outstanding customer service skills - seriously, I email our rep and get responses within minutes - it's a no brainer, especially if you're working with a smaller email list. Cons The ability to design and utilize HTML based templates is a bit shotty. The web-forms feature can be difficult to understand - different forms send to lists vs segments, flows. Review Source LK Luiza K. Media Buyer Retail Used the software for: 6-12 months ### "a MUST-HAVE tool " March 11, 2019 5.0 Pros I absolutely love Klavyio. Its interface it's similar to MailChimp, but I find it so much easier to work with Klaviyo than with MC. I've been using it as our email management tool for a year now and it has every feature our business needs; from list management, to broadcasting messages, to creating email flows. Plus, Klaviyo's support is impeccable. The agents are well prepare to guide you through all your needs and they for sure go the extra mile to help you take the most out of their tool. Cons I don't think they have any cons. It's pricey, but it's worth it. Review Source Michael J. M. CEO Marketing and Advertising Used the software for: 6-12 months ### "Top down, hands down, great product." July 16, 2019 5.0 Less expensive on low end with behavioral than mailchimp. Makes it easier to step into FOR SURE. Pros It's just solid. And the team backing it is great. Cons No texting function. Add that and you're unstoppable. Review Source KM Kyle M. CEO Health, Wellness and Fitness Used the software for: 6-12 months ### "A necessary software for e-commerce " April 3, 2024 5.0 Pros Klaviyo has a ton of features built in to get your emails shows to the masses. I am not an email expert but I am able to figure it out. Cons I can get a little confused with the terms used for different areas of the software. They sound similar to me Reason for choosing Klaviyo Recommended by others I have worked with Review Source Dagmara S. Co-Founder | Social Media | Digital Marketing | Facebook Advertiser Market Research Used the software for: 6-12 months ### "A good tool to measure your marketing ROI" November 27, 2018 5.0 Very good! Pros It reminds me of Google Analytics and I love it! Easy to nagivate, clean design, all necesary information in one dashboard. I specifically enjoy the segments section. Marketing automation is pretty impressive too. I tested out different conditions and actions to build flows of subscriers and it worked well. Cons I found it difficult to set up...so I had to ask for a help in doing it. I know it's not the worst thing in the world, but I like to get it started fast so I wish their customer support was more effective. Review Source mA mike A. owner Retail Used the software for: 6-12 months ### "Klaviyo is very good, but expensive" October 5, 2021 5.0 I thought it was good, but there is no live chat support, and it generally took 2-3 days to get email responses from support. When setting things up, those delays can become annoying. But overall Klaviyo is the standard for a reason. Pros Has a very deep Shopify integration and full tracking Cons It's very expensive, and now there are less expensive alternatives Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Omnisend](https://www.capterra.com/p/153508/Omnisend/) Reason for choosing Klaviyo Because of its deep ecommerce integrations. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Klaviyo has much deeper ecommerce integrations. Review Source LW Lucas W. Founder Apparel & Fashion Used the software for: Less than 6 months ### "Klaviyo is like Mailchimp for Ecommerce. On steroids." June 9, 2017 5.0 More, free traffic coming from Email. Social Media is cool, we get it. They have live videos and stuff. But where will Instagram be in 2 years, what about Pinterest/Snapchat etc? You'll never know. Your Email list, however, is here to stay. Klaviyo will help you nurture it and make the most out of it. Pros I think their product recommendation of products is very good. We all know the value of retargeting and with Klaviyo you can show either your most popular products in your weekly or daily emails or you can even show personalised product recommendations. This will result in higher open rates and CTRs in the long run. Give it a try and see for yourself, it's a powerful tool. I also love the email flows, once you set them up (I upgraded from the free Mailchimp version) you'll see a lot more (practically free) traffic coming from Email to your shop. All in all a great service, you'll see an uplift very quickly. last but not least: I LOVE it that they're constantly improving it further (latest addition are customised coupons for every user) Cons the management of profiles and users can be a bit tricky although you'll quickly grasp what it is all about. Review Source VR Verified Reviewer Director of Paid Media Marketing and Advertising Used the software for: 6-12 months ### "Klaviyo is the Best CRM Out There" August 1, 2019 5.0 Pros It's great for creating more complex email segments based on user behavior. Cons Because it is a more in depth platform, it can be a bit intimidating for less experienced users. Review Source NS Nick S. COO Retail Used the software for: 6-12 months ### "Excellent software at a reasonable price for what is offered..." November 22, 2016 5.0 Klaviyo's integration is excellent as a whole. I use it with BigCommerce and while I wish there was something other than just a script integration. Something similar other Apps in BigCommerce I feel like they do pretty good job. I have been able to get very specific with my retargeting of past customers and retain MUCH more regular customers and reorders than when I used mailchimp. Well worth the extra money for the complexity of targeting. Do take your time learning how to create flows. That is where you money comes back to you for sure. Pros The extreme customization of flows. Cons No APP for integrating directly with BigCommerce. Integration with Amazon is not working right now. Review Source Hanson G. Used the software for: ### "We LOVE it" November 21, 2016 5.0 As a Shopify customer, we use Klaviyo religiously. Our number one goal as a startup is to give the customer the best experience possible. Being able to create a flow for new customers has been the greatest addition to our marketing. 5 days after the sale, "Hanson" (the founder) sends an email welcoming them to our community. 50 days after we send an email "Just Checking In" (which gets an 80% open rate!!) to make the customer know for sure that we are still with them :) Lastly, we send an email at day 90, letting them know their 100-day money back guarantee is about to run out and that they can still return. Our customers LOVE us and our sales have grown tremendously due to their word of mouth. This one flow has created more influencers in the Think Board community that our team could over the past 2 years. This is just one flow -- we have so many more ;) Pros Easy to use Cons A little expensive Review Source VR Verified Reviewer Product Lead Health, Wellness and Fitness Used the software for: 6-12 months ### "Great!" May 31, 2020 4.0 We've been able to properly segment our customers and send them the right emails. This has helped us a lot. Pros Klaviyo is amazing in handling our email lists. I particularly love how they segment our customers so we don't have to do it manually and can direct our communication with them accordingly. I also love that their customer rep called once I set up our account. It definitely made me feel like I was in the right place. Cons I think it's slightly too expensive. The free tier before you start getting charged is quite small. Review Source MR Michele R. Manager Retail Used the software for: 1-2 years ### "Great software" April 22, 2021 5.0 Overall, Klaviyo is a great email marketing platform. I do wish they had more modern templates to help out the design process but overall it's really great and love that it integrates seemlessly with most apps. Pros Overall we like Klaviyo. We've had a good experience with them and the customer service is always helpful. Cons Cons would be how long it takes to contact them via live chat. Sometimes the wait time is a half hour or more. Review Source VR Verified Reviewer Developer Information Technology and Services Used the software for: Less than 6 months ### "The Powerful Email Marketing Tool for Driving Sales and Engagement" February 25, 2023 4.0 Pros Klaviyo has been an instrumental part of our email marketing strategy. With its powerful and intuitive features, it allows us to segment our customer base and send highly targeted emails that lead to higher open rates, click-throughs, and sales. It also helps us stay engaged with our customers by providing customizations such as automated welcome emails and personalized campaigns. Klaviyo is a must-have for any business looking to drive more sales via email marketing! Cons I have not been able to discover any negative aspects so far. Review Source NA Ndifon A. Founder and CEO Marketing and Advertising Used the software for: 2+ years ### "The best ecom email tool" November 3, 2023 4.0 Pros Provides detailed analytics and reporting, giving valuable insights into the performance of my email campaigns. Its user-friendly interface that makes it easy to set up and manage email campaigns. Cons It's pricing. It's a significant drawback, especially for small businesses or those with limited budgets. Review Source DD Danielle D. Director of E-Commerce Retail Used the software for: Less than 6 months ### "Integrated from Mailchimp, so far so good" May 21, 2019 5.0 We have gotten our email marketing revenue from just 2% of our business to closer to 11% I am really happy with this, and feel it will really help us realize our goals. It seems really easy to grow and list clean with it as well. Pros I love that I can set up these great flows to winback customers, and offer discounts. It links really easily with Shopify, and we were up and running really quickly. I like the layout and UX of the platform a lot. Cons Sometimes I have emails that do not get delivered and it is a difficult to know why this happens here and there, but my customer success manager has addressed this with me. Alternatives considered [Listrak](https://www.capterra.com/p/64230/Listrak/) Reason for choosing Klaviyo It was much easier to use and get started and the account executives were really warm and friendly. Review Source VR Verified Reviewer COO & Co-Founder Food Production Used the software for: 1-2 years ### "Klaviyo allows you to do what other email softwares don't." June 13, 2018 5.0 Pros There is a ton of flexibility and customizing that you can do with emails sending from Klaviyo. My favorite is all of their integrations and wonderful email drip campaigns. Cons Since you can do so much with Klaviyo, it can get a little overwhelming. But once you figure out how to use the software, it's extremely easy and powerful. Review Source tP tiffany P. Marketing Director Retail Used the software for: 2+ years ### "Great Email Platform! " March 11, 2020 5.0 We have so many automated emails set up based on actions people take on our site. It's a great tool. Pros Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience. Cons Like most new programs it can take a second to get used to how it all works. But once you figure that out it's great. Review Source Toluwanimi O. Growth marketer Civic & Social Organization Used the software for: Less than 6 months ### "Great email marketing tool" March 17, 2021 4.0 It was good. Pros Klaviyo offers the best email marketing analytics I have seen so far. The feature online best is the live analytics. Cons It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) For better analytics purposes Review Source VR Verified Reviewer Branch Marketing Coordinator Financial Services Used the software for: I used a free trial ### "Great email management/marketing" June 5, 2019 5.0 Overall, I had an okay experience using this platform. The pricing is okay for the features it comes with. Pros This is a great user friendly email management especially if you're first starting out with email management softwares. I really liked the templates they already provided me - I could easily just change the information in there around if I wanted to. Cons Support is a little bit slow at responding to issues. I also had multiple errors when sending emails but those worked out on their own. Review Source EB Eliel B. CRO Specialist Marketing and Advertising Used the software for: 6-12 months ### "Simple but effective" February 9, 2021 5.0 Quite good, It is very simple to use so anybody with limited email marketing knowledge can use. Would recommend it for small mid-size companies. Pros The administrator is super easy to use, its UX is dummy-proof and covers all the basics of email marketing. It allows you to create visual email flows so modifying or transforming ideas into real emails becomes quite dynamic and intuitive. I also enjoy the fact that you can AB test. Cons Some modules are quite limited. The AB testing option is not a real testing tool as it doesn't even explain if they use the Bayesian or frequentist method neither it's easy to compare the KPIs between the variants. It is clear that is an MVP. Also, the editing options for the pop-ups are limited. You can not insert HTML or CSS freely. Reason for choosing Klaviyo We preferred Klaviyo's administrator, seemed a better fit for the companies that I had to work with. Review Source VR Verified Reviewer Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Comprehensive customer segmentation for my email and SMS marketing campaigns" December 31, 2022 4.0 One of the best emails tools in the market. Smooth and intuitive. Tracking and A/B testing. It can almost do it all! Pros A really intuitive tool that provides a variety of options for creating email campaigns. Its tracking statistics and A/B testing capabilities help to improve the effectiveness of your emails, and the ability to share access with others can facilitate task delegation. Cons Nothing much apart that the price can be intimidating to newcomers. Review Source DP Damon P. Growth Hacker Retail Used the software for: 2+ years ### "Klaviyo is the only email platform I use and recommend." June 1, 2017 5.0 Revenue!! Pros Klaviyo integrates perfectly with my clients and my own Shopify store. It is simply to use whilst having a host of powerful features to assist in generating revenue from both your lists and flows. Cons Support is excellent however can be a little delayed waiting for email replies. Pricing can also be hard to understand when you first start using with cost per contact. Review Source JA Jinnie A. Marketing Used the software for: 1-2 years ### "We made the right choice" April 9, 2018 5.0 Easy to use! Great customer service. Very happy with our choice. Pros We love Klaviyo and have found it to be easy to use and has all the features and characteristics that we needed for less money than other similar providers. Cons Sometimes Klaviyo shuts down mid-stream or gets slow as it loads but it always saves our work so it's never a huge issue. Review Source JM Jonathan M. Digital Marketing Specialist Marketing and Advertising Used the software for: 6-12 months ### "Nice for Emailing Lots of People" April 14, 2017 4.0 I've been using Klaviyo for a little while now, and it's pretty nice for emailing, especially if you have a decent sized list. It's simple to create templates, and they're almost constantly adding new features to improve the platform. Customer Service is great, too. I wish the data reporting had an easier way to see custom info from the dashboard, but other than that it's great! Pros It's easy and simple to use, they have tons of resources and helpful tips to improve the efficacy of marketing efforts, and have stellar customer service. They are also constantly adding new features that are pretty sweet. Cons the reporting options could be a little more user friendly, like being able to set custom date ranges from the dashboard would be really nice to have. Review Source KV Katherine V. Marketing Coordinator Apparel & Fashion Used the software for: 6-12 months ### "Beginner friendly and easy to navigate" February 3, 2023 4.0 Although the templates were great and we loved the look of the email, there were too many that went to spam compared to other email platforms. Pros UI was some of the cleanest options out there. Segmentation and filter options are easy to navigate and implement Cons Deliverability was the main con for Klaviyo and was the reason we started looking for other options. Review Source Similar Products Featured